Zee Aganovic, CEO and Co-Founder of HiConversion, joined Shopify’s Steve Hutt on the eCommerce Fastlane Podcast, to talk about some of the most difficult problems Shopify teams are facing (but maybe don’t want to admit).

Topics include product recommendations, personalization, and why 90% of your visitors will never buy from you 🤯

Ben recaps the episode for The eCommerce Merchant Memo.

*THAT* AMAZON PERSONALIZE VIDEO:

You should subscribe to Steve Hutt's eCommerce Fastlane podcast:

Install and try HiConversion Recommend powered by Amazon Personalize for Shopify:

BONUS: Why Optimizely’s Acquisition by Episerver Shocked Me