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Digiday Live

Digiday Live

By Digiday

This podcast features the best sessions from Digiday summits. Hear leading executives from publishers and brands discuss the modernization of media and marketing.
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L’Oreal Paris UK’s Adrien Koskas on the role of influencers in brand amplification

Digiday LiveMay 22, 2017

00:00
19:56
New York Media’s Avi Zimak: Facebook's news feed change didn't hurt us

New York Media’s Avi Zimak: Facebook's news feed change didn't hurt us

Many publishers have struggled since Facebook's news feed change, but a loyal audience and brand recognition have helped New York Media weather the shift. Only 10 percent of the publisher's traffic came from Facebook in the first place, according to Avi Zimak, CRO and publisher at New York Media, who spoke last week at the Digiday Publishing Summit in Vail, Colorado. Zimak discusses Facebook's role in New York Media's content distribution, the company's revenue streams, Apple News' potential and more in this session.

Mar 26, 201820:49
VML's Lisa Purpura on the increasing scrutiny on agencies from clients

VML's Lisa Purpura on the increasing scrutiny on agencies from clients

Data, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.

Mar 23, 201818:52
IPG Cadreon's Erica Schmidt on how media agencies are cutting ad tech vendors

IPG Cadreon's Erica Schmidt on how media agencies are cutting ad tech vendors

In this session from the Digiday Media Buying Summit, Erica Schmidt, global CEO at Cadreon, IPG’s ad tech unit, talks about how media agencies are cutting ad tech vendors.

Mar 22, 201822:03
Marketplace Ignition’s Tod Harrick: Amazon's metrics are 'terrible'

Marketplace Ignition’s Tod Harrick: Amazon's metrics are 'terrible'

Amazon is poised to become a major force in the media business, thanks in large part to its deep trove of customer buying data. But for now, Amazon's actually weak in metrics, according to Tod Harrick, vp of product at Marketplace Ignition, who spoke at the Digiday Media Buying Summit earlier this month.

Mar 19, 201835:08
News UK’s Mark Field: 'Our job is not to take over the agency's role'

News UK’s Mark Field: 'Our job is not to take over the agency's role'

A little over a year ago, News UK’s branded content arm, Bridge Studio, overhauled its operations and adopted an agency approach to working with brands. But it hasn't eliminated agencies from the picture. Mark Field, director of Bridge Studio, joined us at the Digiday Publishing Summit Europe in February. He discussed why the oublisher has adopted an agency approach, why publishers aren't aiming to take over from agencies, how brand content is different from advertising, and Bridge Studio's campaign for the Movember Foundation

Mar 12, 201825:42
Conde Nast's Jamie Jouning on adapting and expanding to an international marketplace

Conde Nast's Jamie Jouning on adapting and expanding to an international marketplace

At the Digiday Publishing Summit Europe, Conde Nast International CRO Jamie Jouning talks about how the brand has adapted to an international marketplace when the foundation of the publisher is in local market mentality.

Mar 09, 201832:27
Hearst UK's Duncan Chater on how publishers are diversifying their revenue

Hearst UK's Duncan Chater on how publishers are diversifying their revenue

For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.

Mar 05, 201819:40
Moet Hennessy's Korinne Munson on embracing digital with conventional marketing tactics

Moet Hennessy's Korinne Munson on embracing digital with conventional marketing tactics

At the Digiday Marketing Summit, Korrine Munson talked about how embracing digital with conventional marketing tactics.

Dec 15, 201719:13
Johnson and Johnson's Edlynne Laryea on partnerships with platforms

Johnson and Johnson's Edlynne Laryea on partnerships with platforms

At the Digiday Marketing Summit, Edlynne Laryea talked about how partnerships with platforms don't have to be one sided.

Dec 13, 201724:03
McDonald's Dana Strokovsky on building a global social strategy

McDonald's Dana Strokovsky on building a global social strategy

In the last year, McDonald's has aggressively pushed for a global digital identity and presence. A little over five months ago, Dana Strokovsky came on board as its global social media director, and as she worked across markets around the world, she realized a primary task for her was to make teams work and care beyond their silos. She discussed how different markets underneath the same brand can move differently, managing time between teams in different markets, social media strategies and more.

Dec 11, 201726:35
Purch's Mike Hannon on making server-to-server connections work

Purch's Mike Hannon on making server-to-server connections work

This episode is a session from the Digiday Programmatic Media Summit. Michael Hannon, VP of Yield and Revenue optimization at Purch, talks about how to make server-to-server work.

Dec 08, 201717:13
Vox Media's Dave Pond on their big bold programmatic bet

Vox Media's Dave Pond on their big bold programmatic bet

In this episode, Vox Media's Director of Programmatic Operations Dave Pond talks about the big bets they're making on the future of programmatic advertising.

Dec 06, 201723:27
Business Insider’s Jana Meron on getting sales people to love programmatic

Business Insider’s Jana Meron on getting sales people to love programmatic

The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.

Dec 04, 201724:49
Turner’s David Levy: ‘We measure success holistically, not just on television’

Turner’s David Levy: ‘We measure success holistically, not just on television’

Turner president David Levy discussed the company's holistic approach to its properties and more at the Digiday Video Anywhere Summit.

Nov 20, 201731:00
CBS Interactive Entertainment's Rob Gelick on the future of streaming

CBS Interactive Entertainment's Rob Gelick on the future of streaming

In this episode, a session from the Digiday Video Anywhere Summit that we recently held in Laguna Beach, California. Digiday senior report Sahil Patel talks to Rob Gelick from CBS Interactive Entertainment about how CBS is adapting to the future of streaming.

Nov 15, 201724:49
The Guardian's Daniel Spears on why all publishers need to be involved in moving the media market to programmatic

The Guardian's Daniel Spears on why all publishers need to be involved in moving the media market to programmatic

At the Digiday Publishing Summit Europe in Berlin, Germany, The Guardian's Daniel Spears talked about why all publishers need to be involved in the programmatic transformation.

Nov 13, 201726:30
Highsnobiety's David Fischer on how modern publishers can also be agencies

Highsnobiety's David Fischer on how modern publishers can also be agencies

At the Digiday Publishing Suummit Europe held in Berlin, Germany Digiday editor-in-chief Brian Morrissey speaks to Highsnobiety founder David Fischer on how the modern publisher also acts as an agency.

Nov 10, 201722:23
NYT's Francesca Donner on how Times Insider is rebuilding trust in media with Times Insider

NYT's Francesca Donner on how Times Insider is rebuilding trust in media with Times Insider

At the Digiday Publishing Summit Europe held in Berlin, Germany, New York Times' Francesca Donner talks to Digiday UK editor Jess Davies about how the Times is building back trust in the media through Times Insider, a product that takes readers behind the scenes on how stories were reported.

Nov 08, 201721:41
Le Monde’s Samuel Laurent: Facebook seems more concerned about fake news than Google

Le Monde’s Samuel Laurent: Facebook seems more concerned about fake news than Google

At the French publication Le Monde, a team of 12 people called Les Décodeurs tackles the problem of fake news by fact-checking, hoax-busting, investigations and data journalism. Alongside, of the many initiatives they took in this direction, the team also decided to collaborate on regulating fake news content with Facebook. Even as the collaboration has been helpful, Samuel Laurent, deputy editor of Les Décodeurs, vocied his concern at the Digiday Publishing Summit Europe in Berlin. “My main fear is that Facebook has a billion people. How can you regulate a billion people every day?”

Nov 06, 201719:36
Essence's Christian Juhl on how Essence became a $3 billion global media agency

Essence's Christian Juhl on how Essence became a $3 billion global media agency

Digiday co-executive editor speaks to Essence CEO Christian Juhl on how the global media agency went on to be valued at $3 billion dollar while remaining true to its brand. The session was held at the Digiday Agency Summit in Charleston, South Carolina.

Nov 03, 201722:04
Accenture's Glen Hartman on a consultancy's space in the advertising world

Accenture's Glen Hartman on a consultancy's space in the advertising world

Accenture's Glen Hartman talks to Digiday Reporter Yuyu Chen about what's it like when agencies move into consultancies at the Digiday Agency Summit held in Charleston, South Carolina.

Nov 01, 201725:16
Bailey Lauerman’s Greg Andersen: Brands should pay more attention to Middle America

Bailey Lauerman’s Greg Andersen: Brands should pay more attention to Middle America

At the Digiday Agency Summit in Charleston, South Carolina, Bailey Lauerman CEO Greg Andersen discussed why Middle America deserves more attention from brands.

Oct 30, 201726:23
Complex Network's Scott Cherkin on why media companies need to go all in if they pivot to video

Complex Network's Scott Cherkin on why media companies need to go all in if they pivot to video

Complex Network's evp of product and business development Scott Cherkin took the stage during the Digiday Publishing Summit held in Key Biscayne, Florida to talk to Digiday senior reporter Sahil Patel about why media companies can't just dip their toe in the water when it comes to video and how it requires a company-wide investment.

Oct 06, 201729:27
Axios' Roy Schwartz on the new trust era in journalism

Axios' Roy Schwartz on the new trust era in journalism

Founder and President of Axios Roy Schwartz took the stage at the Digiday Publishing Summit to talk with Digiday editor-in-chief Brian Morrissey about why Axios is more than Politico 2.0, the new trust era in journalism, and delaying the launch of Axios' pricey subscription offering.

Oct 04, 201716:37
Atlantic Media's Michael Finnegan: VC-backed media often relies on gimmicks

Atlantic Media's Michael Finnegan: VC-backed media often relies on gimmicks

Atlantic Media has a track record of a mixed revenue model with all its brands and publications. President of Atlantic Media Michael Finnegan joined us at the Digiday Publishing Summit held in Key Biscayne discussed the various models that Atlantic media uses to support itself, including display advertising that continues to be the linchpin of their business model. As the company widens its business model to accommodate a video strategy and international expansion, Finnegan dismissed the growth strategies of VC-funded media companies.

Oct 02, 201724:49
IBM’s Aviv Canaani: ‘Once you go in-house, you’ll never look back’

IBM’s Aviv Canaani: ‘Once you go in-house, you’ll never look back’

Having an in-house agency can make you rich. When IBM went in-house with their content marketing team, their senior content marketing lead Aviv Canaani said they saved over $1 million per year. At the Digiday Content Marketing Summit, held in Vail, Colorado, he has a clear answer when it comes to choosing between an ad agency or an in-house content marketing team. “Screw it, just go in-house. Once you create an in-house team, you’ll never look back."

Aug 28, 201712:17
Babbel's Julie Hansen on why content marketing isn't just for millennials

Babbel's Julie Hansen on why content marketing isn't just for millennials

At the Digiday content marketing summit in Vail, Colorado, Babbel's CEO Julie Hansen discussed how content marketing can be formulaic if you know how to spot similarities and repeat successes.

Aug 25, 201713:02
Merriem Webster's Lisa Schneider on how the old brand achieved new relevance through data and social media

Merriem Webster's Lisa Schneider on how the old brand achieved new relevance through data and social media

At the Digiday Content Marketing Summit held in Vail, Colorado, Merriam-Webster's chief digital officer Lisa Schneider talks about how the dictionary brand modernized its online approach to produce real-time online content and regain relevance.

Aug 23, 201717:56
Reebok’s Blair Hammond on how their newsroom came together for the “Nevertheless, she persisted” campaign

Reebok’s Blair Hammond on how their newsroom came together for the “Nevertheless, she persisted” campaign

In January 2016, Reebok decided to put their editorial, PR and social media team together and call it "the newsroom." Since over one year of its formation, the newsroom ran many successful ad campaigns. At the Digiday Content Marketing Summit held in Vail, Colorado, the global head of editorial from Reebok’s Newsroom Blair Hammond revealed how the campaign was a big risk in real time marketing.

Aug 21, 201715:21
CMG’s Sally Mueller on content becoming commerce

CMG’s Sally Mueller on content becoming commerce

Since the launch of their app, Clique Media Group, also known as CMG, is doubling down on collecting data to make its customers' experience personalized and intuitive. Here is CMG's chief brand officer Sally Mueller's session from the Digiday Retail Summit, held last month in Napa, California, where she spoke on how content becomes viable commerce.

Aug 14, 201713:34
Spring's Marshall Porter on the mobile commercial gap

Spring's Marshall Porter on the mobile commercial gap

In this sessions, Spring's president Marshall Porter talks lessons learnt from creating a multi-brand app for retail and customer purchase patterns.

Aug 09, 201718:18
Refinery 29's Amy Emmerich

Refinery 29's Amy Emmerich

Jun 21, 201720:23
“Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic” is locked Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic

“Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic” is locked Dell’s Ana Villegas: ‘Your investment is first going to go up before it goes down’ with programmatic

Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.

Jun 19, 201717:45
How IBM’s algorithms can empower programmatic buying

How IBM’s algorithms can empower programmatic buying

IBM digital analyst Scott Zales and Neo@Ogilvy planning director Veronica Luik discuss how IBM’s algorithms can empower programmatic buying, why automation won’t take away jobs from the sector and instead provide focus to teams to work on strategy.

Jun 16, 201718:08
MediaSmith's David Smith: Clients can't take programmatic in-house

MediaSmith's David Smith: Clients can't take programmatic in-house

MediaSmith's David Smith did a live confession on programmatic marketing at the Digiday Programmatic Marketing Summit at Scotsdale, Arizona.

Jun 14, 201714:30
Lenovo’s Gary Milner: Beware of DSP overload

Lenovo’s Gary Milner: Beware of DSP overload

As the industry catches up to the evolution of technology and marketers adapt to programmatic, they have some things to keep in mind. Gary Milner, Lenovo’s director of global digital marketing, shared some insights on what marketers should consider, especially warning against using too many DSPs, at the Digiday Programmatic Marketing Summit in Scottsdale, Arizona.

Jun 12, 201717:40
Defy Media CEO Matt Diamond on making platforms profitable

Defy Media CEO Matt Diamond on making platforms profitable

As video grows bigger in the publishing and platform landscape, many are trying to figure out a monetization strategy for platforms. At the Digiday Video Anywhere Summit, Digiday editor-in-chief Brian Morrissey talked to Defy Media's CEO Matt Diamond about how to make platforms profitable.

Jun 01, 201718:33
How Mindbodygreen and PopSugar are merging video and commerce

How Mindbodygreen and PopSugar are merging video and commerce

As video grows bigger in the publishing and platform landscape, many are trying to plus commerce into video to eke out revenue. At the Digiday Video Anywhere Summit, senior reporter Sahil Patel talked to president of PopSugar, David Grant and founder and CEO of Mindbodygreen, Jason Wachob to discuss commerce strategies through video.

May 30, 201714:55
Jaymee Mesler on how The Player's Tribune is ramping up distinguished video content

Jaymee Mesler on how The Player's Tribune is ramping up distinguished video content

At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday editor-in-chief spoke to Jaymee Mesler from The Player's Tribune on how the company set foot in a distinguished sport content space, and how they are ramping up on the video content.

May 26, 201712:25
Discovery's Michael Bishara on taking television over-the-top and on all screens

Discovery's Michael Bishara on taking television over-the-top and on all screens

At the recent Digiday Video Anywhere Summit held in New Orleans, Louisiana, Digiday senior reporter spoke to Discovery's Michael Bishara on taking television over the top and to all screens.

May 24, 201714:03
L’Oreal Paris UK’s Adrien Koskas on the role of influencers in brand amplification

L’Oreal Paris UK’s Adrien Koskas on the role of influencers in brand amplification

L’Oréal Paris has heavily relied on celebrities in its marketing strategy. But recently, it’s added influencers to the mix to connect with consumers in the digital world and reinforce the message of the brand through diversity, a cause with which many brands are now aligning themselves. At the Digiday Brand Summit in Berlin, Adrien Koskas, L’Oréal Paris UK’s general manager, talked about the role influencers play in brand amplification and how L’Oréal works with them to reach out to women across age groups, regions and races to reinforce its brand message, “Because you’re worth it.”

May 22, 201719:56
CMO Bastien Schupp on Renault's strategy to be more relevant as a brand

CMO Bastien Schupp on Renault's strategy to be more relevant as a brand

At the Digiday Brands Summit held in Berlin, Germany, Renault's CMO Bastien Schupp talks about the strategy Renault's using to keep the brand relevant

May 19, 201724:37
Sodastream's Itai Bichler on being an activist brand in 2017

Sodastream's Itai Bichler on being an activist brand in 2017

At the Digiday Brands Summit held in Berlin, Germany, Sodastream's head of digital marketing Itai Bichler talked about the being an activist brand in 2017.

May 17, 201718:37
The Telegraph's Paul de la Nougerede: There is a real lack of data standards within the industry

The Telegraph's Paul de la Nougerede: There is a real lack of data standards within the industry

In an industry that lacks transparency, getting hold of the right data to inform ad strategies and partnerships can be a challenge. In this episode from our programmatic summit held in Wicklow, Ireland, The Telegraph’s programmatic director Paul de la Nougerede talks about how the company is trying to build its programmatic ad operations while addressing this challenge.

May 15, 201718:50
Business Insider UK's Julian Childs: It's a challenge to attract the right skill into the industry

Business Insider UK's Julian Childs: It's a challenge to attract the right skill into the industry

Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth. Julian Childs, Managing Director UK and Europe at Business Insider, joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss the talent crunch in the industry.

May 11, 201715:01
MailOnline’s Lauren Dick: ‘Facebook has a massive opportunity in header bidding’

MailOnline’s Lauren Dick: ‘Facebook has a massive opportunity in header bidding’

The MailOnline, the digital side of The Daily Mail, has used Facebook’s header-bidding product for the past six months. While it is happy with the results so far, Lauren Dick, head of emerging platforms at MailOnline, says Facebook could extend the product across all platforms. Dick joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss MailOnline’s experience so far with header bidding on Facebook and the challenges in its expansion in vertical video.

May 09, 201720:47
Matthew Fitzgerald of HelloFresh: Experience in direct relationship with customers is our advantage over Amazon

Matthew Fitzgerald of HelloFresh: Experience in direct relationship with customers is our advantage over Amazon

At the Digiday Brand Summit in Charleston, South Carolina, Matthew Fitzgerald, vice president of marketing at HelloFresh, talks about how to keep a startup mentality and how HelloFresh competes in the market.

May 05, 201716:48
Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms

Tough Mudder's Jesse Bull on building brand loyalty and working with emerging platforms

At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.

May 03, 201716:42
Morton Salt's Denise Lauer: Don't let others' perception of your brand dictate your vision for your brand

Morton Salt's Denise Lauer: Don't let others' perception of your brand dictate your vision for your brand

At the Digiday Brand Summit in Charleston, South Carolina, Morton Salt's director of communications & corporate brand strategy Denise Lauer talked about the company's efforts to make the brand relevant again.

May 01, 201712:17
Tumi’s Charlie Cole : Luxury retail is not in Amazon’s DNA

Tumi’s Charlie Cole : Luxury retail is not in Amazon’s DNA

Brands are quickly recognizing Amazon as a threat, and the luxury business is no different. Charlie Cole, the chief digital officer of Tumi, believes in taking every step with caution when it comes to Amazon. At the Digiday Brand Summit in Charleston, South Carolina, he talked with Digiday brands reporter Yuyu Chen about the future of modern branding and Amazon's threat to marketers.

Apr 28, 201721:05