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DIY For Business

DIY For Business

By DIY for Business
Every week this business show is to help the entrepreneurs of the world navigate through all the decisions that need to be made to start and grow a company. Our hosts, Russ and Greg, weave through the maze of hurdles that start-up and young companies are dealing with every day. Whether you are interested in the marketing, financial, HR, legal, or any other side of business, our hosts will discuss their thoughts and interview guests to provide insights. You might even have a few laughs along the way.
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I Have a Feeling
We all get that feeling in our gut that tells us what the right decision is. Sometimes we follow it and sometimes we don’t. We are lucky to interview author and podcaster Polly Campbell to help us understand why we feel that excitement and how to practice getting better at understanding why and when we should follow our gut. Show Links: Polly's Website | Podcast | Books
September 16, 2021
Automation Sensation
Automating your company is a passion of ours, especially Russ. He loves talking about automation and how setting up with the right apps can save you so much time each day. Not only saving time but also saving money in personnel. While we're at it, let's not only save you money but let's make your company more money by utilizing automation for your company. Join us for some great conversation that will open your eyes to automation for your company.
September 9, 2021
Business Owner Interview: Liberty Tax
The first in a series of interviews with entrepreneurs that have gone through the ups and downs of starting their own business. Robert Downum, Franchise Owner of Liberty Tax Service in San Ramon, opens up about how marketing has changed from the time he started the company 14 years ago and now. He also shares his philosophy on networking and the advantages of being in a franchise. Robert gives some valuable accounting tips along the way. Libert Tax Service, San Ramon, CA – (925) 275-1040
September 2, 2021
Protect Your Company
the best attorneys keep you out of lawsuits and are there for you if someone does file a complaint. our goal is to help business owners set up policies to avoid lawsuits. it’s wild with all the new labor laws that are popping up, especially now with safety regulations and distributed workforces. thank goodness, we interview Jon Babione, partner at Ferber law, to help us figure all this out. and he didn’t bill us for our 30 minutes. Twitter account: @diy_podcast
August 26, 2021
Learning and Innovation Go Hand in Hand
Companies that stop innovating, stop growing. One key to keeping a business successful is innovating and one way to keep innovating is to keep learning. The desire to improve your company is a true indicator of your leadership abilities. No doubt there will be failures along the way, but we all can learn from our failures and keep trying until we find the key to open the door to future innovations. Join us for some inspiration to keep learning and improving through innovation. Twitter Account: @diy_podcast
August 19, 2021
Sparks Fly
Is the daily grind getting you down? We all need something to motivate us to keep moving forward with our business. For entrepreneurs that are still thinking about jumping into the pool, you might need the “Spark” to get going. We have a fun conversation that should help you find that inner voice that will light that fire.
August 12, 2021
Retarget the Target
One of our favorite guests, Mike Sklut from the Digital Sales Division of Fox, joins us again to bounce around ideas on how to best spend your online marketing dollars. There are so many ways businesses can spend their marketing dollars online, but which is right for you. The answer is … I wish there was only 1 answer, but we go through some very viable choices and hopefully will help you avoid some common mistakes.
August 5, 2021
Be the Leader Your Company Needs
Do you believe that you are a born leader? There may be certain traits that you’ve always had that make you a good leader, but that’s usually not enough to be the best leader for your company. So many aspects go into working with the different people and departments within your company to reach your goals. We interview Alexis Monville who hosts Le Podcast on Emerging Leadership. We pick his brain on what he’s learned from his guests and his own self-exploration on how to become the leader your staff needs.
July 28, 2021
Hit the Target
Technology has improved so much over the past few years with regards to targeting a specific audience for your TV commercials. For many companies, TV didn’t make financial sense in the past, because companies felt like they were spending too much on reaching people that weren’t necessarily their audience. This has all changed and our interview with Mike Sklut, the Digital Sales Manager at KTVU will open up your eyes to how specific of an audience you can reach. Say goodbye to wasted TV spending!
July 21, 2021
Location, Location, Location
Finding the right spot to locate your company is very important to your success. Whether you have a retail location, need manufacturing space, or just offices, finding the right space is a crucial decision. We interview Michael Santillan, a real estate expert that focuses on commercial properties to help navigate us through the many decisions needed to pick the right space to create the right vibe for your employees and customers. Link to Mike:
July 14, 2021
The Greatest Asset of Your Company is its People
Every team member needs to feel included and supported to create a healthy and productive environment for your company. It sounds simple, but in today’s culture, there are many challenges. In this episode, we interview Larry Martinez, PhD and Associate Chair in the Department of Psychology at Portland State University to explore “Inclusion”. We also dive into the interesting topic of “Alliedship”, which is becoming a hot topic for business owners.
July 2, 2021
Pursuit of Happiness
Money makes most people happy, especially when it comes to running a business, but there are so many things to consider when dealing with company finances. Do I have enough money to start a company? How long can I last if sales are slow? Where do I go for a loan? All of these questions are discussed and more with our guest, Rita Williams Green, professor at Memphis State University and owner of Green Adult Educational Services. Join us for some great insight in evaluating the finances of your company.
June 24, 2021
Rocky Communication II
We get to continue the conversation with Dr. Laila Ansari about the challenges of being a champ at communicating. Let’s face it, the way you communicate to employees, vendors, and customers will be different. Add the different ways you will communicate like verbally, emails, texts, or video meetings and the puzzle gets tougher than catching a wild chicken. Learn from a Doctor who has helped many patients understand the nuances of better communication with all your different audiences.
June 17, 2021
Rocky Communication I
One of the toughest things to do well as a business owner is to be an effective communicator to every type of audience. Luckily, we are joined by Dr. Laila Ansari to discuss the many ways to tackle the challenge of being heard and understood. Like Rocky, it’s not always a natural gift, and it takes a lot of hard work to be a champion at good communication.
June 10, 2021
The Customer is Always Right?
We've all heard the adage that the customer is always right, but we all know that is untrue. The truth is that they are the customer and each customer is so important to the success of your business. Keeping your customer service high can mean getting more repeat and referrals, but how do you do it? This show goes into the importance of keeping your customers happy and some tips to keep them coming back for more.
May 26, 2021
Give Me 5...Stars
Everybody wants 5 Stars today, but why? This show deals with the importance of getting good reviews and how to handle the occasional bad one. Wanting a 5 Star review seems logical, but how do you go about getting your customers to give you that review and where will your stars be seen? All of these topics and more will be discussed along with an occasional bashing of fake reviews. 
May 19, 2021
Radio Can’t be Killed
The running joke for years is that radio is supposed to be replaced by TV or Cable or Satellite. Well radio is still a great way to advertise your business, whether you are just getting off the ground or wanting to advertise nationwide. We interview Nikki Gelardi, who has been in the radio business in many roles, to chop it up and discuss many topics from how do you buy radio spots, who can create my commercials, how do I know where to advertise and much more. Come in and listen to 3 radio people talk shop and help you figure out whether radio ads are right for your company. Maybe now or maybe later.
May 12, 2021
If Stress Can Kill, I Want to Live
Running a company can be very stressful, if you let it. We interview Dr. Laila Ansari, a licensed clinical psychologist with over 12 years of experience, to discuss many ways to deal with the stress that goes along with being an owner of a company. Not only do you need to take care of your own mental well-being, you also have to think about the mental state of your staff to create the most enjoyable and productive work environment for your company. Come lay down on the couch with us as we dive into some great suggestions to make your work life HAPPY. Show Links:
May 6, 2021
Walking a Tightrope
Finding the right balance of putting in the hours for your company while spending quality time with your partner and family is tougher than walking on a tightrope. Everyone intends to be a good family person while running a company, but that is easier said than done. This episode focuses on some different techniques of what works and things to avoid, both at work and at home, if you want to keep that “Happy Harmony”.
April 28, 2021
Plan to Make a Plan
Business plans may not sound fun, but this episode might change your mind. What is “Little Billy” thinking about when creating his business plan? Well, he may not be headed in the right direction, but we will help steer you. This doesn’t have to be stressful, but making a plan should give you confidence on the key parts of the business that you should have a good handle on. With that vision, you stand a much better chance of reaching your goals.
April 21, 2021
If you can Dream It, You can Do It, But Should You?
Who the heck are Russ Catanach and Greg Louie and why should I get business advice from these guys? Learn more about their backgrounds and the many different types of businesses that they have started and been involved in growing. One of the first topics for any business is understanding what motivates you. The question is, do you have the right motivation to give yourself a fighting chance to start a business? These questions will be dealt with in this week’s conversation.
April 14, 2021