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Strategy Supercharged

Strategy Supercharged

By Paul Sullivan

Paul Sullivan is the founder of Digital BIAS, an award-winning product marketing agency. This podcast focuses on marketing, business development, technology and personal development for those that are involved in starting, running or developing a business.

I get the real information that provides value and can be contentious but real. Look out for interviews with fellow entrepreneurs and business leaders whose journeys will provide insight and inspiration.

If you would like me to cover specific issues, topics or growth subjects please email enquiries@biasdigital.com
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Currently playing episode

Interview: Michael Barbera Customer Psychology Expert

Strategy SuperchargedJul 01, 2018

00:00
28:24
How to build a Product-Led Growth Strategy with Sandy Mangat

How to build a Product-Led Growth Strategy with Sandy Mangat

Sandy Mangat is the Head of Marketing at Pocus https://www.pocus.com/, a platform dedicated to enhancing product-led sales by identifying top opportunities and surface insights that help sales reps convert self-serve users to paid customers.

Sandy is a senior marketing and product marketing leader with 5+ years of experience in growth-oriented B2B technology startups and scaleups.

Expertise in developing a scalable go-to-market strategy for both pre-product market fit and scale-up companies, launching new products, and identifying new market opportunities.

Data obsessed marketer with strong analytic skills and a proven track record for building and scaling pipeline growth. A close partner for executive leadership to help develop product strategy and implement processes/programs for the product management function including roadmaps, customer advisory, product launch frameworks, and competitive intelligence.

Sandy shares her journey into PLG and discuss how and when to pivot whilst moving to a product-led business model.

Oct 04, 202155:05
Product-Led Growth: How we did it...

Product-Led Growth: How we did it...

Danny Villarreal, Head of Customer Success from Jungle Scout (https://www.junglescout.com/) will be sharing his experiences of moving from a sales-led organisation to a product-led organisation.

He will reveal the real issues, traps, workarounds and challenges that you will face and discuss how they overcame them whilst changing the culture of the business.

A must-attend for group members and newcomers alike who are busy running, building or pivoting in SaaS.

Jungle Scout is an Amazon Sellers Marketing and Sales platform that works with sellers from product research to launch and grow your Amazon business.

Sep 22, 202159:55
Product Led Growth: How to Apply it Properly

Product Led Growth: How to Apply it Properly

Digital BIAS bring Ramli John Managing Director and co-founder of Product Led to a LinkedIn live discussion on how you should apply a Product Led strategy to your SaaS product or service.

He will discuss the approach you take, what you should look out for and also how you can upskill your team before you pivot to a product-led model.

Product Led is the biggest online e-platform and community of certified PLG practitioners and alongside co-founder Wes Bush, have seen thousands of SaaS professionals run through the online course and make significant changes to their respective businesses.

Sep 15, 202147:58
Interview: DNAtix How Blockchain revolutionises DNA storage

Interview: DNAtix How Blockchain revolutionises DNA storage

In this episode we interview Dr Tal Sines and Ofer Lidsky of DNATIX, pushing for a revolution in medtech and genetics in one fell swoop. Find out what they can do now with anonymised dna testing and how their vision could effect the future of genetic research and medicinal advancement.
Jul 24, 201840:20
Interview: Michael Barbera Customer Psychology Expert
Jul 01, 201828:24
Interview with Joseph Price - Vision Co-Working Spaces

Interview with Joseph Price - Vision Co-Working Spaces

In the latest episode of 90 days I interview Essex property entrepreneur, Joseph Price of Vision Co-Working Spaces. Joseph discusses why he is in the industry, what he has achieved and where he is going, whilst giving salient tips on business development and marketing. We also talk about bringing your own personality to the game!
Jun 29, 201824:51
Interview with Emiliyan Enev - Blockchain & Owning Your Data

Interview with Emiliyan Enev - Blockchain & Owning Your Data

This episode of Rock the Block is an interview with Emiliyan Enev, founder of ReCheck. A blockchain platform that aims to revolutionise the way data is handled, shared and sold in favour of you, the person. Personal Commerce is really what I see happening here and you can hear Emiliyan talk to why he found the concept, what he has faced and what the future possibly holds.
Jun 17, 201828:28
The Vin Clancy Interview

The Vin Clancy Interview

This is my first interview back since I became unwell and had an enforced layoff. As per usual I've been out there trying to bring you the top talent to discuss their experiences and in Vin's case talk all things growth hacking. Tune in to find out what's good, what works and what's new.
Jun 11, 201824:08
How to do PPC the right way: Interview with David Rothwell

How to do PPC the right way: Interview with David Rothwell

In this episode we discuss PPC Marketing. David Rothwell is a two time published author on the subject and also runs the £20k challenge. He talks about why he only works on a commission basis and not a fixed monthly fee and debunks myths on why paid search does not work. If you are not using PPC or have been burned by a practitioner in the past then this is the episode for you.
May 03, 201846:40
Interview with Sean Sweet Diamond Tier Hubspot Agency Owner

Interview with Sean Sweet Diamond Tier Hubspot Agency Owner

In todays episode I interview Sean Sweet of Blend B2B. A diamond tier Hubspot agency that are now international. Sean talks about how he grew the business with business partner Phil Vallender from 2 to 29 and what you should do as a business to use inbound marketing and marketing automation within your own businesses.
Apr 20, 201828:08
10 Steps to a Perfect Marketing Funnel

10 Steps to a Perfect Marketing Funnel

Follow my 10 steps to building marketing funnel. Forget what else you've heard this information will.give you success if you follow it to the full ten tips. Have a listen and get back to me with your thoughts.
Apr 19, 201828:38
How to build a $1M dollar business with Connor Gillivan

How to build a $1M dollar business with Connor Gillivan

This episode sees me interview Connor Gillivan, 27 year old CMO of Freeeup, a freelancer services sourcing site with a difference. Already boasting x2 $1M annual revenue businesses, he shares his passions and secrets with my listeners.

Connors main experience is with ecommerce although his experiences in South Africa helped shape his life and ambitions.

At the end of this episode he leaves it open for you the listener to contact him for some free impartial advice.
Apr 13, 201832:02
How to build marketing funnels

How to build marketing funnels

How to build a marketing funnel. This episode talks about the proper effort that goes in to building a marketing funnel and it's so much more than content.
Apr 09, 201826:21
Why Marketers are not Promoters

Why Marketers are not Promoters

This episode looks at why you need to differentiate marketers from promoters. A marketer will cost more, do more and deliver more. But Why? Well it's in our approach. Check out this episode and let me know what you think.
Apr 07, 201819:50
How to monetise your hobbies

How to monetise your hobbies

In this episode I look at the ways you can turn hobbies into cash. In today's world of cost and more cost, taking the opportunity to earn more with a side hustle makes perfect sense. I have found 20 hobbies you can earn some serious income from and run through it for you in this show.
Apr 01, 201841:20
How Buyer Personas Build Marketing Funnels

How Buyer Personas Build Marketing Funnels

Buyer Personas Build Marketing Funnels because the give you all the information and data you need to create concrete and pinpoint marketing and sales messaging to attract more website visitors and close more leads.
Mar 24, 201820:05
Customer Success in Digital Marketing
Mar 16, 201813:07