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Diverse Marketing: a collection of interviews of diverse marketing personas

Diverse Marketing: a collection of interviews of diverse marketing personas

By Reland Logan

A collection of stories around diverse backgrounds that build personas for entrepreneurs, businesses, and the marketing community to start effectively identifying how to market to multicultural and intercultural communities. Join our host and Rae of Sunshine, Réland, as she

1. Speaks with everyday people, learning about their stories.
2. Takes those stories and transforms them into personas
3. Gives you actionable takeaways that you can implement in your marketing avatars.

Each season will cover a different demographic, as the world seeks to do better and include all people.


Where to listen
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Google Podcasts

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Pocket Casts

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RadioPublic

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Spotify

That One Thing That Black People Like...
That One Thing That Black People Like...
Ochuko Akpovbovbo is a 21-year-old entrepreneur from Lagos, Nigeria, and the founder of media startup, Parachute Media. Currently a senior at Lewis & Clark College, Ochuko is driven to help women of color everywhere reclaim their narratives and redefine success on their own terms. In this episode, she shares her truth about growing up in Nigeria and then coming over to North America as a teenager. Not until then did she realize that the world saw her as a black woman. Ochuko shares why it is important to market to the psychographic and not demographics. Sometimes we come across people we know will change the world. Meeting Ochuko is one of those people for me! You will not be disappointed so push download because you will want to come back to this one.  Connect with Ochuko  IG: @ochuko_ar IG: @theparachutemedia If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @graydigitalmktg so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday About Your Host Réland Logan As a multi-racial woman, I have experienced frustration in how I have seen myself, friends and family presented in marketing and the media. It is time for us to grow past this and acknowledge that the so-called "minority" is the majority and filled with untapped potential! By tapping in we have the ability to truly grow a more inclusive world. I am the Founder of the Pineappletribe she is the owner of Gray Digital Mktg. 2020 was a pivotal year for me when she lost my job due to COVID and decided to dive in deep to help entrepreneurs, coaches, and influencers take the timesuck out of social media and turn it into a scroll-stopping moneymaker. I want 10,000 entrepreneurs and influencers to experience having fun, relaxing, and most importantly making money through their social media marketing. So many of them are waking up staring at the computer wondering what to post and if it will reach their ideal audience, but not knowing how to reach them, what platform and so much more. Social Media becomes anxiety-inducing that people begin to hire agencies that take away from your voice and you lose money. It’s time to take the time-suck out of social media and become excited to create your scroll stopping money maker. Where you are energized from interacting with your audience, having fun creating content for them, and most importantly supporting your dreams and your family. We all deserve the chance to inspire others and grow our business for us and our family! Follow Us: Join Our Facebook Group: www.facebook.com/groups/pineapplesocialtribe Instagram: @GrayDigitalMktg Twitter: MktgGray TikTok: @graydigitalmktg
23:57
February 15, 2021
Sprite and Popeyes... Get it Right!
Sprite and Popeyes... Get it Right!
Pharoah Bolding is the Director of Human Resources Manager at Outside In, and the (self-proclaimed) World's Greatest Comic Drawing HR Professional! He's worked with teams and organizations in everything from the tech sector to nonprofits to higher ed and even sports and entertainment, with a focus on mitigating bias, building inclusive work cultures, ethical and empathic recruiting, and leading conversations and town halls on equity, inclusion, and white supremacy. You can find out more about Pharoah and his work at www.pharoahbolding.com. My talk with Pharoah was filled with laughs and many hard truths about the caricatures of the black community through marketing and media. This episode will make you mad, it will make you sad and above all it will make you laugh.  Happy Listening,  Reland xoxo You can reach Pharoah on the following platforms: Twitter: @pharoahbolding Instagram: @pb_hrpro LinkedIn: https://www.linkedin.com/in/pharoahbolding/  Website: www.pharoahbolding.com If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @graydigitalmktg so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday About Your Host Réland Logan As a multi-racial woman, I have experienced frustration in how I have seen myself, friends and family presented in marketing and the media. It is time for us to grow past this and acknowledge that the so-called "minority" is the majority and filled with untapped potential! By tapping in we have the ability to truly grow a more inclusive world. I am the Founder of the Pineappletribe she is the owner of Gray Digital Mktg. 2020 was a pivotal year for me when she lost my job due to COVID and decided to dive in deep to help entrepreneurs, coaches, and influencers take the timesuck out of social media and turn it into a scroll-stopping moneymaker. I want 10,000 entrepreneurs and influencers to experience having fun, relaxing, and most importantly making money through their social media marketing. So many of them are waking up staring at the computer wondering what to post and if it will reach their ideal audience, but not knowing how to reach them, what platform and so much more. Social Media becomes anxiety-inducing that people begin to hire agencies that take away from your voice and you lose money. It’s time to take the time-suck out of social media and become excited to create your scroll stopping money maker. Where you are energized from interacting with your audience, having fun creating content for them, and most importantly supporting your dreams and your family. We all deserve the chance to inspire others and grow our business for us and our family! Follow Us: Join Our Facebook Group: www.facebook.com/groups/pineapplesocialtribe Instagram: @GrayDigitalMktg Twitter: MktgGray TikTok: @graydigitalmktg
43:04
February 15, 2021
Our Diverse Pineappletribe Introduction
Our Diverse Pineappletribe Introduction
Sometimes major events really push you to make a decision to help the world. For me, that was the killing of George Floyd I was fed up with how marketing to diverse groups tends to miss the mark.  About Your Host Réland Logan As a multi-racial woman, I have experienced frustration in how I have seen myself, friends and family presented in marketing and the media. It is time for us to grow past this and acknowledge that the so-called "minority" is the majority and filled with untapped potential! By tapping in we have the ability to truly grow a more inclusive world.  I am the Founder of the Pineappletribe she is the owner of Gray Digital Mktg. 2020 was a pivotal year for me when she lost my job due to COVID and decided to dive in deep to help entrepreneurs, coaches, and influencers take the timesuck out of social media and turn it into a scroll-stopping moneymaker.  I want 10,000 entrepreneurs and influencers to experience having fun, relaxing, and most importantly making money through their social media marketing. So many of them are waking up staring at the computer wondering what to post and if it will reach their ideal audience, but not knowing how to reach them, what platform and so much more. Social Media becomes anxiety-inducing that people begin to hire agencies that take away from your voice and you lose money. It’s time to take the time-suck out of social media and become excited to create your scroll stopping money maker. Where you are energized from interacting with your audience, having fun creating content for them, and most importantly supporting your dreams and your family. We all deserve the chance to inspire others and grow our business for us and our family! Follow Us: Join Our Facebook Group: www.facebook.com/groups/pineapplesocialtribe Instagram: @GrayDigitalMktg Twitter: MktgGray TikTok: @graydigitalmktg Click to Tweet It is time for us as marketers to do better by all people
04:57
February 15, 2021