Digital Dialogue

Episode 16- Podcast Growth Flow

An episode of Digital Dialogue

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By Digital Dialogue
Welcome to Digital Dialogue, where we discuss all things digital marketing!
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Episode 50- Meet Our Designers
On this week's episode of Digital Dialogue, we sitting down with part of Yelling Mule's design team! Emily and Lindsey take us through their design process, what tools they like to use and what inspires them creatively. 
14:32
September 17, 2019
Episode 49- Hypergrowth Overview
Katelyn and Scott had the opportunity to attend an awesome event hosted by Drift called Hypergrowth. The conference brought together people from companies of all shapes, sizes and industries. In this week's episode, they are breaking down the event and sharing a few of the highlights.  
13:28
September 10, 2019
Episode 48- Buying Followers
On this week's episode of Digital Dialogue, Katelyn and Scott are talking about growing one's social media through purchasing fake followers and why this may not be the best method in the long run.  
07:24
August 27, 2019
Episode 47- Our Favorite Marketing Campaigns
On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them. 
08:59
August 20, 2019
Episode 46- Young Professionals Networking Night
On this week's episode, Katelyn and Scott and talking about an awesome networking event called Young Professionals Networking Night. Yelling Mule and The Associated Industries of Massachusetts (AIM) are co hosting the event on August 21st at Capo Restaurant located in South Boston. It will be a night filled with amazing drinks, apps and people. You can find more information and event tickets here. 
05:12
August 6, 2019
Episode 45- The Best Times to Post on Social Media
On this week's episode of Digital Dialogue we’re talking about what days of the week and times of the day work best when posting your content on social media. 
08:25
July 30, 2019
Episode 44- What are Social Media Insights?
On this week's episode of "Digital Dialogue", Katelyn and Scott are talking about social media insights and why they are so valuable when managing any social media account. 
07:52
July 23, 2019
Episode 43- Social Media Analysis
This week's episode dives into how to conduct a social media analysis and why they are vital part in your overall marketing strategy. 
07:42
July 16, 2019
Episode 42- Apps We Love
On this week's episode we have Colleen joining the dialogue again! Along with our #SocialMediaMinute of the week we are sharing our favorite apps and why we think they are complete game changers. 
14:07
July 9, 2019
Episode 41- Social Media Etiquette
This week's episode of "Digital Dialogue" is centered around social media etiquette. While many look at the world of social media as a place with no boundaries, there are a number of guidelines to follow that will ultimately help lead you to success on the social platforms you manage.  
09:54
July 1, 2019
Episode 40- Buyer Personas
On this week's episode, Katelyn and Scott talk about buyer personas and why they are so important to a marketing strategy. 
07:15
June 21, 2019
Episode 39- Live Video Strategy
This week's episode of Digital Dialogue is streaming live. Katelyn and Scott talk all about live video strategy and why you don't hear about it as much as you did a few years ago. They also talk video strategy and why you still need to incorporate live video in your marketing plan.  
07:54
June 18, 2019
Episode 38- Women's World Cup
FIFA Women's World Cup 2019 in underway! Katelyn and Scott are joined by Colleen as they watch USA play their first game.  The last time the tournament was played in 2015, it was hosted by Canada and won by the United States. So therefore, the United States will be looking to repeat as Champions this year in France so a lot of people will be tuning in.
13:03
June 11, 2019
Episode 37- The Management Tools We Use In Our Web Design Process
On this week's episode, Katelyn and Scott sit down with Colleen, our Junior Web Developer, to learn how she successfully populates and launches websites here at Yelling Mule.  She also touches upon the process she follows and the management tools she utilizes to help make sure everything is transparent for the clients she works with.  
15:21
June 4, 2019
Episode 36- Our Thoughts on Game Of Thrones
This week's episode is a little different because Bekah, Nicki and Colleen are joining Digital Dialogue to discuss all things Game Of Thrones. For the last couple of weeks the office has been talking about final season of GOT non stop, so we decided to dedicate a whole episode to it. 
19:31
May 28, 2019
Episode 35- Influencer Marketing
Katelyn and Scott kick off this week's episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the shopping feature and stories. Instagram is also looking ramp up their efforts against selling likes and followers, especially as influencer marketing is becoming more and more prevalent.  The rest of the episode addresses the rise of influencer marketing and the importance of measuring influence before teaming up to work with a social media influencer. 
09:16
May 21, 2019
Episode 34- Mental Health & Social Media
On this week's episode, we talk about the effects social media is having on mental health. Over the past several years, online communities catering to health needs and challenges have shown considerable uptake. These tools are known to act as a constant available and conducive source of information, advice, and support. Mental health in the social media sphere has always been an extremely hot button topic, and social platforms are now trying to make strides towards positive change. 
09:35
May 14, 2019
Episode 33- Our Favorite Social Media Tools
This week's episode is all about the social media tools that help us implement our marketing strategy. Katelyn and Scott share a few of their favorites and two major social media news stories. The stories include, Facebook has announced that they are placing a ban on well- known extremist commentators and Twitter has shared major calendar events for May to help with strategic planning. 
08:56
May 7, 2019
Episode 32- Social Media Marketing Strategy
This week's episode kicks off with our #SocialMediaMinute where we share two major social media stories that have been circulating the news. There two stories include Facebook testing out more animated reactions and Snapchat is now working with Shopify to increase ad integration for all.  We close the episode off with seven important steps you should follow when developing a social media marketing strategy. 
08:08
April 30, 2019
Episode 31- Blogging Tips
This week's episode of Digital Dialogue starts off with our #SocialMediaMinute, which includes Facebook's testing out a new stories- like layout for news feed and Instagram is testing out a new hiding "likes counts" to reduce the focus on vanity metrics. The second portions of the episode is all about blogging and how you can make the most of your next blog post.   
08:43
April 23, 2019
Episode 30- Networking
Katelyn and Scott start off the episode with this week's #SocialMediaMinute, which includes Facebook adding 'Dark Mode' as a new messenger feature and how video consumption is evolving thanks to new technology. The second segment of Digital Dialogue is focused on networking and the various ways to do so. 
09:02
April 16, 2019
Episode 29- Paid Social Media
On this week's episode, Katelyn and Scott start off with this week's #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The second portion of the episode highlights the benefits of incorporating paid social media into your marketing strategy. 
09:42
April 9, 2019
Episode 28- Psychology in Marketing
On this week's episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast talks about how tapping into the audience's emotions, being real and being aware of psychological biases are all helpful things to incorporate in your marketing strategy.    This week's #SocialMediaMinute includes the following stories: Facebook's Considering Implementing Restrictions on Who Can Go Live and LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting. 
08:25
April 2, 2019
Episode 27- The Branding Process
On this week's episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new 'Checkout' feature. In the section portion of the episode, key steps in the branding process are shared and why it's important for companies to follow them.  
05:34
March 26, 2019
Episode 26- Helpful Branding Tips
Katelyn and Scott kick off this week's episode with two recent social media stories and share a few helpful branding tips.  
04:54
March 19, 2019
Episode 25- How To Grow Your Engagement Through IG Stories
On this week's episode of Digital Dialogue, Katelyn and Scott share two major social media news stories and a few key ways to help grow your engagement through Instagram Stories. 
07:13
March 12, 2019
Episode 24- Copywriting Tips
On this week's episode, Katelyn and Scott recap two major social media news stories and share some pretty helpful copywriting tips. 
05:24
March 5, 2019
Episode 23- Our Web Design Process (Populating and Launch)
On this week's episode we wrap up the web design process series with Colleen, our junior web developer here at Yelling Mule. Colleen shares with us the process of populating a website and how to launch them.   
08:01
February 27, 2019
Episode 22- Our Web Design Process (Development Team Perspective)
On this week's episode, Katelyn and Scott sit down with Yelling Mule's Senior Web Developer, Stan. Stan dives into the backend coding process and answers questions about his role. 
08:44
February 19, 2019
Episode 21- Our Web Design Process (Design Team Part II)
Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer. 
07:18
February 12, 2019
Episode 20- Social Media Strategies Used During Super Bowl LIII
On this week's episode, Katelyn and Scott discuss the social media strategies brands used during this year's Super Bowl Sunday. 
07:16
February 5, 2019
Episode 19- Our Web Design Process (Design Team Perspective)
Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule.  This week, Bekah (Junior Web Designer) sits down to share her role in the web development process and a few helpful design tips. 
06:36
January 29, 2019
Episode 18- Our Web Design Process (Sales Team Perspective)
Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule. This week, we’re starting at the beginning with the sales department.  Mike (VP of Sales) shares how he successfully closes deals and his role in the web design process.  
09:37
January 15, 2019
Episode 17- SEO 101
Digital Dialogue is back with new episodes for the new year! This week, Katelyn and Scott dive into SEO and share a few key ways to help make sure you appear near the top in search engine results. 
05:40
January 8, 2019
Episode 16- Podcast Growth Flow
Katelyn and Scott start off the episode by talking about Instagram's new 'countdown' sticker feature for stories and Twitter / Facebook are continuing to delete accounts that are centered around hateful messages. The second portion of the episode is all about podcasts and why so many brands are getting involved with the popular platform.
05:53
December 18, 2018
Episode 15- Cross-posting vs. Cross-promoting
If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss, while this initially may seem like an easy way to save time, cross-posting has been proven to not be effective in the long run.
05:47
December 11, 2018
Episode 14- What's your #Hashtag Strategy?
Do you have a #hashtag strategy in place? In this week’s episode of Digital Dialogue, we break down the usage of hashtags and share the social media news story that turned us on to the topic.
04:57
December 4, 2018
Episode 13- How to Focus Your Marketing Efforts in the New Year
This week, Katelyn and Scott start off the first segment by sharing two top stories affecting the social media world. In the second portion of the episode, they share a few helpful marketing tips to implement in the new year.
05:56
November 27, 2018
Episode 12- Sales Tips
This week, Katelyn and Scott sit down with Mike, Yelling Mule's sales guru. Mike shares a few of his key takeaways when it comes to finding success in the world of sales.
09:50
November 20, 2018
Episode 11- Sitting Down with Yelling Mule's CEO James Shiner
This week, Katelyn and Scott sit down with Yelling Mule's CEO James Shine. They learn all about how he started his own business and what his takeaways have been along the way
05:07
November 13, 2018
Episode 10- How To Grow Your Social Media Following
Katelyn and Scott start off the first segment of Digital Dialogue by sharing three top news stories in the world of social media. In the second portion of the episode they share a few key ways to organically increase your following on social media.
09:42
November 6, 2018
Episode 9- Young Women in Digital Conference Recap
After taking a short hiatus Digital Dialogue is back! This week, Marie is here to share her experience at the Young Women in Digital Conference held at Google’s office in Cambridge, MA.
12:34
October 30, 2018
Episode 8- Email Clients and Web Browsers
Marie is back for this week's episode! She, Matt and Katelyn are discussing email clients, web browsers and a bunch of other stuff (as they tend to occasionally go off topic).
16:20
August 24, 2018
Episode 7- Social Media Pet Peeves (part 2)
This week's episode is a little different. Marie's out of the office, so Matt and Katelyn are joined by YM's creative team (Nicki, Bekah, Colleen) and Auntie Suzanne! Listen to find out what annoys them the most on social media!
23:16
August 20, 2018
Episode 6- Social Media Pet Peeves (part 1)
This week, Matt, Marie, and Katelyn open up about what annoys them the most on social media. There's a lot to cover, so please enjoy the first segment of social media pet peeves!
18:34
August 10, 2018
Episode 5- How are Beer Brands Engaging with Social Media?
Happy International Beer Day! To celebrate, Matt, Marie and Katelyn discuss how beer brands and breweries are marketing themselves on social media!
13:42
August 3, 2018
Episode 4- Social Media in the Workplace
Happy Friday (and Roll Tide)! Today, Matt, Marie and Katelyn discuss social media etiquette in the workplace.
16:14
July 27, 2018
Episode 3- Apps We Actually Like
On this week's episode, we are sharing the apps that are making our lives easier and the apps we could do without
18:06
July 18, 2018
Episode 2- Instagram Updates (part 2)
Join us as we conitue to discuss the latest Instagram features!
12:26
July 13, 2018
Episode 1- Instagram Updates
Welcome to the first ever episode of Digital Dialogue! Join us as we go over the latest Instagram updates!
18:13
July 5, 2018
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