The ECRM Podcast

The ECRM Podcast

By Joseph Tarnowski
The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, and contract manufacturing services.
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13. How to Amplify Your Influencer Marketing Content: Karen Koslow, Wellness Amplified

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54. Covid-19's Impact on Retail & CPG: Joan Driggs, VP of Content & Thought Leadership, IRI
In this episode, ECRM's Joseph Tarnowski speaks with Joan Driggs, VP of Content & Thought Leadership for IRI, which just hosted a webcast about how the coronavirus pandemic has impacted the retail and CPG industries. We discuss some of the key findings from the research, including the recession-like behaviors consumers are demonstrating, the shift to online or click and collect, and he willingness for consumers to try new products, which is creating opportunities for emerging brands to fill the gaps from out-of-stocks. We wrap up with a look at what the post coronavirus retail environment will look like. Here's a link to the webinar: https://www.iriworldwide.com/en-US/Insights/Webinars/Consumers-Face-Reality-of-COVID-19 IRI Real-Time Covid-19 Insights Dashboard: https://www.iriworldwide.com/en-US/Insights/Publications/coronavirus-impact-to-CPG-and-retail#esig ECRM Virtual Platform to Help Buyers Continue Sourcing Amid Travel Restrictions: https://ecrm.marketgate.com/Blog/2020/03/ECRM-Virtual-Platform-to-Help-Buyers-Continue-Sourcing-Amid-Travel-Restrictions
41:43
April 6, 2020
53. Social Responsibility & Covid-19: Mel Bandler, Fair Trade USA
Fair Trade USA seeks to build a model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and their communities around the world. It also helps provide producers with the tools they need for resiliency and help increase their access to sanitation, preventative resources, and healthcare services -- whch are becoming critically important during the coronavirus pandemic. In the intervew, ECRM's Joseph Tarnowski speaks with Mel Bandler, Retail Relationship Manager, about how Fair Trade USA works with retailers and suppliers, and the challenges -- as well as opportunities -- they are facing during the pandemic. Vist the Fair Trade USA Website: https://www.fairtradecertified.org/ ECRM Website: https://ecrm.marketgate.com/
34:38
April 5, 2020
52. ECRM Efficient Supplier Introductions: A Supplier's Experience (George Mandras, Flex Beauty Labs
If you are a supplier and thinking of participating in an ECRM Efficient Supplier Introduction program, then this podcast is for you. In this episode, ECRM's Joseph Tarnowski speaks with George Mandras, President of Flex Beauty Labs, who discusses his experience on our first ESI, which was for the hand sanitizers category. He takes you through everything from when he registered up to his presentation and follow up, as well as how our client success manager got him up to speed on using the digital platform.
11:30
April 3, 2020
51. Young Nails' CEO Habib Salo: Delivering Value with Beauty Content During Covid-19
Those beauty suppliers out there definitely want to check out this interview. In this interview, ECRM’s Joseph Tarnowski speaks with Habib Salo, CEO of Young Nails about how he leverages digital content and social media to stay engaged with his audience – something that’s especially critical for those of you in the category impacted by the coronavirus pandemic.  . And they get into the weeds in this one. Habib not only discusses his general philosophy around content marketing in general, but he provides details on the type of content he’s been putting out, how he approaches each social media platform, and the importance of community management.  . Many of these approaches he developed with Gary Vaynerchuk and The Sasha Group, which many of you may know from Mark Evans’ presentations on brand growth and marketing at ECRM programs. Habib wraps up with some recommendations for other suppliers facing the challenges of Covid-19.  . Check out Young Nails on Instagram: https://www.instagram.com/youngnailsinc/?hl=en
50:54
April 3, 2020
50. Albertsons Marketplace, Covid-19, and How Everything Changed in 3 Weeks
During this episode, ECRM's Joseph Tarnowski speakwith Jeff Bordes, the Business Development Manager for Albertsons Marketplace, about how much has changed since they last spoke on March 13. Consumers are now flooding the ecommerce site to pick up those food staples like beans and rice that they would have typically picked up in the stores pre-coronavirus. Jeff also discusses how he is keeping up with this demand by finding and engaging with emerging brands that can ship directly to these shoppers, and how this may change the way people think of ecommerce once this all passes. View on YouTube: https://youtu.be/2zEcE01DuNc #ecrmrangeme #retail #ecommerce #brands #cpg #coronavirus  
41:35
April 2, 2020
49. How Coronavirus Has Changed the Way Consumers Shop: Wendy Liebmann, WSL Strategic Retail
The coronavirus pandemic has completely changed the way consumers shop. First of all, with a limited number of brick and mortar stores open and people concerned about social distancing, many people have turned to ecommerce. On top of this, with millions of people now out of work, finances are playing a major roe in shopping decisions. These are just two of the topics I discuss with Wendy Liebmann, CEO & Chief Shopper of WSL Strategic Retail, which just fielded some new research on how the pandemic is impacting consumers’ shopping habits. Learn more about the study: http://www.wslstrategicretail.com/
35:32
March 30, 2020
48. The Impact of Covid-19 on the Beauty Category: Marlea Clark, CMO of Stella Rising
The beauty category may not technically be among those "essentials" customers are yanking off the shelves such as toilet paper and hand sanitizer, but many consumers are turning to products like face masks, hair care and bath bombs for self-care and to bring a sense of normalcy to self-isolation. In this podcast, ECRM's Joseph Tarnowski speaks with Marlea Clark, Chief Marketing Officer for digital marketing agency Stella Rising, about how the coronavirus pandemic has impacted the beauty category, and how beauty brands can leverage social media to stay engaged with customers until they can get back into stores. #ecrmrangeme #beauty #skincare #haircare #socialmedia #coronavirus
34:47
March 30, 2020
47. Nicholas Bertram, President of The Giant Company: Adapting to the Coronavirus Pandemic
In this episode, ECRM's Joseph Tarnowski speaks with Nicholas Bertram, President of The Giant Company, about how his company has adapted to the challenges presented by the coronavirus pandemic. They touch on how the company has dealt with supply chain issues and finding new sources of products that are out-out-of stock from panic buying, how daily operations have evolved to accommodate the new normal, as well as the surge of online shopping and how they are handling it. Nicholas also discusses how Giant has engaged its community -- including providing jobs for those affected by layoffs, and the role of it's in-store technology in helping customers maintain social distancing. They wrap up with Nicholas providing recommendations for retailers who are experiencing this or may soon be. The Giant Company is part of Ahold-Delhaize USA, and operates approximately 190 stores in the Northeast. Website: https://www.aholddelhaize.com/en/brands/united-states/the-giant-company/
23:32
March 27, 2020
46. How Restaurants Can Survive the Coronavirus Pandemic - and Emerge Stronger (Donald Burns)
If you're running a restaurant operation during today's challenging times, then you definitely need to listen to this episode. ECRM's Joseph Tarnowski speaks with Donald Burns, also known as The Restaurant Coach, who is the author of two books on running successful restaurants, has spoken at restaurant events around the country (including at ECRM programs), and coaches restaurant owners and operators around the globe. In this episode, they discuss the challenges that restaurant operators face during the coronavirus pandemic, and what they can do to not only survive it, but to emerge from it stronger than ever. Tons of practical information in here that you can put to use RIGHT NOW! The Restaurant Coach website: https://www.therestaurantcoach.com/
33:09
March 26, 2020
45. How the Coronavirus Pandemic Has Changed the Way Consumers Think About Food (Kim Kirchherr)
In this podcast episode, ECRM's Joseph Tarnowski speaks with Kim Kirchherr, President of K2 Outcomes, which specializes in the connection of agriculture, food and health for individuals and organizations. Kim is a Registered Dietitian and certified personal trainer, has worked for 10 years at a major food retail chain, and has pretty much been in the food and agriculture industry her entire career. They discuss how the coronavirus pandemic has changed the way consumers think about food from the perspective of shopping, storage and meal prep, and how retailers can best engage them in today's environment, as well as once this pandemic passes. Great insights here for food retailers as well as their suppliers! Kim's website: https://kimkirchherr.com/ ECRM Food & Beverage Efficient Supplier Introductions: https://ecrm.marketgate.com/Sessions/ESI/Grocery#utm_source=Podcast&utm_medium=post&utm_campaign=KimKircherr
47:53
March 25, 2020
44. Entrepreneurship in the Face of Adversity: LoveHandle Smartphone Grips & the Impact of Covid-19
In this episode, ECRM's Joseph Tarnowski speaks with Mike Watts and Scott Glaser of LoveHandle Smartphone Grips, a RangeMe Premium member and ECRM program participant that attended our Impulse, Front-End & Checklane as one of The Shark Group suppliers, and showcased its innovative American-made product that makes it virtually impossible to drop your cell phone while using it. They discuss the origin of the company, how they are working with Daymond John and The Shark Group, and their experience with RangeMe and ECRM. They also talk about the challenges they are facing during the coronavirus pandemic, as many of the company's customers are event companies. It's a great discussion about entrepreneurship in the face of adversity! Check out the Lovehandle website: https://www.lovehandle.com ECRM: https://ecrm.marketgate.com
46:50
March 24, 2020
43. Datassential Update: The Impact of Coronavirus on the Restaurant Industry
Datassential update on how the coronavirus is impacting the restaurant industry. This is a video version of the podcast interview with Ian O'Neil in which he and ECRM 's Joseph Tarnowski discuss Datassential's most recent update on how Covid-19 is impacting restaurants, as well as the way consumers are purchasing food from them. Among the topics they cover are: - The impact of restaurants shifting to delivery/takeout - Shift in focus from taste to cleanliness/sanitization - Gaining the trust of foodservice consumers - How people have shifted their food ordering habits - The popularity of ordering pizza during self-isolation We'll be giving these updates with Datassential regularly on an ongoing basis moving forward. See the links to the report download and the Datassential page in the comments! YouTube version of podcast: https://www.youtube.com/watch?v=RztjvjEEVhU Download the slide deck: https://mcusercontent.com/45027c46b385d9b28f2d3a6d7/files/6b9a99f8-49a9-4767-b650-48f6cdf9c0e2/Datassential_Coronavirus_031920_final.pdf ECRM: https://ecrm.marketgate.com/ #ecrmrangeme #foodservice #restaurants #delivery #takeout #coronavirus #covid19
32:26
March 23, 2020
42. Foodservice Buyer Profile: Dot Foods, Inc. (Park Plank, Dir. of Business Development - New Suppl
In this episode me and Stephanie Nicklos from our foodservice team speak with Park Plank, Director of Business Development - New Suppliers for Dot Foods, Inc., which, as a national re-distributor, sits between the manufacturers and distributors to add efficiencies into the entire food supply chain. We cover the history of Dot Foods, how it drives these supply chain efficiencies, and what Park looks for in the suppliers with which he decides to do business. Definitely a must listen for any suppliers looking to do business with Dot Foods! https://www.dotfoods.com ECRM Program List: https://ecrm.marketgate.com/sessions ECRM Efficient Supplier Introductions: https://ecrm.marketgate.com/Blog/2020/03/ECRM-Virtual-Platform-to-Help-Buyers-Continue-Sourcing-Amid-Travel-Restrictions
40:11
March 23, 2020
41. Food Trends in 2020 & Beyond: Ian O'Neil, Datassential
In this episode, ECRM's Joseph Tarnowski speaks with Datassential's Ian O'Neil about menu trends in the foodservice industry based on recent research from the company. They address four key areas: - Generational shifts in food consumption - The influence of global flavors - College & university food behavior - Impact of health and wellness on menus
45:07
March 19, 2020
40. Greystone Premium Organic Tea: Forging Ahead During the Covid-19 Pandemic
ECRM's Joseph Tarnowski speaks with Shiv Joshi, Managing Director of Greystone Premium Organic Tea about the steps he's taking to keep his business going during the lockdown we're all experiencing as a result of the coronavirus.  This includes leveraging digital opportunities, such as the buyer review days RangeMe has been hosting for several major retailers, and keeping engaged with the natural foods community on LinkedIn. Lots of useful info here for all suppliers!  #ecrmrangeme #brands #rangeme #coronavirus #covid19
48:55
March 18, 2020
39. How Foodservice Buyers are Adapting to the Covid-19 Pandemic: Keith Schalk, Gordon Food Service
In this episode, ECRM's Joseph Tarnowski and Stephanie Nicklos speak with Keith Schalk of Gordon Food Service about how Covid-19 has impacted the way the company and its customers are going about their business. Keith gives an overview of the 120-year-old company, the various services it offers to independent restaurants and other foodservice operations, and how they have adapted sourcing and product reviewing -- including "virtual cuttings" that span several locations.  Keith was one of the buyers planning to attend ECRM's Foodservice Programs in Vegas this week, which obviously had to be rescheduled due to travel restrictions. New dates will be announced soon, or you can email Stephanie for more info: stephanie@ecrm.marketgate.com  #ecrmrangeme #foodservice #restaurants #bars #coronavirus #covid19
41:15
March 17, 2020
38. Albertsons Marketplace: The Impact of Coronavirus on Shopping, Sales & Product Discovery
In this episode, ECRM's Joseph Tarnowski speaks with Jeff Bordes of Albertsons Marketplace about how the Coronavirus has impacted the e-commerce business. They discuss how shoppers' buying habits have changed as the virus has become more prevalent, challenges the marketplace vendors are facing in replenishing their supplies, and how his product discovery efforts have altered with fewer face-to-face options available -- including his leveraging of solutions from ECRM and RangeMe #ecrmrangeme #brands #retail #business #coronavirus
30:37
March 13, 2020
37. NPD's Stephen Baker on Trends, Challenges & Opportunities in the Consumer Technology Segment
This episode is the audio from a presentation given by Stephen Baker of The NPD Group during ECRM's Innovative Technology Program in Chicago. During the presentation, Stephen discussed trends in the Consumer Technology industry and the future outlook based on NPD data. He also examined the impact of e-commerce on consumer tach sales, as well as took a deep dive into specific consumer technology product categories to uncover the challenges and opportunities within each. #consumertechnology #electronics #speakers #headphones #audio #gaming
39:41
March 9, 2020
36. How Brands Can Bootstrap Awesome Content Marketing (Mark Evans, The Sasha Group)
How emerging brands can bootstrap awesome content marketing: ECRM's Joseph Tarnowski and Mark Evans of The Sasha Group discuss how brands can develop and deploy effective content at scale with limited resources by leveraging man y of the strategies and tactics Mark discussed in his presentation at our Innovative Tech Program in Chicago. Among these were: * Developing "hero" content that can be repurposed across various platforms * Effective storytelling * Engagement and community-building * The mobile phone as a powerful content-development tool They also discussed the importance of viewing your content marketing as part of your business development efforts, and scheduling it regularly as such. #ecrmrangeme #brands #retail #marketing #content #socialmedia #business
14:51
March 5, 2020
35. Marketing for 2020 & Beyond: Winning the Battle for Consumer Attention
This episode is the audio from a presentation by Mark Evans of The Sasha Group (a VaynerX Company) given at ECRM's Innovative Technology Program in Chicago. His presentation focused on marketing for 2020 and beyond, and how to win the battle for consumer attention, which -- more often than not these days -- is on their mobile devices and those digital platforms on which they spend their time. He offered tons of practical information on how to grab and hold these consumers attention via consistent, great content and engagement that's specific to each platform. For more information on The Sasha Group, visit http:/www.thesashagroup.com
29:23
March 3, 2020
34. Joe's Visit to the Planet 13 Dispensary, and What Mass Retailers Selling CBD Can Learn From It
In this podcast, ECRM's Joseph Tarnowski discusses his observations from a recent visit to the Planet 13 dispensary in Las Vegas, and what learnings mass retailers selling CBD products can learn from it. There are two main takeaways from this: 1. Education is the key to success in the CBD game: both the education of those selling it, as well as THEIR ability to educate those looking to buy it. 2. Every retailer selling CBD should visit a dispensary, and see how they interact with customers. It's a lot different than helping shoppers decide which cereal or lipstick to buy! Let us know your thoughts on this -- especially if you have toured a dispensary in the past!
14:41
February 27, 2020
33. The Impact of Veganism on the European Beauty Industry (Peter Mudahy, CEO of Pak Group)
ECRM 's Joseph Tarnowski and Pak Cosmetics CEO Peter Mudahy discuss the impact of veganism on the cosmetics industry during the ECRM Euro Beauty Program in Barcelona. January has become known as Veganuary when a UK-based nonprofit group by that name was started to encourage consumers to embrace a plant-based lifestyle for the first month of the year. Recently, the UK passed a law saying that organizations like restaurants and hotels must offer vegan options for consumers. Joe and Peter discuss how this has impacted the way consumers shop his stores and website, as well as his assortments and product selections. #ecrmrangeme #beauty #vegan #sustainability Click here for more info on ECRM's Euro Beauty Programs: https://ecrm.marketgate.com/Sessions/2021/01/EuropeanSkinPersonalHairSunCareEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=Pakgroup
05:13
February 25, 2020
32. Tops Markets' Dir. of Center Store/Grocery Michael Nugent on ECRM's Format, Process & Culture
Michael Nugent with Tops Markets is not just a 25-year veteran of the grocery industry, but is also an adjunct professor of organizational behavior and so in this interview with ECRM's Joseph Tarnowski he wears both hats to discuss how the ECRM format, process and especially its culture combine to deliver value for retailers like Tops. Mike gives an overview of his company and its goals at the Snack, Center Store and Coffee, Tea & Cocoa Programs, as well as how he and his team work closely with the retail team (in his case, Wayne Bennett , Jessica Moore and Taylor Huston ) as well as the team members on-site to maximize his experience. #ecrmrangeme #retail #brands #cpg #business
10:16
February 24, 2020
31. How SpartanNash Completes its Christmas Candy Planning in Just One Week with ECRM
SpartanNash Candy Category Manager Barry Phillips accomplishes all of his Christmas candy category planning in less than a week at ECRM 's Candy Planning: Christmas & Halloween Program. In this interview with ECRM's Joseph Tarnowski , Barry outlines how he works with Laura Dillie of our Retail Team prep for the program, the at the program itself he'll meet with participating suppliers -- as well as some suppliers who come in specifically to meet with him. Then he selects product samples to be sent to his planning room, where he works with his analysts to make his final decisions on which items they will carry. This is a service our Retail Team offers to select retail partners and helps them accomplish in a few days what would normally take a few weeks or longer at the office. #ecrmrangeme #retail #cpg #brands #categorymanagement
06:51
February 21, 2020
30. ECRMADVANTAGE: Prepping Suppliers for Successful Buyer Appointments at ECRM Programs
ECRM Client Success Managers help buyers and sellers prep for our programs to ensure they get the most out of their experience. This includes learning the needs and objectives of the buyers, and educating suppliers on how to use our tools, how to prepare for buyer appointments, and how to set up their meeting spaces. This includes webcasts in which buyers and sellers with experience at our programs providing advice from their own experiences with us on how to take advantage of every opportunity offered at our programs, from the meetings to the networking functions as well as the educational sessions. They also host how-to webcasts on using the ECRM Connect App at a session. In this interview ECRM's Joseph Tarnowski and Client Success Manager Dylan Hall discuss all of these services, which are collectively referred to as ECRMADVANTAGE. #ecrmrangeme #cpg #brands #retail
06:14
February 21, 2020
29. ECRM SupplierDEMAND: Promoting Your Brand to Buyers in Advance of our Programs
The moment a supplier registers for an ECRM program, our Client Success Managers begin promoting them to registered buyers in a process we call SupplierDEMAND. We provide these buyers with all the relevant supplier information, including product information, supplier capabilities, relevant certifications, and any unique points of differentiation. In this interview with Joseph Tarnowski , CSM Caroline Bernitt discusses how they execute these services and how they help set up suppliers for success! #ecrmrangeme #cpg #brands #retail #business
03:48
February 20, 2020
28. What Consumers are REALLY Saying About the Snack, Coffee, Tea & Cocoa Categories
This podcast was a presentation given by Razi Imam, Co-Founder and CEO of 113 Industries during ECRM's Snack and Coffee, Tea & Cocoa Programs in Las Vegas. Razi took a deep dive into the changing behaviors of consumers in the categories of snacking and coffee/tea/cocoa, based on artificial intelligence tools the company has developed that analyze social media conversations to detect those compensating behaviors and unarticulated needs that when satisfied lead to immediate adoption of a product. He shared actual case studies of products that have reached $100M in sales using 113's research methodology. He will also provide a how-to guide in using AI to predict trends and changing consumer behaviors to innovate the next $100M product and provide a predictive behavior analysis based on review of the snacking and coffee/tea/cocoa categories. https://www.113industries.com
26:54
February 19, 2020
27. The Paleo Foundation & Certifications for Paleo, Keto and Grain-Free/Gluten-Free Foods
The Paleo Foundation has developed certifications for Paleo, Keto and Grain-Free/Gluten-Free foods, and is working with retailers and brands to help consumers navigate these categories as these diets become increasingly prevalent among them. In this interview, Joseph Tarnowski of ECRM speaks with the Foundations VP of Advocacy Todd Jamalkowski about what these certifications mean, the process behind them, and their benefits for retailers, brands and consumers. ECRM recently launched its Specialty Diets & Healthy Foods Programs to connect retailers and brands seeking these types of products -- click the link below for more info! Specialty Diets & Healthy Foods: Center Store Program: https://ecrm.marketgate.com/Sessions/2020/08/NaturalOrganicandSpecialtyFoodsCenterStoreEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=Paleofoundation #ecrmrangeme #paleo #keto #wellness #food
06:57
February 18, 2020
26. Trends & Opportunities in the Convenience Channel - Full Presentation: Larry Levin, IRI
Here's the audio from the presentation given by IRI's Larry Levin an trends and opportunities in the convenience channel at ECRM's Convenience Program in Las Vegas last month. During the presentation, Larry discussed what's driving trip growth, and which categories present the most opportunity for growth in the coming years. For information about ECRM's 2021 Convenience Program, click here: https://ecrm.marketgate.com/Sessions/2021/01/Convenience?utm_source=Podcast&utm_medium=Post&utm_campaign=Iriconvfullaudio
41:11
February 18, 2020
25. The Importance of Sustainability for CPG Brands: Larry Levin, IRI
IRI 's Larry Levin discusses the importance of sustainability for suppliers in the CPG retail industry in this interview with ECRM 's Joseph Tarnowski during the Convenience & Impulse Programs in Las Vegas last month. IRI conducted research with NYU Stern School of Business in which they examined POS data for products that had sustainable attributes on the packaging such as Fair Trade, organic, Leaping bunny -- attributes that showed the products were good for people, good for the planet or good for the workers producing them -- accounted for more than half of all of the CPG growth during the period of data studied (2013 to 2018) So if you're not in the sustainability game yet, now's the time to get in! #ecrmrangeme #cpg #brands #retail #sustainability #organic #fairtrade
05:09
February 17, 2020
24. The Shark Group: What it Is, What it Does & Who it Works With (Morri Chowaiki, Head of Sales)
The Shark Group offers a ton of turnkey services to get brands ready for retail. While it's owned by Daymond John , it has nothing to do with the Shark Tank TV show -- indeed, some of its brands did not come from the show. Among the services it provides are marketing, branding, social media engagement, EDI, and preparation and preparation for buyer meetings. ECRM 's Joseph Tarnowski spoke with Head of Sales & Retail Morri Chowaiki about the group, what it does and who it works with during our Impulse Program in Las Vegas, where 10 of The Shark Group brands had the opportunity to meet with retail buyers, and everyone had the opportunity to see Daymond's fireside chat with ECRM's Wayne Bennett ! #ecrmrangeme #brands #retail #cpg #ecrmxdaymondjohn To register for ECRM's 2020 Impulse, Front-End & Checklane Session, click here: https://ecrm.marketgate.com/Sessions/2021/02/ImpulseFrontEndChecklane?utm_source=Podcast&utm_medium=Post&utm_campaign=MorriSharkGroup
11:30
February 13, 2020
23. CBD Trends in Mass Retail: Larry Levin, IRI Worldwide
IRI 's Larry Levin discusses trends in the CBD category with Joseph Tarnowski of ECRM during our Convenience & Impulse Programs in Las Vegas. During the interview, they touch on how the CBD segment is exploding in mass retail, and how keeping an eye on the dispensary channel will provide retailers and suppliers with insights into where it may head in food, drug and mass channels. #ecrmrangeme #cbd #hemp #cannabis #retail #brands #cpg Click here for info on ECRM's 2020 Convenience Program: https://ecrm.marketgate.com/Sessions/2021/01/Convenience?utm_source=Podcast&utm_medium=Post&utm_campaign=LarryLevinCBD
08:28
February 12, 2020
22. When a Brand Owner IS an Influencer: Erich Roa, CEO of Pacinos Signature Line
When a brand owner is an influencer with 683K followers on Instagram , it makes for a powerful combination. That's the case with Pacinos Signature Line CEO Erich Roa, who went from celebrity barber -- who has styled Puff Daddy and Jay-Z, to owner of a line of hair products available at retailers like Target . In this interview with ECRM VP of Content Joseph Tarnowski , Erich takes us through his journey as he grew his social media presence as he grew his business, first on MySpace (remember that platform) as a barber, then Facebook, and finally to Instagram. When he sold 1,000 store brand razors online in a couple of hours from one Instagram post, he knew he hit something, and launched his product line. Following his direct-to-consumer success, Target put his products on the shelves. Their success at that retailer led Erich to look for more opportunities at brick and mortar retail, and discovered ECRM through its content on social media, of course! Throughout the interview he offers insights on how brands can become their own influencers and leverage the power of social media to succeed online and on the shelf! #ecrmrangeme #brands #retail #socialmedia #influencermarketing #business
25:33
February 10, 2020
21. How FTI Brands Expanded Distribution from 200 to 40K Stores in Just One Year.
Hear how FTI Brands LLC went from distribution of its SneakERASER products in 200 stores to 40K+ stores in one year in this video interview with Co-Founders Kevin Consolo (a former ECRMer) and Chris Pavlica . In this interview, ECRM's Joseph Tarnowski and the two entrepreneurs discuss the company's origin, as well as how they leveraged both ECRM and RangeMe to get on the shelf at major retailers like Walmart , CVS Health and Dollar General , and how they have evolved their brand based on the needs and objectives of retailers they have met to address the auto and golf markets as well. We're so proud to see the great success of one of our own! #ecrmrangeme #retail #brands #cpg #business
09:54
February 9, 2020
20. Driving Sales in the Convenience Channel (Alan Adato, Yesway)
Yesway Merchandising & Procurement Manager Alan Adato discusses several ways to boost sales in the Convenience category, which was the topic of the roundtable discussion he moderated during the ECRM Convenience Program in Vegas. In this interview with ECRM's Joseph Tarnowski, Alan touches on the importance of merchandising (and merchandising displays) particularly for fresh foods, as well as how one convenience store operator at his table boosted the bottom line by eliminating coupons. The roundtable was one of several concurrent discussions held as part of ECRM's Thought Interaction Pods, which give program participants the opportunity to take a "deep dive" on various topics of interest in the category. #ecrmrangeme #retail #merchandising #convenience #business https://youtu.be/pjdsnX6afho
07:04
February 2, 2020
19. Best Practices for Sellers Participating in ECRM Programs (Jack Savdie, Global Beauty Care)
ECRM's Joseph Tarnowski speaks with veteran ECRM seller participant Jack Savdie of GLOBAL BEAUTY CARE, INC about how to get the most from buyer meetings at ECRM programs. Jack has been participating in ECRM programs for years, and has won multiple Buyers Choice Awards for GBC's beauty products. In this video he discusses: - How to prep for buyer meetings - including meeting space set up and buyer research - The conversation flow with the buyer during meetings - How to best follow up after a meeting #ecrmrangeme #brands #sales #meetings #business
11:36
February 2, 2020
18. Mirza Minds' Fam Mirza on Entrepreneurship & Successful Product Launches
ECRM VP of Content Joseph Tarnowski and CEO of Mirza Minds Fam Mirza discuss what it takes to be a successful entrepreneur, as well as the criteria behind successful products during ECRM's Impulse, Front-End & Checklane Program, where Fam was a special guest. For entrepreneurs, focus is key, and the laser-focus needed to weather 18-hour days only comes when you have passion for what you're doing. And when it comes to products, the R&D groundwork is crucial for developing a product that will generate the most return for the least marketing spend. And when it comes to grabbing eyeballs from the shelf, strong structural packaging helps stand out from the crowd. Fam has launched eight successful brands, including the 1Face watch, which was one of the most successful purpose-driven brands ever. Keep an eye out for our upcoming interview on Fam's latest product, This Cleans, which will be posted shortly! #ecrmrangeme #brands #entrepreneurship #business #startup
07:18
January 31, 2020
17. Opportunities for Growth in the Convenience Channel: Larry Levin, IRI Worldwide
IRI's Larry Levin discusses opportunities for growth -- in trips as well as CPG sales -- in the convenience channel, during ECRM 's Convenience Program in Las Vegas. While there are some categories that will always be mainstays of the convenience channel, such as alcoholic beverages, snacks, and beverages, segments like fresh and prepared foods are growing fast (for example, people are willing to wait on line to get a sandwich at Sheetz ). He also discusses the impact of wellness on the channel, including the explosive growth of CBD. #ecrmrangeme #alcoholicbeverages #brands #convenience #retail
06:34
January 28, 2020
16. Ways to Flex Your Social Media Muscle: Nancy Trent, Founder & CEO, Trent & Co.
Nancy Trent, Founder & CEO of Trent & Co. gave a presentation titled, "Ways to Flex Your Social Media Muscle" during ECRM's Everyday and Holiday Cosmetics, Fragrance & Bath Program in Chicago. Social media supports the human need for social interaction. It has the powerful ability to take a message from dozens to millions. Social media is the democratization of knowledge and information. At its best, it can transform consumers into actual journalists and producers for your brand. Some brands thrive on social media, while others consider it a necessary evil. Those brands that do social media as a chore are doing what we call “check-the-box”social media. They need to start authentically engaging to thrive in today’s competitive marketplace. Nancy Trent is a writer and speaker, a lifelong health advocate, a wellness influencer, a globe-trotting trend watcher and the founder and president of Trent & Company, the leading wellness PR firm. Trent & Company has office in NY and LA and a client roster of products, venues, books, films, experts and lifestyle brands spanning traditional and alternative disciplines for tech, design, wellness, beauty, fitness, food and the environment. Nancy is an investigative reporter turned PR guru with seven books under her belt. She continues to spot and spark trends wherever she goes. Today she is running publicity and social media campaigns for 50 different lifestyle clients for every member of the family in every room of the house. Nancy has spoken at conferences around the U.S., as well as in Dubai, Bangkok, Vienna, Seoul, Hong Kong, Sydney and Melbourne. Nancy serves on the editorial boards of industry associations and magazines, and has written many how-to articles on marketing, promotion and PR that were published in all of the leading trade and business publications. Her company gets its client’s products on celebrities, in the hands of influencers, on popular morning and day time talk shows, in national consumer lifestyle magazines as well as newspapers, online magazines and blogs and social media platforms. The firm’s national publicity and social media campaigns take messages viral and spiral, maximize awareness, enhance credibility and raise recognition. https://trentandcompany.com
39:23
January 26, 2020
15. How to Drive Explosive Brand Growth: Mark Evans, The Sasha Group (a VaynerX Company)
This is the audio from a presentation given by Mark Evans, Executive Director of The Sasha Group (a VaynerX Company) during ECRM's Vitamin, Weight Management & Sports Nutrition Program, in which he provided practical tips on how emerging brands can boost growth. Among the topics covered were: • Company culture • Marketing • Leadership • Mission and purpose. He was joined at the end by Gabe from Insane Labz -- an ECRM participating supplier who also happens to be a Sasha customer -- who spoke about how he actually has put these principles into action.
51:06
January 23, 2020
14. TBT - Jocko Willink & Brian Littlefield Discuss the Origin of the Origin Labs Nutritional Supple
Former Navy SEAL commander and best-selling author of "Extreme Ownership" Jocko Willink and Brian Littlefield, CEO of Origin Labs discuss their line of nutritional supplements as well as their engagement with the Jocko Podcast community during ECRM's Vitamin, Weight Management & Sports Nutrition Program back in 2018. Because of their participation in that program -- where Jocko gave an awesome presentation on leadership -- their line of supplements will be launched at a national retailer next month! #jockowillink #jockopodcast #wellness #sportsnutrition
21:49
January 23, 2020
13. How to Amplify Your Influencer Marketing Content: Karen Koslow, Wellness Amplified
Once you are working with influencers, it's important to amplify their content beyond its organic reach to get maximum exposure and ROI. In this interview with ECRM 's Joseph Tarnowski , Wellness Amplified Founder and CEO Karen Koslow discusses how brands can accomplish this through paid sponsorships as well as repurposing influencer content for use on their own platforms, such as on their own website, their RangeMe profile and on their Amazon storefront. Karen will be speaking about influencer marketing at ECRM's Cough/Cold, Preventative & Allergy Program next week in Jacksonville! Click here for more info on the program: https://ecrm.marketgate.com/Sessions/2020/01/CoughColdAnalgesicsAllergyEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=Karenkoslowvid3 #ecrmrangeme #brands #marketing #influencers #retail #socialmedia #socialmediamarketing #content
05:59
January 22, 2020
12. ECRM Buyer Profile: Diana Gumbs, Category Manager - Beauty, Wakefern Food Corp.
Wakefern Food Corp. Category Manager Diana Gumbs gives an overview of her company, the markets and consumers it serves, as well as the trends in beauty products among them during this interview with ECRM 's Joseph Tarnowski at our Everyday and Holiday Cosmetics, Fragrance & Bath Program last week in Chicago. She also touches on the value she gets from participating in ECRM programs, such as how our Retail Team works closely with her to discuss her needs and objectives so they can curate a schedule of appointments to match them perfectly. The result? Meetings with new innovative suppliers and the discovery of unique products, like one she found at last year's program that will be on the shelf shortly! #ecrmrangeme #retail #beauty #cosmetics #business
05:12
January 22, 2020
11. Navigating the CBD Legal & Regulatory Landscape (Bridget Hill-Zayat, Hoban Law Group)
NAVIGATING THE CBD LEGAL/REGULATORY LANDSCAPE: Hoban Law Group's Bridget Hill-Zayat discussed the ever-changing legal and regulatory environment related to CBD during her keynote this morning at ECRM's Pet CBD and CBD Food & Beverage sessions. In this interview with ECRM's Joseph Tarnowski, she provides some key takeaways from her presentation. #ecrmrangeme #cbd #pet #food #beverage #legal
04:34
January 22, 2020
10. CBD Beverage Market Trends (Liz Stahura, BDS Analytics)
CBD BEVERAGE MARKET TRENDS: CBD beverages are already seeing 80 percent growth year-over-year in the dispensary channel, and mass retailers at ECRM's CBD Food & Beverage Program met with many of these suppliers to be ready once the FDA issues an opinion. In this interview, ECRM's Joseph Tarnowski and BDS Analytics' Elisabeth Stahura discuss CBD beverage trends and opportunities for mass retailers. Two key trends are the popularity of water-soluble powders -- for their discreetness and portability, as well as functional ingredients, which create a connection with ingredients consumers are already familiar with. Many brands are marketing the mood and effects around these beverages. #ecrmrangeme #cbd #hemp #beverages #retail
05:26
January 21, 2020
9. NFL Hall of Famer Terrell Davis and the Origin of his CBD Brand, DEFY
NFL LEGEND AND CBD ENTREPRENEUR Terrell Davis discusses his journey into CBD and how it resulted in the founding of DEFY with ECRM's Joseph Tarnowski at ECRM's CBD Food & Beverage Program in Cape Coral, Fla. -- where the company also took the 1st Place Buyers Choice award. As an NFL running back, Terrell took a lot of bumps and bruises during the course of his football career (and also experienced severe migraines throughout his life). Traditional OTC and prescription remedies provided little relief, but when he discovered CBD, it changed his life. Terrell also gives a little background on how they came up with the "DEFY" name, as he continuously defied the odds throughout his life to get to the top of his game! #ecrmrangeme #cbd #nfl #business #wellness
07:23
January 21, 2020
8. Pearl Resourcing Rebrands Charcoal House Product Line for Success at the Shelf
REBRANDING SUCCESS STORY: Great case study on how a supplier leveraged ECRM and Pearl Resourcing to successfully rebrand its line of products for several retailer wins from our programs. This is a long one, but a good one. Charcoal House offers a TON of products that use activated charcoal to address all kinds of needs, from health, to the home, to pets and everything in between. As the were originally online only, their packaging wasn't suited to stand out on the shelf. So CEO John Dinsley, who co-founded the company with his wife Kimberly, reached out to Emily Page of Pearl Resourcing -- who he found from one of his video interviews with ECRM's Joseph Tarnowski -- to revamp his entire line of products. Emily recommended that he attend ECRM's Store Brands Program where she happened to be presenting (he's already a RangeMe member) and he landed several clients from it. Emily worked with John on the rebranding, which was unveiled at ECRM's Beauty & Wellness with Purpose Summit, with great response from buyers. In this video, they discuss the process and how it unfolded. #ecrmrangeme #branding #wellness #healthcare #business
09:59
January 21, 2020
7. How Albertsons Marketplace Works with Brands: Jeff Bordes, Business Development Mgr.
Albertsons Marketplace provides an "endless aisle" for the retailer and serves an an entry point for emerging brands looking to eventually get on the shelves or for established brands to try out new concepts. In this interview with ECRM 's Joseph Tarnowski, Jeff Bordes gives an overview of Albertsons Marketplace and how he works with brands. #ecrmrangeme #retail #ecommerce #business #digital
03:29
January 21, 2020
6. Selecting the Right Influencers for Your Brand (Karen Koslow, Wellness Amplified)
There is no question that influencer marketing is a powerful way of reaching your target audience. But finding the right influencers to work with for your particular brand is critical. According to Karen Koslow , founder of Wellness Amplified -- who spoke with ECRM 's Joseph Tarnowski on the subject -- it comes down to considering the "5 Rs": - Reach - Resonance - Relevance - ROI Potential - Reputation The influencer you work with must have similar values as you brand, reach consumers that you are targeting, and authenticity in the field you play in. Depending on your goals, you might seek those with larger followings for reach, or smaller, more engaged followings for conversion and value. Keep in mind that working with influencers can be labor-intensive, and agencies like Wellness Amplified, that address specific niche markets, might be the way to go. Karen will be speaking on the topic of influencer marketing at ECRM's Cough/Cold, Preventative & Allergy Program later this month: https://ecrm.marketgate.com/Sessions/2020/01/CoughColdAnalgesicsAllergyEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=KarenKoslowVid2 #ecrmrangeme #wellness #influencermarketing #business
07:22
January 20, 2020
5. Social Media Engagement & Community Management for Brands: Zain Gaziani, VaynerMedia
ECRM 's Joseph Tarnowski and Zain Gaziani of VaynerMedia & Team GaryVee discuss the importance of social media community management for brands. Engagement is a two-way street, and building a thoughtful dialogue with your brand's audience helps drive loyalty and extend your reach to potential new customers. In this interview, Zain gives some background on his role at Vayner, how he engages with the Gary Vaynerchuk community, and provides some recommendations on how to best engage your audience. #ecrmrangeme #socialmedia #marketing #communitymanagement #garyveechallenge
09:59
January 20, 2020
4. 99 Cents Only Stores Brandy Alexander: ECRM Helping New-to-Desk Buyers Get Quickly Up to Speed
ECRM Programs are a perfect immersion education experience for buyers who are new to a category, like 99 Cents Only Stores Beauty Buyer Brandy Alexander, who joined the company last month and participated in our Everyday and Holiday Cosmetics, Fragrance & Bath Program in Chicago. ECRM's Joseph Tarnowski spoke with Brandy about how she leveraged her meetings with sellers and the many networking opportunities to learn category trends, meet brands face-to-face, and ramp up her category relationships. #ecrmrangeme #beauty #retail #buyers #sourcing #business
03:14
January 17, 2020
3. How ECRM & Apex-Brasil Helped Brazilian Brands Reach $122 Million in Sales in the U.S. Market
Trade Partner Organizations like Apex-Brasil leverage ECRM programs to help their supplier-members enter the U.S. retail market. At each category-based ECRM session, these suppliers have opportunities to meet with buyers face-to-face in private, prescheduled meetings, and also have many opportunities for networking and learning. ECRM Client Success Managers work closely with each supplier before, during and after each session to ensure that they maximize every opportunity. In this interview with Joseph Tarnowski , Apex-Brasil's Fernando Spohr discusses how the organization works with ECRM to help its members succeed in the U.S. market. And the ROI is tremendous -- a $1.5 million investment by Apex-Brasil resulted in more than $122 million in business for its members! For more information on ECRM's Trade Partner Organization programs, contact Eric Savitch at esavitch@ecrm.marketgate.com #ecrmrangeme #internationalbusiness #export #business #internationaltrade
07:31
January 16, 2020
2. Virtual Restaurants, Real $$$: (Kristen Adamowski, Uber Virtual Restaurants)
Virtual Restaurants, Real $$$: Uber Virtual Restaurants' Kristen Adamowski will be presenting at the ECRM Commercial Foodservice Program on how restaurant and foodservice operators can leverage virtual restaurant concepts to drive incremental sales. In this interview with ECRM's Joseph Tarnowski she gives an overview of how virtual restaurants work, and how food delivery data is leveraged to select the best menu concepts to use. In some cases, restaurant operators have actually grown their virtual concepts so much their sales match or exceed those of their physical locations! Kristen's presentation is Tuesday, March 17 in Las Vegas. Click here for more information, or to register: https://ecrm.marketgate.com/Sessions/2020/03/CommercialFoodserviceEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=UberVid #ecrmrangeme #foodservice #restaurants #business #delivery
05:25
January 11, 2020
1. The Importance of Earned Media for Brands: Nancy Trent, Trent & Co.
EARNED MEDIA 101: This is the first in a series of video interviews on how brands can maximize exposure by getting earned media -- media coverage that is not paid for such as articles, blog posts or news features highlighting the vale of their brand. In this video interview with ECRM's Joseph Tarnowski, public relations expert Nancy Trent of Trent and Company gives an overview of what earned media is, why it's important, and how it complements a brand's paid advertising efforts. The video series will cover different aspects of earned media, including crafting a strong press release, working with influencers, media relations, and collaborating with other brands. Nancy will be speaking on the topic at ECRM's Everyday & Holiday Cosmetics, Fragrance & Bath Program in January. #ecrmrangeme #publicrelations #marketing #brands #media
04:19
December 13, 2019