It's about providing access to online content for all individuals regardless of their abilities. In 2018, there was a 181% increase in lawsuits filed in federal court for ADA web accessibility. If you are in New York or Florida and are in the retail, food service, travel/hospitality, banking/finance, entertainment or leisure, please listen in.
Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a strong foundation to grow your business. Listen in!
Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount. Armed with this knowledge, you can re-engage them at the last step they took by deploying a segmented retargeting campaign.
Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn - which are free - but to achieve the audience reach to grow your business it's a pay-to-pay game. Do you have your content tree in full bloom? Listen in to find out how.
How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your brand.
If you aren't using the A.I.M + Action method you are losing in 2019. Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).
For brands centered around the 18-34 year target audience segment, this is a huge signal in the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service promotion.
Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for episode 2.
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019.
Understanding the difference between growing your business versus scaling it and why it matters in 2019. Want to learn more? Very excited to announce a whole new series coming on Fridays beginning March 1, 2019.
What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court - up 181% from 2017. If your business or organization receives federal funding or your provide public access to your business you should make sure your website is ADA compliant!
What is the impact of your digital brand on your business? Fact: 75% of users make a judgement about a company's credibility based on their website. Let's talk about digital turn offs that might be costing you business and/or new clients.
Does it make sense to try and bail out water from a boat that is about to crash into a BIG rock? What is preventing you from scaling your business? 3 things: The Ego Monster, The Cheapskate, Delegating without purpose and zero vision casting.
Does your business have a social media triage in place? Whether comments are positive or negative you need to have a plan in place on how to respond. Having a response plan (triage) consists of analyzing and evaluating the comment and determining the right course of action. See a link to the social media triage chart once this video is complete.
Complaining is the toxic virus that will kill your business/productivity. The 3 types are The Venter, The Sympathy Seeker and The Cronic Complainer. Complaining rewires (firing synapses) your brain weakening your immune system, raising blood pressure and elevating stress levels releasing the hormone cortisol. Complaining can literally kill you.
Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? Don't wait till 2019. Start planning now and execute. Check the comments for links to more resources or visit rboa.com/blog
If society is so addicted to highly-segmented media consumption, why do some companies continue to dish out one-size-fits-all content? #fail What is the secret ninja weapon for digital content segmentation success?
Let's cheer for local businesses! Backbone of America's economy. Scary trend: 4 million more business deaths than births in last decade. What keeps the doors open? Who is at risk? How can you stay on your game?
How to crush a local marketing campaign - SMASH all the boxes at once! Inbox, Mailbox, Facebook Feed, Geo-fence, Text and Retarget. You MUST have bold, compelling call-to-action and straight to the point. Prep your list/data and have lightening fast response time for new leads. Go get 'em!
How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents via Google My Business, Q&A, FAQ, Snipets and video!
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces: operating out of the opinions of others & driven by the need to acquire material status. How do you know if you are stuck? Is it #miserymonday or #mojomonday How do you climb out?
Don't let your website visitors bounce! Why you should care and how you can decrease your bounce rate to increase website new business opportunities. Here are 5 tactics:
1) Content bites and chunks
2) Better visuals
3) Compelling call-to-actions
5) Use Google Keyword Planner
Why you should or shouldn't plug-in your amp! Is it time to increase your reach to grow your business? Don't make a costly mistake. You might be costing yourself potential lost revenue. Here are 3 keys to prepare for growth:
1) Document your growth process
2) Train others to help lift
3) Boost your visibility
Your audience is constantly on the go so give them the flexibility to tune in. Podcast is perfect for hyper-targeting your audience and has huge SEO value. In 2018, 24% of Americans listen to a podcast regularly. Anchor.fm is a free tool that can syndicate your podcast to multiple platforms at once.
How to use your blog to meet your clients at any stage of the buyer journey. Draft your content to match these stages: Awareness - Need recognized, Consideration - Investigative research and Evaluation of reviews, Decision- Making - Decision time. This is a digital appetizer for your virtual lunch and learn.
Are you #winning the digital attention game? Or are you sitting on the sidelines whining about the rules? Those who are #winning define the rules:
1) Be 100% all-in at what you do
2) Be fearless in telling, showing and sharing it
3) Be laser-focused on eliminating negativity
4) Be vigilant in self-accountability (protect you and yours + own mistakes)
5) Be aggressively thankful (grateful and avoid chasing the Joneses)
How do you deliver value long after sale? Providing a custom recording of a one-on-one screenshare and audio recording in a video format is a great "beyond the sale" product. Using Join.me is an effective tool to to show the value, explain the benefit, find out questions and demonstrate solutions. This is your digital appetizer on your virtual lunch and learn.
Working at something you hate is called stress, working at something you love is called passion. - Simon Sinek
What are the 5 ingredients of work?
1) Hustle - make every minute count
2) Follow through - finish as strong as you start
3) Positive mojo - Optimism through challenges
4) Magic of listening - good communicators are great listeners
5) Inside-out growth - learn from failures, build on successes
#digitalappetizers #virtuallunchandlearn Digital Opps
What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here's how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What's the secret to great content?
What is the invisible wall built around you stopping you from moving forward? Judgement. It is an invisible wall built brick comment by brick thought that poisons us from being our best self! What is the anti-dote to the poison of judgment?
Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can't create innovation and inspiration without clearing the clutter. Pull it and categorize it, donate, trash and keep. Clutter free is where new possibilities are born.
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It's like magical be-back dust. Leverage visitor intent and invite them back.
Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here's a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success - social media and CTA text central.
What the heck is O.T.T.? "Over-the-top" describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience who stream rather than watch via cable/satellite. Tell your story in 15, 30 and 60 sec format and connect with emotions of audience to your product/service industry and consider the shows/programs they watch in your creative.
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it's true. The Internet hasn't changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start with the six basic emotions (happiness, surprise, sadness, anger, disgust and fear) and work backwards for insight in how to connect in today's social sharing world.