DWCo. Show

Shelly and Darren have shared more than a few creative moments over the years. In fact, their story dates back a decade to their early days at Texas Wesleyan. That's why we had to invite Rueben Gonzales on for an interview – someone who was right in the middle of the (marketing) magic. 

Pre-production is one of the most important parts of creating a video that hits the mark, and a gingerbread destruction video is not a project you should take lightly. So we brought in an expert. A pre-production and destruction expert, Andrew Cardy.

Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.

We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.

Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.

There’s a culture war, budget struggles, and the daily to-do list – and higher education is feeling the pressure from all sides. For this episode, we get into the brand trenches with Ann Davis, director of communications at TCU in Fort Worth, Texas. When there’s a crisis, she's the one you want on your team.

Data – it’s not how much you measure, it’s what you measure. With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time – and use it to communicate effectively and ethically. Ladies and gentlemen. Scott. Freaking. Geer.

Augustana College Executive Vice President for External Relations W. Kent Barnds talks about what he’s learned from the Grateful Dead about listening, changing, and creating lasting connections with your audience – and how he’s applied it to his career.

DWCo. Show is back with new desks, new tech, and new guests for Season 3. We’re kicking off the season taking a look at how you can leverage your network to do better things for your community.

Darren and Derek share some highlights from their trip to Pensacola, 'Boast & Roast' Season 2, and preview what’s coming in Season 3.

Supersubscriber Chuck returns to Jacksonville, Shelly survives the West Coast heat wave, and DWCo. celebrates Jessica's recognition in Arbus Magazine for Southern Grounds Avondale interior design.

Nate Monroe, Florida Times-Union metro columnist talks good things happening in Jacksonville and Shelly joins to talk Supersubscriber Chuck's upcoming return visit to Duval.

Darren is back from vacation, Derek recaps his volleyball tournament performance, Jacksonville has an on-brand sporting event coming to town, and the duo play a game of "Do You Know Who My Dad Is?" for Father's Day.

Antonio Allegretti joins the show to talk branding and history in Jacksonville’s urban core, Darren is headed out for vacation, and Derek takes over DWCo. Radio with his new show, Daytime Derek.

Darren helps relocate two raccoons out of his backyard, Derek talks about the importance of rest in work and the duo weigh in on Jacksonville barbecue.

Higher ed is at risk from cyber attacks, Darren goes blueberry picking and the duo discuss brand tone in this week’s game.

Derek and Darren talk brand news, compare Oklahoma and Florida with a game, and ask if boiled peanuts are on-brand or off-brand for Northeast Florida.

Darren and Derek walk all over historic Downtown Jacksonville and run four miles at the first DTC Fit Club. Darren answers trivia questions on the history of colleges in Duval County and the duo discuss the Jaguars brand.

Darren is back from his creative retreat and Derek recaps his parents quick visit to town. The two take a spin at some improv story prompts and discuss their first ride on the Jacksonville Skyway.

Derek’s parents are dropping into town for the weekend, the St. John’s River keeps on jamming with Jax River Jams and Derek takes Darren through a college campus listening session.

Derek and Darren celebrate a client’s branding awards, talk about everything to do in late-pandemic Jacksonville and discuss key strategies for university melt and yield campaigns.

Darren, Derek, and Shelly are are working on their new shows for DWCo. Radio, Shelly is winning her March Madness bracket and Derek asks Darren some trivia questions about Panther Hall.

Derek and Darren finally solve how they are related to each other and discuss the launch of The Downtown Council podcast. They talk context, voice and tone and decide if Jacksonville spring breaks are on-brand.

Derek and Darren explore Jacksonville and capture candids with Supersubscriber Chuck Greeson, recap Derek After Dark and host the ‘Boast & Roast’ of Jacksonville through the photo lens.

Derek and Darren celebrate Derek’s 25th birthday with some trivia, talk about a weekly DWCo. Radio promo competition and decide if a celebrity visit is on-brand for Jacksonville.

Derek and Darren marvel at the beautiful JAX weather, kick it with some Downtown Council friends at the River Club and discuss centering yourself amid a never-ending pandemic.

Derek and Darren have an epic surprise for the fans at the end of the show, talk about freezing conditions in Texas and Oklahoma and discuss music from JAX playing on DWCo. Radio.

Episode Notes

Darren and Derek are picking up steam while the rest of the country stops for the freeze. They review snow photos from the farm, talk the most requested song on DWCo. Radio and discuss a dicey on-brand/off-brand.

Derek and Darren share an epic surprise for the fans at the end of the show, talk about freezing conditions in Texas and Oklahoma, and discuss music from JAX playing on DWCo. Radio.

Darren and Derek kick off season two of the DWCo. Show at noon Friday, Jan. 29, with a new year, new jams, and new segments. Subscribe wherever you get your podcasts today or listen live on Facebook at facebook.com/dwhiteandco.

Derek and Darren close out a crazy 2020 with a recap of the highs and lows of the year. The duo recap their experience at Painting of the PawPrints, look at their Spotify Wrapped reports and choose their favorite on-brand off-brands of the year.

Darren and Derek catch up after a few days off for Thanksgiving. The Gingerbread House is finished, DWCo.’s new brands are on the run and Christmas is right around the corner (and so are the sweaters). Shelly plays some jazz and Derek capitalizes on some Black Friday bargains. Battle of the Brands is back baby!

Darren and Derek review the past week’s gingerbread house build and try to understand what went wrong. Shelly’s Song of the Week has us dreaming “Quarantine Dreams” and the gang takes on another edition of On-Brand/Off-Brand.

Episode Notes

Darren and Derek recap their gingerbread architectural nightmare. Derek chops 50 pounds off of his body. Darren battles back with a little trivia of his own. Keep up with the team at dwhiteandco.com.

The gang is excited about big changes in Downtown Jacksonville. Work soundtracks are full of bluegrass and Battle of the Brands is back with fourth-seeded brands. Oh, and we pick up where we left off with last week's On-Brand/Off-Brand. 

Episode Notes 

The gang discuss updates to Downtown Jacksonville's central park. Work soundtracks has a decidedly bluegrass vibe. Battle of the Brands is back – Darren and Derek discuss the wild cards and try to get to the bottom of what is wrong with the Jacksonville Jaguars. Darren and Derek recap the technical issues and finally decide if “In Jacksonville” is on-brand or off-brand for Jacksonville.  Keep up with the D. White and Co. team at dwhiteandco.com.