Digital Marketing from Digital Opps

Digital Marketing from Digital Opps

By Michael Winn
Insights, tips and strategies to grow your business leveraging digital marketing.
More places to listen

More places to listen

Building the Perfect Web Design PB&J WordPress Sandwich
There's nothing like enjoying a yummy PB&J sandwich. No, we aren't talking about peanut butter and jelly. We are talking about the must have Pixels, Blogs and Javascript running on your WordPress website. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
19:02
July 22, 2019
Performance-based Digital Marketing and B2B LinkedIn Strategies
The success of digital marketing isn't just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital marketing agency in San Francisco to discuss performance-based digital marketing and B2B paid strategies on LinkedIn. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
18:49
July 19, 2019
Marketing ROI: Discovering the Profit Formula Behind the LTV and CAC Ratio
These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely critical. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
15:19
July 18, 2019
Crafting Irresistible Content: Secret Sources to Find Sticky Words for Killer Copy
Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your products/services? In this episode we discuss five great resources to explore sources for discovering these insights. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
16:14
July 17, 2019
Deploying Undercover Agents: 9 Keys to Winning the Social Web Spy Games
In 2019, the stakes couldn't be higher when it comes to identifying competitive advantage for your brand. In this episode, we discuss nine key tactics you should deploy and monitor in order to keep track of your competitors. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
11:08
July 16, 2019
Overcoming the Digital Marketing Challenges in the Architectural Industry in 2019
In today's episode, Michael is joined by guest Megan Glasgow from Hoy Stark Hagan Architects. Listen in as Michael and Megan discuss how to overcome the challenges and the status quo that is often the conservative approach to branding in the architectural industry.  For more digital marketing strategies, visit rboa.com/blog 
20:50
July 12, 2019
How Can Small Businesses Compete with Fortune 500 Brands? The 100x Factor
In the 1940's, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the Internet has now come full circle and brands (big or small) who do not adjust will suffer too. So how can your small business compete now? Tune in. For more digital marketing strategies, visit rboa.com/blog
10:00
July 11, 2019
A Prime Day for Stranger Things: The Formula for Building Pillars of Brand Profit
What can your brand learn from Amazon's Prime Day and Netflix's end goal with it's most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the secret formula for any company to remain relevant in our internet-based consumer-driven eco-system. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
09:52
July 10, 2019
Time to Close Your Business in 2019 or Invest in the Internet-based Consumer-driven Mobile-optimized Eco-system.
Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy's, JCPenny's, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff staff and sell properties. But why? What can your brand learn from these failures? Tune in. For more digital marketing strategies, visit rboa.com/blog
23:21
July 9, 2019
LinkedIn Learning: The Disruption in Higher Ed & The Best $576 Business Growth Hack of 2019-2020
For businesses looking for a competitive edge in 2019-2020, take a look into LinkedIn's Premium Business subscription which includes unlimited access to over 100,000 online courses taught by more than 800 industry thought leaders. In February of 2019, Standford University IT migrated its online learning accounts from Lynda.com to LinkedIn Learning. For less than the cost of one course credit hour from a state college, you can empower your staff with the skills to ensure your company is equipped for the future. For more digital marketing strategies, visit rboa.com/blog
16:54
July 8, 2019
What Would Happen to Your Digital Marketing Plan if Facebook, Instagram and WhatsApp Went Down? Like Today. #facebookdown
Having a contingency plan for when your main ad platform goes down is critical to managing a digital marketing communication plan. Here are a few tips on what to do to now and for the future when this happens. For more digital marketing strategies and tactics, visit rboa.com/blog
09:58
July 3, 2019
Perfecting the Middle of the Funnel Content Marketing & Reaching 6,000 Podcast Downloads!
Understanding the "Middle of the Funnel" and the type of content needed to engage your audience is critical to building brand trust and new client relationships. Podcasts and video series are just one form of middle of funnel content. Celebrate with us on reaching the 6,000 podcast episode downloads! Tune in. For more digital marketing strategies to help grow your business, visit rboa.com/blog
13:23
July 2, 2019
The Social Web Effect of 2020 – Gleaning Insight from Russian Facebook Ads of 2016. Part 3 of 3
Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on this three part series of how your business can leverage the tactics, but in an authentic and transparent approach to help grow your business over the next 18 months. 
15:40
July 1, 2019
The Social Web Effect of 2020 - Gleaning Insight from Russian Facebook Ads of 2016. Part 2 of 3
Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on part 2 of 3 part series. For more digital marketing strategies, visit rboa.com/blog
22:34
June 27, 2019
The Social Web Effect of 2020 - Gleaning Insight from Russian Facebook Ads of 2016. Part 1 of 3
Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what they posted and who they targeted is like seeing the playbook of the winning team of a national sports championship. Listen in on this three part series of how your business can leverage the tactics, but in an authentic and transparent approach to help grow your business over the next 18 months. For more digital marketing strategies and tactics, visit rboa.com/blog 
18:22
June 26, 2019
This isn't 1980, so why is your marketing strategy still sailing on The Love Boat?
Remember when you couldn't wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV show, billboard, radio program) to reach the largest segment of your target audience? That has all changed. With Netflix, Hulu, Pandora, Spotify and many other individual preference-driven platforms driving our appetite for personalized media consumption, marketers need to change their marketing strategy. Tune in. For more digital marketing strategies, visit rboa.com/blog
17:00
June 25, 2019
Cultivating A Digital Market Romance Through Geo-fencing Your Competition
Creating a digital fence around your competition's physical location is a savvy digital marketing play, but deploying the right ad creative for that tactic is the secret to romancing the clients into a relationship with your brand. Tune in. For more digital marketing strategies, visit rboa.com/blog
19:30
June 24, 2019
The 5 Missing Components of Growing Your Business in 2020
Is your business prepared for the disruption of the "Gig Economy"? How can your business proactive plan for and execute a digital marketing plan with future market disruptions in play? Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
14:29
June 20, 2019
8 Marketing Tactics to Boost Your Podcast Signal
With more and more vehicles equipped with Bluetooth connectivity, commuters are consuming podcast like candy. Not to mention, audio is great for working out, jogging or walking. So how can you grow your podcast audience? Here are 8 simple tactics to market your podcast channel. Tune in. For more marketing strategies and tactics, visit rboa.com/blog
12:55
June 19, 2019
Contact Forms versus Instant Chat or Chatbots for New Lead Opportunities
We live in an instant gratification world. Consumers have little to no patience when it comes to waiting for answers. How can your business leverage contact forms, instant chat and/or chatbots to ensure the best experience for your website visitors? Tune in. For more digital marketing strategies, visit rboa.com/blog
09:13
June 17, 2019
Traction: Getting a Grip on Your Business (Gino Wickman): Chapter 9/10 - Pulling It All Together
Join Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions as they wrap up the book review of Traction (a best seller) by Gino Wickman. If feel like your company has hit the ceiling and want to explore a systematic approach to breaking through, this episode is for YOU! Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
29:36
June 14, 2019
The Importance of Brand Integrity and Consumer Confidence in a Skeptical Social Web World
With broadcast networks filled with corporate deceit and our social media feeds peppered with fake news, it's no wonder we have evolved into a skeptical social web world. So how can companies strengthen brand integrity and build consumer confidence? Tune in. For more digital marketing tips and strategies, visit rboa.com/blog
09:56
June 13, 2019
Growing Your Business Means Protecting Your Business in a Cyber Safe Landscape
If you are running digital marketing campaigns and collecting your own first party data (which you should be) you MUST protect that data. Michael Winn is joined by a special guest on the show Blake Dowling from Aegis Business Technologies to chat about best practices in cyber security. Tune in. For more digital marketing strategies, visit rboa.com/blog
10:01
June 12, 2019
Mastering The Art of Attention Across Your Digital Marketing Canvas
Understanding your digital marketing canvas is predicated on understanding what's most important to your target audience and then reverse engineering your creative content and messaging accordingly. Here are 3 key ways to ensure your campaign's success. Tune in. For more digital marketing tactics, visit rboa.com/blog
13:52
June 11, 2019
Hacking Your Business Growth Plan and Cultivating a Mindset Towards Innovation
If you are responsible for the growth of your business or your division, how do you cultivate a mindset towards innovation? Here are four simple steps to help break the cycle of complacency keeping you from moving forward. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
09:56
June 10, 2019
Welcome to Traction: Getting a Grip on Your Business (Gino Wickman): Chapter 8 - The Traction Component
In this episode, Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions discuss Chapter 8 - The Traction Component - of the book Traction by Gino Wickman. It's all about Rocks, Level 10 Meetings and accountability and creating a pulse for your meetings. Tune in. For more episodes on Traction, visit rboa.com/blog
28:04
June 7, 2019
How to Leverage Intent-based Marketing Strategies Through Brand Awareness Campaigns
Intent-based marketing and brand awareness campaigns are often approached with and either/or option, but that is not the case, they can be integrated together with the contextual creative and deployed on the appropriate ad platform. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
13:40
June 6, 2019
How to Get 21x More Views and 36x More Messages on LinkedIn in 2019
It's no secret that since Microsoft's acquisition of the LinkedIn platform for $26 billion in 2016 the LinkedIn network has become the #1 content distribution channel for B2B marketers. Businesses who leverage this insight can create new business opportunities and amplify their brand reach. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
12:54
June 5, 2019
How to Create Online Forms with Intelligence and Purpose Using GravityForms
In mobile-driven society accessing the web, online forms can make or break new business opportunities. In this episode, we discuss several tactics in creating forms that can develop website leads into new clients for your business or organization. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
09:41
June 4, 2019
Creativity - Finding it in the ordinary and mundane
 Looking for a fuel source to fuel your creativity, look no further than the life around you.  "Creativity involves breaking out of expected patterns in order to look at things in a different way." -- Edward de Bono  For more inspiration for your digital marketing efforts, visit rboa.com/blog
10:03
June 3, 2019
Welcome to Traction: Getting a Grip on Your Business: Chapter 7 - The Process Component
As a business owner having your internal and external processes mapped out and documented are a key component to helping to take your business to the next level of growth. Join Michael Winn and Katie Lilly as they discuss this process. Tune in. For more episodes of the review of the book Traciton, visit rboa.com/blog
29:06
May 31, 2019
Discovering The Digital Treasures Revealed By The Social Web
If Indiana Jones were a modern day digital marketer, what tools would he use to find the clues to the Social Network of Gold. As an archaeologist of the social web, social listening is the essential method of gleaning insight and understanding to market sentiment in order to grow your digital brand. For more digital marketing strategies, visit rboa.com/blog 
09:36
May 30, 2019
When is the best time to update/refresh your website design?
Knowing when to update your website is important, but even more important is the WHY behind the update/refresh. Understanding how to balance the goals and objectives of your company versus the most popular content your website visitors are looking for is key to a successful website refresh. Tune in. For more digital marketing strategies, visit rboa.com/blog
09:50
May 29, 2019
Guide to the Best Digital Marketing Campaigns: Empathy versus Emotional Storytelling
Inside this episode, we discuss the four ways in which empathy can be the linchpin in creating a successful digital marketing campaign. Tune in. For more digital marketing strategies, visit: rboa.com/blog
10:00
May 28, 2019
Shifting Gears: Digital Marketing for the Automotive Industry in the Age of Disruption
The challenges facing the automotive industry have a significant influence on how dealers can improve customer retention as well as the most effective approach to reaching the convenience-driven consumer who demands greater transparency. Tune in. For more digital marketing strategies, visit rboa.com/blog
10:10
May 24, 2019
Are you a 10,000 hour expert? Why 10,000 experiments matter in growing your personal brand.
In the context of developing your personal brand, sharing your experiences of over 10,000 hours (or experiments) is your unique story. Documenting that story is far more compelling than just telling someone why they should buy from you. For more digital marketing strategies, visit rboa.com/blog
10:03
May 23, 2019
5 Steps to Catapult Your Business into 2020 through Personal Branding
What will it take for your business to thrive in 2010? Personal Branding. Every company regardless of size will need to have one or more personal brands producing content at scale across the the social web. Here are 5 simple steps to ensure you get there! tune in. For more digital marketing strategies, visit rboa.com/blog
09:57
May 22, 2019
Growing your non-profit association membership (CiviCRM) integration with WordPress
If you are a non-profit struggling with how to grow your membership, you might consider looking into CiviCRM and WordPress. Together they can help strengthen the membership value proposition for your organization. Tune in. For more digital marketing strategies, visit rboa.com/blog
09:58
May 21, 2019
The 4 Reasons Why the Internal / External Upside of Digital Marketing Will Grow Your Business
If your business is struggling to justify the time, resource and capital commitment of building your digital brand, these four reasons might tip the scale. Tune in. For more digital marketing strategies, visit rboa.com/blog
08:36
May 20, 2019
8 Questions to Ask When Looking for a Web Design Agency
An important aspect of executing a solid digital marketing campaign is making sure your website is optimized for engagement and conversion. If you are not fully optimized and think it might be time to redesign your company website, this a great set of questions to include when interviewing a potential web design agency. For more digital marketing strategies, visit rboa.com/blog
14:26
May 17, 2019
The Importance of (Personal) Brand Marketing in the Gig Economy
How will your business fair during the disruption of the corporate status quo? The Gig Economy will power more that 43% of the workforce in 2020 - Brad Smith, CEO of Intuit. For more digital marketing strategies, visit rboa.com/blog
09:47
May 16, 2019
Recruiting and Building Culture: A Roadmap for any SMB. (Ps. We are hiring!)
The challenges SMB (Small Businesses) face in 2019/2020 in recruiting and building culture to grow their business center around two core components core values and company culture. In this episode we discuss 7 steps to create a roadmap for your team building process. Tune in. For more digital marketing strategies, visit rboa.com/blog
10:01
May 15, 2019
Why engagement is critical to the success of your digital marketing campaign
As marketers, we are often so eager to push people through the marketing funnel to take action that we loose sight of their experience of the marketing content. Facebook's ad platform is optimized for content engagement (likes, shares and comments). Understanding that optimization is essential in building a successful digital marketing campaign. For more digital marketing strategies, visit rboa.com/blog
10:01
May 14, 2019
Digital Marketing Innovation: 5 Steps to Get from Here to There
Mapping out the process of how to make a strategic change in your digital marketing plan can be a challenge. Here are 5 steps to simplify the process. Tune in. For more digital marketing strategies, visit rboa.com/blog
09:47
May 13, 2019
Traction by Gino Wickman: Chapter 6 - The Issues Component
Join Michael Winn, from Digital Opps and Katie Lilly as they discuss their experience walking through chapter six of the book Traction by Gino Wickman.  You can find other episodes of the review by visiting, rboa.com/blog
24:32
May 10, 2019
7 Ways to Segment Your Audience to Leverage Contextual Creative to Increase Brand Awareness
The key to maximizing your brand reach isn't by spending more money on advertising. It's about creating contextual visuals and ad copy that speaks to the individual motivations of your collective audience. Here's how to do it. Listen in. For more digital marketing strategies, visit rboa.com/blog 
09:57
May 9, 2019
6 Reasons Why You Don't Need a Digital Marketing Agency to Grow Your Business
This is not rocket science. It really boils down to creating and posting daily content across the social web to elevate brand awareness. Listen in. For more digital marketing strategies, visit rboa.com/blog
09:49
May 8, 2019
What challenges are digital marketers facing in 2019?
In this fast-paced social web world, staying on top of all the latest digital marketing tools can be a challenge for digital marketers. Tune as we discuss this and other real world challenges. For more digital marketing strategies, visit rboa.com/blog
09:53
May 7, 2019
Geo-targeting + Cinco de Mayo: How to maximize location-based mobile marketing to grow your business
Location-based mobile marketing is a great way to display your contextual creative to the right audience at the right time. Tune in to learn more about geo-targeting strategies for Facebook and Instagram. For more marketing strategies, visit rboa.com/blog
09:59
May 6, 2019
How Google SEO and your Podcast equals double ROI for you digital marketing campaign
Understanding the value Google places on original content on the web is an important factor in determining the tactics of your digital marketing campaign. Learn why leveraging written transcriptions of your podcast can boost your SEO (search rankings) and yield double ROI for you digital marketing campaign. For more digital marketing strategies, visit rboa.com/blog
09:57
May 3, 2019
4 Must Haves for Building Landing Pages that Convert - Think Mobile-First
While websites can produce lead generation opportunities, landing pages are designed to ONLY produce leads. In today's episode we discuss the 4 must haves for building landing pages that convert. Tune in. For more marketing strategies, visit rboa.com/blog
08:25
May 2, 2019
Consumer disruption and how it impacts your marketing strategy
Consumers make decisions based on their personal preferences across multiple channels. Understand that process and ensure that you offer a consistent cross-channel brand experience. What are the 3 biggest challenges facing brands today? Tune in. For more digital marketing strategies, visit rboa.com/blog
09:58
May 1, 2019
Contextual digital content at scale will explode your business for good or for bad. Are you prepared?
Executing a successful contextual digital content at scale campaign has the potential to expose the strengths and weaknesses of your company. Are you prepared for the growth? Tune in. For more strategies to grow your business, visit rboa.com/blog
09:44
April 30, 2019
How to perform CPR (Contextual + Pre-Roll) Video Branding to revive and grow your business
The changes Google made in 2017 to its AdWords platform to allow marketers to leverage Search History against video creative is not only a game changer, but it is a sneaky strategy to take advantage of underpriced attention. Why pay $2 per click for a popular keyword when you can get the same search term with Pre-Roll video as for .06 cents? Want more digital marketing strategies, visit rboa.com/blog
09:22
April 29, 2019
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 5 of 5 - Advocates + Brand Ambassadors
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part five, we will discuss the Advocacy section. Tune in. Find more digital marketing strategies and tactics by visiting rboa.com/blog
09:38
April 25, 2019
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 4 of 5 - Loyalty
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part four, we will discuss the Loyalty section. Tune in. 
09:22
April 24, 2019
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 3 of 5 - The Conversion
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part three, we will discuss the Conversion section. Tune in.  For more great digital marketing strategies, visit rboa.com/blog
10:01
April 23, 2019
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 2 of 5
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part two, we will discuss the Consideration section. Tune in. For more digital marketing strategies and tips, visit rboa.com/blog
09:43
April 22, 2019
Traction: Getting a Grip on Your Business / The People Component
 A continuation of the book Traction: Getting a Grip on Your Business - A review of Chapter 4 / The People Component Guest Katie Westerfield Lilly from Lillyfield Accounting Solutions  View other episodes of this series at rboa.com/blog
21:34
April 19, 2019
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 1 of 5
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part one, we will discuss the Awareness section. Tune in. For more great digital marketing tips and strategies, visit rboa.com/blog
09:52
April 18, 2019
Why LinkedIn Organic Content is The Hot Spot for B2B Marketing
Discussing the strategies of organic LinkedIn content and how to leverage it to grow your business and create new business opportunities.  For more digital marketing tips and strategies, visit rboa.com/blog
10:47
April 17, 2019
7 Key Elements for Effective Digital Marketing to Baby Boomers
Baby Boomers represent the market segment with largest amount of disposable income (estimated $15 trillion dollars). So what are the most effective methods of reaching this marketing segment leveraging digital marketing. Tune in. For more digital marketing strategies and tactics, visit rboa.com/blog
09:43
April 16, 2019
Digital R.E.C.O.N - Mastering the 5 Stages of Social Surveillance to Know Your Target Audience
Many businesses make the mistake of not fully comprehending their target audience. You can have the best marketing strategies, tools and tactics, but if you don't understand what absolutely most important to your audience you will never hit the target. Listen in. For videos and other digital marketing resources visit rboa.com/blog
10:04
April 15, 2019
What are the 4 cornerstones of building a digital empire?
 Understanding the landscape of the social web and how it impacts the future success (or failure) of your business is paramount.   Want more? Visit rboa.com/blog
09:52
April 12, 2019
Why you should be building an army of creatives right now!
 Producing internet content at scale now will payoff monster dividends in 24-36 months.  Learn more about joining our army of creatives ->  https://rboa.com/internships/ 
09:14
April 11, 2019
Optimizing Your Instagram account with a little SquareLovin
Whether you have a personal brand or have a business Instagram account, you should checkout SquareLovin? No, I'm not talkin' about passion for math nerds. This is a free analytics tool for managing your Instagram account. You can visit squarelovin.com to set up your account.  For more digital marketing resources, visit rboa.com/blog
13:20
April 10, 2019
Ways to lower the barrier to influence first-time clients and create a great first-time impression
New client acquisition is always more expensive compared to client retention marketing. So what strategies can ehlp your business attract new business and cultivate those new business relationships? Listen in. Learn more at rboa.com/blog
14:34
April 9, 2019
7 Ways to Use Social Media for Recruitment
 A fresh take on how businesses are connecting with potential employees to grow their business. Learn more at rboa.com/blog
18:52
April 8, 2019
Episode #5 of the book Traction by Gino Wickman: Mapping 10YR-3YR-1YR Plan
 Welcome to episode #5 of the book Traction by Gino Wickman. Katie Westerfield Lilly and Michael David Winn wrap up chapter 3 and discuss mapping out your 10 year target, 3 year picture and 1 year plan. Love to get your comments from today's episode! 
23:06
April 5, 2019
Why thinking like a media company now matters and how it will impact the fate of your business by 2025
The mass media shift from radio to TV that happened in the 30's has happened again. The new mass media shift is from TV to the Internet. Ignoring that shift will greatly impact business both small and large. Listen in!
18:13
April 4, 2019
How to elevate brand awareness for a small business in a local market.
In order to demonstrate your value to your local community you first have to show that you find value in the community. Learn how to capture the attention of your local community by speaking to them about what's most important to them then your brand awareness will explode. 
14:17
April 3, 2019
What's the DL on the Instagram DM strategy to build 1-2-1 relationships for your business?
The Instagram DM (Direct Message) strategy is a power social media marketing strategy to grow relationships between your target audience. So what's workin (and what's not) on this popular platform? Listen in. Find more great tips on our blog at rboa.com/blog
13:19
April 2, 2019
What do the media consumption trends of 2018 reveal? How does that impact your marketing?
Reviewing the media consumption trends from 2018 review. What can we learn from the 2018 Nielsen Audience Reports and how can we avoid wasting our advertising dollars?
15:35
April 1, 2019
Session 4: Reviewing the book Traction by Gino Wickman - Your Marketing Strategy
Session 4: Reviewing the book Traction by Gino Wickman - Your Marketing Strategy
29:59
March 29, 2019
The multiplier of viral: How to harness the power of the social web to amplify your brand reach
 How to harness the power of the social web to amplify your brand reach. Viral is the multiplier that search can't match.  
15:24
March 28, 2019
How to leverage AI and deploy one-to-one messaging to maximize your market reach to grow your business
The market is speaking. Are you listening? Creating content that meets the market collective on a one-to-one basis is key to deploying digital marketing at scale. Learn more at rboa.com/blog
17:43
March 27, 2019
Can your digital presence scale along with your plans for growth in 2019? Why not?
If your website is built on WordPress (33% of site on the internet are), then you have the ability to scale. What factors could make your site vulnerable? What should you do?
11:39
March 26, 2019
How to rescue your local brand from being irrelevant and invisible.
Many successful business are ignoring the signs and are throwing 80% of their ad budget in the garbage. Are you? What to do about it today.
18:29
March 25, 2019
What are the 12 Essential Markers of Successful Digital Marketing? Part 2
 What are the 12 Essential Markers of Successful Digital Marketing? Today is part two in a series discussing these important markers 
20:10
March 22, 2019
What are the 12 Essential Markers of Successful Digital Marketing in 2019?
 What are the 12 Essential Markers of Successful Digital Marketing? Today is part one in a series discussing these important markers. 
16:57
March 21, 2019
What patterns can we learn from the relationship between media formats and content consumption by the masses?
 Where is mass consumer attention in 2019? How can you leverage that consumption for your brand? Learn more about digital marketing on our blog.
14:00
March 20, 2019
ADA Web Compliance is not just about passing a test to avoid penalties or a lawsuit.
 It's about providing access to online content for all individuals regardless of their abilities. In 2018, there was a 181% increase in lawsuits filed in federal court for ADA web accessibility. If you are in New York or Florida and are in the retail, food service, travel/hospitality, banking/finance, entertainment or leisure, please listen in.
17:51
March 19, 2019
The best Instagram audience growth formula that is killing it right now. Why many brands aren't doing it.
More than 95 million photos and videos are uploaded to Instagram everyday. So how can you engage with the right people in the right conversation to grow your audience? Listen in!
09:59
March 18, 2019
Traction: Get a grip on your business. Let's talk core values and core focus.
Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a strong foundation to grow your business. Listen in!
29:59
March 15, 2019
How to respect the consumer digital journey and encourage them to take the next step along their pixel path
Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount. Armed with this knowledge, you can re-engage them at the last step they took by deploying a segmented retargeting campaign.
12:48
March 14, 2019
Do you want to elevate the social media visibility and digital reach of your organization?
One-to-one engagement is the game, personal brand is the play. Learn how your company can cultivate and ignite personal brand within your staff and leverage it to expand your reach and visibility.
12:20
March 12, 2019
Why isn't your social media working? What tactics are working in 2019? If you want more engagement, listen in.
Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn - which are free - but to achieve the audience reach to grow your business it's a pay-to-pay game. Do you have your content tree in full bloom? Listen in to find out how.
12:57
March 11, 2019
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 2
Katie Lillyfield from Lillyfield Accounting Solutions joins Michael Winn to discuss Chapter 2 (Letting Go of The Vine) of "Traction" the book by author Gino Wickman.
25:45
March 8, 2019
Sales or membership down? How can Social Proof tip the scales of consideration in your favor.
How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your brand.
09:54
March 7, 2019
Do you want to see your digital brand explode with mass attention?
If you aren't using the A.I.M + Action method you are losing in 2019.  Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or click).
09:52
March 6, 2019
7 Overlooked Resources for Discovering Consumer Insight to Craft Highly Effective Content
 What are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content?  
09:57
March 5, 2019
What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?
For brands centered around the 18-34 year target audience segment, this is a huge signal in the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service promotion.
09:58
March 4, 2019
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction Episode 1
Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for episode 2.
27:29
March 1, 2019
How Can Geo-fencing Impact the Growth of Your Business in 2019?
What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?
10:01
February 28, 2019
How Can You Improve Brand Engagement Across Platforms in 2019?
What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?
09:58
February 27, 2019
How to set your digital marketing goals for 2019!
What are the 6 essential action items in delivering content at scale to win the digital attention game? 
10:00
February 26, 2019
Need to migrate your website from Joomla to WordPress? It can be done.
Time to update your website? WordPress versus Joomla - picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done. 
11:57
February 22, 2019
Digital marketing ROI - which platform has inflated pricing and which one is undervalued?
Digital marketing ROI - paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued?  
14:33
February 21, 2019
How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow?
How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?
13:53
February 19, 2019
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale.
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019.
15:30
February 18, 2019
Understanding the difference between growing your business versus scaling it 2019
Understanding the difference between growing your business versus scaling it and why it matters in 2019. Want to learn more? Very excited to announce a whole new series coming on Fridays beginning March 1, 2019. 
11:15
February 15, 2019
7 Ways to Leverage Private Events to Boost Your Marketing in 2019!
 7 ways to leverage private events to boost your marketing for 2019! Lessons learned from the most EPIC event that never happened. 
10:13
February 13, 2019
Why aren't people buying? What's wrong with logical-based marketing and messaging?
 Why aren't people buying? What's wrong with logical-based marketing and messaging.  Taking a deeper dive into the motivation behind the decision making process.
10:02
February 12, 2019
Planning to attend an expo as a vendor to grow your business in 2019?
 Planning to attend an expo as a vendor to grow your business in 2019? What digital tactics should you leverage to maximize your ROI from the event?
09:32
February 11, 2019
What is ADA compliance and how does it relate to your business website?
 What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court - up 181% from 2017. If your business or organization receives federal funding or your provide public access to your business you should make sure your website is ADA compliant! 
09:57
February 8, 2019
How can you leverage Spotify to grow your business in 2019?
 Spotify bets big on podcast and buys Gimlet Media and Anchor.fm, why should your care? How might it impact the growth of your business in 2019? 
09:53
February 7, 2019
What's the hidden key to opening the door to growth for your business in 2019?
 What's the hidden key to opening the door to growth for your business in 2019? Has your business plateaued or beginning to shrink? Why? What can you do about it? 
09:40
February 5, 2019
What is the best strategy to build your brand in 2019?
 If you are a solo practitioner, realtor, sales rep, brand ambassador or small business owner and want to build your brand in 2019, focus on this strategy. 
09:56
February 1, 2019
Why isn't your 2016 marketing working in 2019?
Why isn't your marketing working? Are you going to keep pushing the same 2016 content in 2019? What are your options? 
09:47
January 31, 2019
Why the 4 motivators driving social media interactions matter in 2019
 What are the four motivators driving our interaction and activities on social media? Why you should care and how it will impact you digital marketing in 2019.  
09:36
January 25, 2019
What is the key to maximizing your marketing reach for 2019?
What is the key to maximizing your marketing reach for 2019? This strategy will absolutely help you crush your marketing goals!
09:39
November 12, 2018
Getting to know your target audience like an FBI profiler
Let's talk about who you are looking for, what you want them to do and how to influence their decision making process.
09:47
October 30, 2018
Taking inventory of what you got. Giving back to your community.
In today's podcast, we talk about taking inventory of what you have, what you waste and ways to help others in your business community.
09:41
October 22, 2018
How does design thinking impact your marketing?
What are you saying? Are you struggling to get responses from your target audience? How does design thinking impact your marketing?
09:56
October 5, 2018
4 Sneaky Blog Topics to Post before November 1 that will go viral and boost your SEO!
4 Sneaky Blog Topics to Post before November 1. These are proven methods for crafting content marketing articles that will go viral and boost your SEO and your visibility!
09:16
October 4, 2018
How to build a strategic marketing plan for 2019. Part 4 of 4
How to build a strategic marketing plan for 2019. This is part four in a series of four discussing the smart steps businesses take in planning for growth.
09:58
October 3, 2018
How to build a strategic marketing plan for 2019. Part 3 of 4
How to build a strategic marketing plan for 2019. This is part three in a series of four discussing the smart steps businesses take in planning for growth.
09:21
October 2, 2018
How to build a strategic marketing plan for 2019. Part 2 of 4
How to build a strategic marketing plan for 2019. This video is part two in a series of four discussing the smart steps businesses take in planning for growth.
09:47
October 1, 2018
How to build a strategic marketing plan for 2019. Part 1 of 4.
How to build a strategic marketing plan for 2019. This video is part one in a series of four discussing the smart steps businesses take in planning for growth.
08:47
September 28, 2018
What is the impact of your digital brand on your business?
What is the impact of your digital brand on your business? Fact: 75% of users make a judgement about a company's credibility based on their website. Let's talk about digital turn offs that might be costing you business and/or new clients.
09:40
September 27, 2018
When to shift from Facebook Groups to your own Private Online Network and how to monetize it
When to shift from Facebook Groups to your own Private Online Network in order to scale your business, add customer/member value and monetize your network.
09:41
September 26, 2018
What is the ROI of pumping out daily digital content?
Exercising patience in a digital world of instant gratification. What is the ROI of pumping out daily digital content?
10:00
September 25, 2018
Why Content Marketing should be a top priority for you in 2019.
Why Content Marketing should be a top priority for you in 2019. What is the difference between content marketing and other forms of marketing? Why is it so effective? Here are 7 examples.
09:38
September 24, 2018
What 3 THINGS are preventing you from scaling your business?
Does it make sense to try and bail out water from a boat that is about to crash into a BIG rock? What is preventing you from scaling your business? 3 things: The Ego Monster, The Cheapskate, Delegating without purpose and zero vision casting.
09:54
September 21, 2018
Does your business have a social media triage in place?
Does your business have a social media triage in place? Whether comments are positive or negative you need to have a plan in place on how to respond. Having a response plan (triage) consists of analyzing and evaluating the comment and determining the right course of action. See a link to the social media triage chart once this video is complete.
09:51
September 20, 2018
Complaining is the toxic virus that will kill your business/productivity.
Complaining is the toxic virus that will kill your business/productivity. The 3 types are The Venter, The Sympathy Seeker and The Cronic Complainer. Complaining rewires (firing synapses) your brain weakening your immune system, raising blood pressure and elevating stress levels releasing the hormone cortisol. Complaining can literally kill you.
09:32
September 19, 2018
Google released mobile-first indexing in March 2018. Why should you care?
Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? Don't wait till 2019. Start planning now and execute. Check the comments for links to more resources or visit rboa.com/blog
09:58
September 18, 2018
What is the secret ninja weapon for digital content segmentation success?
If society is so addicted to highly-segmented media consumption, why do some companies continue to dish out one-size-fits-all content? #fail What is the secret ninja weapon for digital content segmentation success?
09:27
September 17, 2018
Impact of industry disruption for small businesses: Who's at risk?
Let's cheer for local businesses! Backbone of America's economy. Scary trend: 4 million more business deaths than births in last decade. What keeps the doors open? Who is at risk? How can you stay on your game?
09:56
September 14, 2018
3 Tips for real estate success: Buyer strategies, seller insights and selecting the right realtor - Gary Bartlett guest speaker
How to take advantage of the current real estate market conditions in Tallahassee. 3 Tips for success: Buyer strategies, seller insights and selecting the right realtor.
10:05
September 13, 2018
How to crush a local marketing campaign - SMASH all the boxes at once!
How to crush a local marketing campaign - SMASH all the boxes at once! Inbox, Mailbox, Facebook Feed, Geo-fence, Text and Retarget. You MUST have bold, compelling call-to-action and straight to the point. Prep your list/data and have lightening fast response time for new leads. Go get 'em!
08:50
September 12, 2018
How will Voice Search impact your SEO plan for 2019?
How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents via Google My Business, Q&A, FAQ, Snipets and video!
08:58
September 11, 2018
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces.
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces: operating out of the opinions of others & driven by the need to acquire material status. How do you know if you are stuck? Is it #miserymonday or #mojomonday How do you climb out?
09:04
September 10, 2018
Why Geo-fencing should be part of your digital game plan
Why Geo-fencing should be part of your digital game plan. How, what, where and the why of getting the great ROI from your mobile marketing.
09:43
September 7, 2018
Has your business flat-lined? Time for business CPR? 7 steps to breathe life back into your business
Has your business flat-lined? Time for business CPR? Here are 7 steps to breathe life back into your business.
09:05
September 6, 2018
Don't let your website visitors bounce! 5 Tactics to lower your bounce rates
Don't let your website visitors bounce! Why you should care and how you can decrease your bounce rate to increase website new business opportunities. Here are 5 tactics: 1) Content bites and chunks 2) Better visuals 3) Compelling call-to-actions 4) Blogging 5) Use Google Keyword Planner
09:47
September 5, 2018
3 Keys to prepare for growth - why you should or shouldn't plug-in your amp!
Why you should or shouldn't plug-in your amp! Is it time to increase your reach to grow your business? Don't make a costly mistake. You might be costing yourself potential lost revenue. Here are 3 keys to prepare for growth: 1) Document your growth process 2) Train others to help lift 3) Boost your visibility
08:52
September 4, 2018
Why You Need to Add Podcasting to Your Marketing Mix
Your audience is constantly on the go so give them the flexibility to tune in. Podcast is perfect for hyper-targeting your audience and has huge SEO value. In 2018, 24% of Americans listen to a podcast regularly. Anchor.fm is a free tool that can syndicate your podcast to multiple platforms at once.
09:26
August 31, 2018
How to use your blog to meet your clients at any stage of the buyer's journey.
How to use your blog to meet your clients at any stage of the buyer journey. Draft your content to match these stages: Awareness - Need recognized, Consideration - Investigative research and Evaluation of reviews, Decision- Making - Decision time. This is a digital appetizer for your virtual lunch and learn.
09:06
August 30, 2018
Are you winning the digital attention game? Or are you sitting on the sidelines whining about the rules?
Are you #winning the digital attention game? Or are you sitting on the sidelines whining about the rules? Those who are #winning define the rules: 1) Be 100% all-in at what you do 2) Be fearless in telling, showing and sharing it 3) Be laser-focused on eliminating negativity 4) Be vigilant in self-accountability (protect you and yours + own mistakes) 5) Be aggressively thankful (grateful and avoid chasing the Joneses) #digitalappetizers #virtuallunchandlearn
08:57
August 29, 2018
How do you deliver value long after sale?
How do you deliver value long after sale? Providing a custom recording of a one-on-one screenshare and audio recording in a video format is a great "beyond the sale" product. Using Join.me is an effective tool to to show the value, explain the benefit, find out questions and demonstrate solutions. This is your digital appetizer on your virtual lunch and learn.
09:23
August 28, 2018
What are the 5 ingredients of meaningful work?
Working at something you hate is called stress, working at something you love is called passion. - Simon Sinek What are the 5 ingredients of work? 1) Hustle - make every minute count 2) Follow through - finish as strong as you start 3) Positive mojo - Optimism through challenges 4) Magic of listening - good communicators are great listeners 5) Inside-out growth - learn from failures, build on successes #digitalappetizers #virtuallunchandlearn Digital Opps
09:06
August 27, 2018
Why do most small businesses #FAIL within the first three years?
Why do most small businesses #FAIL within the first three years? Hats. They don't know which one to wear or when to put them on. What are these magical hats of success? Where can we get them?
09:45
August 24, 2018
What is your #1 obstacle in reaching new business?
What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here's how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile website, Blog and email marketing. What's the secret to great content?
09:31
August 23, 2018
The invisible poison wall of judgement and the anti-dote for it
What is the invisible wall built around you stopping you from moving forward? Judgement. It is an invisible wall built brick comment by brick thought that poisons us from being our best self! What is the anti-dote to the poison of judgment?
11:27
August 22, 2018
Clutter kills creativity so make space for innovation and inspiration
Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can't create innovation and inspiration without clearing the clutter. Pull it and categorize it, donate, trash and keep. Clutter free is where new possibilities are born.
08:31
August 21, 2018
Retargeting - Magical digital be back dust for website visitors
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It's like magical be-back dust. Leverage visitor intent and invite them back.
09:47
August 20, 2018
Is your business going to GROW in 2019? If so, you are going to need more attention.
Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan 2) Be adaptable 3) Be relevant 4) Connect deeper
09:42
August 17, 2018
Google thinks mobile-first - does your business?
Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here's a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth goals, click-to-call?, directions link to Google Maps? Footer for success - social media and CTA text central.
09:24
August 16, 2018
What is OTT? Over-the-Top and Why It Matters For 2019 Marketing
What the heck is O.T.T.? "Over-the-top" describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges of OTT advertising and how to be ready to reach your audience who stream rather than watch via cable/satellite. Tell your story in 15, 30 and 60 sec format and connect with emotions of audience to your product/service industry and consider the shows/programs they watch in your creative.
09:39
August 15, 2018
Understanding how consumers think and feel about your brand is key
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it's true. The Internet hasn't changed us, it has exposed us. Understanding how society thinks and feels about your industry is key. Start with the six basic emotions (happiness, surprise, sadness, anger, disgust and fear) and work backwards for insight in how to connect in today's social sharing world. 
09:36
August 14, 2018
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