Digiday Live
By Digiday
Digiday LiveNov 11, 2016
New York Media’s Avi Zimak: Facebook's news feed change didn't hurt us
Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session.
VML's Lisa Purpura on the increasing scrutiny on agencies from clients
Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.
IPG Cadreon's Erica Schmidt on how media agencies are cutting ad tech vendors
In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors.
Marketplace Ignition’s Tod Harrick: Amazon's metrics are 'terrible'
Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.
News UK’s Mark Field: 'Our job is not to take over the agency's role'
A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation
Conde Nast's Jamie Jouning on adapting and expanding to an international marketplace
At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality.
Hearst UK's Duncan Chater on how publishers are diversifying their revenue
For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.
Moet Hennessy's Korinne Munson on embracing digital with conventional marketing tactics
At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.
Johnson and Johnson's Edlynne Laryea on partnerships with platforms
At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided.
McDonald's Dana Strokovsky on building a global social strategy
In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more.
Purch's Mike Hannon on making server-to-server connections work
This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.
Vox Media's Dave Pond on their big bold programmatic bet
In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising.
Business Insider’s Jana Meron on getting sales people to love programmatic
The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.
Turner’s David Levy: ‘We measure success holistically, not just on television’
Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit.
CBS Interactive Entertainment's Rob Gelick on the future of streaming
In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming.
The Guardian's Daniel Spears on why all publishers need to be involved in moving the media market to programmatic
At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation.
Highsnobiety's David Fischer on how modern publishers can also be agencies
At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency.
NYT's Francesca Donner on how Times Insider is rebuilding trust in media with Times Insider
At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported.
Le Monde’s Samuel Laurent: Facebook seems more concerned about fake news than Google
At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team also decided to collaborate on regulating fake news content with Facebook. Even as the collaboration has been helpful, Samuel Laurent, deputy editor of Les Décodeurs, vocied his concern at the Digiday Publishing Summit Europe in Berlin. “My main fear is that Facebook has a billion people. How can you regulate a billion people every day?”
Essence's Christian Juhl on how Essence became a $3 billion global media agency
Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina.
Accenture's Glen Hartman on a consultancy's space in the advertising world
Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina.
Bailey Lauerman’s Greg Andersen: Brands should pay more attention to Middle America
At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands.
Complex Network's Scott Cherkin on why media companies need to go all in if they pivot to video
Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment.
Axios' Roy Schwartz on the new trust era in journalism
Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering.
Atlantic Media's Michael Finnegan: VC-backed media often relies on gimmicks
Atlantic Media has a track record of a mixed revenue model with all its brands and publications. President of Atlantic Media Michael Finnegan joined us at the Digiday Publishing Summit held in Key Biscayne discussed the various models that Atlantic media uses to support itself, including display advertising that continues to be the linchpin of their business model. As the company widens its business model to accommodate a video strategy and international expansion, Finnegan dismissed the growth strategies of VC-funded media companies.
IBM’s Aviv Canaani: ‘Once you go in-house, you’ll never look back’
Having an in-house agency can make you rich. When IBM went in-house with their content marketing team, their senior content marketing lead Aviv Canaani said they saved over $1 million per year. At the Digiday Content Marketing Summit, held in Vail, Colorado, he has a clear answer when it comes to choosing between an ad agency or an in-house content marketing team. “Screw it, just go in-house. Once you create an in-house team, you’ll never look back."
Babbel's Julie Hansen on why content marketing isn't just for millennials
At the Digiday content marketing summit in Vail, Colorado, Babbel's CEO Julie Hansen discussed how content marketing can be formulaic if you know how to spot similarities and repeat successes.
Merriem Webster's Lisa Schneider on how the old brand achieved new relevance through data and social media
At the Digiday Content Marketing Summit held in Vail, Colorado, Merriam-Webster's chief digital officer Lisa Schneider talks about how the dictionary brand modernized its online approach to produce real-time online content and regain relevance.
Reebok’s Blair Hammond on how their newsroom came together for the “Nevertheless, she persisted” campaign
In January 2016, Reebok decided to put their editorial, PR and social media team together and call it "the newsroom." Since over one year of its formation, the newsroom ran many successful ad campaigns. At the Digiday Content Marketing Summit held in Vail, Colorado, the global head of editorial from Reebok’s Newsroom Blair Hammond revealed how the campaign was a big risk in real time marketing.
CMG’s Sally Mueller on content becoming commerce
Since the launch of their app, Clique Media Group, also known as CMG, is doubling down on collecting data to make its customers' experience personalized and intuitive. Here is CMG's chief brand officer Sally Mueller's session from the Digiday Retail Summit, held last month in Napa, California, where she spoke on how content becomes viable commerce.
Spring's Marshall Porter on the mobile commercial gap
In this sessions, Spring's president Marshall Porter talks lessons learnt from creating a multi-brand app for retail and customer purchase patterns.
Refinery 29's Amy Emmerich
“Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic” is locked Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic
Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.
How IBM’s algorithms can empower programmatic buying
IBM digital analyst Scott Zales and Neo@Ogilvy planning director Veronica Luik discuss how IBM’s algorithms can empower programmatic buying, why automation won’t take away jobs from the sector and instead provide focus to teams to work on strategy.
MediaSmith's David Smith: Clients can't take programmatic in-house
MediaSmith's David Smith did a live confession on programmatic marketing at the Digiday Programmatic Marketing Summit at Scotsdale, Arizona.
Lenovo’s Gary Milner: Beware of DSP overload
As the industry catches up to the evolution of technology and marketers adapt to programmatic, they have some things to keep in mind. Gary Milner, Lenovo’s director of global digital marketing, shared some insights on what marketers should consider, especially warning against using too many DSPs, at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona.
Defy Media CEO Matt Diamond on making platforms profitable
As video grows bigger in the publishing and platform landscape, many are trying to figure out a monetization strategy for platforms. At the Digiday Video Anywhere Summit, Digiday editor-in-chief Brian Morrissey talked to Defy Media's CEO Matt Diamond about how to make platforms profitable.
How Mindbodygreen and PopSugar are merging video and commerce
As video grows bigger in the publishing and platform landscape, many are trying to plus commerce into video to eke out revenue. At the Digiday Video Anywhere Summit, senior reporter Sahil Patel talked to president of PopSugar, David Grant and founder and CEO of Mindbodygreen, Jason Wachob to discuss commerce strategies through video.
Jaymee Mesler on how The Player's Tribune is ramping up distinguished video content
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday editor-in-chief spoke to Jaymee Mesler from The Player's Tribune on how the company set foot in a distinguished sport content space, and how they are ramping up on the video content.
Discovery's Michael Bishara on taking television over-the-top and on all screens
At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday senior reporter spoke to Discovery's Michael Bishara on taking television over the top and to all screens.
L’Oreal Paris UK’s Adrien Koskas on the role of influencers in brand amplification
L’Oréal Paris has heavily relied on celebrities in its marketing strategy. But recently, it’s added influencers to the mix to connect with consumers in the digital world and reinforce the message of the brand through diversity, a cause with which many brands are now aligning themselves. At the Digiday Brand Summit in Berlin, Adrien Koskas, L’Oréal Paris UK’s general manager, talked about the role influencers play in brand amplification and how L’Oréal works with them to reach out to women across age groups, regions and races to reinforce its brand message, “Because you’re worth it.”
CMO Bastien Schupp on Renault's strategy to be more relevant as a brand
At the Digiday Brands Summit held in Berlin, Germany, Renault's CMO Bastien Schupp talks about the strategy Renault's using to keep the brand relevant
Sodastream's Itai Bichler on being an activist brand in 2017
At the Digiday Brands Summit held in Berlin, Germany, Sodastream's head of digital marketing Itai Bichler talked about the being an activist brand in 2017.
The Telegraph's Paul de la Nougerede: There is a real lack of data standards within the industry
In an industry that lacks transparency, getting hold of the right data to inform ad strategies and partnerships can be a challenge. In this episode from our programmatic summit held in Wicklow, Ireland, The Telegraph’s programmatic director Paul de la Nougerede talks about how the company is trying to build its programmatic ad operations while addressing this challenge.
Business Insider UK's Julian Childs: It's a challenge to attract the right skill into the industry
Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth. Julian Childs, Managing Director UK and Europe at Business Insider, joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss the talent crunch in the industry.
MailOnline’s Lauren Dick: ‘Facebook has a massive opportunity in header bidding’
The MailOnline, the digital side of The Daily Mail, has used Facebook’s header-bidding product for the past six months. While it is happy with the results so far, Lauren Dick, head of emerging platforms at MailOnline, says Facebook could extend the product across all platforms. Dick joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss MailOnline’s experience so far with header bidding on Facebook and the challenges in its expansion in vertical video.
Matthew Fitzgerald of HelloFresh: Experience in direct relationship with customers is our advantage over Amazon
At the Digiday Brand Summit in Charleston, South Carolina, Matthew Fitzgerald, vice president of marketing at HelloFresh, talks about how to keep a startup mentality and how HelloFresh competes in the market.
Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms
At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.
Morton Salt's Denise Lauer: Don't let others' perception of your brand dictate your vision for your brand
At the Digiday Brand Summit in Charleston, South Carolina, Morton Salt's director of communications & corporate brand strategy Denise Lauer talked about the company's efforts to make the brand relevant again.
Tumi’s Charlie Cole : Luxury retail is not in Amazon’s DNA
Brands are quickly recognizing Amazon as a threat, and the luxury business is no different. Charlie Cole, the chief digital officer of Tumi, believes in taking every step with caution when it comes to Amazon. At the Digiday Brand Summit in Charleston, South Carolina, he talked with Digiday brands reporter Yuyu Chen about the future of modern branding and Amazon's threat to marketers.