The video marketing podcast dedicated to helping business entrepreneurs simplify and create better videos to create deeper connections with your audience using video to share your vision and purpose with those who need it most!
What exactly does your audience really want? What's the next video you should make? How do you know if that's their real problem or if you're missing the point? In this episode, I'm going to share with you how to know what you're audience really wants by breaking down the PERSON part of the person, problem and their pain point strategy to identifying your audience to deliver the content they deeply desire.
If you want to submit your own audio question go to http://diana.link/message and leave a voice message to be answered in the podcast!
In this week's podcast, I cover 3 ways to get more people to subscribe to you on YouTube.
...and this isn't the whole "make better videos" or "ask people to subscribe" fluff tips that sometimes get shared online.
These are 3 key questions that if answered correctly, can be the defining reason why more people say YES to you on YouTube vs barely watch the video and leave.
Most people aren't aware there is a very simple but very serious secret attached to your smartphone when it comes to video.
In this episode, I expose what that secret is and how you can capitalize on it!
Businesses are dying because of one thing....they have quickly become irrelevant because they lacked the ability to communicate with their customers.
Even worse, they don't realize their customers...aren't the same as they were BEFORE Covid-19 hit and will be different thereafter.
It is because of this having a YouTube channel will become vital for businesses moving forward.
In this week's episode on the Video Simplified Podcast, I dive deep into why businesses need a YouTube channel and how operating a business in this new economy isn't going to be anything like it has been, even in the last year!
Ever see a doctor on t.v. just ignore the crap out of a patient before and you want to jump through the t.v. and wack them one good time??? That's what we've been witnessing with some businesses and brands and the world is constantly addressing one major event after another and companies pretend nothing is wrong. This is a problem.
On this week's episode, I share how to avoid being tone-deaf when creating your video marketing content, not only being doom and gloom either and what to do to constantly stay in tune with your people so they feel loved, appreciated, and understood during tough times!
New Upcoming Weekly Segment, Video Simplified Q&A - Ask a Question: http://diana.link/message
Ray Edward's Book, How to Write Copy That Sells: https://amzn.to/3h59NS1
Most people want to get more views but don't really have an understanding of why someone would even click to watch your video and stay until the end or a good majority of the video.
In this episode, I'm going to breakdown a simple 3 step framework for how I am able to continue making videos that keep getting views and how you can do the same!
Without a clear picture of the new journey your customers and clients are now having to travel, it's like setting up a carnival in an area no one can access. As the market shifts, we must as well when it comes to knowing how our customers and clients now want and need to be served.
The uncertainty of "what's next" has a lot of entrepreneurs pacing back and forth and for good reason due to the coronavirus. However, in this episode, I share with you how to not only adjust your video marketing strategy but how to cater it to your ideal audience so they still want to do business with you during and after the coronavirus.
With the need to connect via live streaming happening now greater than ever before, in this weeks episode I share 3 live streaming tips, plus a few bonuses, that can make your live streams 10x's better than what they have been and much less pressure on you.
The Ultimate Guide to Live Streaming: DianaGladney.com/LiveStream
With many brick and mortar locations or businesses that commonly use in-person meetings to transact business affected by this international illness connecting with your current customers will require than simply going live or making a few social media posts.
With the recent international illness spreading, I believe now more than ever we will need to find creative ways to continue to reclaim your peace of mind and focus as best as you can, continue to build your business and find creative ways to leverage the times you have access to now that may not have previously existed.
I am guilty of being pro camera vs pro phone for video but in this last year, I have used my phone for more videos and it's honestly been a great tool to support the use alongside my camera.
However, a smartphone is more than good enough for video on it's own. In this episode, I share why you should be giving your phone more credit than you have when it comes to creating content with your phone.
In the previous episode, I shared how we all have fears we have to face and that can hold us back. But what's actually on the other side of what happens if we believe.
Feeling a little nostalgic about being nearly 2 months away from when I finally decided to believe I was good at video enough to be able to offer video solutions to entrepreneurs. So, I share what happens and progress of what happens when we believe.
Not doing a video ultimately boils down to one thing...fear.
In this episode, we discuss just how paralyzing fear can be, some things that help trigger and feed that fear and how to get past it, even if it's your very first video!
You know Gary Vaynerchuck? A lot of people adore his work ethic, the skill level of his team and the types of video content he produces. But simply copying the frame of his videos vs knowing the strategy of how to implement this for yourself will have your content fall flat with your audience. In today’s show, I share how to Create Better video social media micro content that connects deeper with your audience.
I've been neglecting to talk more about being better storytellers as entrepreneurs but this is so vital to do that the right way!
We dig into just how serious of an error that is in this episode and how to correct it.
Once you’ve solved the primary questions of the what to dos of getting started, there’s really only one more thing that holds people back. The thought that it wouldn’t really matter if I did this or not, and is the biggest lie ever.
What are the technical tools? What are the things I need to do? What camera should I buy, what mic? All important tools and things to know but at the same time there's one specific tool that's constantly getting overlooked and that's storytelling.
Often it's used more as a "catchphrase" or just abused like "vulnerability" or "authenticity" sometimes is but it's not about telling your company's story because it's not about you in your videos.
So, in today's episode, I break down a simple story framework and how to effectively apply that to your videos!
Fear of being on camera can stem from a lot of things and it doesn't have to take 100 videos or even 50 videos before you can begin to really show and share your real self on camera.
In this episode, I'm going to share how you can become more natural on camera, even if it's your first time!
You sit down and you're ready to start your video and you start to psych yourself out before you say a single word.
We've all been there before and I know what that pressure can feel like. So, in today's episode, I'm going to be sharing 5 tips to make the video recording process easier for you so you can record your videos faster and more efficiently!
When you're getting yourself pumped up to do your first few videos it is intimidating to say the least!
In this episode, I'm going to be sharing some ways to easily rid yourself of the anxiety you feel BEFORE you ever press record and create a system to make creating videos easier!
With tons of new cameras about to be announced and new features that are jaw-dropping, in today's episode, I share some of the new cameras you can expect and what that means for you if you're looking for a camera, even if you DON'T want any of these cameras.
As creators, I believe we all have asked this of ourselves when we want to introduce me content that may be different than the norm for us. In this episode, we explore this question and how our content channel stop style can impact the know, like and trust factor our audience develops with us to see, have we been doing our YouTube channels wrong?
Everyone wants to know how posting videos on social media will make a difference when it comes to growing their business online and it's honestly a very simple question that can dictate the direction of your content and make it perform well or do nothing online.
Most people get started buying video gear in the wrong order when it should really be audio, lighting, then the camera.
But there are some really important things to know and DO that most entrepreneurs new to video may not be familiar with and in this episode, I share what to things to watch out for and some things you should probably consider in your videos!
In this episode of the EntreChats Daily Morning Show, I share the first half of a framework that will breakdown how you can double your productivity while creating your videos FOR BEGINNERS! This will shave time on your recording and content production and in the next episode, I'll share how to incorporate this process into editing to drastically reduce your editing timeframes!
There are really 3 types or categories of channels on YouTube and as entrepreneurs, we have to decide what category we'll fit our content into because that will impact what content we deliver and whether or not (or how much) we introduce ourselves and our personalities into that channel.
Picking the right camera is getting harder when it should be getting easier. It's getting harder because there are more cameras coming out more often with similar features and the harder the brands compete the more difficult it gets to choose the right camera for video for you and your business.
It's really not about the specifications of a camera really, because they're all great, it's about making your list of things you NEED or that will alleviate frustrations in creating content faster and in a more efficient way. In this episode, I share some ways to do that with a bit of Q&A at the end.
Only trying to grow your following on the various social media platforms, simply put, is dangerous. In this episode, I'm going to share a few ways I've used my YouTube Channel to grow my email list substantially in a short amount of time.
Everyone starts at zero but it doesn't make it any less comforting to know that or hear everyone say it.
So, in this episode, I'm going to be covering ways to dive into the conversations happening online to find compelling topics your audience wants to hear that will give you video ideas to create content for them that will have them drooling for more!
When wanting to grow your email list and you're starting from scratch, it can be difficult and frustrating. In today's show, I'm going to be sharing 3 ways to grow your email list with free offers that have irresistible titles!
How do you turn your free content into actual paying clients and what does that content funnel process look like?
In today's show, I share what that process looks like and how you can get started sharing free content that begins to convert into clients for your business.
If you're just starting a new YouTube channel, you may be thinking, "How am I going to keep coming up with new video ideas and topics 2 and 3 years from now?"
That's a great concern that a lot of new creators have had and I had them too! But in this weeks episode, I share with how to morph one video idea into a playlist of ideas!
In this live video podcast recording, I share some ways I share with my coaching clients how to find their audience online and begin connecting and creating content uniquely for that audience when you're starting a new YouTube Channel.
VidIQ.com - To see the video details shown in the video portion of this podcast.
Diana.link/EcammLive - Software Used to Live Stream
Whether it was billboards, radio, or the introduction to television, the forms of communication have shifted over the years but nothing is performing online like the introduction of video for the everyday entrepreneur to directly communicate with your audience and customers.
If you haven't been convinced already, in this episode, I share why video is the most powerful medium of communication we have sitting in our pockets and why video content marketing can completely remap the face of your business in a few minutes a day!
Any form of the phrase '"content marketing" tends to make some people cringe and others confused. On this episode, I share why video content marketing is so incredibly powerful over any other forms of marketing save person to person interactions.
In the final episode of 2019, we start diving into the subject of how video content marketing makes your audience and potential clients pay attention to you over the competition.
This is going to be a question that a lot of new creators will search as we roll into 2020 and I wouldn't doubt even in 2021.
However, it will still be a valid question because as new cameras continue to be released and new camera season upon us, let's see how this camera may stack up moving into the new year!
Creating long-form content can be difficult when trying to convert new viewers to subscribers and get longer audience retention on your videos. Especially if you're new to Youtube and just starting a new channel. In this episode, I'm going to be giving 3 reasons why you shouldn't be creating long-form content on a new YouTube channel and how it's actually hurting your channel if you're just starting off!
From vlogging to my in-office setup, including the software and things I use, I'm breaking it all down in this episode. Here's the link to all the gear, plus a few smaller accessories I use but forgot to mention: https://kit.co/DianaGladney/what-i-use-to-record-videos-allmygear
Burnout is real and it can happen early, it can happen later in your journey and even just in your business. But burnout will and can happen whether you're prepared or not. Let's not wait that long. Let's open up about when should you pull back and actually go against the grain and take 5.
Much like kicking off a podcast, it really sucks when there's just one pilot episode of a short or podcast you're really digging. That's the same concept I'd take into starting a new YouTube channel. Now, what videos you actually launch with is going to matter as well. In this live podcast recording, I share my thoughts on what I'd do if starting a new YouTube channel from scratch and some insights into what audiences expect when they land on your channel for the first time!
I think "authenticity" is something we hear get tossed around enough in the YouTube space, it's not that uncommon anymore.
However, to be vulnerable is something altogether different.
In this week's episode of the Video Simplified Podcast, I share why I think this concept is crucial to any video content that you create and how I'm learning and beginning to see just how hard it can be to be vulnerable online.
You've probably watched Netflix before or a sports game live and we don't really think of that as live streaming or the amount of work that would go into it to make it happen. It's not until we need to add live video as a part of our business that we notice all the things we don't know and don't have to pull off this great looking live stream. What if it didn't take as much as you thought or cost as much as you thought?
In today's episode, I'm going to be sharing not just some obvious reasons to live stream but why it's really going to matter outside of "increasing sales" typical talks you hear when it comes to live streaming for your business.
There is only one other thing that I would put ahead of the importance of video and that is audio. So often I'll review a video or something someone is asking me to look over and I'll see that audio quality is really great for a first-time creator and makes me really proud as a teacher. But then I take a listen and the audio isn't that bad on a speaker or laptop, but with headphones, is brutal! Today, I'm going to be sharing what to do and the why behind really focusing in on your audio and how it can really impact your video more than that blurry background.
When it comes to YouTube, despite what most people believe, it's isn't all about views. YouTube does not care as much about how many clicked on your video to "earn" you the view counter, but how long someone actually stays on the video.
You can attract new viewers all day but if they aren't staying on your videos, it doesn't matter.
In this episode, I share 5 tips to help you keep people watching your videos longer and will keep you in YouTube's recommendation pool to distribute your video to more viewers!
When you're in the process of looking for the best and the right equipment in your business it can be frustrating buying something, then turning around and realizing it actually doesn't work in your favor....at all.
Is the gear the problem or did the reviewer forget to mention something? It's definitely the latter and in this video, I'll be sharing the one thing that nearly all video tech reviewers forgot to mention while trying to help you in your buying decision.
This week we venture into the next most highly sought after pricing category when someone in searching for their next best camera.
When it comes to upgrades, I've spent THOUSANDS with a capital T, thousands on cameras and equipment. Now, you won't have to spend that much looking for solutions and hacks all over YouTube, we cover that in this weeks episode!
When you're first getting ready to do your videos and you're really jazzed by all the ideas you get, you're so excited that in your mind you envision your content looking just like your favorite creator. Once you've recorded that video, reality sets in and you realize that your content doesn't look like what you thought it was going to. So, instantly, you're ready to quit and not even upload the video.
In this episode, I'm going to share how to get over those embarrassing first videos and be more confident with the content you create and improve the ways your videos look and sound!
Most people kick off their new YouTube Channel or video focused on the wrong things! I'm guilty of doing it too. So, in this episode, I share with you what the true focus should be when you're in the video creation process from a tech perspective.
Most people jump straight to the questions how to build a YouTube Channel and have a ton of subscribers. This question is flawed because it causes you to miss out some important factors that are often overlooked as to why someone subscribes to begin with.
In this episode, I share with you what those factors and how you can not only get more subscribers but understand why they are wanting to stick around to begin with!
Everyone is always fighting for new ways to be better than the next guy. Competition is a factor of just about anything but what I share in today's video will make you 10x better than the next fella because they probably aren't doing the things I'm going to share with you in today's episode!
Welcome to the Video Simplified Podcast born of the formerly known EntreChats Daily Podcast. The focus of this podcast is dedicated to helping busy entrepreneurs simply and create better videos for your business and create deeper connections with your audience using video!
In this week episode, I share my response to one of the most commonly asked questions I receive, "What kind of videos should I make?". This can be especially hard if you're new to video because you could talk about a lot of things but what's actually going to connect with people to keep them watching? After a quarter of a million views+ on my YouTube Channel, I'm going to be sharing what those first videos should be about...no matter what niche you're in!
One of the greatest decisions I've made is to walk in full faith, quit my job and work my business full-time. It's now been 30 days since I quit and in this podcast I'm sharing what the journey has been like. I'll also share what has been working and not working.
The Canon M50 is a great little camera that I've recommended to a ton of people on my YouTube Channel and even my online audience in general for those new to investing in a real camera. The problem is that once you've decided to get a "real camera" you run into other problems.
In this episode, I share why buying a camera like the M50 isn't for everyone.
It can be difficult creating videos that aren’t reaching and connecting with your ideal audience, demographic, or ideal client. There’s one tool the writers of Game of Thrones understand and we’re discussing it in today’s show AND how to use it to keep your audiences attention.
When most people want to start a nee business you find just how many awesome tools are out there and quickly realize you still need 1 thing. In this on the go episode, we discuss what that one thing is and how to avoid make sure you avoid this trap.
No one wants to find themselves drowning in sorrow over their failed accomplishments but I think there's a moment in nearly every entrepreneurs journey where they feel like they're failing. They very well could be too, but what do you do about it?
In this weeks episode, I share a little insight into how I felt when I was failing horribly in my business and the first step to get out of it.
More than anything else I see on YouTube is traditionally about the first 100 or first 1000 subscribers on YouTube, but I don't think those matter as much as the goal of the first 300-500 subscribers someone receives. In this episode, I share why I believe this is the core group that will matter the most for anyone starting a new youtube channel.
Everyone is always focused on views or likes on YouTube or how much exposure your content has received. However, few really pay attention to the numbers that matter that can either positively or negatively affect your business growth. In today's episode, we focus on what metrics you should be paying attention to - to grow your business.
Being on YouTube isn't easy and when you're looking at producing potentially years of content. At some point you're going to question, what content should I make next. I've seen large and small YouTube channels alike ask this question with even some larger channels not getting much response. In this episode, I talk through some of the factors that go into not just getting better engagement to find out this answer but what you can do to understand why they're watching your content to begin with and what will keep them coming back for more!
Definitely more of a deep dive than I intended to go into on this episode, but if you hang through it. I think you'll get tons of value!
In my love of focusing on online video more I can't help but notice that online video is taking a HUGE surge in growth and it's definitely something that deserves your attention if you plan for your business to thrive in the coming years.
Link to Neil Patel's Blog Post on Live Streaming: https://neilpatel.com/blog/live-streaming-importance-2018/
When most people are getting started on YouTube or creating videos online for their business, they initially just start creating videos about whatever they think of. The only problem is later figuring out how these videos will translate into income.
In this episode, I'll share the points that you'll need to cover to begin to create videos as part of your business plan versus just an expense forming habit on the side that "could" help your business.
I spend ton's of time focused on what new camera settings I'm going to try, what new video ideas I want to research and what's going on in the world of video marketing...but it DEFINITELY wasn't like that 3 years ago. You pull out a camera or start a video on your phone, I'm walking in the opposite direction.
Having a business means you have to get comfortable with the uncomfortable. That includes being on camera so you can create more videos for your business.
In today's episode, we take a deep dive into why Live Streaming Video is quickly becoming the next major marketing tool and why you can't afford not to pay attention to it for your business.
Sourced Content Feat. Entrepreneur, Kevin Hart from The Breakfast Club Radio Show
Anytime anyone claims they're interested in doing something they'll say, "Well, you know, I want to wait until..." - Doing this is more detrimental that most people realize and you miss out on so much more than the days worth of delay.
In this episode, I'm going to share with you why waiting to start something is oftentimes the cause of a lot of failures when you finally do decide to start.
This is probably one of everyone greatest fears online is to be called a racial slur or to have someone point out something you don't like or care to hear online. Join in today's chat as we discuss how this happened and what to do about when you get called crazy stuff online.
One of the major components of goal setting is time. Setting a date is vital but what happens when the goal isn't achieved by the specified date? Now what? That's what we're talking about on todays show!
You can expect life to show up to your door with problems for you to solve that you didn't ask for or want, but have to deal with. Despite still being in the early days, you can't afford to let life derail your dreams and goals!
You don't have to be on social too long before you see video ad after video ad. Even though there's probably tons of videos out there in your niche, today we're going to discuss why there's still a market for you!
Every goal is super important and how you nurture that goal is critical to it's success. In today's show, we cover the main key thing that can make or break having success of your big hairy audacious goals for 2019.
Every year the world takes a focus on their new goals for the new year. However, only 12% sticks to their new years goals and most fall off after 6 short weeks into the new year.
In this episode, I will share the 3 Primary Ways to get the most clarity when planning out your 2019 goals.
The phrase Netflix and Chill may have a specific definition associated with it but the Netflix portion is reliant on watching bingeable content. The days of flicking between channels when your favorite show is on commercial is vastly becoming extinct. People will begin searching for specific info on YouTube and you want them on your content specifically.
YouTube is no longer the website you go to when you want to just watch a playlist of cat videos but the number 2 website in the world and the 2nd largest search engine behind Google. With the power of Google at the helm, YouTube has become a force that your business needs to learn to harness.
A new year means new goals. In this episode, I take the conversation of creating income much deeper and expand on our conversation. I also share how your mindset about money can either elevate you or deflate you. This is for sure one of my favorite episodes.
Selling is often seen as a dirty word and left only for the sleezy salesmen everyone images at a car lot. When it comes to the idea of sharing what you have to offer, you will need to begin to dispell the myths and your beliefs about selling.
There are certain things that absolutely have to be addressed when you are working with any product or service you want to release. Without them, you will hit a brick wall in connecting with your ideal customers.
Will Vlogmas hurt my business? A question I have often thought of when it comes to vlogging in general, but today I wonder if Vlogmas Episode 3 will positively or negatively impact my brand and can it do the same to yours? Do traditional marketing technique or tactics still work or is vlogging the new way consumers are choosing to connect?
Running into challenges and problems isn't something that most people plan for but the same way you expect a chain of command to happen and be followed when you call a company, you need to have your own in place as well. Let's chat about getting some procedures in case stuff happens you didn't plan!
Well...you can only plan and prepare so much. You really do pay the cost to be the boss...one way or another. More on this and some addtl tips from the Livestream on EntreWoman Tv: https://youtu.be/bGk7mN7zHUI
Everyone is always telling you that you should subscribe, but rarely do you hear them say why you should unsubscribe. Today, we're going to be chatting about why unsubscribing to different content can enrich your learning experiences.
Everyone sets goals every year but this year we're going to do something different. Time to time travel back two years to those goals and see what you can learn from 2017 to propel you forward in 2019!
With 2019 literally around the corner this is the season to get UNCOMFORTABLE! Seeking comfort can seem a great and relaxing thing and disruption the thing to stay away from, but to get to the next level...you'll need to begin disrupting some areas in your life.
There is a lot of concern around whether or not we should share our ideas as entrepreneurs or whether we should just keep them to ourselves. In this episode, I share whether or not we should share our ideas, with who, knowing who to trust and the best way to accelerate your business growth through community.
The 3 primary strategies I use to maximize my savings not just during the holidays, but whenever I need something.
5 Ways to Hack the Holidays: https://youtu.be/A6eePPmlNRw
When it comes to spending money, the bill is always higher than you're really comfortable with at first. In today's chat, we discuss why you have to step ahead of your comfort and make the tough decisions you need to move forward in your business.
Content Mentioned in the Show:
Interview with Leslie Odom Jr, "Fighting for Your Dreams": https://youtu.be/1Pq6x-luGBY
So, December is right around the corner already and I can't help but wonder should I do Vlogmas for the first time or don't worry about it.
When it comes to deciding what content to create next or your next series, there's more to think about than most people realize. Let's get down to the meat and potatoes of it all!
The "free" option is always the first way many new entrepreneurs look to when looking for tools or resources to use in your new business. I've often said this is a mistake, but was spending so much money in my business? On today's EntreChat Daily, we talk about it!
It's really interesting to see how small changes can drastically improve your life. For me, it's just 4 small things right now and in today's episode I share what they are and how they're really improving my life.
In today's quick chat, we discuss where entrepreneurs drop the ball when it comes to creating online video on social media. The video referenced in todays show can be found here: https://youtu.be/1pBqPIWil4w
A real discussion in whether or not we're making a mistaking building on these social platforms when they can up and disappear or delete your profiles and accounts whenever they feel like it at your expense.
In this episode, we explore some of the new and upcoming focuses for the new year and what things to consider moving into your next phase of business.
Video Mentioned in Today's Show: https://www.youtube.com/watch?v=MBJtdWdjFaA
As entrepreneurs, it's often difficult to have tough conversations that may impact our business, the potential to get more customers or clients or negatively impact the social influence we work hard to build. In today's episode, we discuss whether or not we should openly discuss and have the tough conversations or just remain silent.