DTC Podcast

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Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs.

Key Insights:

The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space.

Strategic Evolution: How Kizik is redefining its demographic focus and product offerings to cater to a fashion-conscious audience.

Marketing Mastery: Insights into Kizik's successful use of video marketing and humor to create a compelling brand narrative.

Listen to uncover the strategies behind Kizik's growth and how they're making waves in the footwear industry.

Timestamps:

[00:00:00] Introduction to Brett Swenson and Kizik's Marketing Philosophy

[00:02:00] How Customer Feedback Shapes Product Design at Kizik

[00:04:00] The Journey of Kizik’s Rebranding and Targeting a Younger Audience

[00:06:00] Strategies for Effective Top-of-Funnel Marketing

[00:08:00] The Role of Experiential Marketing and Out-of-Home Advertising

[00:10:00] Future Directions and New Initiatives at Kizik

Hashtags:

#Kizik #MarketingStrategies #BrandEvolution #ProductDesign #InnovationInRetail #BrettSwenson #FootwearIndustry

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Welcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Cosmos.

Work with Pilothouse! https://pilothouse.co

Key Insights:

Understanding Amazon's New Fees: Learn how strategic management can turn new fees into a competitive edge.

Leveraging Placement Modifiers: Discover how adjusting your ad placements can drastically improve your Amazon ad campaign's ROI.

Exploring Amazon Cosmos: Get ahead with insights on Amazon's AI-driven initiative aimed at enhancing consumer search and purchase experiences.

Equip yourself with the knowledge to navigate these changes successfully and keep your Amazon business thriving.

Timestamps:

0:00 - Introduction

2:00 - Discussing the Increase in Amazon Fees and Strategies for Sellers

4:10 - How Amazon's AI Is Changing Inventory Management

6:20 - Deep Dive into Placement Modifiers for Amazon Ads

8:30 - Strategies for Handling Amazon's New Fees and Inventory Challenges

10:50 - Exploring AI-Driven Product Search Enhancements on Amazon

13:00 - Effective Ad Placement and Bidding Strategies on Amazon

15:20 - Amazon’s AI and Future E-commerce Trends

17:40 - Insights on Maximizing Product Visibility and Sales on Amazon

19:50 - Wrap-Up: Key Takeaways from Today's Amazon Strategies Discussion

Hashtags:

#Amazon2024 #Ecommerce #AmazonAI #DTCpodcast #AmazonSellers #AmazonAdvertising #SEOStrategies #EcommerceTrends #AmazonFees #AmazonTips

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In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads.

For the Full Presention: Watch on YouTube

Motion is the platform that ties together data and creativity to help you find more winning ads you can scale!

He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members.

Takeaways

Creative strategy is crucial for the success of advertising campaigns.

A systematic process, including research, ideation, and analysis, helps find more winners.

Building avatars and understanding pain points are essential for effective creative strategy.

Collaboration between media buyers, creative strategists, and creative team members is key to success.

Book a demo of Motion

Timestamps:

00:00 - Introduction

02:00 - The Interplay of Creativity and Data in Advertising Success

04:30 - Breaking Down the Creative Strategy Process: Research to Ideation

07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling

09:30 - The Role of AI in Creative Development and Efficiency

12:00 - Future Trends in Creative Advertising and Strategy Roles

Hashtags:

#CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp

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Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 million subscribers and a staggering $7.3 million in annual revenue—without spending a dime on paid advertising.

What You'll Uncover in This Episode:

Epic Origins: Discover the seeds of Epic Gardening's growth, from a solo blog to a content juggernaut, blooming into a digital and physical gardening powerhouse.

Strategic Growth Tactics: Kevin dives deep into the strategies that skyrocketed his platform's growth, detailing the pivotal moments and decisions that led to exponential increases in audience engagement and revenue.

DTC Mastery: Learn how Epic Gardening seamlessly transitioned into the direct-to-consumer space, launching products that resonated deeply with their audience, validated through community engagement.

Content Is King: Unveil the content strategy that powers Epic Gardening's success across platforms, generating 100-120 articles a month and commanding a substantial presence on YouTube and social media.

Why Tune In? This episode is a treasure trove for entrepreneurs and DTC professionals seeking to understand the power of community-driven brand growth, strategic content marketing, and the art of leveraging online engagement to drive product sales. Kevin's journey underscores the potential of passion, precision, and patience in building a business that not only generates impressive revenue but also contributes positively to its community.

Timestamps:

00:00 - Introduction

02:10 - The Rise of Gardening Content on Social Media

04:30 - The Transition from Content to DTC Success

07:00 - Leveraging Social Media for Brand Growth

09:20 - Epic Gardening's Approach to Product Development

11:40 - The Impact of Pandemic on Gardening and E-commerce

14:00 - Strategies for Building a Gardening Community

16:20 - Future Directions for Epic Gardening

Hashtags:

#EpicGardening #KevinEspiritu #GardeningTips #DTCBranding #SocialMediaGrowth #GardeningCommunity #SustainableGardening #GardenInfluencer #PlantCare #UrbanGardening

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Welcome to today's episode of the DTC Podcast, where we dive deep with Jordan from JoGo into the stormy seas of Gmail's latest email authentication requirements. As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam folder and maintaining stellar deliverability rates.

In this episode, we cover:

• Adapting to Gmail's New Rules: Understand the need for a sending domain and the critical setup of email authentication records.
• Avoiding Inboxing Problems: Learn the pitfalls of incorrect domain setup and strategies for effective domain warming.
• Navigating Apple's Privacy Updates: Discover how Apple's privacy measures affect email click metrics and what it means for your marketing strategy.

Why listen? For anyone looking to fine-tune their email marketing efforts, this episode is packed with expert advice on adjusting to email providers' ever-evolving landscape, ensuring your messages hit the inbox every time.

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Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS.

Start your own SMS Synergies. Learn More

Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean and her husband in 2013, Miss A has transformed from an ambitious e-commerce startup to a booming retail and online presence. Join us as Jean shares insights on leveraging SMS marketing and retail strategy to foster brand growth and customer loyalty.

Key Highlights:

Explosive Growth Through YouTube: Discover how Miss A harnessed the power of YouTube in its early days, sending products to influencers and witnessing rapid growth.

Retail Expansion: Learn about Miss A's strategic expansion to 30+ brick-and-mortar stores, their selection process, and the impact on brand visibility.

Mastering Product Selection: With 10,000 SKUs and a keen eye on trends, Miss A keeps their lineup fresh and relevant, catering to Gen Z and millennials.

SMS Marketing Excellence with Postscript: Dive into how Miss A uses Postscript SMS to enhance customer engagement, from personalized shopping experiences to strategic promotions.

Timestamps:

00:00 - Introduction

02:30 - Key Strategies for Customer Retention and Product Launches

05:00 - The Role of Retail Expansion in Miss A's Growth

07:30 - Utilizing SMS for Effective Customer Engagement

10:00 - The Evolution of Influencer Marketing in Beauty

12:30 - Advice for Aspiring Beauty Brand Founders

Hashtags:

#MissA #BeautyIndustry #RetailStrategy #CustomerRetention #InfluencerMarketing #Entrepreneurship #AffordableBeauty #ECommerce #BeautyTrends #StartupSuccess

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Hello and welcome to the DTC Podcast. Today, we're thrilled to have Neil Patel, a titan in the digital marketing space, back on the show. Neil brings a wealth of knowledge from his extensive experience in driving growth for businesses of all sizes. In this episode, we delve into a topic on every marketer's mind: the role of AI in marketing. We'll explore Neil's latest findings on AI vs. human-created content, the best practices for integrating AI into your marketing strategy, and why combining human creativity with AI might be the key to unlocking unprecedented growth.

Join us as we uncover:

Why human creativity still reigns supreme in content creation.

Practical tips for effectively using AI in your marketing efforts.

Neil's vision for the future of AI in marketing.

Timestamps:

00:00 - Introduction to Neil Patel & AI in Marketing

02:00 - AI vs. Human Content: Which Performs Better?

04:20 - Leveraging AI for SEO & Content Creation

06:40 - Strategies for Agency Growth to Hundreds of Millions

09:00 - Mastering Consumer Intent Across Platforms

Hashtags:

#NeilPatel #DigitalMarketing #AIinMarketing #SEOStrategies #ContentCreation #MarketingTrends #AgencyGrowth #ConsumerIntent #DTCpodcast

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In this conversation, Eric, Spencer, and Marina discuss the love for TikTok and the amount of time spent on the app. They also explore the importance of efficiency in working with creators and how media buyers and creators can be more effective. The conversation delves into creating effective content requests and the need for alignment between media buyers and creators. They also discuss the future of TikTok and the potential impact of its potential ban. The main takeaway is the importance of creating content and finding ways to engage with the TikTok audience.

Takeaways

Efficiency is key when working with creators to generate effective content.

Clear and concise content requests are essential for creators to understand the brand's objectives.

Testing different approaches and analyzing performance data can lead to more successful ads.

Building a strong relationship and alignment between media buyers and creators is crucial for effective collaboration.

Creating content and engaging with the TikTok audience is essential for success on the platform.

Timestamps:

00:00 - Introduction to Maximizing TikTok for Brands and Creators

02:00 - The Importance of Clear Goals and Messages in TikTok Ads

04:00 - Strategies for Efficient Content Production on TikTok

06:00 - The Power of Authenticity in TikTok Advertising

08:00 - Analyzing TikTok Ad Performance: What Works and What Doesn't

10:00 - The Future of TikTok: Industry Insights and Predictions

Hashtags:

#TikTokMarketing #ContentCreation #DigitalAdvertising #SocialMediaStrategies #BrandGrowth #TikTokForBusiness #CreativeCollaboration #VideoMarketingTips #TikTokTrends #PilotHouse

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In this conversation, Anthony Mink, co-founder of Live Bearded, shares his journey of starting and growing a successful direct-to-consumer (D2C) brand. He discusses the implementation of the Entrepreneurial Operating System (EOS) framework, the importance of building a strong community and brand, and the effective direct marketing strategies that have contributed to the company's growth. Anthony emphasizes the value of authenticity, connection, and long-term focus in building a sustainable business. He also highlights the significance of investing in the right team and continuously learning from industry experts. Overall, Anthony's story showcases the power of consistent execution and staying true to your values in the D2C space. In this conversation, Anthony Mink discusses his online presence and upcoming podcast, as well as his appreciation for the DTC Podcast. He emphasizes the power of capitalism and the importance of transparency in business. Mink also highlights the need to bring soul back into business by creating value-driven cultures and communities. He concludes by discussing the role of rebels in entrepreneurship and expressing his desire for future collaboration.

Takeaways

Implementing the Entrepreneurial Operating System (EOS) framework can help improve team alignment and accountability.

Building a strong community and brand requires authenticity, connection, and a focus on long-term relationships with customers.

Effective direct marketing strategies, such as sample funnels and giveaways, can drive customer acquisition and retention.

Investing in the right team and continuously learning from industry experts are crucial for long-term success in the D2C space. Building an online presence through platforms like Instagram, Twitter, YouTube, and personal websites can help entrepreneurs connect with their audience and share valuable insights.

The DTC Podcast has provided actionable steps that have helped entrepreneurs generate revenue and grow their businesses.

Capitalism, when aligned with values and operated transparently, can be a powerful system for elevating people to prosperity.

Entrepreneurs have the opportunity to redefine business by creating value-driven cultures and communities.

Rebels in entrepreneurship have the potential to disrupt legacy capitalism and bring soul back into business.

Timestamps:

00:00 - Introduction to Anthony Mink and Live Bearded

02:00 - The Genesis of Live Bearded

05:00 - Importance of Product-Centric Giveaways

10:00 - Strategies for Customer Retention and Email Marketing

15:00 - Leveraging Organic Content for Brand Awareness

20:00 - Investing in Talent and Team Building for Growth

25:00 - The Power of Networking and Continuous Learning

30:00 - Planning for the Future: Live Bearded 2.0 and Beyond

35:00 - The Impact of "Made in America" on Consumer Choices

40:00 - Advice for Entrepreneurs on Building Sustainable Businesses

45:00 - Closing Thoughts and Future Plans

Hashtags:

#LiveBearded #Entrepreneurship #eCommerce #DTCMarketing #BusinessGrowth #StartupAdvice #BrandBuilding #CustomerRetention #EmailMarketing #ContentStrategy

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In this conversation, Eric and Ismail discuss the current state of SEO and the changes happening in the search engine results page (SERP). They explore the increase in Reddit and Quora content in search results and the concept of Parasite SEO. Ismail explains the importance of valuable content, brand building, and the power of video in SEO. They also touch on Google's SGE and the future of search, including the potential for a more community-oriented SERP. The conversation concludes with a discussion on the importance of SEO for e-commerce brands and the need for a strong SEO strategy.

Takeaways

The SERP is currently showing a lot of Reddit and Quora content, indicating a shift in what Google and users consider valuable and trustworthy.

Parasite SEO involves leveraging high-authority websites like Reddit and Quora to boost rankings and drive traffic to your own website.

Google is actively fighting against low-value and unhelpful content, emphasizing the importance of valuable and unique perspectives in content creation.

Video is a powerful tool in SEO, as it increases time on page, engagement, and provides a more personalized and valuable user experience.

Timestamps:

00:00:00 - Introduction

00:02:10 - The Rise of Video Content in SEO Strategy for E-commerce

00:04:20 - Understanding Parasite SEO and Its Effects on Search Results

00:06:30 - The Power of Reddit and Community-Driven Content in SEO

00:08:50 - Building Brand Authority through SEO and Omnichannel Strategies

Hashtags:

#SEOStrategies2024

#EcommerceGrowth

#GoogleSGEUpdate

#VideoContentMarketing

#DigitalMarketingTips

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Welcome to the latest episode of the DTC Podcast, where we dive into the incredible journey of Four Sigmatic, a brand that's reshaping how we think about coffee. Today, Rick Cadotte shares the inside scoop on their strategic pivot from Meta to Amazon, unleashing a wave of creative and aggressive marketing strategies at the top of the funnel. Discover how targeting beyond the mushroom coffee aficionados to everyday coffee drinkers looking for an upgrade has led to remarkable growth and market share capture.

Key Insights:

Embracing Amazon's targeting capabilities to connect with high-intent audiences.

The art of keyword magic, reaching people tired of the same old coffee routine.

Lessons in adaptability: Moving from Meta's challenges to Amazon's opportunities.

Timestamps:

00:00 - Introduction to Rick Cadotte and Four Sigmatic

02:00 - Evolution of Marketing Strategies from TV to AI

04:20 - The Impact of Direct Response and Attribution in Advertising

06:45 - Leveraging Amazon for Growth and Market Share

09:30 - The Importance of Memory Structures in Marketing

12:00 - Strategies for Top-of-Funnel Marketing Success

14:30 - The Role of Product Quality and Consumer Experience

17:00 - Insights on Using Reddit for Brand Marketing

19:50 - Evaluating the Tech Stack and Tools for Marketing Efficiency

22:10 - Closing Thoughts and Future Plans for Four Sigmatic

Hashtags:

#FourSigmatic #DTCMarketing #BrandGrowth #EcommerceSuccess #MarketingStrategies #ConsumerBrands #DigitalMarketing #AmazonAdvertising #PodcastInterview #DirectToConsumer

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In this episode, Jordan Gordon, Pilothouse's Retention Director discusses the importance of funnel support (abandon cart, abandon checkout etc) in email marketing and provides tips for optimizing funnel support emails.

Work with Jordan and Pilothouse ➝ https://pilothouse.co

He explains how to extend the life of the cookie to improve conversion funnel support and suggests running reactivation programs to win back customers. Jordan also emphasizes the need for cadence testing and shares strategies for using content effectively in conversion funnel support emails. He introduces the concepts of coverage rate and persistence rate as metrics to monitor the effectiveness of funnel support. The episode concludes with a teaser for the next episode on email deliverability issues.

Takeaways

Funnel support is crucial for driving conversions in email marketing.

Extending the life of the cookie can improve conversion funnel support.

Cadence testing helps optimize the timing of funnel support emails.

Using engaging content in conversion funnel support emails can increase their effectiveness.

Monitoring coverage rate and persistence rate provides insights into the performance of funnel support.

Timestamps:

00:00:00 - Introduction to Conversion Funnel Support and Campaign Optimization

00:02:00 - Motion: The Creative Analytics Platform Explained

00:04:10 - Extending Cookie Life for Improved Funnel Support

00:06:10 - Cadence Testing: Optimizing Email Timing for Better Engagement

00:08:10 - Innovative Email Content Strategies for Increased Conversions

00:10:20 - Managing Complex Email Rules and Optimizing Conversion Rates

Hashtags:

#EmailMarketing #ConversionOptimization #DigitalMarketing #FunnelSupport #CadenceTesting #CreativeAnalytics #Ecommerce #DTCMarketing

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Hello and welcome to DTC Podcast, today we're pulling up a stool with Vyper Industrial CEO, Dayne Rusch who noticed the modifications his father made to his workshop chair that improved its comfort and functionality, and recognized a massive opportunity to update a century old industry standard.

https://www.vyperindustrial.com/

Now an 8 figure powerhouse with customers like Tesla, SpaceX, Delta, and Honda, Dayne reflects on the journey and dishes about the marketing strategies propelling them to 112% year over year revenue growth..

Vyper is what happens when you combine American innovation, crafstmanship and Family Heritage to create a truly problem solving design and an amazing brand.

Listen and you'll take away key insights like

The importance of investing early: how Pilothouse helped fuel Vyper's biggest ever q4 on Meta Ads

How Vyper's strategic TV approach is paying massive dividents at top of funnel

Why made in america is principle Vyper continues to bank on...

Pull up a chair and let's look under the hood...

On with the show!

Timestamps:

0:00 - Introduction to Dayne Rusch and Vyper Chairs

1:00 - The Origin Story of Vyper Chairs

2:20 - Growth Trajectory and Major Clients

3:50 - Marketing Strategies That Fueled Success

5:00 - Navigating Economic Challenges and Opportunities

6:10 - The Role of TV and Digital Advertising in Scaling

7:30 - Product Range and Innovation

8:45 - Building a Strong Brand Identity

10:00 - Future Plans and Scaling Strategies

11:15 - Lessons Learned and Advice for Entrepreneurs

12:30 - Q&A: Understanding Vyper's Customer Demographics

13:45 - Closing Thoughts and Where to Find Dayne Rusch

Hashtags:

#VyperChairs #DayneRusch #Entrepreneurship #Innovation #BusinessGrowth #MarketingStrategies #DTCpodcast #EcommerceSuccess #MadeInAmerica #StartupJourney #ScalingBusiness

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It's All Killer, No Filler and today we're jamming with Aves from Pilothouse about the burgeoning trend of short-form content in social video platforms. In an era where attention spans are shrinking, Avery enlightens us on how to capture and engage audiences in mere seconds. Today’s episode is a treasure trove for brand founders and marketers who aim to stay ahead in the fast-paced digital arena. Here’s what you’ll unpack in just a few minutes:

1. The Power of Brevity: Learn how to distill your message into a compelling 3-5 second narrative.

2. Understanding Your Audience: Insights into creating content that resonates with specific demographics using humor and relatability.

3. The Balance of Technology and Humanity: Discover the fine line between leveraging AI for data and infusing human creativity into your content.

In a nutshell, this episode is a masterclass in adapting to the latest trends in digital marketing and consumer behavior. Tune in for these golden nuggets of wisdom that could redefine how you approach social media marketing.

Timestamps:

0:00 - Introduction

2:10 - The Rise of De-Influencing and Authentic Marketing

4:30 - Leveraging AI for Creative Content without Losing the Human Touch

6:50 - Success Stories: Real Examples of Short-Form Video Impact

9:00 - Future of Advertising: Human-Centric AI and Beyond

Hashtags:

#DigitalMarketing

#ShortFormVideo

#InfluencerMarketing

#CreativeAI

#MarketingTrends2024

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Hello and welcome to DTC Podcast, I'm Eric Dyck, today we're forecasting the future of First Party Data with a couple SAAS Legends: Richard Harris, CEO of Black Crow AI and Klaviyo's President, Steve Rowland...

https://blackcrow.ai

https://klaviyo.com

With third party cookie data disappearing, first party data becomes all the more important... This conversation covers the current state of the "cookiepocalypse" and a deep dive on what some really smart brands are doing with AI to create predictions about how to engage your customer across channels to produce the best customer experiences, across all channels.

You'll learn:

How AI can amplify your customer retention strategies, through personalized customer journeys, or "strands"

How the best brands balance their Email and SMS communications...

The Future of Omnichannel CX, driven by predictive AI...

It's not every day we get a Senior Executive from a Public Company on the DTC Podcast, So listen in...

and stick around until the end where I ask Steve how far Klaviyo is from investing in a Superbowl commercial

On with the show!

Timestamps:

[00:00] Introduction: Forecasting the Future of First-Party Data

[02:10] The Impact of Third-Party Cookie Changes on Marketing

[04:20] Utilizing AI for Customer Retention and Personalized Journeys

[06:40] Strategies for Effective Email and SMS Communication

[09:00] Growing Your List and the Role of Predictive Analytics

[11:20] The Future of Autonomous Marketing Systems

Hashtags:

#FirstPartyData

#DigitalMarketing

#AIinMarketing

#EmailMarketing

#SMSMarketing

#CustomerRetention

#DTCpodcast

#BlackCrow

#Klaviyo

#DataPrivacy

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Hello and welcome to DTC Podcast, is actually flowing through my internal organs as we speak. Today you'll meet, Dan Crosby the Canadian Protein Mogul who recently bid and to his initial surprise bought, Biosteel from the clutches of an ugly bankruptcy proceeding splashed all over the headlines...

https://biosteel.ca

Biosteel is a no sugar, clean ingredient electrolyte beverage that rose to mass awareness in Canada and hockey loving parts of the United states due to it's deep partnership as the official beverage of the NHL that not only includes intense branding, but a deep product market fit with players across all levels of hockey, plus lots of loyal superstar supporters in the NFL, NBA and more.

Before bankruptcy, Biosteel was burning over $11M a month, building brand equity and sales that grew 124% in the last fiscal year.

Now Dan gets to take over with a clean sheet, a strong track record, and an incredible opportunity that could easily be the Canadian CPG Comeback story of the year...

In this podcast Dan lays out his plans for righting the Biosteel ship, streamlining retail, maintaining the incredible brand equity he's building with NHL and extending it into the grass roots of the kids who actually collect the containers just like Prime.

Make sure you're truly hydrated, with electrolytes that guarantee the water gets where it needs to go...and on with the show!

Timestamps:

00:00 - Introduction to Dan Crosby and the BioSteel Story

02:00 - The Strategy Behind Buying BioSteel

04:30 - Rebuilding BioSteel: Challenges and Wins

06:45 - The Future of Sports Nutrition with BioSteel

09:00 - Community Feedback and the Role of Social Media in Reviving Brands

Hashtags:

#BioSteelComeback #SportsNutrition #BusinessStrategy #DanCrosby #HealthyLifestyle #Entrepreneurship #ComebackStory #ElectrolyteBeverage #BioSteelSports #InnovationInNutrition

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It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING.

Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more)

Timestamps:

[00:00:00] Introduction

[00:02:00] The Role of Creative Analytics in Shipping Winning Ads

[00:04:30] Analyzing Meta Ads Performance and Strategies in February 2024

[00:07:00] The Shift Towards Efficiency and Higher AOV in Ad Spend

[00:10:00] Leveraging AI Tools and Advantage Shopping Campaigns for Better ROI

[00:13:00] Insights on Facebook Shop's Success Factors and Conversion Rate Optimization

Hashtags:

#MetaAds2024

#DigitalMarketing

#EcommerceStrategies

#CreativeAnalytics

#FacebookShop

#AIAdvertising

#BrandRecognition

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're talking brand building with the Internet's Marketing Director Oren John.

Oren is one of my favorite content creators on Instagram, Twitter, and TikTok under the handle OrenMeetsWorld where he creates videos that covers the intersection of high fashion, brand creation, and the business of Apparel...

Today's talk is a masterclass on premium branding, and what takes to generate social momentum for today's brands.

You'll learn

Why specialized niche apparel and fashion products are overtaking the legacy players in the DTC Space

Why you should think about your influencer / creator strategy like a GM would a sports team.

and we go in depth on Oren's strategies for building his own brand, along with the most detailed and valuable answer we've ever gotten on the "How would you spend $50K to grow your brand question" so make sure you stick around for that.

Break out the Rick Owens cutlery, Oren's serving up premium insights on this week's DTC Podcast....on with the show!

Timestamps:

00:00:00 - Introduction: Meet Oren John, Internet's Marketing Director

00:02:20 - The Shift to Niche Apparel and Specialized Products

00:04:30 - Leveraging Influencer Strategies for Brand Growth

00:06:50 - The Importance of Omni-Channel Presence in 2024

00:09:00 - Insights into Effective Short-Form Video Content

00:11:20 - Launching a Brand with Oren John: Strategies & Advice

Hashtags:

#DTCpodcast

#BrandBuilding

#SocialMediaStrategy

#InfluencerMarketing

#ContentCreation

#FashionBranding

#OrenJohn

#MarketingInsights

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In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO strategies. He shares insights on optimizing the cart and checkout experience on Shopify, including the use of cart sliders and dynamic upsells. Additionally, Brett introduces the concept of Headless Commerce and its potential for improving page speed and overall CRO performance.

Takeaways

Approach CRO from a media buyer's perspective by treating it like a media buying campaign and testing different elements of the conversion funnel.

Consider audience segmentation and context when implementing CRO strategies to cater to the specific needs of different user segments.

Optimize the cart and checkout experience on Shopify by using cart sliders, dynamic upsells, and one-page checkout.

Explore the potential of Headless Commerce to improve page speed and overall CRO performance.

Consistently test and optimize various elements of the conversion funnel to ensure continuous improvement and maximize conversions.

Timestamps:

00:00:00 - Introduction to CRO in Media Buying

Highlighting the importance of optimizing page experience for diverse traffic sources, especially on Facebook, and the impact of device compatibility on campaign success.

00:02:00 - Launching Successful Campaigns with Motion

Exploration of Motion, a creative analytics platform, and its role in bridging the gap between media buyers and creative teams for crafting winning ads.

00:04:00 - The Media Buyer's Approach to CRO

Brett discusses his transition from media buying to CRO, emphasizing the strategy behind testing and optimizing for different audience segments.

00:06:10 - Optimizing for Tablet Traffic

The rising significance of tablet traffic in e-commerce and strategies for creating a tablet-friendly user experience to boost conversions.

00:08:20 - Shopify Cart and Checkout Optimization

Discussion on the latest trends in Shopify's cart and checkout process, including one-page checkouts, dynamic upselling, and the impact of headless commerce on page speed and user experience.

Hashtags:

#CRO #MediaBuying #Ecommerce #ShopifyOptimization #DTCMarketing #FacebookAds #ConversionRateOptimization #HeadlessCommerce #DigitalMarketing #EcommerceSuccess

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Welcome to the DTC podcast, where we're excited to feature Taylor Fraser, a vital force behind the innovative sock brand Outway.

A Victoria local and seasoned e-commerce expert, Taylor brings a wealth of experience and a unique perspective on brand growth and strategy. In this episode, Taylor shares his biggest learning from 2023: the power of simplification and returning to fundamentals in business.

Diving deep into the post-pandemic landscape, Taylor discusses how Outway navigated the challenges of rapid growth, the importance of cutting back on complexity, and the strategic decision to focus on what truly drives sales. He reveals the pivotal role of scrutinizing every aspect of the business, from marketing channels to product lines, and how this rigorous approach led to more effective operations and increased profitability.

Moreover, Taylor sheds light on a critical hiring decision, providing insights into the importance of aligning team members with the brand's core values and vision. He also touches on the importance of data-driven decision-making, the simplification of email marketing strategies, and the exciting journey into Amazon as a new channel for growth in 2024.

Join us for this enlightening conversation with Taylor Fraser, where you'll gain invaluable insights into the art of simplifying your business strategy while scaling effectively in the dynamic world of direct-to-consumer e-commerce.

Timestamps:

0:00 - Introduction to Taylor Fraser and Outway's Growth Journey

2:00 - Navigating Post-Pandemic E-Commerce Landscape

4:20 - The Power of Simplification in Product and Marketing Strategies

6:30 - Critical Hiring Decisions and Team Alignment with Brand Values

8:50 - Exploring Amazon as a New Growth Channel for Outway

11:10 - The Role of Data-Driven Decisions in E-Commerce Success

Hashtags:

#ECommerceGrowth #DirectToConsumer #BusinessStrategy #Outway #DTCpodcast #ECommerceTips #AmazonStrategy #DataDrivenMarketing #ProductSimplification #TeamBuilding

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It's All Killer No Filler and today we're talking TikTok Shops and their Affiliate program with Spencer from Pilothouse.

Learn how you can get your brand on TikTok though Affiliates without having to worry about building out your own big organic presence.

Timestamps:

00:00:00 - Introduction to TikTok Shops & E-commerce Success

00:02:00 - The Role of Creative Content and Analytics in TikTok Advertising

00:04:10 - Understanding TikTok's Market Position and User Engagement

00:06:30 - Exploring TikTok Shops Affiliate Programs

00:08:40 - Commission Structure and Fees for TikTok Shops

00:10:50 - Effective Strategies for TikTok Shops Success

Hashtags:

#TikTokShops #EcommerceStrategy #TikTokMarketing #AffiliatePrograms #SocialMediaSales #CreativeContent #DigitalMarketing #TikTokForBusiness #OnlineSales #TikTokAdvertising

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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired.

Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focused on aquiring existing brands to apply his unique skill set to, rather than starting them from zero, so his perspective on the DTC game is always multi-dimensional...

Today's talk dives into his brands' increased focus on proactive SEO and content marketing, the power (and longevity) of building a personal brand, and the mechanics of buying established brands...

Join us for an insightful conversation packed with actionable strategies, personal business philosophies, and a look into the future of e-commerce through the lens of one of the industry's most respected figures...

On with the show!

Timestamps:

0:00 - Introduction

2:00 - The Importance of SEO and Content Marketing in Today's E-Commerce

4:00 - Strategies for Building a Powerful Personal Brand

6:00 - Insights into Acquiring and Scaling Existing Brands

8:00 - The Future of E-Commerce and Predictions by Ezra Firestone

Hashtags:

#EzraFirestone #DTCpodcast #EcommerceSuccess #SEOStrategies #PersonalBranding #BusinessGrowth #Entrepreneurship #DigitalMarketing #BrandAcquisition #EcommerceTrends

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On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He emphasizes the measurement of marketing efficiency ratio and the potential for a hybrid strategy with Performance Max and standard shopping campaigns. Additionally, Brian mentions the use of scripts to extract deeper insights and automate reporting in Performance Max.

Takeaways

Performance Max campaigns require careful consideration of asset groups, segmentation, and the use of first-party data.

Including branded keywords in Performance Max campaigns depends on the price point of products and the length of the consideration phase.

Lead generation success in Performance Max campaigns can be done, but only for broad offers that can qualify people from a broad spectrum of people.

For product-specific campaigns, standard shopping campaigns may be more effective than Performance Max.

Measuring marketing efficiency ratio is crucial for evaluating the effectiveness of Performance Max campaigns.

Scripts can be used to extract deeper insights and automate reporting in Performance Max campaigns.

Timestamps:

00:00 - Introduction to Performance Max in 2024

02:20 - When to Use Performance Max vs. Standard Shopping

04:30 - Importance of Creative Analytics with Motion for DTC Brands

06:40 - Optimizing for New Customer Acquisition with Performance Max

08:50 - Strategies for Segmenting and Targeting in Performance Max Campaigns

11:00 - Leveraging Marketing Efficiency Ratios (MER) for Campaign Evaluation

Hashtags:

#PerformanceMax #EcommerceMarketing #DTCBranding #GoogleAds2024 #DigitalMarketingStrategies #CreativeAnalytics #CustomerAcquisition #MarketingEfficiencyRatio #AdTargeting #EcommerceTrends

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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka.

In this episode, we delve into the pivotal moments of brand evolution and the power of a compelling narrative in shaping a brand's journey. We'll explore the intersection of brand identity and performance marketing, and the crucial role of storytelling in creating an authentic and engaging brand experience.

The Eureka Moment: where niclas realized everything is a story, and how it revolutionized his approach at Salomon and Houdini.

Crafting Iconic Brands: Learn how Niclas helped transform these outdoor brands into cultural icons, blending innovation with captivating stories.

Future of Branding and why you should never call what you make CONTENT, instead focusing on the fusion of brand story telling and strategic marketing.

Niclas also pitches me on changing the name of this podcast to Direct to User, eflecting his philosophy and approach while working with brands like Houdini, where the focus is on viewing customers not just as consumers but as users who actively engage with the product.

I'll take it under consideration, but I already have the hat...sooo

Join us as we uncover these insightful perspectives with Niclas, offering valuable lessons for brand builders and marketers alike.

Timestamps:

00:00:00 - Introduction to Niclas Bornling and the Art of Storytelling in Branding

00:02:00 - The Evolution of Brand Identity at Salomon and the Outdoor Industry

00:14:20 - Breaking Into the Running Shoe Market: Insights from Craft Sportswear

00:33:10 - The Rise of Challenger Brands in Running Footwear: Hoka and On's Success

00:47:30 - Direct Response Marketing Strategies in Sports Apparel

Hashtags:

#BrandStorytelling

#RunningShoes

#DTCMarketing

#SportsApparel

#CraftSportswear

#InnovationInSports

#AthleteBranding

#MarketingStrategies

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In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value throughout the customer journey. He also highlights the importance of measuring click-through rate and revenue per click to evaluate the effectiveness of email campaigns. Jordan concludes by previewing the next topic on optimizing conversion funnel support.

Takeaways

Assets in the marketing funnel should tell the user where they are, what they need to do, and what's in it for them.

Reinforcing value throughout the customer journey is crucial for maximizing conversions.

Measuring click-through rate and revenue per click helps evaluate the effectiveness of email campaigns.

Optimizing conversion funnel support, including site abandon, browser abandon, cart abandon, and checkout abandon, is essential for driving conversions.

Timestamps:

00:00:00 - Introduction to Email Marketing Success Strategies

00:02:00 - Crafting Compelling Email Subject Lines for Maximum Engagement

00:04:00 - The Importance of Email Content Consistency & Value Reinforcement

00:06:00 - Optimizing Email to Landing Page Conversion Funnels

00:08:00 - Strategies for Seasonal Launches and Product Promotions via Email

00:10:00 - Future Email Marketing Topics: Conversion Funnel Support and Anti-Spam Techniques

Hashtags:

#EmailMarketing #DigitalMarketing #DTCpodcast #MarketingStrategies #ConversionOptimization #CustomerRetention #SubjectLines #EmailCampaigns #PilotHouse #AllKillerNoFiller

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Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it.

https://cleanhub.com

Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from the environment than they use, with AI technology that keeps track of every pound collected ...

Plastic is everywhere and pretty much unavoidable in our modern lives, but CleanHub helps brands take proactive and measurable efforts to help brands reduce their plastic footprint, and put love for the planet into the core of the brand identity.

This conversation will help you come to grips with the world of plastic, along with the challenges, and great developments in becoming a more circular economy. We'll also cover the rise of the conscious consumer, and what your brand needs to do to resonate with them.

The power of environmental action in brand identity

How to avoid greenwashing in your sustainability communications...

Only listen to this podcast if you care about the future of planet Earth...and are excited about the opportunity we have as purveyors of plastics to clean things up....

Timestamps:

0:00 - Introduction to CleanHub and its mission

2:36 - The importance of sustainability in waste management

4:58 - Sudscrub: A case study on integrating sustainability

7:25 - Building environmental consciousness into a brand

9:57 - Tangible actions for conscious consumers

12:21 - Measuring CleanHub's impact: 14 million pounds of waste collected

14:47 - The role of packaging assessment in sustainability

17:12 - The future of biodegradable plastics and waste management

19:35 - Wrapping up the conversation on revolutionizing waste management

Hashtags:

#CleanHub #Sustainability #WasteManagement #EnvironmentalImpact #BiodegradablePlastics #ConsciousConsumer #PackagingAssessment #GreenFuture #Innovation #CircularEconomy

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization.

This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height of Gainful's crazy growth, to the sandobx for creating Eric's new venture in the CPG space as he builds Sobo Foods, to bring health consciousness and authentic flavors to the typically bland and low quality dumplings you might find in your grocer's freezer.

Expect a deep dive into the intricacies of navigating the retail landscape, the art of building a brand that resonates with consumers, and the critical importance of product quality and customer experience.

Expect a tasty dumpling...on with the show...

Timestamps:

0:00 - Introduction to Eric Ji Sun Wu's Journey

2:15 - The Growth and Success of Gainful

4:30 - Transitioning to Sobo Foods and Embracing Sustainability

6:45 - Customer-Centric Approach in Business

9:00 - Innovations in Health and Nutrition Startups

11:15 - Adapting to Retail Challenges and Opportunities in Sobo Foods

Hashtags:

#Entrepreneurship #StartupJourney #SustainableFood #NutritionInnovation #EricJiSunWu #Gainful #SoboFoods #HealthStartups #BusinessInsights #RetailStrategy

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Hello and welcome back to another episode of All Killer, No Filler. If you haven't already started your Valentines Day advertising, chances are you've seen the telltale roses, hearts, and love-filled colors on your social feeds.

Join Eric Dyck and Jocelyn and Abby from the Pilothouse Meta team as they delve into the dynamic world of Valentine's Day marketing, exploring innovative strategies used by leading ecommerce brands.

This episode offers:

Insightful analysis on the use of color psychology, particularly reds, pinks, and purples, in creating successful ad campaigns.

The significance of express shipping in boosting sales, alongside expert insights on optimizing ad spend.

A discussion on the influence of emotional appeals and self-love themes in advertising with practical tips you can steal for your own campaigns.

On with the show!

Timestamps:

00:00 - Introduction to Valentine's Day Marketing Trends

02:20 - The Impact of Color Trends on Consumer Engagement

04:30 - The Role of Shipping Offers in Boosting Sales

07:00 - Utilizing User-Generated Content for Authentic Marketing

10:10 - Adapting Marketing Strategies in Economic Downturns

12:30 - Innovative Promotional Strategies for Valentine's Day

Hashtags:

#EcommerceMarketing #ValentinesDaySales #DigitalMarketingStrategies #DTCpodcast #OnlineAdvertising #MarketingTrends #UserGeneratedContent #CreativeMarketing #BusinessGrowth #SEOoptimization

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Hello and welcome to DTC Podcast, I'm Eric Dyck.

Today we're exploring a unique partnership between two of my personal favorite brands – the outdoor blanket sensation Rumpl, and the eco-conscious apparel trailblazers at Houdini. This episode isn't just about a product; it's about a philosophy, a journey of sustainability, and the art of meaningful collaboration.

Wylie Robinson from Rumpl makes his return to the podcast joined by Houdini's Josef Nystrom Baksaas from to unravel the story behind their fascinating collaboration "The Reconnect Puffy Blanket".

https://rumpl.com

https://houdinisportswear.com

We're talking about everything from the challenges of integrating supply chains to the ethos of circular design, and how these brands are redefining the outdoor gear landscape.

So, whether you're gearing up for your next adventure or you're passionate about sustainable design, this episode is packed with insights that you won't want to miss. Get ready to be inspired, as we delve into a conversation that's all about pushing boundaries and staying true to your values.

Let's jump right into the heart of this innovative partnership. Grab your favorite blanket, find a cozy spot, and on with the show!

Timestamps:

0:00 - Introduction to the Episode and Guests

2:20 - The Philosophy and Journey of Sustainability

7:50 - Challenges in Integrating Supply Chains

14:30 - Material Story and Technical Aspects of the Collaboration

23:10 - The Outdoor Gear Market and Consumer Trends

30:00 - Building a Relationship with Users, Not Consumers

Hashtags:

#DTCpodcast #SustainableOutdoorGear #Rumpl #Houdini #EcoFriendlyProducts #OutdoorAdventure #SustainableDesign #CollaborationInnovation #OutdoorGearTrends

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It's All Killer No Filler and we're chatting today with Rob and Clifford from Pilothouse Amazon, to discuss the number one thing we see brands do incorrect with their Amazon Ads campaign structures, exactly how to diagnose it, and how to do it right.

Why you need to break your branded terms out from your broad campaigns ASAP

How to structure your business and your Amazon listing to reduce returns before they happen

Timestamps:

00:00:00 - Introduction to Amazon Advertising Strategies

00:02:10 - Distinguishing Branded vs. Non-Branded Campaigns

00:04:20 - Effective Listing Optimization Techniques

00:06:30 - Tips for Managing Amazon Return Rates

00:08:50 - Harnessing the Power of Customer Reviews

Hashtags:

#AmazonSellingTips #EcommerceStrategies #DTCPodcast #AmazonAdvertising #ProductListingOptimization #CustomerReviews #ReducingReturns #AmazonFBA #OnlineBusiness #EcommerceSuccess

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To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative return for your all your marketing channels... Are you truly ominchannel, or want to be? Then go to Keends.com to get a taste of modern media mix analysis... but for now, on with the show! Timestamps: 0:00 - Introduction to Media Mix Analysis and DTC Brand Planning 2:30 - Understanding Top-of-Funnel Marketing and Its Importance 5:00 - The Role of AI in Modern Marketing Mix Analysis 7:15 - Omni-Channel Strategies: Are They Still Relevant in 2024? 9:30 - Identifying Points of Diminishing Returns in Media Spending Hashtags: #DTCMarketing #MediaMix2024 #MarketingStrategy #DigitalMarketing #BrandGrowth #AIinMarketing #OmnichannelStrategy #MarketingTrends2024 #KeenDecisionSystems Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're reheating the concept of microwave cookery, with Anyday founder, Steph Chen, and her Marketing Lead Danielle Walsh... We learn about the family business origin of this upstart brand, coming from the world's largest cookware dynasty, Meyer... Today's podcast deep dive on the power of story-telling, and a master class on the practical, low-fi tactics that Anyday uses to engage customers, and indoctrinate them into the Anyday family... From plain text emails, to outrageously long welcome sequences that invite customers to cook salmon in the work microwave this podcast clears the air on an appliance that has been long limited to melting butter and popping popcorn. Nuke, Nuke - who's there? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Nate, Taylor and Jacob about the 2024 State of the Union for Meta Ads including our 3 pillars of success, how to avoid the Q4 hangover, our thoughts on the raging Cost Cap Debate, and Zuck's Macadamia - Kobe Leave-The-World-Behind Compound. Check out this sweet Cost Cap debate thread: https://twitter.com/oliviaakory/status/1744734724097245442 Timestamps: [00:00:00] Introduction: Overview of Today's Meta Ads Discussion [00:02:30] Q1 Challenges in Meta Advertising: Spend and Conversion Rate Dynamics [00:05:00] Effective Media Mix and Ad Strategies for Early Year Marketing [00:07:30] Bid Strategies on Meta: Cost Caps and Conversion Focus [00:10:15] Integrating TV and Digital Strategies in 2024 [00:12:45] Data-Driven Decision Making: Leveraging Analytics for Meta Ads Hashtags: #MetaAds2024 #DigitalMarketing #Q1MarketingStrategies #MediaMix2024 #MetaBidStrategies #DataDrivenMarketing #DTCAdvertising #FacebookAds2024 #OnlineMarketingTrends #CreativeAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months. Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on the evolution of affiliate marketing for CPG.... Join me and the Drake of DTC as we talk THC, CPG, and the overhyped death of UGC... Timestamps: 00:00 - Introduction to Nick Shackelford and Breeze Cannabis Beverage 02:10 - Strategies for Advertising in Restricted Categories 04:30 - The Art of Building and Scaling a Premium Brand 07:00 - The Future and Evolution of User-Generated Content (UGC) 09:20 - Leveraging Influencer Marketing for Cannabis Products 11:50 - Predictions for the Cannabis Beverage Industry in 2024 Hashtags: #DTCpodcast #CannabisMarketing #NickShackelford #DigitalMarketing #CannabisBeverage #Ecommerce #UGC #InfluencerMarketing #BreezeBeverage #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're diving in with Adam and first-timer Amanda from Pilothouse's Google Ads team who are going to be de-mystifying the complex process of running Google Ads promotions at scale... For the comprehensive Google Ads Promo Checklist, go here Timestamps: [00:00:00] - Introduction: Bidding Strategies and Pre-Sale Preparation [00:02:20] - Understanding Motion: The Creative Analytics Platform for Winning Ads [00:05:00] - Setting Up Automated Promotions and Closing Strategies in Google Ads [00:07:20] - Aligning Promo Times Across Platforms: A Crucial Checklist [00:09:30] - Q1 2024 Promo Strategies: Preparing for Upcoming Sales Hashtags: #GoogleAds #DTCMarketing #PromotionsStrategy #DigitalAdvertising #SEO #EcommerceSuccess #AdBidding #GA4Insights #OnlineMarketing #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC.

Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space.

Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to chat about investment/partnership. Wild!

This talk is wide-ranging and covers Andrew's entire career, ranging from starting one of the top design firms in the world, Metalab, to starting Tiny, taking companies public, hiring and firing CEOS, and everything in between.

You'll also hear:

• Why the Aeropress acquisition made sense and how the negotiations went down
• Bootstrapping vs taking angel, VC, and PE - and why grinders should remember to enjoy the ride!

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Aves and first-time AKNFer Jocelyn jump on to share unfiltered Meta Ads gold to get you prepped for Q5 and 2024 on Meta Ads.

Listen and learn:

• Tips to maximize Q5 (including turning on your BFCM campaigns for extra juice)

• Horizontal and Vertical Scale and 5xing our ad spend

• Why you need to improve your click attribution and how to do it!

• Our favorite offers, brands, and marketing stories

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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today, we're in a bulking phase with Dan McCormick, founder of Create, a creatine gummy brand that Dan's built in public over the past year, driving it to $4 Million dollars in sales in his first year of operation...

We break down the market strategy, the form factor, and the growth marketing plan that's allowed him to scale so quickly...almost like he's on some kind of supplementation...

Stay tuned for Dan's warm takes on the CPC December Debacle, as well as what Twitter's biggest problem is (hint: It's not Disney, it's that their algo sucks.)

Along with tonnes of great insights, this podcast demystifies one of the most popular and widely taken supplements in the world...

Creatine, and much like this podcast It supplies energy to your muscles and may also promote brain health...

In fact, I'm taking it myself, can't you tell? On with the Show!

Timestamps:
00:00 - Introduction to Dan McCormick and Creatine Gummies
02:40 - Building and Scaling a Supplement Brand
05:00 - The Impact of Creatine on Health and Fitness
10:20 - Strategies for High Customer Lifetime Value (LTV)
15:30 - Utilizing Meta for Customer Acquisition
20:45 - Future Trends in Supplement Products

Hashtags:
#CreatineGummies #DTCMarketing #HealthSupplements #CustomerLifetimeValue #MetaAdvertising #Entrepreneurship #HealthAndWellness #SupplementIndustry #DigitalMarketing #BusinessGrowth

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Join us as we catch up with Nate and Taylor who lead Pilothouse's Socials team (Meta Ads and TikTok Ads) on their Black Friday Cyber Monday results.

Stay tuned to learn who we think the clown is in the CPC Debate!

Chapters:

00:00 - Introduction to Black Friday & Cyber Monday Marketing Insights

02:10 - Strategies for Optimizing Ad Spend During Peak Sales Periods

04:30 - Understanding and Overcoming Credit Issues in Marketing Campaigns

06:40 - The Importance of CPC in Digital Marketing Campaigns

08:50 - Product Launches and Unique Offers for Black Friday/Cyber Monday

11:00 - Introducing Scale School: A New Frontier in DTC Marketing Education

Hashtags:

#DigitalMarketing #BlackFridayMarketing #CyberMondayTips #DTCPilotHouse #ScaleSchool #AdSpendOptimization #CPCStrategy #EcommerceMarketing #MarketingEducation

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Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the competition. Additionally, he highlights the significance of short-form video content and the role of different social media platforms in reaching and engaging with audiences. In this conversation, Sean Reyes, the founder of Shock Surplus, discusses his journey in the direct-to-consumer (DTC) space and how he has transformed his business into a media company that sells parts. He talks about the importance of vertical integration and expanding into new markets. Sean also shares his plans to build a full-service shop and invest in a shock rebuild tool kit. He emphasizes the significance of customer lifetime value and the challenges of increasing it. The conversation concludes with Sean providing contact information and discussing the potential for innovation in the DTC space.

Takeaways

Educating customers and providing value-added services can differentiate a brand in the aftermarket industry.

Gatekeeping and lack of transparency are prevalent in the automotive industry, but there is an opportunity to democratize knowledge and empower customers.

Short-form video content, such as TikTok and YouTube shorts, can be effective in reaching and engaging with audiences.

Offering unique services, like same-day shock service, can provide added value and set a brand apart.

Authenticity and category design are key factors in building a successful brand in a competitive market. Vertical integration is crucial for success in the DTC space.

Transitioning from a parts company to a media company can lead to new opportunities.

Investing in a full-service shop can enhance the customer experience and provide additional revenue streams.

Customer lifetime value is an important metric to track and improve in order to drive business growth.

Innovation in the DTC space offers endless opportunities for retrofitting legacy businesses with digital marketing tactics.

Chapters

00:00 Introduction and Topics

01:05 Getting into the Shock Game

03:02 Discovering Drop Shipping

04:01 Starting Shock Surplus

05:24 Cutting Out the Middleman

06:16 The Archaic Aftermarket Automotive Industry

07:22 Educating Customers on Shock Absorbers

10:13 Gatekeeping in the Automotive Industry

13:53 Providing Education and Empowering Customers

16:27 The Aftermarket Market and Growth

17:32 Using Minimum Advertised Pricing to Gain Market Share

18:37 The Role of Meta Ads in the Marketing Strategy

20:18 Manufactured Virality and Brand Rivalries

22:16 The Importance of Short-Form Video Content

24:23 The Impact of the Economy on the Aftermarket Industry

25:27 Competition and Category Design

27:11 Differentiating with Authenticity and Value

30:34 The Tech Stack and Essential Tools

36:35 The Differences in Audience on TikTok, YouTube, and Instagram

39:02 The Importance of Short-Form Video Content

40:50 Vertical Integration and Expansion

41:38 Transition to a Media Company

42:15 Building a Full-Service Shop

42:49 Investing in Shock Rebuild Tool Kit

43:34 Customer Lifetime Value

45:44 Future Plans and Contact Information

46:58 Innovation in the DTC Space

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In this conversation, Eric and Jordan discuss the key strategies and tactics for maximizing retention during Black Friday and Cyber Monday. They cover topics such as increasing message volume, using text-only messages, double tapping, starting early, targeting VIP and repeat buyers, reinforcing the core offer, pre-hero and subject line testing, optimizing revenue procession, using retention.com and Black Crow, filling the funnel early, reaching back in a safe and compliant way, preparing for 2024, turning email into a revenue engine, and coordinating with other channels. They also offer exclusive swag for dedicated listeners.

Takeaways

Increase message volume to capture attention during Black Friday and Cyber Monday.

Use text-only messages and double tapping to engage with customers.

Start early and target VIP and repeat buyers for better results.

Reinforce the core offer and optimize subject lines for revenue procession.

Consider using tools like retention.com and Black Crow for improved retention.

Fill the funnel early and reach back in a safe and compliant way.

Prepare for 2024 by turning email into a revenue engine.

Coordinate with other channels to maximize results.

Exclusive swag is available for dedicated podcast listeners.

Timestamps:

0:00 - Introduction to Email Marketing Strategies for Black Friday

2:10 - Subject Line Optimization for Increased Revenue

4:30 - The Power of SMS Marketing in Customer Retention

6:40 - Email Funnel Optimization for Higher Conversion Rates

9:00 - Strategic Use of HTML Emails and Text Messages

11:15 - Adapting Marketing Strategies for Consumer Spending Trends

Hashtags:

#EmailMarketing #BlackFridayStrategies #DTCTips #MarketingInsights #ConversionOptimization #SubjectLineSecrets #SMSMarketing #DigitalMarketing #EcommerceSuccess #BusinessGrowth

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Hello and welcome to DTC Podcast, I'm Eric Dyck.

Today I'm talking with Nadia Ladak, Co-Founder and CEO of Marlow a trailblazing Toronto company redefining menstrual health with the world's First Lubricated Tampon.

https://wearemarlow.com

Marlow started as a bold solution to a widespread yet overlooked issue in menstrual health, representing a paradigm shift in an industry long-dominated by stagnant product offerings. In this episode, Nadia shares her unique insights on disrupting a traditional market, building a community-focused brand, and leveraging digital platforms for growth.

Ready for a disruption dissertation?

Timestamps:

00:00 - Introduction and Marlow's Origin Story

03:20 - Challenges in Menstrual Health Innovation

08:00 - Building a Strong Brand Community

12:30 - Digital Marketing and Content Strategies

17:00 - Nadia Ladak’s Advice for Entrepreneurs

Hashtags:

#Marlow #MenstrualHealthInnovation #DTCpodcast #StartupCulture #DigitalMarketingStrategies #BrandBuilding #WomenEntrepreneurs #HealthAndWellness #EntrepreneurshipTips #BusinessGrowth

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Join us for a rapid fire retrospective on what happened, what crushed and what tanked for Ecomerce Brands running Google Ads and Amazon Ads with Pilothouse.

Meta Ads + Retention Results discussed next week!

Work with Dougie on Google ads or Clifford on Amazon ➝ Pilothouse.co

Timestamps:

00:00 - Introduction to Black Friday Marketing Strategies

02:10 - Google Ads Success Stories: Revenue Growth and Efficiency Gains

08:20 - Amazon Promotions: Strategically Placed for Maximum Impact

15:30 - SMS Marketing: Enhancing Customer Engagement and Revenue

20:40 - Lessons Learned: Preparing for Future Black Friday Campaigns

Hashtags:

#BlackFridaySales #GoogleAds #AmazonStrategy #SMSMarketing #DTCBrands #MarketingTips #SalesGrowth #HolidayMarketing #EcommerceSuccess #DigitalMarketingStrategies

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Hello and Welcome to DTC Podcast, I'm Eric Dyck. Today we're talkin' water with Santevia's Matthew Gohl

Santevia is a revolutionary water filtration system that puts back some of the essential nutrients that market learding brands like Brita and Zero Water Filter Out.

We met the Santevia team at our event in Las Vegas, where they took the stage and braved a Hot Seat Session with our speakers and audience. The advice we gave on that day has come to inform their new approach and is paying major dividends as Santevia continues to grow aggressively on Amazon and through their retail presence.

Uncover the Marketing Strategies That Propelled Santieva's Water System to Success:

Mastering Amazon Marketplace: Dive into Santieva's approach to dominating Amazon sales, including optimizing product listings and leveraging user reviews for increased visibility.

Social Media Synergy: Explore how Santieva's integrated social media strategy, particularly on platforms like TikTok, augmented their Amazon success by driving brand recognition and trust.

Analytics-Driven Campaigns: Unpack the role of detailed data analysis in Santieva's marketing decisions, from targeting the right customer segments to refining their advertising tactics for maximum ROI.

Timestamps:

0:00 - Introduction: Santevia's Unique Water Filtration System

3:00 - Impact of E-Commerce and Shopify on Business Growth

7:00 - Strategies for Success on Amazon's Platform

12:00 - The Importance of Influencer Marketing in Brand Expansion

16:00 - Future Directions: UK Expansion and New Product Development

Hashtags:

#SanteviaWaterFiltration #DTCpodcast #WaterPurification #EcommerceGrowth #AmazonSalesStrategy #HealthAndWellness #InfluencerMarketing #SustainableLiving #CleanWaterSolution #InnovationInWater

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In this insightful episode of our podcast, Eric and Spencer delve into the dynamic world of TikTok advertising, unpacking the journey from initial experimentation to sustaining long-term success. The conversation is structured around three critical stages of advertising on digital platforms, particularly TikTok.

In Stage 1, they explore the initial phase of discovering what resonates with the audience, emphasizing the importance of creative experimentation.

The discussion then shifts to Stage 2, where the focus is on scaling and optimizing winning strategies. This phase is marked by growth and the excitement of refining successful creatives.

The final segment, Stage 3, addresses the challenges of ad fatigue and the need for innovation, highlighting strategies such as visual refreshes, new content approaches, and the significance of TikTok’s advanced retargeting capabilities. This episode offers valuable insights into the ever-evolving landscape of digital advertising, underscoring the necessity of adaptability and continual learning in the realm of social media marketing.

Timestamps:

0:00 - Introduction to TikTok Ad Changes and Advanced Pixel Matching

2:20 - Strategies for DTC Brands on Shopify Using TikTok

4:40 - Identifying and Navigating the Three Stages of TikTok Growth

7:10 - Scaling Strategies and Creative Testing in TikTok Advertising

9:30 - Navigating the 'Midlife Crisis' Stage and Refreshing Ad Creatives

Hashtags:

#TikTokAdvertising #DTCmarketing #TikTokGrowth #SocialMediaAds #DigitalMarketing #EcommerceStrategies #AdScaling #CreativeTesting #TikTokRetargeting #PilotHouse

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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm chatting with one of my favorite creators and favorite last name havers, Colin Landforce, who's launched his social media presence earlier this year on Instagram, Twitter and TikTok, and has been skyrocketing in followers and popularity, while mining the very niche intersection of Golfing accessories, and Ecommerce business building... https://www.instagram.com/landforce/?hl=en Want to know where to find the best blanks for golf shirts? Follow Colin Want to know the best suppliers for balls, ball markers and gloves? Follow Colin Want to put down the excuses and finally start creating the short form video content that can fuel not only your brand, but an epic personal brand? Listen to this pod and definitely follow Colin... Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Today's AKNF is a power house tour de force where Pilothouse Jordon Gordon lays the complete framework for an email system that maximizes revenue, AS WELL AS Deliverability for Q4.

How to maximize your reach for BANGER emails without hurting engagement

How to limit lower engagement on your STINKER emails without hurting your reputation

How to REHAB Gmail

And so much more...

Watch this one on YouTube for JoGo's amazing visual props...Listen to it a few times, or just work with Jordon ➝ pilothouse.co

Timestamps:

0:00 - Introduction to Email Marketing Makeover

3:00 - Segmenting Your Audience: Engaged vs. Unengaged

7:00 - Strategies for Creating 'Banger' Emails

12:00 - Improving Email Deliverability and Compliance

17:00 - Tailoring Emails for Black Friday Success

Hashtags:

#EmailMarketing #MarketingTips #AKNFPodcast #DigitalMarketing #InboxStrategy #BlackFridayEmails #EmailSegmentation #EmailCampaigns #MarketingMakeover #EngagementBoost

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge

anatta.io/subscription-benchmark-report

rechargepayments.com

Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave Club and Athletic Greens into industry leaders through its unique combination of dedicated digital product teams, strategic guidance, and deep tech stack expertise. Think Dollar Shave Club and Athletic G

Joining Nirav is Lindy Crea, the dynamic VP of Strategic Alliances at Recharge. Recharge is a powerhouse in the ecommerce space, offering an integrated suite of tools that has fueled the growth and customer retention of over 20,000 brands, processing an astounding $20 billion in revenue.

You’ll learn

Why Membership is the new subscription with great examples of how to enrich your concept of “subscribe and save” to something much more valuable

The secrets of the biggest subscription players out there…between Anatta and Recharge, Nirav and Lindy have worked with the heaviest of hitters and have lots of insights to share about what makes them so successful

How to maximise your subscription revenue this BFCM…

The Future of Subscriptions in 2024…

Also for anyone looking for category specific benchmarks from the most successful subscription brands, make sure to grab Anatta’s Subscription Benchmark report from the link in the shownotes.

Hope you enjoy it, on with the show….

Timestamps:

00:00 - Introduction

02:10 - The Evolution of Subscription Programs

09:20 - Strategies for Adding Value to Subscribers

14:00 - Optimizing for Black Friday & Cyber Monday

21:12 - Future Predictions for Subscriptions

Hashtags:

#SubscriptionPrograms #Ecommerce #CustomerLoyalty #DTC #FutureTrends

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