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Digital Marketing from Digital Opps

Digital Marketing from Digital Opps

By Michael Winn

Insights, tips and strategies to grow your business leveraging digital marketing.
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Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns

Digital Marketing from Digital OppsJan 31, 2020

00:00
24:06
How to Create LinkedIn Content that Connects and Converts New Clients

How to Create LinkedIn Content that Connects and Converts New Clients

Are you ready for this? Here are 5 Tips in 5 Minutes on how to up your LinkedIn game. Michael Winn is back with another episode of the Digital Opps Digital Marketing Podcast to help you understand how to create LinkedIn content that connects and converts new clients. For more digital marketing content visit our website at: https://rboa.com/blog/

Sep 21, 202205:12
Retargeting: Magical Cookies to Grow Brand Reach
Sep 02, 202205:41
5 Questions to Ask Your WordPress Website Hosting Company
Aug 26, 202204:22
Digital Priorities 2022: The MUST Have Tactics for Growth

Digital Priorities 2022: The MUST Have Tactics for Growth

Check out this episode, where we quickly unpack the must have tactics for digital brand growth in 2022.   

For more digital marketing strategies and tactics to help grow your business, visit https://rboa.com/blog

Oct 28, 202109:60
Secret SEO Superpowers of a Job Board

Secret SEO Superpowers of a Job Board

In today’s competitive job market, brands who understand the digital advantage of creating a job board on their own website will inherently see a spike in website traffic. In this episode of the Digital Opps Digital Marketing Podcast, our Chief Digital Officer, Michael Winn, reveals the secret SEO superpowers of a job board.

For more digital marketing trends and tactics to help grow your website, visit our website:

https://rboa.com/blog/

Oct 11, 202122:35
14-Pt Guide to a Successful Podcast Marketing Plan
Sep 24, 202122:07
Seven Sparks to Ignite Fanatical Fans Before the NFT Brand Tsunami
Aug 02, 202126:26
Building Brand Trust through Digital Engagement Security
Apr 16, 202125:31
6 Tips to Scale Your LinkedIn Marketing Strategy

6 Tips to Scale Your LinkedIn Marketing Strategy

LinkedIn traffic has soared over the past 18 months. Has your company taken advantage of the enhancements of the LinkedIn Ads platform? In this episode, we dive into the six steps to scale your LinkedIn marketing strategy with guest Anthony Blatner Founder, CMO - Speedworks Social.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 09, 202125:57
How to Accelerate your Live Stream Brand and Maximize Lifetime Value
Mar 12, 202124:55
Pitfalls to Avoid When Launching Your eCommerce Brand

Pitfalls to Avoid When Launching Your eCommerce Brand

As a result of the pandemic, more and more brands are launching ecommerce brands focused on direct to consumer. So what are the pitfalls to avoid when launching your ecommerce brand? Listen in as we discuss the topic with Lucas DiPietrantonio, CEO and Co-founder, of DARKROOM.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 05, 202121:34
8 Steps to Survive the Apple Apocalypse
Mar 04, 202122:25
Finding the sweet spot between brand and demand

Finding the sweet spot between brand and demand

Today's episode: Finding the sweet spot between brand and demand with Carl Fremont, CEO Quigley-Simpson.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 02, 202124:09
What are the biggest obstacles to growth in the 2021 business landscape?

What are the biggest obstacles to growth in the 2021 business landscape?

Since the pandemic, businesses across nearly every market segment have faced tremendous obstacles as they try to maintain or exceed their growth goals. What emerging trends are taking place as a result of work-from-home and other economic factors. What has changed in the traditional business development strategies? Join us as our guest Dan Englander, CEO/Founder of Sales Schema shares his insight.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Feb 15, 202123:40
The Five Levels of the Digital Experience Economy

The Five Levels of the Digital Experience Economy

We are living in an experiential economy—so how do we adapt, now that in-person experiences are put on hold? Digital experiences. In fact, with B2B’s longer customer acquisition timeline, digital experiences offer an even wider opportunity to provide touch points along the purchasing journey. From advocacy to renewal or upgrading—through landing pages, ebooks, infographics, product pages, or reports—B2B companies should bring immersive experiences into every stop of the customer journey. Joined today on the show is Zarina Stanik, Director of Events from Ceros. Zarina will discuss the five levels of experiential content—narrative, visual, integrated, interactive, and immersive—and how to incorporate those into each level of your acquisition strategy.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 22, 202119:35
Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line

Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line

To say that the current climate for brand messaging and marketing is volatile is a complete understatement. In today's episode, we unpack "Max Move Marketing: How to Make a Social Impact that Drives the Bottom Line" with guest Lola Bakare. Tune in and get ready to take notes! This is a powerful episode you don't want to miss.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 15, 202128:18
Ad Tech Fraud: When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

Ad Tech Fraud: When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

Is your business running digital display or programmatic ads? This episode is a MUST. Dr Augustine Fou dives into his recent article from Forbes where he outlines BIG fraud in the digital marketing ecosystem. Tune in to learn more!

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 14, 202127:48
Recognizing Growth Markers to Scale Your Small Business: GreenPal's $20M Revenue Story

Recognizing Growth Markers to Scale Your Small Business: GreenPal's $20M Revenue Story

Has your small business hit the growth ceiling? If so, this episode is for you! We are joined by Bryan Clayton from GreenPal, a service-based marketing place in the lawncare maintenance segment. Bryan shares his journey and the growth markers from start up to $20M in revenue. Tune in to hear his story!

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jan 08, 202122:58
Carefully Unpacking the 3 Essential Business Growth Hacks for 2021

Carefully Unpacking the 3 Essential Business Growth Hacks for 2021

In a recent interview with Kevin O'Leary, he describes how the majority of his businesses grew in 2020. That interview truly inspired this episode, we carefully unpack three essential business growth hacks you need to make in order to thrive in 2021. These three hacks are simple to integrate into your marketing plan and/or your daily routine. Tune in to learn more.

For more digital marketing strategies, visit our blog at https://rboa.com/blog

Jan 04, 202126:16
What's the pandemic pivot for a digital brand growth strategy in 2021?

What's the pandemic pivot for a digital brand growth strategy in 2021?

What's the pandemic pivot for any business growth strategy in 2021? Guest on the show is Erik Huberman, former Forbes 30 Under 30, of Hawke Media.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Nov 11, 202026:35
Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels

Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels

Today's episode: Mastering the Creative Matrix - The fusion of art and science through your marketing and social media channels. Joined by guest speaker, Zenia Johnson, 3Q Digital.

For more digital marketing straties and tactics, visit https://rboa.com/blog

Nov 06, 202023:28
Rebooting Your Content Strategy to Reignite Your Brand for 2021
Oct 16, 202026:08
How "Good" Brands in 2021 Will Learn to Be Straightforward and Human

How "Good" Brands in 2021 Will Learn to Be Straightforward and Human

With the spike of internet traffic due to more people working from home and spending more time on the web, how will "good" brands earn the trust of their target audience. In this episode, we explore digital amplification, content strategy and modern tactics for the web with our guest Dan Greenberg, Founder and CEO of Sharethrough.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Oct 09, 202030:00
The 3 Point Pivot for Programmatic Campaigns on Linear and Connected TV with special guest Sara Rethinger of Amobee

The 3 Point Pivot for Programmatic Campaigns on Linear and Connected TV with special guest Sara Rethinger of Amobee

The connected and linear TV ad space has dramatically shifted over the past 12 months. Tune into this power packed episode where we discuss screen-to-screen strategies with Sara Rethinger of Amobee.com.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Sep 25, 202025:22
A Real World Story of How to Start, Grow and Scale a Small Business from Zero to $3 Million in 18 months

A Real World Story of How to Start, Grow and Scale a Small Business from Zero to $3 Million in 18 months

This is one the best episodes ever! Kevin Urrutia shares his story of how he successfully started, grew and scaled his small business in just 18 months. Get ready to tune-in and take notes. 

For more digital marketing tips and strategies, visit https://rboa.com/blog

Sep 18, 202022:52
The Impact of COVID-19: A Review of the 2020 Q2 Digital Report Reveals Untapped Channel for Longterm Business ROI

The Impact of COVID-19: A Review of the 2020 Q2 Digital Report Reveals Untapped Channel for Longterm Business ROI

Many data sources have completed their reviews and digital reports and they are point to the same conclusion, website traffic across every vertical is up 30% year over year. However, there is a bid disconnect in on specific area or channel that many businesses are over looking. Regardless of whether your business has been severely impacted in a negative or positive way, this channel should be addressed as it has massive ROI for the future of your business.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jul 09, 202025:52
3 Stages of Customer Acquisition in the New Normal

3 Stages of Customer Acquisition in the New Normal

Welcome to the new normal? What are the best strategies for customer acquisition in the new normal? In this episode, we discuss the three stages of customer acquisition that are blowing up and producing serious longterm brand equity and ROI.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jul 01, 202025:14
8 Action Points You Should Deploy Now to Enhance Your Brand Empathy

8 Action Points You Should Deploy Now to Enhance Your Brand Empathy

What is brand empathy? Why should you care? In a HubSpot survey, 42% of business are failing at brand empathy. In today's episode, we look at eight action points that brands like Apple, Dell, BestBuy, Uber and AirBnB use to deploy brand empathy which result in massive ROI. Tune in!

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jun 18, 202025:50
Thinking About Going Virtual? Here is Your Comprehensive 27-point Guide to a Successful Virtual Conference!

Thinking About Going Virtual? Here is Your Comprehensive 27-point Guide to a Successful Virtual Conference!

If your company or association is thinking about taking your annual conference virtual, this episode is absolutely for you. We cover 27-points that should be taken into consideration. These points cover a 360 degree of attendee experience, exhibitor and sponsor opportunities as well as the longterm revenue potential beyond the conference. Tune in to learn more.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Jun 11, 202029:59
3 Pivot Points To Help Grow Business Profits After A Pandemic

3 Pivot Points To Help Grow Business Profits After A Pandemic

Many businesses across America have experienced significant challenges as a result of the COVID-19 pandemic. In today's episode, we care joined by  Tony Guarnaccia to discuss the three small steps business should take in growing profit after a crisis. Tune in to learn more.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 29, 202021:23
14 Building Blocks of a Successful Audio-based Marketing Plan

14 Building Blocks of a Successful Audio-based Marketing Plan

Normally during a time of crisis, TV time spikes dramatically, but the new normal is turning to mobile platforms as our primary news sources. If your brand has not developed an audio-based marketing plan, now is the time. Tune in as we discuss these vital building blocks!

For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 20, 202027:01
Creating a Powerhouse Influencer Marketing Hub to Amplify Your Brand Reach in 2020 (with guest Nancy Rothman, VP Marketing of Sideqik)

Creating a Powerhouse Influencer Marketing Hub to Amplify Your Brand Reach in 2020 (with guest Nancy Rothman, VP Marketing of Sideqik)

Leveraging the power of influencer marketing can be a game changer for your business. How do major brands like Coca-Cola, Home Depot and Under Armour execute their influencer campaigns? Nancy Rothman from Sideqik takes us behind the scenes of how major brands grow and activate their online community through authentic influencer connections.

Listeners of the this show can take advantage of a Sideqik special offer by visiting https://sideqik.com/smb

May 14, 202025:04
YouTube Video SEO (A Comprehensive Tutorial): Part Three - Sexy Titles, Channel Promotion and Optimization

YouTube Video SEO (A Comprehensive Tutorial): Part Three - Sexy Titles, Channel Promotion and Optimization

In this episode, we wrap up YouTube Video SEO. For brands looking to boost their YouTube channel reach and increase their video ranking, this is a MUST tune in episode! 

For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 13, 202017:54
YouTube Video SEO (A Comprehensive Tutorial): Part Two - Superpower Ranking Signals

YouTube Video SEO (A Comprehensive Tutorial): Part Two - Superpower Ranking Signals

Are you looking for a cost effective way to market your business? In today's episode, you will learn the superpower ranking signals as part two of our comprehensive tutorial on YouTube Video SEO. Tune in to learn more.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

May 07, 202019:07
YouTube Video SEO (A Comprehensive Tutorial): Part One - Magical Topics and Video Recipes

YouTube Video SEO (A Comprehensive Tutorial): Part One - Magical Topics and Video Recipes

One of the most underutilized digital marketing strategies by brands is YouTube video SEO. YouTube videos, when optimized properly, have massive upside to amplifying your brand reach. In today’s episode, we will cover the first two important elements of optimizing your video content. The first is how to find magical topics and the second is the recipe for creating high-retention videos.

For more digital marketing strategies and tactics, visit https://rboa.com/blog/

May 05, 202019:19
How to Launch Your Solopreneur Digital Marketing Start Up Kit on a $17 Annual Budget

How to Launch Your Solopreneur Digital Marketing Start Up Kit on a $17 Annual Budget

Is it really possible to launch a brand new solopreneurship business on a $17 annual budget? Yes. In this episode, we outline the step-by-step process of how to do it. It really doesn't matter if you are tech savvy or not, this isn't rocket science, but you need to know the right resources to get started on building your digital headquarters. Tune in to learn more.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 28, 202022:30
The SMB Salary Reset - 10 Reasons Why Personal Branding Skyrockets in the 2021 Gig Economy

The SMB Salary Reset - 10 Reasons Why Personal Branding Skyrockets in the 2021 Gig Economy

The Department of Labor estimates that more than 26 million Americans have filed for unemployment since March 14, 2020 due in large part to COVID19. As small businesses begin to recover from this, there will be a significant salary reset for employees of small businesses. So why will personal branding play such as large role in the gig economy of 2021? Tune in to learn how and why it matters.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 27, 202024:33
The Hidden Revenue of YouTube that Most Small Businesses will Never Find

The Hidden Revenue of YouTube that Most Small Businesses will Never Find

This week YouTube celebrates 15 years of hosting videos and becoming the second most popular search engine next to Google. So why do only 9% of small business owners use YouTube to promote their business. How much money could they be leaving on the table? Tune in to find out.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 21, 202026:07
The Great Economic Reset: Forecasting Brand Growth Strategies for 2021

The Great Economic Reset: Forecasting Brand Growth Strategies for 2021

History can be a great indicator of what could happen in the future. By looking at what occurred following the market crash of 1929 and/or the Cuban Missile Crisis, we can anticipate how society will prioritize spending and how brands can improve consumer confidence. So what do brands do now and then what happens next? Let's explore the possibilities and create a plan for future growth. Tune in.

For more digital marketing strategies, visit https://rboa.com/blog

Apr 14, 202029:32
Maximizing cash flow projections and navigating the federal and local small business opportunities

Maximizing cash flow projections and navigating the federal and local small business opportunities

Many small businesses are scrambling to find ways to navigate the volatile economic landscape right now. In today's episode, we are joined by Katie Lilly from Lillyfield Accounting Solutions to discuss the federal and local programs and how to avoid delays in submitting your forms as well as forecasting cash flow for your business. Tune in.

For more resources, visit https://rboa.com/blog

Apr 09, 202029:23
How to Launch a Virtual Learning or Membership Engagement Area for Your Website

How to Launch a Virtual Learning or Membership Engagement Area for Your Website

Now more than ever brands are scrambling on ways to provide value to their customer or member base. In this episode we discuss the 9 steps to developing and launching a virtual learning or membership engagement area for your website. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 07, 202009:33
What is the bullet proof SEO strategy for the remainder of 2020?

What is the bullet proof SEO strategy for the remainder of 2020?

Reports from many sources indicate that internet traffic is up almost 30 percent as Americans are attempting to flatten the curve of the spread of COVID-19. Whether working from home or just staying at home, the ripple effect is amplifying organic search queries. Now is the time to double down on your SEO tactics. In this episode, we are joined by Matt Beaulieu of HUbShout to discuss what tactics to execute RIGHT NOW. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Apr 07, 202025:41
Digital Advertising Help for SMBs: Facebook offers 100M in Advertising and Grants plus Google offers 340M in Free Ads
Apr 02, 202022:42
What should an emergency SEO strategic plan include in 2020? Here's the 12 point checklist!

What should an emergency SEO strategic plan include in 2020? Here's the 12 point checklist!

Why is SEO so important right now? Why should your business pay close attention to SEO in 2020? As a result of COVID-19, more people are turning to the internet to find answers to their questions. In this episode, we review the 12 point checklist for an emergency SEO strategies plan. Tune in to learn more.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 30, 202029:60
What does the SEO look like in the midst of shelter-in-place and social distancing HOTH style?

What does the SEO look like in the midst of shelter-in-place and social distancing HOTH style?

With more and more people using the internet to search for special store hours, available products or limited service offerings in the midst of COVID-19, it is absolutely critical that brands have a rock solid SEO plan. In this episode, our guest is George Papadeas from the HOTH as we dive deep into the must-have strategies for the remainder of 2020. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 27, 202026:48
How to create a 60-day action plan based on 5 critical data points of observed online behaviors from Google Analytics

How to create a 60-day action plan based on 5 critical data points of observed online behaviors from Google Analytics

As a result of the explosion of online traffic on the internet in the last 30 days, businesses should take a very close look at their Google Analytics console. Many business owners make the assumption that everyone behaves (consumes content) the same way that they do. Not true. In this episode, we outline how to create a 60-day action plan based on the data (not personal opinion) recorded in your Google Analytics account. Tune in to learn more.

For more digital marketing tactics and strategies, visit https://rboa.com/blog

Mar 26, 202024:12
7 Simple Ways To Publishing Content At Scale While Forming Digital Partnerships To Foster Growth

7 Simple Ways To Publishing Content At Scale While Forming Digital Partnerships To Foster Growth

During these challenging times, businesses must explore innovative ways to stay connected with their customers and clients. In this episode, we discuss seven simple steps to stay connected and increase your brand reach. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 23, 202025:48
Enriching the digital consumer life cycle through omnichannel marketing with special guest Rytis Lauris of Omnisend

Enriching the digital consumer life cycle through omnichannel marketing with special guest Rytis Lauris of Omnisend

Now more than ever brands must provide meaningful digital touch points during the digital consumer life cycle. During this episode, we cover best practices and pitfalls to avoid in executing a sound omnichannel marketing plan with special guest Rytis Lauris of Omnisend. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 20, 202027:26
How to make the shift to a virtual conference or summit and increase your annual revenue

How to make the shift to a virtual conference or summit and increase your annual revenue

For many businesses and/or associations the annual conference or summit is either number one or number two in terms of revenue. With the disruption of COVID-19, many organizations are canceling these events. In this episode, we discuss making the shift to a virtual event.

For more digital marketing strategies and tactics, visit https://rboa.com/blog

Mar 18, 202024:28
The 8 Essential Components of a COVID-19 Digital Response Toolkit and Why You Need It Yesterday

The 8 Essential Components of a COVID-19 Digital Response Toolkit and Why You Need It Yesterday

No doubt that every business on the planet has been or will be impacted by COVID-19 in 2020. Some businesses are already seeing the impact of social distancing and self-quarantines. One aspect that is being greatly overlooked is the surge in internet traffic. Global traffic is up 10% and regionally up 30%, so how has your business adapted its digital footprint? Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog 

Mar 16, 202022:46