Digital Marketing Dive

Digital Marketing Dive

By Seth Goldstein + Shawn Swaim
Digital Marketing Dive is a podcast hosted by two long-time digital marketers, Seth Goldstein the Chief Web Geek of Big Head Digital Media and Shawn Swaim the Chief Rain Maker of Big Head Digital Media. Every 2 weeks they talk about all kinds of topics having to do with the digital marketing space. Tune in to learn more.
More places to listen

More places to listen

Snippet... Tool Tip... JoplinApp.org
A quick tool recommendation.
01:15
September 12, 2019
Episode 17 - Building Apps with Alex Garashchenko
This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we have an interview with Alex Garashchenko of Doodle Applications. This week  we’re doing general apps and sites that intrigue us. Shawn: Facebook Messenger Seth: Pocket Casts and Pulse App Alex: Contact Code Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
31:32
September 9, 2019
Snippet ... Self-care.
Just some thoughts on self-care.
01:02
August 28, 2019
Episode 16 - Free Is NEVER Free
 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we’re going to talk about how FREE is NEVER FREE. When someone offers to do your site for free, there is always a catch It might be as simple as them needing the experience But it could lead to more of a headache than it’s worth Beyond sites, there’s also marketing considerations “My nephew will post on my Facebook for free”  Does your nephew understand your audience? This week  we’re doing general apps and sites that intrigue us. Shawn:   GTMetrix Seth: LinkedIn Learning (Not cheap, but worth it when you get LinkedIn Premium) Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
19:41
August 26, 2019
Episode 15 - What Goes Into Making A Great Website
 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the  self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media. We have a great episode for you today!  Today we’re going to talk about what goes into a great website. A Good Host A Good CMS → partial to WordPress → Powers 33%+ of the Web A Good Framework → Elementor is great → Freemium A Designer with a good sense of design → Good use of white space. White space is your friend Easily navigable Clear concise customer journey and goals This week  we’re doing general apps and sites that intrigue us. Shawn: News Feed Eradicator Seth: igfonts.io → Ever wonder how people get fun fonts into Instagram? This is how. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
21:33
August 19, 2019
Episode 14 - Funnels, Funnels, and More Funnel Fun
 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. And we have an announcement… intro to Big Head Digital Media. We have a great episode for you today!  Today we’re going to talk about funnels and doing them right for optimal results. For starters, What’s the difference between a funnel and a website? A Funnel begins with a landing page as opposed to a home page Benefits of funnels v. websites Funnel is more targeted and direct. Audience has one choice Website will perform better with SEO and general marketing Downside of Funnels v. websites Funnels are virtually SEO resistant. Google needs pages/etc, Funnels are typically 3-5 pages that are in sequence Websites can be almost too broad. Most websites have a 3-5% conversion rate if they’re really good. Where a funnel can be 10%+ So, how do you use a funnel effectively? This is where you’re getting into the big leagues because you’re going to put some ad dollars in. And, you’re probably going to fail at first. The funnel actually begins with your ad. If the message in your ad doesn’t get someone thinking of you as a solution, you’ve lost them before they even click. This week  we’re doing general apps and sites that intrigue us. Shawn: PhoneSites Seth: WhatFont Chrome Extension Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
22:18
August 5, 2019
Episode 13 - Mobile vs. Desktop
 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today!  Today we’re going to talk about Mobile vs. Desktop (Across the board, not just SEO). But, let’s start with SEO. What are the differences for Mobile SEO? Shorter content availability User Experience Mobile First Google is going to a Mobile First index this month Mobile User Experience Overall The phone is the new television SPEED The Social Experience Generally on the move, need a fast experience A thought on Attention Spans People now have an attention span around the same length of a goldfish This week  we’re doing general apps and sites that intrigue us. Shawn: Watch Guru Seth: Icon8 Lunacy for the PC (Sketch for Windows 10) Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
25:50
July 22, 2019
Episode 12 - Domains and Your Business
This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today!  Today we’re going to talk about domains. For yourself and for your brand. This is the beginning conversation of a topic much larger than just domain names. This is where you have to think out your 5/10 year plan. YourName.com or YourCompanyName.com Benefits of each - Reputation for the name (the persons name), If a brand, it’s not tied to one single person potentially. Disadvantages of each - Unless there is an element of “celebrity” to the person’s name, it could make their business seem small… Building a brand is expensive But… in today’s world is it really a concern with someone’s name as the brand? Building “celebrity” is relatively easy now if you know what you’re doing. Think of companies like Ogilvy(132 offices in 18 countries), Grant Cardone (116 employees), Vayner Media (800 Employees) And cases like Rimm Kaufman group, which was acquired for an undisclosed, but assumed large amount. This week  we’re doing general apps and sites that intrigue us. Shawn: https://insta-space.org/ Seth: Basecamp for project management. And ExpressVPN Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
14:20
July 8, 2019
Episode 11 - Voice Search
 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today!  Today we’re going to talk about voice search. Not as prevalent on desktop, but taking mobile by storm Voice assistants like Amazon’s Echo, Google Home, and others How does this affect SEO? How does this change how Websites are structured? What steps do business owners need to take to make sure they show up in voice search? This week  we’re doing general apps and sites that intrigue us. Shawn: Storyblocks Seth: AnswerThePublic Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
23:44
June 24, 2019
Special Episode - 10.2 - Jonathan Mercer of Stacks Co. Talking About Community Online And Off
 This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today!  Today we’re going to talk about building community. And we have a special guest. Jonathan Mercer of Stacks Co. who had done an amazing job building a physical and digital community around the Stacks brand. Jon, tell us a little about your background, Pre-Stacks? What is your definition of Co-Working? Did you always see yourself getting involved with Co-Working? What benefits have you seen with using digital for getting the word out? What kind of downside? Have you seen some crossover between “Online” and “Offline” in the way people join communities? What is it about Doylestown that made you want to stay and build Stacks? How is the co-working community different here than elsewhere in your experience? Where do you see Stacks Co. and the community you built going in the future? This week  we’re doing general apps and sites that intrigue us. Shawn: Habit Hub Seth: DNSimple Jonathan: Apple Podcasts and Podcasts in General Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
37:34
June 19, 2019
Episode 10 - Jargon
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Episode 10!  Today we’re going to talk about jargon in the various marketing disciplines and why you should try to avoid it when talking to clients. Some examples… SEO Jargon: SERP Backlink Algorithm Black Hat/White Hat/Grey Hat Social Jargon Hashtag Edgerank Retargeting General AI Big Data Beacon Anything with “Hacking” This week  we’re doing general apps and sites that intrigue us. Shawn: Interval Timer Seth: Canva.com Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ 
19:20
June 10, 2019
Digital Marketing Dive Snippet.... Rainy Day Productivity
Here is a quick snippet to give you some ideas of what to do on a rainy day.
01:20
May 28, 2019
Episode 9 - Reddit... A Hidden Gem or a Waste of Time
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about Reddit → Hidden Gem or Waste of Time Some consider it the front page of the Internet If you’re not careful, like the Internet, you can get sucked down a rather scary rabbit hole. Is this a good place for a brand to interact Always read the subreddit guidelines before interacting Give more than you ask Share good content from across the Web that is relevant, but not just yours Be open to criticism and react appropriately and accordingly Lurk vs. Post. Which is better? This week  we’re doing general apps and sites that intrigue us. Shawn: Hopper for flights Seth: Boost for Reddit - Great Reddit app → Android only though. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
18:27
May 27, 2019
SNIPPET EPISODE- 80% of all ads get ignored?!? Only if your ad sucks...
A report came out that said 80% of all ads online get ignored. Shawn walks you through how to create ads that get noticed in today’s snippet episode.
04:38
May 22, 2019
Episode 8 - Facebook and Instagram For Your Business
 Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about using Facebook and Instagram for your business. Business Page vs. Personal Page used for Business Reach is a major concern: Facebook put up a lot of roadblocks for organic reach for business pages. (Promoting paying for ads… hoooowwww convenient…) Boosting posts “Boost” vs. A Straight Up Ad Likely a rant here… lol… I (Shawn) HATE boosted posts Shhhh don’t tell him Seth boosted the episode 5 post. FB and IG stories Sponsored Posts on IG  Done in same platform as Facebook ads, however, the audience on FB is different from audience on IG, and the ad content should be treated as such Great video from social media pro Sunny Lenarduzzi on her Instagram tricks. Some really good ideas:  https://youtu.be/anPgxACGPLE This week we’re going to try something different. Instead of our WordPress plugin picks. We’re doing general apps and sites that intrigue us. Shawn: Workflowy - Powerful AF for helping keep Sh*t organized Seth: Planoly - Has a free basic plan with some limitations, but a neat way to plan out your Instagram account. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
15:58
May 13, 2019
Episode 7 - E-Commerce and SEO
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about a topic that is near and dear to his royal highness’ heart... E-Commerce and SEO. What makes E-Commerce and SEO a different beast than regular optimization of a non-commerce site? Three words…  Tech- Ni- Cal Crawlability, Canonicalization, Pagination, etc. Optimize Your Meta Titles, Descriptions, and H1’s All on different levels - Content/Category/Product Your URLs MUST be human readable. If you have a bunch of “gobbledygook” in the URLs it will hurt you in the rankings. Write unique product titles and descriptions DUplicate content is still duplicate content Keyword rich content is still needed Rant possibility: People say SEO is dead for ecommerce… “It doesn’t work”... in reality, laziness is what doesn’t work. Canonicalization Shawn… enlighten us. Focus on ranking individual product and category pages for less competitive terms A saturated market for direct match terms Find Long‐Tail and Related Keyword Variations Need SSL (HTTPS) sitewide. You should have this regardless. An XML sitemap is key Difference between Sitemap and Sitemap index? Look at your competition and what they are ranking for. Look at the pages they are ranking for… 20/180 Principle Use Schema.org to mark up your site with schema tags to make the site that much more user and bot friendly Start with Brands, Contact Info, Reviews Great resource, but highlights their tool is Ahref’s article on this topic. As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: Classic Editor - Get rid of the that pesky Gutenberg! Seth: MainWP - This is a great plugin that allows you to setup a quick way to update all your customers’ sites in one swoop. E-Commerce Related Pick: WP SEO Structured Data Schema Pro Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
32:19
April 29, 2019
Snippet ... Being a connector...
My thoughts on being a connector and not only connecting people to benefit yourself, but others as well.
01:56
April 21, 2019
Episode 6 - Local SEO and Reputation Management
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent’. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don’t change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
19:25
April 15, 2019
Episode 5 - Feedback Is A Good Thing
 Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Why feedback is a good thing not a bad thing and you should encourage your customers to leave you reviews. Feedback, both good and bad can help you improve your offerings for the better Some ways to get feedback before your clients go public Surveys Google Forms LimeSurvey Survey Monkey Make the surveys quick and no more than one page of questions. Aim for about 5 questions. As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: GTMETRIX - Pagespeed optimization from the people at GTMetrix on your WordPress site. There is both a free and paid version. Seth: Yoast SEO - This plugin has both a free and premium version. Both are great, but the premium really helps you optimize your site for Google and the other search engines. The pro version even helps with those pesky 301 redirects. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side!
21:04
April 1, 2019
(Snippet) Visibility is (almost) everything.
Tales from an empty nail salon.
02:43
March 23, 2019
Episode 4 - Why Is My SEO Not Working?
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn, of Shawn Swaim Consulting. We have a great episode for you today. Topic:  Why your site and SEO campaign isn’t working (reference: https://searchenginewatch.com/2019/02/25/ten-reasons-seo-campaign-not-working/) Why SEO and Digital Marketing isn’t something you necessarily want to offshore and do on the cheap Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
28:41
March 18, 2019
Episode 3 - The ROI of Digital Marketing (Long term vs. Immediate)
  Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. The ROI of Digital Marketing (Long term vs. Immediate) Different types of Digital Marketing have different types of metrics to track SEO PPC Email Social Media What KPI’s to look for “Vanity” and Cold hard results “Follows” vs. Leads “You can’t cash Facebook likes” - Frank Kern Setting expectations Giving efforts enough time to generate results Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
21:54
March 4, 2019
Episode 2 - Common Small Biz mistakes in Web Design, SEO, Social Media, etc.
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today.  TOPIC: Common Small Biz mistakes in Web Design, SEO,  Social Media, etc. Build a Website and people will automagically find you and start coming to your site. (Assuming that because you “exist” and think people *should* just find you because of that is ignorance.) Building on WordPress, though a great first step to getting found online, isn’t an instant cure to being found online. You still need a digital marketing plan and an optimization strategy. Building a site on SquareSpace, Wix, Weeby et al might seem like a great start and a way to avoid paying a designer, but a lot more goes into a site design and development than just the looks. It’s more than skin deep. (Saving money today at the expense of leaving money on the table for the year). Page builders offered by hosting platforms just plain suck and are impossible to optimized later. Don’t use them. It’s a cliche but you need to allocate money to marketing to do marketing. There are quick and easy things you can do, but you need to focus on your core business not the marketing. Do what you’re good at and hire for the rest. In the end it will work out. Be sure to check out Kylee Pedrosa Nutrition. She’s the best!  And if there are any lawyers out there don’t sue us. (You’ll know what we’re talking about if you listen). Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! So that’s it. It’s been fun! See you on the flip side!
20:27
February 22, 2019
Digital Marketing Dive Snippet
Email marketing tip
00:32
February 6, 2019
Digital Marketing Dive Snippet
Our first Digital Marketing Dive Snippet
01:00
February 5, 2019
Episode 1 - You Have To Start At The Start
Welcome to the first "Real" episode of the Digital Marketing Dive podcast with Seth Goldstein of Goldstein Media and Shawn Swaim of Shawn Swaim Consulting. Recorded live from Stacks Co. Workspace in Historic Doylestown, PA. WARNING: This episode is a bit off the cuff and rough around the edges. But bare with us as we iron out the kinks.
20:52
February 2, 2019
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