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eCommerce Titans

eCommerce Titans

By DimNiko Agency

eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs.

This is not a podcast for dropshippers, beginners, or those looking to “get rich quick”. Nor this is a podcast where the host systematically interviews and promotes their own circle of friends. eCom Titans hunts down and throws into the spotlight those who are achieving the unachievable, revealing their secrets, and lifting the veil to uncover the strategies being used to grow eCommerce Brands
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Currently playing episode

How To Set Realistic KPIs For Facebook Ads

eCommerce TitansJan 11, 2022

00:00
06:03
How Increasing Your Average Order Value Can Help Fight Inflation

How Increasing Your Average Order Value Can Help Fight Inflation

It's no shock we've seen an increase in costs around the globe. As the economic tension grow, brands everywhere are trying to find different ways to fight inflation. In this episode of the eCommerce Titans Podcast, Media Buyer, Quintin, shares how increasing your average order value can help fight inflation. 

For other resources on your AOV check out the podcast below: 

How your cost of goods and average order value are related:
https://anchor.fm/ecommercetitans/episodes/How-your-cost-of-goods-and-average-order-value-are-related-e1l81eb

Jul 20, 202208:02
How your cost of goods and average order value are related

How your cost of goods and average order value are related

We've been chatting about COGs quite a bit later, and now we're segwaying into your average order value. In this episode, Patri discusses how these very two important metrics are tied into one another. Take a listen and let us know what you think! 


Jul 14, 202209:10
How COGs are Effecting Small Brands & Startups

How COGs are Effecting Small Brands & Startups

Small brands are being affected by the increase of cost of goods and breaking their margins. In this episode, Patri is joined by our senior media buyer, Ago, where they discuss how brands are being affected and what they can do to try to mitigate the losses. 


If you're looking to read more about how brands are dealing with the increase of COGs, use the links below: 

How To Decrease COGs to Increase Margins?

https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/


Savings on COGs? Here’s where to spend it

https://dimniko.com/blog/savings-on-cogs-heres-where-to-spend-it/


How Brands Can Navigate Their Cost of Goods Sold

https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9


How Big Brands are Dealing with the Increase of COGs

https://anchor.fm/ecommercetitans/episodes/How-Big-Brands-are-Dealing-with-the-Increase-of-COGs-e1k80d1

Jun 30, 202215:55
How Big Brands are Dealing with the Increase of COGs

How Big Brands are Dealing with the Increase of COGs

It's no lie that COGs are increasing. You've heard this from us over the few weeks. In this episode, we are joined by senior media buyer, Matej, on how big brands are dealing with the cost of goods increasing. 

To see how you can reduce your COGs, read our latest blog post here: 

https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/

And, to hear our last episode from Maryana on the state of COGs and eCom, listen to our last podcast here: 

https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9

Jun 23, 202210:05
How Brands Can Navigate Their Cost of Goods Sold

How Brands Can Navigate Their Cost of Goods Sold

COGs got you down? 

This is an age old story we've been hearing from brand after brand. 

Almost every brand we speak to has something to say about their cost of goods increasing exponentially resulting in their margins decreasing. This can directly be associated with inflation and the economic environment. Regardless of our economic state, there needs to be a way to navigate your brand through this hyper-inflation. 

During this episode Maryana discusses how eCommerce brands are fighting head on with their COGs and how they can navigate their way through. 

Additional Resources: 

How to Decrease Your COGs Blog: 

https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/



Jun 15, 202207:36
How Can Zen Generation Impact Your Online Business

How Can Zen Generation Impact Your Online Business

Listen to Adriana, DimNiko's Content Manager, and DimNiko's Lead Media Buyer, Patri as they talk about the impact of the zen generation on current online business. Learn how you can take advantage of this set of audiences that will give more sales to your business.

May 26, 202218:14
What Is The Importance of Content Planning For Your Brand

What Is The Importance of Content Planning For Your Brand

The customer journey can show you your customers' actions, thoughts, and emotions. Tune in to Maryana, our Lead Media Buyer, and Anais, our Content Manager, and be enlightened about the importance of content planning for your brand.

May 19, 202215:31
What is 360° Advertising

What is 360° Advertising

360° Marketing Campaign promotes consistent messaging to all the marketing elements. Tune in to Anais and Maryana, our media buyers, and learn more about how your business can benefit from it.

May 12, 202211:33
How Facebook Ads and Google Ads ​Work Together

How Facebook Ads and Google Ads ​Work Together

Facebook Ads and Google Ads are providing retargeting and audience-based targeting features. But how can these two work together? Listen as Charnel and Ago together with Patri, our media buyers talk about how you can make Facebook and Google Ads work together.

May 05, 202214:37
Why You Need to Know the Value of Your Product

Why You Need to Know the Value of Your Product

When consumers consider purchasing your product, they ask themselves how it will product value to their life. Consumers strive to learn more and seek knowledge about both your product & business. 

Understanding the value of your product helps you effectively educate and advertise it to your customers.

Learn why you need to know the value of your product.

Apr 28, 202213:49
Discover A New Landing Page Concept For Your Online Business

Discover A New Landing Page Concept For Your Online Business

An eCom landing page must have a clear objective of getting customers to the desired action. Listen to this podcast and learn about the new landing page concept of Quintin, one of DimNiko's Media Buyers.

Apr 21, 202212:16
How To Build A Brand Story

How To Build A Brand Story

It's essential to clarify what defines your business and what makes it unique. It needs to be honest and consistent. Tune in to learn more about building your brand story. Listen to Maryan, DimNiko's awesome Media Buyer together with Ana, DimNiko's Content Manager talk about it.

Apr 13, 202212:34
How To Build A Community For Your Business - Part 2

How To Build A Community For Your Business - Part 2

For Part 2, you will learn more about what it takes to build a community and how your business can benefit from it. Tune in with Patri, Alex and Adriana, DimNiko's Media Buyers, to learn more.

Mar 28, 202214:30
What You Should Know When Starting An eCommerce Business

What You Should Know When Starting An eCommerce Business

There are important steps to take if you want your business to succeed. How exactly do you start an eCommerce business? Tune in as Isabel and Patri, DimNiko's amazing Media Buyers, talk about the things you should know when starting an eCommerce business. 

Mar 21, 202213:11
How To Make Your Post Go Viral

How To Make Your Post Go Viral

Going viral doesn’t happen to many posts, making it desirable. Some posts may go viral without any planning at all. Maryana, Media Buyer and Anais, Content Manager of Dimniko will talk about how to make your post go viral.

Mar 16, 202220:11
How To Manage Campaigns With Big and Small Budgets

How To Manage Campaigns With Big and Small Budgets

Online businesses should develop a budget for ad campaign expenses. Listen to Matej, one of DimNiko's Media Buyers, as he talks about how you can properly manage campaigns with big and small budgets.

Mar 08, 202214:42
How Does TikTok Algorithm Works

How Does TikTok Algorithm Works

According to TikTok, a strong indicator of interest is when a user finishes watching a video. Learn more about it here from DimNIko's Media Buyers Maryana, Zsoka, and Antonela.

Feb 27, 202228:49
What It Takes To Be A Good Media Buyer

What It Takes To Be A Good Media Buyer

A good media buyer must be able to have a good understanding of the industry where the customers are in. Hear it first from Maryana, DimNiko's Media Buyer and Monika, DimNiko's General Manager to know how to be a good media buyer.

Feb 22, 202217:13
How To Expand Your Business Globally

How To Expand Your Business Globally

Global growth can be both daunting and rewarding. Listen to Maryan and Quintin, DimNiko's Media Buyers, talk about the steps you can take. Know about the mistakes to avoid.

Feb 15, 202211:12
How To Build A Community For Your Business - Part 1

How To Build A Community For Your Business - Part 1

Tune in with Alex and Adriana, one of DimNiko's awesome Media Buyers, and discover how you can build a community for your business. Learn how to utilize a community to grow your business.

Feb 09, 202215:14
How To Generate Good Quality Leads Using Lead Generation Campaign

How To Generate Good Quality Leads Using Lead Generation Campaign

Generating good quality leads is the backbone of every business. Listen to Isable and Patri, our rockstar media buyers in Dimniko to learn how to generate your leads succesfully.

Feb 02, 202209:39
How To Set Realistic KPIs For Facebook Ads

How To Set Realistic KPIs For Facebook Ads

All KPIs affect the efficiency of your campaigns. All KPIs play a vital role to help you scale your campaigns up. Listen to this episode as Matej, one of our media buyers, talks about setting realistic KPIs for Facebook Ads.

Jan 11, 202206:03
Why Your Ecomm Business Needs To Use TikTok Advertising

Why Your Ecomm Business Needs To Use TikTok Advertising

Tiktok promotes open engagement. This has been an innovation in the eComm industry. Listen to Zsoka, one of DimNiko's media buyers, and learn the benefits of TikTok Advertising.

Jan 05, 202209:30
Our Top eCom Predictions for 2022

Our Top eCom Predictions for 2022

Regardless of what trends emerge in 2022, you can never go wrong with the tips we have provided in this episode. Tune in to our latest podcast episode with Tatev, one of our media buyers, to talk about our expected eComm trend for the year 2022.

Dec 26, 202108:52
How to Overcome iOS14 Update Changes

How to Overcome iOS14 Update Changes

Many speculated that iOS14 update could threaten businesses to promote their products online. Listen to Ago, one of our media buyers, talk about overcoming iOS14 update changes.

Dec 21, 202108:43
What eComm Businesses ​Should Look Out For In 2022

What eComm Businesses ​Should Look Out For In 2022

Ecommerce has raised the standards for different brands. It has proven that delivering a stellar online experience is possible. Learn from Quintin, one of our awesome media buyers in DimNiko, what eComm businesses should look out for in 2022.

Dec 14, 202109:50
How Can You Prepare Your Online Shop For Christmas

How Can You Prepare Your Online Shop For Christmas

It's time to prepare your online shop. Tune in to our latest podcast episode. Listen to Maryana, one of our rockstar media buyers, to save yourself from stress this Christmas!

Dec 08, 202106:39
How to Spy On Your Competitors

How to Spy On Your Competitors

Spying on your competitors is technically under the market research category. In this podcast episode Alex, one of our excellent media buyers, will talk about how to spy on your competitors effectively. Tune in!

Nov 29, 202108:15
How to Get Ready For Black Friday

How to Get Ready For Black Friday

You might be wondering how Black Friday this year would be. To help you increase sales on Black Friday, we've put together a list of strategies to follow. Listen to Matej, one of DimNiko's fantastic media buyers, and learn how you can get ready for Black Friday.

Nov 21, 202109:17
How Facebook Conversion API Can Help eComm Businesses?

How Facebook Conversion API Can Help eComm Businesses?

Ever wish you could get your hands on more data for your ad campaigns that will help you improve your ads. Patri and Ago, our rockstar media buyers, will talk about Facebook's Conversion API.  Tune in to this podcast episode.

Nov 15, 202109:51
New Lookalike Audience Strategy To Drop Your CPA & Increase ROAS

New Lookalike Audience Strategy To Drop Your CPA & Increase ROAS

How can you acquire new customers at the lowest cost possible? You’ve probably wondered about this a lot. Listen to this podcast episode and learn from Oriana, our Business Development Manager as she discusses a new strategy to drop your CPA and increase your ROAS.

Oct 25, 202109:48
Valuable Tips to Improve and Approach Q4 and The Rest of The Year

Valuable Tips to Improve and Approach Q4 and The Rest of The Year

There is always a higher intent to purchase during the holidays among shoppers. Listen to one of our Media Buyers, Ago, as she talks about what to improve for Q4 and the rest of the year.

Oct 18, 202116:42
Strategies to Implement Before Black Friday and Cyber Monday

Strategies to Implement Before Black Friday and Cyber Monday

Black Friday and Cyber Monday are considered to be the busiest shopping days in the United States. Millions of people hitting the web hot deals. Learn from Maryana, one of our Lead Media Buyers - what strategies you can implement in preparation for Black Friday and Cyber Monday.

Oct 12, 202109:53
Modeling Other Brands' Ads by Creating A Voice Over Creative From Scratch

Modeling Other Brands' Ads by Creating A Voice Over Creative From Scratch

Creating a voice-over creative has become one of the most prominent forms of digital advertising in the world today. It is served to millions of viewers through different distribution channels. Tune in to DimNiko's latest podcast as Oriana, our Business Development Manager, talks about creating a voice-over creative from scratch.

Oct 05, 202109:38
The Split Testing Strategy to Find Winning Interests

The Split Testing Strategy to Find Winning Interests

Do you know that comparing different versions of your ads, will help you identify which has the better conversion rate? Split testing is your solution to find your audience winning interest. Tune in to this podcast episode to discover more about it from Alex, one of DimNiko's amazing media buyers.

Sep 28, 202112:47
The Importance Of Having a Copywriting Style For Your Brand

The Importance Of Having a Copywriting Style For Your Brand

Your brand style is the standard you set that will define your business. This may refer to the logo, colors, and visuals. In this podcast, Tatev, a copywriter in DimNiko will enlighten you the importance of having a copywriting style for your business.

Sep 21, 202115:31
A Mega Successful Q4 Starts With Preparation Now

A Mega Successful Q4 Starts With Preparation Now

Q4 is coming faster than you think. Are you prepared for the Holiday Season? You need to be ready before the season starts because your customers are searching for gifts as early as you may think. Listen to Garyth, DimNiko's Business Manager, and get a jumpstart on your planning. 

Sep 14, 202109:13
How to Warm Up Your Pixel on a New Ad Account

How to Warm Up Your Pixel on a New Ad Account

Warming up your Facebook pixel is the best you can do to have a good response to your ad campaign. But, how can you effectively do it? In this episode, Patri will teach us the importance of doing this and how we can do it properly.

Sep 06, 202117:18
A/B Testing Your Landing Pages

A/B Testing Your Landing Pages

How can you effectively A/B test your landing pages? Isabel, one of DimNiko's Media Buyers will talk about how doing A/B testing landing pages and how it will benefit you. This type of landing page experimentation will help you validate your assumptions that are backed up by real data.

Aug 30, 202115:54
Importance of Accurate Tracking & Common Pixel Issues

Importance of Accurate Tracking & Common Pixel Issues

Pixels are commonly used for conversion tracking. It is the easiest method of tracking. Learn about our tips to avoid tracking problems. Listen as Monika, talks about the importance of proper pixel implementation for accurate data reports.
Aug 23, 202108:04
Using Social Proof to Increase Ad Conversion

Using Social Proof to Increase Ad Conversion

Surely, new customers will look for reviews and recommendations before making their decision. Listen as Zsoka, one of our media buyers will tell us the importance of social proof and how we can take advantage of it.

Aug 16, 202113:26
Catalog Sales Campaigns On Fire

Catalog Sales Campaigns On Fire

A container that holds a file with a list of all your products is the product catalog. Ever wondered how you can effectively manage your product catalog effectively? One of our media, Matej, will discuss other ways how you can effectively structure your catalog campaigns.

Aug 09, 202118:01
Geo Targeting - How to Approach Different Geo's with One Account

Geo Targeting - How to Approach Different Geo's with One Account

To ability to sell your products in different countries using a single ad account is a thrilling way to help scale up your business. In this podcast episode, Quintin - one of our media buyers, talks about geo-targeting different countries to sell your products effectively. Tune in!

Aug 03, 202112:45
Don't Miss a Beat: How to Really Understand Your Data with The iOS14 Update

Don't Miss a Beat: How to Really Understand Your Data with The iOS14 Update

iOS update allows the measurement of web events from iOS 14 and future devices. Ago will talk about how to better understand your data by having the latest iOS14 update.

Jul 26, 202113:19
Campaign Structure Recommendation by DimNiko's Facebook Rep

Campaign Structure Recommendation by DimNiko's Facebook Rep

It is important to set up your campaigns properly. Listen to our podcast episode today and understand the importance of proper campaign structure.

Jul 21, 202111:25
Ad Agency Earning from $0 to $100K Revenue

Ad Agency Earning from $0 to $100K Revenue

Big-time brand and even bigger work - An agency span every corner of the world and serving worldwide audiences. Listen to Andrew on our today's podcast and learn how he grew his company.


Jul 13, 202115:19
How Much To Spend in Each Part of The Funnel & Why

How Much To Spend in Each Part of The Funnel & Why

A funnel is a process of turning leads into customers. It is like casting a net to capture leads and then slowly nurture prospective customers. In this episode, Dan and Garyth will talk about what should be the focus of the spending for brands. 

Jul 06, 202120:41
Running Multiple Different Ad Formats

Running Multiple Different Ad Formats

It is important to understand Facebook ad format and ad type options. This will allow you to design your Facebook ads that will cater to your specific audience and help you meet your marketing goals.

Jun 30, 202111:56
How Can Your Social Media Benefit Your Business

How Can Your Social Media Benefit Your Business

Social media can definitely help you connect with your customers and learn what they say about your business. You can also benefit from social media by advertising, promotional giveaways and mobile applications. Listen to this podcast and learn more from Patri.

Jun 20, 202116:15
Test All Your Attribution Windows After iOS14 Update

Test All Your Attribution Windows After iOS14 Update

Facebook is updating attribution globally for all advertising after difficulties have been identified when collecting data as a result of the iOS 14 update. Learn about this in this podcast as Matej explains how testing your attribution window can help you.

Jun 17, 202113:17