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Titans of Ecommerce

Titans of Ecommerce

By Brandon Breshears
I talk about how to use digital marketing to sell products online. I've been using digital marketing to sell products and services and in this podcast I share tactics, strategies, and interviews on how to grow your business with digital marketing.
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How to avoid skyrocketing ad costs and make it through expensive advertising seasons
In this episode I cover what to do to make sure that your ads don’t skyrocket in costs. We’re approaching an election season as well as Black Friday season with the holidays coming up, and ads are going to be more expensive than ever. If you’re concerned about how you can keep your ad cost low so that you’re able to get more customers for your money, and this episode is going to be great. I cover some of the lessons I’ve learned running ads in the past campaigns, and a deep dive into the differences between Facebook and Google so that you can identify potential opportunities. I think this is incredibly importantTo get a grasp on so that you are not finding yourself with your pants down during this holiday season.
15:28
September 4, 2020
How To Actually Use Analytics To Grow Your Online Business
Most people know that they should be using Google analytics, but the harsh reality is that most small business owners install Google analytics and then never ever look at it. If you’ve installed Google Google analytics but you’ve not looked at it in the past 30 days to make decisions about your marketing you’re essentially gambling. Marketing shouldn’t be a gamble you shouldn’t feel like you’re just going to be betting it on black or red when you decide to create an ad with a specific offer. So stop going to the Facebook or Google ad casino, and start making decisions based on data. But how do you do that? In this episode I share with you a very simple yet effective way to start measuring your marketingSo that you can make decisions based on facts rather than gut feelings. I’ll tell you how to set up your KPI’s so that you’re not overwhelmed with data, and how to set up a free dashboard that reports everything you need to see in one place.
14:18
August 26, 2020
One Simple Tweak To Make To Your Marketing That Creates MASSIVE Results
Setting your marketing up to succeed is one of the most important things that you can do when you’re deciding to create a campaign. When most business owners start marketing they talk about their product or service, and the features of that product or service. What does ends up doing is creating a commoditized product that is done competing with everything else out there. The goal of your marketing should be to differentiate yourself as a solution that’s going to solve a major problem for your client. Talking about their problems rather than your solution will help them to feel like you Understand their problem. No matter what your product or service is, people feel like their problem is unique and that nobody else is experiencing it. One of the biggest question is, will this work for me because everybody thinks they have a unique set of challenges. In today’s podcast episode I shared with you how to overcome that.
11:38
August 18, 2020
How To Supercharge Your Organic YouTube Audience This Unique Strategy
Today I discuss a way to monetize and grow your list when you have a YouTube audience that gets organic traffic. YouTube ads are one of the least used and highest opportunity mediums in my opinion. Most channels have huge highly targeted audiences but don’t know how to target and sell to them. In this podcast I talk about the strategies you can use to sell to the organic viewers and subscribers in your YouTube channel.
08:38
August 14, 2020
Defining your client’ before and after, the key to success in marketing.
In this episode I talk all about what your clients before and after looks like so that you can really get clear on how to present your offer is in your marketing.
09:55
March 7, 2019
Creating a Marketing Plan Part 1: Defining Your Ideal Client
In this episode I cover how to create a client avatar. This is extremely important because you’re going to be defining exactly who you want to be attracting with your content, your offers, and any other marketing activities that you’re doing. This is important no matter what marketing activity you’re doing, and it can define whether or not you will be successful.
11:17
March 7, 2019
Post Facebook Zombie Apocalypse Survival Guide
Life after the Facebook algorithm change, did you survive or did your page turn into a zombie? A living dead page that doesn’t get any distribution? In today’s episode I share what is working great and what how to adapt to thrive I. The post Facebook apocalypse.
20:30
March 15, 2018
An Easy Marketing Tip
In today\u2019s episode I cover a very simple marketing trick that helps you to improve your marketing skills no matter if you are creating content, trading offers, or creating marketing campaigns. This is a trick that I picked up from listening to famous investor Ray Dalio and I wished I had started doing this sooner!
09:32
December 30, 2017
Sell More With Email Marketing
In today\u2019s episode I cover your marketing, and often overlooked, and definitely underutilized marketing channel. I talk about some of the key ways to increase sales and do you get more out of your email marketing. So many companies and businesses that I work with have solid email list but they failed to email regularly, provide good content, and engage with this medium that is owned media. Especially in the fast changing environment of digital marketing today, It is very important to have a way to market to current and potential clients that you actually get to own. Algorithm changes, policy updates, and other problems that arise when you rent a medium like Facebook, Instagram, and other channels that you are at the mercy of can really hurt your bottom line.
13:54
December 27, 2017
How Brands Misuse Permission
Today I talk about a something that drives me crazy and that will end up killing their business. It is a misuse of permission and I see a lot of brands and companies doing this that have large brick and mortar locations. As a brand it is incredibly important that you don\u2019t misuse the permission that clients and customers give for you to be in touch with them. Whether it is through social channels, email marketing or other means of contact, don\u2019t spoil that permission for a quick gain.
12:24
December 23, 2017
Does content marketing matter?
In today\u2019s episode I cover 3 experiences I have had when trying to build marketing campaigns with companies who had absolutely no social media presence or any content. What I found was that their cost for distribution of offers and cost per action was far higher than when I put the same offers out with established brands that had a following and content. If companies fail to build content and engage their audiences they will have a very hard time reaching new customers.
11:59
December 23, 2017
Local marketing gone wrong!
Today I talk about a friend who I helped with her marketing of a veterinary practice. I gave her a proven marketing funnel that she made subtle tweaks to that resulted in her getting absolutely no conversions. I talk about how I fixed those problems and why those fixes made all the difference in helping her generate new clients to her practice!
17:08
December 22, 2017
Chat bots for marketing
Chat but are one of my favorite methods of creating lists and engaging with clients. Using a tool called many chat, I discuss how to use chat bots in your digital marketing.
15:21
July 22, 2017
Easy drop shipping on Shopify
In today's episode I talk about how to sell physical products without holding any inventory. I discussed the tools and strategy behind picking and selling products to help you sell online
11:42
July 21, 2017
Create Offer Based Marketing
In this episode we talk about how to create marketing built around offers and when to begin investing in more content creation.
10:15
July 20, 2017
Should you test it or fix it?
It's important to be constantly testing and trying to improve your website, but should you try to test and optimize or should you just fix it? Hey we cover when you should test or fix items on your site.
10:32
July 20, 2017
Defining Your Ideal Client
Knowing who your ideal client is extremely important not only for trying to figure out what you're going to sell online but also how to create the proper targeting and content for your audience.
15:37
July 19, 2017
Google analytics segments
Today we talk about Google analytics segments how to import segments and how do use them in your business' marketing. I also have a special guest as well.
08:37
July 17, 2017
One of my favorite free tools
Google tag manager is an amazing tool that every Digital marketer should be using on their website. Today I talk about how Google tag manager works and how to use it in your marketing.
05:43
July 16, 2017
Custom Audiences On Facebook
If you are advertising on Facebook or Instagram You need custom audiences!!! These are fantastic ways to create segmented lists to grow your audience or deliver offers for products or services.
15:26
July 15, 2017
How I Grew My Page To 74K Fans
In this episode I talk about the tactics that are used to create a Facebook page for a niche e-commerce drop shipping platform to 74,454 likes in 12 months with just over $500 in ad spend
11:11
July 14, 2017
Minimum Viable Marketing
Today I talk about a strategy I use often since I have so many digital marketing businesses I run called minimum viable marketing. I cover what this is, some examples and how to use it to grow!
09:11
July 13, 2017
3 Disney Marketing Tips
Disney is one of my favorite brands and in today's episode I talk about 3 strategies that Disney uses in their marketing and sales you can apply to your brand's digital marketing.
08:32
July 12, 2017
Marketing Metrics To Focus On
If you do marketing for your business are you measuring the right data points? In this episode I discuss what you should focus on across your funnel and how to measure if what you are doing is working
17:56
July 11, 2017
Episode 1 welcome!!
Welcome To The Titans Of E-Commerce! • Let's Start The Show!
03:43
July 10, 2017