The Duct Marketing Show

Omni-presence, when it comes to marketing, is the idea of being everywhere with your marketing. Organic search, social media, pay-per-click ads, flyers, vans, etc. By having multiple touchpoints with your potential (and hopefully future) customers, they will be more inclined to work with your business. So how exactly do you achieve this?

Social media, blogging and even things like TikTok is the latest trend in business and marketing these days. Most people will argue that you should be on social media because that's where people spend all of their time, and you want to be where people are. I don't think it needs to be done, or at least it's not mission-critical.

One of the many difficulties businesses have with advertising and marketing, especially at the local level, is that they have no idea how well their marketing is performing. What I want to talk about in this episode is understanding the cost of generating a lead for your business. This is very important because this is the foundation of understanding if your marketing is working, and where you should prioritize your marketing budget.

One problem many local business owners face is that generating leads to generating calls, but not enough of them. And not many of those are converting into real business customers sales. Here's where I think most people go wrong and here's what you can do.

Glowing reviews have two real core purposes in marketing your business. The first one, probably quite obvious, is that it's going to help you get more calls. More reviews means (presumably) better business. The second reason you want to do this is because it would help you with SEO.  If you want to rank well in your local Google My Business section, you need reviews and ideally you need as many 5-stars reviews as you can possibly get. In this episode I'll show you how you can get more reviews for your duct cleaning business.

If you've ever looked into digital marketing, you'll see this big argument: "Should you do ads, or should you do SEO?" Let me break down how you decide what you should do and if you should do one or the other... or maybe even just both of them. 

SEO stands for Search Engine Optimisation and it is simply about how to get your website to show up higher in search results. With more visits to your website, you can generate more calls, appointments and drive more profits. A lot of people struggle with this because there are so many different factors that go into how websites are ranked, and understanding how Google's algorithms work. I want to give you the easiest, simplest technique you can apply to your website over the next day to very quickly get significantly better results from your SEO.

If you ever try to research digital marketing, then everyone has a different opinion. One person is telling you to do Facebook advertising. Another is telling you that TikTok or whatever else trending is the way. Others tend to stick to the more "traditional" pure SEO approach. How can you decide the best way the get leads online as a duct cleaning business?

Have you ever go to Google before and search for any type of local business? What you inevitably see is the search engine results page, and it's going to sit atop an ad section, usually followed by a map listings of local businesses, followed by organic results. About 60 to 70% of the calls will come from the map section. That is called Google My Business. In this episode, I want to give you four simple but highly effective tips to rank higher in the Google My Business section. This is the quickest way to get SEO rankings and a significant source of calls from organic search.

There's definitely an argument for a pretty, well-designed website. But do you need spend $10,000+ on creative websites that follow the latest trends? No, it doesn't matter. What we need to have is a website that is extremely effective at generating leads for your business. And in this episode, I want to talk about how exactly can do that.