Episode 106- Mule Force
On this week's episode Katelyn and Scott talk about Mule Force and how their services can help better protect law firms.
September 21, 2021
Episode 105- Branding 101
On this week's episode, Katelyn and Lindsey discuss the basics of branding and why it's important to have a 'why' behind your strategy.
August 31, 2021
Episode 104- Google UX Design Professional Certificate
On this week's episode of Digital Dialogue, Katelyn sits down with Emily and Lindsey. They talk about the new UX design course they are taking through Google and how it will impact their roles here at Yelling Mule.
August 17, 2021
Episode 103- Color Theory
On this week's episode, Katelyn talks to Lindsey and Emily about color theory and the importance of white space when it comes to website design.
August 10, 2021
Episode 102- ADA Compliance
On this week’s episode Katelyn and Scott are joined by Collin who is a web developer here at Yelling Mule. They sit down and talk about ADA Compliance is and how it affects the development of websites.
August 3, 2021
Episode 101- Mule Flex Template
On this week's episode, Katelyn and Scott sit down with Lindsey and Emily to discuss the Mule Flex Template.
July 20, 2021
The 100th Episode
This week we are celebrating the 100th episode of Digital Dialogue. In honor of this milestone, we are shared some of our favorite episodes and past projects.
July 15, 2021
Episode 99- Meet Collin
On this week's episode, Katelyn and Scott sit down with Collin, Yelling Mule's new web developer. He shares how he got into web development, how he learned about Yelling Mule.
June 22, 2021
Episode 98- Monday.com Update
On this week’s episode, Katelyn and Scott celebrating Monday.com going public last week! They break down Monday's IPO and why Yelling Mule loves using the platform.
June 15, 2021
Episode 97- Best Times to Post on Social Media
No matter your overall goals, whenever you post on social media you want the maximum number of eyes to view your content. That’s why on today’s episode Katelyn and Scott are breaking down the best times to post on social media.
June 8, 2021
Episode 96- Social Media Round Up
On this week's episode, Katelyn and Scott highlight the most recent news stories circulating in the world of social media
May 18, 2021
Episode 95- Social Media by Generation
On this week's episode of Digital Dialogue, Katelyn and Scott are breaking down the most popular social media platforms based on the different generations using them.
May 4, 2021
Episode 94- Website Content
In this week's episode of Digital Dialogue, Katelyn and Scott share some helpful best practices when it comes to gathering content during a website project
April 20, 2021
Episode 93- Codecademy
This week Katelyn and Scott sit down the YM designer, Lindsey. She shares her experience branching out to learn how to code through Codecademy.
April 6, 2021
Episode 92- Mule Force
This week Katelyn and Scott sit down with Yelling Mule/Mule Force CEO James Shiner. James shares the importance of cybersecurity and the key services Mule Force offers that will help protect your company's information.
March 23, 2021
Episode 91- Digital Dialogue Rebranding
On this week's episode of Digital Dialogue, we are talking about our podcast's rebranding process and why we thought it was time to update our logo. Designers, Emily and Lindsey, join us to discuss their specific logos and what inspired them! We are then asking our audience to vote for their favorite! The logo with the most votes will become the official new look of Digital Dialogue!
February 23, 2021
Episode 90- Our Favorite Podcasts
This week, Katelyn and Scott sit down with Yelling Mule team to discuss the rise of podcasting and some of their favorite podcasts to date.
February 9, 2021
Episode 89- Yelling Mule's Website Process
This week Katelyn and Scott sit down with YM's web developer, Colleen. Colleen helps break down YM's current website process and shares some helpful client tips that ensure the process runs smoothly.
January 19, 2021
Episode 88- Apple's IFDFA Update
This week's episode Katelyn and Scott are discussing the upcoming changes Apple is making to their app data tracking. They will be sharing what these changes actually entail, how they will affect users and why Facebook is making such a strong stance against it.
January 12, 2021
Episode 87- Our Year In Review
In this final episode of 2020, Katelyn and Scott are sharing some of their favorite content from the past year and what they are looking forward to in the new year.
December 29, 2020
Episode 86- Content Calendars
This week, Katelyn and Scott are talking about the importance of content calendars and how Facebook is starting to test a new IG calendar option to help users stay organized.
December 15, 2020
Episode 85- FB & IG Trends for 2021
This week, Katelyn and Scott are sharing some of the more popular Facebook and Instagram trends predicted for 2021.
December 8, 2020
Episode 84- Mule U
Mule U is officially here! In this week's episode, Katelyn and Scott talk about the new subscription based service Yelling Mule has rolled out with. Find the video tutorials, webinars and trainings you need to help market your business. Visit Mule U to learn more!
December 1, 2020
Episode 83- Instagram Updates
This week, Katelyn and Scott are breaking down the newest changes to Instagram's home screen. As an attempt to bring more awareness, IG Shop and Reels now have their own tabs. Listen to learn more about the changes and reasoning behind them.
November 17, 2020
Episode 82- 2021 Social Media Trends
This week, Katelyn and Scott are breaking down the top 10 predicted social media trends for the new year.
November 3, 2020
Episode 81- Social Media Round Up
This week, Katelyn and Scott are breaking down the most talked about social media news stories. 1. The CEO's of Facebook, Google and Twitter will all testify before congress, days before the election, over legal protection for Internet companies 2. Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships 3. IGTV Launches Monetization Features For Content Creators 4. How to Use LinkedIn Stories To Promote Your Business
October 27, 2020
Episode 80- Instagram Ad Specifications
This week's episode of Digital Dialogue is all about Instagram ads. Katelyn and Scott go through all of the different IG ad options and share correct specifications needed for creating each ad.
October 13, 2020
Episode 79- Facebook Ad Specifications
This week's episode of Digital Dialogue is dedicated to Facebook ads. Katelyn and Scott break down all of the different ad options along with each ad's specifications.
October 6, 2020
Episode 78- Google Ads vs. Bing Ads
When looking for ways to get your business in front of the right people, search ads generally come into play. This week, Katelyn and Scott are discussing both Bing and Google ads. They share what they are, what they have in common and how they differ.
September 29, 2020
Episode 77- Setting Goals for 2021
Setting yourself up for success is vital. This week, Katelyn and Scott share five helpful tips that will help you achieve the future goals you set for yourself and your business.
September 22, 2020
Episode 76- Is TikTok Here To Stay?
This week Katelyn and Scott are talking about TikTok. From what it is, to how it works, they share all the newest information available out the popular video-sharing platform.
September 15, 2020
Episode 75- WordPress Training Pt.4
Katelyn and Scott are wrapping up their WordPress training series. This week's episode focuses on user profiles, updating plugins and last minute tweaks to a WordPress website.
September 8, 2020
Episode 74- WordPress Training Pt.3
This week Katelyn and Scott are continuing with the WordPress training series. In this episode, Colleen goes over viewing media uploads and how to create a page.
September 1, 2020
Episode 73- WordPress Training Pt.2
And the WordPress Training Miniseries continues! This week Katelyn, Scott and Colleen explore site options and share a step by step guide on how to create a blog post on a WordPress site.
August 25, 2020
Episode 72- WordPress Training Pt.1
This week we welcome back YM's web developer Colleen. As part one of a mini series geared towards WordPress training, Colleen shares the benefits of using WordPress and an overview of the platform's dashboard.
August 18, 2020
Episode 71- Project Management with Kendra
On this week's episode, Katelyn and Scott sit down with Kendra, YM's project manager. She shares how she got into project management and what she thinks are the biggest industry takeaways are.
August 4, 2020
Episode 70- Can I Use and CSS Ready Classes for Gravity Forms
This week, Katelyn and Scott are joined by Colleen. As YM's web developer, Colleen has extensive knowledge on backend best practices and shares a few of key key resources she likes to incorporate in her work process.
July 28, 2020
Episode 69- Social Media Design Apps
On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite design apps for creating social media graphics. They dive into the specific features each app offers and various price points!
July 21, 2020
Episode 68- We're Back!
Welcome back to Digital Dialogue! After taking a brief hiatus due to the COVID-19 pandemic, Katelyn and Scott have returned to the studio. In today's episode they go over what Yelling Mule has been up to the last few months and how the team is transitioning back into a business routine.
July 14, 2020
Episode 67- Blogging for SEO
On this week's episode, Katelyn and Scott are discussing the importance of having a dedicated blog on your site to help improve your SEO rankings on Google. They share helpful steps to incorporate in your blog to give you the best possible outcome.
March 10, 2020
Episode 66- Sit Down with the Design Team
On this week's episode, we are joined by Nicki and Lindsey, two members of our design team. They share some of the common misconceptions clients have had during the design process and how it can affect the overall project.
March 3, 2020
Episode 65- LinkedIn
In this week's episode, Katelyn and Scott discuss the ways you can integrate LinkedIn as an extension of your marketing and social media plan.
February 25, 2020
Episode 64- Plugins
This week's episode is dedicated to plugins. Katelyn and Scott do a basic overview of what they are and why they are used.
February 11, 2020
Episode 63- Micro-Influencers
On this week's episode, Katelyn and Scott are discussing the continued rise of micro-influencers in 2020 and how you could incorporate them into your social media marketing plan.
February 4, 2020
Episode 62- Engagement on Social Media
On this week's episode, Katelyn and Scott share helpful ways to better increase your engagement on social media.
January 21, 2020
Episode 61- Back-End Development
In this week's episode, we are joined by Colleen, Yelling Mule's backend developer. Colleen answers a lot of questions about the field and shares her greatest takeaways.
January 14, 2020
Episode 60- Social Media Round Up 2020
Katelyn and Scott are kick off the first episode in 2020 with a social media round-up. They share major social media news stories ranging from YouTube's new restrictions on data collecting to Instagram's decline in user growth.
January 7, 2020
Episode 59- Facebook Ads
In this week's episode, Katelyn and Scott are sharing how to curate Facebook ads with just a few simple steps.
December 17, 2019
Episode 58- Project Management Tips
On this week's episode of Digital Dialogue, Katelyn and Scott are joined by Colleen. She talks about her experience working on multiple projects and how she manages multiple clients and their project timelines.
December 3, 2019
Episode 57- Sitemaps
On this week's episode of Digital Dialogue, Katelyn and Scott sit down with Nicki Yelling Mule's Creative Director. Nicki talks about her work with sitemaps and why they are a vital part of the website development process.
November 19, 2019
Episode 56- SEO vs SEM
This week on Digital Dialogue we're talking about the differences between SEO and SEM. We dive into what each term means and how you can implement their methods to your next marketing strategy.
November 12, 2019
Episode 55- BERT
On this week's episode of Digital Dialogue, Katelyn and Scott talk about Google's new search queries system called BERT. Bidirectional Encoder Representations from Transformers (BERT) is an algorithm related to natural language processing and it will be changing the way we search for things on Google.
November 5, 2019
Episode 54- Social Media Paid Ads
This week, Katelyn and Scott are diving into social media ads. They go over the different types of paid ads and why they should be included in your next marketing strategy.
October 22, 2019
Episode 53- Time Management Tips
This week, Katelyn and Scott are sharing helpful time management tips that will get you through the work week.
October 8, 2019
Episode 52- The Rise of Podcasts
This week, Katelyn and Scott are talking about podcasts. They cover how the platform is being used for marketing and share some of their favorite podcasts to listen to.
October 1, 2019
Episode 51- Social Media Round Up
This week, Katelyn and Scott are conducting a social media round-up. From Facebook to Twitter, they are diving in on this week's most recent social media news stories.
September 24, 2019
Episode 50- Meet Our Designers
On this week's episode of Digital Dialogue, we sitting down with part of Yelling Mule's design team! Emily and Lindsey take us through their design process, what tools they like to use and what inspires them creatively.
September 17, 2019
Episode 49- Hypergrowth Overview
Katelyn and Scott had the opportunity to attend an awesome event hosted by Drift called Hypergrowth. The conference brought together people from companies of all shapes, sizes and industries. In this week's episode, they are breaking down the event and sharing a few of the highlights.
September 10, 2019
Episode 48- Buying Followers
On this week's episode of Digital Dialogue, Katelyn and Scott are talking about growing one's social media through purchasing fake followers and why this may not be the best method in the long run.
August 27, 2019
Episode 47- Our Favorite Marketing Campaigns
On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them.
August 20, 2019
Episode 46- Young Professionals Networking Night
On this week's episode, Katelyn and Scott and talking about an awesome networking event called Young Professionals Networking Night. Yelling Mule and The Associated Industries of Massachusetts (AIM) are co hosting the event on August 21st at Capo Restaurant located in South Boston. It will be a night filled with amazing drinks, apps and people. You can find more information and event tickets here.
August 6, 2019
Episode 45- The Best Times to Post on Social Media
On this week's episode of Digital Dialogue we’re talking about what days of the week and times of the day work best when posting your content on social media.
July 30, 2019
Episode 44- What are Social Media Insights?
On this week's episode of "Digital Dialogue", Katelyn and Scott are talking about social media insights and why they are so valuable when managing any social media account.
July 23, 2019
Episode 43- Social Media Analysis
This week's episode dives into how to conduct a social media analysis and why they are vital part in your overall marketing strategy.
July 16, 2019
Episode 42- Apps We Love
On this week's episode we have Colleen joining the dialogue again! Along with our #SocialMediaMinute of the week we are sharing our favorite apps and why we think they are complete game changers.
July 9, 2019
Episode 41- Social Media Etiquette
This week's episode of "Digital Dialogue" is centered around social media etiquette. While many look at the world of social media as a place with no boundaries, there are a number of guidelines to follow that will ultimately help lead you to success on the social platforms you manage.
July 1, 2019
Episode 40- Buyer Personas
On this week's episode, Katelyn and Scott talk about buyer personas and why they are so important to a marketing strategy.
June 21, 2019
Episode 39- Live Video Strategy
This week's episode of Digital Dialogue is streaming live. Katelyn and Scott talk all about live video strategy and why you don't hear about it as much as you did a few years ago. They also talk video strategy and why you still need to incorporate live video in your marketing plan.
June 18, 2019
Episode 38- Women's World Cup
FIFA Women's World Cup 2019 in underway! Katelyn and Scott are joined by Colleen as they watch USA play their first game. The last time the tournament was played in 2015, it was hosted by Canada and won by the United States. So therefore, the United States will be looking to repeat as Champions this year in France so a lot of people will be tuning in.
June 11, 2019
Episode 37- The Management Tools We Use In Our Web Design Process
On this week's episode, Katelyn and Scott sit down with Colleen, our Junior Web Developer, to learn how she successfully populates and launches websites here at Yelling Mule. She also touches upon the process she follows and the management tools she utilizes to help make sure everything is transparent for the clients she works with.
June 4, 2019
Episode 36- Our Thoughts on Game Of Thrones
This week's episode is a little different because Bekah, Nicki and Colleen are joining Digital Dialogue to discuss all things Game Of Thrones. For the last couple of weeks the office has been talking about final season of GOT non stop, so we decided to dedicate a whole episode to it.
May 28, 2019
Episode 35- Influencer Marketing
Katelyn and Scott kick off this week's episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the shopping feature and stories. Instagram is also looking ramp up their efforts against selling likes and followers, especially as influencer marketing is becoming more and more prevalent. The rest of the episode addresses the rise of influencer marketing and the importance of measuring influence before teaming up to work with a social media influencer.
May 21, 2019
Episode 34- Mental Health & Social Media
On this week's episode, we talk about the effects social media is having on mental health. Over the past several years, online communities catering to health needs and challenges have shown considerable uptake. These tools are known to act as a constant available and conducive source of information, advice, and support. Mental health in the social media sphere has always been an extremely hot button topic, and social platforms are now trying to make strides towards positive change.
May 14, 2019
Episode 33- Our Favorite Social Media Tools
This week's episode is all about the social media tools that help us implement our marketing strategy. Katelyn and Scott share a few of their favorites and two major social media news stories. The stories include, Facebook has announced that they are placing a ban on well- known extremist commentators and Twitter has shared major calendar events for May to help with strategic planning.
May 7, 2019
Episode 32- Social Media Marketing Strategy
This week's episode kicks off with our #SocialMediaMinute where we share two major social media stories that have been circulating the news. There two stories include Facebook testing out more animated reactions and Snapchat is now working with Shopify to increase ad integration for all. We close the episode off with seven important steps you should follow when developing a social media marketing strategy.
April 30, 2019
Episode 31- Blogging Tips
This week's episode of Digital Dialogue starts off with our #SocialMediaMinute, which includes Facebook's testing out a new stories- like layout for news feed and Instagram is testing out a new hiding "likes counts" to reduce the focus on vanity metrics. The second portions of the episode is all about blogging and how you can make the most of your next blog post.
April 23, 2019
Episode 30- Networking
Katelyn and Scott start off the episode with this week's #SocialMediaMinute, which includes Facebook adding 'Dark Mode' as a new messenger feature and how video consumption is evolving thanks to new technology. The second segment of Digital Dialogue is focused on networking and the various ways to do so.
April 16, 2019
Episode 29- Paid Social Media
On this week's episode, Katelyn and Scott start off with this week's #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The second portion of the episode highlights the benefits of incorporating paid social media into your marketing strategy.
April 9, 2019
Episode 28- Psychology in Marketing
On this week's episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast talks about how tapping into the audience's emotions, being real and being aware of psychological biases are all helpful things to incorporate in your marketing strategy. This week's #SocialMediaMinute includes the following stories: Facebook's Considering Implementing Restrictions on Who Can Go Live and LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting.
April 2, 2019
Episode 27- The Branding Process
On this week's episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new 'Checkout' feature. In the section portion of the episode, key steps in the branding process are shared and why it's important for companies to follow them.
March 26, 2019
Episode 26- Helpful Branding Tips
Katelyn and Scott kick off this week's episode with two recent social media stories and share a few helpful branding tips.
March 19, 2019
Episode 25- How To Grow Your Engagement Through IG Stories
On this week's episode of Digital Dialogue, Katelyn and Scott share two major social media news stories and a few key ways to help grow your engagement through Instagram Stories.
March 12, 2019
Episode 24- Copywriting Tips
On this week's episode, Katelyn and Scott recap two major social media news stories and share some pretty helpful copywriting tips.
March 5, 2019
Episode 23- Our Web Design Process (Populating and Launch)
On this week's episode we wrap up the web design process series with Colleen, our junior web developer here at Yelling Mule. Colleen shares with us the process of populating a website and how to launch them.
February 27, 2019
Episode 22- Our Web Design Process (Development Team Perspective)
On this week's episode, Katelyn and Scott sit down with Yelling Mule's Senior Web Developer, Stan. Stan dives into the backend coding process and answers questions about his role.
February 19, 2019
Episode 21- Our Web Design Process (Design Team Part II)
Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer.
February 12, 2019
Episode 20- Social Media Strategies Used During Super Bowl LIII
On this week's episode, Katelyn and Scott discuss the social media strategies brands used during this year's Super Bowl Sunday.
February 5, 2019
Episode 18- Our Web Design Process (Sales Team Perspective)
Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule. This week, we’re starting at the beginning with the sales department. Mike (VP of Sales) shares how he successfully closes deals and his role in the web design process.
January 15, 2019
Episode 17- SEO 101
Digital Dialogue is back with new episodes for the new year! This week, Katelyn and Scott dive into SEO and share a few key ways to help make sure you appear near the top in search engine results.
January 8, 2019
Episode 16- Podcast Growth Flow
Katelyn and Scott start off the episode by talking about Instagram's new 'countdown' sticker feature for stories and Twitter / Facebook are continuing to delete accounts that are centered around hateful messages. The second portion of the episode is all about podcasts and why so many brands are getting involved with the popular platform.
December 18, 2018
Episode 15- Cross-posting vs. Cross-promoting
If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss, while this initially may seem like an easy way to save time, cross-posting has been proven to not be effective in the long run.
December 11, 2018
Episode 14- What's your #Hashtag Strategy?
Do you have a #hashtag strategy in place? In this week’s episode of Digital Dialogue, we break down the usage of hashtags and share the social media news story that turned us on to the topic.
December 4, 2018
Episode 13- How to Focus Your Marketing Efforts in the New Year
This week, Katelyn and Scott start off the first segment by sharing two top stories affecting the social media world. In the second portion of the episode, they share a few helpful marketing tips to implement in the new year.
November 27, 2018
Episode 12- Sales Tips
This week, Katelyn and Scott sit down with Mike, Yelling Mule's sales guru. Mike shares a few of his key takeaways when it comes to finding success in the world of sales.
November 20, 2018
Episode 11- Sitting Down with Yelling Mule's CEO James Shiner
This week, Katelyn and Scott sit down with Yelling Mule's CEO James Shine. They learn all about how he started his own business and what his takeaways have been along the way
November 13, 2018
Episode 10- How To Grow Your Social Media Following
Katelyn and Scott start off the first segment of Digital Dialogue by sharing three top news stories in the world of social media. In the second portion of the episode they share a few key ways to organically increase your following on social media.
November 6, 2018
Episode 9- Young Women in Digital Conference Recap
After taking a short hiatus Digital Dialogue is back! This week, Marie is here to share her experience at the Young Women in Digital Conference held at Google’s office in Cambridge, MA.
October 30, 2018
Episode 8- Email Clients and Web Browsers
Marie is back for this week's episode! She, Matt and Katelyn are discussing email clients, web browsers and a bunch of other stuff (as they tend to occasionally go off topic).
August 24, 2018
Episode 7- Social Media Pet Peeves (part 2)
This week's episode is a little different. Marie's out of the office, so Matt and Katelyn are joined by YM's creative team (Nicki, Bekah, Colleen) and Auntie Suzanne! Listen to find out what annoys them the most on social media!
August 20, 2018
Episode 6- Social Media Pet Peeves (part 1)
This week, Matt, Marie, and Katelyn open up about what annoys them the most on social media. There's a lot to cover, so please enjoy the first segment of social media pet peeves!
August 10, 2018
Episode 5- How are Beer Brands Engaging with Social Media?
Happy International Beer Day! To celebrate, Matt, Marie and Katelyn discuss how beer brands and breweries are marketing themselves on social media!
August 3, 2018
Episode 4- Social Media in the Workplace
Happy Friday (and Roll Tide)! Today, Matt, Marie and Katelyn discuss social media etiquette in the workplace.
July 27, 2018
Episode 3- Apps We Actually Like
On this week's episode, we are sharing the apps that are making our lives easier and the apps we could do without
July 18, 2018
Episode 2- Instagram Updates (part 2)
Join us as we conitue to discuss the latest Instagram features!
July 13, 2018
Episode 1- Instagram Updates
Welcome to the first ever episode of Digital Dialogue! Join us as we go over the latest Instagram updates!
July 5, 2018