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E-Commerce Answers

E-Commerce Answers

By Accorin, A Wasserman Company

Whether you’re a complete novice or an experienced merchant, this podcast series has something for everyone - latest trends in technology, marketing, strategy, content, and more. Hosted by Frank Thompson of Accorin. accorin.com
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Gazing into the E-Commerce Holiday Crystal Ball
Gazing into the E-Commerce Holiday Crystal Ball
In this episode of E-Commerce Answers, Frank is joined by members of the Accorin Leadership Team: Eugene Slobodetsky, Jackie Keehan, Kim Kraft and Ryan Ethridge.  As we fast approach Black Friday/Cyber Monday, the team discusses what we expect to see with holiday season online shopping activity, the underlying reasons behind those projections, and tactics that smart e-commerce merchants are using to ensure they are on the front foot.
46:03
November 12, 2022
E-Commerce Design & UX with Joshua Vizzacco
E-Commerce Design & UX with Joshua Vizzacco
Frank is joined by Josh Vizzacco, who has been a key part of the Accorin Creative services team for several years. Josh talks about his creative process, his journey into e-commerce, and the importance of designing with research and data in mind. Be sure to check out Josh's e-commerce specific usability audit service, Art of the Cart.
44:54
June 07, 2022
A Discussion on Headless Commerce with Mike Fitzgerald
A Discussion on Headless Commerce with Mike Fitzgerald
This week Frank is joined by Accorin's own Mike Fitzgerald for a discussion revolving around Headless. Mike's background as a developer turned project manager puts him in a unique position to discuss both the technical and business-side considerations of headless e-commerce.
37:19
June 04, 2022
Social Media and Social Commerce, with Riddle & Bloom
Social Media and Social Commerce, with Riddle & Bloom
Frank is joined by Social Media geniuses & fellow members of #TeamWass, Alyssa Nugent & Alyssa Van Liere of Riddle & Bloom, for a wide-ranging discussion on the rapidly changing world of social media. Social commerce, paid social, and social influencers are just a few of the topics covered.
43:36
April 28, 2022
Recapping 2021 and the State of E-Commerce with Graham Lubie
Recapping 2021 and the State of E-Commerce with Graham Lubie
In the first episode of Season 2, Frank is joined again by Accorin's Head of E-Commerce Delivery, Graham Lubie, to recap the end of 2021 and discuss the broad state of e-commerce, and what we expect to see in 2022.
51:20
March 04, 2022
Holiday Season E-Commerce Preparedness with FTD's CTO, Matt Powell
Holiday Season E-Commerce Preparedness with FTD's CTO, Matt Powell
Frank is joined by Matt Powell, CTO of FTD (Florists’ Transworld Delivery), for a wide-ranging discussion about FTD's operations, including how they're obsessive about preparing for known traffic spikes and optimizing for KPIs.
47:35
December 08, 2021
Discussing E-Commerce Site Migrations with BigCommerce & EXCLUSIVE
Discussing E-Commerce Site Migrations with BigCommerce & EXCLUSIVE
Frank is joined by Accorin's VP, Digital Strategy & Delivery, Daniel Fertig, VP Partnerships at BigCommerce, and Scott Smigler, CEO Exclusive Concepts to discuss e-commerce website migrations from all angles.
51:17
November 16, 2021
A Conversation with Sonal Puri, CEO of Webscale
A Conversation with Sonal Puri, CEO of Webscale
In this episode, Frank and Graham are joined by CEO of Webscale, Sonal Puri, to talk about e-commerce security, scalability, performance, headless applications, and the story behind Webscale.
44:44
August 02, 2021
Our Take on 2021, So Far
Our Take on 2021, So Far
Frank is joined by Accorin's Head of E-Commerce Delivery, Graham Lubie to discuss how the first half of 2021 has gone; both internally and for Accorin's clients.
26:06
July 06, 2021
Beyond E-Commerce Hosting & Security with Webscale's Adrian Luna
Beyond E-Commerce Hosting & Security with Webscale's Adrian Luna
This episode, Frank is joined by Adrian Luna of Webscale to talk about how critical hosting is in modern day e-commerce. From scaling to cope with unexpected traffic spikes, to safeguarding against bad actors, your hosting shouldn't be an afterthought.
42:52
March 18, 2021
E-Commerce Startup Wisdom from Jesse Horwitz, Co-Founder of Hubble Contacts
E-Commerce Startup Wisdom from Jesse Horwitz, Co-Founder of Hubble Contacts
This week, Frank is joined by Jesse Horwitz, Co-Founder of Hubble Contacts, a brand famous for disrupting the contact lens industry via e-commerce. Jesse shares his insights on the Hubble journey, and thoughts on the world of e-commerce and startups.
19:16
February 17, 2021
Exceptional E-Commerce Customer Service with Nicole Baqai of Gorgias
Exceptional E-Commerce Customer Service with Nicole Baqai of Gorgias
This week, Frank is joined by Nicole Baqai of Gorgias to talk about the trends, traditional and contemporary, and importance of exceptional customer service in e-commerce.
27:08
February 10, 2021
Recapping 2020 - A Year Like No Other
Recapping 2020 - A Year Like No Other
As we enter the new year, Frank is joined by other members of the Accorin team to discuss the impact and observations of the Covid 19 pandemic on their personal lives, working environment and our e-commerce clients.
47:13
January 05, 2021
E-Commerce Platform Selection - A Chicken or Egg Question?
E-Commerce Platform Selection - A Chicken or Egg Question?
In our second episode, Frank and Graham consider whether it's best to start with a chosen platform selection and build your online storefront around it, or define your functional and operational requirements first.
24:22
November 17, 2020
B2B Self-Service E-Commerce
B2B Self-Service E-Commerce
In this episode, Frank Thompson interviews Accorin's VP, Service Delivery & Strategy, Graham Lubie to discuss the concept of "Self-Service B2B" e-Commerce, which we find makes for a more ideal e-commerce experience for our clients and their customers.
22:36
October 27, 2020