We are bridging the cultural gap for careers in art + design.
Our interview episodes dive deep into community, tactics, and mentorship. We share candid conversations with the best in Design about what it actually takes to have a seat at the table and see your ideas come to life.
No fluff. No ambiguity. Mild cursing.
So, whether you're knee deep in building your own design business or just a lover of fine art, this is a place where you can come to elevate your mindset and skillset as a designer.
One of the core tenets of Educated Guess is "Accessibility". For us, this means that people (at any age) should have the opportunity to shadow and learn as much as possible about a career they are interested in. And, ultimately, we believe that this mode of thinking will lead to more "pluralists" in today's society. The term "pluralist" for us has gotten a bad rap over the years. Unfortunately, having more than one interest can be a slippery slope towards being perceived as a "jack of all trades".
However, even if our interests, skills, and background tend to look more like a paper machete, we find it incredibly powerful to acknowledge this as a good thing instead of a setback. That said, for this episode, we're joined by Amy Choi someone who has a pulse on the power of being multifaceted.
A few years ago, Amy Choi and Rebecca Lehrer founded MashUp Americans where they produce The Mash-Up Americans podcast and curate stories in a weekly newsletter. While seemingly operating under a normal blog to business model, what makes Amy and Rebecca unique is their ability to focus especially on the grey area (Mash-Up) between culturally relevant stories. And, with a background in journalism, they now help select clients create and distribute content that speaks to "Mash-Up America" in an authentic, meaningful way. You can learn more about our client work here.
So, about an hour, we spend time walking through the following questions and topics:
"The Tanning of America"
Finding a Business Model as a Journalist
Pharrell's concept of being a pluralist
The hidden risks of not seeing color
If you want to checkout more work from Mash Up America, you can visit them here:
Educated Guess is now a year old! And, after putting in a year’s worth of sweat equity, I’ve decided to take a moment to reflect on some of the lessons I’ve learned along the way.
In this moment of silence and reflection, I’ve realized a pretty exhaustive list of tactical things I would’ve done differently -- “start sooner”, “come up with detailed content plan”, or “don’t come up with detailed content plan” lol. Yet, each of the items on that list ended up being pretty specific to starting a podcast--and therefore, pretty low value to most of you listening.
So, instead, I decided to zoom out a bit and share with you some life lessons and principles of starting a new venture -- hopefully these help in some fashion.
These are my thoughts….tune in. Enjoy.
Educated Guess is all about bridging the gap for careers in art + design. And, as a result, we spend a lot of time working to understand the complexities of an innovative solution so that we could explain and share it with someone who might just be starting out.
This week, we're joined by someone who’s helped chart that exact same path — Dong-Ping Wong—co-founder of Food New York, Inc.
Food is a New York-based design studio focused on architecture and environmental design. Their projects range from installations, private residences, set design, giant swimming pools, and more. A partial client list of theirs includes Kanye West, Tom Sachs, Virgil Abloh, and more. For about an hour, we spend time walking through the following questions and topics:
Figuring Out the Right Amount of Iteration
Collaborating With High-Profile Clients
Finding a Path to More Productive Architecture
Navigating the Field of Architecture in a Slow Economy
If you want to checkout more work from Food, you can visit them here:
Given the ever-changing landscape of tech, it can frequently feel difficult to sell a new design service centered around a piece of technology that’s still evolving. So, for the few companies who are brave enough to step out in front and lead the charge on defining different use cases in the space, a moment of recognition is required in our book.
This week we're joined by someone who fits that bill exactly — Hassan Seguias— co-founder of Elevux, Inc. Elevux is an Orlando-based design studio focused on disruptive experiences and product design. They specialize in Augmented Reality, Virtual Reality, and product design. Some of their clients include 3M, Disney, and Universal Studios. For about an hour, we spend time walking through the following questions and topics:
The Importance of Creative Discharge
The Death of the Traditional Agency Model
The Biggest Pain Points in Explaining AR/VR to Clients
Mapping Out a Learning Plan for Yourself
If you want to checkout more work from Elevux, you can visit them here:
If you're interested in starting a studio or agency of your own, it's most likely because you'd like to consistently take on projects that are both fulfilling and financially rewarding. Yet, for anyone who's spent time in a small agency or studio, they know that the reality is usually a lot tougher to bring to bear than the ideal scenario.
This week we're joined by Archie Lee Coates IV -- co-founder of PLAYLAB, Inc. PLAYLAB is an art and design studio with projects spanning dozens of industries and disciplines, and for about an hour, we spend time walking through the following questions and topics:
The Pros and Cons of Corporate Projects
How to Initiate the Work You Want to See
How to React to Being Placed in a Box
Finding a Balance Between Work and Play
If you want to checkout more of PLAYLAB and Archie's Work, you can visit them here:
In an era where pretty much all design businesses can do the same thing...Logo Design, Branding, Product, Websites, Brochures, etc., how do you know what business you're in?
The truth is -- in true consulting fashion -- that it depends.
Depending on the branding or marketing objectives, the different structures and staff can create a huge impact on the budget, the process and the outcomes.
So, to unpack these questions, we've brought Marc Posch (founder of Brand Consulting firm Opus Brand Consulting) on the show to talk it through.
You can keep up with Marc's whereabouts here:
If you've ever wondered whether or not you're committing your time to the right tasks, then this episode is for you. This week, we're joined by author, speaker, and consultant Josh Davis, PhD.
Josh Davis, PhD, is the author of the international bestseller Two Awesome Hours. He is Faculty and Senior Director of Research at the Institute for Personal Leadership, and he teaches "The Art of Public Speaking" at the NLP Center of New York.
I brought him on the show to walk through the differences between efficiency and effectiveness. Some other topics we walk through on the show include:
how to cope with never feeling productive enough
the benefit of distraction
why efficiency is a terrible metric for humans
the importance of momentum vs. magic
what are the basic circumstances we can setup to be more productive.
Also, you can keep up with Josh's work and purchase his book at the links below.
Have you ever met that one person who always seems to ask just the right question to dig deeper into your thinking? Usually this person is a therapist. But, what if there was a way for the average person to tap into their innate curiosity. What if questions could unlock brand new ideas that changed the way we thought about the world?
This week, we're bringing on the man who just might have the answer. Warren Berger is a bestselling author of multiple books on the topic. As a former journalist, he uses his investigative approach to dig into just how the most revolutionary ideas come about.
Some of the topics we touch on include:
What are the right questions to ask?
Is it ever bad to over question the norm?
How to balance logic and emotion when facing big life decisions
What are some prime ways to collaborate?
Also, you can keep up with Warren's work and purchase his book at the links below.
If you've ever felt weird, awkward, or inauthentic at networking events or conferences, you can trust that you're not alone. In fact, you're probably in the majority.
So, now that we know the problem, how might we go about solving for the lack of continuity and consistency in finding deep relationships?
In an effort to shed some light, we're joined this week by bestselling author, TED talk speaker, and professor, David Burkus. His most recent book--FRIEND OF A FRIEND: UNDERSTANDING THE HIDDEN NETWORKS THAT CAN TRANSFORM YOUR WORK AND LIFE--he takes a scientific approach to breaking down the primitive and modern aspects of human networks.
Some of the questions we touch on include:
Which areas of your network provide the best source of new ideas and insights
Where the potential blind spots and weak points in your network are
How to foster authentic, collaborative relationships
How to effectively grow and strengthen your network
Also, you can keep up with Dave's work and purchase his book at the links below.
On this episode, we're joined by Deneesha Lawrence -- Producer on the marketing team for Facebook's new Portal product. For about an hour, we spend time unpacking some of the difficult questions about diversity & inclusion. Some of which include:
what’s the difference between diversity and inclusion?
what is the long term impact / agenda people are seeking?
if you are someone who doesn’t feel included in your workplace, how do you decide whether it’s your place to stay and fight that battle or if you should leave and start your own?
These are the questions we are unpacking and many more. This is a conversation that is needed, and I’ll have to preface that we are not experts in this domain. We simply have chosen to start the conversation.
And, our hope out of this conversation is that people who feel excluded and uncomfortable at work can begin to find peace + solidarity in which actions are best for them.
The past few years have been a challenge for the world. Even though these are some of the most prosperous times in modern history, they're also some of the most socially numbing times for many.
While I can't speak for everyone, I know many who've had their assumptions challenged, anxieties fueled, and social comforts taken away.
And as artists, our social comforts are often our moments of inspiration. Yet, overtime, you might've noticed yourself feeling fewer and fewer moments that feel like this.
Well, I've been struggling with this as well. And, truth be told, I haven't found a perfect remedy. But, heading into the new year, I want us all to have as much momentum and purpose as possible. So, I thought it'd be helpful to share my intuition on a couple of questions below.
how does social media influence the way we think about art?
is it truly bad to be doing more business than design now?
how do we keep the childlike imagination alive?
Joined by digital content strategist at Finishline, Kim Nguyen, we talk about smart ways to use time on social, color threading on an IG feed, getting better at work-life balance, and learning to speak up as a woman in a creative field.
Joined by Author, speaker, and art school consultant, Kevin Carroll, we walk through mindset changes, winning routines, and a 4-step process that could give any designer the same edge he's seen in the world's biggest athletes - including his friend Kobe Bryant.
Naturally, I think we’re all a little afraid of standing out from the rest of the crowd. Naturally, when you stand out, you’re open for criticism. Yet, so many of us come from places, cultures, and circumstances that others simply can’t relate to. So, what should you do? Blend in or shout every chance you get?
We like to think there’s a lot of middle ground that’s worth exploring. So, this week, we invited Spandana Gopal, founder of Tiipoi to have a conversation about Indian design, cultural appropriation, and how we can all share parts of who we are through our work.
If you’re someone who has been looking for a way to share more about your specific upbringing, nationality, or ethnicity, this episode was made just for you. Tune in.
As we approach a a new decade of the 24/7 news cycle (starting , everyone feels pressure to create (and consume) content around the clock—for better or for worse.
This week we’re joined by Ben Roazen, former host of Hypebeast Radio and contributing writer for GQ, The Fader, and Complex to talk through content as an artfrom, worst freelancing practices, normcore opinions, and unplugging from work at night.
[Education]: Pratt + Chelsea Flea Market
[Work]: Johnson Trading Gallery + Salon 94
With over 20 years of experience buying and selling high-end art, furniture, and sculpture, Paul Johnson knows more than a thing or two about building a art + design business. Over the course of an hour long conversation, we talk about family, finances, and faith during the long--often arduous--journey of the art scene. Also, he gives his take on humility and what a strategy might look like to start an art or design gallery in 2018. If you’ve thought about opening your own gallery or consignment store, this show is for you. Tune in.
- [Education]: Complex
- [Work]: Complex, Finishline, + Rosewood
We don't like the phrase "making it". The second that happens is the same second that we stop growing.
In the spirit of growth, we're joined by someone who's shown an innate ability to sustain a career in the ever-changing world of sneakers and content.
Brandon Edler has been a critical part of the recent--and sustained-- success of Complex and Finishline. Now, at Rosewood, he spends roughly 50 minutes talking with us about his opinions on:
- Building a Business from a Passion
- Finding Your Tribe
- Showing Your Value
- Knowing If It's Time to Cash in Your Collection
- StockX, Grailed, and Goat
We think you'll love the discussion this week. You can follow us--and this week's guest--using the links below.
[Education]: Art Center College of Design, Astro Studios, IDEO, InCase, Steelcase, Nike, and more.
[Work]: Aplat, Inc.
It’s probably your dream to start a new brand from scratch. In today’s age of dropshipping and crowdfunding, a new start is just a click away.
But, what do you do once the novelty of “launch” wears off? How do you separate your personal life from your brand? What do you do when distraction starts creeping in?
On this episode, we sit down with Shujan Bertrand, founder of Aplat, Inc. With past experience at Astro Studios, IDEO, Incase, Steelcase, Nike, and more, her perspectives are definitely worth you lending an ear.
Co-Founder Atlanta Design Festival
[Education]: Design is Human + Modern Atlanta
[Work]: Atlanta Design Festival
If you’re a young, self-taught designer, you might feel out of place at a design fair. Walking from one exhibit to the next, you can’t even imagine how you might find a foot in the door. Yet, one of the worst things you can do is to never come back. Today, I invited Bernard McCoy (co-founder of Atlanta Design Festival) on the show to have a conversation about why local design fairs are often the best opportunity for young designers to share their work, learn new skills, and grow their network each time they step through the door at a design fair.
Industrial Design Studio
[Education] Linnaeus University
[Work] IKEA, BAUX, TID Watches, MUUTO, HEM, Cappellini
With well over a decade of experience under his belt, Jonas Pettersson (co-founder of @formuswithlove) knows first hand what it’s like to lead a studio through the pit of a financial meltdown and the peak of an IKEA commission.
Before you can know success, you must first know yourself.
And, running a design studio can teach you a lot about both.
On this episode, we talk with Jonas about how he’s managed to keep the soul of his studio alive. Tune.
Founder / Industrial Designer
Academy of Art University + New Deal Design
Urbio, Enlisted Design, Samsung VR, Netgear Arlo, Fellow, Pi Charging, Airpop, etc.
Beau has won damn near every design award there is to win. He's been on Shark Tank. He's founded a successful product startup. He even has a dope, minimalist studio with dozens of employees in the middle of Oakland.
In other words, to most people under the age of 30, he is "Goals". So, now, WTF? How could you possibly say that every success checkpoint I had in mind is actually a mirage?
These are all fair questions. We address them all in this week's episode. Tune in.
Founder / Shoe Designer
Notre Dame, Carnegie Mellon, + Art Center College of Design
Dreams + Design + Life, Nike, BCG Digital Ventures, Booz Digital, + Design Management Institute
Kevin joins us this week to discuss how he found the time, grit, and skills needed to transition from a Corporate Financial Planner to Nike Footwear Designer and Co-Founder of Boston Consulting Group's Digital Ventures.
If you're sick of moonlighting your dreams, Kevin's story will serve as a healthy reminder of what's possible.
PR / Marketing
[Education]: University of Leeds, Chartered Institute of Marketing, Heart Home Magazine, Vitsoe, and Digital Media Manager
[Work]: Case Furniture, One Eighty Light, De Rosee Sa Architects, Viewport Studio, London Transport Museum, Atlanta Design Festival
This week, we have Daniel Nelson -- one of the best in the business -- covering some very common questions regarding PR for the design industry.
If you find yourself worried about any of these questions, this show is for you.
What should I be doing with SEO, Google Analytics, Social, etc.?
When should I outsource all this marketing stuff?
How often do I need to do talks, guest blogging, etc.?
How do I set and track goals for online traffic, marketing, etc.?
Architect / Professor
[Education]: Barcelona School of Architecture, Rural Studio at Auburn University, and University of Illinois at Chicago
[Work]: Poblenou Park in Olympic Village, 1992 Olympic Games, Millennium Park Chicago, University of Illinois at Chicago, Washington University School of Architecture
Often, we overlook the triumphs and failures of how the world around us comes together. We're talking about the design of public spaces.
Our guest this week--Xavier Vendrell--has shown and proven his prowess on the very subject. Working currently as a professor for Auburn University's renown rural studio, Xavier spends time walking us through both his story and his inspiration. For anyone interested in urban design--this is a perfect primer.
Product Designer / Entrepreneur
[Education]: Brigham Young University, Astro Studios, Lunar Design, Frog Design,
[Work]: Xbox 360, Apple, EA Sports, Facebook, Nike+ Fuelband, HP, Skullcandy, and More
Featured in Fast Company's 2018 list of most innovative companies, Astro Studios is responsible for some of the most coveted tech products in recent history including XBOX 360 and the Nike+ Fuelband. We spend roughly an hour talking to Brett Lovelady--founder and CEO--hearing about the behind the scenes and his very detailed tactics on prototyping.
Graphic Design Studio
[Education]: RISD, Notre Dame University [Lebanon], Grey Advertising,
[Work]: Yale University School of Art, HBO, Nickelodeon, The Public Theater, Bloomberg Businessweek, and Codify Art
From features in Print Magazine's 15 under 30, speaking engagements across the world, and art collectives--design duo Jon Key and Wael Morcos are certainly well-equipped to offer new perspectives to the next generation. On this episode, we talk about their design studio and go into more detail about how they see their projects through to the end.
Stylist / Trend Forecaster / Writer
This week, we’re joined by Andrew Luecke--author of COOL: Style, Sound, and Subversion.
He spends about an hour with us sharing stories of skater culture, writing for major fashion mags, and getting a book to Barnes and Noble. Tune In.
Architect / Studio Owner
[Education]: Harvard, Washington, Yale, Dartmouth, Georgia Tech, Mack Scogin Merrill Elam Architects
[Work]: Burned House, Steelcase Leadership Headquarters, Atlanta Contemporary Art Center, Benning Place, Ansley Glass House, Georgia Tech Caddell Building, Georgia Tech Maker Space
Ever wonder why school is a necessary step? Feel stuck because you've only followed the rules your whole life? Or maybe you're feeling like you're running out of time do what you want because you're about to have a family.
Each of us have a bit of these qualities inside. That's why we took the time to sit down with one of the founders of the award-winning architecture firm--BLDGS. Brian Bell has over 15 years of experience as an architect.
But, today, we spend an hour discussing what it's like to grow as an artist both in skill and in mindset. If you're wondering how to make your art a life-long practice, tune-in today.
Graphics and Typeface Designer
Born to English + Spanish parents, raised in the Netherlands, and educated in London, Tomas Clarkson is co-owner of Plusminus Studio--specializing in graphic and typeface design.
We spend about an hour discussing the day-to-day highs, lows, and uncertain moments associated with operating a studio before your 30th birthday. If you ever find yourself thinking "Idk if I'm ready to go on my own", this episode is for you.
Designer / Writer
Joined on the show by author, designer, artist, and curator--Joe Peacock--we spend time talking through definitions of success, dealing with burnout, and the social responsibilities of an artist.
If you find yourself stuck with these common frustrations / questions...
- Do I need to go to art school?
- How do I get through writers' block?
- What is it like to have your work being shared with hundreds of millions?
- What title should I use to define what I do?
- I feel like most art lacks any sort of social impact. I like art that makes a difference.
Then, this story is one that’s made just for you. Tune in.
Rule #1 | Don’t think too hard about thinking.
Rule #2 | See rule 1.
In this episode, we unpack the phrase we all love to hate. It’s not that we don’t agree with the concept. It’s because we think of it as the basic rules for how every human should operate in the 21st century. Use some empathy people—damn.
Now that this phrase is tossed around in B-School more than art studios...what do we make of the whole thing? Where do we go from here? What do we do when our old pal stops sitting at the nerdy kid lunch table with us? Tune in.
Joined on the show by HAWRAF co-founders Andrew Herzog and Nicky Tesla, we spend an hour addressing topics of process, routine, and sales in design. Tune in.
- Interactive Design Studio
- Est. in Brooklyn. 4 Co-Founders.
[Education] RISD, SCAD, Google, School of Visual Arts, HUSH, Sagmeister + Walsh
[Work] Brooklyn Symphony, Mailchimp, CharlieWhiskeyTango, Visibility Studio, Asktia
Keep up wit more of their studio's progress here:
Today--we talk about:
- Why the concept of a to-do list is killing your work
- How I know this to be true
- What the alternatives look like
- What process I have found that works best for a creative career
- Other resources & names to explore
"Le Corbusier was trying to find a fix for the same problems of urban pollution and overcrowding, but unlike Ebenezer Howard (Garden City) , he envisioned building up, not out."
One of the most polarizing figures in architecture...the pioneer of modernism. I'm spending about 20 minutes covering the good, the bad, and the ugly.
Most importantly!--what we can learn from him.
2nd installment of our Friday frustrations series.
- Submit your 90 second clip to @justinmcelderry via text
- We'll share your story
- We'll share your work
- We'll both share the importance of positivity + grit
Today--we're covering applications of art in a slightly different field. We've been on a wave of design with applications in advertising.
But, we've yet to touch on applications in entertainment, sport, and real estate. So, here we go.
Alister Mackenzie is the designer of hundreds of golf courses. Most notably:
Augusta National Golf Club -- host venue of The Masters
Today, we talk a bit about his inspirations, background, and work. Let's expand our artistic reach.
Remember our episode with Jacqueline Casey last week?
This week, we cover the person who hired her--Muriel Cooper. You won't want to miss it. Follow along our typical format:
- Work You Should Know
- Her Signature Style
- Other Names You Should Know
Educated Guess is all about helping artists:
1. Learn more about their craft
2. Connect with other local artists
3. Breakthrough creative blocks
A critical piece of this puzzle is making sure we provide artists a platform to vent AND share their breakthroughs.
That's why every Friday we're giving everyone in our community the space to do just this. Whether you're an artist, entrepreneur or anything in between, simply follow the next 3 steps:
- Find us on IG: @educatedguess_
- Share a 90 second audio clip
- We'll include it in our next show
Imagine keeping the consistency of typeface, layout, and messaging for a private academic institution that's been in existence for over 125 years.
This was the charge of Jacqueline Casey--a graphic designer, illustrator, and educator--throughout her 40+ year tenure at MIT.
A true trailblazer for graphic design and women's equality. Today, we spend time highlighting her story in 4 simple steps.
- Work You Should Know
- Her Signature Style
- Other Names You Should Know
There's always a piece of every artist that pops up once every blue moon asking the question..."Am I Good Enough??"
Today, I'm talking about this topic head on. I'm discussing 3 Simple Ways I overcome what is often called "Imposter Syndrome."
We're here to build a community of artists who don't want their dreams to fall by the wayside.
There are 3 statements that get a bad rap in the art community.
1. "I feel like I’m just going through the motions."
2. "How do I know if I’m making progress?"
3. "I only got 15 views per video."
I've found these statements to be debilitating and demotivating. Let's talk about how to change this.
Today we're addressing these three thought head on! It's OKAY to think, feel, and say these things.
However, there are a few good tactics and habits I've found helpful in my life.
Resources Mentioned in the Show:
- (1% Rule) Tommy Baker
- Miracle Morning (Hal Elrod)
- Crushing It (Gary Vaynerchuck)
“Can you do one more version?....Man, I wish my clients knew how much thought really went into the graphic design work I do before just saying."
Yep, this has definitely been me before. Maybe it’s been you?
Today, we’re talking about someone who has helped shape the way we interact with, understand, and recognize the world. To me, there’s power in knowing that someone else has dealt with the same frustrations of freelance clients—only at a grand scale.
So, the answer is not—“how do I make my clients appreciate me more?”…the answer is “the answer is in the doing.”
There’s more to Michael’s story than just a few type fonts and Helvetica—so, let’s get to it.
On this episode of Educated Guess, we talk about the all too familiar feeling like you "missed your moment" or "I don't love it the way I used to".
I'm offering you three simple ways to get through this familiar feeling. In this podcast, you'll hear some points about the following:
- Review on Austin Kleon's books
- Helpful quotes from Brian Eno, John Lennon, Charlie Chaplin, and Thom Yorke
- Personal anecdotes on the feeling of falling out of love
- The importance of being an amateur
- "Creativity is not a talent. It is a way of operating."
If you like what you hear, share by simply sending an episode to one friend. That's how we can help spread this message!
Today, we're talking about that moment we all love to hate. The moment when we look up and realize it's been 12 days since we last worked on the project we know we've been looking to finish: a painting, a song, etc.
We're not here to gripe about it. We're here to acknowledge it as a truth and share 3 WAYS TO GET OVER IT.
The "Name Drop" series -- happening every Wednesday on Educated Guess is meant to make sure people in our community are aware of artists that have paved the way before us!
This Installment: Nate Brown
Here's What We Cover in This Segment.
1. Quick Bio and Their Process
2. 3 Projects You Should Definitely Know About
3. Their Signature Style
4. Other Names To Know
Topics covered on this week's show.
1. What is NYSK? What does it stand for?
2. Who is Paul Williams?
3. What are some projects we might recognize regularly?
4. What's unique about his style or process?
5. Who are some other names to know?
An episode specifically for moonlighting artists out there looking for the breakthrough while working a day job.
1. What is the factory mentality?
2. Why is it important to our field?
3. What do we do about it? How can we overcome it?
4. What resources do we have to remind ourselves when things get tough again?
A QUOTE FROM EPISODE 1.
"IT'S EXTREMELY VALUABLE TO EXAMINE AND MAKE PEACE WITH THE VARYING IMAGES WE HAVE FOR THE LIFE WE WANT.
BEFORE WE TRY TO EXPLAIN AND ASK FOR WHAT WE WANT FROM THE WORLD, LET'S MAKE PEACE WITH THE PLENTY CONTRADICTIONS WE HAVE WITHIN."