DigitalCast

DigitalCast

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By Mickey Mellen
Your way to stay up to date on the latest in digital marketing.
Available on 11 platforms
083 - Does rating and reviewing podcasts really help them?
On most podcasts, you'll hear the host say something like "to help keep this show running, please rate and review the podcast". But does it really help? See full show notes at: https://www.mickmel.com/podcast083
02:12
February 20, 2019
082 - You can link internally as much as you want with no fear of penalty
Links are the currency of SEO, and therefore Google has a lot of rules and ideas about how sites should link to one another. When it comes to linking within your own website, though, essentially no rules apply. See full show notes at: https://www.mickmel.com/podcast082
01:24
February 18, 2019
081 - Pornyness is a ranking factor
Much has been said about Googles hundreds of ranking factors, but they just came out and said, not surprisingly, that "pornyness" is one of them.  See full show notes at: https://www.mickmel.com/podcast081
01:59
February 15, 2019
080 - Google is begging you to just stick to the basics
We talk a lot on this show about little tips and techniques to help your site rank better, but in most cases your time is best spent making sure you have the basic pieces in place.  See full show notes at: https://www.mickmel.com/podcast080
01:26
February 14, 2019
079 - Using Hreflang won't improve your rankings, but could still help bring better traffic
If you use the hreflang attribute on your site to help Google understand language, it won't directly affect your ranking but could still help drive more targeted traffic to your site.  See full show notes at: https://www.mickmel.com/podcast079
01:37
February 13, 2019
078 - Google reveals a bit more about RankBrain
Google uses a machine learning technology called RankBrain to help with search results, but much of how it works is shrouded in mystery. While much is still unknown, Google just opened up a bit more on how it works. See full show notes at: https://www.mickmel.com/podcast078
02:17
February 12, 2019
077 - There is no time frame for ranking changes after you make improvements
 When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends.   See full show notes at: https://www.mickmel.com/podcast077
01:43
February 8, 2019
076 - Google+ is shutting down. What do you need to do?
It's been a long, slow death for Google+, and they're officially closing it up on April 2. What do you need to do about it? See full show notes at: https://www.mickmel.com/podcast076
01:24
February 5, 2019
075 - Is Bing moving away from crawling?
There are two main ways that search engines find new content on the web; from user-submitted sitemaps and by sending out their bots to crawl around. With a new move from Bing, it appears they may be slowly moving away from crawling. See full show notes at: https://www.mickmel.com/podcast075
01:37
February 4, 2019
074 - Survey shows that page speed heavily influences user behavior
It's mostly common sense at this point, but a survey from Unbounce brought to light some interesting stats on how users feel about the loading speed of websites. See full show notes at: https://www.mickmel.com/podcast074
01:39
February 1, 2019
073 - An outdated site will turn off 81% of people
According to a recent survey, if your website isn't kept up to date, 81% of visitors will think less of your brand. See full show notes at: https://www.mickmel.com/podcast073
01:16
January 31, 2019
072 - HTTPS isn't required to rank on Google
While adding HTTPS support to your site is a wise move for a variety of reasons, it's not required to have HTTPS in order to rank on Google.  See full show notes at: https://www.mickmel.com/podcast072
01:05
January 30, 2019
071 - How old content can outrank your fresh content
It can be frustrating to publish a brilliant new piece of content, but find a similar article from 7 years ago continue to rank above yours. Why is that? Google's John Mueller gave us some good answers.  See full show notes at: https://www.mickmel.com/podcast071
01:26
January 28, 2019
070 - Google Posts can still be valuable
If you've used the Posts feature inside of Google My Business, you may have noticed recently that they're showing up less and less in the search engines. While they may be fading, here are some reasons not to give up on them yet.  See full show notes at: https://www.mickmel.com/podcast070
01:24
January 25, 2019
069 - If Google mistakenly thinks your pages are all same, it could be trouble
There are a lot of different ways to generate web pages, such as PHP and JavaScript, but if you're trying something creative with your site, make sure Google can still tell your pages apart.  See full show notes at: https://www.mickmel.com/podcast069
02:24
January 23, 2019
068 - How long should you keep redirects in place?
We talk about 301 redirects on here quite a bit, as they're an important technical piece to help your site rank well. If you set up a redirect, how long should you leave it in place?  See full show notes at: https://www.mickmel.com/podcast068 
01:39
January 22, 2019
067 - Links continue to be a major ranking factor
As they've done for a few years now, the folks at Stone Temple Consulting have studied thousands of search results to see the impact that links have on rankings, and the results are quite interesting.  See full show notes at: https://www.mickmel.com/podcast067
01:37
January 18, 2019
066 - Google and WordPress are teaming up to create a local news publishing system
Coming later this year is a new publishing platform called "Newspack", developed jointly by Google and WordPress, to help make it easier to publish local news.  See full show notes at: https://www.mickmel.com/podcast066
01:17
January 17, 2019
065 - Your site needs content to rank well
There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work is for nothing if you don't have good content on top of it.  See full show notes at: https://www.mickmel.com/podcast065 
01:22
January 16, 2019
064 - Google says not to change image URLs
While having good names for your images is important, such as "greenapple.jpg" instead of "DSC1058.jpg", changing the image names once they're already live on your site might be a bad idea.  See full show notes at: https://www.mickmel.com/podcast064 
01:36
January 15, 2019
063 - WordPress 5.1 will have a new feature that you'll love
WordPress version 5.1, due to come out in late February, will have a new feature that will help keep you out of trouble when working on your site.  See full show notes at: https://www.mickmel.com/podcast063 
01:28
January 14, 2019
062 - Some great content marketing quotes to start 2019
 As 2019 gets going, here are 11 great content marketing quotes to help inspire and direct your work in the coming year.   See full show notes at: https://www.mickmel.com/podcast062 
04:15
January 11, 2019
061 - Don't pretend that 404s are 301s
When you need to remove a page from your website, you might consider redirecting that page to your home page, rather than making it a proper "404 not found". Google says not to do that.  See full show notes at: https://www.mickmel.com/podcast061 
01:33
January 10, 2019
060 - You can't have too many internal links
 Websites linking to one another is largely the basis for how Google got started, and we've talked about external links quite a few times on here. However, sites also have many internal links that point to other pages on the site. Can you have too many of those? Google says no.  See full show notes at: https://www.mickmel.com/podcast060 
01:34
January 7, 2019
059 - Is Yelp ghosting your reviews?
 Yelp is known for often moving a lot of reviews to their "not recommended" section, but that number has been increasing lately thanks to an update being called "Ghost". Has it affected your business?   See full show notes at: https://www.mickmel.com/podcast059 
01:31
January 4, 2019
058 - Your contracts can't require a link to your site
 While it's always been frowned upon, Google now officially says that you can't require a followed link in any kind of terms of service or contract.  See full show notes at: www.mickmel.com/podcast58/
01:54
January 3, 2019
057 - There are no "Google Partner SEO Agencies"
Google's partner programs are a good thing to be a part of, but they don't have one for official search engine optimization partnerships.  See full show notes at: www.mickmel.com/podcast057/
01:12
January 2, 2019
056 - Google already knows about your shady links
Getting other sites to link to yours is one of the best things you can do to help your site rank better, and spammers take full advantage of it. For better or worse, Google says they're already aware of those shady links. See full show notes at: https://www.mickmel.com/podcast056
01:49
December 20, 2018
055 - There's no such thing as negative keywords in organic search
If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more successful. For organic search, though, negative keywords simply do not exist. See full show notes at: https://www.mickmel.com/podcast055
01:51
December 17, 2018
054 - The top Google searches of 2018
Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching for in 2018. See full show notes at: https://www.mickmel.com/podcast054
01:20
December 14, 2018
053 - Google's new Site Kit plugin for WordPress
If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a new WordPress plugin to help make your Analytics easier to add and easier to understand. See full show notes at: https://www.mickmel.com/podcast053
01:14
December 13, 2018
052 - Where Gutenberg goes from here
As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for Gutenberg. https://www.mickmel.com/podcast052
01:44
December 11, 2018
051 - Don't worry about keywords in your URLs
Google's told us before and they'll tell us again, but keywords in your URLs really don't matter much. Let's quickly unpack what they've said. https://www.mickmel.com/podcast051
01:06
December 10, 2018
050 - Google says it's good to have unique images on your pages
It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page. See full show notes at: https://www.mickmel.com/podcast050
01:10
December 7, 2018
049 - WordPress 5.0 (and Gutenberg) is here. What do you need to do?
WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here to help answer one question — should you upgrade? See full show notes at: https://www.mickmel.com/podcast049
01:36
December 6, 2018
048 - A bit about how Facebook searches work
There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches work, so let's see what they said. See full show notes at: https://www.mickmel.com/podcast048
01:27
December 5, 2018
047 - Video performs very well on LinkedIn
I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I have some basic stats to back it up. See full show notes at: https://www.mickmel.com/podcast047
01:47
December 4, 2018
046 - Google's tips for dealing with seasonal content
With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips. See full show notes at: https://www.mickmel.com/podcast046
01:52
December 3, 2018
045 - Position Zero becomes a much bigger deal
Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and potentially a huge problem for some sites. See full show notes at: https://www.mickmel.com/podcast045
01:55
November 30, 2018
044 - Google doesn't index pages that have been redirected
As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a redirect, they will no longer index that old page. See full show notes at: https://www.mickmel.com/podcast044
01:38
November 26, 2018
043 - Nofollow gives publishers a way to focus on content
It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from Google), but I recently heard something about that which made me change my perspective on that a little bit. See full show notes at: https://www.mickmel.com/podcast043/
01:37
November 20, 2018
042 - Human trust isn't the same as Google trust
In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your website with other users. See full show notes at: https://www.mickmel.com/podcast042
01:27
November 19, 2018
041 - Five big things to help your site rank well in 2019
The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll share it here. See full show notes at: https://www.mickmel.com/podcast041
01:43
November 16, 2018
040 - How the speed of your site impacts your rankings
We all know that it's important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared some stats, and they tell quite a lot. See full show notes at: https://www.mickmel.com/podcast040
01:29
November 15, 2018
039 - Google creates web.dev to help you optimize your site
Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new one has joined their ranks — web.dev. See full show notes at: https://www.mickmel.com/podcast039/
01:29
November 14, 2018
038 - 57% of all WordPress sites will start becoming less secure next month
WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less secure. Is yours one of them? See full show notes at: https://www.mickmel.com/podcast038
01:29
November 8, 2018
037 - A higher page count doesn't necessarily help you rank better
Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of itself. See full show notes at: https://www.mickmel.com/podcast037
01:27
November 7, 2018
036 - Google wants you to fill in your own meta descriptions
When you search for something on Google, the text the appears below each link often comes from the "meta descriptions" on those sites. While Google will generate them automatically when needed, they suggest you write you own. See full show notes at: https://www.mickmel.com/podcast036/
01:15
November 2, 2018
035 - Google gives more details about how 301 redirects work
If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what's know as a "301 redirect". Much has been said over the years about how they work, but Google has just revealed a bit more. See full show notes at: https://www.mickmel.com/podcast035/
01:29
November 1, 2018
034 - Gutenberg is just about ready to go
If you use WordPress, you're likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it "feature complete", meaning it's getting close to being added to WordPress. See full show notes at: https://www.mickmel.com/podcast034/
01:16
October 31, 2018
033 - Google finds new content through links, and then through sitemaps
The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through sitemaps. See full show notes at: https://www.mickmel.com/podcast033/
01:47
October 26, 2018
032 - Simply having more content doesn't impress Google
As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better content beats simply having a ton of content.
01:26
October 24, 2018
031 - Google says not to use hashtags in your URLs
Recently at PubCon, Google's Gary Illyes advised that you should include "no hashtags in URLs" for the sake of rankings, but it's a bit nuanced. See full show notes at: https://www.mickmel.com/podcast031/
01:15
October 23, 2018
030 - Why you should learn JavaScript to help with SEO
Three years ago Matt Mullenweg, the creator of WordPress, advised developers to "learn JavaScript deeply", and it's proven be to solid advice. Now Google is suggesting the same thing if you want to stay on top of the search engines. See full show notes at: https://www.mickmel.com/podcast030/
01:35
October 22, 2018
029 - Does Google use real-life user signals to assist with rankings?
There's been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn't seem to be the case. See full show notes at: https://www.mickmel.com/podcast029/
01:15
October 17, 2018
028 - Search ranking changes are unrelated to Google's new mobile-first indexing
Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.
01:19
October 16, 2018
027 - Word count and other metrics can't measure quality
People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google's given us the answer -- stop counting that stuff.
01:12
October 15, 2018
026 - Making links to your site violates Google's guidelines
Links pointing to your website are one of the biggest factors to help rank well in Google, but they're one of the most difficult and confusing to understand. Google tried to help explain more, but it's still pretty messy.
01:22
October 9, 2018
025 - Google's September update
Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.
01:30
October 8, 2018
024 - Low traffic doesn't always mean low quality
If you dig around your website stats and see that some pages get very low traffic, that could be an indication that the page is low quality -- but not always.
01:12
October 3, 2018
023 - Google is using more neural matching to understand synonyms
Over the past few months, Google has been applying neural matching to help better understand synonyms, impacting 30% of search queries (or over a billion searches per day).
01:15
October 2, 2018
022 - Google has made some important changes to Google Image Search
Google has recently updated the look and feel of Google Image Search, but they've also made some substantial changes behind the scenes.
01:10
October 1, 2018
021 - Google is looking for ways to handle GDPR blocking
Many websites in the US have been lazy about how they have handled the GDPR changes, and that's causing some trouble for Google.
01:36
September 21, 2018
020 - Google indexes and ranks everything inside of accordions and tabs
It's been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.
01:06
September 20, 2018
019 - Google search results aren't personalized as much as you'd think
Google has been personalizing search results for roughly a decade, but they're not personalized nearly as much as you think.
01:30
September 19, 2018
018 - Aim for pages that download in less than 100ms
Having a fast-loading site is a good thing. Users like it and Google likes it. While there's no official guideline, Google says that a page should download in
02:19
September 18, 2018
017 - Google cannot index pages that require cookies
It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won't index that content.
01:48
September 17, 2018
016 - White space is not an SEO issue
Google applies some penalties if your website header is so heavy that users can't easily find the content, but their focus with that is on ads, not white space.
01:56
September 14, 2018
015 - Go ahead, put reviews from Google Maps on your website
Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!
01:36
September 13, 2018
014 - Google says you need alt text on your images
It's always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it's essential.
02:06
September 11, 2018
013 - Don't link to every page from your home page
In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the search results. However, that doesn't mean you should link to every page on your site from the home page.
01:36
September 10, 2018
012 - Google treats PDFs essentially as HTML
Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they've come out and told us: they simply convert them into HTML.
01:55
September 7, 2018
011 - Only 3% of your home page traffic makes it to your blog
According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That's not good, but all isn't lost.
02:21
September 6, 2018
010 - Why don't singular and plural keywords rank the same?
Singular and plural keywords don't often rank the same, and Google has explained why.
01:11
September 5, 2018
009 - Mobile users search "near me" a ton
A recent survey from Uberall shows that 82% of smartphone users have performed a search with the phrase (or intent) "near me".
02:00
September 4, 2018
008 - Hacking is increasing, but so are ways to stay safe
There have been reports lately of an increasing number of Instagram accounts being hacked, but Instagram has finally released the ability to protect your account quite a bit more.
02:21
August 31, 2018
007 - The Classic Editor will be around for years
WordPress 5.0 and "Gutenberg", the new editing experience, is coming soon. If you're nervous about it, though, WordPress says not to worry.
01:56
August 30, 2018
006 - Google judges all of your content
Google judges all of the content on your website, not just the stuff that you have written.
01:23
August 29, 2018
005 - Google doesn't care about your fresh content
Despite what you may have heard, Google doesn't favor fresh content.
01:48
August 22, 2018
004 - Yoast and Gutenberg
A new editor for WordPress, code-named Gutenberg, is coming very soon, and now the most popular SEO plugin is ready for it.
02:16
August 20, 2018
003 - Say goodbye to Facebook traffic
Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle down and it's never coming back.
02:06
August 17, 2018
002 - The 11 proven Google ranking factors
People say that Google has over 200 ranking factors, and that's likely true, but today we're going to run through the 11 that Google has actually confirmed.
03:00
August 16, 2018
001 - Anchor.fm
Talking about Anchor.fm, the platform that we use for this podcast.
01:31
August 12, 2018
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