DMA Email Council: My Dog Ate My Email

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My Dog Ate my Email Episode 8: Email Creative

In this episode, Lili is joined by Dan Lack, Head of Digital at Growth Track, and Elliot Ross CEO of Taxi for email.

We are talking about email creative.  We cover:

• Why email creative is so important
• What is good email creative
• How has email creative evolved over the years
• What are the new techniques that are being used
• Where to get started
• What are creative no-nos

Here are links to some of the resources covered in this episode.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email episode 7: The death of email 

In this episode, Lili talks with Kate Barrett, Founder of e-focus Marketing about the death of email, or the lack thereof.

They talk about why it’s the way you use it that’s dead. About how building an effective strategy is the key to keeping your email program alive.

They also talk about some of the differences and similarities between B2B and B2C marketing. This along with what each can learn from the other.

Hosted by Lili Boev,  email geek and Director of Client Success at Vuture, with guest Susanna Chaplin, Managing Director at ESBConnect. 

We talk about:

• How you can use email to drive lead generation
• Ideas on how to do it well and what to avoid
• Learning more about your customers
• How to nurture your customers

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

With special guest(s): the DMA's Email Council.

In this episode, Lili posed a question to the members of the Email Council – If 91% of marketers see email as a key strategic channel, why is it so hard to engage CMOs in a conversation about email?

Click play to hear the DMA Email Council's answers and insights.

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council with guests Nick Crawford, CRM and automation consultant, and Gavin Laugenie, Head of Strategy and insights, dotdigital.

This episode tackles a few questions, like:

· What's s the difference between personalisation and segmentation?

· Why it's important?

· At what point does it become creepy?

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

Episode 3: email metrics, KPIs and measuring success

Hosted by Lili Boev,  email geek and director of client success at Vuture, with guest speaker Steve Kemish, Managing Partner at Junction Agency.

They discuss:

·         How to measure email success

·         Challenges with email metrics

·         The fallacy of benchmarking

·         Delivery rates

·         Testing

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email, episode 2: Deliverability keeps me up at night

Hosted by Lili Boev, self-professed email geek and director of client success, Vuture, with guest speaker Steve Henderson, head of deliverability, Emarsys

Welcome to the DMA podcast 'My Dog Ate My Email', Hosted by Lili Boev, email geek, Director of Client Success at Vuture, and Chair of the DMA Email Council.

My dog ate my email, episode 1: Life after GDPR

Episode one tackles GDPR concerns with guest speakers, Lili Boev, self-professed email geek and director of client success, Vuture; Jenna Tiffany, founder and strategy director, Let’s Talk Strategy; and Steve Henderson, head of deliverability, Emarsys.

You’ll hear about:

·      The impact of GDPR on email marketing

·      The misconceptions surrounding GDPR

·      The organisational culture shift it has created