Digital Deep Dive - The Digital Marketing Podcast

In this episode of the Digital Deep Dive, we cover everything you need to know about social proof. 

We share an overview into what exactly social proof is, then give some real-world examples of brands utilising this strategy within the digital marketing stack.

If your brand is looking to drive more value from this channel, this is not an episode you'll want to miss.

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

In this weeks episode of the digital deep dive, we uncover the latest news across the digital marketing landscape, including:

This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne.

In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as:

• What is CRO and who can take advantage of it?
• How much traffic do I need to test effectively?
• Do I need any special tools for CRO?
• How do I get started and what should I be looking for?
• What are some common mistakes people make that result in poor conversion rate on their websites?

Tools mentioned in this episode:

In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:

In this episode, we take a deep dive and discuss everything you need to know about creating a podcast in 2019. We cover the end-to-end process from planning, recording, editing, distributing, and promoting your own show.

Links & tools me mention throughout this episode:

In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:

In this episode, we take a deep dive into TikTok and discuss how both digital marketers and brands can leverage the emerging platform.

We not only cover how to use the application, but also share the best strategies to creating content that drives engagement.

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

This week we cover the most important updates across the digital marketing landscape, including; Facebook’s new ‘Off-Facebook’ privacy tool, TikTok’s first branded eCommerce feature, and the new metric for better measuring mobile conversion rates in Google Ads.

If you enjoy the content in this episode, we’d love if you could leave a review on your prefered podcast platform.

Relevant links from this episode:

This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.

We also take a deep dive into some real-world strategies to grow an active community using Facebook groups.

Relevant links from this episode:

In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, sharing everything you need to know about optimising your branded listing.

Relevant links from this episode:

In our 10th episode, we uncover the latest industry news impacting Digital Marketers, including; Snaps new creative tool for building engaging ads, TikToks new integration with Giphy, the importance of optimising ad frequency for end-users, and a summary of mobile ad fraud in 2019.

We also take the time to reflect on the past 10 weeks, summarising the most important events across the Digital Marketing landscape.

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In this episode, we cover the impact that Google featured content has on overall organic traffic, Bing's ability to trial A/B tests, Instagram's new AR background filter, and the best new tool for spying on your competitors.

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In this episode, we cover; life beyond likes on Instagram, a slew of new updates coming to TikTok, insights about the current state of influencer marketing, and the key takeaways from the Interactive Minds Brisbane Digital Summit.

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In this episode, we cover new transparency features for Facebook ads, user photos being added to Google reviews, and we have a lengthy discussion about whether you need to go to university to succeed in a digital marketing career.

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In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into some performance insights from a recent Facebook campaign.

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On this episode, we uncover the latest updates to the LinkedIn algorithm, discuss the new ad formats coming to Instagram, and delve into the effects of bad reviews on local rankings.

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On this episode, we look at the latest releases from Google Ads, what happens when Spotify ads go wrong (and why you should create different ads for different platforms), plus we take a deep dive into re-engaging a stale email list.

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On this week’s episode of Digital Deep Dive we take a look at some big acquisitions and what they might mean for future product updates, Facebook turning on its paid data collection app (and trying to be less sketchy about it this time) plus their new secret currency, a new tool for SEO-friendly video transcription, and Luke goes on a rant about Google stealing everyone’s content.

Relevant links from this episode:

Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing.

Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work.

In this episode, we cover the new core algorithm update to Google search, product updates from SnapChat, Instagram, and TikTok, the end result of The North Faces SEO strategy, and we dive into a case study about creating an in-depth Facebook campaign optimised for conversions.

Welcome to the very first episode of Digital Deep Dive, a new weekly podcast about what's happening in the world of digital marketing.

Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.

In this episode we discuss how to find reliable sources for digital marketing news and information, what Google and Facebook have been up to, and experiments with advertising on Snapchat.