How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and that of you — the client. I also explain why I quote according to project specification and touch on the various things that go into putting together a quote for writing services rendered. Finally, I pull together a realistic sample quote to explain why, sometimes, thought leadership writing does justifiably cost a little bit more than marketplace rates. For more information about how thought leadership can help your business, check out DSR Ghostwriting at DSRGhostwriting.com — or the DSR Ghostwriting Insights page (formerly 'the blog'), which is now housed at dsrghostwriting.com/insights
In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.
To download a copy of the eBook containing the study findings, visit this link.
DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.
In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to find out what thought leadership is and what you need to know to start doing it right. To learn more about how thought leadership can help you or your organization to open conversations with key industry stakeholders, boost brand reputation, and create tangible opportunity, visit dsrghostwriting.com.
Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for those producing it, but producers are not delivering enough value - or packaging their messages in the right format.
Email is a vital tool in the arsenal of a freelancer or small business owner!
Here are some useful things you might need to know about it if you're just getting set up.
I go over:
Gmail vs branded email
What G-Suite (formerly Google Apps) does
The default email system that typically comes packed with hosting subscriptions
Catchalls, forwarders, and why they are helpful
Dedicated SMTP services for bulk email marketing
DKIM, SPF, and why authentication is important for better deliverability
Some email marketing basics, including GDPR and avoiding having your email blacklisted
KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes.
I explain what they are and why you should take the time to configure one for your freelance business.
I go into:
Leading vs lagging indicators
Why you might want a KPI dashboard than a simple spreadsheet
The different integrations that can be configured, for both basic and advanced users
What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?
What CRMs do
The difference between self-hosted (and often open-source) CRMs and SaaS options
The benefits of CRMs versus handling outreach from your inbox
Marketing automation, workflows, and why you should be using them to automate your client outreach
Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, drawing on some recent research I did as a result of a (partially successful) Wordpress malware injection.
The easy WYSIWYG all-in-one builder solutions
Reseller hosting (my personal favorite!)
Good luck with your next online project!
Living next to a construction site for ten months has made me think a lot about noise pollution and the role it plays in our work lives. After introducing myself, I provide some guidance on the product categories on the market to help you stay focused and productive on whatever you are working on. I cover In Ear Monitors (IEMs), Active Noise Cancelling (ANC) headphones, white noise machines, and other things you try to stay sane and keep focused.
My all-time top IEM recommendation for noise isolation:
Etymotic mk5 Isolator Earphones ($64.95, Etymotic.com):