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Down To Chat

Down To Chat

By Cody Plofker and Eli Weiss

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space.

As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.

This is that.
Where to listen
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Apple Podcasts

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Spotify

S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas. This season is brought to you by Peel and Tapcart.  https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
57:26
November 29, 2022
S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC. This season is brought to you by Peel and Tapcart.  https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
43:50
November 16, 2022
S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.   This season is brought to you by Peel and Tapcart.  https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
01:01:09
November 09, 2022
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more. This season is brought to you by Peel and Tapcart.   https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
01:08:05
November 03, 2022
S1 E12: Community Building, Team Building, and an Amazing Acquisition
S1 E12: Community Building, Team Building, and an Amazing Acquisition
In episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
53:50
September 10, 2022
S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"
S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"
In episode Eleven of Down To Chat DTC, Eli and Cody chatted about all things Facebook ads and DTC as a whole. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com
57:30
September 01, 2022
S1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael Bair
S1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael Bair
In episode Ten of Down To Chat DTC, Eli chats with Michael Bair, the SVP of CX at FIGS. FIGS is a DTC healthcare apparel and lifestyle brand that celebrates, empowers, and serves current and future generations of healthcare professionals.  We chatted about CX as a career, quiet quitting, shipping insurance, leading and motivating large CX teams, and calculating ROI on great CX. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Michael: https://twitter.com/michaeljbair | https://www.linkedin.com/in/michaeljbair/
01:19:53
August 23, 2022
S1 E9: Drops, Community, and Collabs with Peiman Raf
S1 E9: Drops, Community, and Collabs with Peiman Raf
In episode Nine of Down To Chat DTC, Cody and Eli chat with Peiman Raf. Peiman is the Co-founder and CEO of Madhappy. In 2017, Madhappy launched as an optimistic lifestyle brand creating conversation around mental health through impactful products and experiences. In a space that has been dominated by sentiments of negativity, we set out to spread positivity in our community. Madhappy has grown to become a powerful product, content and storytelling platform, reshaping the narrative around what a brand can be and the impact it can have. We chatted about how Madhappy chooses who to collab with, how their product drop strategy has been working for them, and how important community and mental health are. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Peiman: https://twitter.com/peimanraf | http://madhappy.com/
50:02
August 19, 2022
S1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray Joshi
S1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray Joshi
In episode Eight of Down To Chat DTC, Cody and Eli chat with Shray Joshi. Shray is the Founder of Good Peeps, a full-stack marketing agency that helps scale and build the brands in your fridge and pantry. Good Peeps works with brands like Flying Embers, Kaged, Fly by Jing, and many more. Prior to Good Peeps, Shray was Director of Digital at Health-ade, and worked at other fantastic brands like Simulate and Cha-Cha Matcha.  We chatted about the future of dtc marketing, how lots of short-term hacks won't work for much longer, and growing omnichannel brands. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Shray: https://twitter.com/shrayvj | https://www.thepeeps.co/
01:04:26
August 11, 2022
S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
In episode Seven of Down To Chat DTC, Cody and Eli chat with Matt Bertulli. Matt is the CEO of Pela Case and Lomi, 9-figure businesses with a mission to “unfuck the planet”.

 We chat about how Matt is the online garbage-man, how Lomi is taking a software-onboarding approach, and how the way a customer feels matters more than anything else.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Matt: https://twitter.com/mbertulli Lomi Video: https://www.youtube.com/watch?v=PDbYtuiKpkU
01:06:10
August 04, 2022
S1 E6: On Killer Landing Page Tests, Building a Community, and Brands to Watch
S1 E6: On Killer Landing Page Tests, Building a Community, and Brands to Watch
In episode three of Down To Chat DTC, Cody and Eli talk about Cody's landing page tests, Eli building a community, and our fav brands that are doing things differently. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss
01:00:32
July 28, 2022
S1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda Goetz
S1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda Goetz
In episode five of Down To Chat DTC, Amanda chats with us about hustle culture, how House of Wise builds community like no other, and how to get the most of your work day (and week).   This podcast is brought to you by Swag.com and Wayflyer.  Get 10% off your first order at Swag.com with promo code DTC10.  Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Amanda: https://twitter.com/AmandaMGoetz
52:40
July 21, 2022
S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
In episode four of Down To Chat DTC, Joanne chats with us about unconventional retention strategies, segmentation, and how we all met and ended up working together at JRB. This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitter.com/eliweisss | http://eliweisss.com Joanne: https://twitter.com/itsjoannecoffey
01:11:58
July 14, 2022
S1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service Disasters
S1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service Disasters
In episode three of Down To Chat DTC, Cody and Eli talk about the pending potential FCC TikTok ban, RadioShack wildin' out on social, and how we'd handle customer service disasters.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss
58:35
July 07, 2022
S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics
S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics
In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss
01:16:19
June 23, 2022
S1 E1: Buying Companies and Leveraging Personal Brand with Nik Sharma
S1 E1: Buying Companies and Leveraging Personal Brand with Nik Sharma
In episode one of Down To Chat DTC, Nik chats with us about buying his first DTC brand, what he looks for in potential hires, and what he never wants to see again in DTC.   This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod. Cody: https://twitter.com/codyplof Eli: https://twitter.com/eliweisss Nik: https://twitter.com/mrsharma | https://www.nik.co/subscribe
01:30:08
June 16, 2022