Skip to main content
Adpodcast

Adpodcast

By AdPodcast

a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Sandeep Dayal - Author - Branding Between the Ears

AdpodcastApr 17, 2024

00:00
57:58
Sandeep Dayal - Author - Branding Between the Ears

Sandeep Dayal - Author - Branding Between the Ears

Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. In addition to serving as the Managing Director, Sandeep heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. He has served 50+ clients in over 100 engagements around the world (including 15+ major countries in the EU, LatAm and Asia). He is regarded as one of the leading minds in Marketing Strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business. His current research focuses on Cognitive Branding and Cognitive Selling, which integrates the latest advances in neuroscience and psychology, to offer a completely new way for developing modern power brands - and drive up sales performance.

Apr 17, 202457:58
Jake Karls - CEO - Mid-Day Squares

Jake Karls - CEO - Mid-Day Squares

Jake Karls is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of BS. He is the Co-founder and Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that turned a kitchen-table dream into a global household name. Mid-Day Squares is leading the disruption of an extremely competitive vertical with a winning team, innovative marketing strategy, and fearless spirit. The secret ingredient fuelling the brand’s stratospheric growth? Genuine human connection. Jake’s role is to build the brand’s network and visibility. To hear him speak is to understand how he does it. By prioritizing relationships, harnessing the power of storytelling, and being himself, Jake has cultivated the loyalties of investors, buyers, journalists, influencers, his own team, and of course, the chocolate-loving community.

Apr 12, 202441:32
Brigette Wolf - Chief Marketing Officer - My/Mochi

Brigette Wolf - Chief Marketing Officer - My/Mochi

Brigette Wolf is the Chief Marketing Officer at My/Mochi where she leads marketing and innovation and the brand’s transformation for growth. Brigette is responsible for fueling the company’s innovation pipeline through the creation of beyond the core products and partnerships as well as building the brand’s equity and connection to consumers. Previously she was VP, Global Head of SnackFutures, Mondelēz International’s innovation and venture hub which launched in 2018 as part of the global snack leader’s growth agenda. There she ran intrepreneurship on her team launching new start up brands, venture capital and and CoLab, the company’s start-up engagement program. Brigette was with Mondelēz International for 10 years, and in that time served as the senior director of Global Platform Innovation for the Gum & Candy and Biscuits categories as well the senior brand manager.

Apr 04, 202441:01
Kieron Monahan - Founder - Not Pluto

Kieron Monahan - Founder - Not Pluto

Kieron Monahan is a creative brand strategist with 30+ years experience solving business and marketing problems. Working at some of the best creative agencies in the world partnering with world-class brands. A selection of clients include: British Airways, Jack Daniel’s, Vodafone/Verizon, Playstation , Nokia, The BBC, Massachusetts General Hospital Brigham Hospital, Progressive Insurance, Procter & Gamble, Dell Technologies, Volvo Group, Electronic Arts (EA) and healthcare startups in Boston.

Apr 04, 202401:07:55
Brady Brim-DeForest - CEO - Formula.Monks

Brady Brim-DeForest - CEO - Formula.Monks

Serial entrepreneur Brady Brim-DeForest is CEO of Formula.Monks, the technology solutions division of Media.Monks, which transforms the world's most ambitious companies with AI. He has co-founded six successful startups, closed sales worth over $250 million, and helped global, monolithic organizations reorganize for innovation. An in-demand mentor, speaker, and writer on AI, innovation, entrepreneurship, and diversity, Brady has more than 20 years of experience in product design, brand strategy, and startup management. He is a Life Fellow of the Royal Society of Arts, and the Royal Anthropological Institute of Great Britain and Ireland, among others. He currently resides in Texas.

Mar 29, 202401:08:34
Richard Yelland - filmmaker

Richard Yelland - filmmaker

Richard Yelland is a filmmaker who explores the extremes of action sports and human storytelling. Powerful visuals and great performances are a trademark of his directorial work on projects for the HISTORY Channel, FUEL TV and Nike, to name a few. Richard's documentary film, "Floating: the Nathan Gocke Story," Executive Produced by Oscar nominee Morgan Spurlock ("Super Size Me"), is the inspirational story of 32 year-old Nathan Gocke who, after a surfing accident leaves him paralyzed, bravely pursues his dream to surf again. “Floating” was a 'Best Documentary' winner at the 2011 Marché du Film - Festival de Cannes Festival's 'American Pavilion Emerging Filmmaker Showcase' and was awarded 'Best Documentary' at the 2010 New York City Short Film Festival. Richard received an Emmy nomination in the national public service category for "Pool", a PSA he wrote, directed and produced for the Life Rolls On Foundation

Mar 08, 202401:17:28
Jason Dyer - Chief Marketing Officer - Chief Outsiders

Jason Dyer - Chief Marketing Officer - Chief Outsiders

Jason is a seasoned marketing leader with over 25 years of experience in driving growth for B2B and B2C companies across various industries and markets. He has a proven track record of aligning sales, marketing, and product roadmaps using traditional and advanced digital marketing techniques. As a Chief Marketing Officer at Chief Outsiders, He helps small and mid-sized businesses overcome their growth roadblocks by providing them with the expertise of a top CMO without the long-term commitment. He works with existing marketing teams to identify and solve their strategic, skillset, or execution challenges and deliver measurable results. He specializes in marketing insights, strategy, and execution, as well as business development, e-commerce, SaaS, mobile app marketing, and demand generation.

Mar 06, 202440:34
Kristine deGuzman - Managing Director - Revere, a DJE Holdings Company

Kristine deGuzman - Managing Director - Revere, a DJE Holdings Company

Kristine's values are leadership, authenticity, personal development, and not being an asshole. A good friend of hers who passed away in 2020 wrote in his Instagram bio, "it costs $0.00 to be a nice person," and it's a mantra she's since adopted in his honor. She believes that kindness is a rare resource that we can offer freely, generously. She built her career in the agency world, managing global teams and overseeing the execution of social media strategies and integrated campaigns for enterprise tech companies. She attributes much of her success not to her marketing prowess (though some of that too), but to Her ability to build relationships, foster connection, and give a genuine shit about the teams that she leads. She believes that teams thrive when measures of empathy are prioritized over measures of productivity, and it's her goal to create environments where everyone feels safe.

Mar 04, 202401:02:28
David Buzo - Chief Marketing Officer - Independent Advisor Alliance

David Buzo - Chief Marketing Officer - Independent Advisor Alliance

David Buzo, MBA, Chief Marketing Officer, joined Independent Advisor Alliance in August 2023. In this role, David sets the strategy and goals to strengthen and enhance the IAA brand, collaborates with IAA’s business development team in their recruiting and expansion efforts, and oversees the development and management of the firm’s marketing team. David also partners with advisors to grow their practice through marketing and educates advisors on existing IAA services and programs. David earned his BS in Marketing from the The University of Toledo and his MBA from the University of Arizona. Prior to IAA, David held leadership roles at LPL Financial, MetLife, MassMutual, The Mona Group, and the YMCA of the USA (National Resource Office). Originally from Toledo, Ohio, David has lived in Indian Land with his two children since 2013. When not in the office, he stays active with basketball, CrossFit, hiking, kayaking, yoga, watching movies, and playing mediocre guitar and drums.

Mar 01, 202448:41
AJ Wilcox⁠ - CEO - ⁠B2Linked

AJ Wilcox⁠ - CEO - ⁠B2Linked

AJ Wilcox - CEO - B2Linked | LinkedIn Ads Performance Agency AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their four kids, and his company car is a wicked-fast go-kart.

Feb 21, 202430:55
John Barrows - CEO - JB Sales

John Barrows - CEO - JB Sales

John has been fortunate in his career to be exposed to all aspects of Business and Sales from making 400 dials a week, to leading a self funded team from startup through acquisition, starting his own business and now working with some of the fastest growing and most dynamic companies in the world like Salesforce, LinkedIn, Google, Amazon and many others. These experiences have allowed him to create and share content to help others grow and hopefully not make as many mistakes as he did on their path to success. He is also humbled to be recognized by many different publications who share his desire to elevate the people and profession of Sales.

Feb 16, 202401:14:07
Brandon Rhoten - CMO - GroundTruth

Brandon Rhoten - CMO - GroundTruth

Brandon leads all marketing functions and is responsible for developing go-to-market strategies for GroundTruth’s advertising products. Brandon has served in senior leadership roles at some of the largest U.S. brands and as a strategic advisor to several leading digital marketing agencies. Previously, Brandon was CMO of Potbelly Sandwich Works, CMO of Papa Johns’s, and VP of Marketing at The Wendy's Company, where he built the brand’s infamous digital/social strategy and team. Brandon began his marketing career at decorated B2B agency gyro International, now Merkle B2B, and has since overseen billions of dollars in global media investment. Brandon has been named an Ad Age Top Digital Marketer, and his teams’ work has been featured in Fast Company, Ad Age, The Wall Street Journal, and others. Brandon has also spoken at industry events including SXSW, ANA, ADWEEK, 4A's, SocialMedia.org, MMA (Marketing Management Analytics), and WOMMA

Feb 14, 202439:03
Esther Mireya Tejeda - CMO - Anywhere Real Estate Inc.

Esther Mireya Tejeda - CMO - Anywhere Real Estate Inc.

Esther-Mireya Tejeda is the first chief marketing officer at Anywhere Real Estate Inc., home to some of the most recognized brands in the industry. Prior to Anywhere, she was a growth catalyst at organizations like SoundExchange, Entercom/CBS Radio, Univision, PepsiCo and Diageo. She chairs the Women in Tech and Product group at Anywhere and is on the board of directors for the DEI Council.

Feb 13, 202452:18
Neil Patel - Founder - NP Digital

Neil Patel - Founder - NP Digital

Neil Patel - Founder - NP Digital Neil Patel is a New York Times Bestselling author. The The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Barack Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Feb 01, 202426:38
Jacob Tell - Founder - Oniracom

Jacob Tell - Founder - Oniracom

Jacob Tell - Founder - Oniracom, LoDo Studios, District216 Jacob Tell is a producer who coalesces community, aligns people around values, and helps businesses grow through authentic storytelling and technology. AS A CREATIVE AGENCY FOUNDER AND CEO FOR OVER TWO DECADES, JACOB HAS STUDIED AND WORKED WITHIN THE CULTURAL TRANSITION FROM ANALOG TO DIGITAL, AND PRODUCED EVENTS + CAMPAIGNS FOR VARIOUS MARKETS EXPERIENCING POSITIVE DISRUPTION (MUSIC INDUSTRY, DIGITAL SIGNAGE, THE BUILT ENVIRONMENT, CANNABIS, AND PSYCHEDELICS TO NAME A FEW). HIS INSIGHTS TRANSLATE ACROSS DEMOGRAPHICS, GEOGRAPHIES AND INDUSTRIES. HIGHLIGHT: JACOB TOURED INTERNATIONALLY WITH JACK JOHNSON FOR YEARS AS MERCHANDISE MANAGER. Jacob’s expertise in business development, marketing and production helps organizations of any size — from solopreneurs to global brands — build authentic communities and communicate effectively.

Jan 31, 202448:39
Mathew Knowles - Founder - Music World Entertainment

Mathew Knowles - Founder - Music World Entertainment

Meet Mathew Knowles, the global leader in sales & marketing, brand development, entrepreneurship and leadership. With over $5 billion generated across multiple industries, over $100 million in exits and acquisitions, and the development, recording and distribution of some of culture's most notable careers such as Beyoncé, Destiny's Child, Earth, Wind & Fire, Solange, and many more; Mathew Knowles is widely regarded as the best in the world at what he does and is a sought-after speaker, consultant and trainer for some of the world's largest organizations and conferences. He has led some of the most successful marketing campaigns in history, working with organizations like PepsiCo, L'Oréal, Samsung Electronics, and @House of Deréon Apparel to name a few. Knowles's professional insights and expert digital content have been recognized by organizations like LinkedIn, where he is a contributor to their top voice program.

Jan 26, 202448:52
Dave Kaufman - Senior Director, Global Marketing @ Meta | VR & Metaverse

Dave Kaufman - Senior Director, Global Marketing @ Meta | VR & Metaverse

Dave Kaufman - Senior Director, Global Marketing @ Meta | VR & Metaverse Dave Kaufman is lucky to have spent his career leading marketing for nascent technologies, and establishing new teams in unique environments ranging from The White House, to Google [x], and Reality Labs at Meta. He is currently the Senior Director and Global Head of Marketing for VR (Meta Quest, fka Oculus VR) and Metaverse experiences (Meta Horizon, Oculus Studios, and Avatars) at Meta. Previously, he launched Facebook Portal, served in President Barack Obama’s White House, shipped some wild neurotechnology, and failed to make Google Glass a thing.

Jan 18, 202457:02
Dr. Travis Bradberry - Author - Emotional Intelligence Habits

Dr. Travis Bradberry - Author - Emotional Intelligence Habits

Dr. Travis Bradberry is the Author of Emotional Intelligence Habits which offers a groundbreaking new way to change your habits and change your life. In the book, Dr. Bradberry, the world's foremost expert on increasing EQ, offers an abundance of practical strategies that will teach you how to form good habits, break bad ones, and master the micro behaviors that will take your EQ to new heights. The book includes a passcode to the updated online edition of the world's #1 EQ test, which will show you where your EQ stands today and which new habits from the book will increase your EQ the most. Dr. Travis Bradberry is a world-renown expert in emotional intelligence. His bestselling books have sold more than 3 million copies, have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, Bloomberg Businessweek, Fortune, & Forbes

Jan 12, 202452:06
Lisa Farris - Chief Marketing Officer - Soundtrack Your Brand

Lisa Farris - Chief Marketing Officer - Soundtrack Your Brand

Lisa Farris - Chief Marketing Officer - Soundtrack Your Brand She is an Accomplished Market Development & Digital Media Executive focused on innovation, execution, and leveraging technology in order to transform brand and consumer engagement. A recognized business transformation strategist with the unique ability to balance creative and analytical problem-solving. Proven brand builder and marketer experienced in leading start-ups to nationally recognized $6B+ brands. Supporting organizations ranging from early-stage to established companies who are seeking to revolutionize how audiences experience and interact with their brands. Consistent track record for creating results through leadership, building highly effective teams, project and partner management, execution and innovation.

Jan 11, 202456:50
Emily Doskow - Chief Marketing Officer - Leo Burnett

Emily Doskow - Chief Marketing Officer - Leo Burnett

Emily Doskow - Chief Marketing Officer - Leo Burnett She is a Strategic growth and brand development expert with 20+ years of experience. Deep expertise in branding, marketing, and advertising, developing new capabilities and revenue streams, driving marketplace differentiation, leading multi-disciplinary business development teams on a national and global scale, and exceeding growth objectives. 90% close rate on net new business opportunities in the last year, more than doubling her revenue goal. Mentor to upcoming female leaders. Big believer in coaching and nurturing a positive company culture. Key customer experience includes Dunkin'​, Walgreens, Tyson, Brown-Forman, Champion, Avocados From Mexico, The Coca-Cola Company-, Pfizer, Beam Suntory, Bloomberg, MetLife, Firestone Airide, UnitedHealthcare, Illinois Office of Tourism.

Jan 07, 202439:48
Ian Stewart - Chief Marketing Officer at Wedge Brands LLC, XCEL Wetsuits

Ian Stewart - Chief Marketing Officer at Wedge Brands LLC, XCEL Wetsuits

Ian Stewart - Chief Marketing Officer at Wedge Brands LLC, XCEL Wetsuits Ian Stewart is the Chief Marketing Officer at Wedge Brands, owners of Xcel Wetsuits. Marketing experience at Converse, UGG, MTV, The Coca-Cola Company. A brand marketer with 25 years of regional and global experience around the world, Ian was at Converse as their head of marketing. He has also held marketing roles at MTV, Coca-Cola, and Ogilvy. A lifelong surfer from Whale Beach in Australia, Ian is never far from the ocean, so its protection is always on his mind.

Jan 05, 202401:04:21
Dan Khabie - Founding Partner- CourtAvenue

Dan Khabie - Founding Partner- CourtAvenue

Dan Khabie - Founding Partner- CourtAvenue Dan Khabie launched his career in business transformation in 1997 with the creation of Digitaria, an award-winning digital media agency with a roster of clients that included DreamWorks Animation, ESPN, the National Football League (NFL), and Qualcomm, among others. When his company was acquired by WPP in 2010, Dan later became global CEO of Mirum, a 2,500-employee digital marketing agency with offices on six continents. In addition to being a LinkedIn Influencer, Dan has been an adjunct professor at San Diego State University and frequently speaks out about innovation and marketing. Dan’s oversight includes all of CourtAvenue’s client relationships, as well as identifying new business acquisitions.

Dec 21, 202326:55
Laura McHolm - Founder & Chief Marketing Officer - NorthStar Moving Company

Laura McHolm - Founder & Chief Marketing Officer - NorthStar Moving Company

Laura McHolm - Founder & Chief Marketing Officer - NorthStar Moving Company One of the few women at the helm of a moving company, Laura McHolm had an unlikely start as co-founder of NorthStar Moving Company. Laura began university at the age of 16. After graduating from the University of California, Berkeley at Berkeley she taught basic programming on Apple computers, then worked in marketing for Atari while the company was still in its infancy, and after law school, she worked as a corporate intellectual property lawyer. In the mid-1990s she moved away from the Fortune 500 to fulfill her more creative, entrepreneurial spirit and co-founded NorthStar Moving Company. Laura coined the phrase “eco-luxury moving services” and is changing the way we move by selling the red carpet treatment. Her fastest growing privately held company is the go to mover for A-List celebrities, The Gettys Group Companies and other movers and shakers and has been featured in @Elle Décor.

Dec 21, 202301:10:22
⁠Doug Reifschneider⁠ - Fractional Chief Marketing Officer - ⁠Chief Outsiders⁠

⁠Doug Reifschneider⁠ - Fractional Chief Marketing Officer - ⁠Chief Outsiders⁠

Doug Reifschneider - Fractional Chief Marketing Officer - Chief Outsiders Reifschneider grew up in the foodservice industry. He is a marketing veteran with 25+ years of progressive field, agency, and corporate marketing experience. Doug started in the restaurant business in the field by teaching franchisees and company operators how to conduct local restaurant marketing (LRM). He also formed advertising co-ops. Doug mastered the use of traditional media such as TV, radio, print, and Out of Home (OOH). In later years, Reifschneider focused on digital advertising options. As noted earlier, he combined traditional and digital advertising to grow sales. Doug progressed into leadership roles at Hardees and Fazoli's. He learned how to grow sales in a competitive marketplace while mentoring his team. As a result, he learned how to combine media spend and LRM.

Dec 13, 202357:28
⁠Brendan Shields-Shimizu⁠ - Chief Innovation Officer - Crispin Porter + Bogusky

⁠Brendan Shields-Shimizu⁠ - Chief Innovation Officer - Crispin Porter + Bogusky

Brendan Shields-Shimizu is the Chief Innovation Officer at Crispin Porter + Bogusky a role he took on when CPB announced an expansion of services and integrated new capabilities under the agency banner. Prior to this role, Brendan served as CEO at Observatory by Crispin, one of Fast Company’s “World’s Most Innovative Companies” for three years in a row in 2020, 2021 and 2022.   He had been with Observatory and its predecessor, CAA Marketing, since 2011, leading a 4x Emmy, 4x Cannes Lions International Festival of Creativity Lions Grand Prix and Sundance Institute-winning agency for the content era – a global full-service creative ad agency with deep roots in entertainment.

Dec 05, 202358:34
⁠Justin Steinman⁠ - Chief Marketing Officer - ⁠Definitive Healthcare⁠ 

⁠Justin Steinman⁠ - Chief Marketing Officer - ⁠Definitive Healthcare⁠ 

Justin Steinman - Chief Marketing Officer - Definitive Healthcare As Chief Marketing Officer of Definitive Healthcare, Justin is responsible for the strategy, development, and execution of all aspects of marketing for the company, including product marketing, demand generation, corporate marketing, public relations, and corporate communications. Prior to joining Definitive Healthcare, Justin served as the vice president of commercial product management at Aetna, a CVS Health company. Previously, he served as Chief Marketing Officer at GE HealthCare Digital, and in a variety of sales & marketing roles at Novell. Justin holds undergraduate degrees in English and History from Dartmouth College, and an MBA from the MIT Sloan School of Management. When Justin is not debating the finer points of product positioning or lead generation campaigns, you can find him on a Little League baseball field in Natick.

Nov 30, 202301:06:15
⁠Jeff Sass⁠ - Author of Everything I Know about Business and Marketing, I learning from the Toxic Avenger

⁠Jeff Sass⁠ - Author of Everything I Know about Business and Marketing, I learning from the Toxic Avenger

Jeff Sass - Author of Everything I Know about Business and Marketing, I learning from the Toxic Avenger. Jeff is a senior level digital media, marketing and business development executive with a rare mix of creative and business experience in mobile marketing and entertainment, traditional entertainment, electronic entertainment, licensing & merchandising and technology. A frequent speaker and panelist at mobile, music, digital & social media events, with articles published in AdAge, Forbes, Entrepreneur, DMNews, Mobile Marketer, iMedia Connection and others. A founding Board Member of the Mobile Internet Content Coalition (MICC) as well as a former instructor for the University of San Francisco's online mobile marketing program. An excellent writer with produced Film and Television credits, and author of "Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER." As a recognized "dad" blogger, selected as a Sony DigiDad and an Intel Advisor.

Nov 30, 202301:20:34
⁠Jessica Lyn Zall⁠ - Chief Marketing Officer - ⁠Percent⁠ 

⁠Jessica Lyn Zall⁠ - Chief Marketing Officer - ⁠Percent⁠ 

Jessica Lyn Zall - Chief Marketing Officer - Percent Jessica Zall is the Chief Marketing Officer of Percent, a groundbreaking technological and data-driven platform that has created the modern credit marketplace by connecting investors, borrowers, and underwriters and enabling them to transact more efficiently. Jessica leads the company’s marketing and communications strategy with a strong focus on building their brand and market presence as well as driving client acquisition and retention. In 2021 Jessica joined Percent, and began building out Percent’s marketing department, becoming the driving force behind Percent’s rebrand, external communications and growth initiatives. She is responsible for all functions within Percent’s marketing division, including growth and performance marketing, product marketing, digital marketing, customer insights and analytics, operations and marketing technology, brand, communications and content.

Nov 29, 202359:04
⁠Tony Billmeyer⁠ - Chief Marketing Officer - ⁠Show-Me Organics⁠

⁠Tony Billmeyer⁠ - Chief Marketing Officer - ⁠Show-Me Organics⁠

Tony Billmeyer - Chief Marketing Officer - Show-Me Organics Lead marketing for some of the fastest growing cannabis brands in Missouri. Show-Me Organics operates a vertically integrated house of brands with something for everyone: - Vivid Cannabis offers a charismatic line of top shelf products, setting the bar for quality in the market. - Missouri's Own offers an approachable line of gourmet edibles inspired by Missouri's own flavors. - Buoyant Bob brings the inherent fun of cannabis to dispensary shelves, offering "The best bud for your buck" to help keep everyone afloat. - Blue Sage Cannabis Deli offers the friendliest service and flower served deli-style, where everyone is welcome to "Come see your buds!" Show-Me Organics won a Grand The Clio Awards at the 2022 Clio Cannabis Awards in Partnerships and a Bronze Clio in PR. Their inventive marketing has helped grow market share and hold shelf space, despite ever-increasing competition.

Nov 08, 202339:23
⁠Stephanie Fried⁠ - Chief Marketing Officer - ⁠Fandom⁠ 

⁠Stephanie Fried⁠ - Chief Marketing Officer - ⁠Fandom⁠ 

Stephanie Fried - Chief Marketing Officer - Fandom Stephanie Fried has spent 20 years building and leading the most innovative marketing and research teams in media. She is currently the Chief Marketing Officer at Fandom, a global entertainment brand powered by fan passion. In this role, Fried oversees all marketing efforts for Fandom and its portfolio of brands including FanaticalTV Guide, Metacritic, GameSpot, among others. She has been instrumental in accelerating Fandom’s audience growth to over 350 million visitors per month and driving engagement through audience development, UA, consumer insights, design, experiences, and communications. Prior to joining Fandom, she was the EVP, Marketing, Research and Analytics at Condé Nast and led teams across iconic brands such as The New YorkerVanity Fair and Vogue. Fried’s team grew digital audiences by +50% and engagement by +82% YoY during her tenure.

Oct 17, 202342:21
⁠Lisa Tan⁠- Chief Marketing Officer - ⁠Reverie⁠ 

⁠Lisa Tan⁠- Chief Marketing Officer - ⁠Reverie⁠ 

Lisa Tan- Chief Marketing Officer - Reverie Lisa Tan is the chief marketing officer of Reverie, a cutting-edge sleep technology company on a mission to help people live better lives through the power of sleep. Tan leads the marketing and customer experience teams across Reverie’s wholesale and direct-to-consumer verticals. Combining her passion for teaching others how to embrace quality sleep with nearly two decades of strategic marketing and business acumen, Tan drives innovation across the company. She received her master’s degree from the Kellogg School of Management at Northwestern University, a BA from Princeton University and lives in Metro Detroit with her husband, Martin, and two young daughters.

Oct 10, 202325:30
Amy Tunick⁠ - CMO - ⁠National CineMedia (NCM)⁠ 

Amy Tunick⁠ - CMO - ⁠National CineMedia (NCM)⁠ 

Amy Tunick - CMO - National CineMedia (NCM) Amy oversees NCM’s B2B and B2C marketing including brand, creative and content strategy, partnerships, events, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands and agencies. Throughout Tunick’s career, she has overseen integrated marketing and PR initiatives at prominent media and entertainment companies and agencies. Additionally, Tunick is a founding member of Chief, a private network focusing on connecting and supporting female leaders pursuing and entering the C-Suite and other senior leadership positions.

Oct 05, 202336:09
⁠Derek Osgood⁠ - CEO - Ignition

⁠Derek Osgood⁠ - CEO - Ignition

Derek Osgood - CEO - Ignition Derek Osgood is a product marketing specialist, entrepreneur, and Founder & CEO of Ignition, a platform that helps brands streamline go-to-market strategies. He has launched several products that have collectively generated over $1 billion in revenue. Before Ignition, Derek worked as Director of Product Marketing at Rippling, Director of Marketing and Growth at BBVA, and as a Product Manager at Playstation .

Sep 28, 202327:47
⁠Matthew O'Connor⁠ - CEO -⁠AdQuick⁠

⁠Matthew O'Connor⁠ - CEO -⁠AdQuick⁠

Matthew O'Connor - CEO -AdQuick Matthew O'Connor is the CEO and cofounder of AdQuick.com, the first platform to allow brands, agencies and individuals to complete the entire process of planning, buying, executing and measuring out-of-home (OOH) advertising campaigns anywhere in the U.S. and around the globe.

Sep 22, 202332:55
Tom Richards - CMO - Ninjio

Tom Richards - CMO - Ninjio

Tom Richards - CMO - NINJIO Cybersecurity Awareness Training Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team, and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU’s Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom’s career has spanned over 25 years working with international brands such as Apple, Starbucks, and Expedia while in leadership roles at various global digital advertising agencies.

Sep 18, 202355:31
Devon O'Rourke - Founder - Fluvio

Devon O'Rourke - Founder - Fluvio

Devon O'Rourke is the Founder and Managing Partner of product marketing consulting firm, Fluvio, an occasional angel investor, and the host of the Embracing Erosion podcast. Devon has over a decade’s worth of experience working alongside growth, marketing, product, research, design, sales, PR, and engineering teams to successfully bring new software and technology products to market. Before founding Fluvio, Devon held a number of strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being an Advisory Board Member, Ambassador, Mentor, & Speaker for the Product Marketing Alliance.

Sep 02, 202321:12
Lynn Blashford - CMO - White Castle

Lynn Blashford - CMO - White Castle

What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs with the likes of PUMA and Wu-Tang Clan? For chief marketing officer Lynn Blashford, it’s a marketing special sauce that drives the brand to reach new heights in quick service retail (QSR) locations in the Midwest and coast-to-coast go-to grocery markets.

Aug 30, 202344:07
Kim Hurwitz - CMO - Fite.TV

Kim Hurwitz - CMO - Fite.TV

In this episode I interview Kim Hurwitz the CMO of Fite.TV.


https://www.linkedin.com/in/kimhurwitz/


https://www.instagram.com/fortordbaby/?hl=en

Aug 09, 202338:19
Casey Hurbis - CMO - Rocket Mortgage

Casey Hurbis - CMO - Rocket Mortgage

In this episode, I interview Casey Hurbis, CMO of Rock Central, the internal agency that oversees all marketing initiatives for the the nation's largest and most trusted mortgage lender Rocket Mortgage and the Rock family of companies.


https://www.linkedin.com/in/caseyhurbis


https://www.instagram.com/caseyhurbis/?hl=en


https://twitter.com/caseyhurbis?lang=en

Aug 06, 202351:10
Shonduras - Creator and owner of Space Station Integrations and Gaming
Mar 19, 202057:12
Mike Linton CRO of Ancestry.com / former CMO of Farmers Insurance

Mike Linton CRO of Ancestry.com / former CMO of Farmers Insurance

In this Episode of the podcast I sit down with Mike Linton, the CRO of Ancestry.com and the former CMO of Farmers Insurance. Mike addresses his career bucking the trend of CMO tenure at organizations like P & G, Best Buy, Farmers Insurance and now Ancestry.com.  Mike addresses topics like how to spot a unicorn business, who should get to vote on different marketing decisions, how marketing is like making a Martini, how to adopt tech in a marketing org quickly but not to quick, and a host of other exciting topics! 

Sep 23, 201920:43
Dave Larson - Former CMO of 5.11 Tactical

Dave Larson - Former CMO of 5.11 Tactical

In this episode I interview the former CMO of 5.11 Tactical Dave Larson about his amazing career in sports marketing at brands like Rebook, Nike, Brooks, G4, The Women's Tennis Association, UnderArmor and finally 5.11 Tactical. 

We cover a host of topics including never taking jobs for the money and that titles don't mean anything. 

Dave gives us some amazing insight about working closely with Phil Knight of Nike and Warren Buffett. 

Dave got to work with a host of sports icons throughout his career including Pete Sampras, Serena Williams, Anna Kournikova, Andre Agassi, John Mcenroe, Snoop Dog, and manny more. 


Jul 21, 201901:05:46
Keith Krach - Chairman of Docusign and Ariba - a Sigma Chi special - Episode 4

Keith Krach - Chairman of Docusign and Ariba - a Sigma Chi special - Episode 4

In this episode I head up to the bay area and interview Chairman Emeritus of Docusign and Ariba Keith Krach. Keith has disrupted multiple industries through digital transformation. He was also the youngest Vice President in the history of General Motors when he became a VP in his twenties.  Keith was also the international president of the Sigma Chi Fraternity. In this episode we talk about digital disruption and the secret sauce of Silicon Valley, Mentorship. We talk about how lessons Keith learned from the Sigma Chi fraternity influenced his business career and how he was able to take learnings from Harvard Business School and the professional world and apply them back to Sigma Chi. Keith is now a diplomat under the Trump Administration in several key posts. 

May 22, 201937:38
Rishad Tobaccowala - Chief Growth Officer of Publicis - Episode 3

Rishad Tobaccowala - Chief Growth Officer of Publicis - Episode 3

In this episode I head to Chicago to Interview Rishad Tobaccowala the Chief Growth Officer of Publicis one of the big five holding companies in the marketing and advertising world. We cover a host of topics including Rishad's 35 plus year career with Publicis in addition to agency culture, transformation, challenges to the holding company model, in house agencies, business models, work life balance, life long learning, influencer marketing, and a host of other topics.

May 17, 201901:03:06
Episode 2 - Jeff Weiser - Chief Marketing Officer - Shopify

Episode 2 - Jeff Weiser - Chief Marketing Officer - Shopify

In this Episode we travel north to Toronto to visit the marketing world headquarters of Shopify and speak to their chief marketing officer Jeff Weiser. In the episode we cover a range of topics including what it means to be a business owner today; traditional CMO's watch out, the quants are coming, how does a influencer like Kylie Jenner build a billion dollar business on the Shopify platform and the origins of the company.

Jan 13, 201955:16
Jonathan Simpson-Bint : Chief Revenue Officer of Twitch

Jonathan Simpson-Bint : Chief Revenue Officer of Twitch

In the first episode I interview Jonathan Simpson-Bint about his early career leading up to running revenue for the worlds largest streaming platform.
Sep 02, 201801:08:59