PR's Top Pros Talk

Planning and prioritizing communications initiatives is crucial to any business, but how can you do it effectively? Stacey Jones, Chief Communicator at Honeywell, shares her process for assembling the right team. She explains how to gain the trust of the C-suite when developing new strategies. Stacey also shares the importance of connecting communications plans to business objectives. Learn about D S Simon Media: https://www.dssimon.com

Paddi Hurley, Managing Director of Health at Allison, describes when clients should move forward with a branded healthcare campaign versus an unbranded healthcare campaign. Paddi emphasizes the importance of taking time to find an authentic spokesperson. Paddi also shares how technology can play a role in clinical trials.

Carin Warner, Co-Founder of Notably, discussed the key factors to success in her life and business. She explains how she makes her AI clients stand out in the press. Carin also discusses how PR strategies can boost lead generation efforts.

Learn about D S Simon Media: https://www.dssimon.com

April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She also emphasizes the importance of authenticity in PR and working with clients to put their words into action, before taking their brand stories to the press.

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Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends.

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The first episode of our series "How PR is Promoting AI" features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.

Laura Brusca, Chief Communications Officer at Forbes, discusses her team's strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications (NYWICI). Laura also explains the important role of relationship-building.

Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance of messaging.

Learn more about D S Simon Media here.

Brandi Sims, Founder & CEO of Brandinc PR, shares her top tips for creating a winning collaboration between a celebrity and a brand. Inspired by her own internship experience, Brandi discusses how she started a program to help others break into the industry. Brandi also emphasizes the importance of being a mentor as well as a mentee.

Learn more about D S Simon Media here.

Jen Fuhrman-Kestler, Managing Director of Health Services at Ketchum, discusses how the changing health ecosystem will affect communications. Jen shares the importance of keeping audiences front of mind when collecting and analyzing data. Jen also talks about some of the trends health communicators might see throughout 2024.

Rachel Huff, President and Founder of Victoire & Co, gives valuable advice on how agencies and clients can build trusting relationships. Rachel shares the top reasons clients hire and fire agencies, and how agencies can stand out when pitching a new client. Rachel also explains how agencies can effectively navigate team turnover both agency and client-side.

Jamie Dowd, North America Health Lead at Weber Shandwick, discusses the impact of misinformation and shares how brands can address it with empathy. Jamie talks about her passion for supporting female leaders in PR. Jamie also shares the importance of maintaining momentum for female-driven campaigns.

Rosanna Maietta, Chief Communications Officer and Senior Counselor to the CEO at the American Clean Power Association, shares her tips on how to navigate a fast-paced news cycle and build strong relationships with reporters to combat misinformation. Rosanna also talks about the evolution of the communications role.

Megan Prock McGrath, Managing Director of MacDougall Advisors, shares what to keep in mind when communicating with investors and consumers. Megan discusses the importance of setting milestones in advance and following through with them. Megan also talks about the impact of the COVID-19 pandemic in the biotech space.

Ben Finzel, President of RENEWPR and Founding Principal of The Change Agencies, shares some common misconceptions about the role of public relations. Ben shares the story of how The Change Agencies started and its impact on clients. Ben also explains the challenges the communications industry still has to work on, including diversity, equity and inclusion in recruitment, retention and promotion.

Shannon Moylan, Senior Vice President of Public Relations at imre, explains how the head and the heart concept can be applied to healthcare communications and beyond. Shannon shares valuable advice on how to turn ideas into actions and explains the differences between media outlets. She also discusses the importance of enthusiasm during the pitching process.

Learn about D S Simon Media here: https://www.dssimon.com/

Alex Ebanks, Vice President of Communications for ESSENCE Ventures, shares some exciting milestones for the brands she works with. Alex describes how organizations can effectively lead the next generation in their internship and mentorship programs. Alex explains the important factors she considers before choosing to partner with an agency. Alex also shares valuable advice to students about how to make a lasting impression while networking. 

Click here to watch the “Time of Essence” documentary series. 

Cheryl Overton, Founder and Chief Experience Officer of Cheryl Overton Communications, defines the designing for the margins philosophy and shares how she applies it through her work with clients. Cheryl also explains how brands can obtain loving consumers and discusses her 2024 trend predictions.

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Tish Van Dyke, Executive Vice President at JPA Health, describes how the One Health concept can be applied to an organization's core business. Tish describes key findings from JPA’s latest report, "One World, One Health: Exploring the Connectability between Human, Animal and Environmental Health". Tish also shares her excitement for the future of the industry.

Click here to download the report.

Learn more about D S Simon Media here: https://www.dssimon.com/

Are you ready for the changing corporate communications landscape? Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Atlanta Southeast Market, Edelman, dives into the key findings of Edelman’s 2023 Future of Corporate Communications Study. She explains what business areas CCOs should focus on and the traits they should lead with. Radina also shares how CCOs can get the most value out of collecting and analyzing data.

To download the study, click here: https://www.edelman.com/2023-future-of-corporate-comms#download

Blake McEvoy, Head of U.S. Corporate Affairs for Respiratory & Immunology, Vaccines & Immune Therapies at AstraZeneca, describes the communicator's role in the healthcare transformation. He explains how leaders can provide value to the next generation of workers. He also shares his insights on how the healthcare industry is developing a people, planet, and society-focused approach.

Jim O'Leary, Chief Executive Officer at Weber Shandwick, North America, explains the shifts to the corporate affairs profession that have taken place over the past several years – and how the trends of today, for artificial intelligence to CEO turnover, will affect the industry’s future.

Carrie Blewitt, Senior Vice President at Story Partners, discusses the use of jargon in public relations. She also explains how to develop a clear and effective pitch to the media.

Learn more about D S Simon Media: https://www.dssimon.com/

Jenny Wang, Senior Vice President at CLYDE, discusses why DE&I remains business critical when it comes to all stakeholders, including consumers and employees. She explains four pillars of consideration for communicators to consider when it comes to DE&I and health equity communications. Jenny also shares her tips on how brands can avoid performative allyship.

Brendan P. Lewis, Executive Vice President of Global Communications and Public Affairs at Oatly, shares his top three pieces of advice for job seekers. He opens up about the importance of maintaining a work-life balance. Brendan also offers his insights on when brands should take risks.

Learn more about D S Simon Media here.

After sharing the history behind her firm’s name, Laura Liotta, President and Founder of Sam Brown Inc. Healthcare Communications, dives into corporate communications and how she works with healthcare companies to get their messages across to various audiences. Laura also offers insights on leveraging authentic spokespeople, including celebrities.

Cherilyn Cecchini, M.D., Partner at FINN Partners, reflects on the lessons she has learned from her residency and how they apply to her communications role. Cherilyn describes how medical professionals and agency leaders can effectively work together with patients and their families. Cherilyn also shares valuable information from her medical research.

Ryan Lilly, Senior Vice President and Managing Director of MWW Health, describes the dos and don'ts of building a healthcare practice at an agency. Ryan explains how healthcare communicators are continuing to lead with a value-based care approach. Ryan also discusses the importance of patient privacy.

Doug Broad, Principal of Three Rings Inc., shares how his agency’s hands-on media relations approach positively affects its employees and clients. Doug also discusses how analyst relations should go beyond simply getting in reports and explains some trends they are seeing in the VC space.

Jennifer Bodner, CEO of Babbit Bodner, discusses how to manage the unpredictability of PR by planning ahead and knowing when to pivot. Jennifer emphasizes the importance of gathering insights during the research process. She talks about the value of being a scrappy and strategic communicator. Jennifer also shares what Taylor Swift, Beyoncé, and the Barbie movie have in common.

Chrissy Faessen, Principal at ConwayStrategic, shares the methods she uses with clients to develop strategic and authentic messaging. Chrissy also explains how she connects with reporters through email and social media and discusses developing visibility opportunities during tight news cycles for her healthcare clients.

Marie de Foucaud, Founder and CEO of Elovation Consulting, describes how the Saudi Fashion Commission is making a huge impact on local communities. Marie highlights her experience connecting with upcoming talent and political leaders for the Saudi 100 Brands project. Marie also shares what communicators need to know before working with international brands.

Krysten Copeland, Founder of KC & Co Communications, discusses the importance of having open and inclusive conversations when planning the messaging for a campaign. She also discusses valuable tools such as polling through social media to ensure a client’s target audience is being reached. Krysten also shares her advice for getting stories on local and national TV news.

Learn more about D S Simon Media: https://www.dssimon.com/

Amina Colter Jones, Senior Vice President, on Edelman’s Health and Multicultural teams, explains how safe spaces can lessen the divide between executives and associates when it comes to racial justice progress. Amina shares the impact of affirmative action and explains why communicators should research the policies. Amina also shares her advice on how companies can be more inclusive in their hiring process.

Learn more about D S Simon Media: https://www.dssimon.com/

Natalie Boden, Founder and CEO of BODEN Agency, shares her insights on how brands can engage with the Hispanic cohort authentically during Hispanic Heritage Month (and beyond) and why understanding local and cultural nuances matter when reaching this fast growing community. She also discusses her new children’s book, “Sasha’s Big Question,” which she wrote in response to the question “Mom, why do you work?” which many moms (more than dads) are faced with during their motherhood and career journeys. To purchase the book visit: https://store.bookbaby.com/book/sashas-big-question

Learn more about D S Simon Media: https://www.dssimon.com

Doug Simon talks to Annie Pace Scranton, Founder and CEO of Pace Public Relations and Author of The Guide to Earned Media. Annie explains how communicators can build authentic relationships with journalists. She talks about what to include in an email pitch. Annie also shares her journey of becoming an entrepreneur. 

Buy a copy of The Guide to Earned Media here.

Seth Linden, President of ⁠Dukas Linden Public Relations⁠, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.

Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.

Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.

Learn more about D S Simon Media here: https://www.dssimon.com/

Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.

Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at Weber Shandwick, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘Earned Effect Study’.

Tina Beaty, Acting Chief Marketing & Experience Officer for SHRM, explains how businesses can advance their employee brand and experience by hosting events and training in the Metaverse. Tina also discusses how companies can redefine their relationship with technology.

Binna Kim, Group CEO and Co-Founder of Vested, shares how communicators can deliver stories to a wider audience besides just sending a press release. Binna discusses the rise of employer brands after the start of the COVID-19 pandemic. Binna also shares a powerful message for current and aspiring leaders.

For more info go to: https://www.dssimon.com

Paul Holmes, Founder and Chair of PRovoke Media, explains why companies should not only lead with their values but obtain a greater business purpose. Paul discusses current events such as the Disney lawsuit and Bud Light's recent ad campaign. Paul also reflects on the growth of the PR industry.

Read Paul's article here: https://www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues

Sarah Berman, President of The Berman Group, explains how the global real estate industry can utilize the Metaverse. Sarah also shares how Metaverse 3.0 events can be accessible and engaging to clients and participants alike.

Learn more about Metaverse 3.0 here: https://www.dssimon.com/metaverse/

Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds.

Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. He was appointed to the post by President Biden and the White House. In his role, Blackwell serves as the principal point of contact for news media and the public, both domestically and in over 64 countries. Since joining the Biden-Harris administration, Troy has overseen the media relations for several milestone events including the safe return of Volunteers to over 54 countries, the historic arrival of Peace Corps Volunteers in Viet Nam, the MOU signing between the Peace Corps and the Korea International Cooperation Agency, and the agency's new global climate initiative that was announced at the Global Citizen Festival in New York City. Additionally, Blackwell is the Treasurer of the Diversity Action Alliance Board of Directors; a member of Google/PRWeek’s Changemakers Council; and the Chairman of the Big Apple Performing Arts (BAPA).

If you or someone you know is interested in the Peace Corps, click this link for more information.

To share your feedback, contact Doug Simon: dougs@dssimonmedia.com

Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.

To share your feedback, contact:

Doug Simon: dougs@dssimonmedia.com

or

news@dssimonmedia.com - 212.736.2727

For more info go to: https://www.dssimon.com

Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.

To share your feedback, contact:

Doug Simon: dougs@dssimonmedia.com

or

news@dssimonmedia.com - 212.736.2727

For more info go to: https://www.dssimon.com

Eleanor Hawkins, Communications Strategist and Writer for Axios, shares valuable insights into how communications leaders can cut through the noise by getting comfortable with data, leaning more into what their audience is saying, and more. Eleanor also discusses the research behind the successful Smart Brevity® method.

To share your feedback, contact:

Doug Simon: dougs@dssimonmedia.com

or

news@dssimonmedia.com - 212.736.2727

For more info go to: https://www.dssimon.com