eCommerce Matters

Join Philip Huthwaite, Founder and CEO of BlackCurve, on the latest episode of eCommerce Matters, the world's leading eCommerce pricing podcast.

Episode 57, "Mastering Black Friday and Cyber Monday," unveils the ultimate last-minute cheat sheet for success during the upcoming promotional frenzy.

Philip is joined by a panel of industry experts, including Adam Pearce (CEO of Blend Commerce), Oliver Banks (Retail Transformation Director of OB&CO), Stephen Jones (Head of Partnerships at Digital Genius), and Josh Duggan (Co-founder of Vervaunt).

Together, they share invaluable last-minute tips to help eCommerce companies maximize their success during the Black Friday and Cyber Monday period.

The experts explore strategies ranging from customer segmentation and on-site quizzes to automation in customer service and dealing with broken stock issues.

Tune in to gain valuable insights that go beyond pricing and set your business up for success in the bustling holiday season.

Don't miss out on these expert tips that can be implemented with minimal effort but promise maximum benefit.

Gear up for the Black Friday and Cyber Monday madness with the eCommerce Matters podcast!

In this episode of eCommerce Matters, we have exciting news to share about BlackCurve's recent expansion into eight new countries.

BlackCurve has successfully launched its services in eight new countries, spanning three major regions:

1. Australasia: Australia and New Zealand (2 countries)
2. The Americas: Brazil and Canada (2 countries)
3. Europe: France, Italy, Spain, and The Netherlands (4 countries)

Prior to this expansion, BlackCurve had a presence in the following countries:

United Kingdom, Ireland, United States, Germany.

We discuss the reasons behind BlackCurve's strategic move to expand into these new countries, including:

• Increasing interest in their services
• Inbound requests from potential clients
• The desire to address underserved markets in top eCommerce countries.
• Significance in the eCommerce landscape.

We cover how new and existing customers can now easily add new channels in these countries to track competitor data effectively.

We tease BlackCurve's future expansion plans including a focus on non-English speaking countries, with an eye on Google Shopping maturity rates and the potential for entry into the Chinese market.

In this episode, we look at where prices appear on Google Shopping.

We look at why pricing is so important to success on Google Shopping.

We discuss how to identify if your prices are competitive.

We introduce BlackCurve.com/FREE to help you find out quickly if pricing is holding back your Google Shopping performance.

Top tip - we recommend listening to Episode 53 before this episode! It's sort of a two-parter!

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ

We help e-commerce businesses understand their competitors and use price to improve sales performance.

In this episode we guide eCommerce companies through the steps needed to ensure they maximise their visibility on Google Shopping.

We start by looking at why Google Shopping is important in the first place to eCommerce companies, and what we mean by Google Shopping visibility.

We briefly touch upon how to get your products listed on Google Shopping.

We provide a 5-step health-check to improve your visibility on google shopping.

We introduce how BlackCurve FREE can support with turbocharging your visibility to maximise your share of SERP.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ

We help e-commerce businesses understand their competitors and use price to improve sales performance.

In this episode we cover the typical Google Shopping journey, both from the perspective of the eCommerce Merchant setting up the feed, as well as the end consumer.

We then explore two Google Shopping optimisation techniques that are often missed:

1. How to improve Google Shopping Visibility

2. How to improve Google Shopping Conversion with competitive pricing.

Both of these optimisation techniques covered, will improve your Google Shopping impression share and click-throughs.

We then introduce BlackCurve’s new free product to support you on your Google Shopping optimisation journey.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ

We help e-commerce businesses understand their competitors and use price to improve sales performance.

At BlackCurve, we often get asked: "how do you automatically find matches so quickly?". Well, we’re going to tell you how!

We won’t give the crown jewels away, but a bit of a tease. Demystify the process. We will cover:

• What is product matching?
• Why getting it right is so important.
• Different product matching methods.
• The future of product matching.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve, and Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve sales performance.

Learn how to stay ahead of competitors with pricing intelligence software. In this episode, we will cover:

- What is pricing intelligence and why do you need it?

- The benefits of using pricing intelligence software.

- How to choose the right pricing intelligence tool for your business.

- Paid vs free pricing intelligence tools: Which is right for you?

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve sales performance.

In this episode, we'll discover the pros & cons of psychological pricing, and explore how this strategic pricing approach can influence consumer behaviour & improve business strategy.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Discover the meaning and significance of RRP price (Recommended Retail Price) and gain insights into its role in pricing strategies.

We'll cover:

What is a Recommended Retail Price (RRP)?

What is the difference between RRP and MRP?

Why is the RRP important to know?

How is the RRP price used?

The rules for RRP pricing

Will there be a time to go below the RRP?

Will there be a time to go above the RRP?

Should you use it in your pricing strategy?

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we're exploring PED (Price Elasticity of Demand). We'll discuss what is PED. We'll talk about why businesses use PED. We'll also cover the basics of what data you need, and what factors can affect PED.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we help eCommerce companies set up their pricing strategy. A pricing strategy setup correctly will have huge benefits in helping you achieve your business objectives. This guide covers the seven core steps for a successful pricing strategy.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Learn how competitor monitoring in e-commerce can give you an edge in the market with our ten tips and tricks on competitor benchmarking, price monitoring, and more.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we discuss how to implement a successful dynamic pricing strategy. The agenda includes:

What is Dynamic Pricing, why should you use Dynamic Pricing, what Dynamic Pricing strategies are available, what is the role of Dynamic Pricing software in retail, and best practices for implementing Dynamic Pricing.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we discuss how Shopify users can take their store to the next level with powerful Shopify price tracking.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Don't let your competitors get the upper hand. Discover how to use price tracking to your advantage and dominate the retail market. 

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

This episode introduces actionable pricing insights, and how viewing analytics in this manner, can be a game changer for the way retail businesses make daily decisions. We discuss BlackCurve's launch of actionable insights inside its own platform, as well as tease what is coming next in the product roadmap.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve. BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

A monumental time for Shopify users. Say hello to the future of Pricing Intelligence as BlackCurve is now available on the Shopify App Store. Get set up in a few clicks and have your pricing operation optimised in no time. 

This podcast episode celebrates the launch of the BlackCurve Pricing App on Shopify, covering how to find us on the Shopify App Store, what the setup experience is like, what users can expect from a trial, as well as what differentiates BlackCurve from other pricing technology providers.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this podcast, we reflect back on the topics of eCommerce Matters episodes in 2022, which include: the link between pricing decisions and your google ads/organic performance, how to focus your pricing decision-making when you have thousands of SKUs, the importance of understanding how to optimise your digital shelf, how to get the most out of BlackCurve pricing insights, what are the best pricing rules for eCommerce SMBs, what is Decision Intelligence, how headless pricing can give the Enterprise customer extreme flexibility, as well as some of the best eCommerce software out there today.

We also make our predictions for what e-commerce companies should be doing in 2023, to make sure their pricing game is market-leading. 

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Chief Product Officer of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

We've done a roundup of some of the best eCommerce software out there. We speak a lot about pricing on this podcast, but we come into contact with lots of eCommerce companies from a multitude of sectors and sizes, and it is always fascinating to hear what technology they’re using across their business to get the edge.

I thought today, we would pay it forward, by presenting some of the highlights from these discussions, of the best eCommerce software that you should be trying and using in 2023. We cover pricing, SEO, Webshops, Cart Abandonment, Data Feed Management, Loyalty, Google Shopping, Post Purchase Tracking, Product Reviews, and Social.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

We’re discussing how you can interact with BlackCurve’s powerful rules engine, and get all of its benefits, without even logging into the front end. The flexibility this gives, especially for larger data-rich organisations is epic.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

Gartner - The technological research and consulting firm states that: "By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions". If you've not heard of the term, this podcast is for you. 

In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Intelligence Tools to help their businesses make faster and more accurate decisions.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

It's not "Pick of the Pops", but "Pick of the Pricing" this time around. In this episode, we explore our top 5 pricing rules for eCommerce SMBs. The top five includes:

5. Market Average Pricing.

4. Market Position Pricing.

3. Rounding Rules.

2. Digital Performance Rules.

1. Pricing Safeguards.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

The digital shelf is anywhere your products are visible and available to buy online. The digital shelf is how you get found, and how you make an impact. The digital shelf is one of the most crucial facets of eCommerce.

In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.

Hosted by Philip Huthwaite, CEO & Founder of BlackCurve & Rob Horton, Product Director of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making.

We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day.

This includes - how to find your outliers, how to use percentage price difference to your advantage, when to focus on what data has changed, how the total number of competitors can be relevant, and also how marketing insights can help.

This episode is hosted by Philip Huthwaite, CEO & Founder of BlackCurve.

BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!

In this, the last episode in the first Series of eCommerce Matters,  Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and why you need to watch out for discounting by bands.

Guest: Alan Timothy (CEO at Bubo.ai)

Host: Philip Huthwaite (CEO & Founder of BlackCurve)

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Rob and Philip share what pricing fixing means, why it can be bad for your eCommerce company. Plus take a look at the causes of price fixing and how to avoid it.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices. Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session. 

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Deepak Anand (Senior Director & Strategic Commercial Partnerships at BigCommerce). Moderator: Emmanuel Aremu (Growth Director at BlackCurve).

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.  

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).  Guest: Emmanuel Aremu (Growth Director at BlackCurve).

Find out why pricing plays an important role in your business, how it can inform buying decisions and the need for pricing decisions to be paired with marketing spend. Hosts: Philip Huthwaite - Founder & CEO of BlackCurve. Rob Horton - Product Director at BlackCurve

In this episode, we tackle the age-old pricing question around increasing or decreasing prices and how it can impact your ecommerce business.

Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.

What are the benchmarks of a good pricing strategy, how to align your strategy with business objectives, and steps you can take to adapt your pricing strategy to market changes. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve. Rob Horton - Product Director at BlackCurve.

This episode shares answers to pricing questions such as why are ecommerce companies and retailers heavily discounting, what are the latest strategies to help you counter heavy discounting and much more. Hosts: Philip Huthwaite - CEO & Founder of BlackCurve and Rob Horton - Product Director at BlackCurve.