Digital Marketing from Digital Opps

Digital Marketing from Digital Opps

By Michael Winn
Insights, tips and strategies to grow your business leveraging digital marketing.
Available on 10 platforms
How to rescue your local brand from being irrelevant and invisible.
Many successful business are ignoring the signs and are throwing 80% of their ad budget in the garbage. Are you? What to do about it today.
18:29
March 25, 2019
What are the 12 Essential Markers of Successful Digital Marketing? Part 2
 What are the 12 Essential Markers of Successful Digital Marketing? Today is part two in a series discussing these important markers 
20:10
March 22, 2019
What are the 12 Essential Markers of Successful Digital Marketing in 2019?
 What are the 12 Essential Markers of Successful Digital Marketing? Today is part one in a series discussing these important markers. 
16:57
March 21, 2019
What patterns can we learn from the relationship between media formats and content consumption by the masses?
 Where is mass consumer attention in 2019? How can you leverage that consumption for your brand? Learn more about digital marketing on our blog.
14:00
March 20, 2019
ADA Web Compliance is not just about passing a test to avoid penalties or a lawsuit.
 It's about providing access to online content for all individuals regardless of their abilities. In 2018, there was a 181% increase in lawsuits filed in federal court for ADA web accessibility. If you are in New York or Florida and are in the retail, food service, travel/hospitality, banking/finance, entertainment or leisure, please listen in.
17:51
March 19, 2019
The best Instagram audience growth formula that is killing it right now. Why many brands aren't doing it.
More than 95 million photos and videos are uploaded to Instagram everyday. So how can you engage with the right people in the right conversation to grow your audience? Listen in!
09:59
March 18, 2019
Traction: Get a grip on your business. Let's talk core values and core focus.
Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a strong foundation to grow your business. Listen in!
29:59
March 15, 2019
How to respect the consumer digital journey and encourage them to take the next step along their pixel path
Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount. Armed with this knowledge, you can re-engage them at the last step they took by deploying a segmented retargeting campaign.
12:48
March 14, 2019
Do you want to elevate the social media visibility and digital reach of your organization?
One-to-one engagement is the game, personal brand is the play. Learn how your company can cultivate and ignite personal brand within your staff and leverage it to expand your reach and visibility.
12:20
March 12, 2019
Why isn't your social media working? What tactics are working in 2019? If you want more engagement, listen in.
Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn - which are free - but to achieve the audience reach to grow your business it's a pay-to-pay game. Do you have your content tree in full bloom? Listen in to find out how.
12:57
March 11, 2019
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 2
Katie Lillyfield from Lillyfield Accounting Solutions joins Michael Winn to discuss Chapter 2 (Letting Go of The Vine) of "Traction" the book by author Gino Wickman.
25:45
March 8, 2019
Sales or membership down? How can Social Proof tip the scales of consideration in your favor.
How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your brand.
09:54
March 7, 2019
Do you want to see your digital brand explode with mass attention?
If you aren't using the A.I.M + Action method you are losing in 2019.  Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).
09:52
March 6, 2019
7 Overlooked Resources for Discovering Consumer Insight to Craft Highly Effective Content
 What are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content?  
09:57
March 5, 2019
What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?
For brands centered around the 18-34 year target audience segment, this is a huge signal in the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service promotion.
09:58
March 4, 2019
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction Episode 1
Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for episode 2.
27:29
March 1, 2019
How Can Geo-fencing Impact the Growth of Your Business in 2019?
What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?
10:01
February 28, 2019
How Can You Improve Brand Engagement Across Platforms in 2019?
What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?
09:58
February 27, 2019
How to set your digital marketing goals for 2019!
What are the 6 essential action items in delivering content at scale to win the digital attention game? 
10:00
February 26, 2019
Need to migrate your website from Joomla to WordPress? It can be done.
Time to update your website? WordPress versus Joomla - picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done. 
11:57
February 22, 2019
Digital marketing ROI - which platform has inflated pricing and which one is undervalued?
Digital marketing ROI - paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued?  
14:33
February 21, 2019
How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow?
How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?
13:53
February 19, 2019
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale.
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019.
15:30
February 18, 2019
Understanding the difference between growing your business versus scaling it 2019
Understanding the difference between growing your business versus scaling it and why it matters in 2019. Want to learn more? Very excited to announce a whole new series coming on Fridays beginning March 1, 2019. 
11:15
February 15, 2019
7 Ways to Leverage Private Events to Boost Your Marketing in 2019!
 7 ways to leverage private events to boost your marketing for 2019! Lessons learned from the most EPIC event that never happened. 
10:13
February 13, 2019
Why aren't people buying? What's wrong with logical-based marketing and messaging?
 Why aren't people buying? What's wrong with logical-based marketing and messaging.  Taking a deeper dive into the motivation behind the decision making process.
10:02
February 12, 2019
Planning to attend an expo as a vendor to grow your business in 2019?
 Planning to attend an expo as a vendor to grow your business in 2019? What digital tactics should you leverage to maximize your ROI from the event?
09:32
February 11, 2019
What is ADA compliance and how does it relate to your business website?
 What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court - up 181% from 2017. If your business or organization receives federal funding or your provide public access to your business you should make sure your website is ADA compliant! 
09:57
February 8, 2019
How can you leverage Spotify to grow your business in 2019?
 Spotify bets big on podcast and buys Gimlet Media and Anchor.fm, why should your care? How might it impact the growth of your business in 2019? 
09:53
February 7, 2019
What's the hidden key to opening the door to growth for your business in 2019?
 What's the hidden key to opening the door to growth for your business in 2019? Has your business plateaued or beginning to shrink? Why? What can you do about it? 
09:40
February 5, 2019
What is the best strategy to build your brand in 2019?
 If you are a solo practitioner, realtor, sales rep, brand ambassador or small business owner and want to build your brand in 2019, focus on this strategy. 
09:56
February 1, 2019
Why isn't your 2016 marketing working in 2019?
Why isn't your marketing working? Are you going to keep pushing the same 2016 content in 2019? What are your options? 
09:47
January 31, 2019
Why the 4 motivators driving social media interactions matter in 2019
 What are the four motivators driving our interaction and activities on social media? Why you should care and how it will impact you digital marketing in 2019.  
09:36
January 25, 2019
What is the key to maximizing your marketing reach for 2019?
What is the key to maximizing your marketing reach for 2019? This strategy will absolutely help you crush your marketing goals!
09:39
November 12, 2018
Getting to know your target audience like an FBI profiler
Let's talk about who you are looking for, what you want them to do and how to influence their decision making process.
09:47
October 30, 2018
Taking inventory of what you got. Giving back to your community.
In today's podcast, we talk about taking inventory of what you have, what you waste and ways to help others in your business community.
09:41
October 22, 2018
How does design thinking impact your marketing?
What are you saying? Are you struggling to get responses from your target audience? How does design thinking impact your marketing?
09:56
October 5, 2018
4 Sneaky Blog Topics to Post before November 1 that will go viral and boost your SEO!
4 Sneaky Blog Topics to Post before November 1. These are proven methods for crafting content marketing articles that will go viral and boost your SEO and your visibility!
09:16
October 4, 2018
How to build a strategic marketing plan for 2019. Part 4 of 4
How to build a strategic marketing plan for 2019. This is part four in a series of four discussing the smart steps businesses take in planning for growth.
09:58
October 3, 2018
How to build a strategic marketing plan for 2019. Part 3 of 4
How to build a strategic marketing plan for 2019. This is part three in a series of four discussing the smart steps businesses take in planning for growth.
09:21
October 2, 2018
How to build a strategic marketing plan for 2019. Part 2 of 4
How to build a strategic marketing plan for 2019. This video is part two in a series of four discussing the smart steps businesses take in planning for growth.
09:47
October 1, 2018
How to build a strategic marketing plan for 2019. Part 1 of 4.
How to build a strategic marketing plan for 2019. This video is part one in a series of four discussing the smart steps businesses take in planning for growth.
08:47
September 28, 2018
What is the impact of your digital brand on your business?
What is the impact of your digital brand on your business? Fact: 75% of users make a judgement about a company's credibility based on their website. Let's talk about digital turn offs that might be costing you business and/or new clients.
09:40
September 27, 2018
When to shift from Facebook Groups to your own Private Online Network and how to monetize it
When to shift from Facebook Groups to your own Private Online Network in order to scale your business, add customer/member value and monetize your network.
09:41
September 26, 2018
What is the ROI of pumping out daily digital content?
Exercising patience in a digital world of instant gratification. What is the ROI of pumping out daily digital content?
10:00
September 25, 2018
Why Content Marketing should be a top priority for you in 2019.
Why Content Marketing should be a top priority for you in 2019. What is the difference between content marketing and other forms of marketing? Why is it so effective? Here are 7 examples.
09:38
September 24, 2018
What 3 THINGS are preventing you from scaling your business?
Does it make sense to try and bail out water from a boat that is about to crash into a BIG rock? What is preventing you from scaling your business? 3 things: The Ego Monster, The Cheapskate, Delegating without purpose and zero vision casting.
09:54
September 21, 2018
Does your business have a social media triage in place?
Does your business have a social media triage in place? Whether comments are positive or negative you need to have a plan in place on how to respond. Having a response plan (triage) consists of analyzing and evaluating the comment and determining the right course of action. See a link to the social media triage chart once this video is complete.
09:51
September 20, 2018
Complaining is the toxic virus that will kill your business/productivity.
Complaining is the toxic virus that will kill your business/productivity. The 3 types are The Venter, The Sympathy Seeker and The Cronic Complainer. Complaining rewires (firing synapses) your brain weakening your immune system, raising blood pressure and elevating stress levels releasing the hormone cortisol. Complaining can literally kill you.
09:32
September 19, 2018
Google released mobile-first indexing in March 2018. Why should you care?
Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? Don't wait till 2019. Start planning now and execute. Check the comments for links to more resources or visit rboa.com/blog
09:58
September 18, 2018
What is the secret ninja weapon for digital content segmentation success?
If society is so addicted to highly-segmented media consumption, why do some companies continue to dish out one-size-fits-all content? #fail What is the secret ninja weapon for digital content segmentation success?
09:27
September 17, 2018
Impact of industry disruption for small businesses: Who's at risk?
Let's cheer for local businesses! Backbone of America's economy. Scary trend: 4 million more business deaths than births in last decade. What keeps the doors open? Who is at risk? How can you stay on your game?
09:56
September 14, 2018
3 Tips for real estate success: Buyer strategies, seller insights and selecting the right realtor - Gary Bartlett guest speaker
How to take advantage of the current real estate market conditions in Tallahassee. 3 Tips for success: Buyer strategies, seller insights and selecting the right realtor.
10:05
September 13, 2018
How to crush a local marketing campaign - SMASH all the boxes at once!
How to crush a local marketing campaign - SMASH all the boxes at once! Inbox, Mailbox, Facebook Feed, Geo-fence, Text and Retarget. You MUST have bold, compelling call-to-action and straight to the point. Prep your list/data and have lightening fast response time for new leads. Go get 'em!
08:50
September 12, 2018
How will Voice Search impact your SEO plan for 2019?
How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents via Google My Business, Q&A, FAQ, Snipets and video!
08:58
September 11, 2018
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces.
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces: operating out of the opinions of others & driven by the need to acquire material status. How do you know if you are stuck? Is it #miserymonday or #mojomonday How do you climb out?
09:04
September 10, 2018
Why Geo-fencing should be part of your digital game plan
Why Geo-fencing should be part of your digital game plan. How, what, where and the why of getting the great ROI from your mobile marketing.
09:43
September 7, 2018
Has your business flat-lined? Time for business CPR? 7 steps to breathe life back into your business
Has your business flat-lined? Time for business CPR? Here are 7 steps to breathe life back into your business.
09:05
September 6, 2018
Don't let your website visitors bounce! 5 Tactics to lower your bounce rates
Don't let your website visitors bounce! Why you should care and how you can decrease your bounce rate to increase website new business opportunities. Here are 5 tactics: 1) Content bites and chunks 2) Better visuals 3) Compelling call-to-actions 4) Blogging 5) Use Google Keyword Planner
09:47
September 5, 2018
3 Keys to prepare for growth - why you should or shouldn't plug-in your amp!
Why you should or shouldn't plug-in your amp! Is it time to increase your reach to grow your business? Don't make a costly mistake. You might be costing yourself potential lost revenue. Here are 3 keys to prepare for growth: 1) Document your growth process 2) Train others to help lift 3) Boost your visibility
08:52
September 4, 2018
Why You Need to Add Podcasting to Your Marketing Mix
Your audience is constantly on the go so give them the flexibility to tune in. Podcast is perfect for hyper-targeting your audience and has huge SEO value. In 2018, 24% of Americans listen to a podcast regularly. Anchor.fm is a free tool that can syndicate your podcast to multiple platforms at once.
09:26
August 31, 2018
How to use your blog to meet your clients at any stage of the buyer's journey.
How to use your blog to meet your clients at any stage of the buyer journey. Draft your content to match these stages: Awareness - Need recognized, Consideration - Investigative research and Evaluation of reviews, Decision- Making - Decision time. This is a digital appetizer for your virtual lunch and learn.
09:06
August 30, 2018
Are you winning the digital attention game? Or are you sitting on the sidelines whining about the rules?
Are you #winning the digital attention game? Or are you sitting on the sidelines whining about the rules? Those who are #winning define the rules: 1) Be 100% all-in at what you do 2) Be fearless in telling, showing and sharing it 3) Be laser-focused on eliminating negativity 4) Be vigilant in self-accountability (protect you and yours + own mistakes) 5) Be aggressively thankful (grateful and avoid chasing the Joneses) #digitalappetizers #virtuallunchandlearn
08:57
August 29, 2018
How do you deliver value long after sale?
How do you deliver value long after sale? Providing a custom recording of a one-on-one screenshare and audio recording in a video format is a great "beyond the sale" product. Using Join.me is an effective tool to to show the value, explain the benefit, find out questions and demonstrate solutions. This is your digital appetizer on your virtual lunch and learn.
09:23
August 28, 2018
What are the 5 ingredients of meaningful work?
Working at something you hate is called stress, working at something you love is called passion. - Simon Sinek What are the 5 ingredients of work? 1) Hustle - make every minute count 2) Follow through - finish as strong as you start 3) Positive mojo - Optimism through challenges 4) Magic of listening - good communicators are great listeners 5) Inside-out growth - learn from failures, build on successes #digitalappetizers #virtuallunchandlearn Digital Opps
09:06
August 27, 2018
Why do most small businesses #FAIL within the first three years?
Why do most small businesses #FAIL within the first three years? Hats. They don't know which one to wear or when to put them on. What are these magical hats of success? Where can we get them?
09:45
August 24, 2018
What is your #1 obstacle in reaching new business?
What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here's how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What's the secret to great content?
09:31
August 23, 2018
The invisible poison wall of judgement and the anti-dote for it
What is the invisible wall built around you stopping you from moving forward? Judgement. It is an invisible wall built brick comment by brick thought that poisons us from being our best self! What is the anti-dote to the poison of judgment?
11:27
August 22, 2018
Clutter kills creativity so make space for innovation and inspiration
Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can't create innovation and inspiration without clearing the clutter. Pull it and categorize it, donate, trash and keep. Clutter free is where new possibilities are born.
08:31
August 21, 2018
Retargeting - Magical digital be back dust for website visitors
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It's like magical be-back dust. Leverage visitor intent and invite them back.
09:47
August 20, 2018
Is your business going to GROW in 2019? If so, you are going to need more attention.
Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan 2) Be adaptable 3) Be relevant 4) Connect deeper
09:42
August 17, 2018
Google thinks mobile-first - does your business?
Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here's a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success - social media and CTA text central.
09:24
August 16, 2018
What is OTT? Over-the-Top and Why It Matters For 2019 Marketing
What the heck is O.T.T.? "Over-the-top" describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience who stream rather than watch via cable/satellite. Tell your story in 15, 30 and 60 sec format and connect with emotions of audience to your product/service industry and consider the shows/programs they watch in your creative.
09:39
August 15, 2018
Understanding how consumers think and feel about your brand is key
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it's true. The Internet hasn't changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start with the six basic emotions (happiness, surprise, sadness, anger, disgust and fear) and work backwards for insight in how to connect in today's social sharing world. 
09:36
August 14, 2018
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