The Dollar AND Difference Show
By Josh Schukman
We're building wildly profitable companies that ARE ALSO wildly impactful.
We've got a social impact that we care deeply about and we're not afraid to bake that impact into our businesses.
You might call yourself things like: social impact entrepreneur, purposeful entrepreneur, or just an entrepreneur who gives a damn.
Companies like Warby Parker, TOMS Shoes, and LSTN Headphones are our role models.
So, if you are making a dollar AND a difference with your business (or if you want to) this podcast is the place where you can figure out how to do it.
The Dollar AND Difference ShowJan 14, 2019
S4 | E8: I've got tons of traffic to my website but few purchases - Help!
It's the gremlin we all struggle with at some point in our impact businesses...
And as Social Impact Entrepreneurs it's even more important than ever that we get this right.
So, tune into the Dollar and Difference Show today to hear Josh talk through the SINGLE BIGGEST thing you need to do to get yourself growing.
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to help you build a community of customers that love you and love doing business with you.
Get your 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E9: How do I build an impact business when my health isn't cooperating?
And it seems like things go especially haywire when we're trying to grow a business on profit AND purpose.
So, on today's episode, Josh goes live with Eddie, a member of our community. Eddie has been recently challenged by some health issues that are impacting his business growth.
Josh jumps in and offers some pointers to right the ship!
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to build your website and get a community of customers who love you and love doing business with you.
Get your 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E7: What's the best way to price my offering?
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to help you build a community of customers that love you and love doing business with you.
Get your 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E6: Is FAILURE nature's way of clearing your head?
Or do you have some #mindsethacks that help you turn failure into success???
Join Josh today as he talks about some tactics to make failure you're best friend :)
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to help you build a community of customers that love you and love doing business with you.
Get a 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E5: How do you build a business when you don't think you have enough capital?
See, she's worried about the $9,000 she'll need to get her first supply of green coffee.
Josh tells her that she should be because we still haven't proven the business model, so he walks her through 2 KEY STEPS she needs to take to grow in a much LEANER way.
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to help you build a community of customers that love you and love doing business with you.
Get a 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E4: Measure What Matters. Ditch What Doesn't. Double Down on What Does.
Well, if that's you, then you've gotta join us for these #growthhackinghangouts
We don't pretend to have all the answers, but damnit, we're gonna try to find 'em. :)
Today, Josh talks about how to create a sales funnel and the importance of figuring out EXACTLY how your customers are coming to you.
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to help you build a community of customers that love you and love doing business with you.
Get a 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E3: Are you struggling to grow a Community of Customers?
I'd say this is a TOP 3 challenge for heart centered entrepreneurs.
But marketing yourself doesn't have to be like grinding teeth!
In fact, growth and marketing can be a fun way to endear yourself to your community!
So, check out this podcast where I bring in Andrew of goodtripcoffee.com to help him figure this out for his business.
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Thanks as always to our show sponsor, Kajabi!
Kajabi is THE all-in-one platform to help you build a community of customers that love you and love doing business with you.
Get a 28 day free trial right here: app.newkajabi.com/r/BLFzK5bA/t/imxuaja8
Want to see the podcast LIVE and maybe even be a guest?
Join our Facebook group here to catch us LIVE: www.facebook.com/groups/socialchangenation/
S4 | E2: The power of PATIENCE
S4 | E1: Are you stuck in the SCRAMBLE?
S3 | E14: Does our ‘Social Impact’ really matter?
To some we’re ‘Social Entrepreneurs’ to others we’re ‘Impact Entrepreneurs’ and others still call our ventures ‘Social Enterprises’...
But what’s the point of all of that? Shouldn’t we really just spend our time building kick ass businesses THAT ALSO make kick ass impact?
Tune in to hear Josh’s thoughts and to share yours...
Here’s the Facebook post where you can leave your comments: www.facebook.com/groups/socialchangenation/permalink/1488227644654355/
Today's show is brought to you by www.impactbusinessbase.com
S3 | E13: Didn’t hit your goal? Keep moving anyway.
S3 | E12: Don't be Afraid to Sell Your Social Impact
It's the thing almost all of us cringe at...SELLING.
We say to ourselves, can't we just hire someone to do it? Or can't we just partner with a marketing guru to make it all go away?
The most honest answer to these questions is NO.
The simple fact is that if you want to make it in social impact entrepreneurship it WILL mean selling yourself and the impact you're making.
So, Josh made this podcast to help you make this easy as pie.
P.S. Huge thanks to www.antonfrans.com for sponsoring the show - let's show em' some love by checking out their high quality shades that are revolutionizing sunglasses AND giving back to a cause you choose.
S3 | E10: Don't ask customers what they want. Ask them what they DON'T WANT.
"If I'd asked em' what THEY wanted, they would've said 'FASTER HORSES'"
-Henry Ford
>>This episode is brought to us by the great folks at antonfrans.com- awesome quality sunglasses that give back to a cause you care about. Check em' out here: www.ant
S3 | E9: WHY do you do what you do? (Pt. 1)
The most VITAL part of any social impact entrepreneur's business is a genuine and heartfelt WHY that drives what you do.
Without this, you simply won't make it in social impact business.
Join Josh on this 4 part series as he tells you why you need a WHY, how to craft it, how to share it, and why this separates us from all those 'bad businesses' out there.
P.S. Josh hosts this weekly podcast LIVE in a private Facebook group for social impact entrepreneurs. You can join for free right here: https://www.facebook.com/groups/socialchangenation/
a quick note just for you podcast listeners (time sensitive)
Josh shares some stuff that's just for podcast listeners, so you'll have to just listen to get the scoop :)
S3 | E8: Legalize for Social Impact Business
Join Josh as he records another LIVE show where he chats and takes your questions about different legal structure options you have in social impact business.
Josh will tell you the important questions you ask yourself and get you pointed in the right direction on this one :)
And, as always, we'd like to send a HUGE and SPECIAL thanks to the sponsor of this mini-series, Live the Give.
They have an amazing range of socially conscious clothes. Have a look and show them some love right here: www.livethegive.org
S3 | E7: BONUS - Live Q&A with YOU!
Thanks to Live the Give for sponsoring this series! Let's show them our love by jumping on their site and checking out some of their great socially conscious clothes right here: www.livethegive.org
This was a super fun episode because Josh went live and answered questions from all of you straight in the Facebook group!
Here are some examples of the questions:
Alyssa wants to know about the process of becoming 'B-Corp Certified' (that's like the 'certified organic seal' of social impact business)?
Kevon asks about the best ways to get startup capitol?
Lisa want's to know when's the best time to make the leap full-time into her social impact business?
Ashley wants to know the best way to get a logo on a shoestring?
Tune in and there's bound to be an answer to a question you've got!
S3 | E6: Lean Startup for Social Good
Jump on this episode where Josh boils down 'Lean Startup' tactics for social good.
Basically, this means he'll show you some proven tactics for launching with less time and money than you thought you needed ;)
This episode and this entire mini-series are sponsored by a social impact business called Live the Give. Their founder Najat wanted a clothing company that was socially conscious by nature AND gave back to children's education around the world.
Livethegive.org does this beautifully by offering a stylish range of clothes that ALL come from WRAP certified providers (basically, WRAP certification is like 'certified organic' of the clothing space - you know anything that's WRAP certified comes from places that offer fair and safe conditions for their communities).
So, give a special thanks to Najat and Live the Give for sponsoring our show by checking out what they have at ww
S3 | E5: Why you don't need as much time & money as you think
Too many people think they don't have the time & money to live their dreams and launch a social impact business.
In this episode, Josh shows you why that's almost always a crappy excuse for not making your impact.
Tons of social impact entrepreneurs start with nothing and there are tactics you can use to help you get started even if you think you're missing something.
Josh talks you through these tactics and gives you some real life examples of social impact businesses who have successfully used them to beat the time/money curse.
Thanks to Live the Give for sponsoring this episode. Their line of socially conscious clothes has been keeping Josh and his team in style this past year :)
Check them out and grab some great clothes while supporting conscious fashion around the world: https://livethegive.org/<
S3 | E4: Answering YOUR questions...
Josh goes LIVE with two guests from the Social Change Nation community. These are two folks who are just like you - startup social entrepreneurs facing challenges to grow social impact businesses.
Josh chats with Robin, who has a social impact film venture. And then with Patricc and Fiona who co-run a social venture that sells clothes and gives away bags of food.
Josh helps Robin figure out how to get more exposure. He then helps Patricc and Fiona to help their brand stand out above the rest.
Robin's venture is here: www.actualitymedia.org/
And Patricc and Fiona's is here: www.fbnw.us
Lastly, Josh mentions a special offer on the podcast for their Impact Business Boot
S3 | E3: How Social Entrepreneurship is Transforming Business FOR GOOD
Did you know that millennials are overwhelmingly buying from cause based brands over regular ones?
Join Josh as he goes live to talk about these stats and more that show that Social Entrepreneurs are here to stay.
S3 | E2: Why Social Entrepreneurs Start With Why
The evidence is overwhelming... big ol' businesses are sacrificing long term sustainability for the sake of short term shareholders.
Social entrepreneurs breathe a different air. We believe that businesses can and must make a dollar AND a difference...
And that all starts with a deep and heartfelt WHY that drives what we do and helps us build our social impact businesses.
Tune into this podcast to hear about how the social entrepreneurship greats dug deep and wove their 'why' through their brands.
>>Thanks to livethegive.org/ for sponsoring today's episode. Check out their great line of socially conscious clothes today: www.livethegive.org
S3 | E1: What is Social Entrepreneurship and Why Does it Matter?
In this first lesson of our mini-series on 'Social Entrepreneurship 101' we talk about the definition of social entrepreneurship and the many different forms of social impact businesses that we see in the world today.
S2 | E9: A look under the hood of a real social venture
Join Josh as he goes live to have a candid chat with you about the social venture that he runs with his wife: Hostel KC.
Hostel KC is the place where "Sleep Has a Purpose" because for every 300 beds they book, they build a home for a family in need in the Caribbean.
It's also one of the most hip places to stay in Kansas City and is filling a huge gap in Kansas City for lodging that is affordable, comfortable, and attractive to millennials and young professionals.
To date, they've booked 800+ bed nights and built 3 homes for families in Jamaica.
This podcast is the tell all tale of the journey... the good, the bad, the ugly, the shitty and the downright scary :)
Show Sponsor + Coupon
S2 | E8: LIVE - Your questions answered!
We've never done this one before! Josh actually went LIVE earlier this week with several folks from the Social Change Nation community and answered their questions straight on the call.
It was an amazing show because of the rawness of it. It was just real social entrepreneurs with real challenges getting the coaching they needed. Join us for this super fun podcast because we're sure that you're grappling with some of the same challenges we address on here!
Oh, and Josh makes you a special offer on the podcast. He starts breaking into that at the 38.5 minute mark, so feel free to skip there if you want to check that out fast!
It's a time sensitive special offer for our Impact Business Bootcamp, you can also check it out here: http://socialchangenation.com/founderspackage/
Lastly, Josh mentioned one other resource called TweetDeck. It's a free resource to help you
S2 | E7: How to balance making a dollar with making a difference
Have you ever felt torn with the 'balancing act' between making a dollar AND a difference?
If so, don't worry - you're far from alone. In fact, this is one of the most common challenges that social entrepreneurs face.
The good news is, we've dug in and figured out some strategies to help you through this. Tune in as Josh unpacks them in this episode.
Also, Josh mentioned an article from Virgin (that's Richard Branson's biz!) with a lot of statistics that prove social entrepreneurship is a massive opportunity for businesses that do it right. Here's the link to that article: https://www.virgin.com/virgin-unite/why-impactful-businesses-generate-more-profit
Hap
S2 | E6: How to get 'weird' in impact business
Impact Business is a 'weird' form of business. It's WEIRD to believe that you can make a dollar AND a difference, but that's exactly what we're doing as social entrepreneurs.
If you wanna make it in this space, you're going to have to embrace the fact that you're a weirdo, get connected with other weirdos, and remember that the only people crazy enough to change this world are the ones THAT DO.
So, join your fellow weirdo Josh of Social Change Nation as he talks about getting weird to help us transform business FOR GOOD.
Josh also mentions two important things on this podcast...
First, here's that quote he read from Dean Alfange about being 'uncommon'
Last, here's a link to that virtual school for new social entrepreneurs like you<
S2 | E5: What is Social Entrepreneurship?
One of the biggest challenges for any social entrepreneur comes when they need to explain what it is they do to friends, colleagues, investors, etc.
Tune in as Josh gets you the tools you'll need to speak boldly and confidently about the impact business you're in. Josh also makes the case that it is vital for YOU to boldly define yourself to others because our movement depends on all of us getting out and speaking truth about making a dollar AND a difference. Here's what you'll get if you listen in:
1.) The definition of social entrepreneurship
2.) What social entrepreneurship IS NOT
3.) The multiple forms of social entrepreneurship
4.) How you can take a stand and help us transform business FOR GOOD
S2 | E4: Interview with the President of Kiva US
Check out this rockin' podcast where Josh interviews Jonny Price, the President of Kiva US.
They chat all about microcredit, small business, and how YOU can get up to a $10k interest free loan for your biz that's making a dollar AND a difference.
S2 | E3: What could a dose of desperation do for your business?
As social entrepreneurs, we're tasked with bringing hope into some often desperate situations. While this can create extremely challenging times for us as entrepreneurs it can also be one of our greatest strengths when viewed properly.
Join Josh as he gets you 6 ways that building in a sense of urgency and channeling desperation in your business is a vital way to make a dollar AND a difference.
S2 | E2: Don't be Vanilla.
Social entrepreneurship means challenging entrenched ideas and taking on business as usual. Join Josh for this impassioned podcast where he gets you strategies for not being vanilla in your social venture.
S2 | E1: The Building Blocks of Social Entrepreneurship
Welcome to the first episode of our new season! In this, Josh explains a bit about the new direction of the podcast + he talks about the foundational pieces that YOU need to have in place as you launch a venture that makes a dollar AND a difference.
Tune in if you want to learn:
-How to define yourself as a social entrepreneur
-How to think about funding your venture
-The different types of social entrepreneurship
-How to start lean
-and much more...
Lastly, if you haven't already, be sure to snag our free e-guide: '10 Keys for Launching a Successful Social Entrepreneur's Business'
How to Reposition Your Brand for Social Good
I've been dying to do this episode for a long time! Also, I'm super stoked to have Jared Angaza with me as a special guest. Jared has over 20 years of experience as a social entrepreneur and has consulted with some EXTREMELY well known brands.
Jared and I have been friends for a long time, and there's something we've noticed: many established companies and veteran entrepreneurs are seeking to reposition their brands for social good. In other words, traditional entrepreneurs are wanting to become social entrepreneurs because they understand that it's the best way to do business!
Check out this podcast for evidence that shows how social entrepreneurs are leading a pivotal shift in business, why social entrepreneurs are more profitable than their traditional counterparts, and 7 tactics you can implement right away to reposition your brand for social good.
Also... Jared and I make a super s
How to Become a Social Entrepreneur Without Leaving Your Day Job
This post originally appeared in Millennial Magazine. Check out the transcript below for links to everything Josh mentioned:
Article after article has shown that millennials are the most purpose driven generation. We value purpose over the size of our paycheck, demand meaningful work, and are consistently on the hunt for new ways to change the world. Enter the social entrepreneur.
Millennials are also called the most entrepreneurial generation ever. After watching our parents get booted out of work during the recession, we millennials are highly skeptical of corporate America.
Why Social Entrepreneurs are FOR PROFIT.
On this revolutionary day, join Josh as he talks all about the social entrepreneurship revolution and why it's here to stay.
BONUS: Josh rants about why you've gotta be profitable to be a sustainable social entrepreneur.
What I learned in my first year of social entrepreneurship...
You've gotta listen to this one... Josh tells all about the roller coaster ride that was his first year in social entrepreneurship. Tune in, get some nuggets of wisdom, and start rocking them in your own venture.
Also, we'd love it if you'd share this episode with your friends. You can easily do that by sharing this link via email, twitter, Facebook, or whatever you use to get social (we've put some easy sharing buttons right here in the post!).
Keep it real Change Nation,
-Josh
What is Social Entrepreneurship?
If you're a startup social entrepreneur, the chances are high that you've been asked this question. Tune in today as Josh gives you the ammunition you need to answer it confidently and passionately.
Rooftop Urban Agriculture, EdenWorks
Hey Change Nation, we are back with our series featuring the ‘Best of SCN’! This series is focused on taking you back to some of our early days in podcasting and sharing the inspiring and challenging stories of our early entrepreneurs! This week we are featuring an entrepreneur who found his calling and purpose for changing the world through entrepreneurship. CEO and Co-founder of EdenWorks, Jason Green, was able to use his background knowledge of bioengineering and physical sciences to create a sustainable, healthy way for growing food in urban cities. Just like his mantra says, “Everything that we know is broken, suboptimal, and so we must start
The Gift of Vision, Panda Sunglasses
Hey Change Nation, we are back with our series featuring the ‘Best of SCN’! This series is focused on taking you back to some of our early days in podcasting and sharing the inspiring and challenging stories of our early entrepreneurs! This week we are featuring an entrepreneur whose social business model actually provides the gift of clear sight to those with vision impairments! Founder of Panda Sunglasses, Vincent Ko, speaks about the start of his social venture and how it is impacting the sight of the world! Panda Sunglasses creates unique, hand-crafted sunglasses that then provide medical eye exams and prescription glasses to the vision impaired through the buy-one give-
Pioneer for Change- Jared Angaza
Hey Change Nation, we are back with our series featuring the ‘Best of SCN’! This series is focused on taking you back to some of our early days in podcasting and sharing the inspiring and challenging stories of our early entrepreneurs! This week we are featuring an entrepreneur who is not only a pioneer to many other startups and change agents, but also is one the individuals who has helped shape and inspire me to become more involved in the ‘social good’ space. Get ready to meet... Jared Angaza! This guys has devoted countless hours to serving others and finding innovative ways to adapt as changes occur in social good and social business! From a young age, Jared has loved tel
Mission Belt - The Perfect Fit, Every Time.
Hey Change Nation, we are back with our series featuring the ‘Best of SCN’! This series is focused on taking you back to some of our early days in podcasting and sharing the inspiring and challenging stories of our early entrepreneurs! This week we are featuring an entrepreneur who found a new use for an old product- a great way to be innovative! Co-founder Zach Holzapfel and his team realized that by implementing a social mission into their business, they could not only impact consumers of the product, but also others in the world who need resources for a better livelihood, thus, Mission Belt was formed! This company has the one belt that can give you a perfect fit every time. How you ask? No holes, no size requirements! Th
Social Entre 101: venture capital
Last week in social entre 101 we talked about crowdfunding. (if you missed it, click here to check out the audio version) If crowdfunding platforms are an amateur sport, venture capital is where the professionals go to play. That’s not to say you shouldn’t explore this option as a new startup, but it is a game that is played by a vastly different set of rules than the crowdfunding game. If you’ve never heard of venture capital before, it’s essentially where someone (or some business) has a lot of free cash to invest. They then give you that cash so you can build a product, pay salaries, market, or any
Social Entre 101: crowdfunding for social entrepreneurs
Welcome to Friday. Last week, I asked you to ask yourself some questions that will help you figure out how you want to fund your social venture. If you missed that, or any other lesson in Social Entrepreneurship 101, you can always click here for the audio lessons.
During the next few weeks, I’m going to walk you through the
Social Entre 101: getting started on funding...
As we roll forward in social entrepreneurship 101, it's time we started chatting about how you'll fund your social venture. This is the question I'm most frequently asked about. Next week, I'll start getting you some resources to find funding, but first, I want you to start by asking some questions of yourself:
One of the largest challenges I see cause based entrepreneurs face is how to raise the cash needed to launch their businesses. In the early days, you’ll be refining your story, developing your process, and linking up with your customers. So, it’s highly likely that you will need some ‘seed’ funding to kee
Changing the World one Headphone at a Time
Hey Change Nation! We are back with our series featuring the ‘Best of SCN’! This series is focused on taking you back to some of our early days in podcasting and sharing the inspiring and challenging stories of our early entrepreneurs! This week we are featuring Bridget Hilton, an entrepreneur who is literally helping our world to hear every day! The passion she brings to the table fuels her business for social good, LSTN Headphones!
Bridget Hilton, got her inspiration for LSTN Headphones after watching a viral YouTube video of a woman hearing her own voice for the first time. She knew then that she wanted to help give the gift of hearing to the hearin
Social Entre 101: how to profit...
“your profitability = your ability to profit others.” – Social Change Nation
Welcome to another fantastic Friday. As you're now well aware, Friday is the day we dish out a fresh installment of social entrepreneurship 101. These are the lessons I learned from interviews with 101 social entrepreneurs. If you've missed any, click here for the audio versions. Today, let's talk about profit...
The only way to turn a profit in cause-based business is to profit others far more than you profit yourself. That doesn’t mean you’ll take a vow of poverty, in fact you can do quite well in this business, but it does mean that you have to be other centered.You’ve already shown where your
Make an 'Ideal Impact' with Olivier Kamanda
Hey Change Nation! We are back with our series featuring the ‘Best of SCN’! This series is focused on taking you back to some of our early days in podcasting and sharing the inspiring and challenging stories of our earl
Social Entre 101: how to build a team of change agents...
"Make people feel like they can become part of something greater than themselves, and they’ll love you for it."
That's a little quote I dreamed up as I was chatting with social entrepreneurs around the world. If there is one thing that makes a successful social entrepreneur stand out, it's their ability to bring people into causes that are bigger than any one person. In today's installment of social entrepreneurship, let's talk about how you build a team that is dedicated to your mission. If you don't think you're at the point of building a team, think again - even if you're finding volunteers or committed customers, you need to be thinking about building your movement from the earliest of days. (btw, if you've missed earlier installments of social entrepreneurship 101,
Social Entre 101: the nuts and bolts of social entrepreneurship...
I hope you're having a stellar Friday. On my end, I'm deep in wedding planning and ready for some cooler fall weather! Football season is also kicking into high gear, so I'm pretty jazzed about that. Anyway, for our next installment of social entrepreneurship 101 I want us to move into the nuts and bolts of social entrepreneurship. These are the things like legal structure, funding, product creation, etc that make this whole world tick. Ready to rock? Good. Let's do this:
You’re entering the world of cause-based business at a very exciting time. Millenials are using their enormous influence and buying power to shift the course of business forever. Today’s consumer is no longer content with a business that drives toward the single bottom line of profit
Social Entre 101: this is how you find profitable partners...
Welcome to this latest installment in Social Entrepreneurship 101. If you missed the other lessons, check out the audio versions here. Today, let’s chat about your partners who’ll help you build your venture.
The fundamental truth of social entrepreneurship is this: we’re all in it together. Social entrepreneurs are the most generous, caring, and helpful people on the planet. But we’re also business minded. So, as you create your movement, come up with ways to create synergies that result in a win for all parties involved.