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Dropkick Copy Show

Dropkick Copy Show

Welcome to the Dropkick Copy Show, where we bring you DAILY tips on marketing your business online.

The Dropkick Copy Show is brought to you by, a boutique copywriting agency based in Dubai, U.A.E.

Hosted by Nabeel and Irshad Azeez, co-owners of Dropkick Copy.
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The T.R.O.L.L. Framework (Copywriter Club Podcast Interview)
I was invited by Kira Hug and Rob Marsh on the Copywriter Club podcast. During the interview, we talked about: How I got my start in copywriting (it was a Bob Ross "happy accident") Becoming “Dubai’s Most Expensive Copywriter" Why I got banned from the Copywriter Club FB group How copywriters can stop selling themselves short Niching down in your business —should you do it or not? The “T.R.O.L.L. Framework™” and how it works (it's one of the chapters in my book) Why you might consider being more controversial and why you might not Attraction versus repulsion marketing and which works better (this is one of the core principles I teach in the book) What you need to do as a newer copywriter (very important for all client businesses. hint: it’s not set up a website) The three reasons why I'm writing the book (this is a good insight into how I think about business and marketing) What I'm struggling with most in my business (and why I hired a coach...coachES...let's call them T-Money and fix that shit) The three pillars of selling on the phone (and why more copywriters should do it) The biggest opportunity for copywriters (or any client business) today For a full transcript, plus links to resources mentioned during the interview, visit The Copywriter Club.
October 16, 2019
10 Steps To Email Marketing Superpowers
Every $1 spent on email marketing gets you $40 back. That’s a 40x or 4000% ROI. Why chase the latest shiny object when sending one email is like withdrawing money from an ATM? In this webinar, I share 10 email marketing insights I’ve gained emailing my list every single day. (150,000 emails in 2018 alone.) How to get a 500% increase in revenue per subscriber (this is so obvious, I’m surprised everyone doesn’t do it already) [15:05] Why popular opinions about email frequency and length are utter horses*** [17:10] How long it takes for subscribers to buy (and why the idea of “funnels” is arse-backwards) [27:20] How to write emails that entertain, educate, and sell, all-in-one (no more pointless “lead nurturing” campaigns) [45:22] And much more! For a written version of the training that only includes the insights on email marketing, click here.
October 10, 2019
27 Email Marketing Mistakes
If you're serious about email marketing, here are a bunch of mistakes you MUST avoid. S/o to ConvertKit and Sumo, my preferred tools for growing my email list.
April 30, 2018
DON'T Be A Personal Brand...Be A Person
I tell you why popular advice on personal branding is misinterpreted and misapplied, and the difference between self-actualization and self-image actualization.
April 1, 2018
"That won't work in OUR market" + Other Special Snowflake Memes
In this episode I tell you why the biggest obstacle to growing your business is your attitude to marketing.
March 29, 2018
Make Them Say "No"
In this episode I tell you why it's more important for you to repel non-customers and bad customers than attract customers to you.
March 28, 2018
My Wife Thinks She's A Side Chick + Vaynerniching
I tell you how to build authority in your niche by engineering the perception of being EVERYWHERE.
March 28, 2018
How To Make Your Audience LOVE YOU
In this episode I use a medieval Muslim theologian's treatise on love to show you the 5 ways to make your audience LOVE you.
March 21, 2018
The Email Subscriber From Hell
In which I give you tips on keeping a clean, engaged list. Plus, be careful who you listen to on the internet.
March 20, 2018
From Employee To Entrepreneur
In this episode of the podcast I give you 4 strategies to help you make the switch from employee to entrepreneur and set you up for long-term success.
February 22, 2018
POOP EMOJIS...To Get Ur Attn
In this episode I talk about the breaking 4th Wall, pattern interrupts, and how to use them in your business.
February 20, 2018
Yin+Yang: Polarity In Business
Polarity is about choices, and holding yourself accountable for those choices. In this episode, I talk about the polarity of brand and copy, and how you can use both to grow your business.
February 14, 2018
What Is The Best Funnel?
What Is The Best Marketing Funnel? In this episode, I talk about funnel madness vs. marketing fundamentals, and what you should be doing to stay ahead of the curve in a competitive market as it becomes more sophisticated. To get instant access to my latest content, subscribe to my daily email newsletter here:
February 10, 2018
How Salesy Is "Too Salesy"?
How Salesy is "Too Salesy"? • Welcome to the podcast... • First episode what what!
February 8, 2018