eCommerce Townhall with Jon Tucker

Financial management is one of the most important aspects of your eCommerce business and focusing on it as early as possible will help you stay ahead of the game. Bookkeeping might seem a little bit boring compared to email marketing and ads, but hiring a finance manager is a key part of being successful. Letting someone else take over day-to-day financial management can help you focus on growing your brand, relieve stress, and manage all your data more efficiently. Join me in this episode with Nathan Hirsch as we talk about how you can manage your financial data by creating empowering bookkeeping routine practices that can help you keep everything simple, work with real numbers and take your brand to the next level.

Nathan Hirsch is the founder of Ecombalance.com, which helps eCommerce stores simplify their financial management process through accurate bookkeeping to make solid financial decisions. Nathan has a unique experience in running big eCommerce businesses and teams. He’s a co-founder of the Free- app, which he scaled up to $12 million a year, an Amazon store, and is working with entrepreneurs on Ecombalance.

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The world of e-commerce has changed drastically over the past few years. Online retailers have begun to utilize SEO optimization to bring in more traffic and profits. SEO is not just about ranking in search engines. It is about having more organic visits, more conversions, and higher ROI. Your online store can attain these objectives by optimizing content and keywords relevant to your area of business. There are many benefits of optimizing your site for search engines, such as improved rankings and traffic, increased conversion rates, and increased sales. Learn more in this episode with Geoff Atkinson.

Geoff is the CEO of Huckabuy, former SVP of Marketing at Overstock, golfer, dad (2 chocolate labs, one baby girl,) and a loving husband. Huckabuy is a search engine optimization (SEO) platform designed to facilitate performance-based organic search. The company's platform drives more organic traffic to brands' sites and improves user page experience by automating SEO practices, enabling clients to drive growth for their business, investigate the competition, track organic rankings and visibility, optimize content, and report on insights from the field.

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The IOS 14 changed a lot of things in the Facebook advertising landscape, but you can still generate great results if you do the right things and test a lot of things. No one has a perfect formula for what is happening, but the solution is to continue testing, iterating, and increasing the velocity of your efforts. 

In today’s episode, I’m joined by Antoine Gagne, the founder, and CEO of J7 media, a Facebook ads agency that runs ads that help e-commerce brands go from growth to hypergrowth.

During this episode, Antoine shares about macro view of what Facebook is doing to operate optimally in the post-IOS 14 world ecosystem to provide you with tactical strategies that you can apply now to grow and prepare for what is coming in the advertising ecosystem.  

Using videos to increase your shopper’s experience can be expensive and time-consuming, but with the right technology and guidance from experts, you will never shy off from the process again.

In today’s episode, I’m joined by Claudiu Cioba, CEO of Videowise, which specializes in providing videos solutions by helping businesses search automatically, verify, and add product videos from YouTube, Instagram and TikTok straight to their site. Their mission is to help you improve your customer’s experience to keep shoppers on your site for longer with better product presentation and increased conversions.

During this episode, we talk about how you can innovate and integrate videos into different aspects of your business to improve your customer’s experience. We also dive into strategies that you can utilize to optimize and measure the videos’ impact to increase
shoppers on your site and help them convert better.  Stay tuned, dig in and make sure to implement what you’ve learned.

Welcome to eCommerce Townhall.

eCommerce Townhall is focused on generating content that talks about how to scale and how to streamline your eCommerce business. There’s a ton of resources online that talks about how to start an eCommerce business and getting your first sale but this podcast is different.  We will put our focus on how to further scale and how to streamline your eCommerce business. So if your store is already doing well into six figures per month, this show is for you.

We will go into topics like conversion and revenue optimization, paid traffic strategies, email and lifecycle management, customer service, SEO and everything in between—all of the things that you need to get right as you focus on scaling and streamlining. We will feature interviews from experts and teams that are executing these stuff every single day and from merchants that are focused every day on running their business.

Listen to our interviews and apply the actionable ideas right away with your team.

eCommerce Townhall is hosted by Jon Tucker.