It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page.
See full show notes at: https://www.mickmel.com/podcast050
WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here to help answer one question — should you upgrade?
See full show notes at: https://www.mickmel.com/podcast049
There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches work, so let's see what they said.
See full show notes at: https://www.mickmel.com/podcast048
I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I have some basic stats to back it up.
See full show notes at: https://www.mickmel.com/podcast047
With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips.
See full show notes at: https://www.mickmel.com/podcast046
Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and potentially a huge problem for some sites.
See full show notes at: https://www.mickmel.com/podcast045
As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a redirect, they will no longer index that old page.
See full show notes at: https://www.mickmel.com/podcast044
It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from Google), but I recently heard something about that which made me change my perspective on that a little bit.
See full show notes at: https://www.mickmel.com/podcast043/
In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your website with other users.
See full show notes at: https://www.mickmel.com/podcast042
The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll share it here.
See full show notes at: https://www.mickmel.com/podcast041
We all know that it's important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared some stats, and they tell quite a lot.
See full show notes at: https://www.mickmel.com/podcast040
Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new one has joined their ranks — web.dev.
See full show notes at: https://www.mickmel.com/podcast039/
WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less secure. Is yours one of them?
See full show notes at: https://www.mickmel.com/podcast038
Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of itself.
See full show notes at: https://www.mickmel.com/podcast037
When you search for something on Google, the text the appears below each link often comes from the "meta descriptions" on those sites. While Google will generate them automatically when needed, they suggest you write you own.
See full show notes at: https://www.mickmel.com/podcast036/
If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what's know as a "301 redirect". Much has been said over the years about how they work, but Google has just revealed a bit more.
See full show notes at: https://www.mickmel.com/podcast035/
If you use WordPress, you're likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it "feature complete", meaning it's getting close to being added to WordPress.
See full show notes at: https://www.mickmel.com/podcast034/
The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through sitemaps.
See full show notes at: https://www.mickmel.com/podcast033/
Recently at PubCon, Google's Gary Illyes advised that you should include "no hashtags in URLs" for the sake of rankings, but it's a bit nuanced.
See full show notes at: https://www.mickmel.com/podcast031/
See full show notes at: https://www.mickmel.com/podcast030/
There's been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn't seem to be the case.
See full show notes at: https://www.mickmel.com/podcast029/
People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google's given us the answer -- stop counting that stuff.
Links pointing to your website are one of the biggest factors to help rank well in Google, but they're one of the most difficult and confusing to understand. Google tried to help explain more, but it's still pretty messy.
In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the search results. However, that doesn't mean you should link to every page on your site from the home page.