SBP Digital Marketing Podcast

1. Budget / Expectation
   

• $60 k a year in a person vs $60 with an agency
  
• Expectation of that resource/budget
  
  • Strategy
    
  • Content (Video, Photography, Copy & Design)
    
  • Placement (Ads, Website, Social)
    
  • Reporting (online metrics + leads/sales)
    

1. Experience & Time
   

• Experienced in particular areas of marketing
  
• Develop your own strategy or Hiring High level Marketer
  
• If you have strategy - must train team
  
• Depth of creativity, knowledge & experience (you get a whole team not just 1 person)
  
• Scalability (On off switch) and scale incrementally.
  
• Agency will have skills for each area VS employee will need to be an all rounder (usually less efficient)
  

1. 100% Outsource Vs Working Alongside
   

• Knowing your business & industry inside out
  
• Concerns
  
  • Web Copy
    
  • Targeting
    
  • Imagery etc
    
• Outsourcing 100%
  
  • Pro - Don't have to think about it (agency should take ownership)
    
  • Con - out of sync
    
• Working alongside
  
  • Pro - Marketing will be in sync,up to date & agile (Regular Catch ups)
    
  • Con -  you still need a resource in your team (they may need additional resources too)
    

1. How to choose an Agency
   

Internal

• Define key marketing activities.
  
• Who currently handles this? How?
  
• What areas could be streamlined or improved?
  

Agency Review

• Meet with Agencies
  
• Understand their approach and strategy
  
• Usually those that put in the most at the start are the best
  

Start with your goals in mind. Knowing what you want to achieve allows you to identify more efficient ways of getting there.  If you have a clear vision in mind you will be able to organise your content efforts in a way that drives those goals.  This will also allow you identify what content performs best. Audit your content Images, videos, blog posts, and website pages….conduct a complete audit of all the content surrounding your business.  Review the customer journey to finding your business: Awareness - How they first hear about you (social, ads, seo) Consideration - How they investigate your product or service (website, blogs, ebooks) Conversion - How do they purchase your product or service (e-commerce, meeting booking page)  This will allow you to: Find gaps / drop offs in the customer journey Evaluate which content is performing best. (Driving results + Engaging) Identify opportunities to reuse or repurpose content.  Review your content in full Content that's missing — What is your audience interested in that you haven't covered? Content that's underperforming — Which pieces of content aren't getting the numbers you want? Outdated content — If you have old content, can it be updated or reworked to maintain optimization? Home run content — Content that has performed extremely well.  Create an action plan What will you continue? How can this improve? Improvements you will make to things that are currently performing well.  What will you cut out?  Things that are underperforming or resource heavy.  What will you bring in / add new? What can you substitute for those underperforming activities to achieve the same result.  Remember to always  Allocate ownership Set a deadline for when this will be done by.

SBP Podcast Episode 7 - Traditional Marketing vs Digital Marketing  I this week’s podcast we revisit a blog topic that has received a lot of attention on our website.    To explore and compare digital marketing vs traditional marketing we started by:  Exploring the pros & cons of each form of marketing. And how having a clear strategy will help you make this decision. We also discuss how this will all differ depending on your industry, business and target customers.   Share various digital and traditional marketing tactics for each stage of the marketing funnel. This helps to understand what online marketing activities you could substitute for things you are doing currently (swapping newspaper advertising for social media advertising).  Finally, we share the tools you will need to use to measure and evaluate the effectiveness of each marketing tactic. Allowing you to understand your current performance, whilst measuring future marketing efforts and being able to evaluate the effectiveness.  If you're thinking about how your business could use digital marketing, book in a free catch up by contacting us via info@sbpcreativemedia.com.au.  To check out our range of digital marketing services visit: www.sbpcreativemedia.com.au

Events are an important part of most businesses marketing calendars. In this podcast, we’re going to explore some of the best ways to leverage your events to create awesome content and vice versa, leveraging content to make your events better.  Pre-event - Focus is to create a conversation and Hype about your event. Past Content - Leverage Videos and Images that you have from past events. Hire a designer or editor to create promotional materials. Short Videos, Graphics and GIFS - That the company and staff can use. If you don’t have any content, rely on Animations, GIFS, Memes  Event - Hashtags & User Generated Content is super powerful (Competitions) Social Board Photography Coverage & Video Coverage (Consider this an investment) Live Content from the event (Especially if you have a good online presence)  Post-event Recap Video and Photos for those who weren’t there (Socials, Emails & Web) Prep for the next event and building hype.

For most business making decisions around the future of their sales and marketing, struggle between determining, if salespeople making calls & sending emails is best or if Online Advertising and Email marketing are more effective.  

In this Podcast we discuss the topic and why it is important to keep a balance and how nothing has changed since things went digital (People have questions Sales & Marketing have answers).  

Digital Should be used to strengthen the Sales team - Traditional Marketing to Digital would be educating the market on your products, service and solutions. Your Digital marketing efforts should be an extension of this and providing resources leading to a salesperson.  

Manual prospecting (sales Personal) can be lengthy, having a strong relationship with your digital team can allow you to identify new ways of prospecting.  How to find the balance between: - Prospecting, Ledgen and appointments (Ads vs Manual Prospecting) - In person sales meetings Vs Zoom or Skype - Solution focused (Leverage digital but keep humans at the heart of it all)

What to think about for a Website in 2019 - Tools & Strategies  In this week's podcast, we cover tools you should be using to save time and increase the results of your website. We also touch on the strategy you should have for creating website content.   Tools:  - ChatBots: How these can be used on your website and how to save your business time using them. Appointment Setting: Using appointment setting tools to reduce time spent back and forth making meeting arrangements. - Zapier: Creating relations between your existing systems and automating web-related tasks. - Pixel & tracking: Analytics from your website and advertising campaigns.   Ongoing Website Content Plan: - Where the ROI Is - Make sure you are creating large Content that can be broken down and repurposed.  - Types of Website Content (Landing pages, Videos, Photos, SEO)  - Start from the bottom of the marketing funnel by increasing conversions and work your way up.

Why you should keep on top of the 2019 Facebook platform changes? Being the first to move makes you the first to take advantage of new opportunities.  Facebook is making it easy with events like F8, Webinars & Algorithm presentations allowing you to stay up to date  2019 changes to the Facebook platform: Biz tools - Facebook has rolled out a number of changes including new tools to business pages (appointment setting).  Killing sharing schemes - Facebook wanted to remove sharing schemes where pages and people were sharing videos for money.  Friends over publishers - Facebook’s algorithm now prioritizes content posted from friends over publishers, with a focus on “meaningful interactions.”  New Facebook video ranking factors: • Loyalty and intent: When people regularly return to your video, Facebook will surface them more.  • Longer View duration: Greater recognition to videos that are engaged over 3 minutes, not just 1 minute as it uses to be. • Originality: More weight to original content, rather than content created by someone else or repurposed. This is trying to de-emphasize viral videos and reward content creators.  What changes to make to your content marketing strategy: • Review the videos your making: Making sure you engaging the user whether it be on their need for information or entertainment. • Look at how you can make longer videos • Adapt your content to each platform. • Optimising titles, descriptions and tags will help your video be found in search.

Creating video content will assist you to increase the reach of your social media channels and engage with audiences on these platforms.  

Video can also allow you to reduce the costs of reaching audiences using social media advertising, increasing your return on advertising spend.  

In this podcast, we discuss what types of videos businesses should be making, where they can get started and some guidelines for video production.

In this video we cover some Real Estate Social Media Marketing tips for 2020 real estate customers are often deep into the buying process before approaching an agent.