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Down To Chat

Down To Chat

By Cody Plofker and Eli Weiss

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space.

As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands.

This is that.
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Currently playing episode

S1 E6: On Killer Landing Page Tests, Building a Community, and Brands to Watch

Down To ChatJul 28, 2022

00:00
01:00:32
S3 E12: How to Build a Customer-Centric Organization with Jess Cervellon
Oct 02, 202349:30
S3 E11: "You’re Likely Leaving Money on the Table" with Adam Robinson
Aug 03, 202346:51
S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G
Jul 19, 202346:23
S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus

In the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel.

Zach shares his insights on how to approach incrementality testing, which involves determining the true impact of marketing campaigns on customer behavior.

They explore various methodologies and tools used in these processes and highlight the importance of accurate measurement for optimizing marketing strategies.


If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience.

This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.

And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.

Connect with the hosts and guest:

Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter

Eli: Twitter - @eliweisss, Newsletter - eliweisss.com

Zach: Linkedin - https://www.linkedin.com/in/zach-epstein-b7b10525/, Website - https://www.haus.io/


Jul 09, 202352:19
S3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene Aubert
Jun 09, 202333:19
S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau
May 24, 202350:28
S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger
May 15, 202349:29
S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining
Apr 26, 202338:51
S3 E4: Paid Ads MasterClass and Retention Team Building
Apr 18, 202356:02
S3 E3: How to Fix Your Retention with Val Geisler
Apr 11, 202342:59
S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram
Mar 28, 202301:00:34
S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
Mar 16, 202357:23
S2 E12: A Landing Page Masterclass with Nik Sharma
Feb 20, 202346:06
S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
Feb 13, 202356:05
S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers
Jan 27, 202301:05:42
S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites
Jan 18, 202355:47
S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
Jan 11, 202355:53
S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank
Jan 04, 202342:18
S2 E6: Black Friday: Huge mistakes, Record Days, and Lessons
Dec 17, 202201:02:35
S2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly Data
Dec 05, 202201:04:00
S2 E4: DTC vs Retail and Billion Dollar Biz Ideas
Nov 29, 202257:26
S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC
Nov 16, 202243:50
S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet
Nov 09, 202201:01:09
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
Nov 03, 202201:08:05
S1 E12: Community Building, Team Building, and an Amazing Acquisition
Sep 10, 202253:50
S1 E11: What's Working For Us On Facebook + Our Take on "Is DTC Dead?"
Sep 01, 202257:30
S1 E10: CX as a Career, Surprise & Delight, & Calculating ROI on CX with Michael Bair
Aug 23, 202201:19:53
S1 E9: Drops, Community, and Collabs with Peiman Raf
Aug 19, 202250:02
S1 E8: The Future of Marketing and Growing Omnichannel Brands with Shray Joshi
Aug 11, 202201:04:26
S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
Aug 04, 202201:06:10
S1 E6: On Killer Landing Page Tests, Building a Community, and Brands to Watch
Jul 28, 202201:00:32
S1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda Goetz

S1 E5: The Death of Hustle Culture, Building Community, and 4-Day Workweek with Amanda Goetz

In episode five of Down To Chat DTC, Amanda chats with us about hustle culture, how House of Wise builds community like no other, and how to get the most of your work day (and week).  

This podcast is brought to you by Swag.com and Wayflyer. 

Get 10% off your first order at Swag.com with promo code DTC10. 

Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod.

Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter
Eli: https://twitter.com/eliweisss | http://eliweisss.com
Amanda: https://twitter.com/AmandaMGoetz

Jul 21, 202252:40
S1 E4: Unconventional Retention Strategies, Segmentation, and Shooting Your Shot with Joanne Coffey
Jul 14, 202201:11:58
S1 E3: On The TikTok Ban, RadioShack's Thirst, & Customer Service Disasters
Jul 07, 202258:35
S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics
Jun 23, 202201:16:19
S1 E1: Buying Companies and Leveraging Personal Brand with Nik Sharma
Jun 16, 202201:30:08