Skip to main content
Digital Explained to my Mom

Digital Explained to my Mom

By Sultan Semlali
Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Castbox Logo

Castbox

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Currently playing episode

Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink

Digital Explained to my Mom

1x
Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink
I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies. I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand. During the interview, we have discussed a number of topics such as: How to create content at scale How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!) And I taught him a new Moroccan word... Labas! Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world. You can also watch the interview on Youtube. It will also be published on all Podcasting platforms. You can contact Nick via LinkedIn at https://www.linkedin.com/in/nickrouquette/ They are currently hiring. So get in touch with Nick or check their website: https://movableink.com/
22:03
February 10, 2021
Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School
For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.
22:02
April 6, 2020
Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.
Markus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.
31:27
March 30, 2020
Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators
In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam. Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy. During the interview, we discuss the hype and confusion surrounding AI among other interesting applications. Enjoy the show!
30:59
February 28, 2020
Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow
For the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.
23:06
December 31, 2019
Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org
Interview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.
22:36
October 7, 2019
Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn
Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand. For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her. She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationships and keep people happy. She really enjoys to challenge herself to bring innovative ideas to improve processes and results.
21:09
June 19, 2019
Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author
Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand. I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication. During our conversation, we discussed how you can discover your persuasive superpower. A skill that can be useful for your private and your professional life. Jeff's life story is an amazing example of how Persuasion can change your life.
26:36
May 3, 2019
Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.
Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology. My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand. For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker. ​ He works as customer optimization manager / innovator / facilitator for global brands (such as Randstad, Bol.com, T-Mobile, KPN to name a few). He teaches and coaches worldwide CRO teams improving their digital optimization processes.
31:60
April 8, 2019
Digital Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius
For the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other. I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.
22:58
March 25, 2019
Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe
Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the 8th episode, I have had the pleasure to interview Grégoire Pauty. Greg is Business Innovation Designer at Adobe.
28:59
February 28, 2019
Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'
For the 7th episode of "Digital Explained to my Mom", I met Grégory Pouy, a globally recognized blogger, speaker, evangelist, consultant and podcaster on Vlan - a podcast that analyses the evolution of the society in the age of the industrial revolution. I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond digital marketing and aims at discussing key social trends and how they impact the work of brands.
29:47
February 18, 2019
Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant
For the sixth episode of "Digital Explained to my Mom", I have had the pleasure to interview the Jazzpreneur Marie Incontrera. Marie is a musician and author of the Amazon best-sellers, Social Your Book Launch and Spead your Ideas Besides her job as an author, she provides a number of consulting services such as social media and online branding services for individuals and small businesses; media bookings (podcasts, internet radio, traditional radio, and more); TEDx talk development and speaker booking outreach; and book launch services.
19:33
February 11, 2019
Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction
For the fifth episode of “Digital explained to my Mom”, I have had the pleasure to meet Willem Corbijn, Managing Partner of IntoAction. Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that.
18:51
November 21, 2018
Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues
In Digital Explained to my Mom, I look for the marketing professional who will be able to tell me who they are, what they do in words my mom would understand. For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years).
20:35
October 19, 2018
Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital
Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the third episode, I have had the pleasure to interview Robin Leonard. Robin is co-founder and CEO of AFDigital, a leading digital agency focussed on customer journeys.
23:05
September 28, 2018
Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla
Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the second episode, I have had the pleasure to interview Eylard Wurpel. Eylard was Group CMO for @Leisure, one of the largest holiday rental group in Europe.
25:38
September 21, 2018
Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)
Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain simply what their job is. For the first episode, I have had the pleasure to interview Pascal Ly. Pascal is the General Manager of Lion City Rental, which is part of Uber in Singapore. During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing ideas before rolling out to the rest of the world. We also discussed places where he enjoyed living and most importantly how he explains his role to his mom.
26:18
September 13, 2018