On this week's episode of Digital Dialogue, Katelyn and Scott talk about Google's new search queries system called BERT. Bidirectional Encoder Representations from Transformers (BERT) is an algorithm related to natural language processing and it will be changing the way we search for things on Google.
On this week's episode of Digital Dialogue, we sitting down with part of Yelling Mule's design team! Emily and Lindsey take us through their design process, what tools they like to use and what inspires them creatively.
Katelyn and Scott had the opportunity to attend an awesome event hosted by Drift called Hypergrowth. The conference brought together people from companies of all shapes, sizes and industries. In this week's episode, they are breaking down the event and sharing a few of the highlights.
On this week's episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them.
On this week's episode, Katelyn and Scott and talking about an awesome networking event called Young Professionals Networking Night. Yelling Mule and The Associated Industries of Massachusetts (AIM) are co hosting the event on August 21st at Capo Restaurant located in South Boston. It will be a night filled with amazing drinks, apps and people. You can find more information and event tickets here.
This week's episode of "Digital Dialogue" is centered around social media etiquette. While many look at the world of social media as a place with no boundaries, there are a number of guidelines to follow that will ultimately help lead you to success on the social platforms you manage.
This week's episode of Digital Dialogue is streaming live. Katelyn and Scott talk all about live video strategy and why you don't hear about it as much as you did a few years ago. They also talk video strategy and why you still need to incorporate live video in your marketing plan.
FIFA Women's World Cup 2019 in underway! Katelyn and Scott are joined by Colleen as they watch USA play their first game. The last time the tournament was played in 2015, it was hosted by Canada and won by the United States. So therefore, the United States will be looking to repeat as Champions this year in France so a lot of people will be tuning in.
On this week's episode, Katelyn and Scott sit down with Colleen, our Junior Web Developer, to learn how she successfully populates and launches websites here at Yelling Mule. She also touches upon the process she follows and the management tools she utilizes to help make sure everything is transparent for the clients she works with.
This week's episode is a little different because Bekah, Nicki and Colleen are joining Digital Dialogue to discuss all things Game Of Thrones. For the last couple of weeks the office has been talking about final season of GOT non stop, so we decided to dedicate a whole episode to it.
Katelyn and Scott kick off this week's episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the shopping feature and stories. Instagram is also looking ramp up their efforts against selling likes and followers, especially as influencer marketing is becoming more and more prevalent.
The rest of the episode addresses the rise of influencer marketing and the importance of measuring influence before teaming up to work with a social media influencer.
On this week's episode, we talk about the effects social media is having on mental health. Over the past several years, online communities catering to health needs and challenges have shown considerable uptake. These tools are known to act as a constant available and conducive source of information, advice, and support. Mental health in the social media sphere has always been an extremely hot button topic, and social platforms are now trying to make strides towards positive change.
This week's episode is all about the social media tools that help us implement our marketing strategy. Katelyn and Scott share a few of their favorites and two major social media news stories. The stories include, Facebook has announced that they are placing a ban on well- known extremist commentators and Twitter has shared major calendar events for May to help with strategic planning.
This week's episode kicks off with our #SocialMediaMinute where we share two major social media stories that have been circulating the news. There two stories include Facebook testing out more animated reactions and Snapchat is now working with Shopify to increase ad integration for all. We close the episode off with seven important steps you should follow when developing a social media marketing strategy.
This week's episode of Digital Dialogue starts off with our #SocialMediaMinute, which includes Facebook's testing out a new stories- like layout for news feed and Instagram is testing out a new hiding "likes counts" to reduce the focus on vanity metrics. The second portions of the episode is all about blogging and how you can make the most of your next blog post.
Katelyn and Scott start off the episode with this week's #SocialMediaMinute, which includes Facebook adding 'Dark Mode' as a new messenger feature and how video consumption is evolving thanks to new technology. The second segment of Digital Dialogue is focused on networking and the various ways to do so.
On this week's episode, Katelyn and Scott start off with this week's #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The second portion of the episode highlights the benefits of incorporating paid social media into your marketing strategy.
On this week's episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast talks about how tapping into the audience's emotions, being real and being aware of psychological biases are all helpful things to incorporate in your marketing strategy.
This week's #SocialMediaMinute includes the following stories: Facebook's Considering Implementing Restrictions on Who Can Go Live and LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting.
On this week's episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new 'Checkout' feature. In the section portion of the episode, key steps in the branding process are shared and why it's important for companies to follow them.
On this week's episode we wrap up the web design process series with Colleen, our junior web developer here at Yelling Mule. Colleen shares with us the process of populating a website and how to launch them.
Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the conversation. As creative director, she shares her role in the web development process and some of the best practices she follows as a developer.
Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule. This week, we’re starting at the beginning with the sales department. Mike (VP of Sales) shares how he successfully closes deals and his role in the web design process.
Katelyn and Scott start off the episode by talking about Instagram's new 'countdown' sticker feature for stories and Twitter / Facebook are continuing to delete accounts that are centered around hateful messages.
The second portion of the episode is all about podcasts and why so many brands are getting involved with the popular platform.
If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss, while this initially may seem like an easy way to save time, cross-posting has been proven to not be effective in the long run.
This week, Katelyn and Scott start off the first segment by sharing two top stories affecting the social media world. In the second portion of the episode, they share a few helpful marketing tips to implement in the new year.
Katelyn and Scott start off the first segment of Digital Dialogue by sharing three top news stories in the world of social media. In the second portion of the episode they share a few key ways to organically increase your following on social media.
This week's episode is a little different. Marie's out of the office, so Matt and Katelyn are joined by YM's creative team (Nicki, Bekah, Colleen) and Auntie Suzanne! Listen to find out what annoys them the most on social media!