Digital Breakthroughs
By Matt Erickson
Host and CEO Bernard May features a new guest every week to discuss, unpack, and examine everything on the digital marketing horizon.
From SEO and social media to content marketing and conversion optimization - nothing is off limits.
Digital Breakthroughs May 31, 2022
Digital Breakthroughs Podcast #16 | Biggest Facebook Ad Mistakes of 2022 | Part 2
Welcome to episode 16 of the Digital Breakthroughs Podcast - powered by National Positions - we are bringing back our Social Media rockstar Phoenix Ha!
As a speaker at both AdWorld and Affiliate World as well as heading up everything under the social media umbrella and co-hosting part 2 of Biggest Facebook ad Mistakes of 2022 - and how to avoid them.
If you want to check out part 1 of this podcast you can check it out with this link: https://youtu.be/qvQKLpT8DoM
For more information about our podcast or National Positions - be sure to subscribe to our channel and visit us at www.NationalPositions.com If you have a subject you would like to see covered on the podcast - email: Marketing@NationalPositions.com and if we like your idea we will be sure to give you a shout out!
Stay tuned for more!
Digital Breakthroughs Podcast #15 | Biggest Facebook Ad Mistakes of 2022 | Part 1
In episode 15 of the Digital Breakthroughs Podcast - powered by National Positions - we welcome our own Social Media rockstar Phoenix Ha!
As a speaker at both AdWorld and Affiliate World we couldn't think of a better mind to discuss the Biggest Facebook ad Mistakes of 2022 - and how to avoid them.
We are making this a 2-part podcast so stay tuned to part 2, which is coming soon.
For more information about our podcast or National Positions - be sure to subscribe to our channel and visit us at www.NationalPositions.com If you have a subject you would like to see covered on the podcast - email: Marketing@NationalPositions.com and if we like your idea we will be sure to give you a shout out!
Stay tuned for more!
Digital Breakthroughs Podcast #14 | Amazon Product Listings Basics To Never Overlook | (Part 2)
Welcome to episode 14 of the Digital Breakthroughs Podcast powered by National Positions!
Today, host Matt Erickson and guest Amazon expert Dave Cassarino dive into the Amazon Product Listing Basics You Do Not Want To Overlook. This podcast is part two of two where we dive even further into subjects like Amazon FBA.
But if you will hear about Amazon product images, product titles, descriptions, bullets, and much more - you can check out all of this in Part 1 by clicking here: https://www.youtube.com/watch?v=mdghUU3a_Bk
Like, subscribe, and share! You can learn more about our agency at www.NationalPositions.com
Digital Breakthroughs Podcast #13 | Amazon Product Listings Basics To Never Overlook (Part 1)
The Digital Breakthroughs Podcast powered by National Positions is back!
Today, host Matt Erickson and guest Amazon expert Dave Cassarino dive into the Amazon Product Listing Basics You Do Not Want To Overlook.
This podcast is part one of two; in part two, we dive even further into subjects like Amazon FBA.
But today you will hear about Amazon product images, product titles, descriptions, bullets, and much more.
Like, subscribe, and share! You can learn more about our agency at www.NationalPositions.com
Apple IOS 14 Update vs Facebook Advertising (Part 1)
Today guest host Matt Erickson is joined by the social media team at Nationa Positions to discuss the impact of Apple's IOS 14 update on the social media advertising landscape. Strap in for this first of three episodes dedicated to what is shaping up to be a rocky 2021!
Digital Breakthroughs Episode #11 - Entering 2021 With GRACE
Guest host Matt Erickson sits down with CEO Bernard May to discuss GRACE - a new strategic marketing framework that every brand can (and should) use in 2021!
www.NationalPositions.com
Digital Breakthroughs #10 Marketing Trends for 2021
Want to know what is coming for marketing in 2021?! CEO Bernard May and Director of Marketing discuss what is coming and where the opportunities are for your marketing in the new year.
Digital Breakthroughs Episode #9 - Conversion Optimization Strategies
No matter what kind of marketing you are doing, it all comes down to conversion. What strategies, actions and content is converting your customers, and which ones are not?
In today's episode CEO Bernard May Welcomes Marketing Director Matt Erickson to unpack these strategies surrounding conversion optimization.
2020 Holiday Marketing Trends You Need to Know!
On this episode of Digital Breakthroughs, CEO Bernard May welcomes a full panel of experts to discuss and uncover what is coming for the 2020 holiday marketing season. From trends in retail to predicting the industries that are going to crush it this year - this episode is going to blow you away!!!
Digital Breakthroughs Episode 7 - Competitive Intelligence With Mike Roberts
Welcome back to the Digital Breakthroughs podcast for episode #7!
This week, CEO Bernard May welcomes Mike Roberts, founder, and CEO of SPYFU.com to discuss competitive intelligence in 2020.
For any brand that is looking to take their research to the next level and gain more insights than what is provided by Google alone - this episode is for you.
The Digital Breakthroughs Podcast is syndicated nationwide by Bloomberg Radios's 880 The Biz. NationalPositions.com Spyfu.com
Supercharging Your SEO With Holly Miller Anderson
SEO is a subject that some celebrate and others fear - regardless of your "feelings" SEO cannot be ignored!
In our 6th episode of the Digital Breakthroughs Podcast SEO Expert & Strategist, Holly Miller Anderson was kind enough to bring her insights to the table - outlining not only how SEO works, but also, what is coming.
Holly's fresh and real-world perspective on SEO removes the mystery surrounding the practice but also provides a wealth of strategic advice that you can put into play right now.
Digital Breakthroughs Episode #5 - The Power of Chatbots
In this episode of Digital Breakthroughs, CEO Bernard May chats with guests Matt Sweeting & Scott Silver of SharpSpring Inc. to discuss the evolving world of chatbot technology.
Matt and Scott really took the time to drill down into the capabilities of chatbots and the benefits they offer, far beyond being a helpful website addition. From streamlining customer service needs to reducing conversion timelines today's podcast left no stone unturned. For more information on National Positions you can visit: https://nationalpositions.com/
Digital Breakthroughs - Episode #4 - Nutritional Marketing
In today's Digital Breakthroughs Podcast we are joined by CEO Gabriel Flores to discuss the world of nutritional marketing, branding, and customer psychology. For more information on National Positions - visit www. NationalPositions.com today.
Digital Breakthroughs Episode #3 - Pivoting During COVID-19 (Fashion Edition)
On today's episode of Digital Breakthroughs - National Positions CEO Bernard May interviews VP of Digital Strategy Leo Griffin from https://www.vfc.com/ VF Corporation owns a myriad of fashion and apparel brands including Vans, Northface, Timberland, and many more.
In today's podcast, we cover subjects like, how to adapt during COVID-19, leveraging big data, and the responsibility fashin brands have when it comes to addressing the environmental impact in the future. To get more information on National Positions you can visit. www.NationalPositions.com
To hear the latest from National Positions and to get more Digital Breakthroughs please subscribe and ring the bell! You can also find the Digital Breakthroughs podcast on your favorite podcasting platform.
Digital Breakthroughs #2 Review Inc.
This week on Digital Breakthroughs host and CEO Bernard May breaks down the importance of customer reviews for your marketing mix with COO of Review Inc. Henry Eisenberg.
For more information on reviews management, you can visit https://reviewinc.com/
Digital Breakthroughs: Episode #1 - Web Accessibility
Today CEO of National Positions, Bernard May is speaking with Director of Marketing for True Accessibility, Matt Erickson. Most brands don't know the importance of making their site ADA and WCAG 2.1 compliant to both open their brand to millions of additional customers and avoid frivolous lawsuits. Get the whole rundown right now on this episode of Digital Breakthroughs!