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 Direction with David Caldwell

Direction with David Caldwell

By David Caldwell

Lessons in building your real estate business. Tune in to hear top producing agents and experts speak about their experience in marketing, leadership, prospecting, and everything in between.

Your host David Caldwell is a principal real estate broker in Portland, Oregon with Hillshire Realty Group at eXp Realty and a business coach for Tom Ferry.
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#1 - Sandra Hendrix - Building Teams and Vision

Direction with David CaldwellMay 18, 2021

00:00
46:40
#61 - Yvonne Arnold - Compensation Lawsuits & Professionalism In Real Estate

#61 - Yvonne Arnold - Compensation Lawsuits & Professionalism In Real Estate

In our latest podcast episode, we hosted a conversation with industry veteran and top coach Yvonne Arnold. We delved into issues affecting real estate today, including the Sitzer/Burnet verdict and the National Association of Realtors' seemingly lack of focus on professional standards in the industry. We give our thoughts on the oversupply of agents and how that is affecting the quality of service. We examined the changing landscape in realtor compensation, the implications of buyer representation agreements, and the mortgage industry's role. Yvonne shared insightful perspectives on the importance of agent education and professionalism, while dissecting the fast-paced demands of consumers.

Nov 09, 202301:06:39
#60 - Jeff Cohen - The Delicate Dance of Real Estate Conversations

#60 - Jeff Cohen - The Delicate Dance of Real Estate Conversations

From this episode of Direction there are several lessons you can learn. Here are five key takeaways:


1. The importance of consistent activity: Jeff Cohen, emphasizes that doing the right activities consistently is crucial for achieving desired results. Even if the results don't show up immediately, staying committed to daily activities will eventually yield success.


2. The power of focused mindset: Both Jeff and David discuss the benefits of wearing headphones to create a focused mindset. Wearing headphones helps block out distractions and keeps them in an "appointment setting mode" when making phone calls or having important conversations.


3. Active listening and note-taking: The speaker highlights the importance of actively listening during conversations and using pen and paper to take notes. This helps in retaining information and shows genuine interest in the other person.


4. Treating speaking as a skill: Jeff encourages treating speaking as a skill, comparing it to a sport. Just as a basketball player would prepare and focus on their attire and mindset for a game, speakers should also consider their posture, clarity, and mental state to deliver a compelling message.


5. The significance of work ethic: Both Jeff and David emphasize the importance of having a strong work ethic in the real estate industry. Going above and beyond the expected norms, doing more than what is considered sufficient, and consistently working towards achieving one's goals are key factors for success.


Remember, these lessons are based on the specific episode mentioned, and there may be additional insights and lessons that can be gained from listening to the entire episode.

Oct 31, 202330:30
#59 - Kristi Jenks & Janet Miller - Planning For 2024

#59 - Kristi Jenks & Janet Miller - Planning For 2024

Welcome back to Direction with David Caldwell! In today's episode, we have two amazing guests joining us, Kristi Jenks and Janet Miller, as we dive deep into the world of business direction and financial planning. We'll be exploring the importance of staying informed, knowing your numbers, and working smarter to reach your goals. From navigating the fluctuating market to understanding the value of proactive communication, our guests share their valuable insights and experiences. Plus, we'll uncover the secrets to transitioning from a salesperson to an entrepreneur in real estate. Get ready for an episode packed with practical tips, personal stories, and thought-provoking discussions.

Oct 24, 202351:38
#58 - Debbie Holloway - Explore Strategies for Success In The Changing Landscape of Real Estate

#58 - Debbie Holloway - Explore Strategies for Success In The Changing Landscape of Real Estate

In today's episode, we have a very special guest joining our host David Caldwell. Get ready as David sits down with the queen of real estate and real estate teams, Debbie Holloway. But before we dive into the conversation with Debbie, David kicks things off by discussing a hot topic in the industry - a lawsuit filed against the real estate industry. She shares his initial agreement with the lawsuit and questions the practice of sellers having to pay the buyer's agent on top of hiring their own agent. David takes a look at how this practice differs from other regions, specifically Europe, where the listing agent typically handles both buyer and seller negotiations. He emphasizes the importance of having one's own representative in a transaction and compares it to representing oneself at a trial. The discussion then takes an interesting turn as David delves into the current state of the market and the fears surrounding it. He highlights the three common emotions prevalent in the real estate industry - fear, scarcity mindset, and a desire to quit. David shares personal anecdotes and experiences, including being hired to speak about "Seven Tips for a Changing Market" multiple times due to widespread fear among people. But amidst all the uncertainty, David reminds listeners about the power of daily activities and tasks in moving forward in the business. He emphasizes the importance of remaining calm and seeing opportunities in the face of change. You'll want to stay tuned as David asks for input on the most crucial tasks agents should focus on daily, regardless of fluctuations in rates and ongoing changes. Drawing from their own experiences, David and Debbie share valuable insights on how to identify and seize opportunities in the real estate market. From reaching out to individuals with knowledge or connections to exploring untapped markets, they provide actionable strategies for success. And that's just the tip of the iceberg! Debbie also dives into the significance of nurturing relationships, the potential of video texting, and opportunities in specific areas of the market. So, whether you're a seasoned agent looking to scale your business or someone curious about the inner workings of the real estate industry, this episode is packed with valuable information and practical advice. Get ready to be inspired and motivated as David Caldwell and Debbie Holloway provide their unique perspectives on navigating the ever-changing world of real estate. Let's dive in!

Oct 19, 202330:52
#57 - Courtney La Fosse - Strategies for Attention, Opportunity, and Community Growth

#57 - Courtney La Fosse - Strategies for Attention, Opportunity, and Community Growth

In today's episode, we have the pleasure of welcoming Courtney La Fosse, a social media expert, to discuss the importance of focusing on one or two social media channels rather than spreading yourself too thin. Courtney emphasizes the need for a clear strategy, defining target audiences, and the potential pitfalls of trying to be present on every platform. We delve into the nuances of platforms like LinkedIn, Instagram, and YouTube, exploring where attention, opportunity, followers, and community can be truly cultivated. Join us as we unravel the secrets to content consistency, engagement, and ultimately, achieving your social media goals. So, get ready to find your direction and elevate your online presence with Courtney and David.

Oct 10, 202333:12
#56 - Janet Miller - Insights and Strategies for Agents in Q4 and Beyond

#56 - Janet Miller - Insights and Strategies for Agents in Q4 and Beyond

1. The importance of strategic communication: The episode emphasizes the need to communicate more strategically with people, using buckets and scripts to guide conversations. Effective communication strategies can lead to higher engagement and better client relationships.


2. The significance of Q4 conversations: The speaker suggests that having more conversations in Q4 is important for building habits and setting goals for the upcoming year. It is crucial to continue engaging with potential clients even during the holiday season.


3. Understanding the market and client circumstances: The episode stresses the importance of meeting potential clients where they are and understanding their specific circumstances. This includes factors such as being empty nesters with children in college. By understanding their situation, real estate agents can better tailor their approach and services.


4. The implications of market conditions: The episode mentions that the current real estate market may not be conducive for buying and selling properties. This understanding of market conditions is essential for agents to set realistic expectations and adjust their strategies accordingly.


5. The need for proactive outreach and salesmanship: The episode reminds real estate professionals of the importance of being proactive and sales-oriented. This includes initiating conversations, asking for business, and showcasing their expertise and value compared to other agents. Being proactive and confident in the sales process can lead to more successful outcomes.

Oct 03, 202333:21
#55 - Julee Patterson - The Balance of Automation and Human Connection

#55 - Julee Patterson - The Balance of Automation and Human Connection

From this episode of "Direction with David Caldwell," here are five lessons you can learn:


1. Prioritize client experience: The episode emphasizes the importance of focusing on improving the client experience and ensuring clients feel informed and educated throughout the entire transaction.


2. Use various forms of media: Implement a systematic approach to keep clients educated and informed at every step by utilizing different forms of media, such as downloadable guides, videos, and personalized cards.


3. Stay top of mind with clients: It's essential to find ways to stay connected with clients even outside of real estate transactions. Sharing personal aspects of your life on social media can help build stronger connections and create a lasting impression.


4. Embrace video communication: Incorporate video communication into your workflow, as it creates a more personal and intimate connection with clients, similar to face-to-face conversations.


5. Show genuine care and engagement: Engage in meaningful conversations with clients and genuinely show that you care about their needs and concerns. This can foster referrals and reciprocity in your business.


These lessons emphasize the importance of prioritizing client satisfaction, utilizing different forms of media, maintaining meaningful connections, and providing exceptional customer service in the real estate industry.

Sep 26, 202329:03
#54 - Torey Severino - Regaining Determination and Work Ethic

#54 - Torey Severino - Regaining Determination and Work Ethic

In this episode, we are joined by the coach Torey Severino to discuss important topics such as assessing the current state of your business, stepping out of your comfort zone, and regaining control for growth. As the market continues to evolve, adapting and differentiating yourself become crucial. We explore the concept of a unique selling proposition (USP), building confidence in sales, and the importance of focusing on fundamentals. Join us as we delve into strategies for success, tips for improving your routine, and the significance of surrounding yourself with the right circle. Plus, we'll dive into the current state of the Portland housing market, the power of accountability, and the long-term perspective every agent should consider.

Sep 19, 202329:39
#53 - Candace Decker - Mastering the Basics and Thriving in Real Estate

#53 - Candace Decker - Mastering the Basics and Thriving in Real Estate

In today's episode, we have a special guest, Candace Decker, joining David Caldwell to dive deep into the world of real estate. With over a decade of experience in the industry, Candace shares valuable insights on how to become the go-to person for real estate information by proactively discussing the market with clients. But it's not all sunshine and rainbows in the real estate business; burnout is a very real challenge that agents face. However, Candace sheds light on how to overcome burnout, refocus your energy, and get back on track towards success. Additionally, the episode explores the vital importance of effective communication with potential clients, taking a close look at finances, accountability, and ROI in the real estate world. Join us as we navigate the ups and downs of the market and discover the key strategies to thrive in this ever-changing industry. Let's dive in!


5 Lessons you'll learn in this episode


1. The importance of focusing on the long-term game: By adopting an infinite mindset and prioritizing sustainable client acquisition, real estate professionals can position themselves as trusted experts in the field.


2. The reality of burnout and the need for change: Recognizing when certain strategies or obligations are no longer working and being willing to adapt and start over is crucial in overcoming burnout.


3. The power of going back to basics and having conversations: In challenging times, it's essential to prioritize money-making activities, such as engaging in conversations with potential clients and staying informed about the market.


4. The significance of effective communication and relationship-building: Building a strong database of potential clients and maintaining regular communication with them, even if they're not ready to make a move immediately, can lead to future business opportunities.


5. The necessity of financial responsibility and smart planning: Being financially prepared and making wise financial decisions are essential for weathering market fluctuations and maintaining stability in the face of challenging times.

Sep 12, 202340:53
#52 - Aaron Cuha - Strict Guidelines and Rewards: Creating Accountability and Appreciation In Real Estate

#52 - Aaron Cuha - Strict Guidelines and Rewards: Creating Accountability and Appreciation In Real Estate

Welcome back to another episode of "Direction with David Caldwell"! In today's episode, we have a special guest joining us, Aaron Cuha, as we delve into the world of real estate and mortgage. Get ready for an insightful discussion filled with valuable knowledge and industry insights.During our conversation, Aaron shares his thoughts on the importance of building relationships and referrals in the real estate industry. He challenges the conventional wisdom and explores the concept of earning business through other people's networks. Drawing on surveys and data, Aaron reveals some eye-opening statistics that shed light on the true sources of success in this field.We also dive into the fascinating world of mortgage and mortgage-backed securities. Aaron shares his predictions on the future of mortgage rates and how it may impact the real estate market. With his experience and old-school approach, Aaron reminds us of the significance of skills, training, and consistently having conversations to drive contracts and commissions.



1. The importance of building relationships and leveraging referrals: According to the speaker, clients become clients when they are willing to refer you. It's crucial to focus on earning business through other people's networks and developing meaningful connections.

2. The significance of a solid morning routine for success: The speaker emphasizes the impact of having a consistent morning routine, which can include activities like affirmations, gratitude, learning, meditation, and workouts. Establishing a routine sets the tone for the day and increases productivity.

3. The potential decline in real estate agents and loan officers: The episode highlights the estimated loss of real estate agents and loan officers. It's crucial to adapt to industry trends and take proactive steps to stay relevant and successful in a changing market.

4. The need for skills and training in the industry: The speaker emphasizes that success in the real estate and mortgage industry requires continuous learning, honing of skills, and proper training. Relying solely on luck is not enough for long-term success.

5. The importance of effective leadership and accountability: The episode touches on the qualities of effective leadership, which include being a servant-based leader, excelling in teaching, mentoring, and communication, and holding teams accountable. Team leaders should also prioritize coaching and providing guidance while maintaining high accountability standards.

Sep 05, 202330:43
#51- Erica Wolfe - Leveraging Content and Proactive Outreach: Generating Leads in Real Estate

#51- Erica Wolfe - Leveraging Content and Proactive Outreach: Generating Leads in Real Estate

Join host David Caldwell as he delves deep into the strategies and mindset needed to excel in a constantly evolving marketplace. With guest expert Erica Wolfe by his side, David uncovers the secrets to standing out among the competition, building lasting client relationships, and adapting to market changes for long-term success. With a strong emphasis on effective communication, David and Erica explore how utilizing various forms of communication can significantly improve your chances of success in the real estate business. They shed light on the fact that many professionals in the industry don't actively think about their approach, and offer invaluable insights to help you evolve your tactics.

Five lessons you'll learn from this episode

1. The importance of utilizing various forms of communication: The episode highlights how effective communication can greatly improve success in the real estate business. It emphasizes the need to not only make calls but also engage through emails, text messages, and even video marketing.
2. The significance of building relationships: The speaker emphasizes the need to focus on building relationships and becoming the go-to agent for potential clients. By establishing the "know, like, and trust" factor, agents can stand out and be chosen over their competitors.
3. The limitations of relying solely on AI technology: The episode mentions that relying solely on AI technology for engagement is insufficient. It references Zillow as an example and implies that personal connections and human interaction are crucial in real estate.
4. The importance of long-term opportunities: The speaker discusses the importance of focusing on long-term opportunities rather than just chasing immediate sales. Building relationships through emails, landing pages, and proactive outreach can lead to future business and success.
5. The need to adapt to market changes: The episode highlights the necessity of adapting to market changes and changing habits in order to stay successful in the real estate industry. Agents are encouraged to stay active, collaborate with others, and continuously learn to navigate challenges and fluctuations in the market.
Aug 29, 202333:31
#50 - Marley Presswood - Simplifying Real Estate: Insights and Strategies for Buyers and Sellers

#50 - Marley Presswood - Simplifying Real Estate: Insights and Strategies for Buyers and Sellers

As Bruce Lee famously said, "Simplicity is the key to brilliance." In real estate, this holds true as well. Marley Presswood focuses on making the buying and selling process as simple as possible, we create an easy path for consumers to navigate and ultimately make their decision. Proactively sending relevant information to potential customers and simplifying conversion can significantly increase our chances of success.


Five lessons you'll learn from this episode.


1. The importance of understanding people's problems: In real estate, it's crucial to peel back the layers and learn about people's problems. By doing so, you can better position yourself as someone who can provide solutions and earn payment based on the problems you solve.


2. Simplification is key: Making things simple for consumers and creating an easy buying process is essential. By proactively sending relevant information and making conversion simple, you can enhance the experience for potential customers.


3. The significance of conducting real estate reviews: Real estate reviews help assess market health and educate homeowners about tax migration. By offering insights into appreciation trends and addressing common questions, such as whether the market will crash, you can provide valuable information to clients.


4. Building relationships with homeowners: By offering real estate reviews, you can build relationships with homeowners and showcase your professionalism. This can help establish yourself as someone who is knowledgeable about the market and can provide value beyond just looking at houses.


5. The power of asking for what you want: In sales, it's important to ask for what you want rather than passively expecting it to happen. By taking action, being intentional, and having a plan, you can increase your chances of success in the real estate industry.

Aug 22, 202335:01
#49 - Yvonne Arnold - Staying Ahead of the Changing Real Estate Market

#49 - Yvonne Arnold - Staying Ahead of the Changing Real Estate Market

Yvonne Arnold is a real estate expert who has witnessed the constant changes in the industry over the years. She believes that the key to success is being proactive and adapting to the shifting market. Yvonne emphasizing the importance of anticipating where the market is going and getting there first. While many high performers struggle with embracing change, Yvonne recognizes that change is inevitable in real estate. In recent years, the market has become faster-paced, and the onset of the COVID-19 pandemic further accelerated these changes. Yvonne emphasizes the significance of understanding local markets as each of them presents unique challenges and opportunities. She also highlights the importance of cutting expenses and maximizing team performance to thrive in this evolving industry. Yvonne's expertise and insights serve as a guide for real estate professionals navigating through the turbulent market.


In this episode listeners can expect to learn the following valuable lessons:

1. The importance of being proactive and adapting quickly to changes in the real estate market.

2. The significance of understanding both local and global market trends and client movements.

3. The need to prioritize financial maturity and make wise financial decisions to avoid future hardships.

4. The benefits of cutting unnecessary expenses and focusing on production and conversion.

5. The value of having a deep understanding of real estate contracts and the impact of technology on contract knowledge in the industry.

Aug 15, 202334:59
#48 - Hank Cassi - The Power of Problem-Solving: Can You Succeed in the Current Real Estate Market

#48 - Hank Cassi - The Power of Problem-Solving: Can You Succeed in the Current Real Estate Market

Are you a real estate agent looking to take your career to the next level? Look no further! In this highly informative and engaging podcast episode of "Direction with David Caldwell," renowned real estate expert Hank Cassi joins host David Caldwell to discuss essential strategies and techniques for success in the competitive world of real estate. During this episode, Hank Cassi and David Caldwell delve into a wide range of topics, providing valuable insights and practical advice for agents navigating the ever-changing landscape of the real estate market. From effective problem-solving to mastering communication modalities, Hank and David highlight the key skills and mindset needed to thrive in today's industry. One of the core topics covered is the importance of problem-solving skills in the real estate industry. Hank brings back memories from the recession in 2008, where only the top-notch agents with strong problem-solving abilities survived. The discussion reveals that many agents in the current market lack these essential skills, often moving on quickly without finding solutions. Discover why Hank stresses the crucial need for agents to learn how to problem solve and adapt in the upcoming market. Furthermore, with consumers having access to vast amounts of information and influencers like HGTV, agents need to work harder to educate clients and counteract outside noise and media influence. Hank and David share practical tips on how to navigate these challenges and effectively communicate the value agents bring to the table. The conversation takes an intriguing turn as the speaker delves into the controversial topic of real estate agent compensation. As a celebrated real estate expert, Hank believes that agents are overpaid, sharing personal experiences where commissions did not accurately reflect the effort invested. He explores the possibility of commission rates becoming more variable and negotiable, offering insights into potential different models for different market segments. In addition, the episode delves into the critical aspects of building a successful real estate business. Hank introduces the concept of the seven attributes of growth, which include leadership, strategy, talent, execution, customer focus, profits, and systems. By mastering these attributes, agents can establish a solid foundation for sustainable growth and long-term success. From nurturing various categories of a database to strategically growing one's sphere of influence, past clients, business relationships, and investors, Hank shares valuable strategies for expanding one's network and generating leads. These insightful approaches are aimed at helping agents achieve increased transactions and income. Moreover, the podcast explores the significance of setting clear goals, creating effective communication strategies, and developing a 120-day business outlook to reduce anxiety and build a stable and thriving real estate career. Additionally, the episode touches on the potential impact of upcoming election cycles on clients' decisions to buy or sell properties, providing valuable insights for agents to navigate and anticipate market shifts. Whether you're a seasoned real estate professional or just starting your career, this podcast episode is packed with valuable knowledge and actionable advice designed to help you overcome challenges, optimize your business strategies, and achieve unparalleled success in the real estate industry.

Aug 08, 202338:03
#47 - Javier Mendez - Redefining the Game: Coach Javier Advocates for Communicating Value, Proactive Business Generation

#47 - Javier Mendez - Redefining the Game: Coach Javier Advocates for Communicating Value, Proactive Business Generation

Welcome back to "Direction with David Caldwell," the podcast that provides valuable insights and guidance for success in the real estate industry. In today's episode, we have a special guest, Javier Mendez, joining David Caldwell to discuss the direction of the real estate market and share their expertise on effective strategies for agents. Tune in as they delve into important topics such as the value of service, customized approaches to selling homes, market knowledge, negotiation skills, and the significance of recognizing one's own worth. They will also touch on the role of coaching, the dangers of uneducated agents, and the evolving landscape of commissions. Don't miss this thought-provoking conversation that will empower you to become a better steward of your clients' money while achieving your own goals. Let's dive in!
Aug 01, 202339:28
#46 - Janet Miller - Navigating a Changing Market: Rediscovering Effective Strategies For Realtors

#46 - Janet Miller - Navigating a Changing Market: Rediscovering Effective Strategies For Realtors

In this episode of "Direction with David Caldwell," we explore the challenges faced by real estate agents in the current market and offer strategies to enhance their businesses. The discussion centers around the importance of mindset and foundational habits for success. We stress the need for both prospecting-based marketing and strategic open houses as effective methods.Our guest Coach Janet Miller believes that many agents need a change in mindset when it comes to converting leads. Rather than chasing new hacks and trends, they advocate returning to proven strategies that have worked in the past. The effectiveness of Facebook leads is questioned, with an emphasis on mastering foundational strategies before adopting other methods.Loving and engaging with clients' databases are highlighted as significant, along with essential activities like acquiring new clients, retaining old ones, obtaining listings, and active prospecting around those listings. Creating content, sending emails, and making videos to warm up the database and create opportunities are also discussed.A compelling success story is shared, illustrating the benefits of actively pursuing opportunities instead of relying solely on passive methods in a challenging market. The importance of both prospecting and marketing is underscored, urging agents to focus on proven methods rather than low-probability options.The mindset of agents who solely focus on immediate deals is explored, encouraging the prioritization of long-term business growth. Building relationships, maintaining a structured schedule, and putting in the necessary work are emphasized as key factors for success in the real estate industry.Open houses as a selling strategy are discussed, dispelling the belief that they don't work. Instances, where open houses have led to successful transactions, are highlighted, along with valuable insights on how to plan and schedule them, collaborate with other agents, and build relationships with potential buyers and sellers attending open houses.Analyzing overall business performance, identifying missed opportunities, and making necessary changes are deemed essential. The importance of having the right support, systems, and skills, as well as documenting processes for delegation and avoiding mistakes, is emphasized.The episode also covers key performance indicators for conversion at open houses and shares findings from surveys about the percentage of sellers and buyers who found their agent at an open house. Tips for effective conversion at open houses are provided, including spending time there, building rapport, and asking the right questions. The value of open houses as opportunities for potential clients to experience an agent's value and knowledge is highlighted.Tune in to this episode of "Direction with David Caldwell" to gain valuable insights and strategies to navigate the challenges of the real estate market and enhance your business.

Jul 25, 202326:58
#45 - Eileen Rivera - The Impact of Focus

#45 - Eileen Rivera - The Impact of Focus

On this episode of Direction with David Caldwell, our host David Caldwell is joined by guest Eileen Rivera. In this lively discussion, they delve into the importance of scaling in the real estate industry. They highlight the significance of building a database and teaching team members the necessary skills for success.

Five Lessons Youll Learn From This Episode

1. The importance of scaling and teaching team members: The episode highlights the significance of scaling a business by building a robust database and equipping team members with the necessary skills. This lesson provides insights into how to ensure the growth and success of a real estate business.

2. The effectiveness of traditional lead sources: Through the speaker's experience with expired listings and traditional lead generation methods like referrals and door knocking, the episode emphasizes the lower cost of sale and potential for greater success compared to online leads. This lesson sheds light on the value of time-tested strategies in real estate.

3. The power of effort and work ethic: The episode praises a new agent's work ethic and reiterates that hard work, dedication, and caring for clients are essential in today's market. This lesson serves as a reminder of the significance of effort and commitment in achieving success as a real estate professional.

4. The need for adaptability and reliance on proven strategies: The discussion around high industry rates and the suggestion to adapt and rely on proven strategies highlights the importance of adaptability in the real estate market. This lesson emphasizes the necessity of remaining flexible and leveraging tried-and-true methods for success.

5. The value of proactive networking and leveraging exclusivity: The episode emphasizes the fleeting nature of exclusive information and encourages agents to take advantage of this unique position by engaging with neighbors and their database. This lesson underscores the importance of proactive networking, leveraging exclusive information, and creating opportunities for future deals.
Jul 18, 202338:12
#44 - Jason Delatte - The Power of Control: Schedules, Personal Growth, and Saying No

#44 - Jason Delatte - The Power of Control: Schedules, Personal Growth, and Saying No

On this episode of Direction with David Caldwell, David Caldwell is joined by guest Jason Delatte as they delve into the structure of coaching calls. They discuss the different aspects of sales coaching, including assessing sales skills, developing sales scripting, and understanding the marketing perspective. The importance of regularly reviewing and identifying gaps in systems is also emphasized. David and Jason discuss the common tendency of some individuals to constantly want to redesign their business plan after reading books, highlighting the fact that scaling takes time and may not always require changes to systems. They explore the effects of days on market extension and the importance of contacting multiple people when converting expired listings. Building relationships with clients is a focal point throughout the episode, with the speakers emphasizing that conversations lead to a sense of community, which in turn leads to trust and commitment. They discuss the significance of trust in establishing long-term relationships with clients and encourage agents to prioritize conversations and building communities to establish trust. The episode also dives into the importance of prioritizing in different aspects of life, such as being a good parent or achieving professional goals. David and Jason stress the need to create a map and be purposeful in prioritizing tasks, rather than simply writing down goals. They discuss the importance of building trust with clients, prioritizing schedules, and creating community in the next 90 days. The speakers also touch on personal growth and the importance of knowing what one wants in order to set goals. They discuss the value they place on work-life balance and setting limits on the number of hours worked. They critique the notion of working long hours solely for the purpose of earning more money. Other topics explored in this episode include the implementation of a 90-day action plan, the benefits of having control over one's schedule, the use of emojis for accountability, and the importance of staying disciplined and focused in the mornings. The episode also delves into negotiation tactics in real estate and the need for consistency in prospecting and lead generation. Overall, this episode of Direction with David Caldwell offers insights into sales coaching, building trust with clients, and prioritizing tasks in order to achieve personal and professional goals.


Jul 11, 202331:08
#43 - Jarrod Davis - Navigating the Current Housing Market

#43 - Jarrod Davis - Navigating the Current Housing Market

Jarrod Davis is a Mastery Coach for Tom Ferry known for his success in coaching some of the largest and most successful teams in the industry. With a deep understanding of the market, he believes that while it may be out of our control, we can change our behaviors, habits, and activities to adapt to changing markets. Davis emphasizes the importance of being proactive rather than reactive, as many people tend to wait too long to respond when transactions drop. His expertise lies in helping people navigate through changing markets and ensuring they stay ahead of the game. Five things you'll learn from watching this episode. 1. The importance of adapting to the current state of the housing market: Jared Davis provides insights and strategies for navigating the current market conditions, where transactions are down and affordability is decreasing. Learning to adapt to these changes is crucial for success in the industry. 2. The significance of prioritizing prospecting and lead generation: David Caldwell emphasizes the need for active prospecting and lead generation to counter the decline in transactions. Learning effective prospecting techniques and consistently reaching out to potential clients is key to increasing business in a challenging market. 3. The power of taking control of your schedule and prioritizing tasks: The episode discusses the importance of being disciplined and committed to a schedule, dedicating specific time blocks for important activities, and not letting others control your time. Learning to manage and prioritize tasks effectively can have a significant impact on productivity and success. 4. The value of creating visibility and establishing oneself as a market expert: In a market driven by fear, building visibility and positioning oneself as an expert is crucial. Leveraging social media channels and creating content can help establish credibility and attract potential clients. Learning the strategies for creating visibility can greatly impact business growth. 5. The significance of strong sales skills and effective communication: Language and communication play a vital role in managing buyer consultations and listing presentations. Developing strong sales skills and effectively driving potential buyers down the sales funnel is essential. Learning effective communication techniques and honing sales skills can greatly impact the success of real estate professionals in a shifting market. Listen to us on Spotify https://open.spotify.com/show/68CUZksZSGOnTfEw9Oryyx?si=01Zim29eRnGt4RqWYahh8g&dl_branch=1 iTunes https://podcasts.apple.com/us/podcast/direction-with-david-caldwell/id1568202057 Let's connect + be friends: David Caldwell https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business. Since 2007 I have worked in the real estate industry in various capacities. Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market. I am also a business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jul 05, 202326:18
#42 - Tausha Fournier - The value of patience and persistence in real estate sales

#42 - Tausha Fournier - The value of patience and persistence in real estate sales

On this episode of Direction with David Caldwell, Tausha Fournier and David Caldwell highlight the importance of empathy and active listening for real estate agents. They suggest that by understanding the emotional turmoil involved in moving and being supportive of clients at all stages of the decision-making process, agents can improve outcomes for both clients and themselves. The speaker also offers tips for team building, improving communication, and being more present in conversations. Tune in to learn more about how to be a successful leader and salesperson in an increasingly technology-driven world. From this episode, you will learn the following five lessons: 1. Real estate agents should put themselves in their client's shoes to understand the emotional turmoil involved in moving and show more empathy towards them. 2. Active listening and showing empathy can help soothe clients' fears and create more certainty, leading to quicker and smoother decisions. 3. Real estate agents need to meet people where they are in their decision-making process, which includes three stages: curiosity, research, and readiness. 4. The key to building a successful team is finding people who fit your standard and hiring the right amount of people to hit your goals. 5. Successful salespeople and leaders are present, active listeners who ask great questions and experience growth and success in their work.

Jun 26, 202329:49
#41 - Jason Pantana - Driving Results: How to Utilize Leading Indicators to Achieve Your Desired Outcome

#41 - Jason Pantana - Driving Results: How to Utilize Leading Indicators to Achieve Your Desired Outcome

On this episode of Direction with David Caldwell, David speaks with Jason Pantana about the importance of focusing on listings and leveraging them to build a strong brand in the real estate market. They discuss the significance of tracking numbers and data and analyzing changes in the market to inform decision-making. They also cover the different models of real estate teams and the importance of setting clear expectations and having a performance-based lead routing system in place. The conversation concludes with the reminder that agents must be experts in their field and constantly learning about the market to establish professional trust with clients.

Here are five lessons you can learn from this episode:

1. Focusing on a specific area can lead to more success in that area.

2. Tracking everything and constantly talking and training about listings can lead to more listings.

3. Successful agents dominate listings by being visible everywhere through marketing, especially through video and postcards with paid budgets, and positioning themselves as knowledge brokers.

4. In a market with low inventory and scarce listings, some team leaders may be taking deals for themselves, potentially hurting the future of their team.

5. Building a strong brand is a long-term commitment that can lead to incremental growth and scaling up of business in the future.

Jun 20, 202336:31
#40 - Kristi Jenks - Building Brand Authority in Real Estate: The Key to Competency

#40 - Kristi Jenks - Building Brand Authority in Real Estate: The Key to Competency

On this episode of Direction, David Caldwell discusses various topics related to the real estate industry with his guest, Kristi Jenks. They cover the importance of efficient lead follow-up, nurturing existing relationships, and improving skills to become more efficient. The speakers also share personal experiences in their careers and highlight the challenge of dealing with blind spots of clients. They discuss the significance of building brand authority, being a fiduciary, and finding ways to make business happen. The conversation also covers the personal lives of the speakers, from raising children to fostering newborns. Overall, it's an insightful episode for anyone interested in real estate or looking to improve their sales skills.
Jun 13, 202336:24
#39 - Janet Miller - Maximizing Agent Productivity, 3 Expert Tips for Team Leaders

#39 - Janet Miller - Maximizing Agent Productivity, 3 Expert Tips for Team Leaders

On this episode of Direction, David Caldwell and Janet Miller, a coach for real estate agents, discuss how to maximize agent productivity in a currently competitive real estate market. They provide three expert tips for team leaders, including creating a culture of productivity through contests, implementing a schedule for lead generation and marketing, and being proactive instead of reactive with a seven-day plan. Additionally, they emphasize the importance of valuing productivity in an office environment and tracking numbers for success. Stay tuned to hear how you can thrive in a challenging economy by incorporating these strategies into your business plan.


Let's connect + be friends:  

Janet Miller https://www.instagram.com/janetmiller.coach 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Mar 28, 202328:36
#38 - Jamie McMartin - Mastering Real Estate Team Leadership: Navigating the Highs and Lows

#38 - Jamie McMartin - Mastering Real Estate Team Leadership: Navigating the Highs and Lows

The core of The Jamie McMartin Group is to stand out with our service, our care and our passion. “Real Estate Redefined”, it’s our approach to every aspect of our business. Jamie feels that our principal goal is to represent our clients in the brightest light we can. “Our job is to make our clients stand out in the best possible way. That takes industry knowledge, the ability to put our clients in front of the right audience and always provide over the top service. With over 500 Five Star reviews it feels like we are doing just that. It’s something we are very proud of.”

Let's connect + be friends: 

https://www.instagram.com/thejamiemcmartingroup/

https://www.thejamiemcmartingroup.com/

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 27, 202330:36
#37 - Connor Newell - Overcoming Nerves and Delivering Value: Best Practices for Creating Video Content

#37 - Connor Newell - Overcoming Nerves and Delivering Value: Best Practices for Creating Video Content

On this episode of Direction with David Caldwell, David invites his guest, Connor Newell, the owner of Vertical Video Pro, to talk about how vertical video can exponentially grow one's brand. Adrian Morales, the director of Media Videographer for David Caldwell's team, also joins in the conversation. They discuss how short-form content can be great for a broad audience, while long-form content on YouTube helps build a deeper connection. Listeners can expect to learn valuable tips on Instagram presence, video content creation, scripting, and video length. Adrian encourages people to start the journey to achieving their goals and mentions various resources. Tune in to this episode to learn how to scale your business through video content.


Here are 5 lessons you can learn from the episode

1. Short-form video content can be an effective way to reach a wider audience on social media, while longer form content like YouTube videos can help build deeper connections with your audience and provide more value on topics.

2. Building a personal brand requires actively engaging with your followers on social media and delivering valuable messages to them, while also being authentic and building deeper connections.

3. To create effective video content, it's important to script out your videos, deliver the message to one person, focus on staying on-topic, and aim for relatively short videos of 5-8 sentences for short-form content.

4. Starting on the journey to achieving goals takes effort, perseverance, and the willingness to fail and learn from setbacks. Whether it's in personal pursuits like Jiu-Jitsu or in building a business or personal brand, it's important to keep working toward mastery.

5. It can be helpful to have a coach or mentor to guide you in developing your brand and content creation approach, while also recognizing that passing tasks along to others and building a team can help scale your business and get more done.



Let's connect + be friends:  

Connor Newell | Vertical Video Pro https://www.instagram.com/connornewell__ https://www.verticalvideopro.com/

David Caldwell  https://www.instagram.com/davidccaldwell/

https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 24, 202338:26
#36 - Janet Miller - Get the Most Out of Real Estate Conferences

#36 - Janet Miller - Get the Most Out of Real Estate Conferences

On this episode of Direction with David Caldwell, guest Janet Miller shares her insights on how to get the most out of real estate conferences. She believes that speaking at events should not be a goal but instead aims to give valuable information to attendees. Janet advises being selective when choosing events to attend, focusing on solving specific problems, and implementing education rather than just consuming it as entertainment. David Caldwell is excited to talk about leadership and scale with his coaching client, Kevin Certivant, and emphasizes the importance of grit in the real estate industry. He also discusses the importance of relationship building for agent to agent referrals. Additionally, David shares his own personal growth habits and coaching philosophy that focuses on enhancing clients' existing plans. Lastly, he expresses his excitement and pride for his clients speaking at an upcoming event and shares his interest in learning about canceled expires as a lead pillar for his business plan.

Based on the key facts mentioned, here are 5 lessons you can learn from this episode:

1. Be selective with attending conferences and events, and focus on implementing education rather than just consuming it as entertainment.

2. Prioritize building relationships with other agents for agent-to-agent referrals, which are often a top source of how someone finds their agent.

3. Coaching and skill development are essential for real leadership and team growth in real estate.

4. It's important to identify weaknesses and work on them to improve.

5. When attending events or reading books, focus on one or two things that can be implemented as lead pillars to move your business forward, rather than trying to change everything at once.


Let's connect + be friends:  

Janet Miller https://www.instagram.com/janetmiller.coach 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 21, 202334:19
#35 - Alyssia Essig - Lead Generation Beyond Zillow: How to Identify and Build Business Opportunities in Real Estate

#35 - Alyssia Essig - Lead Generation Beyond Zillow: How to Identify and Build Business Opportunities in Real Estate

On this episode of Direction with David Caldwell, we welcome Alyssia Essig, a real estate professional who shares her insights on how to lead a real estate team in a tough market. Alyssia emphasizes the importance of being knowledgeable and clear about the market to succeed in real estate. She shares her experiences growing her team and provides tips on lead generation, networking, and creating exceptional client experiences. Join us to learn more about the importance of knowledge, skills, and consistency in real estate, as well as the power of building connections and telling stories about the marketplace.

Based on the key points from this episode, here are 5 lessons that you can learn:

1. Clear and specific knowledge about the real estate market is essential for success as an agent.

2. Providing an exceptional client experience can lead to more business and referrals.

3. Effective lead generation methods include networking, open houses, prospecting expired listings, and leveraging technology platforms like Zillow.

4. Continuously building your knowledge and skills in real estate is important for building a strong reputation and gaining clients.

5. Presentation and perception can play a key role in building relationships with potential clients, and learning effective communication skills is essential for navigating different challenges in the industry.

Let's connect + be friends:  Alyssia Essig https://www.instagram.com/alyssiaessig/ 

 David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 17, 202339:16
From Brand New Agent To Top Producer In 18 Months.

From Brand New Agent To Top Producer In 18 Months.

In this video, you'll meet one of our top producers, Vanessa Heisler. She started her career as a brand-new agent just 18 months ago. Hear how she was able to quickly grow her business and become one of the most successful agents on our team at Hillshire Realty Group.

Let's connect + be friends:  

Vanessa Heisler https://www.instagram.com/moving_to_portland_or/

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 13, 202326:44
How To Build Wealth As A Realtor With Candace Decker

How To Build Wealth As A Realtor With Candace Decker



In this episode, Candace Decker from The Avenue at exp realty in Cape Coral & Fort Myers Florida joins us to talk about her journey from calling expired listings to flipping homes and ultimately how it helped her build generational wealth for her family.

Let's connect + be friends:  

Candace Decker https://www.instagram.com/candacedeckerrealestate/  

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 10, 202334:50
Why This Top Producer Stays On A Real Estate Team

Why This Top Producer Stays On A Real Estate Team

In this episode, I sit down with Krista Britton an agent on my team at Hillshire Realty Group to talk about her growth and why at $23 million in sales during 2022 she stays on the team.  Krista joined Hillshire with David in 2013.

Let's connect + be friends:  

Krista Britton https://www.instagram.com/krista_sells_houses/ https://linktr.ee/kristasellshouses 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Jan 06, 202337:21
Looking Forward To 2023 And Creating A Culture Of Productivity With Dan Manginelli

Looking Forward To 2023 And Creating A Culture Of Productivity With Dan Manginelli

Let's connect + be friends:  

Dan Manginelli https://www.instagram.com/djman3/

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Dec 28, 202238:14
Hiring Your First Real Estate Assistant with Sandra Hendrix

Hiring Your First Real Estate Assistant with Sandra Hendrix

Let's connect + be friends:
www.instagram.com/sandra_hendrix_/
David Caldwell www.instagram.com/davidccaldwell/
linktr.ee/davidccaldwell
My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business. Since 2007 I have worked in the real estate industry in various capacities. Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market. I am also a business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.
Dec 11, 202237:56
Growing Market Share With Clarity And Purpose with Matt Tercek

Growing Market Share With Clarity And Purpose with Matt Tercek

Matt Tercek with exp realty in Portland joins us today to discuss how he became one of the top luxury real estate brokers in the Portland metro area by staying focused and building his skills to accomplish his goals and serve his clients.

Let's connect + be friends:  

https://www.instagram.com/matthewtercek/

https://www.youtube.com/@MatthewTercek

David Caldwell  

https://www.instagram.com/davidccaldwell/

https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Dec 06, 202235:01
Setting Yourself Up For Success In 2023 with Coach Janet Miller

Setting Yourself Up For Success In 2023 with Coach Janet Miller

So this was an impromptu I'm sitting on my couch texting my friend and asking if she wants to do a podcast type of podcast.   In this episode Coach Janet Miller and I discuss some recent thoughts and ahas we have had with current coaching clients and what we are doing to prepare our teams and individuals for a changing real estate market in 2023.

Let's connect + be friends:  

Janet Miller https://www.instagram.com/janetmiller.coach  

David Caldwell  https://www.instagram.com/davidccaldwell/  https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Dec 02, 202231:59
A Real Estate Database Strategy You Need With Coach Hank Cassi

A Real Estate Database Strategy You Need With Coach Hank Cassi

On this episode of Direction with David Caldwell, Coach Hank Cassi joins David to discuss the important strategies for real estate agents to grow their businesses. They cover everything from how to categorize your database to setting KPIs for tracking success. They emphasize the importance of building personal connections with clients and B2B relationships, tailoring your messaging to each group, and conducting an equity review to help clients make informed decisions. They also discuss how to effectively market to investors and provide success stories to inspire listeners. Tune in to learn how to streamline your processes and maximize your potential in the real estate industry.

From this episode, here are five lessons you can learn:

1. Categorize your database into four main categories: sphere of influence, past clients, B2B relationships, and investors.

2. Each group should receive a tailored marketing message that speaks their language and addresses their specific concerns.

3. Personal connection and communication are key to real estate sales success.

4. SOPs can be used to streamline business processes and ensure consistency.

5. Building strategic relationships and having regular communication can lead to successful business growth. 

Let's connect + be friends: 

Hank Cassi https://www.instagram.com/hankcassi/ 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Nov 30, 202246:51
Preparing Your Real Estate Business For 2023 with Erica Wolfe

Preparing Your Real Estate Business For 2023 with Erica Wolfe

If you're a real estate agent or thinking of becoming one, then you need to watch this video. In it, Erica Wolfe and I share our opinions on the things we believe all successful real estate agents need to focus on in 2023.

Let's connect + be friends:  

Erica Wolfe  https://www.instagram.com/wolfeofrealestate/ https://linktr.ee/WolfeofRealEstate 

David Caldwell   https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell 

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry the world's leading real estate coaching company where I coach other real estate leaders on implementing skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.

Nov 23, 202230:21
Using Frequency In Communication To Overcome The Market Slowdown

Using Frequency In Communication To Overcome The Market Slowdown

This is my getting back into the podcast episode.  Hopefully, you will find it the topic as useful as I believe it is.  In this episode, I discuss my observations on the changing market and how the urgency has changed and one simple habit to create to help move your business forward through the current real estate slowdown.

Sep 12, 202211:50
From $65 million to $100 million with Torie Ellens

From $65 million to $100 million with Torie Ellens

Torie Ellens brings over 17 years of Real Estate experience to the table. They specialize in assisting anyone from the first-time homebuyer to the seasoned real estate investor. They also work heavily with relocation buyers and have a frustration-free process for all clients. They pride themselves on being market experts who put their clients first in every aspect. Their areas of expertise are Scottsdale, Phoenix, Cave Creek, Carefree, Peoria, Glendale, Tempe, and Mesa. 

Dec 15, 202130:41
What Accountability Through Coaching Looks Like With Sandra Hendrix

What Accountability Through Coaching Looks Like With Sandra Hendrix

"Coach Sandra Hendrix has been a financial advisor and founded her own distribution and logistics business. She is currently the Chief Operating Officer for Coldwell Banker México. Since 2016 she's worked as a coach, member of the Tom Ferry International team. In this activity, she loves to grow up and live outside any kind of comfort zone. She coined the concept, her personal mantra, she always learns: when we change the way we see things, things change. This is the best time to be alive in human history, of course. So it's amazing to have great energy, passion is energy so it counts a lot."

Let's connect + be friends:  Sandra Hendrix https://www.instagram.com/sandra_hendrix_/ https://linktr.ee/sandrahendrix   

David Caldwell https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell 

David Caldwell is a licensed Real Estate Broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International.

Dec 08, 202137:28
Using Marketing Funnels In Your Real Estate Business with Erica Wolfe & Julee Patterson

Using Marketing Funnels In Your Real Estate Business with Erica Wolfe & Julee Patterson

A marketing funnel is a strategy to take a potential customer from becoming aware of your brand to purchasing a good or service. ... Companies use marketing funnels to understand their customers' needs in each stage, optimize their marketing efforts, and generate more sales.




Dec 01, 202142:26
Executing On Your Business Plan In 2022 with Janet Miller

Executing On Your Business Plan In 2022 with Janet Miller

Janet Miller is a real estate business coach and the creator of No Matter What Journal, a goals journal and quarterly planner that guides you through your year in 91 day intervals.

Working with Tom Ferry International, the industry’s leading coaching and training company, Janet coaches agents throughout Canada and the United States.

As coaches, our core values are strive for greatness, embrace innovation, build and maintain trust, deliver value, and execute with relentless discipline. We will work together to set up the schedule, systems, support, and standards you need for a profitable business.

Nov 24, 202140:13
Using video to enhance your real estate business with Karen Stone

Using video to enhance your real estate business with Karen Stone

Karen’s life has been a series of big, brave moves. Ask what lessons those moves taught her, and she will tell you that moving is scary, people are wonderful, and you should never make assumptions.

Born in Los Angeles, CA Karen moved to New York a year after graduating from Indiana University, Bloomington where she studied marketing and advertising at the Kelly School of Business and the Ernie Pyle Journalism school. After working for Disney Consumer products in Burbank, CA she moved to New York to work for Nickelodeon Consumer Products. As luck would have it, right before the recession of 2008 she left her stable job and got her real estate license. After practicing in New York for 13 years a life re-evaluation, and the global pandemic, led her to take to the road in 2020 for an aimless cross-country trip to see the country and find her new home. 11,000 miles later she found herself drawn to Park City, UT.

According to Karen, who’s tag line is “leaving no STONE unturned,” she says “there’s always a ‘hurdle’ to overcome. After practicing in one of the most competitive and challenging markets in the world, my experience allows to identify small issues before they become unfixable problems.” The home sale or purchase process can be intimidating. Buyer clients may need help with financing; sellers may struggle with getting their home ready to put on the market.

As a Realtor, I never forget that real estate is not about wheeling and dealing -- it’s about home, community, and helping my clients meet their personal and financial goals.?

As an agent at Sotheby’s International Realty, a global institution, I offer the kind of deep roots and market expertise throughout Park City that you need to find your ideal home or market your current property. My vast network of agents around the world also allows me to connect my clients to other markets, regardless of the need and price point. ?

As a top producing agent in New York City, with experience in rentals, sales and new development, I bring a higher level of expertise and experience to your real estate purchase or sale. ?

As a homeowner, investor, and landlord representative, I offer the personal service that only comes from working with an agent who’s actually in the market and who understands and shares your goals.?

In her free time, Karen enjoys exploring Park City and is working to become a local, including learning how to properly carry her skis. She is the former President of the Metro New York Chapter of the Indiana University Alumni Association and former President of Chapter 24 of Business Network International, of which she was a member for 11 years. Before moving to Park City she regularly performed comedy in Manhattan with other comedians like Jerry Seinfeld, Jim Gaffigan and George Wallace.

Nov 17, 202127:07
Facebook Ads For Your Real Estate Business with Ben Larson

Facebook Ads For Your Real Estate Business with Ben Larson

In this episode of Direction, David and Ben Larson talk about how Ben uses facebook ads to generate opportunities in his real estate business.

Ben is a proud owner of ENGEL & VÖLKERS Los Angeles - South Bay, part of an international luxury real estate brand that is well known around the world. He enjoys the opportunity to listen to the needs of each client, guide them with personal attention and conclude with a nurtured relationship. In 1998, Ben graduated from the University of Illinois at Urbana-Champaign with a BS degree in Finance. After graduating, he went into sales and management until 2004 when he started in the real estate industry helping people buy and sell homes and investment property ever since. When not working, Ben enjoys traveling and spending time with his family.

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Nov 03, 202141:05
Building A Real Estate Team with Katie Day

Building A Real Estate Team with Katie Day

Let's connect + be friends: Katie Day https://www.instagram.com/movemetotx/ https://www.liinks.co/movemetotx  

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry International the world's leading real estate coaching company where I foster education and skills in helping other real estate leaders implement impactful skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.  

Learn more about Tom Ferry Coaching at www.tomferry.com  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Sep 01, 202142:00
The art of pursing a lead in life and in business with Erica Wolfe

The art of pursing a lead in life and in business with Erica Wolfe

David and Erica sit down to discuss online lead conversion for real estate compared to online lead conversion in the internet dating world. 

Let's connect and be friends 

David Caldwell   

https://www.instagram.com/davidccaldwell/

https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry International the world's leading real estate coaching company where I foster education and skills in helping other real estate leaders implement impactful skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals. 

Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Aug 10, 202143:00
Real Estate Social Media Roundtable

Real Estate Social Media Roundtable

Let's connect + be friends: 

Shaleni Henriquez https://www.instagram.com/soldbyshaleni/ https://linktr.ee/soldbyshaleni  

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  

Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Aug 03, 202136:03
Navigating Changes In The Market With Sandra Hendrix

Navigating Changes In The Market With Sandra Hendrix

"Coach Sandra Hendrix has been a financial advisor and founded her own distribution and logistics business. She is currently the Chief Operating Officer for Coldwell Banker México. Since 2016 she's worked as a coach, member of the Tom Ferry International team. In this activity, she loves to grow up and live outside any kind of comfort zone. She coined the concept, her personal mantra, she always learns: when we change the way we see things, things change. This is the best time to be alive in human history, of course. So it's amazing to have great energy, passion is energy so it counts a lot."


Let's connect + be friends:  Sandra Hendrix https://www.instagram.com/sandra_hendrix_/ https://linktr.ee/sandrahendrix   David Caldwell https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell David Caldwell is a licensed Real Estate Broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Jul 15, 202138:01
Entering The Luxury Real Estate Market With Lily Moore

Entering The Luxury Real Estate Market With Lily Moore

Lily Moore, Broker, and Owner of Lily Moore Realty, possesses a combination of authenticity and fierce determination to drive her to the top of her profession in The Lone Star State. Lily's boutique brokerage, Lily Moore Realty, is not only one of the most successful brokerages in Texas, but also one of the highest-rated in the nation. Lily Moore has been named Dallas Business Journal’s Woman of The Year. Lily Moore Realty has earned the distinction of Top Brokerages in Texas by Real Trends, the trusted name in real estate.


In this episode, Lily and David talk about:

- How do you grow, earn more money, and get the balance

- Lily's biggest "a-ha" moment

- How to gain momentum in marketing

- How Lily got her first appointment

- Consistent social media behavior and proof of competency

- Being a "control freak", delegation, and building her team

- Increasing the quality of life by doing less, but earning more

- Being intentional with marketing and building genuine relationships

- Taking advantage of opportunities

- Hacking the luxury market


Let's connect + be friends: 

Lily Moore https://www.instagram.com/lilymoorerealty/ https://www.lilymoorerealty.com/ 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  


David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Jun 30, 202126:11
Perfecting Your Schedule With Hank Cassi

Perfecting Your Schedule With Hank Cassi

Hank Cassi, a business coach with Tom Ferry, has been assisting buyers and sellers for over 19 years in achieving their real estate goals. Whether you're selling a home, buying a home, or helping an investor purchase an income-generating property, Hank has the skills, experience, and energy to make the process go smoothly.

With over $100 million in career sales, Hank's sales volume has earned him the title of a Top Producer in both residential re-sales and new home sales.

Renowned for his integrity, boundless energy, and consummate negotiation skills, Hank ensures a smooth and seamless transaction, having weathered the most complex transactions and market conditions over the course of his career.

Take advantage of Hank's knowledge to achieve your real estate dream!


In this episode, David and Hank talk about:

 -Inconsistency in production = Inconsistency in schedule

- What the most important job of a real estate agent is

- Why do some people perform at such a high level while others don't?

- How much do you earn per hour?

- How to focus on one thing when multiple things need your attention

- Listening to positivity in the morning

- Establishing routines

- Spending time with your loved ones

- Bedtime routines

- Disciple is freedom

- The most productive people are not reactive

- What is the importance of "reset"


Let's connect + be friends: 

Hank Cassi https://www.instagram.com/hankcassi/ 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 


David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp. 

 Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Jun 25, 202131:13
Five Steps To Help You On Your Journey From Novice To Mastery

Five Steps To Help You On Your Journey From Novice To Mastery

My first solo podcast. Today I give you five tips to help you on your journey from novice to mastery.  Mastering a new skill is imperative at improving performance in any area of your life.  

1. Create a goal and be accountable. 

2. Get started. 

3. Do not be a perfectionist. 

4. Be consistent. 

5. Be a great student.


Let's connect + be friends: 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 


David Caldwell is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  

Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Jun 22, 202106:54