Relationship and partnership blind spots can do more than hurt you; they can put you out of business.

These days, our industry is facing increased costs, looming inflation, limited face-to-face interactions, and an evolution in consumer behaviors, making strong retailer-supplier relationships more important than ever before.

“Partnerships are under more pressure than ever,” says Dan Mack, Founder and Managing Director of Mack Elevation. “They are under duress because of the pandemic, digital transformation, hyper-competition and a lot of additional factors.”

During his presentation at ECRM’s Global Market: Fall Experience, Dan Mack, Founder & Managing Director of Mack Elevation, discussed insights from his interviews with 25 CPG sales VPs as well as 10 leading retailers on how today's fast-evolving retail landscape has impacted their relationships, and how they can best work together. This podcast includes his full presentation, as well as the audience Q&A with Wayne Bennett, ECRM SVP of Retail, who moderated the session.

Click here to read the blog post summary of this presentation.

Click here to view Dan Mack's profile on LinkedIn.

Click here to view the video presentation on YouTube.

#business #retail #cpg #ecrmrangeme

87. Today's Consumer Needs an 'Empathetic Ear' From Retailers & Brands (Larry Levin, IRI)

The ECRM PodcastBy Joseph TarnowskiJul 15, 2020