The Croow

Steve Jobs' Secrets To Business Growth and Branding

By far one of the most influential brands today is Apple. But how did Steve Jobs manage to create such a cult-following around that business? What did he know, that we don't? Today Chris recounts a story he read about Steve's experience with famed designer, Paul Rand. This was an experience that would surely change the way Steve Jobs thought about all things marketing and branding.

How To Grow Your Business And Thrive Despite Economic Crisis

Chances are you've tried a whole lot of different stuff to try and get your business or profits to grow. Many people would even like to tell you that growing a business during an economic downturn is virtually impossible... I call BS. Not only is it possible to survive times like these, but it's possible to thrive. Many businesses have done it going back all the way to the Great Depression. Join Chris today as he shares exactly what strategies are going to enable you to grow during any economic climate.

The Biggest Component Of Successful Sales

What is the biggest component of successful sales? Chris recounts a story from a couple of years ago where he and his team were buying new equipment and how a certain belief that only one microphone would be best for them was key in them buying it.

Why Are Your Facebook Ads Not Working?!

At DigitalCroow, we've been exploring the world of online advertising for a couple of months now and something we hear on a regular basis is: "Why aren't my Facebook ads working??". Today Chris shares his top 3 secrets to ensuring success with Facebook advertising, starting with what things to measure, how much to spend, etc...

How To Grow Your Business Even Without Getting Any New Customers

In an economic crisis, consumers want to hold on to ask much money as possible. This makes the difficult task of getting new customers even more tedious. What if there was a way to leverage the current customer base you already have and not only survive, but grow your business? Today Chris shares 3 keys to do exactly that. 

How To Get Sh*t Done Without Working Weekends And Evenings

No one starts a business hoping to work ungodly hours, getting up early in the morning and going to bed late and night. Today Chris shares how he's been able to be effective since working from home. We are by no means productivity gurus, but we have learnt a thing or two about how to get sh*t done even when we feel de-motivated.

The Secrets To Creating Brand Evangelists

How can you as a business owner, create lifetime fans that will buy from you again and again? Today Chris shares a couple of secrets on how you really just need a couple of true fans in order to be profitable. He shares how you can acquire those fans and how you can keep them from buying from your competitors.

How To Maximise Customer Lifetime Value

How can business owners increase the value of a customer while still being cashflow positive? Today Chris shares a simple concept he learnt fairly recently on how exactly to that question: The Value Ladder. The concept of the value ladder can be applied to virtually any industry or niche.

How To Build an Attractive Brand (Even With A Crappy Logo)

How can business owners build an attractive brand without any design experience and without a pretty logo? Today we're testing a new format as a means of producing these podcasts for you, let us know what you think the LIVE setting. Join Chris today as he chats about 3 keys to building a great brand such as forming a bond of trust with your audience, how to do that, and how you can implement these steps today. 

How To Create a Business That's Bigger Than It's Products | Fabian Geyrhalter

Do you want to create a business that is bigger than just you and bigger than just the products you sell? In this episode, Chris chats to Fabian Geyrhalter, a Renowned Brand Strategist and Creative Director. He is the founder and principal of Los Angeles-based brand consultancy FINIEN. His best-selling book ‘How to Launch a Brand’ became a go-to resource for entrepreneurs and creatives alike. His latest book is ‘Bigger Than This - How to turn any venture into an admired brand.’ Today he shares some wisdom and insight on what it takes to create a "brand", what branding is and isn't, and how you can accelerate your business growth through clearly defining your positioning.

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6 Steps To Build Your Brand Using Storytelling

How can brands leverage the power of storytelling to build brand equity? Chris chats about what branding is and isn't as well covering how you can use the fundamental components of great stories to better connect with your customers. On top of that, he covers how these elements can be applied in your marketing today to be more impactful.

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Email: croow@digitalcroow.com

Leadership: How To Have a Personal Impact and Communicate Better | Matt Ludick

Do you want to lead effectively? In this episode, Chris chats to Matt Ludick. He's had experience in leading effective teams in everything from churches to businesses. Today he shares with us some wisdom on what it takes to hire the right people, how to lead despite differences and where successful leadership starts... with leading yourself.

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Email: croow@digitalcroow.com

Are SME's Gonna Be Oky? A Look at Covid-19 and Beyond

After an eventful week, the question on every business owner's mind is: "Are we gonna be oky?" Chris chats about the current state of Covid-19, also known as the Coronavirus, and why everyone seems so worried about the situation. Looking at how the situation might unfold and considering the predictions of a global recession, what can business owners do to navigate the sh*t-storm on the horizon.

Developing Marketing Strategies That Facilitate Business Growth

With Business growth being a top priority at DigitalCroow, Chris chats about how you can develop marketing strategies to accomplish just that. Taking a step back and ignoring specific tactics, he delves deep into understanding your customers, developing a process and shares tips on how both B2B and B2C businesses can leverage relationships and build trust with their audience.

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Email: croow@digitalcroow.com 

Keys to Building a Successful Business | Lloyd Underhill Want to build a thriving, legacy business? Chris interviews Lloyd Underhill, an entrepreneur with years of experience in everything from business development to manufacturing.  Lloyd Shares a wealth of knowledge and wisdom. He takes us back to how he got started and the mistakes he's made. Then they chat about funding, how to get it, when to get it, etc...  

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Email: croow@digitalcroow.com 

Welcome to The Croow! What on earth is The Croow? Chris introduces this brand new podcast, gives a brief history, explains the link between "The Croow" Podcast and "DigitalCroow" the marketing consultancy, and gives an overview of the topics that we will be covering here. With Episodes being posted twice a month, you can look forward to both interviews with Business Leaders and Topical Discussions about Business, Marketing/Branding, Sales, Leadership and Business Growth. 

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Email: croow@digitalcroow.com