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Digital Explained to my Mom

Digital Explained to my Mom

By Sultan Semlali

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
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Currently playing episode

Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)

Digital Explained to my MomSep 13, 2018

00:00
26:18
Martech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas Nikolaidis
Dec 23, 202246:11
Game Theory and Marketplaces explained to my Mom
Nov 24, 202230:04
Web3, NFTs and the Metaverse explained to my Mom
Oct 26, 202238:08
SEO Explained to my Mom with Maddy Osman -
Sep 22, 202223:36
Are Marketing and Dating the same? An interview with Fatima Ross from EngagementFactory

Are Marketing and Dating the same? An interview with Fatima Ross from EngagementFactory

In this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand.

If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn

Share your thoughts on the episode at: https://galas.fm/episode/aae52f10-86a8-5091-8a9e-11f2d7ecc34d


Timestamp

[00:53] About Fatima Ross

[03:00] How would Fatima explain to my Mom what she does? 

[03:58] Defining marketing

[06:05] Different approaches to marketing from South Africa, Europe, and the Middle East

[10:04] About Engagement factory

[13:00] How to keep energy and find inspiration and enrich yourself

[16:20] Handling customers' negative criticism

[18:55] Advice to people starting their career

[24:58] How to reach out to Fatima Ross

Mar 09, 202226:12
Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink
Feb 10, 202122:03
Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.
Apr 06, 202022:02
Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

Markus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.
Mar 30, 202031:27
Will AI replace workers in the future? - Jasper Wognum, Founder and CEO at BrainCreators

Will AI replace workers in the future? - Jasper Wognum, Founder and CEO at BrainCreators

In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam.

Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.

During the interview, we discuss the hype and confusion surrounding AI among other interesting applications.
Enjoy the show!
Feb 28, 202030:59
Balance your business and your life with a Business Sherpa, Tristan Wright, Chief Business Sherpa at Evolve to Grow

Balance your business and your life with a Business Sherpa, Tristan Wright, Chief Business Sherpa at Evolve to Grow

For the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.
Dec 31, 201923:06
Democratising Investment Tools: Cryptocurrency as investment vehicle Shilpa Mitra, CEO and Co-Founder of Shufflup.org

Democratising Investment Tools: Cryptocurrency as investment vehicle Shilpa Mitra, CEO and Co-Founder of Shufflup.org

Interview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.
Oct 07, 201922:36
Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn

Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand.
For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her.

She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and results.
Jun 19, 201921:09
Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author

Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah.

My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand.

I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication.

During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amazing example of how Persuasion can change your life.
May 03, 201926:36
Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.

For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.

He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.
Apr 08, 201931:60
Cryptos Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius

Cryptos Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius

For the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other.

I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.
Mar 25, 201922:58
Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe

Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe

Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the 8th episode, I have had the pleasure to interview Grégoire Pauty. Greg is Business Innovation Designer at Adobe.
Feb 28, 201928:59
Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'

Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'

For the 7th episode of "Digital Explained to my Mom", I met Grégory Pouy, a globally recognized blogger, speaker, evangelist, consultant and podcaster on Vlan - a podcast that analyses the evolution of the society in the age of the industrial revolution.

I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond digital marketing and aims at discussing key social trends and how they impact the work of brands.
Feb 18, 201929:47
Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant

Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant

For the sixth episode of "Digital Explained to my Mom", I have had the pleasure to interview the Jazzpreneur Marie Incontrera.

Marie is a musician and author of the Amazon best-sellers, Social Your Book Launch and Spead your Ideas

Besides her job as an author, she provides a number of consulting services such as social media and online branding services for individuals and small businesses; media bookings (podcasts, internet radio, traditional radio, and more); TEDx talk development and speaker booking outreach; and book launch services.
Feb 11, 201919:33
Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction

Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction

For the fifth episode of “Digital explained to my Mom”, I have had the pleasure to meet Willem Corbijn, Managing Partner of IntoAction.
Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that.
Nov 21, 201818:51
Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues

Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues

In Digital Explained to my Mom, I look for the marketing professional who will be able to tell me who they are, what they do in words my mom would understand.

For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years).
Oct 19, 201820:35
Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital

Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital

Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the third episode, I have had the pleasure to interview Robin Leonard. Robin is co-founder and CEO of AFDigital, a leading digital agency focussed on customer journeys.
Sep 28, 201823:05
Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla

Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla

Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the second episode, I have had the pleasure to interview Eylard Wurpel. Eylard was Group CMO for @Leisure, one of the largest holiday rental group in Europe.
Sep 21, 201825:38
Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)

Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)

Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain simply what their job is. For the first episode, I have had the pleasure to interview Pascal Ly. Pascal is the General Manager of Lion City Rental, which is part of Uber in Singapore.

During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing ideas before rolling out to the rest of the world. We also discussed places where he enjoyed living and most importantly how he explains his role to his mom.
Sep 13, 201826:18