The Digible Dudes
By Digible
The Digible DudesOct 24, 2022
EP173: Virtual Tours in Multifamily - A New Frontier of Marketing?
Join us for episode #172 of the Digital Dudes Podcast, where we dive into the intersection of AI, machine learning, and the multifamily sector with Tom Chomiak, CTO of LCP Media and Co-Founder of TourBuilder.
In this insightful episode, our hosts David and Reid explore the transformative impact of AI on digital imagery and business operations. They engage in a deep dive with Tom about the evolution of virtual tours from Panoskin to Tour Builder, and how AI-driven enhancements are redefining photo quality and virtual interactions in the multifamily
industry.
Key Highlights & Takeaways:
AI-Enhanced Imaging: Discover how AI is revolutionising photo quality, making professional photography more accessible and efficient. Learn about the back-end processes that enhance images captured by simpler devices.
Business Growth Challenges: Insights into the scaling of a tech business, managing financial pressures, and the strategic partnerships that help navigate growth in a competitive landscape.
Virtual Tour Evolution: A look at the journey from Panoskin to Tour Builder, focusing on how customer feedback and technological advancements have shaped product development.
Ethical AI Use: Discussion on the ethical implications of AI in business, including potential job impacts and the responsible use of AI technologies.
Don’t miss this engaging conversation filled with valuable insights into the practical and ethical dimensions of AI in the multifamily industry.
Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your thoughts on AI’s role in your industry experiences.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(02:56) Recollection of Early LCP 360 Marketing
(07:00) Tom's background and how he joined LCP
(09:17)Transition from Panoskin to TourBuilder
(12:23) LCP's Elevator Pitch and Virtual Tour Platform
(14:39) Partnership with Google Street View
(19:55) Product Development
(25:26) Challenges in Building a Bootstrapped Company
(28:09) AI and its Applications
(34:14) Concerns about AI taking over Jobs
(40:46) LCP's Differentiation from Competitors
(44:54) Explaining the different TourBuilder products
(54:36) Unit tours vs Community tours
(58:17) Policies Around AI Image Enhancement
(01:02:52) Potential Integration of AI Leasing Bots
(01:08:25) VR Headset Virtual Tours and their Adoption
(1:11:34) Radical Implications of AI in the Next Decade
EP172: How Apartment List Uses AI to Transform the Multifamily Rental Market
Welcome to episode #172 of the Digital Dudes Podcast, as we sit down with Matt Service, the COO of Apartment List, for an in-depth discussion on how AI and strategic market adaptations are redefining the landscape of the rental market.
We are excited about the timeliness of this episode as Apartment List just announced that Lea Pro is now free for all Apartment List customers. In this episode, Matt unveils the innovative strategies and technological advancements that Apartment List leverages to enhance renter experience and operational efficiency.
Join us as we explore the company's journey through the evolving real estate and multifamily marketplaces, focusing on their cutting-edge AI tool, Lea Pro, and other key developments.
Key Highlights & Takeaways:
AI-Powered Solutions: Delve into how Apartment List integrates AI to revolutionize the renter experience and streamline property management processes.
Strategic Market Adaptations: Insights into Apartment List's tailored approach to different markets, ensuring optimal engagement and growth.
Future of Multifamily Tech: Discover predictions on the future trajectory of AI in real estate/multifamily and how Apartment List plans to stay at the forefront.
Operational Challenges & Solutions: A look into the challenges faced in balancing marketplace demands and how Apartment List's strategies mitigate these issues.
Don't miss this deep dive into the intersection of technology and multifamily with one of the industry's leading voices.
Subscribe to the Digital Dudes Podcast for more episodes like this, and engage with us by sharing your thoughts and experiences on AI and real estate innovations.
Click here, to read more about the exciting free Apartment List feature.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Introduction
(00:47) Matthew's Background
(02:30) Growth and Scaling at Apartment List
(04:55) The Role of AI in Apartment List
(06:31) Beyond Traditional ILS
(07:53) Balancing Marketplace Demands
(13:11) Analyzing Marketplace Dynamics
(15:16) Supply vs. Demand in Marketplaces
(20:15) Introduction to Lea Pro
(22:08) Impact of Lea on Renter Engagement
(24:07) Addressing Lead Quality and Management
(27:20) Basketball Analogies to Explain Business Strategies
(30:16) Future of AI in Apartment Leasing
(35:36) Overcoming AI Adoption Barriers
(39:06) Data Insights from Lea Pro
(41:57) Business Model Evolution at Apartment List
(44:02) Generative AI for Business Operations
(47:30) Conclusion
EP171 Navigating RETCON and Demystifying AI
Join us on episode #171 of the Digital Dudes Podcast, where David and Reid share their comprehensive recap of Retcon 2024.
In this episode, our hosts dissect the highlights of Retcon 2024, examining the pivotal role AI plays in transforming the multifamily sector. They provide a candid look at the discussions, debates, and revelations that emerged from this year's conference, offering listeners a front-row seat to the future of real estate technology.
Key Highlights & Takeaways:
AI Integration: Exploration of innovative AI solutions presented at Retcon and their potential to elevate multifamily real estate. Insights into successful case studies of AI application in the multifamily industry, showcasing tangible benefits and challenges.
Conference Dynamics: A behind-the-scenes look at Retcon 2024's structure, from the curation of sessions to the strategic planning behind attendee and vendor engagement.
Future Trends: Predictions for the evolution of AI in the multifamily sector and anticipations for next year's conference themes.
Networking Nuances: The significance of networking opportunities at Retcon and how they foster meaningful industry connections and collaborations.
Don't miss this comprehensive breakdown of Retcon 2024, filled with critical insights, forward-thinking analysis, and a glimpse into the future of multifamily real estate technology.
Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your own experiences and takeaways from industry events you’ve attended.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview
(01:00) Unpacking AI: The Heart of Retcon 2024
(05:25) Real-World AI Applications in Multifamily
(10:17) Innovations and Disruptions in Multifamily Real Estate
(15:37) Reflecting on AI's Current and Future Impact
(20:04) Conference Dynamics and Planning Insights
(24:26) Networking at Retcon: Creating Meaningful Industry
Connections
(28:59) The Vendor-Attendee Balance: Striking the Right Ratio
(32:16) Future Trends: Predictions for AI in Multifamily Real Estate
(35:00) Closing Thoughts and Key Takeaways from Retcon 2024
EP170 Vines & Vibes: Blending Content and Collaboration at this year's Multifamily Social Media Summit
Join us on this episode of the Digible Dudes Podcast as David and Trevor dive deep into their recent journey to the Social Media Summit in Napa.
From the unique collaborative atmosphere to the blending of competitors and potential partners, they unpack the nuances of what makes this summit a standout event in the digital marketing landscape.
Listen in for an engaging discussion on the broader implications for digital marketing, conference planning, and the delicate dance between vendors and attendees.
Key Highlights & Takeaways:
Collaborative Atmosphere: Insight into the summit's unique environment that fosters collaboration even among competitors.
Networking Opportunities: The value of networking and how the summit facilitates meaningful connections beyond the typical conference experience.
Session Diversity: A look into the wide range of sessions offered, proving that the summit covers much more than just social media.
Conference Planning Challenges: Behind-the-scenes look at the challenges of planning and executing a successful conference, including sponsorship dynamics.
Vendor-Attendee Balance: Discussion on achieving the golden ratio of vendors to attendees for an optimal conference experience.
Engagement Over Reach: Why focusing on meaningful engagement can be more beneficial than maximizing reach in your digital marketing strategy.
Looking Ahead: Anticipation for upcoming conferences and the continuing evolution of industry events.
Don't miss out on these invaluable insights from the world of digital marketing and conference networking.
Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your own experiences and takeaways from industry events you’ve attended.
Let's redefine the way we think about networking and collaboration in the digital age.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(01:50) Social Media Summit Recap
(04:10) Conference Dynamics
(05:12) Conference Experiences
(14:21) The Value of Conferences: Learning vs Networking
(17:25) Most Engaging Session & Actionable Takeaways
(24:15) Conference Organization and Economics
(27:43) Sponsorship and Support
(34:51) Anticipating Future Conferences
EP169: Transforming Multifamily Housing through Organizational Engineering | Jessica Fern-Kirkland
Welcome to episode #169 of the Digible Dudes Podcast, where we dive deep into the world of multifamily housing through the lens of organizational innovation and technology.
In this episode, David and Reid sit down with Jessica Fern-Kirkland, a pioneer in the multifamily industry who has coined the term "organizational engineer." We navigate through Jessica's journey in the multifamily space, from her entry into property management to her rise as an industry influencer passionate about providing quality housing.
Jessica sheds light on her philosophy of organizational engineering, emphasizing the importance of adaptability, employee empowerment, and the integration of technology to revolutionize multifamily operations.
Jessica offers invaluable insights into the future of multifamily housing, discussing how embracing change, focusing on people-centric strategies, and leveraging technology can drive the industry forward.
Support our journey through the evolving world of multifamily housing and organizational innovation by rating us on Spotify and Apple Podcast.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Intro
(03:55) Importance of Housing and Socioeconomic Growth
(10:31) Multifamily vs. Other Industries: Finding Passion in Housing(12:03) Navigating Change and Fostering Authenticity
(17:51) Challenges with Technology and Training in Multifamily
(23:44 Multifamily Organizational Structure Change
(28:42) Challenges of Centralizing Property Management
(33:53) Technology and Data Integration in Property Management
(38:21) Strategic Technology Implementation in Management
(45:20) Final Thoughts
EP168: What's Next for Multifamily Technology? A Deep Dive with 20for20’s Dom Beveridge
Welcome to episode #168 of the Digible Dudes Podcast, where we navigate the intersections of technology, strategy, and innovation in the multifamily industry.
In this episode, David and Reid host Dom Beveridge, a visionary leader and Principal at 20for20, who brings a wealth of knowledge from his extensive background in revenue management across multiple industries.
We delve into the significant trends shaping the multifamily sector, including the growing importance of AI and centralization, the challenges of measuring ROI on technology investments, and the ever-evolving battle against fraud.
Dom shares insights from his annual survey, highlighting how senior executives from top multifamily companies are planning and executing their technology strategies to enhance operational efficiency and customer satisfaction.
We also explore the potential of AI to transform customer service and administrative processes, discuss the nuances of technology adoption in the multifamily space, and uncover the critical role of centralization in driving business improvements.
Tune in for a compelling conversation on the future of technology in the multifamily industry and the strategic moves companies can make to stay ahead in a competitive landscape.
Support our exploration of cutting-edge proptech innovations by rating us on Spotify and Apple Podcast.
Referenced in the podcast: 20for20 White Paper
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Fiona: https://www.myfiona.com/
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EP167: Leadership Lessons From Elon Musk, Steve Jobs and More
Welcome to Episode #167 of the Digible Dudes Podcast, where we delve into the compelling dynamics of work culture, leadership, and the lessons learned from the founders of Big Tech.
In this episode, David and Reid embark on a thought-provoking discussion inspired by their readings of various biographies, including Elon Musk's, exploring the intricate balance between visionary leadership and the potential pitfalls of a high-pressure work environment.
We dissect the concept of "workism" as a modern-day religion, the relentless pursuit of innovation at the expense of personal sacrifice, and the critical importance of recruitment and talent retention in sustaining a culture of excellence.
Join us as we explore the role of personal sacrifice in achieving monumental success, and the operational strategies that distinguish transformative leaders in the tech industry.
Tune in for an enlightening conversation on the challenges of navigating leadership, culture, and innovation in the fast-paced world of technology.
Support our exploration of these profound topics by rating us on Spotify and Apple Podcast.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Introduction: The Dynamics of Work Culture and Burnout
(00:42) The Insightful World of Biographies: Musk, Jobs, and Beyond
(05:15) The Fine Line Between Vision and Workism
(09:42) Elon Musk's Visionary Leadership and Its Impact
(15:12) The Personal Sacrifices of Tech Titans
(20:24) Operational Lessons from Tesla: Efficiency and Innovation
(26:16) Balancing Execution with Strategic Thinking
(34:25) Leadership Flexibility: Adapting and Learning from Mistakes
(39:10) Cultivating Company Culture: Beyond Core Values
EP166: How Has Technology Impacted The Multifamily Industry? | Remen Okoruwa
Welcome to Episode #165 of the Digible Dudes Podcast, where we dive deep into the transformative journey of a proptech startup, from its initial concept to becoming a pivotal player in property technology integration.
In this episode, David and Reid are joined by Remen Okoruwa, CEO at Propexo, a unified API solution for easy integration with leading property management systems, aiming to save time, accelerate development processes, and facilitate revenue growth for companies in the Proptech industry.
We explore the evolution of a platform designed to simplify complex property management processes through API integration, emphasizing the critical role of SOC2 compliance and customer-focused innovation.
Join us as we discuss the importance of adapting to market needs, the strategic value of clear communication, and the potential of data infrastructure technologies to revolutionise the proptech industry.
Tune in for an insightful discussion on the challenges and triumphs of building a startup in the dynamic proptech landscape.
Support our journey by rating us on Spotify and Apple Podcast.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(04:41) Introducing Remen and Propexo
(07:14) Transitioning from HubSpot to Propexo
(11:11) Evolution of Propexo
(16:21) Rebranding from Propify to Propexo
(22:36) Importance of Property Technology Integration
(27:23) Expanding Services for Property Management Systems
(35:20) Exploring Market Fit in PropTech
(38:56) SOC2 Compliance and Its Importance
(44:31) Remen’s Inspiration Behind Starting Propexo
(47:30) Marketing Strategies for Technical Products in PropTech
(51:06) Effective Networking and Personal Branding on LinkedIn
(56:04) Addressing Integration Challenges
(01:00:28) Hot Takes on Data Infrastructure in PropTech
(01:03:36) The Impact of New Technologies on Big PropTech Companies
(01:07:01) The Future of Data Integration and Technology Adoption
(01:10:39) Future Perspectives on Multifamily
EP165: The Future of the Multifamily Tech Stack with Ben Steward
Welcome to episode #165 of the Digible Dudes podcast, where we dive deep into the technological innovations reshaping the multifamily industry.
This episode features Ben Steward, co-founder of Revyse, as he shares the journey of creating a platform designed to revolutionize how multifamily operators discover, evaluate, and manage software and services.
Ben reveals the challenges and insights gained from developing Revyse, aiming to streamline operations and enhance efficiency across the multifamily space.
We explore the impact of Revyse on the industry, discussing its potential to transform the way professionals approach software and service management.
Don't miss out on Ben's unique perspective and the exciting future of multifamily technology. Watch till the end for a comprehensive understanding of Revyse’s role in the industry.
Enjoyed the episode? Support us by rating on Spotify and Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview
(01:14) Overview of Revyse’s Vendor Management Approach
(05:48) Ben Stewart's Background and the Genesis of Revyse
(10:53) The Necessity of Bespoke Solutions in Multi-Family Industry
(15:33) Key Challenges and Solutions in Vendor Management
(20:09) Expansion and Evolution of Revyse’s Services
(25:33) Addressing Maverick Spend and Contract Management Efficiency
(30:04) Insights into Revyse’s Business Model and Value Proposition
(35:32) Comparative Analysis: Industry Standards vs. Revyse’s Innovations
(41:16) User Interface, Design Philosophy, and Product Management
(47:53) Discovering Implementation Challenges and Solutions
(54:05) Vendor Ecosystem, Market Trends, and Strategic Insights
(01:00:47) The Future of Vendor Management and Industry Predictions
(01:14:07) Key Takeaways and Closing Thoughts
EP164: The AI Revolution in Multifamily - Separating Hype from Reality
Welcome to Episode #164 of the Digible Dudes Podcast, where we unravel the complexities of deploying AI tools in the multifamily industry and question its actual application in our day to day business.
In this episode, David and Reid delve into the surprising parallels between fish fraud in the U.S. and the misrepresentation in AI technology marketing. They dissect how such practices impact trust and innovation in the multifamily sector.
We break down the importance of genuine AI integration in enhancing operational efficiency and tenant satisfaction in multifamily communities. We also explore the critical role of authenticity in technology adoption and the potential of true AI to revolutionize multifamily living.
Tune in for a thought-provoking discussion on navigating the waters of technology claims and the future of AI in the multifamily industry.
If you find value in our insights, show your support by rating us on Spotify and Apple Podcast.
Link to the “Fish Fraud” podcast: https://open.spotify.com/episode/5Wrep4CMjnFurwBmZx3WF2?si=eIyn1Lq0Qv6WavpzcmnA0A
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(02:27) What Is The Fish Fraud?
(06:00) Misrepresentation of AI Technology
(12:31) Consumer Expectations vs. AI Reality
(14:05) AI in Centralization Software
(17:32) The Risk of Adopting AI at Scale
(19:15) Recommendation Engines and AI
(24:18) Unintended Consequences of AI
(26:08) Defining AI and Marketing Strategies
(30:55) Tips to Avoid AI Failure
(33:09) Personal AI Applications
(37:16) The Future of AI Positions in Companies
(39:37) Value and Pricing of AI Solutions
(44:22) Building a Moat Around AI Technology
EP163: A Guide to Elevating Your Multifamily Marketing Strategy | Janet Rosseth
Welcome to Episode #163 of the Digible Dudes Podcast, where we explore the forefront of marketing innovation in the multifamily industry.
In this episode, David and Reid are joined by Janet Rosseth, founder and CMO of Cadence Marketing Solutions.
We delve into the creation and evolution of Cadence Marketing, highlighting its pivotal role in shaping community, connection, and education among marketing professionals.
Janet also introduces us to the "Working Genius" model, revolutionizing team dynamics and project success.
We also discuss the power of collaborative platforms like the Run Club and Cadence Connect sessions, designed to enhance skill sets, share challenges, and keep pace with industry trends.
This conversation was filled with practical strategies, innovative approaches, and Janet's outlook on marketing's future in the multifamily space. So make sure you watch till the end!
Loved this episode? Show your support by rating us on Spotify and Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Introduction to the Podcast and Solo Consulting Insights
(03:00) The Evolution of Janet's Role and Her Impact in the Industry
(14:22) Janet’s Transition from Corporate Marketing to Consulting
(21:42) Building the Run Club Community: A Mastermind for Marketers
(30:25) Deep Dive into Run Club's Offerings and Impact
(43:22) Addressing Marketing Team Dynamics and Content Planning
(54:13) The Importance of Continuous Learning in Professional Development
(56:05) Strategies for Enhancing Learning Recall and Application
(59:21) Implementing the Six Types of Working Genius Framework
(01:08:39) Team Strengths, Weaknesses, and the Role of Galvanizing
(01:23:36) Personal Stories of Applying the Working Genius Framework
(01:27:21) The Inclusivity and Effectiveness of Working Genius in Teams
(01:30:56) Closing Thoughts
EP162: How to Build a Winning Team in 2024
Join your hosts, David Staley and Reid Wicoff on #161 of the Digible Dudes podcast for a deep dive into the evolving corporate landscape in 2024.
We kick things off with a thought-provoking review of Adam Grant's "Hidden Potential," analyzing its impact and insights on modern hiring practices. The conversation then pivots to the forefront of talent acquisition, unveiling the latest strategies set to revolutionize recruiting in 2024.
We further delve into the art of evaluating employee potential, unveiling methods that challenge traditional metrics and methods of evaluation.
To wrap things up we reveal effective management techniques, drawing lessons from Finland's renowned education system, and offering key takeaways for today's dynamic business environment. So make sure you watch till the end!
Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(02:01) Content Consumption and Adam Grant's Book Review
(10:26) The Concept of Deliberate Play in Work and Sports
(17:17 The Role of Belief and Doubt in Achieving Your Potential
(22:11) Breaking Down Finland's School System
(29:40)The Importance of 'Distance Traveled' in Hiring
(34:49) Impact of 'Distance Traveled' on Hiring Decisions
(39:49) Data vs. Logic in Business Decisions*
(43:11) Enabling Experimentation and Managing Risk in Business
(48:02) Optimizing Work Weeks: Beyond the Four-Day Model
(51:35) Business Strategies and Company Culture
EP161: Edmund Keith - How Is AI Impacting Multifamily in 2024?
Welcome to Episode #162 of the Digible Dudes Podcast, your deep dive into the future of multifamily! Today, we’re joined by Edmund Keith, Head of Content at OnlineMarketplaces.com
We dive into the evolving real estate landscape, starting with how companies like Aviv Group and CoStar are integrating diverse platforms, each with its unique model and technology. We also look at how Homes.com is changing the game with free listings and premium marketing strategies.
A key part of our discussion is the role of AI in the industry, enhancing everything from property discovery to operational efficiency. We also examine the potential of voice search technology in real estate, question its longevity, and explore how real estate portals are using consumer insights to improve service delivery.
We wrap things up with bold predictions for the future of real estate tech and address pressing challenges like agent oversupply and the need for more detailed listings. So make sure you watch till the end!
Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(01:56) Overview of Online Marketplaces.com
(03:21) Current Trends in Real Estate Marketplaces
(08:08) Impact of Market Consolidation on Real Estate Agents
(11:52) Challenges for New Entrants in the Real Estate Market
(15:20) Business Model of Apartments.com and Co-Star
(19:30) Real Estate Portals and AI Integration
(25:36) The Future of Real Estate Portals and User Experience
(28:05) Edmund's Perspective on AI and Real Estate
(31:31) Future Trends in Real Estate
(40:42) Centralization in Real Estate
(46:43) Craigslist's Business Model and Market Dynamics
(48:49) Google's Influence on Real Estate Listings
(51:07) Challenges in Modern Real Estate Platforms and Data Usage
(54:31) The Future of Real Estate Portals and AI
(59:04) Future of Voice Search and Real Estate Portals
(01:01:11) Role of Data and Personalization in Real Estate Searches
EP160: Digible Dudes 2023 Year-End Special - Growing Gains & Pains
Welcome to the Digible Dudes podcast where we dive deep into the digital world of Multifamily with your hosts David Staley and Reid Wicoff.
In this special year-end episode, we sit down with Nicole Staley, Co-Founder and CXO of Digible Inc, as we reflect on the significant strides we’ve made as a company this year.
We explore Digible’s key milestones, team expansion, and cultural evolution. The hosts discuss the wins and challenges they faced, emphasizing the importance of maintaining a vibrant company culture amidst rapid growth.
As the episode wraps up, we leave our listeners with insights into the company's future directions and the team's expectations for the coming year, promising an exciting journey ahead. So make sure to watch till the end!
Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Introduction and AI Impact on Jobs
(01:00) Startup Growth and Business Challenges
(03:21) Employee Experiences and Role Adaptation
(06:51) Company Achievements and Department Expansion
(10:42) Organizational Culture and Team Dynamics
(15:03) Innovation and Adapting to Technological Changes
(20:28) Digible’s Future Outlook
(28:42) Reflection on Company Growth and Culture
(31:50) Employee Experience and Managing Growth
(34:53) Digible’s Core Values
(39:50) Reflections on Leadership and Decision Making
(45:39) Challenges of Rapid Expansion
(51:33) Personal Development and Leadership Growth
(57:08) Looking Ahead to 2024: Opportunities and Aspirations
EP159: Strategies to Transform Your Multifamily Marketing with Dustin Lacey
Welcome to the Digible Dudes Podcast, Episode #158. Join us today with our hosts David Staley and Reid Wicoff as they delve into the world of multifamily marketing with Dustin Lacey, the Vice President of Marketing and Technology at Mark Taylor Residential.
In this episode, Dustin shares his experiences and strategies in the multifamily marketing sector. He delves into the challenges and emerging trends in digital marketing, offering valuable insights into how these are shaping the future of Multifamily Real Estate. Dustin’s approach to integrating technology in marketing strategies highlights the evolving dynamics of the industry.
As the conversation progresses, Dustin provides a deeper understanding of the impact of digital transformation on the real estate industry. He emphasizes the importance of adapting to new marketing techniques and the potential of these strategies to redefine the landscape of property marketing.
Whether you're a real estate professional, a digital marketing enthusiast, or someone fascinated by the intersection of technology and property, this episode is not to be missed.
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(00:00) Preview and Introduction Introduction and Guest Insights
(01:20) Dustin Lacey's Journey in Marketing
(07:45) Concepts Behind Centralised Marketing
(15:30) Breaking Down Case Studies and Real-World Applications
(26:28) Maximizing User Engagement on Websites
(33:09) Leveraging SEO for Property Visibility
(39:50) Innovative Approaches to Marketing in Real Estate
(45:42) Impact of Technology on Marketing Tactics
(51:53) The Future of Digital Marketing in Real Estate
EP158: Innovating Multifamily Operations with Adam Cowley
Welcome to Episode #159 of the Digible Dudes podcast. Join hosts David Staley and Reid Wicoff as they explore the innovative world of multifamily and real estate management with Adam Cowley, Founder & CEO of Rooof & Pivott.
This episode provides a comprehensive look at Adam’s extensive experience in the multifamily industry, focusing on his innovative approaches to vendor management and property operations. Adam shares valuable insights into the evolution of marketing strategies in multifamily properties, highlighting the significant role of platforms like Craigslist in driving leads and the unique challenges of marketing in this sector.
We also explore Adam's journey in developing Roof, his experiences with the intricacies of content syndication, and the importance of adapting marketing strategies to various customer needs.He delves into the need for better organizational tools for contracts and vendor relationships, emphasizing the importance of technology in streamlining these processes.
Tune in for an insightful and informative session that sheds light on the future of multifamily management, offering valuable takeaways for anyone interested in the ever-evolving realm of real estate and property management.
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(00:00) Preview
(00:32) Introduction
(05:08) Challenges and Strategies in Multifamily Advertising
(06:33) Adam Cowley's Journey in Multifamily Industry
(09:41) Innovative Solutions in Multifamily Real Estate
(13:23) Craigslist's Role in the Multifamily Sector
(18:02) Effective Craigslist Advertising and Improving Lead Quality
(22:05) What’s Next For Rooof?
(28:27) Exploring Vendor Management in Multifamily Real Estate
(36:15) Pivott: A New Venture in Multifamily
(41:58) Challenges in Compliance and Vendor Management
(44:56) Challenges in Integrating Tech in Multifamily Operations
(49:26) Understanding the Multifamily Market and Customer Needs
(53:20) Future Strategies and Market Opportunities in Multifamily
(57:51) Building A Business in The Multifamily Sector.
(1:07:43) Roof's Role in Funding New Ventures
(1:10:47) Reflecting on What’s Next in The Multifamily Industry
EP157: Addressing the Barriers to Housing Stability with Fiona Forward | Jill & Sophie
Welcome to episode #167 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff. In this episode, we're joined by Jill, a Senior Account Manager and President of Fiona Forward, and Sophie, an Account Manager and the Internal Communications Director at Digible. Fiona Forward is an employee-driven volunteer initiative at Digible aimed at addressing the barriers to housing stability in the Denver-Metro area through community service and in-kind donations. Our purpose with Fiona Forward is to be an advocate for the improved quality of life for those in our community through service and donations. If you found this episode insightful, please support us by leaving a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview
(00:27) Introducing Jill & Sophie
(01:50) What is Fiona Forward's Mission?
(04:15) 2023 Goals and Progress Review
(08:27) Creative Ways to Increase Employee Engagement
(14:10) Fiona Forward’s Impact on Remote Employees
(19:15) What is a Vision Traction Organization (VTO)
(22:41) Differentiating Between Nonprofit and Foundation Models
(28:17) Importance of Consistency in Community Contributions
(32:30) Benefits of Starting Small and Focusing Locally
(38:14) Enhancing Visibility and Impact of Fiona Forward
(41:01) Looking Ahead: Plans for 2024 and Beyond
EP156: Scaling, Profitability, and The Hard Truths of Multifamily Industry
Welcome to episode #156 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff. In this episode, we reflect on the key business lessons learned in 2023.
We discuss the importance of defining success metrics for a business and different budgeting approaches clients are taking in response to economic shifts - some are aggressively cutting costs while others argue for the need to increase marketing spend. We then touch on the value of in-person events versus virtual ones, the importance of gaining individual agreement in meetings, and reflections on hiring and HR. We also explore skepticism around AI applications, especially in the multifamily space.
To wrap things up we discuss balancing company growth and profitability, the misalignment of goals between marketing and operations, rising expectations on digital marketing competency, and being ruthless about time management.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(02:30) Determining success metrics
(06:45) How To Approach Budgeting The Right Way
(12:23) The Real Benefits of In-Person Events
(18:18) Validating Business Theories
(21:57) What Are The AI Applications in Real Life?
(29:00) Rising Expectations on Digital Marketing Services
(35:36) Laser Focusing on Core Competencies
(39:30) Questioning Institutional Thinking
EP155: Multifamily Trends to Watch - Luxury Apartments' Boom or Bust? | Jay Lybik
Welcome to the Digible Dudes Podcast, Episode #154. This week, hosts David Staley and Reid Wicoff sit down with a titan of the commercial real estate research world, Jay Lybik.
With almost three decades of unparalleled experience, Jay currently steers the ship as CoStar’s National Director of Multifamily Analytics. His storied career spans roles at Marcus & Millichap, Equity Residential, and Cushman & Wakefield.
Dive in as we discuss the ever-evolving multifamily market, the role of data analytics, and much more.
To kick things off, Jay breaks down the multifamily market, tracing its history from the '80s and '90s garden-style properties to the luxury apartments of today. Uncover the reasons behind the decline in year-over-year rent growth for luxury segments and learn about Jay's keen foresight that has often set him apart in the industry.
Reid and Jay deep dive into CoStar's multifamily analytics vision, discussing the intricacies of gathering accurate rent data and exploring the potential of overlooked markets like the Midwest.
Whether you're an industry expert, a multifamily entrepreneur, or simply curious about digital marketing's crossroads with the world of business, this episode is a must watch!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview
(00:40) Introduction
(08:15) Luxury Property Market Dynamics
(13:12) Predicting The Future Of The Multifamily Market
(16:20) The Economics of Luxury Apartments
(21:17) CoStar's Rating System and Developer Strategies
(25:47) Behind the Scenes of CoStar's Multifamily Analytics
(35:23) The Role of Rent Data and Future of Luxury Properties
(44:13) Consumer Behavior and Yield Management
(49:02) Trust in Technology vs. Human Intuition
(54:00) Innovative Strategies and Market Adaptation Strategies
(58:16) CoStar's Approach in Uncertain Economic Times
(01:04:22) Is There Untapped Opportunity in The Midwest?
EP154: Innovation in Property Management - Tech Disruptions & Business Strategies
Welcome to the Digible Dudes Podcast, Episode #154! In this episode, hosts David Staley and Reid Wicoff dive deep into the world of business innovation.
Drawing parallels from Jack Welch's approach to R&D and Digible’s decision to adopt a four-day workweek, we ponder on allocating resources and the risks associated with such business decisions. Our dialogue also touches on multifamily marketing, addressing the challenges of striking the right balance between innovation and stability.
Diving deeper, David and Reid further their discussion by referencing industry leaders. David brings in insights from Elon Musk's journey with Tesla, illustrating the practical challenges in complete automation and the importance of questioning every step. Reid, referencing Bob Iger's perspectives, emphasizes the continuous attention needed in innovating core competencies. As the conversation comes to a close, the hosts reflect on the unique position of the property management industry through technological disruptions.
Whether you're a multifamily property investor, a community manager, or someone curious about the future of housing and tenant innovation, this episode promises to deliver rich insights and engaging discussions tailored to the multifamily industry. Don't miss out!
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(00:33) Evolution of Working Environments
(03:42) Budgeting: Resource Distribution and R&D Allocation
(07:15) Future of Automation in Business
(11:27) Managing Business Growth Effectively
(14:56) Handling Client Experiences
(20:38) 2023 Multifamily Industry Trends
(25:57) Balancing Innovation, Risk, and Focus
(33:40) Evaluating Business Approaches & Setting Expectations
(38:16) Elon Musk's Influence & Property Management Insights
EP153: The Reality of Risk Management & Business Insurance with David Staley and Reid Wicoff
Welcome to Digible Dudes, Episode #153! In this episode your hosts David Staley and Reid Wicoff, dive deep into the crucial world of business insurance and risk management.
We kick things off by dissecting the complexities of business insurance and understanding its importance from startup to growth stages.
We delve into the world of HR within larger companies, examining the dramatic impact of scale on labor costs and the scarcity of business resources dedicated to risk at different stages. We navigate the tricky waters of risk mitigation in property management, vendor relationships, and the delicate balance between risk reduction and mitigation costs.
To wrap things up we share our perspectives on de-risking strategies in the tech industry, the significance of employee retention, and the importance of nurturing vendor relationships. Plus, we'll uncover how using colleagues as early warning signals can help you strike the perfect balance between reducing risk and managing the cost of mitigation.
So, buckle up for an enlightening journey into the world of business risk, strategies for mitigating them, and the impact they have on the success of your venture.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(06:33) Mitigating Risk for Property Management
(12:44) Risk Analysis and Insurance in Business
(22:08) De-Risking & Evaluating ROI in Business
(34:56) Employee Retention and Vendor Relationships
(39:10) De-Risking Strategies in the Tech Industry
(43:32) How to Test New Vendors
EP152: Cyndie Spiegel's Journey From NYC Fashion to Effective Leadership
Welcome to Digible Dudes, Episode #152! Join your hosts, David Staley and Reid Wicoff, as we explore a journey of self-discovery and personal leadership with our special guest, Cyndie Spiegel.
In this episode, we delve into Cyndie's incredible journey from the world of New York fashion to a path less traveled, where she's become a sought-after speaker, coach, and mentor.
Cyndie's reveal the importance of personal integrity, the courage to take calculated risks, and the value of seizing opportunities when they arise.
As our conversation unfolds, Cyndie shares her unique perspective on leadership, emphasizing the art of navigating through gray areas, striking a balance between autonomy and accountability, and fostering meaningful two-way feedback.
Cyndie addresses the importance of achieving work-life balance and provides practical insights on creating an environment that nurtures individual agency.
This episode promises to equip you with valuable insights on personal leadership, work-life balance, self-reflection, and much more.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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00:00 Preview and Introduction
03:12 Personal Leadership and Finding Fulfillment
07:08 Navigating Career Changes and Self-Discovery
13:38 Finding Success Through Saying Yes
18:00 Achieving Work-Life Balance and Personal Agency
25:51 Misconceptions About Leadership
34:43 Leadership Challenges and Feedback
43:35 Exploring Self-Reflection and Mindfulness
52:33 Reimagining Leadership and Embracing Individuality
EP151: Next-Gen Real Estate Solutions with Jindou Lee from HappyCo
Join hosts David Staley and Reid Wicoff on episode #150 of Digible Dudes. We sat down with Jindou Lee, the CEO and Co-Founder of HappyCo, a software company that builds mobile and cloud solutions to enable real-time property operations
We dive into Jindou's journey from being a graphic designer and video game enthusiast into a tech entrepreneur and real estate investor. Discover how his journey led to the creation of HappyCo, a game-changing company in the real estate tech space.
We explore HappyCo's tech solutions from acquisition operations to asset disposition, you'll learn how technology is revolutionizing the multifamily real estate landscape. Find out how HappyCo has shifted to a more solution-oriented sales approach and the unique training methods they employ to empower their salespeople. Learn the secrets behind managing customer expectations in a dynamic industry.
In the final segment we go through strategies for standing out from the competition, overcoming common customer objections, and the role of AI and centralization in property management. Gain insights into product development, managing success and failure, and the critical art of decision-making in product management.
(00:00) Preview
(03:34) From Graphic Design to Real Estate
(08:58) Pivoting From Single Family to Multi-Family
(14:21) Future of Technology in Multifamily Real Estate
(26:14) Selling Partnerships and Setting Expectations
(34:15) Common Challenges in Multifamily Real Estate
(42:33) AI in Property Management Efficiency
(52:02) Handling Product Development Challenges
(57:57) Selling to Multiple Audiences
(1:06:04) Better Pricing System for Multifamily Assets
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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EP150: Dissecting the True Value of Digital Marketing in Multifamily with David Staley and Reid Wicoff
Join hosts David Staley and Reid Wicoff on episode #150 of Digible Dudes as we take you on a journey to dissect the true impact of digital commodities like call tracking and geo-fencing.
In this episode we reveal how the perspective of an agency and an apartment marketer can shift the definition of what we consider a commodity, and guide you through the process of distinguishing between commodities that have been driven to low cost and those that are still useful and valued.
Have you ever wondered about the workings of digital advertising algorithms and pricing? We take you through an in-depth analysis of digital advertising algorithms, pricing strategies, and the significance of private marketplaces. We delve into the world of chatbots, their market roles, and their impact on the multi-family industry.
We wrap up by delving into the challenges digital advertising marketers face. A whole field filled with potentially misleading information and rampant commodities. We also provide valuable insights on how to discern fact from fiction, how to approach innovation and testing thoughtfully, and the implications of automotive and digital advertising buying trends on the multi-family industry.
(00:00) Preview
(03:32) Understanding Digital Commodities
(08:48) Digital Advertising Algorithms and Pricing
(15:06) Worthy Commodities in Digital Marketing
(27:31) Evaluating the Value of Marketing Investments
(36:36) Listing Management, Citations, and Digital Advertising
(45:08) Differentiating Chatbots in the Market
(50:28) Challenges of Digital Advertising Marketers
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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EP149: The Ultimate Budgeting Checklist with David Staley and Reid Wicoff
Join hosts David Staley and Reid Wicoff on episode #149 of Digible Dudes as we sit down for a solo podcast to breakdown the complexities of budgeting in today's fast-paced business world.
In this latest episode, we pull back the curtain on budgeting season, discussing fiscal versus calendar budgeting. We share personal experiences, emphasizing the need for flexibility and perspective when dealing with numbers.
We navigate the hurdles of budgeting within fast-growing companies and multi-owner properties. We also discuss how rewarding different departments can lead to an overall understanding of net income and top line revenue and the importance of equal pay amongst peers for a unified team.
We wrap up by looking into the potential of performance-based models for writers and the chance of unionization. As a bonus, we disucss the possibilities of a budgeting platform to solve the multifamily budgeting problem.
From exploring the role of AI in budgeting to the ethical implications of using ad content for revenue, our episode leaves no stone unturned.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview
(04:03) Budgeting Season
(08:28) Common Challenges in Budgeting
(16:07) Challenges and Complexities of Budgeting
(20:53) Budgeting and Transparency in Marketing
(32:12) Budgeting and Allocation in Property Marketing
(41:18) Marketing in Multifamily Sector Autonomy and Evaluation
(54:11) Challenges With Print and Digital Margins
(58:50) The Role of AI in Budgeting
(1:07:06) Progress in Digital Budgeting Takes Time
EP148: The Impact of Automation & AI in Multifamily with Jacob Carter
Join hosts David Staley and Reid Wicoff on episode #148 of Digible Dudes as we sit down with Jacob Carter founder and CEO of Nurture Boss, a premier lease-conversion automation tool that provides marketing solutions for the multifamily industry.
Jacob shares his company's unique approach to managing multiple automated systems and the potential of leveraging broader databases of renters.
As we dive deeper, Jacob breaks down his journey of creating a product to address the struggle of the multifamily industry to provide a connected experience for renters. We also explore the potential risks and rewards of automation and AI in the multifamily industry.
In the final stretch of our conversation, Jacob shares insights on the cost model of Nurture Boss, and where customers can allocate their budget when considering using Nurture Boss. We also get a chance to discuss the blurred line between marketing and operations, and the importance of creating a connected experience for renters.
This episode promises a wealth of knowledge about the tech industry and the multifamily industry. You don't want to miss this!
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Preview
(01:03) Introduction
(05:11) Automating Prospect Follow-Up and Resident Communication
(11:18) Solving Apartment Rental Issues With Product
(22:13) Lead Nurturing and Automation in Multifamily
(35:54) What does Nurture Boss do?
(39:37) Personalizing your marketing message
(45:55) Automated Communication and AI in Leasing
(59:18) Investor FOMO?
(1:05:14) Nurture Boss Cost Model and Expectations
(1:09:21) Property Marketing
(1:17:31) David's Dad Jokes and more on Nurture Boss
EP147: Elevate Your Employee Experience and HR Change with Courtney Wright
Join hosts David Staley and Reid Wicoff on episode #147 of Digible Dudes as we sit down with Courtney Wright, our Director of Employee Experience. Courtney shares her journey from insurance agent to HR professional and explains how a balanced benefits package and employee engagement play a crucial role in an organization’s success.
In this episode, we dive into how the dot-com bust caused a proliferation of C-suite titles and speculate on the positions that might be created in the next five years, such as ‘Chief AI Officer.’
We underline the importance of psychological safety in the workplace and discuss how to create an inclusive environment. Courtney also imparts her wisdom on aligning employee benefits with core company values, the importance of transparency, and the role of managers in communicating the value of these benefits to their teams.
The conversation finishes with a deep dive into the elements of a great employee experience. We highlight the significance of autonomy, a sense of belonging, and how company subcultures can influence the interpretation of a company’s core values. Lastly, we touch on the fundamental aspects of diversity, equity, and inclusion in creating an inclusive workplace.
Check out the episodes to learn more about how the evolution of employee experience is reshaping Human Resources.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Preview
(00:53) Introduction
(12:48) Exploring Future Job Titles
(17:19) HR Experiences and Incentivizing Employee Behavior
(22:26) Enhancing Employee Experience and Fringe Benefits
(28:54) Benefits Customization and Communication
(38:46) Prioritizing Benefits and Employee Experience
(49:00) Establishing Psychological Safety in the Workplace
(55:30) Elements of a Great Employee Experience
(1:09:50) Measuring Employee Experience and Goal Setting
(1:16:17) DEIB Discussion
EP146: The Intersection of Multifamily and Technology with Zach Sloan
Join hosts David Staley and Reid Wicoff on episode #146 of Digible Dudes as we delve into the revolutionary impact of technology on the multifamily real estate industry.
In this episode we sit down with Zach Sloan, the co-founder of Rentgrata, a lead nurture platform that is revolutionising the residential rental landscape.
Through our conversation, Zach Sloan provides unique insights into the platform's journey, its growth, and its continuous impact on the residential rental market.
Discover firsthand how Rentgrata ingeniously connects prospective tenants with current residents, granting them authentic and invaluable insights into their potential new homes.
We wrap up with some hot takes on the evolution of the real estate industry and the role of technology in this transformation. This conversation is a fascinating exploration of the intersection of technology and real estate, and is guaranteed to leave you with a fresh perspective on the residential rental market.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(0:00) Preview and Introduction
(14:18) Startup Journey and Reflections on Success
(20:30) Rentgrata's Evolution and Growth
(24:26) The Future of Rentgrata and their Competition
(30:13) Benefits of Resident Referrals
(36:25) Resident Vetting and Customer Journey
(46:36) Residential Rental Conversations and Opportunities
(52:03) Churn Management and Competitive Advantage
(1:08:54) Challenges in the Real Estate Market
(1:16:34) Bold Predictions and Hot Takes
EP145: The Future of Multifamily Property Management with Briant Cárcamo
Join hosts David Staley and Nicole Staley on episode #145 of Digible Dudes as we explore bridging the gap between financial planning and operational execution in multi-family property management.
Our guest, Briant Cárcamo, Co-Founder at Vizibly, shares his decade-long journey in the multifamily sector. He has expertise as the ‘Excel guy’, which has driven his passion for innovating financial forecasting.
Discover the idea behind Vizibly, Briant’s platform promising to revolutionize financial forecasting by seamlessly linking operational decision making with financial results.
He stresses the importance of user-friendly interfaces on software platforms. As well as upgrading from Excel to more efficient systems for budgeting and forecasting, to increase margins.
Explore Bryant’s vision for Vizibly as a tool enabling data-driven decisions with a unified dashboard. We delve into the significance of a strong CAPEX strategy, multi-user data entry, and the advantages of a flexible budgeting system.
Looking ahead, Briant shares his foresights for the future of the multifamily industry. Focusing on understanding users at a deep level and the role of technology in enhancing the efficiency of regional and community managers. We also discuss the impact of market dynamics on property management and the prospects for portfolio consolidation.
If you’re ready to gain new insights into financial planning in the multifamily sector, don’t miss this must-listen episode of Digible Dudes!
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(00:00) Preview and introduction
(04:16) Multi-Family Financial Planning Made Easy with Software Platform
(06:53) Streamlining Financial Forecasting in Property Management
(11:30) Creating the Right Forecasting Model in Multifamily
(19:34) Software for Operational Coordination and Accountability in Multifamily
(25:09) Multifamily Budgeting Process and Challenges
(28:09) The Biggest Challenge in Tracking Multifamily Expenses
(34:44) How to Create an Accurate Financial Projection
(38:12) Flexible Budgeting System for Multifamily Properties
(45:23) Building a More Efficient PropTech Team
(54:28) The Future of Property Management in the Multifamily Industry
EP144: Cracking The Code on Insourcing Versus Outsourcing with David Staley & Reid Wicoff
Welcome to Episode #144 of the Digible Dudes podcast, hosted by David Staley and Reid Wicoff. In this session, we dive deep into the world of insourcing versus outsourcing in business operations and how this dynamic develops as you scale.
Gone are the days of a simple debate. This discussion has taken on extra dimensions in the business world. From real estate to marketing, we explore the benefits and drawbacks of this approach for you.
We begin by reflecting on the year that was 2020, which has undoubtedly shaped the landscape of insourcing versus outsourcing decisions. The emergence of third-party management companies and their ability to add revenue sources has had a profound impact.
We shed light on the value of professional services and resource allocation in executive hiring. Specialized insights like tax strategies can yield substantial cost savings, making it crucial to consider the benefits of bringing in outside providers.
As we navigate these decisions, we also explore the influence of technology on the industry and its implications for third-party management companies.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(00:00) Preview
(01:16) Insourcing vs. outsourcing: what is better?
(03:27) Has your perspective changed on outsourcing?
(07:07) Jim Collins: The Hedgehog Concept
(09:25) When to outsource versus outsource?
(11:41) 4 principles on insource vs. outsourcing
(13:11) Is outsourcing a trend right now?
(18:50) The use cases of third party management
(24:00) Jim Collins: Fire bullets then cannonballs
(30:00) Making better decisions with data
(34:12) Putting your time into recruitment
(37:30) Maintenance & SEO services
(43:30) Hybrid between insource vs. outsource
(50:33) Investing into new technology
EP143: Switching Gears from ILS to Direct Marketing with Careena Daly & Nicole Staley
Welcome back to episode #143 of Digible Dudes with David Staley, Careena Daly and Nicole Staley!
Ever feel you’re shackled to a strategy that’s just not working? Tired of depending on ILS? In our latest episode, Careena and Nicole share their journey in breaking free from the limitations of ILS.
We’ll take a deep look into the complexities of budgeting that guided their bold transition from ILS to direct marketing. All while tackling the resistance from ILS loyalists and their methods of addressing their concerns.
The second part of our discussion explores the art and science of persuasion. How do you convince seasoned business owners and marketing teams to abandon their dependence on ILSs?
They highlight the role of seasonality in decision making, the steep learning curve for implementing new strategies, and the significance of flexibility in marketing budgets.
Prepare to step into the shoes of Careena and Nicole as they recount their experiences with contract negotiations. They provide a firsthand account of the struggle to negotiate ILS contracts and emphasize the benefits of flexibility in website contracts.
By checking out this podcast, you’ll be ready to face change head-on, armed with tips, tactics, and insights that you can apply to your own business ventures.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Preview
(00:52) ILS Independence overview
(03:05) How to walk people through ILS Independence
(06:00) Alternative strategies to ILS
(10:00) Biggest challenges when overcoming ILS
(12:45) Biggest battle when educating business owners
(18:00) Flexibility in pricing and leasing
(22:40) Building relationships with clients and reps
(25:30) Advice to your younger self with ILS
(31:40) Advice to change your ILS budget
EP142: Exploring Multifamily Market Trends & Renter Demands with Chris Hood
Welcome to episode #142 of The Digible Dudes podcast, hosted by David Staley and Reid Wicoff. In this episode, we have the pleasure of welcoming Chris Hood, the industry marketing team leader at Apartments.com. Prepare to gain insights into renter demand and behavior, as well as a comprehensive understanding of the current state of the multifamily market.
Chris Hood delves into the findings of a survey conducted with 37,000 renters. Through this survey, we uncover valuable insights into renter sentiment, behavior, and their plans for the next six months. Brace yourself for a thorough analysis into the implications of the 7% drop in renter demand and how this affects properties. Discover how this wealth of data can empower sales teams and inform strategic product development.
Together, we explore the exciting opportunities that digital strategies bring to the multifamily industry. With Chris as our guide, we speculate on potential shifts in product development and discuss the impact of AI chatbots on the market.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(00:00) Preview
(00:55) Chris Hood's survey and analysis
(02:48) Co-Star and economic data
(05:43) The importance of speed & control
(08:30) The user behaviour changes on portals
(10:09) The trend in multifamily product development
(12:43) Can we trust AI chatbots in multifamily?
(14:34) The combination of automation & personalisation
(17:50) Which segment did the survey focus on?
EP141: Unlocking Multifamily Property Potential with David Shaw
Welcome back to another episode of The Digible Dudes podcast! On episode #141, David Staley and Reid Wicoff are live from NAA.
Imagine unlocking the full potential of multi-family properties through technology and lean operations. That’s exactly what David Shaw, the COO of Livly, has set out to achieve with his prop tech SaaS company.
Join us for another conversation as we explore Livly’s unique value proposition, including their approach to access control, communication, IoT, and managed Wi-Fi. Discover how this lean and intentional company has mastered the art of maximizing value while providing a user-friendly layer over existing enterprise systems.
David shares Livly’s Big Hairy Audacious Goal of reaching one million units by the end of 2024 and the leadership strategies they’ve adopted to get there. Learn about the concept of the 20-mile march and how it can help your business maintain steady progress, while avoiding over-committing.
In addition, we delve into the power of setting an operating code and staying true to it for long-term success. Don’t miss this opportunity to take a behind-the-scenes tour of Livly’s onboarder module and how it supports the resident journey from lease signing to move-in.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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Leave an Apple Review: https://apple.co/3AA2zRj (00:00) Preview
(01:03) David Shaw's background
(02:16) The core functions of Livly
(05:15) Livly's biggest competitors
(06:29) The Livly operating system
(10:31) Meaningful metrics for Livly
(11:25) Biggest challenges for the future
(13:45) Big Hairy Audacious Goals (BHAG)
(15:21) The 20 Mile March - Jim Collins
EP140: Revolutionizing Multifamily Property Management with Tyler Christiansen
Welcome to another episode of The Digible Dudes podcast! In this episode, hosts David Staley and Reid Wicoff engage in a conversation with Tyler Christiansen, the CEO of Funnel. Get ready to explore the world of centralized property management and multifamily marketing.
Join us as we uncover the technology platform developed by Funnel, which is reshaping the industry by adopting a renter-centric approach and enabling seamless operations across portfolios. Learn how this unique platform is revolutionizing the multifamily experience and centralizing property management.
In this episode, we delve into the growing trend of unbundling software for tailored solutions. We explore the importance of being renter-centric and how companies across the board are embracing this approach. Discover the value of working together to build a better industry.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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00:00 Preview
00:58 Tyler's background and career to date
02:23 What is Funnel?
04:38 Can Funnel integrate with other platforms?
08:36 How is Funnel more efficient?
10:11 The economics & efficiency of multifamily
14:04 Setting expectations with enterprise
21:00 Customer experience and helping renters
24:25 Going deep in one industry and specialisation
28:25 Asset handling in multifamily
EP139: Unveiling the Transformative Power of AI & Technology with David Staley & Reid Wicoff
Join hosts David Staley and Reid Wicoff on The Digible Dudes Podcast as they discuss the future of work and the limitless opportunities brought by technology. In this episode, they delve into the impact of AI on jobs and innovation, uncovering the strategies to thrive in the new era of technology.
Explore the concept of leveraging AI and learn how it can reshape industries, build new technologies, and change the world. Gain insights into the importance of pivoting and the transition that companies need to make to stay ahead.
Delve into the effects of AI adoption on productivity, industry, and the long-term implications for the job landscape. Discover the challenges of consumer comfort with AI and how it shapes the future of work.
Don’t miss the discussion on multifamily technology and the future of ownership. Learn how infrastructure and changing demographics influence the speed of tech adoption, and discover the role of real estate syndicates in this dynamic market.
Join us on The Digible Dudes podcast and be part of the exciting journey into the future of work.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview
(01:14) How the world has changed from technology 07:00 How to respond to AI trends
(09:35) The right balance between innovation & current tech15:45 Adapting to new tech and experimentation
(20:00) New roles being created by 2050
(22:30) Concerns when adapting new tech too early in the multifamily industry
(26:50) Has confidence improved in automation services?
(32:51) How to align your brand to the company mission
(37:40) How will multifamily respond to artificial intelligence?
(42:00) The reality of real estate syndicates
(47:20) Will people hire for promp engineers in 2050?
EP138: The Reality of Essentialism & Life’s Uncertainties with David Staley & Reid Wicoff
Welcome to another episode of the Digible Dudes podcast! Join hosts David Staley and Reid Wicoff as they engage in weekly interviews with the most influential minds in the apartment marketing world.
In this episode, David and Reid explore the delicate balance between embracing life’s unpredictability and making strategic, essentialist decisions.
Join us as we dive deep into the philosophies of Andrew Huberman and Greg McEwen, discovering how to navigate the complexities of exploration, experimentation, and making meaningful contributions to the world.
David and Reid share their insights on how to innovate and grow while adhering to essentialist principles. Learn how to achieve a well-rounded, fulfilling existence by applying these valuable lessons to your own business and personal life.
Time management and finding your flow play a crucial role in striking this delicate balance. Discover the benefits of taking time to think through decisions, the power of journaling, and the art of distinguishing between companies and features.
If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(00:00) Preview
(01:26) Andrew Huberman and Greg McEwan: Essentialism
(06:42) Over planning vs. following your interests & curiosity
(10:32) Jim Collins on the importance of focus
(12:17) Experimenting vs. direct focus in a niche
(14:25) Microsoft, Google’s dilemma in product development
(22:15) Peter Thiel: features versus a product
(24:42) Disproving the rule and creating sticky products
(28:27) Essentialism versus a random walk strategy
(31:55) Journaling your time on creativity & important tasks
(35:25) Daniel Pink: perform audits of your work
EP137: Mastering the Art of Letting Go with David Staley & Reid Wicoff
Welcome to another episode of the Digible Dudes podcast, where hosts David Staley and Reid Wicoff engage in insightful conversations with industry leaders. In this episode, we dive deep into the art of “letting go of the vine” and exploring the power of elevating and delegating tasks.
Join us as we tackle the challenge of finding the right balance between letting go and managing expectations. Discover the mindset of embracing “good enough” and how it can lead to a more fulfilling life. In our conversation, we navigate the complexities of managing goals and expectations, particularly when evaluating the performance of direct reports and setting achievable goals.
We shed light on the importance of “managing up” to keep those in charge informed of the plan and introduce you to the EOS system, a powerful tool for measuring progress. Additionally, we share insights on recognizing team members’ wins and the significance of allowing them time to bask in their victories.
But that’s not all! We also dive into the complexities of delegation, promotion, and measuring efficiency in larger organizations. Gain valuable insights on determining the right time to give someone the chance to level up, and understand the impact of a negative flywheel on decision-making.
If you find this episode helpful, we kindly ask you to leave a 5-star rating on Spotify and a review on Apple Podcasts to support our show.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Preview
(00:53) Letting go of the vine and elevating/delegating
(04:00) Dan Martell: Delegate and elevate
(06:20) Calculate your hourly rate to delegate
(07:53) How to help others to let go
(10:04) Remind yourself what success looks like
(14:04) Recognising someone else’s wins
(17:49) Setting realistic goals and expectations
(21:50) Not providing sufficient perks & rewards
(24:00) Efficiency for large corporations
(28:40) Creating success metrics for new positions
(32:30) The problems with large corporations for growth
(36:10) Stepping up to the next job requirements
(40:00) Trust in your employees and team
EP136: Give More to Receive More with Nicole Ryan & Brandon Hammond
Welcome to another episode of the Digible Dudes podcast, where hosts David Staley and Reid Wicoff engage in conversations with industry leaders. In this episode, they have the pleasure of sitting down with Nicole Ryan and Brandon Hammond from NAA Gives.
NAA Gives is an integral part of the National Apartment Association’s mission to create a world where rental housing is a valued partner in every community. As the leading voice for the rental housing industry, NAA serves 141 state, local, and global affiliates, representing over 95,000 members and an astounding 11.6 million apartment homes worldwide.
During this discussion, Nicole and Brandon share valuable insights into the work of NAA Gives. They dive deep into various topics, covering everything from the organization’s overall mission to the specific charitable activities they undertake.
The conversation kicks off with an introduction to Nicole Ryan and Brandon Hammond, shedding light on their roles within NAA Gives. From there, the hosts and guests delve into an overview of NAA Gives, highlighting its purpose and impact within the multifamily apartment industry.
Throughout the episode, you’ll learn how communities can get involved with NAA Gives and contribute to their charitable initiatives. Additionally, the discussion explores how companies can provide more exposure to NAA Gives, amplifying its reach and impact.
If you find this episode helpful, we kindly ask you to leave a 5-star rating on Spotify and a review on Apple Podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Preview
(00:52) Introduction of the Digible Dudes podcast
(06:23) Introduction to Nicole Ryan & Brandon Hammond
(08:30) Overview of NAA Gives
(12:17) Charitable work and purpose in multifamily apartments
(15:03) NAA Gives and Apartmentalize events
(19:25) How communities can get involved in NAA Gives
(22:14) How companies can provide more exposure for NAA Gives
(29:11) How to measure success & goals for NAA Gives?
(35:45) Accreditation of charitable activities for NAA Gives
(39:45) The challenges and obstacles of NAA Gives
(46:25) Supporting unforeseen events & catastrophes
(53:20) How to take part in charitable activities
(57:42) Simplicity in giving back with NAA Gives
(1:00:05) Stories and use cases of NAA Gives
(1:05:35) Hot takes & changing perspectives
#NAA #multifamily
EP135: How AI is Reshaping Real Estate Markets with Victor Dozal
Join David Staley and Reid Wicoff in this episode of the Digible Dudes podcast as they sit down with Victor Dozal.
The trio dive deep into the world of AI, exploring the trend of generative AI and natural language processing, and discussing Digible’s background in natural language generation (NLG). Victor shares his insights into the different applications and use cases that should be considered when using Chat-GPT.
David, Reid, and Victor delve into the careful considerations businesses need to keep in mind when using Chat-GPT, and the accuracy and trustworthiness of AI platforms. They also touch upon whether the government should intervene in AI advancement, and whether Chat-GPT and Auto-GPT will change the world.
The trio explores the impact of AI on the workforce and productivity, with a focus on the real estate and multifamily industries. Finally, the episode concludes with a discussion on how businesses can use AI to increase workforce productivity.
If you enjoy this podcast, please leave a 5 star rating on Spotify and a review on Apple podcasts.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
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(00:00) Preview
(00:50) Learn about Victor Dozal’s Background
(04:25) The Trend of Generative AI and Natural Language Processing: What You Need to Know
(05:36) Discover Digible’s Background in Natural Language Generation (NLG)
(09:15) Applications and Use Cases: How to Leverage Chat-GPT’s Potential
(12:30) Careful Considerations When Using Chat-GPT: What You Should Know
(16:50) Accuracy and Trustworthiness of Chat-GPT and Other AI Platforms: Insights to Know
(18:55) Government Intervention with AI Advancement: Pros and Cons
(21:00) Chat-GPT and Auto-GPT: Can They Change the World as We Know It?
(24:17) The Impact of AI on the Workforce: Will it Reduce Jobs or Boost Productivity?
(29:00) The Role of AI in Real Estate and Multifamily: Benefits and Opportunities
(32:00) Enhancing Productivity with AI: How to Implement in Your Workforce
EP134: The Future of Real Estate Marketplaces with Edmund Keith
This week’s episode of the Digible Dudes Podcast features Edmund Keith. He is the head of content at OnlineMarketplaces.com. His team writes in depth about global real estate marketplaces. He joined us today to talk about the North American real estate market, a performance-based model, estate portals and their algorithms, apartment locators, and more.
Every market is different. Starting the conversation, Ed explains how every market is different from the others. He further discusses how the North American real estate market is different from others, like the European market. Real estate portals are places where you can find anything related to real estate, like sales, rentals, etc. According to Ed, there are about 900 active real estate marketplaces. He further shares details about their past, present, and future. We then move to real estate portals and their algorithms. According to Ed’s study about them, 75% of portals prioritize premium content in their algorithms.
Artificial intelligence is making more moves toward the real estate industry at present, and according to Ed, AI is going to take away 50% of what agents do. We end today’s conversation by sharing some contrarian thoughts we have on the real estate industry.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(09:37) Ed’s background – Starting the conversation, Ed shares a brief bio about himself and how they make money at onlinemarketplace.com.
(11:05) North American real estate market – We go through some of the differences between the North American real estate market and the rest of the world.
(19:39) Real estate portals – Ed dives into what real estate portals look like and their past, present, and future.
(29:54) Performance-based model – Ed shares why the performance-based model is ideal for real estate portals and why it’s going to take a while to happen.
(37:42) Portals and algorithms – Ed shares details he found in his research based on real estate portals and their algorithms.
(43:43) Credit Karma – An American multinational personal finance company.
(50:01) Apartment locators – Ed shares why real estate portals need to start working on apartment locators.
(57:35) Contrarian thoughts – Ed shares his contrarian thoughts on the real estate industry.
(01:06:42) Migrating on the globe – Ed explains why it is difficult to build big housing units in Weston Europe.
Resources
Connect with Keith
LinkedIn - linkedin.com/in/edmund-keith/
EP133: The Power of Extrinsic and Intrinsic Motivation
Welcome back to another interesting episode of the Digible Dudes podcast. This week’s episode is all about motivation. Throughout the conversation, David and Reid talk about phases of motivation, consistency, having a purpose, adapting to changes, and more.
The desire for change, either in oneself or in one's surroundings, is known as motivation. Starting the conversation, Reid explains the three phases of motivation according to the book ‘Drive’ by Daniel H. Pink: survival, extrinsic, and intrinsic.
Are you extrinsically or intrinsically motivated? According to Reid, he was not intrinsically motivated at first until he became good enough to provide for his family. For David, it’s intrinsic from the beginning and about doing interesting things. We further dive into why most companies are motivating extrinsically out there and how they avoid finding out about themselves.
Setting up your priorities as leaders is important because your employees will learn how to be smart and make their time worthwhile at the workplace. Sometimes setting priorities feels like being disrespectful, but once they understand what’s necessary, the transition is going to be successful.
Sometimes constant change ruins the momentum. There has to be a certain level of consistency in order to become successful as a company. But, sometimes, the new trends make it so difficult not to change. Wrapping up the conversation, Reid shares his idea of finding the balance between constant change and staying consistent.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(02:24) Phases of motivation – Starting the conversation, Reid defines the three phases of motivation.
(10:52) Salary increase – We talk about the salary increase of Digible’s employees by 10% at the end of the year as intrinsic motivation.
(17:32) Intrinsic or extrinsic – David and Reid explain why they are intrinsically motivated by Digible.
(23:30) Demotivator – We discuss why people get demotivated when they are told what to do and what role autonomy plays in motivating people.
(29:48) Consistency – We talk about the importance of setting up priorities in the workplace.
(34:49) Purpose – Having a purpose makes you motivated. We talk about building purpose among the employees.
(44:42) Introducing change – Reid explains why a company needs to have a certain amount of consistency to be successful.
Resources
Book by Jack Stack, Bo Burlingham
The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management
goodreads.com/en/book/show/138298
Books by Daniel H. Pink
The Power of Regret: How Looking Backward Moves Us Forward
goodreads.com/en/book/show/58446721
Drive: The Surprising Truth About What Motivates Us
goodreads.com/en/book/show/6452796
EP132: Digible Celebrates Their 6 Year Anniversary
It’s been six years! This April marks the six-year anniversary of Digible. This episode features David, Digible's President and Co-Founder, Nicole Staley, Chief Experience Officer, and Reid Wicoff, CEO. Throughout the conversation, we talk about coming up with a name for the podcast six years ago, challenges along the way, operational changes, protecting company culture, and what we're excited about for the next years to come.
Startups aren’t easy. You don’t know what challenges you have to overcome when you're at the beginning of them. But the ups and downs you overcome will make your efforts worth it at the end of the day. Reid begins the conversation by reflecting on his startup experience at Digible and why he would go through the challenges knowing or unknowingly.
Company culture is the shared values, beliefs, and behaviors that shape a company’s employees and management to interact and perform business. Intrinsic motivation has a huge impact on culture. Reid discusses the importance of maintaining intrinsic motivation in the workplace to protect the culture, as well as what happens when motivation fades.
We all like to think about the future. We are curious and sometimes scared of what the future might bring. Wrapping up this week’s conversation, David, Reid, and Nicole share what they are most excited about for the next six years at Digible.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(01:26) Naming – Starting the conversation, we talk about how we came up with the name ‘The Digible Dudes’ for the podcast six years ago.
(08:33) Challenges along the way – Reid shares his idea about facing new challenges through the years at Digible and how he feels about it looking back now.
(16:27) Operational change – David and Reid talk about how their focus shifted from technical things to things like building a great company culture and putting systems in place.
(26:30) Protecting culture – David shares his concern for maintaining intrinsic motivation among the employees at Digible to protect the company culture for another four to five years.
(37:41) Looking forward to – We talk about what we are looking forward to achieving in the next five years at Digible.
(44:14) Learning – We go over what we've learned the most in our six years at Digible.
(49:13) Next six years – We share what we are most excited about for the next six years at Digible.
(55:16) Pre-Digible self – Wrapping up today’s conversation, we talk about the values we wish to add to Digible in our pre-Digible self.
Resources
Connect with David, Reid, and Nicole
LinkedIn - linkedin.com/in/davidwstaley/
linkedin.com/in/nicole-brennan/
EP131: The Future of Real Estate Virtual Tours with Kristi Fickert
Today's episode of Digible Dudes Podcast features Kristi Fickert, VP of Enterprise Growth at Realync. Realync is the fabric of real-time real estate, connecting the world's real estate marketplaces and streamlining and improving the touring process. In other words, it is the top video leasing and engagement solution for multifamily buildings, offering live video tours, live virtual open houses, and DIY pre-made videos of properties.
Throughout today's podcast, Kristi discusses Realync's role in simplifying and enhancing the touring process for real estate markets through real-time solutions such as live video tours, virtual open houses, and pre-recorded videos. The conversation delves into matters such as the momentum of virtual leasing agent businesses during the pandemic and success metrics during client onboarding. Kristi also discusses the potential risk of a competitor copying the company's technology and the unique differentiators that set Realync apart. The conversation also touches on setting expectations for owners and leasing agents, with Kristi outlining a timeline for becoming proficient with new platforms or technologies. Additionally, Kristi shares her contrarian ideas or "hot takes" on the industry.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(04:18) Introduction – Introducing herself to the conversation, Kristi speaks about Realync and its services.
(09:45) Impact of Pandemic -. Will people realize the importance of a virtual leasing agent tool, even though they are no longer in lockdown and can meet people in person?
(15:06) Distinctive Differentiators - We explore the distinctive differentiators of Realync and its optimal portfolio size and asset class.
(26:10) Client Onboarding Process - Success metrics during the client onboarding process.
(35:35) Kristi's Motivation – Kristi's inspirations as a leasing agent.
(40:17) Challenges - We examine the problems Realync faces as they consider scaling.
(51:44) Future Vision – Kristi speculates on what the next ten years may hold for Realync and the industry and any emerging demands.
Resources:
Connect with Kristi:
LinkedIn: linkedin.com/in/kristifickert/
Website: realync.com/
Mentioned in the episode:
EP129: 2023 Multifamily Industry Predictions: digible.com/ep129-2023-multifamily-industry-predictions/
EP130: Key Changes in Multifamily Website Design
Today's successful brands put extra effort into providing a seamless, enjoyable, consistent customer experience across all touchpoints. However, a company's web presence is the natural starting point. A company's website is a hub for details about its wares and services, as well as any relevant news or updates. There, they can make purchases, and potential clients can end up as paying customers. However, the website can also be a possible "pain point" for the consumer or the most unpleasant part of the process. Digible's Web product manager, Chelsea Schonhaut, is here to talk about her work, her findings regarding websites, the upcoming design and features of Digible websites, and what you can anticipate from the new Digible website product offerings.
Chelsea starts the discussion by mentioning how they identified the voids in the market. She goes on to say that customer satisfaction is one of these crucial factors. Furthermore, we explore the proportion of responsibility for the delay that can be placed on the vendor versus the customer. We also investigate both the good and adverse reactions of customers following the launch. Chelsea outlines the speculations regarding integrations and the consensus on the style of multifamily websites. There we deep dive into integrations and their impact.
Competition analysis and bundling are two different topics we cover in depth. We also describe the services and the features we hope to implement in the future. Following that, Chelsea explains what ADA compliance is and why it matters. Finally, we take a high-level look at everything the brand-new Digible website service has to offer.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(11:30) Client Experience – Chelsea explains how they identified the gaps in the sector that they intend to fill. She further mentions that client experience is one of these significant factors.
(13:34) Vendor-Driven vs. Client-Driven - Who should be held accountable for website development or rollout delays?
(20:09) Client Reactions - We discuss clients' positive and negative feedback after the launch.
(26:50) Integrations - How many individuals launch websites without requiring integrations? How crucial is tour schedule integration? Would you pay a premium for it?
(43:27) Competitive Intelligence – We explore the applicability of competitive intelligence and bundling in web development. Chelsea then points out what ADA compliance is and why it is substantial.
(59:38) Newest Website Offering – We look at the latest website offering from Digible, analyzing its numerous unique selling points, such as its enhanced usability and pricing model.
Resources:
Connect with Chelsea Schonhaut:
LinkedIn: linkedin.com/in/chelsea-schonhaut/
EP129: 2023 Multifamily Industry Predictions
This week’s episode of The Digible Dudes Podcast is all about predictions. David and Reid discuss the predictions they had for multifamily in 2022 and their predictions for 2023.
AI marketing is the use of artificial intelligence to make automated decisions and communicate with customers without the intervention of team members. We start the conversation with David’s prediction that AI marketing is a marketing hack, not a real AI. He goes on to explain how it is programmed to respond in some way.
We talk about Costar, the leader in commercial real estate information, analytics, and news. According to David's prediction, they have $5 billion in cash on hand, which will be used to move into a single family.
An AI leasing assistant, which responds to questions from prospective renters, is a powerful artificial intelligence created to aid properties in streamlining the lease process. According to David’s prediction, AI leasing agents will surpass human agents in 2023. Then we talk about the need for human agents in certain areas that AIs can’t fulfill.
Digible’s Fiona Forward is an AI-powered digital marketing expert. a powerful partner for your apartment marketing. At the end of today’s episode, David talks about his intention to focus on Fiona in 2023 and what changes he would like to address.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(02:14) Marketing trick AI – We begin by discussing David's prediction of AI continuing as a marketing ploy rather than true AI.
(09:48) Self-guided tours – We discuss possible reasons for single-family homes to get into self-guided tours.
(17:02) IPO – David talks about his failed prediction about seeing an IPO in apartment prop tech.
(24:38) Costar acquisition prediction – We discuss David’s prediction on Costar moving to single family with 5 billion cash on hand.
(30:24) AI leasing agents – We talk about Reid’s prediction that AI leasing agents will surpass humans in 2023.
(35:35) Antitrust: We discuss the rise of antitrust laws and their impact on businesses.
(41:01) Startups for multifamily – David predicts 2023 is going to be the year of new startup findings for multifamily.
(49:04) Fiona Forward – We talk about David’s idea of focusing more on Fiona Forward in 2023.
Resources
ChatGPT - openai.com/
Digible - hello@digible.com
James C. Collins books -
EP128: Finding Exceptional Talent in the Multifamily Industry
There's no doubt effective recruitment is essential for hiring in the multifamily industry. It guarantees that the workforce possesses the necessary knowledge, expertise, and skills to meet the organization's present and future demands. This week’s episode of The Digible Dudes Podcast features Kelly Taylor, Recruiter at Digible, to talk about talent acquisition for the multifamily industry. Throughout the conversation, we dive into the interview process, screening, KPIs, shortlisting, job fairs, attracting diverse talent, and more.
Kelly begins the conversation by telling us about her background. She has been working as a recruiter for several years and previous position at a start-up.
Screening is one of the most important parts of the recruitment process. It ultimately provides the best candidate for the position you are looking for. According to Kelly, the background of the applicant, necessary qualifications, the candidate’s reason for wanting to join your company, and questions from the candidate are some of the things they are looking for when screening.
The process of shortlisting involves finding the applicants from your applicant pool that best fit the required and desired criteria. Most of the time, when you are recruiting, you get a lot of unqualified applications for the required positions. Kelly shares the importance of having a strategy to shortlist candidates. Further, she talks about how social media helps recruit the best candidates other than LinkedIn.
After the COVID-19 pandemic, people are used to working from home, which comes with a lot of benefits for the employees. Four-day work weeks, remote work, and both physical and mental health are some things people are drawn to when they are looking for a job, says Kelly.
The phrase "diversity, equality, and inclusion" (DEI) refers to policies and initiatives that support the participation and representation of many groups of people, including racial and ethnic groups, genders, abilities and impairments, and sexual orientations. Wrapping up the conversation, Kelly talks about how people don’t understand what DEI means and what ways you can get diverse talent for your organization.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
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(08:14) Kelly’s background – Starting the conversation, Kelly gives us a brief introduction of herself and what she did before joining Digible.
(13:28) Interview process – Kelly explains what she was surprised about the most in the recruitment process at Digible.
(14:00) Greenhouse – An applicant tracking system.
(17:28) Screening – Kelly shares what she looks for in applicants during the screening process.
(21:13) Key performance indicator – Kelly shares ‘time to hire’ as her biggest and most important KPI.
(27:28) Shortlisting – Kelly discusses how she prefers to get the best applications for recruitment rather than a large number of unqualified applications.
(33:23) The competition – Kelly shares the things that candidates are drawn to when searching for a job.
(42:03) Train wreck – We share some funny stories about Zoom interviews and mishaps.
[48:20) Job fairs – Kelly shares the value of job fairs.
(56:37) Diverse talent – Kelly shares the ways to attract diverse talent to an organization.
Resources
Connect with Kelly
LinkedIn - linkedin.com/in/kelly-taylor-870a91106/
Email - kelly@digible.com
Greenhouse application tracking system - greenhouse.com/
EP127: Digible's 2023 Goals
New year. New goals. Welcome back to the Digible Dudes podcast. We are here this week with David and Reid to talk about our six goals for 2023. Throughout the conversation, we cover the EOS (Entrepreneurial Operating System) model, marketing tactics, partnerships, new hire onboarding, and more.
The entrepreneurial operating system is an extensive business system that helps businesses of any size grow and thrive. Starting the conversation, Reid dives into Digible’s first goal for 2023, which is a new EOS system. Further, David and Reid talk about how they have developed as a company over the years.
Reid elaborates on how the culture can be affected if you are not careful due to the more significant number of prop-tech companies.
Reid and David conclude the conversation by discussing how far their company has come in four years. According to Reid, going backward is part of moving to the next level, and it’s not easy to say how far back they are willing to go.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(02:04) EOS model –Starting the conversation, Reid talks about Digible’s EOS system and the company’s growth.
(05:24) Marketing – David shares how they figured out certain outcomes of marketing and how it helped to narrow things down.
(08:44) Partnerships – We talk about adding strategic partnerships to Digible and the reasons behind them.
(14:11) Innovate on reporting – David and Reid talk about their fourth goal; innovate on reporting and add additional data points. Further, David shares why data reporting is important inside and outside the industry.
(23:26) Onboarding – We talk about the change in strategy in the onboarding process at Digible.
(26:18) Fiona Forward – We talk about Fiona Foward and what it means for the employees in the company and how it gives a sense of purpose other than fulfilling campaigns.
(32:00) Reaching the next level – David and Reid share positioning themselves to reach the next level as their biggest goal as a company.
Resources
Book by Simon Sinek –
The Infinite Game
EP126: The Importance of Brand loyalty in Real Estate with Phil Matsuhashi
Everybody has brands they feel loyalty to. Brand loyalty is simply the dedication a customer feels about a specific product. Brands build loyalty and trust with their audience to purchase the product regardless of competitors or the price. This week's episode of The Digible Dudes podcast features Phil Matsuhashi, an entrepreneur, advisor, and consultant, to talk about brand loyalty. Throughout the conversation, we talk about brand loyalty in multifamily, consumer relationships, lifecycle stages, and personalization in consumer marketing.
We start the conversation with a quick look into Phil's career. Phil started his career in digital advertising and programmatic advertising. Then he walks us through how he started working at Amenify, a real estate technology company that offers cleaning, chores, housekeeping, dog walking, food delivery, and lifestyle services for multifamily residents.
Every brand needs a relationship with its consumers. Phil shares his idea on the lack of a holistic relationship between a resident and a property. According to him, in the context of multifamily, they haven't been able to develop a relationship between the consumer and property like other brands out there.
Lifecycle stages are essential for brands. They are designed to correspond to the phases of a customer's journey. Phil talks about the importance of lifecycle stages and why brands need to know about new movers.
Personalization and relevance are important factors when it comes to direct consumer marketing. Wrapping up the conversation, Phil talks about the importance of personalization in consumer marketing to brands out there. He further dives into what happens when a company delivers a message to a consumer at the wrong time.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(14:01) Staying multifamily – Phil starts the conversation by walking us through his career journey and how he began working in Amenify.
(19:22) Consumers –Phil shares how consumers are more sophisticated toward brand loyalty than before.
(24:36) Brand loyalty in multifamily – Phil explains the consumer characteristics in multifamily and how Amenify fits into that standards.
(32:14) The gap – Phil explains the lack of a holistic relationship between consumers and multifamily like other well-known brands.
(38:37) Life stage change – Phil shares what happens when a consumer's stage in life changes to another level.
(45:03) The dynamic – Phil talks about the differences between various multifamily customers and their needs.
(50:04) The value - Phil shares his idea about the importance of lifecycle stages and their opportunities to enhance the living experience.
(55:09) Personalization – We discuss the importance of personalization and relevance in consumer marketing.
Resources:
Connect with Phil
LinkedIn - linkedin.com/in/philmatsuhashi/
Hamilton Wright Helmer –
7 Powers: The Foundations of Business Strategy
EP125: Your Holiday Marketing Strategy
The holiday season is almost here. We are back with our last episode before the holiday season this year. In this week's episode, we are joined by Allysa Whitebird, Senior Account Manager, and Eliot Meade; Senior Paid Media Strategist at Digible, to talk about the 2022 holiday season. Throughout the conversation, we dive into changes with paid media initiatives, follow-ups, channels, geo-fencing, google business profiles, organic social, and more.
Starting the conversation, we dive into how paid media changes in the last two months of the year. Eliot shares how they are changing their paid media strategies in the holiday season to maximize their spending during the competitive holiday season.
Creating a virtual geographic boundary using GPS or RFID technology triggers the software when a mobile device enters or exits a specific area, called geo-fencing. The most common use of geo-fencing is for location-based marketing and other location experiences. We dive into how Digible will try geo-fencing for the first time as a test in the coming holiday season.
Wrapping up the conversation, Eliot, Allysa, and David talk about their favorite toys when they were little.
Digible: https://digible.com/
Fiona: https://www.myfiona.com//
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
[01.34] Changes with Paid Media – Starting the conversation, Eliot dives into the changes their paid media is going into for the holiday season.
[07.51] Follow-ups – Eliot dives into the importance of follow-ups like email campaigns to get in touch with customers.
[10.08] Channels – Allysa shares how their strategies change with social media and channels like TikTok and Spotify.
[13.24] Geo-fencing – We dive into geo-fencing and how Digible will try geofencing during the holidays.
[18.34] Fence types – Eliot shares her attitude on the importance of being creative when geo-fencing.
[22.38] Creativity – Eliot dives into how people can be creative in marketing.
[26.11] Google business profile – We dive into the importance of updating the google business profile and better user experience.
[29.45] Organic social – Eliot dives into the importance of shifting strategy to post more current updates about residents in organic social.
[32.34] Staying in the middle – It's essential to be aware of religious and festive events during the holiday season.
[35.49] Hot toy – Allysa, Eliot, and David share what kind of hot toys they had when they were little.Resources
EP124: Off the Engrain
Welcome back to the Digible Dudes podcast. We have another interesting episode this week, and our guest today is Michaela Derenne, Partner Success Manager at Engrain, a computer software in property touring and map visualization technology. We discuss how to support new tech partners to use their technology. Throughout the episode, we explore Michaela’s background, what Engrain is, supporting businesses, various business models, what’s outside of apartment living, ESG innovations, and more.
Starting the conversation, Michaela dives into her background where she started her career as a marketing manager for her dad, how she got into the real estate industry after school, how she joined Engrain as a partner success manager, and also what services Engrain provides its customers.
An ‘economic moat’ is the capability of a company to keep a competitive edge over its rivals to safeguard its long-term earnings. Michaela dives into what kind of defense mechanisms they hope to use against long-term business competitions for Engrain.
In the next phase of the conversation, Michaela shares what she likes about Engrain saying that it’s their mission to help businesses, to provide a better experience for their partners, and using client experiences to provide more value to them and be good at what they do. Wrapping up the conversation, Michaela dives into the industry’s heartaches from her point of view.
[08.02] Background – Michaela dives into her background, her position at Engrain, and the services Engrain provides its customers.
[12.59] Engrain – Michaela shares Engrains’ story, which was started as a marketing agency.
[18.17] Success – With 4.3 million units mapped with partnership programs and building out the ecosystem, Engrain is growing busy day by day. Michaela dives into what they are expecting for Engrain in the future and how they want to build a technology that is easy for customers to use.
[23.03] Scalability – Michaela shares how long it normally takes to deliver the unit map and sitemap to the partners.
[30.11] Moat for Engrain – Michaela talks about the defensive features they hope to use in terms of business competitors in the field.
[36.45] Helping businesses – According to Michaela, Engrain wants to add value to the multifamily industry at large and help their clients to have a better self-guided tour experience.
[43.37] Business model – Michaela dives into how they are operating their business model and revenue in Engrain.
[55.31] Descriptions - Michaela dives into providing data on their unit map platform.
[57.00] Outside of apartment living – Michaela shares what kind of map platforms they are going to start on other than apartment living.
[01.00.18] Heartache – Watching the industry shift away from floorplan search and changes with centralized leasing are the heartaches, according to Michaela.
[01.06.22] ESG Innovations – ESG investing focuses on investing that favors the best environmental, social, and governance outcomes or aspects.
Resources
www.linkedin.com/in/michaeladerenne