Digital Alchemy by ABEM

Digital Alchemy by ABEM

By L. Jean Palmer-Moloney
An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives.
Learn more about ABEM's Podcast Package: abemdigitalcreations.com/podcasts/
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Lessons From The Trapeze

Digital Alchemy by ABEM

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"Why should I buy from you?" Define Your Value Proposition!
“Why should I buy from you?” The way you answer this question can make or break a sale. Your value proposition is the answer you need. It describes how your product or service solves/improves problems. It clearly states what benefits your customers can expect, and why customers should buy from you over your competitors.
12:24
June 27, 2020
Small Business Survival During COVID-19
There are a number of "Disaster Relief" options for business owners who have suffered financially because of the multi-layered impact of the Coronavirus pandemic. In this episode, I review some of the challenges for digital business owners trying to sort through support opportunities offered through two federal programs offered by the Small Business Administration.
12:20
June 20, 2020
Stop competing on price. Make an offer that can't be refused
There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not limited to the product/service, you separate yourself from the pack. In this episode, I'll use the example of how to turn the sale of a peanut butter sandwich into an incredible offer!
08:03
June 13, 2020
Take a Stand -- Create Your Business Manifesto
A well-crafted manifesto expresses the fundamental essence of a company. Your business manifesto captures what separates you and your business from others. What does your company stand for? What are your business  When you can simply and clearly state this, you will crystallize the connection between your business and your ideal client.  Declaring why your organization exists, its purpose, and why people should care about your brand is powerful and important work for the small business entrepreneur.
09:08
June 6, 2020
Importance of Trust In Uncertain Times
As we redefine our businesses in a COVID-19 world, the relationships we nurture with employees and clients will build trust and will help us endure the health and financial circumstances we face. Trust is an anchor in healthy relationships. Trust means having faith and confidence that someone (or some entity) is reliable, trustworthy, and able to be there for you. It's having confidence in the honesty or integrity of a person or thing. 
13:50
April 11, 2020
Let your WHY shine through your story!
Enjoy this conversation between ABEM Digital Creations CEO Jean Palmer-Moloney, RiXtrema (https://rixtrema.com/) CEO Yon Perullo, and writer Colin Ward. Jean shares her observations on digital marketing (generally), her fun with sales funnels (specifically), and some of her "how I got to now" background. Learn more about Jean's nonprofit here: https://starduststartupfactory.org/
1:07:08
March 21, 2020
How to get the attention and engagement of your audience
Internet-based "work alone together" options make COVID-19 social distancing doable for many businesses. If you're used to working in-person with coworkers and/or customers, moving to a virtual format means that you cannot rely on eye contact or body language signals to make sure people are listening. But whether in-person or virtually, we cannot be certain that someone is paying attention just because they are present in a room. However, when the content presented is relevant to those receiving it, chances are you'll have the attention and engagement of your audience.
12:09
March 14, 2020
Three KEY Strategies For Making Sales
This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result. Today's lesson: Until you identify your ideal client, you can't build effective copy, create impactful design, or design the perfect offer stack! Once you know your ideal client, you need to know her/his temperature. Marketing to the perfect cold target market requires a different strategy than marketing to the perfect hot audience!
12:22
January 11, 2020
Grow Your List With A Powerful Lead Magnet
This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result. Today's lesson: How many times are you asked to provide your email address in exchange for "free" digital, downloadable content, such as a free PDF checklist, report, eBook, white paper, video, etc.? When the "free" item attracts the perfect potential customer, it acts like a magnet... hence the term lead magnet. What incentive do you offer to potential buyers in exchange for their email address or other contact information? Getting this right is critical for growing your business!
11:40
January 4, 2020
Every Failed Business Venture Comes With An Opportunity: Remembering Bud Henriksen
I treasure the times when I have deep conversations with friends. Join me as I talk with guest Sheila Henriksen Reilly about the entrepreneurial insights of her late husband and my friend Bud Henriksen. Bud was a serial entrepreneur before the term was coined. My main takeaway: every failed business venture comes with an opportunity!  (To learn more about Bud's business, check out Henriksen amps! https://www.henriksenamplifiers.com/)
19:53
November 9, 2019
Tuning out or tuning in - What could you be missing?
White noise is the 'sh' backdrop of ambient sound, creating an indistinct seamless commotion.  We can train ourselves to tune out (ignore) a majority of the white noise in our surroundings.  We can learn to live with and even learn to ignore the sound of traffic or the sound of a waterfall. We stop hearing the sounds of electric appliances humming in our homes. As long as the noise isn't disruptive, we frequently stop listening to it.  Being able to tune into or tune out the sounds around you can be both helpful and harmful aspects for the small business entrepreneur.  What are you missing because you're blocking input? What might you be achieving because white noise allows you to focus?
11:03
November 2, 2019
Fact: REALLY Fixing a Business Problem Could Take Time & Money
Sometimes it feels like stating the obvious, right? If the roof leaks, just fix it! Finding the place where a roof is leaking isn't always easy. It can take time and money to find that one spot where water's getting in... Until the leak is fixed, you'll need to watch for drips and position buckets to catch the water. Metaphorically speaking, when your business has the equivalent of a leak in the roof, you will be positioning buckets and the business may suffer irreparable structural damage!
12:11
October 26, 2019
Know Your Niche; Find Your Blue Ocean
 In the natural world and the world of marketing, ecosystem management is a long game approach that is highly effective. Beware of quick-engineered solutions that have unforeseen consequences or do not solve a problem!  Your ecosystem is where you develop your offer.  Ideally, your blue ocean is the place where you're not competing on price.  "Know your niche!" "Find your Blue Ocean!"
11:00
October 19, 2019
Death by Chocolate?!
Even when you see something and have evidence to back up your conclusions, you may be wrong about a situation.
11:17
October 12, 2019
Assumptions
We can be and frequently are so wrong when there’s a failure to communicate. Effective communication, whether it's among members of your marketing team or between your team and a client, is critical to successful work!
12:15
October 5, 2019
To Find Shooting Stars, Look Up At The Sky
When you set a goal or intention, like seeing a shooting star, there are some common sense strategies that increase the likelihood of success/fulfillment. In the case of the seeing a shooting star, your chances are better at night that at midday. They're better if you're looking up into the heavens rather than down at the ground. Be aware that where you look matters!
11:34
September 20, 2019
The Moment Before Decision
"Have you heard?" As you prepare to answer a question like this, notice the gap between the moment you hear the question and how you respond. Is this going to be some good or bad news? Should you prepare to jump for joy or to fall into despair? You are not victim to your emotions but are attuned to them and able to change them when you practice mindfulness. Mindful awareness of emotions is tied to how we manage stress and anxiety. This skill is critical for business owners and effective team management.
11:19
September 13, 2019
Frozen in Fear by Flawed Future-Forecasting
What scares you? What causes you to be afraid? Fear is rooted in forecasting what you believe will happen based on emotion-filled past experiences that are most often remembered incorrectly. As an entrepreneur, I've learned to confront my fears, to "face the mad dog" when working with clients, working on challenging projects, and working with my business team. The only thing we have to fear is fear itself... It's all about interpretation and perception.
13:04
September 6, 2019
Wanted: Self-Directed Team Members!
Not dictating or micro-managing a group requires self-directed group members who are ready and willing to explore what we know; what we need to know; and how will we find out what we need to know. This holds true for a marketing team, too! Independent workers on a marketing team must be committed to contributing to pieces of project puzzles. This takes a special type of person; someone who is mentally agile, willing to take risks, and comfortable with ambiguity.
12:40
August 24, 2019
Re-purpose, Reuse, Recycle!
How do I find exactly what I need? Every solution we're looking for doesn't require new creation. Frequently, "green feedback loop"—re-purpose, reuse, recycle—innovation can work!
10:56
August 17, 2019
Decisions, Decisions—Strawberries or Worms?
It is an honor to share the Business Strategy genius of Angus Moloney, the founder ABEM Digital Creations. Recorded in May of 2015, Angus's message gets to the heart and soul of the essentials of marketing —know yourself, know your hook/offer, and know your customers. "It'll do no good to use a strawberry when you should use a worm" is one of the many witty and spot-on insights he shares.
09:07
August 10, 2019
Impermanence, Perception, and Resilience
Living in a place where hurricanes are common, it's clear that where you are determines the impact a storm will have. Whether you produce physical or digital products, neither is guaranteed permanence in this world or in "the cloud." To what degree are you prepared and able to protect your physical and/or digital products? Is your business resilient?
15:58
August 3, 2019
Can We Have It All? Team Building in a Freelance World
It takes a special type of conversation, communication, and trust to build effective teams. I am fortunate to have a dedicated team of professionals working with me as part of ABEM Digital Creations. We function rather like Voltron superheroes, each adding a superpower to contribute to the successful creation and execution of a client's customized sales and marketing campaign. Listen to learn of the ways our collaborations are fantastic as well as the ways that they need to be honed.
11:24
July 20, 2019
The Blessing and The Curse of So Many Program Management Platforms
I admit it; I'm a program management tool hoarder. I have spent hundreds of dollars on subscriptions that are redundant and that don't really apply to what I need now but might apply to a future scenario. How crazy is that? I want to challenge the FOMO (fear of missing out) urgency, which I can let guide my decisions. Maybe it's time to do some smart re-assessing, make a commitment to 2-3 key tools, learn them well, and put them into practice.
13:09
July 13, 2019
Watching For Signs of MAD-ness
M.A.D. during the Cold War days was a term used to describe "mutually assured destruction." MAD was a philosophy of nuclear deterrence: if the other side knew that initiating a nuclear strike would also lead to their own destruction, they would be irrational to press the button and start nuclear war. Let's consider MAD from a business perspective and consider how this does or doesn't fit with respect to business teams and clients!
11:40
July 6, 2019
Lessons From The Trapeze
The view and the exhilaration can be a rush, but before you step off the platform, make sure that your safety net is strong enough to catch you should you fall.
12:41
June 29, 2019
Making Mistakes
 Make sure you have the right ideal client avatar, or the hook/story/offer you create won't get results. 
13:18
June 22, 2019
Do You Know What You Don't Know?
You are confident that you know what you know. You have experience and expertise. And you honestly assess what you know that you don’t know; for instance, those areas outside of your skill set.  But what about the things you don’t know that you don’t know? Accepting that you don't know everything may be something you resist. Let's chat about it!
11:48
June 15, 2019
The Small Things
 The small things we take for granted help us succeed in business. Stop to take stock of how much you have!
10:09
June 8, 2019
Constructive or Destructive?
How's your self talk? Stop and listen to yourself. Are you constantly making excuses and begging forgiveness? Or are you accepting responsibility and talking to yourself in a confident and self-assured way? Your internal self-talk makes a difference!
10:40
June 1, 2019
Direct Marketing Insight
Digital marketers need to make time for some direct 1:1 work with people. The insight gained from actually being with someone when pitching an idea, service, or product can be an invaluable gift.
10:17
May 25, 2019
Are You Being Productive?
 Are you productive in your business practices? If so, what does that mean? If you aren't being productive, what are you being? Listen as I sit down with my business partner, Camille, to discuss.
16:03
May 18, 2019
What's The Plan?
Do you have a business plan? Plans are generated with expectations built on memories of the past (what worked or didn't work) and (often faulty) forecasts of the future. Good business plans and execution require resilience and flexibility.
19:23
May 11, 2019
Where Are The Instructions?
Your business is a unique creation. Though you started with a business plan, your business is dynamic and changing, and there is predetermined "How To Do It" set of instructions that works for resolving all challenges you may face.
09:41
May 4, 2019