In our last in Season 1, we discussed how to use content to attract visitors to our websites. Every Wednesday @12PM we will discuss important information about your web presence. Today we will use tags to optimize your website and get better ranking on Google and other major search engines.This will help your website to stand out among miliions.

DigiNopsis:

Building a digital footprint involves the use of tags:

· Title Tags

· Meta Tag

· Header tag donated by the code (H1)

Title tag

Is shown in the browser’s title bar and displays a preview of the title content just as it would appear on your website in the search engine results. It helps if each page on your site contains a unique title but keep it brief — less than 65 characters including spaces.

Meta description tag

It’s a must for every page on your site and should include the keyword for that page. Note to note: Limit this tag to less than 150 characters.

And the final tag is, the Header in HML language it is donated by the mark up language (H1) tag

Each page on your website should include only one H1 tag. Keep the header tag short and be sure to include the page’s target keyword.

Have fun with keywords

Tips for your keywords.

Be relevant.

A relevant keyword helps online users find your site if they search for it using a search engine.

Be specific.

Your keywords should represent what you do, your location, the services you offer, your products, and your industry.

Be strategic.

Use them in your website’s content, page titles and image names. Use each word or word combination, as well as their variations, at least two to three times per page.

Be natural.

Overusing, or “stuffing,” your keywords will harm your site’s ranking. Search engines will penalize you if your content has an excessive number of keywords, so don’t overdo it

How to Optimize Images

1. Align the page’s target keyword to the image file name. For example, “red-therapeutic-shoes.jpg.” Always use lowercase and separate each word with a hyphen.

2. Use and optimize the Image ALT Text attribution, using target keyword. For our example, the Image ALT Text should be “Red Therapeutic Shoes.” Uppercase, no hyphens.

3. Make sure the page text corresponds to the image file name and Image ALT Text.

Here is another Tip: Making your image file size smaller so it loads faster can also help your search rankings.

For easy reference to my podcast check out my book on Amazon "From Hair to Eternity- How to Get Your Business Online" Chapter 1.

Reference:

Our SEO tool analyzes your website and gives you step-by-step instructions on how you can optimize for Google®, Yahoo® and Bing®. All it takes is a few clicks, and then you can get back to business. Click here

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