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By Mickey Mellen
Your way to stay up to date on the latest in digital marketing.
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151 - Auto-translating content won't get a penalty, but it's still a bad idea
If you want to add more languages to your site, you may consider automatically translating your content. While Google likely won't penalize you for it, it's probably not a good idea. See full show notes at:
October 30, 2019
150 - Chrome will start blocking mixed content soon, which may make your site ugly
Starting in December, Google Chrome will begin to start blocking mixed content. If you've not tightened that up yet, things on your site might start breaking. See full show notes at:
October 29, 2019
149 - Google's biggest update in years, BERT, is rolling out now
Google makes hundreds of small updates to their search algorithm each year, but their newest one is one of the biggest we've seen in a while. See full show notes at:
October 28, 2019
148 - Links don't expire, but may go down in value
Links pointing to your site will never expire in the eyes of Google, but may become less valuable over time. See full show notes at:
October 16, 2019
147 - Why don't digital marketing companies show their mailing address?
Google's John Mueller caused quite a stir recently when he asked why agencies often don't show their mailing address on their sites. See full show notes at:
October 15, 2019
146 - HTML sitemaps don't help your SEO
Along with the hidden XML sitemaps, many sites publish an HTML sitemap to help their rankings. Google says it doesn't help. See full show notes at:
October 14, 2019
145 - Changing your web host won't affect your Google rankings
There are a number of reasons you might want to change your web host, but if you do it correctly it won't affect your Google rankings at all. See full show notes at:
October 01, 2019
144 - Dates in URLs are no problem for Google
There's been much debate over the years about whether or not you should include dates in your URLs; Google says it does't really matter. See full show notes at:
September 30, 2019
143 - Google makes major changes to nofollow
The nofollow attribute has been around for about a decade, and was fairly simple to understand, but it just became a lot more nuanced. See full show notes at:
September 16, 2019
142 - Structured data can be important, but isn't a ranking factor
Depending on the nature of your site, setting up structured data for it could be important. Even if you do, though, it won't directly impact your rankings. See full show notes at:
September 05, 2019
141 - The way your blog is set up might be killing your rankings
A new study has shown that the way many blogs are set up may be making a major mistake that is impacting their rankings. See full show notes at:
September 04, 2019
140 - Website traffic is not a ranking factor
This one might be surprising to some, but is very simple. The amount of traffic your website gets is not a ranking factor to Google. See full show notes at:
September 03, 2019
139 - The Google "sandbox" doesn't exist
For about 15 years now, people have discussed the idea of a Google sandbox for new sites, but Google insists that such a thing doesn't exist. See full show notes at:
August 27, 2019
138 - Google encourages you to put dates on your content
There's been much debate over the years about whether or not you should include dates on your content, but ultimately Google encourages it. See full show notes at:
August 26, 2019
137 - Alt text is treated somewhat like anchor text on image links
We've talked before about the importance of alt text on images, but if you use an image as a link it's even more important. See full show notes at:
August 14, 2019
136 - Google only indexes full pages, not pieces of a page
If you have a bunch of content on a page, Google will hopefully index all of it, but it will consider it as a single page of text, not as separate pieces. See full show notes at:
August 13, 2019
135 - Word count is not a Google ranking factor
Google has over 200 ranking factors, but the number of words on a page isn't one of them. See full show notes at:
August 06, 2019
134 - Are outbound links good or bad for SEO?
We all know that inbound links, pointing to your site, are generally good for your SEO. But how about outbound links? See full show notes at:
August 02, 2019
133 - Almost half of consumers use voice for general web search
A recent survey from Adobe shows that 48% of consumers have used voice search for general web queries, and the number keeps going up. See full show notes at:
August 01, 2019
132 - Google can't tell if an author name is real or not
Google is once again beginning to look at the author of content to influence rankings, but they admit it can be hard to tell who is really the author. See full show notes at:
July 23, 2019
131 - Be consistent with your slashes
It's something you likely don't think about often, or even really notice, but Google says to be consistent with whether or not you put a slash at the end of your URLs. See full show notes at:
July 22, 2019
130 - Which has more benefit: old domains or new ones?
There have been theories over the years that old domains (or perhaps new domains) get some kind of ranking boost. Google says it's not true. See full show notes at:
July 16, 2019
129 - What the heck is TF-IDF?
If you follow search engine news at all, you've likely heard of TF-IDF. But what is it? See full show notes at:
July 15, 2019
128 - Updating the dates on your blog posts won't help with SEO
Google often likes fresh content, but it depends on the context of each search query, and updating your posts to seem more fresh isn't going to help you rank better. See full show notes at:
July 12, 2019
127 - Yes, minifying HTML and CSS can help with SEO
Many website caching tools including options for minifying HTML and CSS. Does it help? Google says yes. See full show notes at:
July 11, 2019
126 - A well-done site migration should only take about a day
If you're migrating a site to a new domain or CMS, the final step of the migration should only take about a day — if you do it correctly. See full show notes at:
July 03, 2019
125 - People don't browse blog categories, but that's ok
Do people browse the blog category listings on your website? Probably not, but that's ok. See full show notes at:
July 02, 2019
124 - Sitemaps are great, but they don't directly help your SEO
We talk about XML sitemaps on here fairly often, and they're a good thing to have, but they have no direct impact on your search rankings. See full show notes at:
July 01, 2019
123 - Alt text can help pages rank, not just images
We all know that alt text can help your images rank in Google, but that text can also help the page itself rank a bit higher. See full show notes at:
June 27, 2019
122 - Nearly half of all Google searches are now "no-click"
According to a recent study, 49% of all Google searches are now "zero-click", meaning users are getting the answer they need without having to click on a single result or ad. See full show notes at:
June 26, 2019
121 - Google Search Console no longer has a "preferred domain" setting
For years, Google Search Console has allowed you to set your "preferred domain". With the new version, though, that option is going away. How will this affect you? See full show notes at:
June 25, 2019
120 - How does Google find a site with no backlinks?
Google typically finds websites through backlinks or XML sitemaps, but can it find them other ways as well? See full show notes at:
June 24, 2019
119 - There is no "site authority" score from Google
People talk about website authority scores quite a bit, and I use them from time to time myself, but Google has made it clear that they have no such official metric. See full show notes at:
June 19, 2019
118 - Are XML sitemaps coming to WordPress core?
XML sitemaps are a great way to help inform Google about the content on your site, and there are many great WordPress plugins to help with that. Soon, though, XML sitemaps might be part of WordPress core. See full show notes at:
June 18, 2019
117 - Title tags and links are still important to Google
Sometimes Google likes to point things out that are obvious yet need repeating, so we'll help repeat them here; links and title tags still matter. See full show notes at:
June 17, 2019
116 - Google is finally limiting most search results to two listings from the same domain
When you do a search on Google, there are times when the first page is filled almost entirely with results from the same site. With their latest update, Google is working to fix that. See full show notes at:
June 12, 2019
115 - Using HTTPS on your site is essentially a tie-breaker in search results
Google has said before that having SSL on your site is a "light-weight ranking" factor, and that continues to be the case, but Google seems to be pushing a bit harder on it now. See full show notes at:
June 11, 2019
114 - You can remove alt text from images if you want, but you probably shouldn't
Adding text to the alt attribute of an image is a great way to help vision-impaired users (and Google) understand what the image is about. However, removing it can be ok in some circumstances. Sort of. See full show notes at:
June 10, 2019
113 - Google confirms that the indexing API is only for structured data for Job Postings and Live Streams
The most common way to let Google know about new content on your site is by using XML sitemaps. However, some folks have started using Google's indexing API to push new content to Google, but that's likely not a good idea. See full show notes at:
June 05, 2019
112 - Starting in July, all new sites will default to mobile-first indexing
Google has been slowly rolling out their mobile first index, and will continue to roll it out on existing sites, but starting July 1 all new sites will automatically be indexed mobile-first. See full show notes at:
May 30, 2019
111 - One great website is better than two good ones
Companies have struggled over the years about whether to create one website for their entire business, or separate ones for different pieces. In most cases, Google stays stick to one. See full show notes at:
May 29, 2019
110 - Users trust your website more than your Google My Business listing
While it's certainly important to have a solid presence on Google My Business, a recent study shows that people put much more trust into a company's website. See full show notes at:
May 22, 2019
109 - Google tweaks their algorithm a LOT
How often does Google makes adjustments to their algorithm? In 2018, there were over 3,200 changes, or nearly nine per day. How much do they all matter? See full show notes at:
May 21, 2019
108 - Computer crash? Ehh, no worries
I'm a big believer in backups. For client sites that our agency manages, we take 2-3 backups of every site, every day, if not more. However, when my computer crashed last week, I got up and running on a new one with no loss of data — and no real backups. How did that work?  See full show notes at:
May 15, 2019
107 - RSS is becoming a valuable secret
 At WordCamp Atlanta a few weeks ago, I got into a discussion with some other folks about RSS, and was surprised that many weren't familiar with it. It can be very valuable, so let's explore that a bit.   See full show notes at:
May 14, 2019
106 - How content theft can impact your rankings
Whether you realize it or not, spammers are likely stealing your content and reposting it on other sites across the web. That's certainly not a good thing, but can it affect your rankings?  See full show notes at:
May 13, 2019
105 - Don't focus on specific ranking factors in Google
It's thought that there are roughly 200 factors in Google's ranking algorithm, so if you're trying to track your progress on just one of them, it may be impossible to do. See full show notes at:
April 30, 2019
104 - Google Ads and Analytics have zero impact on organic rankings
This is something Google has said for years, but they're making sure we hear it again; if you use Google Ads or Google Analytics, that's great, but it has literally no direct impact on your rankings in the main search engine. See full show notes at:
April 29, 2019
103 - Text in blockquotes is not treated in a special way
The blockquote tag in HTML can be a useful way to pull content out of your posts to highlight it for readers, but Google has said that text in a blockquote isn't treated any differently than other text on your page. See full show notes at:
April 22, 2019
102 - Google is adding short URLs for Google My Business profiles
If you've ever looked at the URL for your Google My Business page, it's ugly. Google is now rolling out a way for you to get a nice, clean URL for it, including an easier way to get reviews. See full show notes at:
April 19, 2019
101 - What happens when your home page incorrectly outranks an internal page?
In many cases, the pages on your site that rank well in Google aren't your home page; they're internal pages that are focused on a particular topic. But what happens when the home page outranks an internal page that deserves it more? See full show notes at:
April 16, 2019
100 - Redirects are treated differently than links
When you need to remove or change a page to have it point to a different page, you typically use a 301 redirect. Google appreciates those, but thinks of them much differently than they do of normal links. See full show notes at:
April 11, 2019
099 - There is no ranking bonus for Google Partners
Becoming a Google Partner can be a great thing. Not only will it look good for you or your company, but you'll learn a lot throughout the process. In the end, though, that partnership doesn't earn any special favors with Google when it comes to search rankings. See full show notes at:
April 02, 2019
098 - Either use a mobile URL or a responsive design; not both
When it comes to handling mobile users, you have a few ways you can set up your site. A mobile responsive site is often the best way to go, but you can also set up a separate mobile site. Whatever you do, choose one direction and stick with it. See full show notes at:
March 29, 2019
097 - There is no limit to the traffic that Google will send to your site
Every few years, the question comes up of whether or not Google has a budget for how much traffic they're willing to send to a site. As before, the answer is a clear "no". See full show notes at:
March 28, 2019
096 - How does Google know the date when something was published?
We often say on here that simply helping Google understand your content can be very important, and knowing how Google understands dates is a big part of that. See full show notes at:
March 19, 2019
095 - Videos are great for SEO, but they need some text support
Videos can be a great addition to your website, but if you want Google to appreciate those pages you'll want to add some other content to support the videos. See full show notes at:
March 18, 2019
094 - Your images don't need to be on your domain
If ranking well in Google Image Search is important to you, don't worry about necessarily hosting images on your own domain. See full show notes at:
March 15, 2019
093 - Why aren't you ranking for your own brand name?
In general, it's typically pretty easy to rank first for your own brand name. But what if you're not? Google has some thoughts on that. See full show notes at:
March 14, 2019
092 - Adding keywords to CSS is meaningless
A user recently came across some uniquely-named CSS content, and asked Google if that mattered. Google's response, as expected, is that it's ignored. See full show notes at:
March 13, 2019
091 - That redirect linking "hack" doesn't work
Getting more links to point to your site is important and difficult, but some people think they found a way to trick Google. No, it doesn't work. See full show notes at:
March 07, 2019
090 - Google explains more about how JavaScript is indexed
Google's Martin Splitt has started a new web series focused on SEO and JavaScript, and his first installment has some interesting details on how Google indexes JavaScript. See full show notes at:
March 06, 2019
089 - Working on mobile page speed isn't a one-time fix
If you've done work on your website specifically to improve the mobile speed, that's great! However, your job isn't done; mobile speed and experience is something that should always be worked on.  See full show notes at:
March 05, 2019
088 - Don't just stick content at the bottom of your ecommerce category pages
Ranking category pages on an ecommerce site can be tough, so many resort to just putting a bunch of text at the bottom of each page, below the product listings. Google says you shouldn't do that. See full show notes at:
March 04, 2019
087 - Again, CTR does not affect rankings
It comes around every few years, with someone saying that the click through rate in search results affects your rankings, but Google always denies it. Now a new document seems to counter that argument, but does it really? See full show notes at:
February 28, 2019
086 - Don't use UTM parameters on internal links
Using UTM parameters on your links can be a great way to better understand how users find your site, but leaving those parameters on internal links can cause some problems for Google. See full show notes at:
February 27, 2019
085 - Fake edits to your Google Maps listings can cause big trouble
For many businesses, a solid ranking on Google Maps is vitally important. Unfortunately, it's very easy for competitors to sabotage your listings. Are you keeping a close eye on things? See full show notes at:
February 26, 2019
084 - Don't break the rules just because your competition does
If you're struggling to move up the rankings on Google, it can be frustrating to see a competitor ahead of you that isn't following the rules. It might be tempting to try to copy them, but you're best off to stay within the guidelines. See full show notes at:
February 25, 2019
083 - Does rating and reviewing podcasts really help them?
On most podcasts, you'll hear the host say something like "to help keep this show running, please rate and review the podcast". But does it really help? See full show notes at:
February 20, 2019
082 - You can link internally as much as you want with no fear of penalty
Links are the currency of SEO, and therefore Google has a lot of rules and ideas about how sites should link to one another. When it comes to linking within your own website, though, essentially no rules apply. See full show notes at:
February 18, 2019
081 - Pornyness is a ranking factor
Much has been said about Googles hundreds of ranking factors, but they just came out and said, not surprisingly, that "pornyness" is one of them.  See full show notes at:
February 15, 2019
080 - Google is begging you to just stick to the basics
We talk a lot on this show about little tips and techniques to help your site rank better, but in most cases your time is best spent making sure you have the basic pieces in place.  See full show notes at:
February 14, 2019
079 - Using Hreflang won't improve your rankings, but could still help bring better traffic
If you use the hreflang attribute on your site to help Google understand language, it won't directly affect your ranking but could still help drive more targeted traffic to your site.  See full show notes at:
February 13, 2019
078 - Google reveals a bit more about RankBrain
Google uses a machine learning technology called RankBrain to help with search results, but much of how it works is shrouded in mystery. While much is still unknown, Google just opened up a bit more on how it works. See full show notes at:
February 12, 2019
077 - There is no time frame for ranking changes after you make improvements
 When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends.   See full show notes at:
February 08, 2019
076 - Google+ is shutting down. What do you need to do?
It's been a long, slow death for Google+, and they're officially closing it up on April 2. What do you need to do about it? See full show notes at:
February 05, 2019
075 - Is Bing moving away from crawling?
There are two main ways that search engines find new content on the web; from user-submitted sitemaps and by sending out their bots to crawl around. With a new move from Bing, it appears they may be slowly moving away from crawling. See full show notes at:
February 04, 2019
074 - Survey shows that page speed heavily influences user behavior
It's mostly common sense at this point, but a survey from Unbounce brought to light some interesting stats on how users feel about the loading speed of websites. See full show notes at:
February 01, 2019
073 - An outdated site will turn off 81% of people
According to a recent survey, if your website isn't kept up to date, 81% of visitors will think less of your brand. See full show notes at:
January 31, 2019
072 - HTTPS isn't required to rank on Google
While adding HTTPS support to your site is a wise move for a variety of reasons, it's not required to have HTTPS in order to rank on Google.  See full show notes at:
January 30, 2019
071 - How old content can outrank your fresh content
It can be frustrating to publish a brilliant new piece of content, but find a similar article from 7 years ago continue to rank above yours. Why is that? Google's John Mueller gave us some good answers.  See full show notes at:
January 28, 2019
070 - Google Posts can still be valuable
If you've used the Posts feature inside of Google My Business, you may have noticed recently that they're showing up less and less in the search engines. While they may be fading, here are some reasons not to give up on them yet.  See full show notes at:
January 25, 2019
069 - If Google mistakenly thinks your pages are all same, it could be trouble
There are a lot of different ways to generate web pages, such as PHP and JavaScript, but if you're trying something creative with your site, make sure Google can still tell your pages apart.  See full show notes at:
January 23, 2019
068 - How long should you keep redirects in place?
We talk about 301 redirects on here quite a bit, as they're an important technical piece to help your site rank well. If you set up a redirect, how long should you leave it in place?  See full show notes at: 
January 22, 2019
067 - Links continue to be a major ranking factor
As they've done for a few years now, the folks at Stone Temple Consulting have studied thousands of search results to see the impact that links have on rankings, and the results are quite interesting.  See full show notes at:
January 18, 2019
066 - Google and WordPress are teaming up to create a local news publishing system
Coming later this year is a new publishing platform called "Newspack", developed jointly by Google and WordPress, to help make it easier to publish local news.  See full show notes at:
January 17, 2019
065 - Your site needs content to rank well
There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work is for nothing if you don't have good content on top of it.  See full show notes at: 
January 16, 2019
064 - Google says not to change image URLs
While having good names for your images is important, such as "greenapple.jpg" instead of "DSC1058.jpg", changing the image names once they're already live on your site might be a bad idea.  See full show notes at: 
January 15, 2019
063 - WordPress 5.1 will have a new feature that you'll love
WordPress version 5.1, due to come out in late February, will have a new feature that will help keep you out of trouble when working on your site.  See full show notes at: 
January 14, 2019
062 - Some great content marketing quotes to start 2019
 As 2019 gets going, here are 11 great content marketing quotes to help inspire and direct your work in the coming year.   See full show notes at: 
January 11, 2019
061 - Don't pretend that 404s are 301s
When you need to remove a page from your website, you might consider redirecting that page to your home page, rather than making it a proper "404 not found". Google says not to do that.  See full show notes at: 
January 10, 2019
060 - You can't have too many internal links
 Websites linking to one another is largely the basis for how Google got started, and we've talked about external links quite a few times on here. However, sites also have many internal links that point to other pages on the site. Can you have too many of those? Google says no.  See full show notes at: 
January 07, 2019
059 - Is Yelp ghosting your reviews?
 Yelp is known for often moving a lot of reviews to their "not recommended" section, but that number has been increasing lately thanks to an update being called "Ghost". Has it affected your business?   See full show notes at: 
January 04, 2019
058 - Your contracts can't require a link to your site
 While it's always been frowned upon, Google now officially says that you can't require a followed link in any kind of terms of service or contract.  See full show notes at:
January 03, 2019
057 - There are no "Google Partner SEO Agencies"
Google's partner programs are a good thing to be a part of, but they don't have one for official search engine optimization partnerships.  See full show notes at:
January 02, 2019
056 - Google already knows about your shady links
Getting other sites to link to yours is one of the best things you can do to help your site rank better, and spammers take full advantage of it. For better or worse, Google says they're already aware of those shady links. See full show notes at:
December 20, 2018
055 - There's no such thing as negative keywords in organic search
If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more successful. For organic search, though, negative keywords simply do not exist. See full show notes at:
December 17, 2018
054 - The top Google searches of 2018
Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching for in 2018. See full show notes at:
December 14, 2018
053 - Google's new Site Kit plugin for WordPress
If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a new WordPress plugin to help make your Analytics easier to add and easier to understand. See full show notes at:
December 13, 2018
052 - Where Gutenberg goes from here
As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for Gutenberg.
December 11, 2018
051 - Don't worry about keywords in your URLs
Google's told us before and they'll tell us again, but keywords in your URLs really don't matter much. Let's quickly unpack what they've said.
December 10, 2018
050 - Google says it's good to have unique images on your pages
It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page. See full show notes at:
December 07, 2018
049 - WordPress 5.0 (and Gutenberg) is here. What do you need to do?
WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here to help answer one question — should you upgrade? See full show notes at:
December 06, 2018
048 - A bit about how Facebook searches work
There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches work, so let's see what they said. See full show notes at:
December 05, 2018
047 - Video performs very well on LinkedIn
I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I have some basic stats to back it up. See full show notes at:
December 04, 2018
046 - Google's tips for dealing with seasonal content
With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips. See full show notes at:
December 03, 2018
045 - Position Zero becomes a much bigger deal
Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and potentially a huge problem for some sites. See full show notes at:
November 30, 2018
044 - Google doesn't index pages that have been redirected
As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a redirect, they will no longer index that old page. See full show notes at:
November 26, 2018
043 - Nofollow gives publishers a way to focus on content
It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from Google), but I recently heard something about that which made me change my perspective on that a little bit. See full show notes at:
November 20, 2018
042 - Human trust isn't the same as Google trust
In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your website with other users. See full show notes at:
November 19, 2018
041 - Five big things to help your site rank well in 2019
The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll share it here. See full show notes at:
November 16, 2018
040 - How the speed of your site impacts your rankings
We all know that it's important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared some stats, and they tell quite a lot. See full show notes at:
November 15, 2018
039 - Google creates to help you optimize your site
Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new one has joined their ranks — See full show notes at:
November 14, 2018
038 - 57% of all WordPress sites will start becoming less secure next month
WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less secure. Is yours one of them? See full show notes at:
November 08, 2018
037 - A higher page count doesn't necessarily help you rank better
Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of itself. See full show notes at:
November 07, 2018
036 - Google wants you to fill in your own meta descriptions
When you search for something on Google, the text the appears below each link often comes from the "meta descriptions" on those sites. While Google will generate them automatically when needed, they suggest you write you own. See full show notes at:
November 02, 2018
035 - Google gives more details about how 301 redirects work
If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what's know as a "301 redirect". Much has been said over the years about how they work, but Google has just revealed a bit more. See full show notes at:
November 01, 2018
034 - Gutenberg is just about ready to go
If you use WordPress, you're likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it "feature complete", meaning it's getting close to being added to WordPress. See full show notes at:
October 31, 2018
033 - Google finds new content through links, and then through sitemaps
The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through sitemaps. See full show notes at:
October 26, 2018
032 - Simply having more content doesn't impress Google
As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better content beats simply having a ton of content.
October 24, 2018
031 - Google says not to use hashtags in your URLs
Recently at PubCon, Google's Gary Illyes advised that you should include "no hashtags in URLs" for the sake of rankings, but it's a bit nuanced. See full show notes at:
October 23, 2018
030 - Why you should learn JavaScript to help with SEO
Three years ago Matt Mullenweg, the creator of WordPress, advised developers to "learn JavaScript deeply", and it's proven be to solid advice. Now Google is suggesting the same thing if you want to stay on top of the search engines. See full show notes at:
October 22, 2018
029 - Does Google use real-life user signals to assist with rankings?
There's been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn't seem to be the case. See full show notes at:
October 17, 2018
028 - Search ranking changes are unrelated to Google's new mobile-first indexing
Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.
October 16, 2018
027 - Word count and other metrics can't measure quality
People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google's given us the answer -- stop counting that stuff.
October 15, 2018
026 - Making links to your site violates Google's guidelines
Links pointing to your website are one of the biggest factors to help rank well in Google, but they're one of the most difficult and confusing to understand. Google tried to help explain more, but it's still pretty messy.
October 09, 2018
025 - Google's September update
Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.
October 08, 2018
024 - Low traffic doesn't always mean low quality
If you dig around your website stats and see that some pages get very low traffic, that could be an indication that the page is low quality -- but not always.
October 03, 2018
023 - Google is using more neural matching to understand synonyms
Over the past few months, Google has been applying neural matching to help better understand synonyms, impacting 30% of search queries (or over a billion searches per day).
October 02, 2018
022 - Google has made some important changes to Google Image Search
Google has recently updated the look and feel of Google Image Search, but they've also made some substantial changes behind the scenes.
October 01, 2018
021 - Google is looking for ways to handle GDPR blocking
Many websites in the US have been lazy about how they have handled the GDPR changes, and that's causing some trouble for Google.
September 21, 2018
020 - Google indexes and ranks everything inside of accordions and tabs
It's been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.
September 20, 2018
019 - Google search results aren't personalized as much as you'd think
Google has been personalizing search results for roughly a decade, but they're not personalized nearly as much as you think.
September 19, 2018
018 - Aim for pages that download in less than 100ms
Having a fast-loading site is a good thing. Users like it and Google likes it. While there's no official guideline, Google says that a page should download in
September 18, 2018
017 - Google cannot index pages that require cookies
It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won't index that content.
September 17, 2018
016 - White space is not an SEO issue
Google applies some penalties if your website header is so heavy that users can't easily find the content, but their focus with that is on ads, not white space.
September 14, 2018
015 - Go ahead, put reviews from Google Maps on your website
Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!
September 13, 2018
014 - Google says you need alt text on your images
It's always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it's essential.
September 11, 2018
013 - Don't link to every page from your home page
In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the search results. However, that doesn't mean you should link to every page on your site from the home page.
September 10, 2018
012 - Google treats PDFs essentially as HTML
Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they've come out and told us: they simply convert them into HTML.
September 07, 2018
011 - Only 3% of your home page traffic makes it to your blog
According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That's not good, but all isn't lost.
September 06, 2018
010 - Why don't singular and plural keywords rank the same?
Singular and plural keywords don't often rank the same, and Google has explained why.
September 05, 2018
009 - Mobile users search "near me" a ton
A recent survey from Uberall shows that 82% of smartphone users have performed a search with the phrase (or intent) "near me".
September 04, 2018
008 - Hacking is increasing, but so are ways to stay safe
There have been reports lately of an increasing number of Instagram accounts being hacked, but Instagram has finally released the ability to protect your account quite a bit more.
August 31, 2018
007 - The Classic Editor will be around for years
WordPress 5.0 and "Gutenberg", the new editing experience, is coming soon. If you're nervous about it, though, WordPress says not to worry.
August 30, 2018
006 - Google judges all of your content
Google judges all of the content on your website, not just the stuff that you have written.
August 29, 2018
005 - Google doesn't care about your fresh content
Despite what you may have heard, Google doesn't favor fresh content.
August 22, 2018
004 - Yoast and Gutenberg
A new editor for WordPress, code-named Gutenberg, is coming very soon, and now the most popular SEO plugin is ready for it.
August 20, 2018
003 - Say goodbye to Facebook traffic
Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle down and it's never coming back.
August 17, 2018
002 - The 11 proven Google ranking factors
People say that Google has over 200 ranking factors, and that's likely true, but today we're going to run through the 11 that Google has actually confirmed.
August 16, 2018
001 -
Talking about, the platform that we use for this podcast.
August 12, 2018