Brands and their struggles with new digital channels
Over the last few years we have seen a constant stream of aquisitons of creator networks and social media accounts by media companies.
These aquisions aim to get them a foothold on platforms such as YouTube, Twitch, Facebook and in Podcasting.
We discuss the chances and pitfalls for Brands and discuss examples from around the world.
Further reading and mentioned examples:
Usage statistics of traffic analysis tools for websites
Facebook ad revenue tops $16.6 billion
YouTube is a $15 billion-a-year business
Alphabet earnings 2019 Ads (page 30)
The 10 Most-Tracked Google Analytics Metric
We will explore how marketers are able to use gaming to reach their marketing goals.
Sources and relevant articles:
Swiss Esports Federation
Global amount of gamers
Revenue of US movie Industry
Time spend gaming
Steam hours gamed “hall of shame”
Mosted played games on steam
Pew Research: Americans that play video-games
Product Placement in Games- Examples
Paper on Product Placement in Gaming
General view on Product Placement and Naming Sponsorship in games
Eight times in-game adverts and product placements in games went too far
A Tool to combine real life products with your game
Higher engagement with in game brand product placement
Google Ads: Rewarded adds embedded in Mobile Games
Agencies to connect with Gaming Influencers 1 | 2 | 3
Esport Marketing Agency
Advertisment on Twitch
Sponsor Indie Developers
Gun-Licencing for video games
In this episode we will dive into the topic of agile marketing.
We will look answer the question: what is it, why do you want it and what do you need to start.
Further reading and sources:
Broaden your marketing skills to succeed as an agile marketer by Stacey Ackerman
2nd Annual State of Agile Marketing Report by agilesherpas
The Seven rules of Agile Marketing and Agile Marketing Manifesto Explained