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Naughty by nurture

Naughty by nurture

By Dotdigital
If you don't know your customers, you can't give them what they want.

That's what this naughty by nurture podcast is all about. That and the weird and wonderful people we've met across the ecosystem.

So if you want to spice up your customer marketing, join us for cheeky puns, rich editorial content, data insights, and fresh creative ideas.

Our podcast series is jam-packed with personality, sure to add some extra zing to your customers' experiences.

Coming soon: Series 2 starts spring 2022
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The copywriting one
We're talking about copywriting, and our guests this week know a thing or two about the subject. Dan Oshinsky and Mackenzie Kruvant, both worked at BuzzFeed and made its newsletter an international coffee break read. Packed full of useful insights including; killer copywriting tips, dealing with boring copy, whether or not copy length is important, and selling the sizzle, not the sausage. Plus Austin Powers' phallic chest hair! You don't want to miss this one! Subject line + preheader length calculator
May 26, 2022
The digital nomad one
Remote working has become a little more familiar to all of us. So in this episode, Dipak, who is joined by his father Bhikhu, talks to us about getting the best out of not working from an office. Getting that work-life balance; collaboration across different time zones, keeping you and the rest of the team motivated, how it affects marketing to your audience, and whether or not it's better to have cameras on or off during catch-ups. Plus, Bhikhu lets us know how easy we have it now we have the technology to help us.
May 19, 2022
The dark mode one
DJ, technology evangelist, and lord of all things email and digital, Elliot Ross, joins us to dive into accessibility - specifically dark mode. We look to understand more about what dark mode offers to businesses and their customers, how to ensure your emails look right for everyone, and how designers can really make things stand out in the inbox. Plus, Elliot's colleague Paris adds a little more flavor to the convo (literally) with a story about fox stir fry! One not to be missed.
May 12, 2022
The strategy and tactics one
Email industry veteran and global Speaker, Ryan Phelan, has a lot to get off his chest. Chiefly how we can retain knowledge in email marketing and how we can not just use the channel, but respect it more. Understanding that tactics and strategy are two very different things, and discovering how applying both correctly can help us achieve the results we all want. Joining Ryan is his long-term partner in crime Eric, who "knows where all the bodies are buried" - which makes for an interesting convo. All of this plus Benedictine monks!
May 06, 2022
The Shopify one
Season two, we're back! Over the last year or so, ecommerce has advanced 15 years. So for episode one of season two, we got the chance to speak to Faye Oakenfull and her former colleague, Alex, from We Make Websites to discuss Shopify. We talk phobias, being allergic to fruit, and living in Miami before diving into the deeper topics of Shopify and Shopify+, what to consider when choosing your ecom platform, and the benefits of headless. And Faye's one-woman crusade to bring back Jamie T.
April 28, 2022
The open commerce one
As the last episode in the series, we're going out with a bang! Larger-than-life ecommerce expert, Ben Marks of Shopware joins us and is accompanied by his musician friend Josh Hughett. In this season finale, we discuss the benefits of open commerce and whether it's the best strategy for brands and customers.  We're also offering our predictions about the future of the space, and how Shopware and dotdigital play nicely with each another.  All this and of course we have our final additions to the naughty by nurture playlist. As both Ben and Josh are musicians we have some really good ones to see us through to the next series. Maceo Parker - Shake everything you've got Rare Essence Tiny desk Alex Isley: Tiny Desk
June 04, 2021
The customer experience one
We shouldn’t have a favorite episode because they’re like our children. However, this week Philip Storey of Enchant agency brings his mum along and Tessa steals the show! Hear them discuss; why testing is vital for a great customer experience, how to overcome the fear of hitting ‘send', and whether using data to make things relevant matters more than being genuine. As always the playlist has been updated and we have great new additions!
May 28, 2021
The lessons learned in ecommerce one
What do Michael Caine and Hugh Jackman have to do with learning lessons in eCommerce? Well, this week Paul Downs MD of it works and Luke Naish breaks that down for us. As well as setting up a website from scratch, determining what success looks like, choosing the right vendors for your business, and what mistakes brands make, you'll find out how to avoid them. We also make some interesting discoveries, like what the hell is Ultra trail running? Spoiler alert: it’s brutal. As always our guests add their favourite tracks to the Naughty by nurture playlist
May 21, 2021
The email marketing one
In this episode, Gavin is joined by the incredible duo Jenna Tiffany founder of Let’sTalk Strategy and email specialist Joolz Joseph to talk all things email marketing!  From discussions on why they think email is undervalued, how it’s evolved with AI and how to get the best out of it. Find out why open rates aren’t a great measure of success and what we really think of @GaryVee.  As always, don’t forget to check out our playlist and hear the gangs truly embarrassing stories.
May 14, 2021
The work-life balance one
In this week’s Naughty by nurture episode, Gavin talks to Cooper Harris, the founder of Klickly and dotdigital’s founder Tink Taylor, about what it takes to establish a great work-life balance. Hear how you can perfect your email marketing in a 4-hour workweek and how automation can be the key to you winning your way at almost everything! Sound intriguing? Find out their tips and tricks in this episode. As always we have new additions to the playlist And our founder's mammoth playlist Tinks Tunas
May 07, 2021
The conversational commerce one
In this episode, Amy Goodsell from Kissed Earth brings along her good pal Luke Fechner's from Nova Vita Wines.  Together, they discuss with Gavin Laugenie how to create a ‘brand voice’ and how to get that bricks & mortar experience to a digital world through conversational commerce. What’s more, we wax lyrical about German wirehaired pointers, sales and marketing teams clashing, the wonders of live chat! And, of course, there’s the music. We have two stellar recommendations from our down-under duo. The playlist 
April 30, 2021
The ecommerce & fishing one
This is the most abstract episode yet. Who knew ecommerce and fishing had so much in common? Ariel Mordetsky, Kadro and his good friend Jeff Roth Avalara both teach Gavin Laugenie everything he needs to know about, yup, that’s right fishing! Hear how they reel in the biggest catches in a boat off the Florida Keys! If that wasn't enough, hear them also talk about the patience required in making your enterprise-ecommerce site work beautifully. Communicating with service providers, choosing the right tech, considering all the moving pieces and ultimately, how by having the right team behind you, you can execute your vision exactly as you dreamt it would be.
April 23, 2021
The ecommerce trends one
This week the fascinating Stephen Hill of Vaimo joins us and he brings his colleague Daniel Nimmo to discuss the top eCommerce trends for 2021. In this episode, Stephen reveals his unique approach to understanding why we buy the things we buy. Join us as we discuss everything from augmented reality to sustainability, recycling fashion and the power of personalized products. And, if that wasn't enough, we find out who created the world’s warmest duvet, who eats kiwi fruit whole! Don't forget to follow the playlist; new tracks added each week after our guests give their recommendations. This week we have a boiler room DJ set from Solomun.  You can download the psychology of eCommerce guide here.
April 16, 2021
The digital agility one
What do we do now we no longer have those water-cooler moments or conversations in the pub? The answer definitely doesn’t lie in filling up our calendars with too many irrelevant meetings. Are we at risk of putting out irrelevant content because we’re missing these moments and filling them with meetings? Hear conversations between Gavin and guests, Alan Perestrello from Trillium and Atam Sandhu from DMA in this week’s podcast on agile working, dad dancing, and writing songs about your friend's mother!
April 09, 2021
The real-time content one
In this episode Gavin is joined by two well-seasoned podcasters and Fulham FC fans Adam Farquharson from Movable Ink along with his guest Sammy James, but don’t let the latter put you off! They’ll discuss the merits of personalization, real-time content, why you need to think of email as a service you provide to your customers, and how to deal with serial unsubscribes. If that’s not enough we’ve got some incredible music recommendations too.  This is one not to be missed!
April 01, 2021
The stop-doing-what-you're-terrible-at one
The brilliant Chloe Thomas, founder of eCommerce Masterplan, and the marvellous Becky Hopkin, Managing Director for Digital Gearbox - join us in this episode to talk about how sometimes we need to quit while we’re behind, make a change and focus on what you’re really good at, or find someone that loves doing the jobs you hate! We also talk about the lost art of reading song lyrics on album sleeves, modelling in plastic parts catalogues, how not to be a mood-hoover (fun sponge) personality profiling, and the wonders of holding down windows key + the full stop button. Sounds confusing? Not to worry, this podcast will explain all. Talent dynamics
March 26, 2021
The unprecedented times one
James White and Millie Morgan from Nosto join me to discuss who’s got the best dog, how not to kill house plants, and Alfonso the fish. We’ll also talk about how COVID destroyed marketing plans, ways you can pivot in unprecedented times and cut through the noise with generating unique or ‘alternative’ content, plus how to be agile in your strategy. Finally, we’ll predict the hopes for more physical contact in 2021 and how trade show might look in future. Noisli - Improving focus and boost productivity 
March 19, 2021
The Performance Marketing one
In this episode Anisha Patel & Jai Khan from Push Group join me and we’ll discuss the joys of working in warmer climates, parrots, and beauty regimes. Marketing-wise, we’ll explore how to accelerate your performance on Google, Facebook, and Amazon, the not-so-dark art of PPC, plus how misunderstanding the terms you bid on can lead to embarrassing results – not forgetting how B2B and D2C brands can make big wins! All this while, with Salt n Pepper’s ‘Push it’ playing in my head.
March 12, 2021
The Loyalty One…
In this episode, we’re joined by Kerri Barnes & Alison Murtagh from LoyaltyLion and talk about: a very brief history of chocolate, French exits, and what our guest experts think about the state of loyalty in 2020 leading into 2021 (one of my personal pet peeves in email). And of course, Africa by Toto! Coffitivity The playlist
March 05, 2021
The intro one
We welcome you to our brand-new podcast series. There’ll be cheeky puns to rich editorial content, data insights to fresh creative. Enjoy this first series, jam-packed with personality it'll add some extra zing to your customers' experiences.
February 24, 2021