The DSR Ghostwriting Podcast

Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer. 

Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are.  For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing. 

A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to onboarding and briefing. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time.  In PR terms, a lot of the activity that we engage in is outbound - like cold pitching the media. But are there ways we could borrow from the inbound marketing playbook? Check out this video insight to learn more. For more information, visit DSR Ghostwriting at DSRGhostwriting.com.

In this webinar, thought leadership specialist Daniel Rosehill, founder of DSR Ghostwriting, will demystify thought leadership, explain what it is, why it’s different than content marketing, and how you can use both to good effect in your organization.  

This webinar will cover: 

• Thought leadership: what is it? 

• Thought leadership: key benefits

 • Thought leadership vs. content marketing

 • Formats for thought leadership

 • Placement and distribution opportunities, including on-site and off-site resources  

For more information, including upcoming webinars, visit DSR Ghostwriting at DSRGhostwriting.com.

Writing briefs are sets of written instructions that help direct freelance writers towards creating the best possible piece of writing for your needs.

In episode 14 of the DSR Ghostwriting podcast, thought leadership freelance ghostwriter Daniel Rosehill explains the elements you should include every time you're briefing freelance content writers.

Listen to this episode to learn:

- What to include in your freelance writing briefs

- How long your briefs should be

- How many resources to include

To read the accompanying blog post and to download a brief template and example, see: dsrghostwriting.com/insights/a-brief-guide-to-briefing-freelance-writers/

How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and that of you — the client. I also explain why I quote according to project specification and touch on the various things that go into putting together a quote for writing services rendered. Finally, I pull together a realistic sample quote to explain why, sometimes, thought leadership writing does justifiably cost a little bit more than marketplace rates. For more information about how thought leadership can help your business, check out DSR Ghostwriting at DSRGhostwriting.com — or the DSR Ghostwriting Insights page (formerly 'the blog'), which is now housed at dsrghostwriting.com/insights

In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to find out what thought leadership is and what you need to know to start doing it right. To learn more about how thought leadership can help you or your organization to open conversations with key industry stakeholders, boost brand reputation, and create tangible opportunity, visit dsrghostwriting.com.

Email is a vital tool in the arsenal of a freelancer or small business owner!

Here are some useful things you might need to know about it if you're just getting set up.

I go over:

• Gmail vs branded email
• What G-Suite (formerly Google Apps) does
• The default email system that typically comes packed with hosting subscriptions
• Catchalls, forwarders, and why they are helpful
• Dedicated SMTP services for bulk email marketing
• DKIM, SPF, and why authentication is important for better deliverability
• Some email marketing basics, including GDPR and avoiding having your email blacklisted

KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes.

I explain what they are and why you should take the time to configure one for your freelance business.

I go into:

• Leading vs lagging indicators
• Why you might want a KPI dashboard than a simple spreadsheet
• The different integrations that can be configured, for both basic and advanced users

What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business?

I discuss:

• What CRMs do
• The difference between self-hosted (and often open-source) CRMs and SaaS options
• The benefits of CRMs versus handling outreach from your inbox
• Marketing automation, workflows, and why you should be using them to automate your client outreach

Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, drawing on some recent research I did as a result of a (partially successful) Wordpress malware injection.

Covered are:

• The easy WYSIWYG all-in-one builder solutions
• Shared hosting
• VPS hosting
• Reseller hosting (my personal favorite!)
• Dedicating hosting

Good luck with your next online project!