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PR's Top Pros Talk

PR's Top Pros Talk

By D S Simon Media
A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.
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Opportunities within the Metaverse & NFTs - Marji Sherman, Cognito Media
Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:27
August 09, 2022
Using Information Management to Understand Communications Objectives - Mark Weiner, PublicRelay
How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions and to demonstrate – and generate – PR value and ROI. Mark also asserts that public relations is a cyclical process rather than linear, and demonstrates this as he walks through the PR continuum which helps communicators identify the best target audience and the media they read, watch and listen to; to reinforce the messages that work best (and remediate underperformers); to evaluate performance for continuous improvement. This and more!  Mark is the author of “PR Technology, Data and Insights,” one of BookAuthority.com’s top 100 PR books in history and a top ten “must read” for 2022. We’ve arranged a special discount for our followers. Get your copy of PR Technology, Data and Insights here. Use KoganPage20 to get 20% off. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:36
July 28, 2022
Forming a Sustainable PR Strategy - David Barkoe, Carve Communications
How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:27
July 07, 2022
Building Strong Relationships - Michael Kaye, OkCupid
How can communicators build strong relationships? Michael Kaye, Associate Director of Global Communications at OkCupid, discusses the value of introducing yourself with your pronouns and how to empower your most authentic and confident self. Michael also highlights how OkCupid has led the charge for expanded inclusion for LGBTQ+ daters, and how other companies have followed suit. Michael includes advice to viewers on how to utilize all of their platforms to boost and connect with their networks. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:50
July 07, 2022
Supporting Start-ups - David Warschawski, W Ventures and Warschawski
What are the benefits of working with start-ups? David Warschawski, Managing Director of W Ventures and Founder and CEO of Warschawski, discusses how he utilizes his agency’s marketing and communications skills to build revenue and drive employee engagement. David also reveals his pet peeves about the communications industry and suggestions on how to make it better.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:35
June 30, 2022
Handling Communications During a Crisis - Stefan Pollack, The Pollack Group
How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group, calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:16
June 28, 2022
Communicating Crypto - Arielle Sobel, 21Shares
How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727
10:58
June 14, 2022
Maximizing a Front-Page Story - Kate Cronin, Moderna
How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna, highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:29
June 07, 2022
Communicating Health Equity - Kristie Kuhl, Zeno Group
Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:51
June 01, 2022
Breaking Down Marketing and Communications Silos - Martha Boudreau, AARP
How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:26
May 26, 2022
Putting Earned Media Front and Center - Michael Rinaldo, Interdependence Public Relations
Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations, highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:32
May 24, 2022
Legal PR - Gina Rubel, Furia Rubel Communications
Why do lawyers need PR people? Gina Rubel, Founder and CEO of Furia Rubel Communications, breaks down the function of PR for legal clients across B2B and B2C. Gina also discusses examples of when law firms should be speaking to the media. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:39
May 17, 2022
Nuances of Theater PR - Shonali Burke, Arena Stage
How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.
09:01
May 11, 2022
Connecting with Reporters - Curtis Sparrer and Eric Chemi, Bospar
How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar, discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:18
May 05, 2022
Turning Reporting into Guidance - Geoffrey Sidari, WE Communications
How can communicators get the most value out of data analytics? Geoffrey Sidari, Senior Vice President of Analytics at WE Communications, offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:11
May 03, 2022
Building an Inclusive Work Environment - Andréa Richardson, Zeno Group
What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:48
April 26, 2022
Maximizing the Value of Earned Media - Carolina Lopez Herz, 5WPR Miami
Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:05
April 21, 2022
How To Be An Effective PR Professional - Sharon Reis, The Reis Group
Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principle of The Reis Group, highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:07
April 19, 2022
Telling Compelling Stories - Robin Verges, Rubenstein
How can communicators continue to tell compelling stories about their clients? Robin Verges, Senior Vice President of Rubenstein, shares how to use visual elements effectively to enhance your pitch. Robin also offers tips on building strong relationships with the media by building mutual trust. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:37
April 12, 2022
Using Data to Earn Media Coverage - Michael Brito, Zeno Group
How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group, shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:42
April 07, 2022
The Human Side of Health Communications - Mike Rosich, dna Communications
Mike Rosich, General Manager of dna Communications, a boutique health communications agency, reflects on how his team uses a patient focused approach in its campaigns. Mike also shares the benefits of partnering with advocacy groups to drive real impact on real people. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:52
April 05, 2022
2022 Consumer Insights - Dara Busch, 5WPR
Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR, offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging.   Download 5WPR’s 2022 Consumer Culture Report here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:39
March 24, 2022
Employee Action Groups - Tracey Cassidy and Jill Feldman, Allison+Partners
Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners, New York and Jill Feldman, Partner & Managing Director of Allison+Partners, discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:37
March 22, 2022
The Evolution of Entertainment Publicity - Alison Grand, President of Grand Communications
How has entertainment publicity changed with the rise of streaming? Alison Grand, President of Grand Communications, shares how streaming has given PR pros the opportunity to land even more media coverage. Alison also reflects on the increased demand for diverse and inclusive children’s entertainment. Find out what Arthur and his friends are doing now here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:10
March 17, 2022
Building a Strong Company Culture - Dale Bornstein, M Booth
How can you find clients that inspire your workforce? Dale Bornstein, CEO, M Booth, emphasizes the importance of forging relationships with clients that energize your team and view them as partners. She also offers advice on how to foster company culture in a hybrid environment by replicating moments of togetherness. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:33
March 15, 2022
Connecting a Brand Story to the News Stream - Jeanniey Walden, DailyPay
Why should communicators use earned media to get their message across? Jeanniey Walden, Chief Innovation and Marketing Officer at DailyPay, offers insights into how the brand ties its messages into the news stream to add benefit to the story of the day. Jeanniey also discusses how she differentiates her role between short-term and long-term objectives. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
07:49
March 10, 2022
Unicorn CEOs - Brendon Craigie, Tyto
What lessons can PR professionals learn from Unicorn CEOs about communications? Brendon Craigie, CEO, Tyto, discusses the importance of prioritizing authentic storytelling to have complex topics resonate with massive audiences. Brendon also outlines the unique challenges that Unicorn CEOs face such as mitigating workloads for a fast-growing staff and handling high-pressure situations from a young age.  Interested in learning more about how Unicorn CEOs approach communications and culture? Download Tyto’s guide “Growing Without Borders: The Unicorn CEO guide to communication and culture” here or listen to the Unicorn CEO series of interviews on “Without Borders”, Tyto’s podcast. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
06:49
March 08, 2022
Executive Visibility - Janine Savarese, NextTech Communications
What do communicators need to keep in mind when building an executive visibility strategy? Janine Savarese, CEO of NextTech Communications, shares the importance of building initiatives around topics that leaders are passionate about to avoid purpose washing. Janine also breaks down how to navigate visibility strategies for a CEO of a household brand versus a start-up. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:31
March 06, 2022
Effective DEI Practices - Maria Rodriguez, Vanguard Communications
How can organizations increase awareness around DEI? Maria Rodriguez, President & CEO, Vanguard Communications, urges employers to abandon the assumption that employees only want to work on projects that align with their identities. She shares the value of having open conversations with staff members about what projects they are passionate about and comfortable working on. Maria also recommends that companies partner with organizations like ColorComm, the National Association of Hispanic Journalists, and the National Association of Black Journalists in their hiring process. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:35
March 01, 2022
Successful Onboarding Practices - Tiasha Stevenson, Golin
How can new hires set themselves up for success during onboarding? In the second part of the discussion, Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, emphasizes the importance of listening and being intentional about getting to know your team members to develop strong relationships. Tiasha also highlights the need for employers to create business resource groups to help new hires connect with peers with similar experiences. Watch part 1 here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:13
February 24, 2022
Landing a New Role and Attracting Candidates - Tiasha Stevenson, Golin
How can professionals be intentional about their skillset when searching for new career opportunities? Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, shares insights on how to successfully land a new role within your own organization or with a new employer. Tiasha also offers advice for hiring managers to look for candidates who would be a “culture add” rather than a culture fit. Watch part 2 here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:04
February 22, 2022
Investing in Research - Laura Macdonald, Hotwire
Why should communications firms invest in research? Laura Macdonald, Co-President, Hotwire, emphasizes the need for agencies to ditch the cookie cutter approach with the world changing so rapidly. She shares insights from the agency’s mindset shift from B2B and B2C to “Business-to-Human.” Laura also highlights the importance of having diversity of experience to understand and deliver insights most effectively. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:12
February 17, 2022
Entertainment PR - Erik Bright, Prodigy Public Relations
How has entertainment PR changed with the rise of streaming platforms? Erik Bright, Owner of Prodigy Public Relations, shares insights on how his firm generates buzz for independent films. He also discusses the role of the film festivals, and their transition into a hybrid environment. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:38
February 15, 2022
Connecting with Gen Z Audiences - Courtney Miller, Edelman U.S.
How can brands effectively communicate to Gen Z audiences? Courtney Miller, Executive Vice President of U.S. Strategy and Brand, Edelman U.S., shares insights from the agency’s study on the issues that Gen Z audiences care about the most and the implications for communicators. Courtney also shares how brands can attract Gen Z talent by prioritizing basic safety and security needs. Download The Power of Gen Z: Trust & The Future Consumer report here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727
09:51
February 09, 2022
The Value of Podcasts - Christina Nicholson, Media Maven and Podcast Clout
What are the most important things to keep in mind when pitching to a podcast? Christina Nicholson, Owner of Media Maven and Founder of Podcast Clout, shares insights on how to make your pitch stand out and what mistakes to avoid. She also offers tips on how to identify relevant podcasts on national and local levels. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
06:46
February 03, 2022
Communicating as a Hospital During COVID - Josh Wilson, Children's National Hospital
How did healthcare workers help shape internal and external communications during COVID? Josh Wilson, Director of Strategic Communications at Children’s National Hospital, offers insights on how those on the front lines became spokespeople and embraced the duty of educating the public on what they were seeing within the hospital. Josh also shares how the hospital’s new DEI initiative invested in recruiting a diverse class of pediatric residents. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:50
February 01, 2022
Pitching to the Media - Barbara Wagner, Barbara Wagner Communications
Barbara Wagner, President of Barbara Wagner Communications, shares her journey of starting an agency amid the pandemic. She shares insights on working with clients in the arts and real estate space. Barbara also shares best practice for building a story and pitching to the media. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
12:44
January 27, 2022
Pivoting Your Business Model - Joy Corso, Vonage
How can a brand leverage the power of its legacy when pivoting its business model? Joy Corso, Chief Marketing Officer at Vonage, shares insights on effectively communicating the company’s transition from a B2C to a B2B brand. She also discusses how to assess your competition in the new space and identify opportunities. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:37
January 25, 2022
Making PR Magical - Nicole Rodrigues, NRPR Group
A strong digital footprint has become a key factor for a successful launch. Nicole Rodrigues, CEO and Founder of NRPR Group, highlights the importance of getting PR right by being patient. She also shares how in-house communicators can gain the trust of an agency by giving strategic advice. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:42
January 20, 2022
Communicating the GRAMMYs® and Beyond - Andie Cox, the Recording Academy
What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:41
January 13, 2022
Moving PR Forward - Michael Kempner, MikeWorldWide
Michael Kempner, Founder & CEO of MikeWorldWide, believes that caring is the antidote to cancel culture. He offers insights into how brands can maintain a positive reputation in the current environment. Michael also emphasizes the importance of prioritizing crisis communications as an ongoing strategy rather than a reactive tool or an afterthought. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:56
January 11, 2022
Redefining Success - Cath Anderson, Cityblock Health
How can communicators redefine success throughout their careers? Cath Anderson, Head of Communications at Cityblock Health, reflects on the moment she realized that success can be defined by her own terms instead of what society or the industry expects. Cath also talks about what PR professionals need to know in order to build their skills. To share your feedback, contact Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
12:54
January 05, 2022
Bipartisan Approach to Public Affairs - Lindsay Singleton, ROKK Solutions
Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG. Download Across the Aisle: Unlocking the Bipartisan Power of ESG here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:52
December 28, 2021
Boutique PR - David Ball, Ball Consulting Group, LLC and President of PR Boutiques International
What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:48
December 21, 2021
PR Trends for 2022 - Gini Dietrich, Spin Sucks and Arment Dietrich
How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:37
December 16, 2021
Social Marketing - Jennifer Wayman, Hager Sharp
What is social marketing? Jennifer Wayman, President & CEO at Hager Sharp, breaks down misconceptions around the term. She discusses how to sell behavior change as a product. Jennifer also emphasizes the importance of public and private partnerships in social marketing. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
08:57
December 14, 2021
Generating Traffic Through Earned Media - Mark LoCastro, SmartAsset
How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:24
December 08, 2021
Building Value with ESG - Gloria Janata, TogoRun
Why are companies shifting focus from CSR to ESG? Gloria Janata, President and CEO of TogoRun, discusses how the move impacts the role of the communications function. Gloria also dives into TogoRun’s efforts on reducing disparities in healthcare. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:59
December 02, 2021
Nuances of Healthcare PR - Krysta Pellegrino, Health+Commerce
What does it mean to be a patient-focused organization? Krysta Pellegrino, Chief Client Officer at Health+Commerce, shares insights on how to put actions behind words and effectively communicate the patient focus. She also offers advice on how to be creative within a regulated industry? To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:48
November 30, 2021
Leading with Empathy - Mike Doyle, Ketchum
How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. He offers advice on increasing and maintaining employee engagement. Mike also shares some ways of developing empathy in the workplace. Learn about careers at Ketchum here. Check out how this interview came to be here.  Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
13:53
November 18, 2021
The Future of Corporate Communications - Jim O’Leary, Edelman U.S.
How has the role of communications become more important to the C-suite over the course of the pandemic? Jim O’Leary, Edelman’s U.S. Chief Operating Officer and Corporate Affairs Practice Chair, shares key data from the 2021 Future of Corporate Communications study. Jim also discusses insights on how senior communications leaders are helping CEOs navigate social issues, ESG, activism and employee engagement.   Download the 2021 Future of Corporate Communications study here.  Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:58
November 16, 2021
Evolution of HR - Tina Beaty, SHRM
Workplaces have forever changed and the role of HR is now more important than ever as a result of the pandemic. Tina Beaty is the Vice President of Marketing, SHRM, an association that creates better workplaces where employers and employees thrive together. She shares her PR and marketing strategies to change the national dialogue on DEI and workplace culture.  Cause the effect you want to see at work. Download SHRM’s workplace conversation starter cards here.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
12:00
November 09, 2021
Integrating Communications with Marketing - Amy Bonitatibus, Chase and Chase Home Lending
How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:54
November 04, 2021
Communicating Return to Work - Maura FitzGerald, V2 Communications
As the Founder and Partner at V2 Communications, Maura FitzGerald values frequent communication and feedback from employees when it comes to return-to-work planning. She emphasizes the increased need for CEOs to be more active in internal and external communications. Maura also underscores the importance of being socially conscious in a fast-paced industry. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
10:21
November 02, 2021
2021 Holiday Shopping Trends - Kathryn Hayman, Bollare
How is holiday shopping going to be different in 2021? Kathryn Hayman, Vice President of Brand Integration, Bollare Communications, anticipates an early start as a result of supply chain issues and consumers craving an in-person shopping experience. Kathryn also discusses how influencers can bring engaging in-person shopping experiences through social media. Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
09:25
October 28, 2021
Prioritizing Support for Creators - LeMia Jenkins Thompson, Pinterest
Fostering meaningful connections with creators is a priority at Pinterest, and what differentiates it from other social media platforms. LeMia Jenkins Thompson, Global Head of Communications at Pinterest, discusses the communications strategy behind the company’s big launch. She also shares how agencies can partner with Pinterest and effectively utilize the platform to engage with their audiences. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
13:29
October 26, 2021
Making PR a Better Place - Trey Ditto, Ditto PR
Trey Ditto, CEO, Ditto PR, thinks you should be happier at your PR job. In fact, he’s created his entire business model around employee happiness. Trey's desire is to teach anyone willing to listen how they can make their business a better place to work. One person at a time, his goal is to improve the PR industry. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
11:48
October 15, 2021
Bringing Creativity into Real Estate - Sarah Berman, The Berman Group
Sarah Berman, President, The Berman Group, discusses how real estate companies are trying to bring employees back into the office. She shares examples of creative communications approaches that owners and operators are implementing. Sarah also offers insights into how technology has become the driver for growth in both residential and commercial real estate. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com
07:57
October 12, 2021
Rise in Deeper Storytelling - Laura Tomasetti, 360PR+
Laura Tomasetti, CEO, 360PR+, shares insights into the shift in storytelling in 2021. She emphasizes the rise in deeper stories and increased usage of brand CEOs to get the message out. Laura also discusses the importance of creating a pathway to attract members of Gen Z to the PR industry. To share your feedback, contact:   Doug Simon: dougs@dssimonmedia.com   or news@dssimonmedia.com - 212.736.2727   For more info go to: https://www.dssimon.com
12:12
October 07, 2021
Transitioning from Agency to In-House Communications - Monique Kelley, Takeda Pharmaceuticals
Monique Kelley, Neuroscience & US Commercial Operations Communications Lead, Takeda Pharmaceuticals, shares insights into her transition from agency to in-house communications. She offers advice on how to avoid setting a glass ceiling for yourself reaching your full potential. Monique also discusses how being a former athlete has helped her succeed in the workplace. To share your feedback, contact:   Doug Simon: dougs@dssimonmedia.com   or news@dssimonmedia.com - 212.736.2727   For more info go to: https://www.dssimon.com
12:51
October 05, 2021
Getting Coverage for Local Organizations - Darlene Hollywood, Hollywood Agency
Darlene Hollywood, Principal, Hollywood Agency, shares tips on getting media coverage for local organizations and brands. She emphasizes the importance of focusing on the people when crafting the story. Darlene also discusses the need for building strong relationships when it comes local media.   To share your feedback, contact:   Doug Simon: dougs@dssimonmedia.com   or news@dssimonmedia.com - 212.736.2727   For more info go to: https://www.dssimon.com
06:45
September 30, 2021
Communicating as a Health-Tech and Tech-Health Company - Stephanie Marchesi, WE Global Health
Stephanie Marchesi, President, WE Global Health, shares insights into the significant transformation of the health industry in the last five years. She breaks down the differences between positioning yourself as a health-tech or tech-health company and how to handle regulation challenges. Stephanie also discusses how to communicate the mix of function and purpose.
10:49
September 28, 2021
Integrating Earned Media With Paid Media - Michael Roth, The Bliss Group
Michael Roth, Owner and Managing Partner, The Bliss Group, discusses the importance of integrating earned media with paid media. He emphasizes the need to form strategic alliances with practices with relevant expertise. Michael also shares how his experience in law school helped him navigate through PR.
10:34
September 23, 2021
Communicating with Women About Healthcare - Wendy Lund, CCO, Organon
Wendy Lund, CCO, Organon, discusses the challenges of establishing a culture focused on women healthcare. She emphasizes the importance of having a vision to be successful in overcoming those challenges. Wendy also shares key insights from Organon’s research on how to communicate with women about healthcare.
09:32
September 20, 2021
Building Trust Among Employees - Jonathan Jordan, Edelman LA
Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.
09:35
September 15, 2021
Integrating Celebrities & Influencers into Brand Campaigns - Ali Taekman, Partner, BPCM
Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.
09:45
September 13, 2021
Developing Effective Brand Differentiation - Jennifer Temple - Chief Communications Officer at Hewlett Packard Enterprise
Jennifer Temple, Chief Communications Officer at Hewlett Packard Enterprise, reveals brand strategies she has learned since the company’s split from HP. She discusses how the brand shaped its own narrative, despite consumer association with the former firm, and tactics used to build brand awareness and differentiation. Jennifer also dives into creating a brand image while HPE needed to undergo restructuring with a new CEO and business model.
09:10
August 17, 2021
Consumer Interaction Post Covid - Alina Diaz - Managing Director at MSL Group
Alina Diaz, Managing Director of Consumer Practice at MSL Group, speaks on the new means of interactions between communicators and consumers. She emphasizes the absence of physical touch creating new means of internal and external marketing, which has shown to vary between different demographics. Alina also touches on the change in consumer sentiment on virtual communication and responses to it.
11:42
August 12, 2021
Brand Strategies in Mergers & Acquisitions - Art Stevens - Managing Partner at The Stevens Group
Art Stevens, Managing Partner at The Stevens Group, goes deep into the intricacies of mergers and acquisitions. He shares tactics for brands to optimize their firm in order to maximize value for a buyout, for both buyers and sellers. He also touches on the demographic shift in employee tenure at modern companies, and where the next generation is heading with regards to ownership and sale of firms.
11:10
August 10, 2021
Optimizing Modern Communications in Healthcare - Cori McKeever - Global President of Healthcare at Golin
Cori McKeever, Global President of Healthcare at Golin, discusses the means in which firms can optimize their campaigns and communications to appeal to the right audiences. She takes it further into her specific industry, healthcare, and how the modern climate on health following COVID can influence the PR tactics brands implement. She emphasizes the distinction in tactics used to reach Pharma clients and general health/wellness clients.
10:04
August 10, 2021
Redesigning Brand Communication - Lisa Rosenberg - Partner+President of Consumer Brands at Allison+Partners
Lisa Rosenberg, Partner + President, Consumer Brands at Allison+Partners, shares insights on the future of brand communications. She speaks about how her experience as a judge at Cannes provided a window into how brands can deploy a compelling narrative to forge meaningful connections in an increasingly fragmented world. Lisa also explains how brands can avoid becoming a “chaser of culture” and move towards making a more sincere and meaningful impact.
12:01
August 02, 2021
Tips for Brand Growth in Changing Environments – Alex Slater, CEO and Founder of Clyde Group
Alex Slater, CEO and Founder of Clyde Group, shares findings on where company leaders stand when it comes to DE&I engagement. He offers guidelines for brands on how to get involved to aid healthy conversation and awareness. Alex also discusses the main principles that Clyde Group follows to be best agency to work with and work for.
10:56
July 29, 2021
The Modern Purpose of Public Relations – Michelle Olson, Managing Director at Lambert & Co
Michelle Olson, Managing Director at Lambert & Co, talks about the changing roles of communicators in public relations. She emphasizes the importance of the means in which PR departments protect and promote companies through research and tactical positioning. She further discusses the growth prospects of the industry as a whole, and how firms can capitalize on it.
12:21
July 27, 2021
How Brands Can Leverage Streaming Platforms - Dallas Lawrence, Head of Communications, Roku Platform Business
Dallas Lawrence, Head of Communications at Roku Platform Business, dissects the nuances of the streaming world and how communicators can effectively gain leverage in that space. He discusses how the streaming platform has changed advertising, dubbing it a ‘renaissance period’ for ads, with many brands producing more dynamic content to communicate their specific messaging. You can learn more about Roku Advertising here.
12:49
July 26, 2021
Navigating the Socio-Cultural Climate – Krishana Davis, Director of Digital, Precision Strategies
Krishana Davis, Director of Digital at Precision Strategies, gives her take in how communicators can effectively navigate their environment and the peoples within them. She touches on political and sociocultural issues such as sentiments on the election, and how communicators must shift and adapt as culture does the same.
11:23
July 21, 2021
Tips For Effective Company Launch – Kari Watson, Managing Partner, MacDougall Advisors
Kari Watson, Cofounder and Managing Partner at MacDougall Advisors, discusses the ways to optimize a healthcare startup’s launch. She emphasizes the need for well-thought-out communications strategies, and the importance of the preparation stage pre-launch. She further touches on mistakes to avoid and common pitfalls new firms fall into.
07:08
July 12, 2021
The Nuances of Company Purchase - Rick Gould, Managing Partner, Gould+Partners
Rick Gould, Managing Partner at Gould+Partners, encourages business owners to run their company as if they’re going to sell it. He shares tips on selling a firm, and how both parties can capture the most value from the transaction. Rick also reveals the factors that buyers are most cognizant of such as the owners market salary, an owner’s ‘understudy’ and more.
08:19
July 07, 2021
How To Make Sustainability Appealing - Katya Hantel, Senior Director of Sustainability, Conagra Brands
Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand and sub brands.
08:57
July 06, 2021
Evolution of Public Relations - Amy Rosenberg, Founder & President, Veracity Marketing
Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”
06:21
July 01, 2021
Brand Behavior Post Covid - Avra Lorrimer, Executive Vice President, Hill+Knowlton Strategies
Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.
09:26
June 22, 2021
Targeting Female Audiences – Megan Driscoll, CEO & Founder, EvolveMKD
Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.
10:01
June 15, 2021
Startup Marketing & PR – Tim Johnson, President, Upraise Marketing + Public Relations
Tim Johnson, President of Upraise Marketing + Public Relations, provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in the early stages.
06:55
June 11, 2021
Controlling the Brand Narrative – Sabrina Macias, VP & Communications, DraftKings Inc.
Sabrina Macias, Vice President of Global Communications at DraftKings, addresses how communicators can reach their audiences in authentic and nuanced ways. She goes in depth on how brands can control the narrative of their portrayal in their respective markets and business environments. She emphasizes the importance of preparation for one’s public relations moves based on other contingent factors such as consumer sentiment, cultural factors, and other stakeholders of the firm.
09:58
June 09, 2021
Creating Authentic Partnerships with Non-Profits - Vanessa Wakeman, Founder & CEO, of The Wakeman Agency
Vanessa Wakeman, Founder & CEO, of The Wakeman Agency, a social change firm providing strategic communications support to nonprofits and socially responsible companies, discusses how brands can start integrating social justice into their messaging in an authentic way. She dives into the agency’s Louder than Words initiative, which was developed to help correct pervasive funding inequities in the social change sector, through the first ever directory of BIPOC led nonprofits. The directory will provide pathways for socially responsible companies to identify and partner with nonprofits led by people of color. Vanessa also emphasizes the power of language and the need to evaluate and adjust the use of certain phrases that do not reflect or create a sense of belonging for all.
10:50
June 07, 2021
Delivering Hospitality on Digital Platforms - Cathy Decker, Co-Founder & Principal, The Decker/Royal Agency
Cathy Decker, Co-Founder & Principal, The Decker/Royal Agency, discusses how to create a welcoming environment and navigate the challenges of hospitality while staying safe. She sheds light on an agency’s role in working with hospitality brands, and how one can integrate with management to create the most customer value.
09:06
June 04, 2021
Creating Social Change Through Communications - Valarie De La Garza, CEO, Fenton
Valarie De La Garza, CEO, Fenton, shares insights on how to create positive social change through strategic communications. She discusses the shift from just talk to action for demonstrating greater inclusivity. Valarie also goes into navigating the definition of what social good is from multiple perspectives.
09:52
June 03, 2021
Importance of Inclusive Communications - Christina Stejskal, VP, Global Communications, Fender
Christina Stejskal, VP, Global Communications, Fender, emphasizes the importance of crafting inclusive marketing campaigns and strategic overarching messaging. She shares examples of how the brand manages to keep existing customers engaged and involved while offering insights into securing quality media over quantity.
11:49
May 26, 2021
Associations and Member Value - Jennifer Curley, President & CEO, Curley Company
Jennifer Curley, President & CEO, Curley Company, discusses how associations had to navigate the challenges of hosting events as a result of the pandemic. She emphasizes the importance for associations to provide member value. Jennifer also goes into how the agency helped their clients to be nimble in the current dynamic environment.
07:10
May 24, 2021
Leading a Legacy PR Agency - Cathy Fink, President, Makovsky
Cathy Fink, President, Makovsky, offers insights into the challenges of taking on a leadership role at a legacy PR agency. She shares lessons learned and practices from her experiences at a larger public traded company that can have a positive impact in a smaller organization. Cathy also discusses the evolving role of communications and the increased need for transparency.
07:39
May 20, 2021
Brand Positioning Outside of its Vertical - Laura Duda, SVP & CCO, Goodyear
Laura Duda, SVP & CCO, Goodyear, shares insights on positioning a brand outside of its traditional vertical. She shares the challenges of integrated messaging following an acquisition and a joint venture with a competitor. Laura also provides her perspective on how polarization and politics can challenge a company’s external communications approach.
11:05
May 18, 2021
The Importance of an Impactful Leader - Ken Jacobs, PCC, CPC, Principal, Jacobs Consulting & Executive Coaching
Ken Jacobs, PCC, CPC, Principal, Jacobs Consulting & Executive Coaching, discusses the key role leadership plays in an organization’s success. He stresses the importance of building trust and fostering influence with your constituents as a leader. Ken also emphasizes the increased need to have an opportunity mindset.
10:55
May 14, 2021
A Global Outlook on Hospitality - Sophie Merven, Head of Communications, IHG Hotels & Resorts
Sophie Merven, Head of Communications, IHG Hotels & Resorts, shares her outlook for travel post-COVID from a global perspective. She also discusses how the organization was forced to rethink themselves and make significant changes as a result of the pandemic. Sophie also emphasizes the increased role of PR and earned media in the current environment.
10:39
May 13, 2021
Managing Foodservice Communications - Gina Judge, Senior Director of Communications, PepsiCo
Gina Judge, Senior Director of Communications, PepsiCo, discusses navigating communications for the company’s foodservice business, which encompasses “away from home” channels that were greatly impacted by the pandemic. She sheds light on how PepsiCo worked with employees, customers and consumers to make a positive impact in struggling communities and tackle social injustice. Gina also shares key principles she believes are important to advance your career as well as build strong communications programs.
10:30
May 12, 2021
Navigating a Decentralized Brand Environment - Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian
Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian, discusses the challenges of aligned messaging for different museums under the Institution’s umbrella brand. She emphasizes the importance of soft skills and soft influence in building effective relationships within the decentralized enviornment of the Institution. Julissa also dives into the organization’s creative initiatives to reach people across the nation through digital means.
11:51
May 07, 2021
The Comeback of Travel - Linda Rutherford, SVP & CCO, Southwest Airlines
Linda Rutherford, SVP & CCO, Southwest Airlines, shares her predictions for the comeback of travel. She emphasizes the increased importance of integrating communications with marketing. Linda also discusses lessons learned from the pandemic that will continue to be relevant moving forward.
10:31
May 04, 2021
Communicating as a Company Leader - Chris Foster, President, North America, BCW Group
Chris Foster, President, North America, BCW Group, shares insights on how the expectations on how to communicate have changed for organization leaders. He discusses the increased importance of DE&I and his own journey of becoming a Black agency leader. Chris also dives into the rising trend of CEOs being more engaged in the communications strategy.
10:50
May 04, 2021
The Future of the Workplace - Christine Barney, CEO, RBB Communications
Christine Barney, CEO, RBB Communications, emphasizes that what you stand for as a business is more important than ever. She shares insights on the future of the workplace, and how her team was prepared for the remote environment. Christine also dives into the agency’s initiatives in the ESG space.
07:38
May 04, 2021
Increased Demand for Satellite Media Tours - Doug Simon, Founder & CEO, D S Simon Media
Why are satellite media tours growing in importance as a must use public relations tool? What are best practices? Host Doug Simon interviewed Doug Simon, Founder & CEO, D S Simon Media. They discussed the significant rise in demand for satellite media tours and the increased importance for organizations to communicate with their stakeholders through the media. He offers insights from Nielsen and local TV producers on recent viewership trends. Doug and Doug also shared the benefits of conducting satellite media tours remotely, making them more efficient and authentic.
06:20
April 30, 2021
Navigating Different Voices in the Travel Space - Kristen Vigrass, President, The Brandman Agency
Kristen Vigrass, President, The Brandman Agency, shares insights on the challenges of travel communications during COVID and transitioning into a post-pandemic environment. She breaks down how to navigate messaging for different organizations in the industry. Kristen also dives into the Brandman Agency Partner Program that her team developed to provide opportunities for experienced PR professionals to join the Agency’s network.
10:12
April 28, 2021
Maintaining Company Culture Remotely - Ali Lundberg, President, J Public Relations
Ali Lundberg, President, J Public Relations, shares best practices for maintaining culture in the workplace while being remote and spread out. She offers advice on how to gradually revive the travel and hospitality space that has been severely impacted by the pandemic. Ali anticipates a strong return for aspirational travel stories as we transition into a post-COVID environment.
10:28
April 26, 2021
The Pandemic's Impact on Women in the Workplace - Ashley Miles, Founder & CEO, Franklyn West
Ashley Miles, Founder & CEO, Franklyn West, and President, New York Women in Communications, breaks down some of the challenges faced by women and women of color in the workforce as a result of the pandemic. She offers advice for organizations to tackle these issues with a focus on retaining and growing existing talent while reengaging those women who exited the workforce. Ashley also shares tips for women looking to advance in their careers in the current environment.
10:07
April 21, 2021
Forming New Healthcare Companies - Donna LaVoie, President & CEO, LaVoie Health Science
Donna LaVoie, President & CEO, LaVoie Health Science, offers insights into communications challenges for newly formed healthcare companies. She breaks down some of the regulatory hurdles faced by these organizations. Donna also shares best messaging practices for companies who are in the later stages of growth.
06:06
April 20, 2021
Staying Creative in a Time of Massive Change - Jackie Hartzell, Public Relations Director, Lowe’s
Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.
07:54
April 16, 2021
Relationship Shift Between Brands and Consumers - Joanna O’Connell, VP and Principal Analyst, Forrester Research
Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.
08:56
April 13, 2021
Rebirthing a Post-Peak Brand - Karen Clyne, Head of Global Communications, BlackBerry
Karen Clyne, Head of Global Communications, BlackBerry, sheds light on the brand's journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.
07:21
April 08, 2021