Ask Distract

Ask Distract

By Distract
Welcome to Ask Distract , a podcast by the team at Distract, one of the fastest-growing advertising agencies in the UK. Take a listen and find out what's going on in the world of digital marketing and PR.

Each week we'll bring the most interesting subjects to the show, commenting on and discussing developments across the marketing spectrum. Expect deep explanations of key topics and how they affect you.
More places to listen

More places to listen

Episode 5: What is the best strategy for building a website in a competitive market?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a focused discussion with MD Peter Watson and a key member of the agency team,  uncovering issues within the industry and debating it from a marketing point of view. In this fifth episode of Season 2, Peter is joined by Digital Designer Robert Hunt, who discusses how websites need to be created, maintained and developed, even after launch.  The pair discuss: The reasons behind the use and the vast choices available when it comes to Content Management Systems, how to scale a website in a viable and affordable way, problem solving through testing UX and much more.
21:35
August 13, 2019
Episode 4: What digital marketing elements need to be grouped together to create a brand?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a focused discussion with MD Peter Watson and a key member of the agency team,  uncovering issues within the industry and debating it from a marketing point of view. In this fourth episode of Season 2, Peter is joined by PPC Manager Craig Smith, who talks about the myriad options you need to bring together to make a digital strategy work? The pair discuss: How do you follow the customer journey to make an impact? Is voice going to have an impact soon? What lessons can you learn from huge successes like Amazon and Shopify? 
24:14
August 6, 2019
Episode 3: What does the future hold for social media advertising?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a focused discussion with MD Peter Watson and a key member of the agency team,  uncovering issues within the industry and debating it from a marketing point of view. In this third episode of Season 2, Peter is joined by Social Advertising Manager, Steph Henderson, who talks through the challenges those involved in social media advertising are experiencing at the moment and what the best tactics are for the future.  The pair discuss: Where should you be directing your spend? Should you be testing brand campaigns or ROAS strategies? How important is researching and utilising data for campaigns? 
23:10
July 30, 2019
Episode 2: What are the key challenges within PR?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a focused discussion with MD Peter Watson and a key member of the agency team,  uncovering issues within the industry and debating it from a marketing point of view. In this second episode of Season 2, Peter is joined by Digital PR Executive Andy Clowes to talk through using data as a PR tool, getting journalists' attention and what's new within public relations.
11:03
July 23, 2019
Episode 1: What strategies are really working for personal branding in 2019?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a focused discussion with MD Peter Watson and a key member of the agency team,  uncovering issues within the industry and debating it from a marketing point of view. In the first episode of Season 2, Peter is joined by Video Producer, Sam Spencer to talk about the impact that personal branding is having in 2019 and key trends related to videography, influencers and those seeking to make an impact via all marketing channels involving the use of video.
23:34
July 16, 2019
Episode 9: How do you make the greatest impact with creative content?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode: Distract's Social Advertising Manager Steph is joined by Creative Producer Rosie and Search Advertising Executive, Sian to discuss the effectiveness of YouTube videos, how to grab people's attention with limited timeframes, making best use of the platform's bumper videos and how to chart your success with analytics.  The group also looks at competition for ad space on social media, advertising expectations of users and the rise of SMEs using personal profiles rather than business pages to reap more engagement.
21:27
July 9, 2019
Episode 8: What are Glastonbury Festival's key PR takeaways from this year?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode: Head of PR, Mike Shields, Digital PR Executive Andy Clowes and Head of Ads, Tom Jacobs talk about this year's packed Glastonbury Festival's PR content, from an appearance by David Attenborough and Lewis Capaldi's t-shirt statement, to Emily Eavis managing her public profile in the media.  There can be no doubt that this year's festival has been one to remember for many PR reasons as well as the music.
17:51
July 2, 2019
Episode 7: Omni-marketing, how do you structure for success?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode:  Head of Ads, Tom Jacobs is joined by PPC Manager Craig Smith and Search Advertising Executive Sian Marron.  The group discusses: Misconceptions the general public has with regards to Google Adwords The time commitment that campaigns require day to day  Complexities of getting conversions in a tough marketplace by using multiple skills (SEO, website optimisation) They also touch upon single keyword ad groups, which way to scale a campaign and the user journey.
27:20
June 25, 2019
Episode 6: What should you have in mind when it comes to awards for your business?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode:  Head of PR Mike Shields is joined by Digital Account Executive Andy Clowes and Video Producer, Sam Spencer.  The group discusses: Whether awards are worth entering and which levels of competition there are out there to consider, the advantages of running a podcast unique to your business goals and the recently reported continuing decline in print circulation of national and local newspapers.
27:49
June 18, 2019
Episode 5: What challenges does the creative process throw us?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode:  Creative Producer Rosie Mawer and  Ads Manager Steph Henderson are joined by Head of Ads, Tom Jacobs.  The group discusses: The creative process when thinking of and making content. The importance of planning and keeping content consistent. The use of influencers, is it is worth it for your business? Overcoming creative block. Creating saveable and shareable content.
42:11
June 11, 2019
Episode 4: Burnout in the tech industry, what can be done about it?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode:  Web Developer, Craig Jones and Digital Designer Robert Hunt are joined by Distract MD, Peter Watson.  The group discusses and debates burnout in the tech industry as well as the benefits of a quick feedback loop with clients. The team also touch upon the benefits of crafting a bespoke website over ready-made platforms like Wix. The various aspects that make successful e-commerce platforms work and how to integrate them are also weighed up. 
34:51
June 4, 2019
Episode 3: Are press releases relevant any more?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode:  Head of PR, Mike Shields and Digital PR Executive Andy Clowes are joined by Distract MD, Peter Watson to discuss and debate whether the press release is still relevant as a tool in every PR situation, questionable campaigns, thinking ahead creatively and the changing nature of PR as a service to clients.
35:50
May 29, 2019
Episode 2: Should we be concerned by AI in marketing?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and debating it from a marketing point of view. In this episode:  Head of Ads, Tom Jacobs and PPC Manager Craig Smith are joined by Search Advertising Executive Sian Marron to discuss and debate: AI: Can you rely on Artificial intelligence to build marketing campaigns? Amazon: Is it best to have a branded website for e-commerce or sell with the retail giants? Website UX: How important is the customer journey on your website? Audience Building: What are the best methods of building your target audience at the moment? PPC: How much do you need to know your audience before implementing PPC?
29:51
May 21, 2019
Episode 1: Is your data being stolen online?
Ask Distract is a podcast from innovative marketing agency, Distract. Each episode is a group discussion, uncovering issues within the industry and  In this episode:  MD Peter Watson, Head of Ads, Tom Jacobs and Ads Manager Stephanie Henderson discuss and debate: Data: Is your personal data being used by brands online? Is this a good or a bad thing? Does this mean an invasion of privacy or does it allow for more innovative marketing and tailored content? Should you business be on social media?: With some larger brands stepping back on their digital presence, is now the time to be on social media as a business or brand? AI: Are automatic and machine-learning platforms the future of digital advertising? Are they advanced enough yet? 
34:57
May 14, 2019
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