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Digital Marketing Fastlane

Digital Marketing Fastlane

By Kevin Urrutia
This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.
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What Makes a Successful Business Leader? Ft. Dean Newlund

Digital Marketing Fastlane

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How To Generate More UGC Content & Reviews For Your Brand | Loox Product Reviews & Photos
Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about the ability to capture an unscripted moment. It’s about creativity, authenticity, and perspective. It’s about relaying a profoundly personal experience that a brand cannot objectively recreate. Whether you’re a global retailer or a local business, you can harness UGC to bolster your brand message, connect with your customers, and celebrate some of your most influential fans. Loox - Social Proof that Looks Great Loox is a fully-featured product review app that enables brands of all sizes to automatically collect customer reviews with photos & videos and beautifully display happy customer content
03:29
May 12, 2022
SEO In 2022 | Ft. Peter Rota
What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022? Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here - https://www.upwork.com/freelancers/~014e4868244c96fa6e/
16:06
May 02, 2022
BRANDING vs. SELLING - What Should You Do First? - Moiz Ali
Many businesses put a lot of energy into making sure they have a nice branded company. However, the priority when you start a business is to make sales. So, what should you focus on? They are different tactics depending on which stage you’re at. So, in this new episode, I’m sharing a tweet from Moiz Ali that I think pictures pretty well what small businesses should focus on. Check it out, and let me know your thoughts! Watch on YouTube: https://youtu.be/LnUXs2BrrBs 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
03:49
February 07, 2022
How to Have a Trustful Healthcare Brand? – LegitScript
If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it. In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited. But as for everything, there is a solution! It’s called LegitScript, and I’m presenting it to you in this new episode. Check it out and let me know if this was helpful! Watch on YouTube: https://youtu.be/CGAB0nr6Q7Y 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
04:18
January 19, 2022
What Makes an Entrepreneur - Billionaire's Advice
Everyone had already had an idea and thought, "I should launch this!" Bot, how many people actually do? Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is. Get his advice and let us know what you think about it! Watch on Youtube: https://youtu.be/5wMGI9iG514 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
03:21
January 14, 2022
The Easiest Way to Buy and Sell Startups – Successful Entrepreneur Tips
Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one? Let's discover MicroAcquire, the number one startup acquisition marketplace. I love this platform for a few reasons: -You get lots of information about the startups to easily make buying decisions, -It’s very useful if you’re looking for new ideas and concepts for your own startup, -Signing up for their emails is a great way to keep yourself updated about what’s trending right now. So, let’s see how it works and how to use it to your advantage, even when you’re not trying to buy or sell. Watch on YouTube: https://youtu.be/_r2wq68NmEw 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
06:37
January 05, 2022
Anyword AI Product Demo - The Future of Copywriting - 2022 Marketing Trends
If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y) So I’m taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI. In this episode, I’ll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself. They are also ways you can use this tool to get ahead of your competition! Watch now if you want to start 2022 on the right track ✅ _______________________________________________ 🤓 DID YOU KNOW I HAVE A COURSE ON UDEMY? 🤓 If you like my podcast, you’re going to love my course. It goes much deeper into digital marketing and how to advertise on social media. And for New Year, we have an EXCEPTIONAL DISCOUNT OF 90% 🥳 Get it before it gets back to its full price: https://www.udemy.com/course/facebook-instagram-advertising-course-marketing/?referralCode=9AA72FC81C551A476FB4 _______________________________________________ Watch on Youtube: https://youtu.be/dzDnCPugOCA 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
05:36
January 03, 2022
High Converting Landing Pages - 5 Reasons Why - Marketing Tips
In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista. We used a format that has proven many times to get high conversion rates: the X reasons why format! We went for 5 reasons for this landing page, but depending on your brand and what you’re trying to communicate, it could be any other number. This format is a very efficient way to educate your audience about your product/service. So check this out to better understand how you can do this kind of landing page too! Watch on YouTube: https://youtu.be/Mb7n-ihuM5c 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
03:49
December 29, 2021
TOP 8 DIGITAL MARKETING TRENDS IN 2022
2021 is almost over, and it’s important that you know how to navigate this new year. Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage. So I decided to share my top 8 digital marketing trends for the upcoming year! Ready to rock 2022? Let’s grow! Watch on YouTube: https://youtu.be/d-tcS5f028Y 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
09:42
December 24, 2021
Learn how to predict future sales – Metorik – Product Review
Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik! Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna get! If you own or work for an eCommerce, I totally recommend it! Check it out to learn more about how Metorik can help you and how to use it and analyze the data this tool gives you. Watch on YouTube: https://youtu.be/7d3QqCW9fBQ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
09:14
December 22, 2021
Advertising Crypto Products on Facebook – NFT – Brand Review
With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products. I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs. Check this out! Watch on YouTube: https://youtu.be/XAQTRAz5o4Y 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
02:10
December 15, 2021
BEST Ad of the Week – Should Luxury Brands Do Discounts? - Mycube
Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes. You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any. In this video, I’m giving my point of view on whether or not luxurious companies should do discounts. Listen now and let me know what your thoughts are on this! Watch on YouTube: https://youtu.be/y4EEgyPR6gQ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
03:33
December 10, 2021
Landing Page of the Week – Optimizing Checkout Flow - Advertorial by BugMD
In this new episode, I’m reviewing an advertorial from BugMD that I like. The landing page is really well thought out, with great headlines, illustrations, and copywriting. I’ll also show you how they optimize their checkout flow so that you can improve yours! They’re lots of interesting tricks BugMD uses that you can learn from. Listen now to get inspiration for your next landing page and improve your campaigns’ conversion rates! Watch on YouTube: https://youtu.be/TUisfnwLeZE ______________________________________________ 🔎 Check out these videos for more tips: ➡️ Landing Page of the Week – by Super Coffee https://youtu.be/CQRXsAFQ1Yw ➡️ What Should Your Landing Page Look Like? https://youtu.be/n1EtXgOKOak ➡️ Landing Pages Tips | How to Create Strong CTAs? https://youtu.be/04PqTsc3sj0 ➡️ Landing Pages Tips | Increase Conversion Rate Optimization https://youtu.be/KIohI1BxuWk ➡️ Convert Cold Traffic into New Leads – Source – Landing Page Audit https://youtu.be/Jm1mvgaLzuE ______________________________________________ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
08:57
December 08, 2021
Voy Media’s Testimonial | Danny Morel
Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media. Check this out to hear what she has to say about us! Watch on YouTube: https://youtu.be/vqLUyF09nUA 🔎 LEARN MORE + CONTACT DANNY MOREL ► Website: https://www.morelglobal.com/ ► LinkedIn: https://www.linkedin.com/in/dannymorel/ ► Instagram: https://www.instagram.com/dannymorel/ ► Facebook: https://www.facebook.com/dannymorel77 ► YouTube: https://www.youtube.com/c/DannyMorelshow 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:43
December 03, 2021
Discover Different Types of Ads - Tech Start - Brand Audit
Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start. They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example. So in this new episode, I’ll be reviewing them, along with their landing pages! Join me to see if you can learn some new tricks! Watch on YouTube: https://youtu.be/v3EYcitIEKg 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
10:32
November 26, 2021
Improve Customer Acquisition Costs - Remrise - Brand Audit
In this new episode, I’m auditing a brand that I like: Remrise! I’ll review their ads, landing pages, social media, Typeform quiz… Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly show how they’re different, and make effective use of social proof. Impressive, right? Well, it’s not over: they also use an ingenious technique to improve customer acquisition cost and cash flow. Listen now if you want to learn more and get some inspiration from them! Watch on YouTube: https://youtu.be/An97inrgK08 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
12:21
November 24, 2021
Becoming a Successful Business Owner – Growth Tips | Ft. Kevin Nicholson
Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account. So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you. If you’re looking for advice on building and growing a company, becoming a successful business owner, facing legal and financial challenges, making sure you don’t set yourself up for failure, and learning small business techniques, this video is for you! Join me and my guest Kevin Nicholson to learn more! Watch on YouTube: https://youtu.be/_u0LPVSQGJA 🔎 LEARN MORE + CONTACT KEVIN NICHOLSON ► Website: https://www.ketaminewellnesscenters.com/ ► LinkedIn: https://www.linkedin.com/in/kevin-nicholson-b7a4219/ ► Email: kevin@ketaminewellnesscenters.com 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
23:09
November 19, 2021
My Best Tips for eCommerce Brands for 2022
Supply chain can be a big issue for eCommerce brands. So check out this video to get my best tips for 2022! Let me know in the comments what you think are the most important things to think about for 2022! Watch on YouTube: https://youtu.be/HUxO8ex2oI4 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
00:42
November 17, 2021
BEST Ad of the Week - By Outstanding Foods
In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like. As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting. Listen now to get some inspiration for your next ads! Watch on YouTube: https://youtu.be/HH3dqIS-xEM  🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
02:25
November 16, 2021
BEST Ad of the Week - Optimizing Sales - By Petlab Co
In today’s episode, I’m reviewing a video ad by Petlab Co that I really like. Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic. Your priority is to test and see how your content performs. Then, when you get a better understanding of what’s working for your brand, you can refine the look of your content. This is something Petlab Co does very well and that I wanted to illustrate with an example today. Listen now to learn more! Watch on YouTube: https://youtu.be/oP22r6CK1nA  🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
04:15
November 15, 2021
Landing Page of the Week – by Super Coffee
Today, I am reviewing a landing page by Super Coffee that I really like. They are a number of things they did great, including powerful headlines, social proof, checkout, and discount. Listen now to get inspiration for your next landing page and learn how to improve your campaigns’ conversion rates! Watch on YouTube: https://youtu.be/CQRXsAFQ1Yw ______________________________________________ 🔎 Check out these videos for more tips: ➡️ What Should Your Landing Page Look Like? https://youtu.be/n1EtXgOKOak ➡️ Landing Pages Tips | How to Create Strong CTAs? https://youtu.be/04PqTsc3sj0 ➡️ Landing Pages Tips | Increase Conversion Rate Optimization https://youtu.be/KIohI1BxuWk ➡️ Convert Cold Traffic into New Leads – Source – Landing Page Audit https://youtu.be/Jm1mvgaLzuE ______________________________________________ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
05:37
November 14, 2021
BEST Ad of the Week - Improve AOV and Customer Acquisition Cost - By LOCA Foods
✨ NEW AD OF THE WEEK! I’ve noticed that you guys enjoy this format, so here’s a new one! Today, I’m reviewing an ad by LOCA Foods. I like it a lot; they use strong imagery, copy, and CTA. But what I like the most is that this ad also shows how you can improve your AOV, customer acquisition cost, and help with your inventory. Check this out to learn new tricks to take your advertising campaigns to the next level! WATCH ON YOUTUBE: https://youtu.be/gfFQUUaRIyE  🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
02:14
November 12, 2021
Do Minimalistic Ads Stand Out? – Monos Carry-On
Depending on how big and known your brand is, the types of ads you should use are quite different. While some creatives might look nice, if people don’t know you, your ads won’t convert. So you want to look for ways to stand out more. This is why I decided to review an ad from Monos Carry-On today. Listen now to get my thoughts about minimalistic ads depending on what stage your company is at. Watch on YouTube: https://youtu.be/pVC8Jx2zaZI _______________________________________________ ➡️ For tips on how to easily create ads that stand out, check this out: 🎥 BEST Ad of the Week - Easy Image Ad That Stands Out - By Stay Labs 🎥 https://youtu.be/ga2H9xA8D9k _______________________________________________ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:39
November 10, 2021
BEST Ad of the Week - Easy Image Ad That Stands Out - By Stay Labs
In today’s episode, I’m reviewing an ad by Stay Labs that I really like. Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! Plus, you can do tons of variations of it. I’ll also give you some tips on how to improve your conversion rate with a landing page. Hope you like it! If you try it out, let me know how it went for you! Watch on YouTube: https://youtu.be/ga2H9xA8D9k 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:45
November 05, 2021
How to Crush Q4 in 2021!
Did you miss our Webinar on how to crush Q4 in 2021? Don’t worry: we recorded it! Listen to learn: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking. 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months. Watch on YouTube: https://youtu.be/QkUP1Yl0FYc 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
37:30
October 10, 2021
Important Google Ads Update – Data-Driven Attribution
As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns. The biggest change is that the new default attribution model is set to become Data-driven Attribution. Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some research and look at a couple of websites first. Thus, Last-Click Attribution is not really accurate: is this last ad really the reason why they are making the purchase? Instead of looking at the last step before the purchase, we want to analyze the whole journey. In this new episode, I will explain in more detail what this new update means for you. Read the full announcement here: https://blog.google/products/ads-commerce/data-driven-attribution-new-default/ Watch on YouTube: https://youtu.be/nXHgQrRi_ak 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
07:57
September 29, 2021
What Makes a Great Marketer?
Today I want to share with you a person I’ve learned a lot from; Ezra Firestone. They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce. Listen to this new episode to discover more about Ezra and see how you, too, can learn from him! Watch on YouTube: https://youtu.be/F79mAi51BH8 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
04:16
September 17, 2021
BEST Ad of the Week - How to Respond to Complaints
No product or service is perfect. There will always be complaints because you can’t please everyone. But how do you react when most of the complaints are about the same thing? Do you ignore them, or do you address them? In today’s episode, I’m reviewing an ad by Atoms that I really like. What they did here is great: they created an ad as a response to the complaints people have regarding the price of their shoes. Listen now to get some inspiration and learn about how you can react in this type of situation. Watch on YouTube: https://youtu.be/S3MGOKlxABk 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
03:24
September 15, 2021
How to Skyrocket Q4 2021 | WEBINAR
How to skyrocket the most profitable quarter of the year? Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…) If you want to take advantage of all the opportunities it has to offer, you need to come prepared. This is why I am hosting a webinar on how to navigate Q4 efficiently. I will also discuss how to track post iOS 14. 👉 When? September 22, 2021 2:00 PM EST 👉 Register here: https://us06web.zoom.us/webinar/register/WN_pASbVIONTtq1euMdV5qpBg 👉 Agenda: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months. 6. Q&A. Please come prepared with questions to make your Q4 the most profitable it's ever been. Watch on YouTube: https://youtu.be/bdi9E-YbEaI 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:31
September 10, 2021
What Should Your Landing Page Look Like?
Great landing pages will have a significant impact on the performance of your marketing campaigns. You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA. The 2 main types of landing pages are: -Lead generation landing pages: focuses on collecting information about your leads and customers. -Click-through landing pages: focuses on CTA. Once you know what type of landing page you need depending on your goals, they are plenty of formats to chose from! Listen to today's episode to learn more, to get my advice, and to get some examples! Watch on YouTube: https://youtu.be/n1EtXgOKOak 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
08:08
September 01, 2021
Understanding Conversion Optimization - Miracle - Brand Audit
Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth. They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more. Listen now to learn from their failures and successes and get my tips and tricks along the way! Watch on YouTube: https://youtu.be/Tk0kCQHt7qI 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
19:34
August 31, 2021
How to Monitor the Competition Using Mailcharts
It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why. By doing this, you can either find ways to differentiate from them or simply get inspired by their successes. In today’s episode, I will show you how to track competitors’ email campaigns using a very useful tool called Mailcharts. Listen now to stay one step ahead of your competition!  Watch on YouTube: https://youtu.be/I8fQ6tlQBao 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
06:35
August 30, 2021
BEST Ad of the Week – Advertorial by Rootine
In today’s episode, I’m reviewing an ad from Rootine that I really like.  They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate.  Listen now if you want to get more inspiration for your ads! Watch on YouTube: https://youtu.be/qMqiRcUFbYw 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
02:17
August 20, 2021
Facebook Ads Research Made Easy | ft. Eric Philippou
People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious. So understanding exactly who your target audience is and what their values and beliefs are, is extremely important. And if you want to run successful Facebook ads, you must understand how to research properly. But what’s the best way to proceed? In today’s episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It’s way easier than you might think, and learning this technique is definitely a game-changer! Don’t hesitate to send me an email if you want the template. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
25:57
August 18, 2021
Facebook Ads Tutorial | Full Funnel Strategy | FREE COURSE
In this Facebook Ads course, you’re going to learn: ➡️ How to find audiences to begin selling immediately. ➡️ Which top of the funnel creatives you should be running to attract new customers. ➡️ How to win back customers after they have left your store. Listen now to better understand how to take your business to the next level. Watch on YouTube: https://youtu.be/Rl3ml_YxAtY 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
27:01
August 06, 2021
TOP 30 Copywriting Power Words
Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion. Listen to this new episode to get the top 30 copywriting power words! Make sure to try some in your ads, and let me know how it worked out for you. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:49
August 05, 2021
Top 2021 Marketing Strategy | ft. Shauna Armitage
Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results. Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you’re at, and much more. Listen now to stay ahead of your competitors! 🔎 LEARN MORE + CONTACT SHAUNA ARMITAGE ► Website: https://www.shaunaarmitage.com/ ► Podcast: https://www.startuprenegades.com/ ► Facebook Group: https://www.facebook.com/groups/moxiemastermind/ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
26:00
July 30, 2021
How to Build a Brand Post iOS 14.5?
The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video: "Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU But does that mean it’s the end of advertising? Does that mean we won’t be able to target the right audience on Facebook anymore? In today’s episode, I’m giving you my thoughts about what this update means for brand owners, its impact on entrepreneurs, and the innovations needed to build a brand post iOS 14.5. Listen now! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
04:51
July 23, 2021
Tracking Post iOS 14.5 – What You Need to Know
Apple’s iOS 14.5 updates have significantly impacted the advertising industry. It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled. So, what does it mean for you? In today’s episode, I’m going over the data that we have since iOS 14.5 was released and how this update is affecting our industry. Watch on YouTube: https://youtu.be/E2A4OwmTtZU 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
05:11
July 17, 2021
GIVEAWAY! Free Facebook Ad Course - ONE WEEK ONLY
Are you ready to become an ad expert? We are giving away our Facebook Ad Academy for FREE for a week. This course is the ultimate tool to learn how to make money online. Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally understood the secrets to successful Facebook ads.  To celebrate, we wanted to impact more people and let whoever needs it get it for free!  This special offer will be running for ONE WEEK ONLY. So, hurry before it’s too late 😉 👇 Click on the link below to get the course 👇 https://go.voymedia.com/facebookads-course-3/ 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:52
July 16, 2021
What Makes a Successful Marketing Agency? | ft. Elias Crum
What is it like to start a marketing agency? Or to work for one? Do you want to know what the keys to building a successful marketing agency are? In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we’ll discuss the process of creating a new brand, the pros and cons, how recruitment evolves throughout the years, tools to use to stay one step ahead of the competition, and much more! Don’t wait any longer, listen to this new episode! 🔎 LEARN MORE + CONTACT ELIAS CRUM ► Website: https://marketingguys.com/ ► LinkedIn: https://www.linkedin.com/in/eliascrum/?originalSubdomain=nl ► Podcast: https://martech.podbean.com/ ► Email: elias@marketingguys.nl 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
19:03
July 08, 2021
The Secrets to Building a Successful Local Business | ft. Neel Parekh
Some people think only big global companies generate lots of money. Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is definitely something you need. So, what are the tactics? What are the secrets to building a thriving local business? In today’s episode, my guest is Neel Parekh, the Founder and CEO of MaidThis, a top-rated cleaning service in Los Angeles. He offers hassle-free house cleaning for busy individuals and vacation rental hosts, and has generated millions in revenue while having a fully remote team. Listen to this new episode to get his precious advice. 🔎 LEARN MORE + CONTACT NEEL PAREKH ► MaidThis: https://www.maidthis.com ► Neel Parekh: https://neelparekh.co ► LinkedIn: https://www.linkedin.com/in/neel-parekh-97914a31 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
37:50
June 30, 2021
7 Easy Steps to Customer Loyalty
Having loyal customers is a game-changer. It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing. It’s also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend more and come back more often, which is super interesting for you if you have a recurring business such as a restaurant. They are just so many reasons to build customer loyalty. So, don’t wait any longer and listen to this new episode to learn about 7 easy ways to achieve this goal! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
06:44
June 25, 2021
Do Facebook Ads Work?
Are Facebook ads worth it for your brand? Are Facebook ads only for B2C? What are the pros of Facebook ads? These are the kind of questions people ask a lot, and even more since the iOS updates. If you’re wondering what the answers are, listen to this new episode! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:50
June 23, 2021
Does Your ROAS Go Up As You Scale?
📈 You want the highest ROAS possible, right? 📈 And you want it to grow over time, right? Right. But I have unfortunate news for you: ROAS doesn’t go up as you scale. It’s perfectly normal, and there is a reason for that. Listen to this new episode to know why. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
01:27
June 19, 2021
Net Promoter Score | The Best Way to Measure Customer Loyalty
How to know what your customers really think about your brand? Use Net Promoter Score (NPS). NPS is a simple survey asking how likely your customers are to recommend your brand.  It is highly valuable to measure your company’s success based on customer loyalty and satisfaction. Understanding how and why to use NPS will definitely help your company grow. So, I decided to record a video to teach you everything you need to know about NPS! Don’t wait any longer; listen to this new episode! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► YouTube: https://www.youtube.com/c/KevinUrrutia ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
05:57
June 18, 2021
Email Marketing | Flows vs. Campaigns
📧 Do you know anyone that doesn’t have an email address? Probably not; everyone uses email. I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting customers. In this new episode, I will teach you the difference between flows and campaigns so you can adequately conduct your email marketing strategy. I will be using Klaviyo, but you can use what you’ll learn here with any other email marketing platform. 👀 Join me to finally get the explanations you have been looking for about email marketing! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
05:40
June 11, 2021
How to Understand the Impact of Your Marketing?
Measuring the performance of your marketing is key! If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful. An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done through post-purchase surveys, and today I will show you an example using Enquire (Shopify App). Listen to this new podcast to learn about this easy yet super-efficient technique, and understand how your marketing affects your AOV. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
03:00
June 09, 2021
Analyzing Amazon Reviews for Ad Copy That Convert.
How can Amazon reviews be used for ad copy or product development? Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you will be able to understand what customers like and dislike the most about your brand and find keywords that can be used as a hook, or a headline, for example. It is also useful when it comes to product development, as it will enable you to highlight the best assets and improve what is not working. In this new episode, I will be doing a tutorial on how to leverage Amazon reviews using a text analyzer tool. Join me to learn how to improve your ad and product! 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
08:26
June 08, 2021
How to Get Amazon Reviews?
Why are Amazon reviews so important? Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to convince customers to buy from you over your competitors. At first, you might get tempted to ask your friends and family to review your company on Amazon. But they are more effective ways to do it, and in this new podcast, I will share a few tools you can use! Join me to learn more about the importance of Amazon reviews and the proper strategy to build momentum and get more reviews. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
09:52
June 08, 2021
Marketing Advice to Local Businesses | ft. Eric Philippou
👉 Local business owners, this video is for you! Marketing has such an impact on how people make decisions, to the point that innovative, well-thought marketing separates successful businesses from others, regardless of the quality of the product or service. My guest today is Eric Philippou. In this new episode, we will be sharing some advice, ideas, and methods on how local businesses should build their creatives, differentiate and leverage organic content strategy. Join us to learn more about the most popular techniques to attract customers, tips about who you should hire, and advice about new technologies and the use of data. 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
23:09
May 21, 2021
How To Set Audiences That Convert on Facebook | ft. Kevin Joseph
🤔 How well do you know your audience? 🎯 Listen to learn how to convert your ideal audience. Knowing who you are targeting, their needs, and pain points are primordial to drive successful campaigns. The more specificities you know about your audience, the better you can target them. Today’s guest is Kevin Joseph, a former paid advertising marketer that created his all-inclusive consulting agency to help entrepreneurs scale their brands. He developed frameworks to find your ideal audience on Facebook Ads and convert them. Join us on this new episode to learn how to efficiently set audiences that convert on Facebook, along with valuable tips and tricks on templates, scaling, and software. 🔎 LEARN MORE + CONTACT KEVIN JOSEPH ► Appointment: http://www.workwithkevinj.com/appointment ► Website: https://cmoinabox.co/cmoinabox1 ► Instagram: https://www.instagram.com/itskevinjoseph/ ► Facebook: https://www.facebook.com/iamkevinjoseph 🔎 STAY CONNECTED ► Website: https://voymedia.com/ ► Instagram: https://www.instagram.com/voy_media/ ► LinkedIn: https://www.linkedin.com/company/voy-media ► Twitter: https://twitter.com/VoyMedia ► Facebook: https://www.facebook.com/VoyMediaAgency ► Email: Team@voymedia.com
21:42
May 19, 2021
How to Grow Your Revenue with Email Marketing Ft. Jessica Totillo Coster
Email marketing remains one of the most powerful and trusted tools to attract and retain customers. Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and is sharing her experience with us today. Her first advice? “Approach it as a two-way conversation.” In this new episode, you will learn how to create meaningful relationships with your customers and get valuable tips and tricks from our guest to generate traffic, sales, and revenue in your online store. LEARN MORE + CONTACT JESSICA TOTILLO COSTER » Website: https://ecommercebadassery.com/ » Podcast: https://ecommercebadassery.com/podcast/ » LinkedIn: https://www.linkedin.com/in/jessicatotillo/ STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
19:30
April 30, 2021
Creating Video Ads that Convert | ft. Lauren Schwartz
New social media platforms and UGC have changed the way people interact with ads. In today’s episode, we will be diving into different techniques to build profitable creative strategies on social media with the Creative Advertising Expert, Lauren Schwartz. Sometimes a simple Instagram story can perform as well as expensive overproduced videos. Join us to learn more about the benefits of native content, along with insightful tips on how to hook, test, and find inspiration online to convert on your ads or social media platforms.
19:16
April 23, 2021
Best Facebook Ad Format in 2021| Video Ads or Image Ads?
Knowing what ad format performs better for your brand's audience will determine the performance of your ad. This video will help you understand what ad formats you should be using to have more conversions in your Facebook ads.  Learn how to grow your e-commerce business fast by understanding what ad creatives to use on each phase of your marketing funnel. Get out of the learning phase and sell your product or service more quickly.  If you want to scale in the digital business world, you need to look at your Facebook ads strategically to help you save time and money in the long run.  Watch on Youtube: https://youtu.be/CllGmdEn5r0 STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
02:39
April 16, 2021
eCommerce Email Marketing Tactics - Best Tips for 2021! | ft. Daniel Budai
Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. It allows you to stay top of mind, build trust AND authority with minimal effort and cost. The CEO & Founder of Budai Media, Daniel Budai, specifically focuses on e-commerce retention and CRO solutions, adding 20-50% to its monthly revenue. Join me and Daniel Budai, give strategies in the most profitable ways to build a lasting relationship with your prospective customers. Implement these new changes into your email marketing strategy, and your customers will be more responsive, your campaign performance will improve, and your business will continue to grow! STAY CONNECTED » Website: https://voymedia.com/​ » Instagram: https://www.instagram.com/voy_media/​ » LinkedIn: https://www.linkedin.com/company/voy-...​ » Twitter: https://twitter.com/VoyMedia​ » Facebook: https://www.facebook.com/VoyMediaAgency​ » Email: Team@voymedia.com
23:30
April 09, 2021
The Best Way to Do Instagram Marketing in 2021| ft. Prithvi Madhukar
Instagram is one of the most important social platforms online for promoting your brand. Any marketer not using it is missing out on easy opportunities. Whether you manage a big corporation or a small business social media, incorporating Instagram into your marketing strategy is a must! Join me and online marketing strategist, entrepreneur, and social media expert, Prithvi Madhukar, teach small business owners and entrepreneurs how to get started on Instagram for their business and grow organically using powerful zero-investment techniques. With the right strategies and tactics, growing on Instagram business gets more manageable. STAY CONNECTED » Website: https://voymedia.com/​ » Instagram: https://www.instagram.com/voy_media/​ » LinkedIn: https://www.linkedin.com/company/voy-...​ » Twitter: https://twitter.com/VoyMedia​ » Facebook: https://www.facebook.com/VoyMediaAgency​ » Email: Team@voymedia.com
26:24
April 07, 2021
BEST Facebook Ad Testing Strategy Today | Get Consistent Results!
One problem I see with brands is that they either test too much or don't have a structured approach to their Facebook ad tests. Two types of creative testing you can apply to your ads are 1. Iterations and 2. New concepts. Your audience's responses are key to knowing how well your ads do, so why not use your most successful ads repeatedly to see the same winning results? Join me and co-host Eric Philippou, show you how to create high-converting Facebook ad creatives and sell your product fast just by using the best ad testing strategy in 2021! Watch the video episode on YouTube: https://youtu.be/zc9HRsfRplA STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-... » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
14:32
April 02, 2021
Best Social Media Marketing Strategies for Online Businesses | ft. Melissa Berrios
Social media marketing is a great opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. But where do you even start? And which strategy will work best for you? Melissa Berrios shares with you social media strategies that will boost your engagement and reach with the best social media content  - especially if you’re tired of posting content on the social web that gets no engagement, traction, likes, and shares. Join me and Melissa Berrios, who helps modern and high-achieving entrepreneurs elevate their online presence and deliver a world-class social experience to their audiences. Watch the video episode on Youtube: https://youtu.be/3o-Daa19s68 STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
26:31
March 31, 2021
Landing Pages Tips | Increase Conversion Rate Optimization
First impressions matter. They can make or break an opportunity. Your landing page is your first impression of your potential customer's encounter with your brand. Well-crafted landing pages that provide value for the customer and offer tangible next steps (like call-to-action buttons, direct response content, reviews on products, and much more) that improve click-through rates and jumpstarts the customer journey. Join me and co-host Eric Philippou, deep dive into what makes or breaks these 4 brands' landing pages. These helpful tips can help your brand increase conversion rate optimization through landing pages! Watch the video episode on YouTube: https://youtu.be/KIohI1BxuWk Voy Media has 7 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
29:47
March 26, 2021
How To Use Humor in Facebook Ads | Facebook Ad Creatives | Mar. 24th
Humor in ads has proven to make an emotional connection with consumers, boosting revenue and brand awareness. It can quickly grab the audiences' attention, associate the positive emotions connected from the ad with the brand, and make a lasting impression. Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert. Watch the video episode on YouTube: https://youtu.be/10vo2T78p8Y Voy Media has 7 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
03:29
March 24, 2021
How To Create Desire and Demand for Your Product
The foundation for all sales is the desire and a need to meet a customer's interest. This seems too simple, doesn't it? Desire, demand, and need are key factors for selling your e-commerce product faster and getting customers to buy from you. In this new video, you'll understand why marketers and entrepreneurs have a hard time incorporating these factors into their online products to increase conversions. Watch the video episode on YouTube: https://youtu.be/8y-XMTCTmXQ Voy Media has 7 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
24:42
March 19, 2021
Facebook Ad Copy that Gets People to Click | Disruption Hooks
Hooks in your ad copy are among the most important parts of your ad because marketing hooks attract clients to make a purchase. In this video, I show you what it's like to work with disruptive advertising to use in your ad copy and make people buy your product or service. At Voy Media, we create hundreds of ads each day, and this is one way we write Facebook ad sales copy hooks to get high ticket clients. Watch the video episode on Youtube: https://youtu.be/XjVioQVsdZk Voy Media has 7 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
04:11
March 17, 2021
How To Write Ad Copy That Sells | Scarcity and Urgency
The power of using scarcity and urgency is fundamental to increase sales. Customers tend to act quickly when an item is important and buy when an item is scarce enough. Using these two techniques influences the customer’s behavior toward supply and demand. Here I show you examples of different ad copies that sell with a proven copywriting formula that works and will help you generate millions of dollars in revenue this year. Learn how to increase your offer conversion rate by writing better copy in your ads and websites. Watch the video episode on Youtube: https://youtu.be/KAYFiyWMsGc Voy Media has 6 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
03:06
March 12, 2021
HOW I BECAME THE CEO OF A MULTI-MILLION DOLLAR COMPANY | My Start-Up Story
How do you scale your business fast? It's not an easy journey, but I did it, and you can do it too. Here is my story on how I left my programming job to build my multi-million dollar business. Watch and learn from my entrepreneurial failures and success experiences that will help you make your first million for your online store. I give my best advice and secrets to scaling your own business fast with the right entrepreneurial mindset. Watch the video episode on Youtube: https://youtu.be/4e979rmhr40 Voy Media has 6 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
40:56
March 10, 2021
Facebook Ad + Landing Page Tips that CONVERT
Build your customer base and increase conversions by taking advantage of landing pages and awesome creative ads.   Learn how factors like relevance, credibility, interest, and creativity impact how successful a brand advertises its products.  Join me and co-host Eric Philippou, analyze how the brand, Beekeeper's Naturals, uses these key factors for their Facebook ads and landing pages, but with a twist. Watch the video episode on Youtube: https://youtu.be/z5lHrnhrXtc Voy Media has 6 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
29:18
March 05, 2021
BEST Facebook Ad Today | Facebook Ad Creatives | Mar. 1
Why aren't your Facebook ads converting? Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That's why following the right sales funnel could target your audience quickly.  Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert. So, stop wasting money on ads that don't convert, and use these tips to help your business! Watch the video episode on Youtube: https://youtu.be/UIP7pAamjps Voy Media has 5 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
05:17
March 03, 2021
REALISTIC Day in the Life of a SUCCESSFUL Marketing Manager
Marketing managers have a process for creating, communicating, delivering, and exchanging offerings that give customers/brand value every day. How do these quality skills influence their daily life within a work setting and in their personal life? Join me and Co-host, Eric Philippou, on a detailed explanation of what realistically goes on in our daily lives as marketing managers. Watch the video episode on Youtube: https://youtu.be/K20dOzsEedY Voy Media has 5 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » LinkedIn: https://www.linkedin.com/in/urrutia/ » Twitter: https://twitter.com/danest/ » Facebook: https://www.facebook.com/itsdanest/ » Email: Team@voymedia.com
24:58
March 03, 2021
Top 3 AMAZING Facebook Ads This Week | Facebook Ad Creatives | Feb. 22
Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That’s why following the right sales funnel could be beneficial to target your audience quickly. Join me in this series where I breakdown the 3 best Facebook ad creatives explaining why these are ideal examples of capturing their audiences’ attention and creating ads that convert. Stop wasting money on ads that don't convert. Use these tips to help your business! Watch the video episode on Youtube: https://youtu.be/AWiatJnnVZ0 Voy Media has 5 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
05:24
February 24, 2021
What Makes a Successful Business Leader? Ft. Dean Newlund
Having the right leadership mindset is the key to having a successful business. Business leaders are responsible for building trust, motivating team members, and creating the company's culture.  Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix, Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.   Learn how to become a successful business leader with Dean Newlund.  Watch on YouTube https://youtu.be/Sc5y6jhHUC4  STAY CONNECTED » Website: https://voymedia.com/  » LinkedIn: https://www.linkedin.com/in/urrutia/  » Twitter: https://twitter.com/danest/  » Facebook: https://www.facebook.com/itsdanest/  » Email: Team@voymedia.com
27:31
February 19, 2021
Best Facebook Ad Script Template that CONVERTS
Not knowing where to start to make an ad can be tricky, but what if you could make a successful ad by following 7 steps?  Learn how to create effective Facebook ads by following the steps to increase conversions and audience engagement.  In this episode, I analyzed two of the best Facebook ad videos that skillfully complete all of the 7 script template steps.  Watch the video episode on Youtube: https://youtu.be/BdZByCjnK04 Digital Marketing Made Easy eBook is available for FREE for a limited time. Get your today on Amazon: https://amzn.to/2Nfgrep Voy Media has 5 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
10:20
February 17, 2021
3 MINUTE IOS 14 Facebook Business Manager Setup [TUTORIAL]
Follow this LESS THAN 3 MINUTES step by step tutorial on how to set up your web events manager on Facebook Business Manager to get your domain configured properly!   Watch the video version: https://www.youtube.com/watch?v=CN7Tv1pEcoo Voy Media has 5 job positions open! Click the link below to apply!👇  https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
02:43
February 12, 2021
What Are the Pros and Cons of Using Google Ads? Feat. Mike Rhodes
Are you thinking of using Google Ads to advertise your product? Countless businesses have been using Google Ads but never talk about the pros and cons. Founder & CEO of a Google-award-winning agency based in Australia, Mike Rhodes, talks about the effect of Google hiding search queries reports, alternative data feed apps, and the increasing competition rate. Join me and Mike Rhodes, go into depth about the pros and cons of using Google Ads for your business. Watch the video episode on Youtube: https://youtu.be/-yu7D_sSftM Voy Media has 5 job positions open! Click the link below to apply! https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
27:38
February 10, 2021
How to Scale Up Your Business with Nick Bradley
Every business begins with the intention to grow, but growth doesn't mean you can manage the output. Understanding how to scale within a cost-effective manner could improve your performance.    So, what are some strategies?   Join me and entrepreneur, investor, and scale-up specialist Nick Bradley, give insightful approaches to scale up your business. Watch the video episode on Youtube:https://youtu.be/2LFYBg1UX6Q STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
22:21
February 09, 2021
7 Keys to Creating Loyal Customers
Retaining your customers and cross-selling different products may be one of the most challenging parts of a business. Since finding new customers is much more costly than maintaining your current customers, you need the right customer retention, customer loyalty, and repeat sales strategies.   In this episode, I give you seven tips on how to increase repeat sales online.   Watch the full video episode on Youtube https://youtu.be/pRsLKvgyU5w Never run out of ad ideas that convert again - Get a FREE copy of my Black Book of Ads https://go.voymedia.com/black-book-of...  STAY CONNECTED » Website: https://voymedia.com/  » LinkedIn: https://www.linkedin.com/in/urrutia/  » Twitter: https://twitter.com/danest/  » Facebook: https://www.facebook.com/itsdanest/  » Email: Team@voymedia.com
07:12
February 03, 2021
3 Best Facebook Ad Creatives This Week
Composing Facebook creative ads that catch the eye visually, appeals emotionally, and converts can be rigorous. That’s why following a sales funnel could be beneficial to target your audience easily.  Join me in this episode where I picked 3 ad creatives within my Facebook group, Facebook Ads Explosive Growth, explaining why these are ideal examples of how they capture their audiences’ attention. Watch the video episode on Youtube: https://youtu.be/fxQpS5IG45o STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com
06:17
January 29, 2021
Can Branding Be Your Competitive Advantage?
Instead of focusing on your competitors’ strengths, why not use their weaknesses to your best advantage? Join me with the performance marketing expert Eric Philippou, where we discuss how the ramen company, Immi, demonstrates using their competitors to their best advantage. Watch the video episode on Youtube: https://youtu.be/kSRJIHRt5Bg STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
29:06
January 22, 2021
Effective Psychological Strategies in Marketing
Understanding your customers' mindset is fundamental to help increase your conversions.  Join me and marketing expert Eric Philippou, in analyzing psychological marketing tactics from the rising company Established Titles.  Watch the video episode on Youtube: https://youtu.be/BEfLQeYn8t8 STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
28:35
January 15, 2021
2021 Predictions: Get your business ready for 2021!
2020 has brought many changes for a lot of eCommerce businesses, some good and some bad. What will 2021 bring?   Join me with the performance marketing expert Eric Philippou in this Digital Marketing Fastlane episode to learn simple ways to get your business ready for 2021. Watch the video episode on Youtube: https://youtu.be/XlVxuWULtcI STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
25:05
December 31, 2020
How will Apple’s iOS 14 Update Affect your Facebook Ads
Apple’s iOS 14 update significantly impacts how you can run ads, measure performance, and engage with customers.  Join me with the performance marketing expert Eric Philippou in this episode to learn the right way to approach Apple’s iOS 14 update.  Watch the video episode on Youtube: https://youtu.be/_rWVP16D0P8 STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
22:48
December 24, 2020
Why Marketing Simplicity Sells - ButcherBox
Marketing simplicity can be very powerful, especially when you have a strong offer. Join me with the performance marketing expert Eric Philippou in this episode to learn ways to simplify your marketing from the Butcher Box ads and website user experience. Watch the video episode on Youtube https://youtu.be/rQBkJN8M9Nw STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
21:53
December 18, 2020
Level Up with Eric Siu
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Amazon, Uber, and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Tune in to learn his story, tips on how to grow a personal brand, and the best workflow habits for entrepreneurs. STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
23:09
December 15, 2020
Entrepreneurial Hustle: Interview With Alex Cunningham
Success takes hard work and patience. In this episode, the performance marketing expert Kevin Urrutia interviews the host of the Market Adventures podcast Alex Cunningham about his entrepreneurial journey.  Tune in to learn tips on the entrepreneurial mindset, how to start a day trading side hustle, manage time, and build a podcast network.  STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
34:25
December 04, 2020
Maximize Your Holiday Sales - Best Practices for One-Time Offers
The holiday season is around the corner; most businesses are preparing their holiday promotions, and with the right one-time offer strategy, your business can make a lot of money. Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn the best practices for your one-time offer to maximize holiday sales and profits. Watch the video episode on Youtube https://youtu.be/DStrOZzPSXU STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
15:24
November 20, 2020
Facebook Ads Limit – How Does It Affect Your Brand?
Facebook announced that it would start limiting the number of ads per page to improve overall ad performance. This change can have a significant impact on scaling your brand using Facebook ads.   Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn how Facebook's new limits may affect your brand and some tips on how to adjust your marketing strategies.  Watch the video episode on Youtube https://youtu.be/YruoPnR9-xw STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
18:33
November 11, 2020
Rising Facebook Costs and Solutions
Facebook ad cost is rising, and it can be challenging to grow a brand when CPMs are getting more and more expensive. Join the performance marketing expert Eric Philippou in this action-packed episode to learn why Facebook ad costs are rising and the different solutions for dealing with the rising ad costs. Watch the video episode on Youtube https://youtu.be/x7435SzwcGQ STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency
20:28
November 09, 2020
4 Things You Can Do Now To Prepare For The Q4 Holiday Rush
YouTube: https://youtu.be/J--xx7B6j50 As we approach Q4 you need to start thinking about your goals for the quarter and how you can prepare for the season. Plan Your Budget. Start Looking For Trends and New Products. Plan Your Time. Think About Which Tools Can Help You Out Make Sure You Have Enough Stock. Consider Amazon Remember to Enjoy Yourself! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
12:15
October 23, 2020
Squatty Potty - Creating Wildly Successful Facebook Video Ads
Youtube: https://www.youtube.com/watch?v=lrRfBo3jWOs Legendary Unicorn Poops A.I.D.A. For Direct Response With a Squatty Potty Example Attention-grabbing your attention Interest - getting you interested in the product (features) Desire - picturing the product in your life (benefits) Action - get them to take the action you want This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
21:30
October 14, 2020
How Paid & Organic Marketing Teams Should Work Together in 2020 with Gaetano DiNardi
Title: Director of Growth Marketing @ Nextiva Personal Bio: Gaetano DiNardi is the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn. Nextiva Bio: Nextiva is a cloud communications company that enables businesses to work from anywhere. Think of Nextiva like a business phone system with superpowers. Social Links: LinkedIn - https://www.linkedin.com/in/officialg/ Twitter - https://twitter.com/gaetano_nyc Quora - https://www.quora.com/profile/Gaetano-DiNardi
30:28
October 09, 2020
Traits of Top 10% Founders
Growth Mindset Execution Marketing Knowledge Coachable This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
21:03
October 09, 2020
Email Marketing with Vira Sadlak & Alissa Taggart - Flowium
flowium.com Premium, full-service eCommerce email marketing agency What are the top factors when it comes to ensuring deliverability? Does cold emailing work for e-commerce products? Can you sell to customers with cold emails or more for wholesale? How do you improve your open rate? Should emails come from the founder or someone else in the company? How long should emails be? How do you get better at email copy? How much revenue should someone be getting from email? **Others** Partnerships, hiring strategies, culture and managing people Biggest mistakes you've made in the past and key learnings over your journey Email Growth strategies that really worked for you Some advice for our audience who are looking to start a side hustle or be entrepreneurs This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
36:09
October 07, 2020
Interview with Marketing Expert Nicholas Trueman - Just Ask Parker
Just Ask Parker! helps Shopify stores get more customers without needing to invest thousands of dollars. Starting out in 2007 as a Junior Advertising and Marketing specialist, Nick has become one of the industry leaders in the field. To date, Nick has been a board member at 4 marketing agencies, sold my own business in 2013 and contracted for over 250 brands. His experience ranges from local SME’s to well known global retailers on the high street.
40:48
October 06, 2020
Ecommerce Marketing During COVID-19 with Kelly Forst from Aweber
https://blog.aweber.com/email-marketing/audience-engagement-coronavirus-crisis.htm https://blog.aweber.com/email-marketing/your-crisis-email-marketing-guide.htm
25:27
October 06, 2020
Interview With Sean Castrina
Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan. https://seancastrina.com/ https://twitter.com/SeanCastrina
17:49
October 06, 2020
Ecommerce Affiliate Marketing With Arlen Robinson
Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies. Omnistar Affiliate Software Arlen is the Co-founder of Omnistar Affiliate software which is a technology solution that allows businesses to increase sales through word of mouth marketing.
18:09
October 06, 2020
Interview with Dmitry Dragilev - SEO / PR / SAAS
Dmitry Dragilev is the founder of JustReachOut.io - a SaaS which has helped 5000+ startups and businesses pitch journalists and get featured in press all on their own. In his not so distant past he did PR and got acquired by Google all while publishing 1,500+ articles. Dmitry is a contributor at Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others. Dmitry loves working with customers looking to independently control their PR and is so proud of the entrepreneurs he’s taught to speak to journalists and focus on relationship building.  When he’s not at his standing desk working beside his business partner and wife Corey, Dmitry can be found picking heavy things up and putting them down again at Crossfit or running alongside his toddlers scooting through the park. Reference links: https://www.criminallyprolific.com/saas-pr/ https://blog.justreachout.io/how-to-write-press-release/ https://blog.justreachout.io/pr-outreach/ https://blog.justreachout.io/pr-hacks/ This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
18:35
October 01, 2020
When to Pause Facebook Ads: Facebook Ads Tip Of The Week
Whether it’s your first time running a Facebook campaign, or you’ve developed a career in this practice, take note of our factors we consider when choosing the longevity of our partner's paid Facebook spend.  This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
15:44
October 01, 2020
Snapchat Advertising for Brands / Ecommerce and Digital
Snapchat Ad Benefits Are you thinking about advertising on Snapchat? Check out our latest episode to learn why you should and maybe why you shouldn't be on Snapchat. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/
13:59
September 25, 2020
Election Ads 2020 - Political Advertising Exposed - Trump & Biden
This action-packed episode is brought to you by the performance marketing experts at Voy Media. Youtube Video: https://youtu.be/euqPMGPAfyA https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ 2020 Election Facebook Ads Owned Traffic vs. Paid Traffic Owned Traffic vs. Paid Traffic: Owned Free Direct Qualified Takes Time to Develop Harder to Scale Owned Traffic vs. Paid Traffic: Paid Costs a Lot More Persuasion Required More Regulated Easier to Scale Fast Ad Creatives Emotional Ad Copy (Trump) Storytelling Ad Copy (Biden) Issue-Based Angles (Biden) Fear Appeals (Both) Testimonials (Both) Testing Tons of Variety (Both) Funnels Mobile Optimized LP Less-is-More Emotional appeals in copy Exit Intent Pop-ups Post-Signup Upsell Funnels
01:10:38
September 17, 2020
How TrueBill Scales Facebook Ads
This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ What Truebill Does Well Unique Offer Clear solution to a growing problem, with few known competitors. Easy User Experience Really fast funnel that delivers the desired outcome instantly.  Ad Creatives Mass volume, variety, with powerful emotional appeals. Landing Page Optimization Most ads go directly to the app download page, but their website is smartly designed too. Unique Offer Unique Offer Real Solution to a Real Problem Few Known Competitors Ad Creatives Ad Creatives Personas Angles & Value Props Volume Variety Emotional Appeals Mobile UX on IG Stories Easy User Experience Easy User Experience Instant Gratification Fast Signup Process Landing Page Optimizations Landing Pages Header: Value Proposition Authority CTA
36:54
September 04, 2020
Advertising Based on State of Awareness - Facebook Ads
Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them.  Unaware of Solution and Unaware of You Top of funnel/prospecting, out of market, what to put in your ad here. Aware of Solution, but Unaware of You Top of funnel/prospecting, in market, what to say in your ad here. Aware of Solution, and Aware of You Middle of Funnel, what to say here, overcoming objections Aware of Solution, Aware of You, and Know You Can Fulfill Bottom of Funnel, what to say here, overcoming objections This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
26:33
August 28, 2020
Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples
Ecommerce Upsell Funnels - 4 Best Upsell Funnel Examples Today you will learn: This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ What is an upsell funnel? What tools can you use? Why is it important? What are the benefits? Go-to upsell funnel sequences What is an Upsell Funnel? What is an Upsell Funnel? Upsells, Cross-Sells, Down-Sells Post-Purchase Add to Cart Guided Shopping Benefits of an Upsell Funnel Upsell Benefits Higher AOV Higher LTV Better ROI Moving More Inventory Upsell Funnel Tools Easy User Experience Zipify OCU Bold Upsell Examples Upsell Funnel Examples 2 Upsells + 1 Downsell Per Product Gifting Upsells ATC Upsells Completing Bundles
19:23
August 21, 2020
How Misen.co Scales Paid Traffic With Landing Pages & UGC Creatives
https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media. A new chef's knife from Misen promises high-grade steel, a santoku-style blade angle, and free sharpening for life, all for $65.
46:49
August 14, 2020
Chloë Thomas of eCommerce MasterPlan
Chloe Thomas is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions. eCommerce Marketing: How to get Traffic that BUYS to Your Website Grab your Kindle, Paperback OR Audiobook copy from Amazon UK or USA or wherever you are in the world. In today's episode, we dive deep into Chloe's background on e-commerce how she became the world author and podcaster. She has been in the eCommerce industry for the last 18 years – even before most search engines – and has witnessed the changing digital landscape first-hand Find out more About Chloe: Podcast Books  This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
38:18
August 04, 2020
The Scaling Playbook Of The Fastest Growing Mens Wellness Brand
https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media.   Hims is on a much different trajectory, at least for now. Just two years after launching, Hims has reached $100 million in annual subscription revenue and is growing so fast that it expects to reach $250 million in recurring revenue by the end of 2020, according to a recent sales pitch to investors that was viewed by CNBC. The average monthly order size is $45 and, at a time when investors are hyper-focused on profitability, Hims says in the presentation that it has a 60% gross margin, or the percentage of revenue left after subtracting the cost of goods sold.   https://www.forhims.com/
41:25
July 21, 2020
How Lumin Skincare Scales Paid Traffic With FREE Trial Landing Pages & UGC Creatives
What Lumin Does Well Ad Creatives An absurd amount of creative and angle testing Landing Pages Good Landing Pages to educate the audience on their product. AOV + CLTV Smart AOV boosters and pushing for subscriptions for higher CLTV. https://try.luminskin.com/why-men-love-lumin This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ Full Youtube Video https://www.youtube.com/watch?v=T0HeSNV1vuM
57:33
July 16, 2020
Introducing The Keep Optimising Marketing Podcast
Check it out on at KeepOptimising.com The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe. Link - https://link.chtbl.com/keepoptimising?sid=kevin.trailer This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
02:06
July 15, 2020
How Dr. Squatch's Founder Pockets Millions Selling Soap Online Without Succumbing To The Volatility Of Inventory Forecasting
WE HELP E-COMMERCE BRANDS SCALE TO THE MOON AT RECORD SPEEDS USING PROLIFIC CREATIVE EXPERIMENTATION WHILE BEING HILARIOUSLY PROFITABLE. In this Dr. Squatch case study, you will learn... ✅ How to leverage "controversial" ads using existing creatives without blowing your budget on an expensive film production crew ✅ The truth about bundle offers and how they can dramatically increase conversion rate and AOV ✅ The well-known, yet poorly understood way to turn customers into raving fans and maximize repeat purchases Voy Media produces massive volumes of user-centric videos designed to engage a diverse set of customer avatars. We focus on maximizing your ROAS, you just focus on making your customers happy.
49:06
July 01, 2020
Abbigail Davidson on ADA compliance
Abbigail Davidson has a Baccalaureate in English and Communications with over fifteen years of professional Marketing and Web Development experience implementing proven innovative ideas that improved websites, databases, and the overall user’s experience using methods that drove traffic, conversions, and thereby revenue eight or more times the initial marketing spends. Detail-oriented, team player, project, campaign lead, owner with flawless execution techniques in various sales channels including email, referral, display, social media, SEO, and SEM. https://www.shinedelightservices.com/ https://voymedia.com
24:33
June 25, 2020
Neal Schaffer and The Age of Influence
Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies on how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. New Book: https://nealschaffer.com/ageofinfluence Web: https://nealschaffer.com Podcast: https://nealschaffer.com/podcast Community: https://nealschaffer.com/community https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/ref=as_li_ss_tl?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=windminetwor-20&linkId=241999fadb26f6bc02547da69ae16ee6&language=en_US https://voymedia.com
22:46
June 23, 2020
Voy Media x Revealbot Community Chat
Here's the replay of our second community chat with Reggie Paquette from Revealbot. Here's what we talked about: Change in business with COVID-19 What we did for blackout Tuesday User-generated content (UGC) is king right now How to get UGC from customers and so much more Thanks to everyone who joined this one and looking forward to the next one! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
22:45
June 15, 2020
Scaling with Subscription Models: Lifetime Value, Repeat Business, Creatives, Retargeting, and more
In this episode learn how to properly scale your recurring subscription business.  This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
22:44
June 12, 2020
Digital Marketing & Coronavirus: 100 Days Later
In this episode, you will find out what is happening in the e-commerce and Facebook ads space now that we have been living a corona world. AKA - "E-Commerce Lessons from 100 Days of Coronavirus Quarantine" This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
24:01
June 05, 2020
Media Buying and Planning for Agencies with Jeromy Sonne
Meet Jeromy, full-time Dad + Husband, most of the time digital media strategist. Jeromy and his family are travelers having most recently been based out of Denver, CO before hitting the road. Jeromy has 9+ years of digital media buying experience most of which revolves around Facebook ads. He’s has had the pleasure of working with well over 100 brands throughout his career with clients such as unicorn startups, publicly traded companies, local bagel shops, and his personal favorite project, helping take a song to #1 global viral on Spotify. When he’s not making how-to videos for other media buyers on Youtube or interviewing agency owners on his podcast Jeromy is a passionate home cook trying to perfect his roasted tomatillo salsa recipe or smoke the perfect brisket. Jeromy is the founder of Moonshine Marketing a White Label Media Strategy, Buying, and Planning agency helping creative agencies, content agencies, and more. Jeromy is also the founder of Reverb Media. A self-serve audio advertising platform for podcasts, digital radio, and streaming audio such as Spotify + Pandora. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
50:29
June 03, 2020
Cashvertising - How To Apply For Better Facebook Ads
Learn how to apply Cashvertising principles to your ads and how we have been able to increase the ROAS of a few brands we work on. In Cashvertising by Drew Eric Whitman, you will learn how to sell anything with persuasive advertising techniques that even the experts don't do properly. He lays out the principles of successful advertising in examples and step by step details that anyone can follow them if they so choose. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
14:34
May 28, 2020
Broad Targeting vs Narrow Targeting on Facebook Ads
Find out why you NEED to be using broad targeting on Facebook Ads today! Targeting broadly essentially means that you're mostly relying on our delivery system to find the best people to show your ad to. This approach can lead to us finding potential customers you never would've known about otherwise This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
09:18
May 25, 2020
Dominating SMS Ecommerce Marketing With Dennis Hegstad
Dennis is the CEO & Founder of LiveRecover. LiveRecover is a text message abandoned cart recovery for e-commerce stores online. Our human-powered sales team texts your customers in real-time, converting carts into sales. Who else wants to recover 21% of abandoned carts? Powered by real people, LiveRecover contacts, engages, and converts your abandoned carts into sales for you. https://twitter.com/dennishegstad https://liverecover.com/ https://www.linkedin.com/in/dennis-hegstad-93480126/ This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
44:43
May 22, 2020
Noom - How They're Using Facebook Ads To Drive User Growth
Today we do a brand audit of Noom. Noom helps you build healthier habits to lose weight, no dieting needed. Get personalized support every step of the way. You can do it with Noom Youtube Video - https://youtu.be/k0OQvY0LdTY Learn how they are using Facebook Ads to scale. Today You Will Learn About: Landing Pages Quiz Funnels Free trial offers Photos/Videos in Ads Hooks ....and much more! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://www.noom.com/
37:29
May 11, 2020
Mastering Messenger Bots with Ben Vandal
Ben Vandal has spent $2.5m+ in Paid Media profitably scaling eCommerce businesses to 8-Figures in Total Sales. In this episode learn why you should be using Messenger bots and Messenger tools to grow your business. Ben gives his experience and personal insights into what is currently working. Messenger Mastermind Website Messenger Mastermind Podcast This action-packed episode is brought to you by the performance marketing experts at Voy Media. Voy Media
27:37
May 05, 2020
Monday.com - How They're Using Facebook Ads To Drive User Growth
Today we do a brand audit of Monday.com. Monday.com is a work operating system that enables organizations to build custom workflow apps in a code-free environment - to run projects, processes, and everyday work. As of 2020, the company serves 100,000 organizations from around 200 vertical markets, including many non-technical organizations. Learn how they are using Facebook Ads to scale. Youtube Video - https://youtu.be/-CBTB1eedgw Today You Will Learn About: Landing Pages COVID-19 Ads Stock Photos/Videos in Ads Hooks ....and much more! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://monday.com/
38:22
May 01, 2020
Territory Foods Review - How They're Using Facebook Ads To Drive User Growth
Today we do a brand audit of Territory Foods, a healthy meal subscription DTC brand. Learn how they are using Facebook Ads to scale. Youtube Video Review - https://youtu.be/LYnivtFgycM Today You Will Learn About: Landing Pages Live Chat Ambassador Ads Full Funnel Ad Strategy Auto Applying Coupon Ads ....and much more! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ Territory Foods is great tasting food, made from the really good stuff, by local chefs and artisans we admire, with lots of variety and choice https://www.territoryfoods.com/
30:14
April 21, 2020
Magic Spoon Review - How They're Using Facebook Ads To Drive User Growth
Today we do a brand audit of Magic Spoon a keto-friendly DTC brand. Learn how they are using Facebook Ads to scale.  Today You Will Learn About: Optimizing Product Pages Customer Reviews Website Design Optimizing Landing Pages Email Popups and much more! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ Magic Spoon is a delicious cereal for adults that's high in protein but low in carbs and calories. The cereal is keto-friendly and non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners.
34:57
April 10, 2020
Technology Based Approach to SEO with Geoff Atkinson
Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James. Geoff's SEO Experience The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success. https://huckabuy.com/seo-company/geoff-atkinson/ https://www.linkedin.com/in/geoff-atkinson-7311872/
33:21
April 10, 2020
Facebook Ads & Snapchat Ad Creatives, Ads During COVID-19 & More w/ Savannah Sanchez
Experienced digital marketer with a proven track record scaling direct-to-consumer online marketing efforts, particularly utilizing Facebook and Instagram Ads. With over four years of experience working as a media buyer and creative strategist for paid social campaigns, Savannah has become an expert in executing profitable media buying strategies and creatives for e-commerce brands.  Savannah Sanchez Savannah Sanchez On Twitter
45:59
April 03, 2020
How Coronavirus Is Impacting Ecommerce: The Good and Bad
Coronavirus and e-commerce: It’s complicated While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook. The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat more complicated. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
16:06
March 23, 2020
Launch Your Profits With Effective Email Marketing
Underground Ecom is a rapidly growing Email marketing agency specializing in helping eCommerce businesses reach their full potential through email. We help global brands achieve an extra 20-30% in total revenue using our data-driven email marketing strategies. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
32:34
March 18, 2020
Facebook Ads Learning Phase – What You Need To Know
About The Learning Phase The Facebook ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system learns more about the best people to target, times of day to show the ad, and placements and creatives to use. The more an ad is shown, the better the delivery system becomes at optimizing the ad's performance. The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – actively trying different audiences, placements and more – so performance has not yet stabilized. The learning phase occurs when you create a new ad set or make a significant edit to an existing ad or ad set. Exiting The Learning Phase Ad sets exit the learning phase as soon as their performance stabilizes. Typically, performance stabilizes after an ad set receives around 50 optimization events within a 7-day period. If your ad set isn't getting enough optimization events to exit the learning phase (or if the delivery system predicts that it won't receive enough optimization events in the future), the Delivery column reads "Learning limited". Avoid frequent edits Manual optimizations (edits) are a leading contributor to ad sets not exiting the learning phase. The certain campaign, ad set, and ad edits reset the learning phase. These are the edits that will cause an ad set to re-enter the learning phase: Campaign - Budget (depending on magnitude) - Bid amount (depending on magnitude) - Bid strategy Ads - Any change Ad sets - Targeting - Placement - Optimization event - Adding new creative - Bid strategy - Bid amount (depending on magnitude) - Budget (depending on magnitude) - Pausing for over seven days This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
13:31
March 15, 2020
Ecommerce Email Marketing with Chase Dimond
Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from eCommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between). Chase is currently the Co-Founder of Boundless Labs — a top eCommerce email marketing agency. Since launching Boundless Labs in June of 2018, we’ve helped our clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please. Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
40:55
March 09, 2020
SEO Tactics With Reggie Paquette of Revealbot - How to double your organic traffic
Reggie Paquette is the marketing manager at Revealbot. Revealbot is a digital ad automation tool for Facebook, Google, and Snapchat ads. Reggie has been building out marketing programs as the sole marketer and has doubled their organic traffic in the first three months This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
41:03
February 29, 2020
0 to $50M in just 9 months - ShaperMint and BeautyBay's DTC Mastery
This week we take a look at Shapermint and BeautyBay's website and Facebook ads. In this podcast, we'll take a close look at how Facebook Ads plays in generating that revenue. This action-packed episode is brought to you by the performance marketing experts at Voy Media
24:37
February 19, 2020
Storytelling With Jarie Bolander From The Daily MBA
The Daily MBA is about being a better entrepreneur, one day at a time. My main focus is on innovation, entrepreneurship and technology management. Through relevant original posts, links to great articles and several educational series, The Daily MBA strives to be part of making entrepreneurs better. This action-packed episode is brought to you by the performance marketing experts at Voy Media.
50:55
February 12, 2020
When (and How) to Effectively use Controversial Advertising
This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ Today i'll be discussing something we see improving results EVERYWHERE we implement it, and you can do this EASILY. This thing is to use CONTROVERSIAL creative angles. In your ads, video footage, video text, copy - across all parts of your creative, make bold and polarizing statements - not like a PR crisis, but just let your guard down. You would probably explain a product differently to your friends at a bar than you would to someone in a professional setting. The bar setting relates more to people’s mindsets scrolling on social media, but a guarded professional setting is the state you’re most likely to be in when making ads.The basic concept: lean into controversy. You will slice through the noise, even if a boring brand, if you make a polarizing statement. His example was leggings - typically a competitive niche, but if you use a polarizing angle like plus size, body confidence, etc., you can stand out a lot (a fast growing e-commerce brand that does this well is ShaperMint, check out their ads library ASAP - I have no affiliation with them).A few tips when doing this. First, READ CUSTOMER REVIEWS. We read Amazon reviews for our brand and competitors which helped find tons of relatable stories wee would’ve never thought of (highly recommend). In this example, it’s for a special kind of belt with no buckle, and this is the line became the cornerstone of the creatives: “I’m fat, I’m a truck driver, and I sit all day. I hate how my belt digs into my stomach roll” (loosely based on a real review). We included this in video copy, showing a trucker. The video was done really well by our designers, good hook, good stock footage. CTR went way up, ROAS went way up. Use humor. I don’t have the studies in front of me but supposedly when you use humor, people are less likely to disagree with you. This is important when making controversial statements that might otherwise offend people. Also humor is just a great hook, it’s what a lot of people want when they go on social media. “I” ( i ) statements, not “you”. It comes off like a customer review even if it isn’t, so it feels more organic, it’s now a relatable story. If you say “you”, like “Do YOU have [insert glaring vulnerability]?”, it might work, but it could turn people away. When you frame it as “I”, it takes away a lot of the potential offensiveness Vulnerability in the hook, especially when you use the “I” statement, it allows you to address a vulnerability of the audience in a way they’re more likely to listen to. A weird source of where this is done EXPERTLY is standup comedy. If you watch clips of Bill Burr, he does this very well. They start with a controversial statement, and often about their vulnerabilities Don’t worry about vulnerabilities/offending, you likely won’t offend if you are genuinely providing a solution for a very real problem. A lot of the reason people buy something is to improve their life in some way, so by addressing how your product helps that vulnerability is fine, regardless of the subject matter. If you get real relatable stories, use humor, say “I” and not “you” as much, and address a real vulnerability in the hook.
06:41
February 05, 2020
List Building & Lead Magnets: Build Email Lists & Profit
WHY you should build an email list https://voymedia.com/