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The Drag & Drop Show

The Drag & Drop Show

By Creatopy.com

A bi-weekly podcast series by Creatopy.com, The Drag & Drop Show aims to inspire both creatives and critical thinkers to achieve their goals in marketing, advertising, design, or business in general.
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Currently playing episode

Empathy Allows You To Work Towards Something Greater Than Yourself – with Meg Lewis

The Drag & Drop ShowMar 23, 2020

00:00
01:02:33
How to Rebrand a Company With Millions of Users – With Barbra Gago, Former Miro CMO

How to Rebrand a Company With Millions of Users – With Barbra Gago, Former Miro CMO

Taking on a rebrand of a company and product that has millions of users is a really bold move.

In this episode of The Drag & Drop Show, Barbra Gago, former Miro CMO and current founder and CEO of Pando, takes us through the process of how RealtimeBoard, a company with over 3 million users, became Miro in just under four months, and how the lessons she’s learned have impacted her experience of founding a new company.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Jun 16, 202149:48
How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao From Auth0

How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao From Auth0

Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable.

In this episode of
The Drag & Drop Show, Emily Hsiao, Brand Design Manager at Auth0, talks about how the company’s 2021 brand update made it more human and approachable, why your team members are your best ambassadors, and why it’s important to give yourself the freedom to experiment in order to figure out the right direction for your brand.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Jun 02, 202152:12
How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender

How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender

Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them.

In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

May 19, 202149:40
How Intuition Can Tell a Brand Story That Data Can’t – With Peep Laja From Wynter.io

How Intuition Can Tell a Brand Story That Data Can’t – With Peep Laja From Wynter.io

If today’s data-driven world has taught us one thing, it’s this: trusting your intuition has never been more important. In branding, tapping into your intuitive intelligence means taking control of the narrative, making your own decisions, and taking responsibility for them.

In this episode of
The Drag & Drop Show, we unpack how and why CopyTesting evolved into Wynter.io so early in its development. Moreover, we’ll cover how customer development plays a fundamental role in a rebranding process and what can happen if you don’t take control of your brand narrative. 

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

May 05, 202150:39
How to Find True Value in Rebranding – With James Thomson From Unbounce

How to Find True Value in Rebranding – With James Thomson From Unbounce

In this episode of The Drag & Drop Show, James Thomson, Senior Art Director at Unbounce, joins us in taking a look at the company’s critical rebranding decisions.

Discover why it’s not uncommon to get cold feet in the final stages of a brand update, see how company culture and rebranding support and strengthen one another, and find out how Unbounce used an internal launch to empower the team to roll it out to the public with a deep commitment to it. Let’s dive in!

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Apr 21, 202152:31
A People-First Rebranding Process Explained – With Alex Antolino From Typeform

A People-First Rebranding Process Explained – With Alex Antolino From Typeform

In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation.

In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typeform.

Let's take a look at which stage unlocks the path to brand alignment, discuss the importance of allowing yourself to change your mind, and learn how to balance emotion with logic when rebranding.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Apr 07, 202159:15
When A Company Outgrows Its Brand – with Gabriel Ciordaș and Ciprian Robu

When A Company Outgrows Its Brand – with Gabriel Ciordaș and Ciprian Robu

Welcome back to The Drag & Drop Show!

We're excited to launch our third podcast season with a special episode, featuring the founder and CEO of Creatopy, Gabriel Ciordaș, and Ciprian Robu, Senior Designer at Brandient. 

Bannersnack was founded almost 13 years ago. Over the years, the online banner maker outgrew its name and capabilities. Therefore starting fresh was the only option. Creatopy was born not only to elevate the company's presence in the industry but also to reflect the platform's evolution and current positioning. 

Let's dive into the rebranding process behind Creatopy and learn how the team worked with Brandient to develop a brand that looks as great on the outside as it feels on the inside. 

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).


Mar 24, 202139:17
Season 3: The Drag & Drop Show

Season 3: The Drag & Drop Show

In the third season of The Drag & Drop Show, our host, Andra Zaharia, walk you through some of the most challenging rebrands in the SaaS industry. Why? Because we just went through a rebranding process ourselves. 

Find out how rebranding transforms an organization, what makes the process successful, and why companies choose to rebrand. 

The first episode goes live on Wednesday, March 24.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Mar 23, 202101:01
Empathy Is Trending Because It's Rooted Our Need For Connection – with Britney Muller
May 06, 202001:07:31
The Human Experience Makes Empathy Timeless – with Hillary Weiss
Apr 07, 202001:00:31
Overcome Self-Doubt And Build A Career That Suits Your Needs Through Self-empathy – with Lisa Glanz

Overcome Self-Doubt And Build A Career That Suits Your Needs Through Self-empathy – with Lisa Glanz

Empathy gives each of us the ability to create a more peaceful and kinder world, even on the worst of days - especially on the worst of days.

That’s why today we’re going back to innocence!

Lucky for us, there are illustrators like Lisa Glanz in our community, who show us it’s possible to reconnect with that part of us on a daily basis.

In this episode of
The Drag & Drop Show, Lisa opens a door into a fairytale kingdom that overflows with innocence and tenderness. She shows us how empathy plays a huge role in making magic happen and how it can become the cornerstone of a rewarding career.

Get ready to be amazed by her wonderful illustrations and the delightful stories behind them!

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Mar 30, 202058:07
Empathy Allows You To Work Towards Something Greater Than Yourself – with Meg Lewis
Mar 23, 202001:02:33
Self-Empathy Is Knowing You'll Meet Your Goals & Accepting It'll Take Longer Than Planned - with Brittany Berger
Mar 18, 202053:05
Empathy Is Working Side by Side, Connected by the Common Thread That Binds Us Together – with Tiffany Da Silva
Mar 13, 202001:08:13
Empathizing With Someone Else’s Struggle Helps You Build Trust – with Kaleigh Moore
Mar 09, 202049:14
Season 2: The Drag & Drop Show

Season 2: The Drag & Drop Show

In the second season of The Drag & Drop Show, we're on a journey to discover another key aspect of creativity: empathy. 

Join us for a series of conversations with leading women around the world about how practicing empathy transforms how we do business and live our lives.

If you’re a contributor, a leader, an impatient listener, a seeker of honest stories behind what we call an achievement, start here. Press play. 

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Mar 06, 202002:08
It Speaks Volumes When You Can Simplify Information – with Cody Stocker From R&R Partners
Feb 25, 202014:37
Virality Is Not an Essential Ingredient for Success – with Joe Savitch From Altos
Feb 12, 202015:25
Our Marketing Strategy is Rooted in Cannabis Education – with Janelle Powell From Jadeo
Jan 29, 202017:47
Cutting Through the Noise Is All About Creating Quality Content – with Michael Norris From Youtech

Cutting Through the Noise Is All About Creating Quality Content – with Michael Norris From Youtech

Standing out in today's oversaturated digital environment is a challenge all marketers face. In today’s episode, we chose to approach a multi-skilled marketer who is working for a top-notch digital agency.

Michael Norris is the CMO of Youtech
., a full-service company offering web design and app development solutions, as well as digital and traditional marketing services.

Hit play to hear how Michael managed to cut through the digital noise by creating quality content.

The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).

Jan 15, 202022:19
Do Things Faster By Being Lazy Smart – with Jeremie Moritz From Absolut Elyx
Dec 11, 201923:01
Beauty Should Not Be the Starting Point for Design – with Juuli Kiiskinen From Columbia Road
Nov 27, 201920:08
Why Rich Media Is on the Rise – with Don Twine From Sinclair Broadcast Group
Nov 13, 201918:25
Trailer: The Drag & Drop Show

Trailer: The Drag & Drop Show

Introducing The Drag & Drop Show, a new podcast by Creatopy (formerly known as Bannersnack) that aims to inspire creatives and critical thinkers working in various industries to make the right moves and achieve their goals.

Every other Wednesday, we’ll be putting out a new podcast episode featuring real stories, from real people that have one thing in common: they are all on top of their game.

From art, design, and creativity to tested and tried strategies, business advice, and actionable ideas, all the topics discussed in the show are chosen to inspire. We are aware of how diverse our audience is, therefore we focused on producing something for everyone.

Available wherever you get your podcasts.

Oct 07, 201902:08