I talk about how to use digital marketing to sell products online. I've been using digital marketing to sell products and services and in this podcast I share tactics, strategies, and interviews on how to grow your business with digital marketing.
In this episode I cover how to create a client avatar. This is extremely important because you’re going to be defining exactly who you want to be attracting with your content, your offers, and any other marketing activities that you’re doing. This is important no matter what marketing activity you’re doing, and it can define whether or not you will be successful.
Life after the Facebook algorithm change, did you survive or did your page turn into a zombie? A living dead page that doesn’t get any distribution? In today’s episode I share what is working great and what how to adapt to thrive I. The post Facebook apocalypse.
In today’s episode I cover a very simple marketing trick that helps you to improve your marketing skills no matter if you are creating content, trading offers, or creating marketing campaigns. This is a trick that I picked up from listening to famous investor Ray Dalio and I wished I had started doing this sooner!
In today’s episode I cover your marketing, and often overlooked, and definitely underutilized marketing channel. I talk about some of the key ways to increase sales and do you get more out of your email marketing. So many companies and businesses that I work with have solid email list but they failed to email regularly, provide good content, and engage with this medium that is owned media. Especially in the fast changing environment of digital marketing today, It is very important to have a way to market to current and potential clients that you actually get to own. Algorithm changes, policy updates, and other problems that arise when you rent a medium like Facebook, Instagram, and other channels that you are at the mercy of can really hurt your bottom line.
Today I talk about a something that drives me crazy and that will end up killing their business. It is a misuse of permission and I see a lot of brands and companies doing this that have large brick and mortar locations. As a brand it is incredibly important that you don’t misuse the permission that clients and customers give for you to be in touch with them. Whether it is through social channels, email marketing or other means of contact, don’t spoil that permission for a quick gain.
In today’s episode I cover 3 experiences I have had when trying to build marketing campaigns with companies who had absolutely no social media presence or any content. What I found was that their cost for distribution of offers and cost per action was far higher than when I put the same offers out with established brands that had a following and content. If companies fail to build content and engage their audiences they will have a very hard time reaching new customers.
Today I talk about a friend who I helped with her marketing of a veterinary practice. I gave her a proven marketing funnel that she made subtle tweaks to that resulted in her getting absolutely no conversions. I talk about how I fixed those problems and why those fixes made all the difference in helping her generate new clients to her practice!
It's important to be constantly testing and trying to improve your website, but should you try to test and optimize or should you just fix it? Hey we cover when you should test or fix items on your site.